/  Creative Retail Selling and Visual Merchandising
Pay Attention Please ! The course location "London Paddington" is subject to availability . We may change the course location if there is no availability and we will let you know about the location changing directly if it changes. The exact course time will be clear before one week prior to course start date and it might be changed at anytime.
BMC Training provides on 19 Jul 2020 Creative Retail Selling and Visual Merchandising course [PR , Customer Services , Sales and Marketing] in London,UK


This program is designed for:

All retail sales staff as well as team leaders and supervisors accountable for sales.


  • Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
  • Explain customer behavior in a retail environment.
  • Use practical selling skills to guide their customers through a defined customer decision process.
  • Create a positive customer shopping experience.
  • Generate outstanding customer service.


The Changing Retail Environment

  • The Changing Business Environment
  • The Buyer Decision Process
  • New Roles of Retail Sales Associates
  • Three Basic Tasks of Retailing
  • Retailing Biggest Challenges
  • The Black Hole Concept

The Retail Selling Process

  • The Customers Buying Motives
  • The Retail Purchase Decision Process
  • Presale Planning (Gathering Information)
  • TheRetail Four Fold Selling Process (Selling Cycle)
  • Characteristics of a Top Retail Salesperson

The GUEST Approach Selling Format

  • Greeting the GUEST
  • Understanding the GUEST
  • Explaining the Products’ Features and Benefits
  • Suggesting Additional Items
  • Thanking the GUEST

Customer Service Excellence in Retail

  • Customer Service Defined (Retail Perspective)
  • Determining Customer Service Levels
  • Factors to Consider When Determining Customer Services to Offer
  • Foundations of Great Service People
  • Handling Complaints
  • Dealing with Different Types of Customers

Merchandising for the Ideal Customer Experience

  • Merchandising Presentation
  • Store Environment Atmosphere
  • Various Store Designs
  • The Different Types of Fixtures
  • Preparing and Conducting a “Store Audit Report”
  • Important Retail Metrics and KPIs (Evaluating Store and Staff Performance)
  • Field Visit to a Retail Shopping Centre

Related Training Courses

Course Details
  • Code PRC5
  • TIME    08:00 AM - 11:15 AM
  • DATE    Jul 19 2020 - Jul 23 2020
  • London , London Paddington
  • +44 2087206971
  • Support@bmc.net

Fees Per Person

4700 GBP + VAT
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