/  Certified Public Relations Professional
Pay Attention Please ! The course location "Radisson Blu Hotel" is subject to availability . We may change the course location if there is no availability and we will let you know about the location changing directly if it changes. The exact course time will be clear before one week prior to course start date.
BMC Training provides on 6 Jan 2019 Certified Public Relations Professional course [PR , Customer Services , Sales and Marketing] in Bali,Indonesia

Introduction

Who should attend:

Managers, supervisors and officers experienced in public relations.  Other key personnel whose work involves contact and interaction with the internal/external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this program. 

Objectives

  • Describe the functions of Public Relations (PR) in a changing environment.
  • Practice the key communication skills and techniques essential for performing their PR  duties.
  • Recognize how to communicate effectively with the internal and external publics of the organization.
  • Identify the role of a PR professional in supporting the image and reputation of the organization.
  • Plan and execute a press conference.

Content

PR in a Changing Environment

  • The Origin and Development of PR
  • Definitions, Scope and Objectives
  • New Roles and Perspectives 
  • The Role of PR in Building and Supporting the Image of the Organization

The Functions of PR

  • Planning and Organizing the Activities of PR  
  • Ingredients of Successful PR Planning
  • Main Qualities of PR Professionals
  • PR Position in the Organization

PR and Communication

  • Communicating with the Internal and External Public 
  • Overcoming Barriers in Communication
  • Non Verbal Communication
  • The Communication Abilities for PR Professionals

The Role of PR Professionals in Dealing with the Internal and External Public

  • Understanding Difficult Personalities
  • Dealing with Difficult Personalities

Verbal Communication Skills

  • Kinds of Verbal Communication 
  • How to Prepare for a Presentation/Speech 
  • Rehearsing Your Presentation/Speech 
  • Verbal and Non Verbal Skills while Presenting

Written Communication Skills

  • Types of Written Communication
  • Effective Writing Skills: Memos, Letters and Emails
  • Writing and Producing Newsletters
  • Designing and Producing Brochures
  • Preparing Articles for Magazines

Press Conferences

  • Why Conduct a Press Conference
  • How to Conduct a Press Conference
  • How to Prepare a Press Release
  • Dealing with Questions During a Press Conference
  • Preparing and Circulating the Press Clippings



Related Training Courses

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Course Details
  • Code PRC18
  • TIME    08:00 AM - 11:15 AM
  • DATE    Jan 6 2019 - Jan 10 2019
  • Bali , Radisson Blu Hotel
  • +44 2087206971
  • Support@bmc.net

Fees Per Person

5550 GBP + VAT
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