/  Retail Management Skills
All courses in Barcelona have been cancelled .
BMC Training provides on 3 May 2020 Retail Management Skills course [PR , Customer Services , Sales and Marketing] in Barcelona,Spain

Introduction

Who should attend:

Senior retail managers who want to discover the various traits of successful retail management through actual case studies and industry best practices that showcase the required skills and strategies.

Objectives

  • Analyze store operations, supervise employees and manage inventory.
  • Understand customer behavior in a retail environment.
  • Develop successful sales plans to grow store profitability.
  • Produce a positive shopping experience.
  • Use proper merchandising and promotional strategies to improve sales performance and customer loyalty.

Content

The Retail Environment and Challenges

  • Retailing Defined 
  • Today’s Retail Environment 
  • The Pillars of Retail (7Ps) and Related Metrics
  • Retailing and Marketing Channels

Retail Strategies and Business Intelligence

  • Retail Competitive Strategies 
  • The 5 Dimensions of a Retail Strategy
  • The EST Model: Achieving Strategic Positioning 
  • Assessing Strengths and Weaknesses for Better Positioning 
  • Retail Leadership Guidelines 
  • The Components of Retail Business Intelligence 
  • Business Intelligence and Retail Operations

Store Sales Performance Metrics

  • Critical Performance Questions
  • What to Measure and When?
  • 15 Key Retail Metrics 
  • The Strategic Profit Model (DuPont Analysis)
  • Computing the Store’s Return on Net Worth

Retail Sales Management and Coaching

  • The New Role of the Retail Sales Associates
  • Relationship Selling and Retailing
  • The Retail Sales Management Process 
    • Hire 
    • Train
    • Set Goals and Objectives
    • Define and Measure Metrics
    • Motivate 
    • Performance Evaluation
    • Rewards and Incentives 

Retail Performance Management

  • The Critical Components of Retail Performance 
    • Improve the Quality of Leadership
    • Instill a High Performance Culture
    • Develop and Implement HR Programs and Processes
  • Evaluating Individual Performance Levels 
  • Developing Balanced Scorecards (Store and Retail Sales Associates)

Customer Service Management

  • Trends in Customer Relations
  • Shaping Customer Perceptions
  • Developing Your Own Service Strategy
  • Customer Service Requirements
  • Key Ingredients of Service Strategy
  • Facts about Customer Complaints
  • A Retail Success Blueprint



Related Training Courses

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Course Details
  • Code PRC16
  • TIME    08:00 AM - 11:15 AM
  • DATE    May 3 2020 - May 7 2020
  • Barcelona , Grand Hotel Central
  • +44 2087206971
  • Support@bmc.net

Fees Per Person

6100 GBP + VAT
Other Dates

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