/  Retail Management Skills
Pay Attention Please ! The course location "Taksim Square" is subject to availability . We may change the course location if there is no availability and we will let you know about the location changing directly if it changes. The exact course time will be clear before one week prior to course start date.
BMC Training provides on 13 Jan 2019 Retail Management Skills course [PR , Customer Services , Sales and Marketing] in Istanbul,Turkey

Introduction

Who should attend:

Senior retail managers who want to discover the various traits of successful retail management through actual case studies and industry best practices that showcase the required skills and strategies.

Objectives

  • Analyze store operations, supervise employees and manage inventory.
  • Understand customer behavior in a retail environment.
  • Develop successful sales plans to grow store profitability.
  • Produce a positive shopping experience.
  • Use proper merchandising and promotional strategies to improve sales performance and customer loyalty.

Content

The Retail Environment and Challenges

  • Retailing Defined 
  • Today’s Retail Environment 
  • The Pillars of Retail (7Ps) and Related Metrics
  • Retailing and Marketing Channels

Retail Strategies and Business Intelligence

  • Retail Competitive Strategies 
  • The 5 Dimensions of a Retail Strategy
  • The EST Model: Achieving Strategic Positioning 
  • Assessing Strengths and Weaknesses for Better Positioning 
  • Retail Leadership Guidelines 
  • The Components of Retail Business Intelligence 
  • Business Intelligence and Retail Operations

Store Sales Performance Metrics

  • Critical Performance Questions
  • What to Measure and When?
  • 15 Key Retail Metrics 
  • The Strategic Profit Model (DuPont Analysis)
  • Computing the Store’s Return on Net Worth

Retail Sales Management and Coaching

  • The New Role of the Retail Sales Associates
  • Relationship Selling and Retailing
  • The Retail Sales Management Process 
    • Hire 
    • Train
    • Set Goals and Objectives
    • Define and Measure Metrics
    • Motivate 
    • Performance Evaluation
    • Rewards and Incentives 

Retail Performance Management

  • The Critical Components of Retail Performance 
    • Improve the Quality of Leadership
    • Instill a High Performance Culture
    • Develop and Implement HR Programs and Processes
  • Evaluating Individual Performance Levels 
  • Developing Balanced Scorecards (Store and Retail Sales Associates)

Customer Service Management

  • Trends in Customer Relations
  • Shaping Customer Perceptions
  • Developing Your Own Service Strategy
  • Customer Service Requirements
  • Key Ingredients of Service Strategy
  • Facts about Customer Complaints
  • A Retail Success Blueprint



Related Training Courses

Course Details
  • Code PRC16
  • TIME    08:00 AM - 11:15 AM
  • DATE    Jan 13 2019 - Jan 17 2019
  • Istanbul , Taksim Square
  • +44 2087206971
  • Support@bmc.net

Fees Per Person

3850 GBP + VAT
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