/  Creative Retail Selling and Visual Merchandising
All courses in Singapore have been cancelled .
BMC Training provides on 27 Jun 2021 Creative Retail Selling and Visual Merchandising course [PR , Customer Services , Sales and Marketing] in Singapore,Singapore


This program is designed for:

All retail sales staff as well as team leaders and supervisors accountable for sales.


  • Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
  • Explain customer behavior in a retail environment.
  • Use practical selling skills to guide their customers through a defined customer decision process.
  • Create a positive customer shopping experience.
  • Generate outstanding customer service.


The Changing Retail Environment

  • The Changing Business Environment
  • The Buyer Decision Process
  • New Roles of Retail Sales Associates
  • Three Basic Tasks of Retailing
  • Retailing Biggest Challenges
  • The Black Hole Concept

The Retail Selling Process

  • The Customers Buying Motives
  • The Retail Purchase Decision Process
  • Presale Planning (Gathering Information)
  • TheRetail Four Fold Selling Process (Selling Cycle)
  • Characteristics of a Top Retail Salesperson

The GUEST Approach Selling Format

  • Greeting the GUEST
  • Understanding the GUEST
  • Explaining the Products’ Features and Benefits
  • Suggesting Additional Items
  • Thanking the GUEST

Customer Service Excellence in Retail

  • Customer Service Defined (Retail Perspective)
  • Determining Customer Service Levels
  • Factors to Consider When Determining Customer Services to Offer
  • Foundations of Great Service People
  • Handling Complaints
  • Dealing with Different Types of Customers

Merchandising for the Ideal Customer Experience

  • Merchandising Presentation
  • Store Environment Atmosphere
  • Various Store Designs
  • The Different Types of Fixtures
  • Preparing and Conducting a “Store Audit Report”
  • Important Retail Metrics and KPIs (Evaluating Store and Staff Performance)
  • Field Visit to a Retail Shopping Centre

Related Training Courses

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Course Details
  • Code PRC5
  • TIME    08:00 AM - 11:15 AM
  • DATE    Jun 27 2021 - Jul 1 2021
  • Singapore , Ibis Singapore Novena
  • +44 2087206971
  • Support@bmc.net

Fees Per Person

7000 GBP + VAT
Other Dates

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