/  Customer Relationship Management System - CRM System
All courses in Bali have been cancelled .
BMC Training provides on 5 Jan 2020 Customer Relationship Management System - CRM System course [PR , Customer Services , Sales and Marketing] in Bali,Indonesia

Introduction

This program is designed for:

Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff.

Objectives

  • Articulate why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
  • Determine the uses and objectives of a CRM system.
  • Recognize best practices in implementing a CRM strategy.
  • Apply CRM for improving marketing, sales, customer service, and customer contact.
  • Use social CRM to drive collaboration among salespeople to increase their effectiveness.
  • Appreciate different approaches to CRM that are best suited to their organizations’ culture.

Content

Definitions of CRM

  • Defining CRM and its Importance to Companies
  • Customer Loyalty and Optimizing Customer Experience
  • The Life Time Value of a Customer
  • CRM Mistakes and Blind Spots
  • The Difficulties of CRM

CRM in Marketing

  • Relationship and One-to-One Marketing
  • Cross Selling and Up-Selling
  • Customer Retention and Profitability
  • Customer and Business Value
  • Customer Relationship Management Training for Marketers
  • Sample of Software Applications in the Market

CRM and Customer Service

  • Call Center and Customer Care
  • Customer Satisfaction Measurement
  • Customer Service Checklist for Success
  • Customer Service Training
  • Tools and Applications for Customer Service

Sales Force Automation

  • Activity, Contact and Lead Management
  • Knowledge Management
  • Business Training for Sales Force
  • Exposure to Applications for Sales Force Automation

Planning CRM Programs

  • Developing a CRM Strategy
  • CRM Business Plan
  • Cost Justifying CRM
  • Choosing CRM Tools and Suppliers
  • Customer Relationship Management Software

Managing a CRM Project

  • Implementation Checklist
  • CRM Roadblocks and Saboteurs
  • Looking toward the Future
  • CRM Training Program and Customer Loyalty
  • The New Rules of Marketing and PR
  • From Social Media to Social CRM



Related Training Courses

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Course Details
  • Code PRC3
  • TIME    08:00 AM - 11:15 AM
  • DATE    Jan 5 2020 - Jan 9 2020
  • Bali , Radisson Blu Hotel
  • +44 2087206971
  • Support@bmc.net

Fees Per Person

6500 GBP + VAT
Other Dates

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