/  Marketing for Better Results
Pay Attention Please ! The course location "Champs Elysees" is subject to availability . We may change the course location if there is no availability and we will let you know about the location changing directly if it changes. The exact course time will be clear before one week prior to course start date.
BMC Training provides on 6 Jan 2019 Marketing for Better Results course [PR , Customer Services , Sales and Marketing] in Paris,France

Introduction

This program is designed for:

Marketing professionals, corporate executives, marketing managers, advertising managers, product managers, sales personnel, and others who are involved in marketing activities at all levels of the organization.

Objectives

  • Define the nature and concept of marketing in a competitive environment.
  • Understand the process of planning for marketing activities.
  • Apply the techniques used in assessing market opportunities.
  • Generate information necessary for implementing successful marketing strategies.
  • Recognize the implications of the 4Ps in marketing.

Content

Understanding Marketing Management

  • Defining Marketing
  • The Aims of Marketing
  • Core Marketing Concepts

The Process of Strategic Planning in Marketing

  • The Marketing Environment
  • Objectives and Goals
  • Marketing Audit
  • Strategic Alternatives (SWOT, TOWS)
  • Fitting Strategies With the Overall Marketing Plan

Market Segmentation

  • Market Segmentation Defined
  • The Benefits of Market Segmentation
  • Steps in Market Segmentation
  • Market Targeting and Product Positioning

The Components of Marketing Communications

  • Communication Defined
  • Types of Promotional Objectives
  • Steps in Creating an Advertising Campaign
  • Advantages and Disadvantages of Various MARCOMS Types
  • Evaluating Promotional Campaigns

Total Product Concept

  • The Product Life Cycle (PLC) Concept
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Marketing Strategies and Objectives Across the PLC

Building the Competitive Advantage

  • Superior Product or Service
  • Superior Assets
  • Low Cost Operator
  • Innovation
  • Global Skills
  • Scales Advantages
  • Attitude
  • Superior Relationships
  • Risk Management
  • Vision
  • Sustaining Competitive Advantage



Related Training Courses

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Course Details
  • Code PRC4
  • TIME    08:00 AM - 11:15 AM
  • DATE    Jan 6 2019 - Jan 10 2019
  • Paris , Champs Elysees
  • +44 2087206971
  • Support@bmc.net

Fees Per Person

5400 GBP + VAT
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