{"id":8640,"date":"2026-11-02T16:30:00","date_gmt":"2026-11-02T16:30:00","guid":{"rendered":"https:\/\/www.bmc.net\/blog?p=8640"},"modified":"2026-11-03T02:42:57","modified_gmt":"2026-11-03T02:42:57","slug":"strategic-thinking","status":"publish","type":"post","link":"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking","title":{"rendered":"\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a: \u0645\u0647\u0627\u0631\u0627\u062a\u0647 \u0627\u0644\u0633\u062a \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647 \u0648\u0628\u064a\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a"},"content":{"rendered":"<p><strong>\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/strong> \u0647\u0648 \u0642\u062f\u0631\u0629 \u0627\u0644\u0641\u0631\u062f \u0623\u0648 \u0627\u0644\u0641\u0631\u064a\u0642 \u0639\u0644\u0649 \u0627\u0644\u0646\u0638\u0631 \u0623\u0628\u0639\u062f \u0645\u0646 \u0645\u0647\u0627\u0645 \u0627\u0644\u064a\u0648\u0645\u060c \u0648\u0641\u0647\u0645 \u0643\u064a\u0641 \u062a\u062a\u063a\u064a\u0631 \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u062d\u064a\u0637\u0629\u060c \u062b\u0645 \u0627\u062e\u062a\u064a\u0627\u0631 \u0645\u0627 \u064a\u0642\u0631\u0651\u0628 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0645\u0646 \u0623\u0647\u062f\u0627\u0641\u0647\u0627 \u0628\u0639\u064a\u062f\u0629 \u0627\u0644\u0645\u062f\u0649. \u0648\u0647\u0648 \u064a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0623\u0646\u0647 \u0637\u0631\u064a\u0642\u0629 \u062a\u0641\u0643\u064a\u0631 \u0645\u0633\u062a\u0645\u0631\u0629 \u062a\u0633\u0623\u0644 \u00ab\u0645\u0627\u0630\u0627 \u0646\u0641\u0639\u0644 \u0648\u0644\u0645\u0627\u0630\u0627\u061f\u00bb\u060c \u0628\u064a\u0646\u0645\u0627 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0639\u0645\u0644\u064a\u0629 \u062f\u0648\u0631\u064a\u0629 \u062a\u062d\u0648\u0651\u0644 \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0648\u0645\u0648\u0627\u0632\u0646\u0627\u062a \u0648\u062c\u062f\u0627\u0648\u0644 \u0632\u0645\u0646\u064a\u0629.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_72 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span 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href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D9%85%D8%A7_%D9%87%D9%88_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%9F\" title=\"\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u061f\">\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D8%A3%D9%87%D9%85%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D9%84%D9%84%D9%85%D8%A4%D8%B3%D8%B3%D8%A7%D8%AA_%D9%88%D8%A7%D9%84%D8%A3%D9%81%D8%B1%D8%A7%D8%AF\" title=\"\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f\">\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D8%A7%D9%84%D9%81%D8%B1%D9%82_%D8%A8%D9%8A%D9%86_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D9%88%D8%A7%D9%84%D8%AA%D8%AE%D8%B7%D9%8A%D8%B7_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A\" title=\"\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\">\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D9%85%D9%87%D8%A7%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D8%A7%D9%84%D8%B3%D8%AA\" title=\"\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0633\u062a\">\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0633\u062a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%A8%D8%A7%D9%82_Anticipate\" title=\"1. \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642 (Anticipate)\">1. \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642 (Anticipate)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#2_%D8%A7%D9%84%D8%AA%D8%AD%D8%AF%D9%8A_Challenge\" title=\"2. \u0627\u0644\u062a\u062d\u062f\u064a (Challenge)\">2. \u0627\u0644\u062a\u062d\u062f\u064a (Challenge)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#3_%D8%A7%D9%84%D8%AA%D9%81%D8%B3%D9%8A%D8%B1_Interpret\" title=\"3. \u0627\u0644\u062a\u0641\u0633\u064a\u0631 (Interpret)\">3. \u0627\u0644\u062a\u0641\u0633\u064a\u0631 (Interpret)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#4_%D8%A7%D9%84%D9%82%D8%B1%D8%A7%D8%B1_Decide\" title=\"4. \u0627\u0644\u0642\u0631\u0627\u0631 (Decide)\">4. \u0627\u0644\u0642\u0631\u0627\u0631 (Decide)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#5_%D8%A7%D9%84%D9%85%D9%88%D8%A7%D8%A1%D9%85%D8%A9_Align\" title=\"5. \u0627\u0644\u0645\u0648\u0627\u0621\u0645\u0629 (Align)\">5. \u0627\u0644\u0645\u0648\u0627\u0621\u0645\u0629 (Align)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#6_%D8%A7%D9%84%D8%AA%D8%B9%D9%84%D9%91%D9%85_Learn\" title=\"6. \u0627\u0644\u062a\u0639\u0644\u0651\u0645 (Learn)\">6. \u0627\u0644\u062a\u0639\u0644\u0651\u0645 (Learn)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D8%B5%D9%81%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D9%81%D9%83%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A\" title=\"\u0635\u0641\u0627\u062a \u0627\u0644\u0645\u0641\u0643\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\">\u0635\u0641\u0627\u062a \u0627\u0644\u0645\u0641\u0643\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D8%A3%D8%AF%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A\" title=\"\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\">\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D8%AA%D8%AD%D9%84%D9%8A%D9%84_SWOT\" title=\"\u062a\u062d\u0644\u064a\u0644 SWOT\">\u062a\u062d\u0644\u064a\u0644 SWOT<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D8%AA%D8%AD%D9%84%D9%8A%D9%84_PESTLE\" title=\"\u062a\u062d\u0644\u064a\u0644 PESTLE\">\u062a\u062d\u0644\u064a\u0644 PESTLE<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D8%AA%D8%AE%D8%B7%D9%8A%D8%B7_%D8%A7%D9%84%D8%B3%D9%8A%D9%86%D8%A7%D8%B1%D9%8A%D9%88%D9%87%D8%A7%D8%AA\" title=\"\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a\">\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D8%AA%D8%AD%D9%84%D9%8A%D9%84_%D9%85%D8%A7_%D9%82%D8%A8%D9%84_%D8%A7%D9%84%D9%81%D8%B4%D9%84_Pre-mortem\" title=\"\u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0641\u0634\u0644 (Pre-mortem)\">\u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0641\u0634\u0644 (Pre-mortem)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D9%88%D8%A7%D8%B3%D8%AA%D8%B4%D8%B1%D8%A7%D9%81_%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84_%D9%81%D9%8A_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC\" title=\"\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0633\u062a\u0634\u0631\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c\">\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0633\u062a\u0634\u0631\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D8%B1%D8%A4%D9%8A%D8%A9_%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9_2030\" title=\"\u0631\u0624\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 2030\">\u0631\u0624\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 2030<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D9%85%D8%A6%D9%88%D9%8A%D8%A9_%D8%A7%D9%84%D8%A5%D9%85%D8%A7%D8%B1%D8%A7%D8%AA_2071\" title=\"\u0645\u0626\u0648\u064a\u0629 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a 2071\">\u0645\u0626\u0648\u064a\u0629 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a 2071<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D8%B9%D9%86%D9%8A_%D8%B0%D9%84%D9%83_%D9%84%D9%85%D8%A4%D8%B3%D8%B3%D8%AA%D9%83%D8%9F\" title=\"\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0644\u0645\u0624\u0633\u0633\u062a\u0643\u061f\">\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0644\u0645\u0624\u0633\u0633\u062a\u0643\u061f<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D8%A3%D9%85%D8%AB%D9%84%D8%A9_%D8%B9%D9%85%D9%84%D9%8A%D8%A9_%D9%85%D9%86_%D8%A8%D9%8A%D8%A6%D8%A9_%D8%A7%D9%84%D8%B9%D9%85%D9%84\" title=\"\u0623\u0645\u062b\u0644\u0629 \u0639\u0645\u0644\u064a\u0629 \u0645\u0646 \u0628\u064a\u0626\u0629 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class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9\" title=\"\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629\">\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/strategic-thinking\/#%D9%85%D8%A7_%D9%87%D9%88_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D8%A8%D8%A7%D8%AE%D8%AA%D8%B5%D8%A7%D8%B1%D8%9F\" title=\"\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 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title=\"\u0627\u0644\u0645\u0635\u0627\u062f\u0631\">\u0627\u0644\u0645\u0635\u0627\u062f\u0631<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u064a\u0634\u0631\u062d \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u060c \u0648\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646\u0647 \u0648\u0628\u064a\u0646 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0641\u064a \u062c\u062f\u0648\u0644 \u0648\u0627\u0636\u062d\u060c \u0648\u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u062a \u0627\u0644\u062a\u064a \u062d\u062f\u062f\u062a\u0647\u0627 \u062f\u0631\u0627\u0633\u0629 \u0645\u0646\u0634\u0648\u0631\u0629 \u0641\u064a \u0645\u062c\u0644\u0629 Harvard Business Review\u060c \u062b\u0645 \u0623\u0647\u0645 \u0623\u062f\u0648\u0627\u062a\u0647\u060c \u0648\u0643\u064a\u0641 \u062a\u062a\u062c\u0644\u0649 \u062b\u0642\u0627\u0641\u0629 \u0627\u0633\u062a\u0634\u0631\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0641\u064a \u0631\u0624\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 2030 \u0648\u0645\u0626\u0648\u064a\u0629 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a 2071.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%9F\"><\/span>\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a (Strategic Thinking) \u0637\u0631\u064a\u0642\u0629 \u0641\u064a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0628\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0641\u0631\u0636 \u0646\u0641\u0633\u0647. \u0641\u0647\u0648 \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0631\u0624\u064a\u0629 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629\u060c \u0648\u0627\u0644\u062a\u0634\u0643\u064a\u0643 \u0641\u064a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a\u060c \u0648\u0631\u0628\u0637 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u062a\u0641\u0631\u0642\u0629\u060c \u0648\u0627\u0644\u0627\u0646\u0636\u0628\u0627\u0637 \u0641\u064a \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631. \u0648\u064a\u0637\u0631\u062d \u0635\u0627\u062d\u0628\u0647 \u0623\u0633\u0626\u0644\u0629 \u0645\u0646 \u0646\u0648\u0639:<\/p>\n<ul>\n<li>\u0625\u0644\u0649 \u0623\u064a\u0646 \u064a\u062a\u062c\u0647 \u0633\u0648\u0642\u0646\u0627 \u0623\u0648 \u0642\u0637\u0627\u0639\u0646\u0627 \u0623\u0648 \u0625\u062f\u0627\u0631\u062a\u0646\u0627 \u062e\u0644\u0627\u0644 \u0627\u0644\u0633\u0646\u0648\u0627\u062a \u0627\u0644\u062b\u0644\u0627\u062b \u0625\u0644\u0649 \u0627\u0644\u062e\u0645\u0633 \u0627\u0644\u0642\u0627\u062f\u0645\u0629\u061f<\/li>\n<li>\u0645\u0627 \u0646\u0642\u0627\u0637 \u0642\u0648\u062a\u0646\u0627 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0648\u0623\u064a\u0646 \u0646\u062d\u0646 \u0645\u0639\u0631\u0651\u0636\u0648\u0646 \u0644\u0644\u062e\u0637\u0631\u061f<\/li>\n<li>\u0623\u064a \u0627\u0644\u0641\u0631\u0635 \u062a\u062e\u062f\u0645 \u0623\u0647\u062f\u0627\u0641\u0646\u0627\u060c \u0648\u0623\u064a\u0647\u0627 \u064a\u062c\u0628 \u0623\u0646 \u0646\u062a\u062c\u0627\u0647\u0644\u0647 \u0639\u0646 \u0642\u0635\u062f\u061f<\/li>\n<li>\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0635\u062d\u064a\u062d\u0627\u064b \u062d\u062a\u0649 \u062a\u0646\u062c\u062d \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0629\u061f<\/li>\n<\/ul>\n<p>\u0648\u0627\u0644\u0641\u0643\u0631\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0628\u0623\u0646 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u062d\u0643\u0631 \u0639\u0644\u0649 \u0645\u062c\u0627\u0644\u0633 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u063a\u064a\u0631 \u062f\u0642\u064a\u0642\u0629. \u0641\u0631\u0626\u064a\u0633 \u0627\u0644\u0642\u0633\u0645 \u0627\u0644\u0630\u064a \u064a\u0639\u064a\u062f \u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u0639\u0645\u0644 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0627\u064b \u0644\u0646\u0638\u0627\u0645 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062c\u062f\u064a\u062f\u060c \u0648\u0645\u062f\u064a\u0631 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0627\u0644\u0630\u064a \u064a\u0631\u0627\u062c\u0639 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u064b \u0641\u064a \u0627\u0644\u0645\u0648\u0627\u0632\u0646\u0629 \u0642\u0628\u0644 \u0623\u0646 \u064a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0645\u0634\u0643\u0644\u0629\u060c \u0643\u0644\u0627\u0647\u0645\u0627 \u064a\u0641\u0643\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0641\u064a \u062d\u062f\u0648\u062f \u0645\u0633\u0624\u0648\u0644\u064a\u062a\u0647.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A3%D9%87%D9%85%D9%8A%D8%A9_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D9%84%D9%84%D9%85%D8%A4%D8%B3%D8%B3%D8%A7%D8%AA_%D9%88%D8%A7%D9%84%D8%A3%D9%81%D8%B1%D8%A7%D8%AF\"><\/span>\u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0648\u0627\u0644\u0623\u0641\u0631\u0627\u062f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u062a\u0638\u0647\u0631 \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u064a \u0623\u0631\u0628\u0639\u0629 \u0645\u0648\u0627\u0636\u0639 \u0639\u0645\u0644\u064a\u0629:<\/p>\n<ol>\n<li><strong>\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0645\u0628\u0643\u0631\u0627\u064b:<\/strong> \u0645\u0646 \u064a\u0631\u0627\u0642\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u064a\u0644\u062a\u0642\u0637 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0642\u0628\u0644 \u0623\u0646 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0623\u0632\u0645\u0629.<\/li>\n<li><strong>\u062a\u0631\u0643\u064a\u0632 \u0627\u0644\u0645\u0648\u0627\u0631\u062f:<\/strong> \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u062c\u0648\u0647\u0631\u0647\u0627 \u0627\u062e\u062a\u064a\u0627\u0631\u060c \u0623\u064a \u062a\u062d\u062f\u064a\u062f \u0645\u0627 \u0644\u0646 \u062a\u0641\u0639\u0644\u0647 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u0642\u062f\u0631 \u0645\u0627 \u062a\u0641\u0639\u0644\u0647.<\/li>\n<li><strong>\u062c\u0648\u062f\u0629 \u0627\u0644\u062e\u0637\u0637:<\/strong> \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u062f\u0648\u0646 \u062a\u0641\u0643\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u064a\u0646\u062a\u062c \u062e\u0637\u0637\u0627\u064b \u0645\u0641\u0635\u0644\u0629 \u0644\u0623\u0647\u062f\u0627\u0641 \u062e\u0627\u0637\u0626\u0629.<\/li>\n<li><strong>\u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0645\u0647\u0646\u064a:<\/strong> \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0631\u0628\u0637 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u064a\u0648\u0645\u064a \u0628\u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0645\u0646 \u0623\u0648\u0636\u062d \u0645\u0627 \u064a\u0645\u064a\u0651\u0632 \u0627\u0644\u0645\u0631\u0634\u062d\u064a\u0646 \u0644\u0644\u062a\u0631\u0642\u064a\u0629 \u0625\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0635\u0628 \u0627\u0644\u0642\u064a\u0627\u062f\u064a\u0629.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%81%D8%B1%D9%82_%D8%A8%D9%8A%D9%86_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D9%88%D8%A7%D9%84%D8%AA%D8%AE%D8%B7%D9%8A%D8%B7_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A\"><\/span>\u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u064a\u062e\u0644\u0637 \u0643\u062b\u064a\u0631\u0648\u0646 \u0628\u064a\u0646 \u0627\u0644\u0645\u0641\u0647\u0648\u0645\u064a\u0646. \u0648\u0642\u062f \u0627\u0646\u062a\u0642\u062f \u0647\u0646\u0631\u064a \u0645\u064a\u0646\u062a\u0632\u0628\u0631\u063a (Henry Mintzberg) \u0641\u064a \u0645\u0642\u0627\u0644\u0647 <a href=\"https:\/\/hbr.org\/1994\/01\/the-fall-and-rise-of-strategic-planning\" target=\"_blank\" rel=\"noopener\">\u00ab\u0633\u0642\u0648\u0637 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0646\u0647\u0648\u0636\u0647\u00bb<\/a> \u0641\u064a Harvard Business Review \u0646\u0645\u0648\u0630\u062c\u0627\u064b \u064a\u0641\u0635\u0644 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0639\u0646 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u060c \u062d\u064a\u062b \u064a\u0636\u0639 \u0627\u0644\u0645\u062e\u0637\u0637\u0648\u0646 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0648\u064a\u0643\u062a\u0641\u064a \u0627\u0644\u0645\u062f\u064a\u0631\u0648\u0646 \u0628\u062a\u0637\u0628\u064a\u0642\u0647\u0627. \u0648\u0631\u0623\u0649 \u0623\u0646 \u062f\u0648\u0631 \u0627\u0644\u0645\u062e\u0637\u0637\u064a\u0646 \u0627\u0644\u0623\u0646\u0633\u0628 \u0647\u0648 \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u062f\u064a\u0631\u064a\u0646 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b\u060c \u0648\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0631\u0624\u064a\u0629 \u0625\u0644\u0649 \u0628\u0631\u0627\u0645\u062c \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630. \u0648\u064a\u0644\u062e\u0651\u0635 \u0627\u0644\u062c\u062f\u0648\u0644 \u0627\u0644\u062a\u0627\u0644\u064a \u0627\u0644\u0641\u0631\u0642:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0648\u062c\u0647 \u0627\u0644\u0645\u0642\u0627\u0631\u0646\u0629<\/th>\n<th>\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<\/th>\n<th>\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a (Strategic Planning)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u0627\u0644\u063a\u0627\u064a\u0629<\/td>\n<td>\u062a\u0648\u0644\u064a\u062f \u0627\u0644\u0641\u0647\u0645 \u0648\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0627\u062a\u062c\u0627\u0647<\/td>\n<td>\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0648\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0645\u0648\u0627\u0632\u0646\u0627\u062a<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0637\u0628\u064a\u0639\u0629<\/td>\n<td>\u0645\u0633\u062a\u0645\u0631\u060c \u0627\u0633\u062a\u0643\u0634\u0627\u0641\u064a\u060c \u064a\u0637\u0631\u062d \u0627\u0644\u0623\u0633\u0626\u0644\u0629<\/td>\n<td>\u062f\u0648\u0631\u064a\u060c \u0645\u0646\u0638\u064e\u0651\u0645\u060c \u0645\u0648\u062b\u064e\u0651\u0642<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0645\u062e\u0631\u062c\u0627\u062a \u0627\u0644\u0645\u0639\u062a\u0627\u062f\u0629<\/td>\n<td>\u062e\u064a\u0627\u0631\u0627\u062a\u060c \u0623\u0648\u0644\u0648\u064a\u0627\u062a\u060c \u0641\u0631\u0636\u064a\u0627\u062a<\/td>\n<td>\u062e\u0637\u0637\u060c \u0645\u0633\u062a\u0647\u062f\u0641\u0627\u062a\u060c \u062c\u062f\u0627\u0648\u0644 \u0632\u0645\u0646\u064a\u0629\u060c \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 (KPIs)<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0645\u062d\u0648\u0631\u064a<\/td>\n<td>\u0645\u0627\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u0646\u0641\u0639\u0644 \u0648\u0644\u0645\u0627\u0630\u0627\u061f<\/td>\n<td>\u0643\u064a\u0641 \u0633\u0646\u0646\u0641\u0630\u060c \u0648\u0645\u062a\u0649\u061f<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0646 \u064a\u0645\u0627\u0631\u0633\u0647<\/td>\n<td>\u0643\u0644 \u0645\u062f\u064a\u0631 \u0648\u0645\u0648\u0638\u0641 \u0641\u064a \u0646\u0637\u0627\u0642 \u0639\u0645\u0644\u0647<\/td>\n<td>\u0641\u0631\u0642 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627 \u0648\u0645\u062f\u064a\u0631\u0648 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a<\/td>\n<\/tr>\n<tr>\n<td>\u0627\u0644\u062e\u0637\u0631 \u0639\u0646\u062f \u063a\u064a\u0627\u0628\u0647<\/td>\n<td>\u062e\u0637\u0637 \u0645\u0641\u0635\u0644\u0629 \u0644\u0623\u0647\u062f\u0627\u0641 \u062e\u0627\u0637\u0626\u0629<\/td>\n<td>\u0623\u0641\u0643\u0627\u0631 \u062c\u064a\u062f\u0629 \u0644\u0627 \u062a\u062a\u062d\u0648\u0644 \u0625\u0644\u0649 \u0646\u062a\u0627\u0626\u062c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u0627\u0644\u062e\u0644\u0627\u0635\u0629 \u0623\u0646 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u0645\u0639\u0627\u064b. \u0641\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0647\u0648 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0648\u0627\u0644\u0645\u062a\u0627\u0628\u0639\u0629\u060c \u0648\u0647\u0648 \u062c\u0632\u0621 \u0645\u0646 <a href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/functions-of-management\">\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0625\u062f\u0627\u0631\u0629<\/a> \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0627\u0631\u0633\u0647\u0627 \u0643\u0644 \u0645\u062f\u064a\u0631.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D9%85%D9%87%D8%A7%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D8%A7%D9%84%D8%B3%D8%AA\"><\/span>\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0633\u062a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0641\u064a \u0645\u0642\u0627\u0644 <a href=\"https:\/\/hbr.org\/2013\/01\/strategic-leadership-the-esssential-skills\" target=\"_blank\" rel=\"noopener\">\u00ab\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629: \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u00bb<\/a> \u0627\u0644\u0645\u0646\u0634\u0648\u0631 \u0641\u064a \u0639\u062f\u062f \u064a\u0646\u0627\u064a\u0631\u2013\u0641\u0628\u0631\u0627\u064a\u0631 2013 \u0645\u0646 Harvard Business Review\u060c \u062d\u062f\u0651\u062f \u0628\u0648\u0644 \u0634\u0648\u0645\u064a\u0643\u0631 (Paul Schoemaker) \u0648\u0633\u062a\u064a\u0641 \u0643\u0631\u0648\u0628 (Steve Krupp) \u0648\u0633\u0627\u0645\u0627\u0646\u062b\u0627 \u0647\u0627\u0648\u0644\u0627\u0646\u062f (Samantha Howland) \u0633\u062a \u0645\u0647\u0627\u0631\u0627\u062a \u064a\u0645\u0627\u0631\u0633\u0647\u0627 \u0627\u0644\u0642\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0648\u0646 \u0645\u0639\u0627\u064b\u060c \u0627\u0633\u062a\u0646\u0627\u062f\u0627\u064b \u0625\u0644\u0649 \u0623\u0628\u062d\u0627\u062b \u0641\u064a \u0643\u0644\u064a\u0629 \u0648\u0627\u0631\u062a\u0648\u0646 \u0648\u0639\u0645\u0644 \u0627\u0633\u062a\u0634\u0627\u0631\u064a \u0634\u0645\u0644 \u0623\u0643\u062b\u0631 \u0645\u0646 20 \u0623\u0644\u0641 \u0645\u062f\u064a\u0631 \u062a\u0646\u0641\u064a\u0630\u064a:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%A8%D8%A7%D9%82_Anticipate\"><\/span>1. \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642 (Anticipate)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0631\u0635\u062f \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0645\u0628\u0643\u0631\u0629 \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0639\u0646\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u0641\u064a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u0623\u0646\u0638\u0645\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0646\u0629 \u0628\u0634\u0628\u0643\u0629 \u0648\u0627\u0633\u0639\u0629 \u0645\u0646 \u0627\u0644\u0645\u0635\u0627\u062f\u0631 \u062f\u0627\u062e\u0644 \u0627\u0644\u0642\u0637\u0627\u0639 \u0648\u062e\u0627\u0631\u062c\u0647\u060c \u0648\u062a\u0648\u0642\u0651\u0639 \u0631\u062f\u0648\u062f \u0641\u0639\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0639\u0644\u0649 \u0645\u0628\u0627\u062f\u0631\u0627\u062a\u0643.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_%D8%A7%D9%84%D8%AA%D8%AD%D8%AF%D9%8A_Challenge\"><\/span>2. \u0627\u0644\u062a\u062d\u062f\u064a (Challenge)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0644\u062a\u0634\u0643\u064a\u0643 \u0641\u064a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a\u060c \u0628\u0645\u0627 \u0641\u064a\u0647\u0627 \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a\u0643 \u0623\u0646\u062a\u060c \u0648\u0625\u0639\u0627\u062f\u0629 \u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u0645\u0634\u0643\u0644\u0629 \u0645\u0646 \u0632\u0648\u0627\u064a\u0627 \u0645\u062a\u0639\u062f\u062f\u0629 \u0644\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u062c\u0630\u0648\u0631\u0647\u0627\u060c \u0648\u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0645\u062a\u0639\u0645\u064e\u0651\u062f \u0639\u0646 \u0622\u0631\u0627\u0621 \u0645\u062e\u0627\u0644\u0641\u0629.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_%D8%A7%D9%84%D8%AA%D9%81%D8%B3%D9%8A%D8%B1_Interpret\"><\/span>3. \u0627\u0644\u062a\u0641\u0633\u064a\u0631 (Interpret)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0631\u0628\u0637 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u063a\u0627\u0645\u0636\u0629 \u0627\u0644\u0642\u0627\u062f\u0645\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629 \u0644\u0627\u0643\u062a\u0634\u0627\u0641 \u0627\u0644\u0623\u0646\u0645\u0627\u0637\u060c \u0645\u0639 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0641\u0636\u0648\u0644 \u0648\u0627\u062e\u062a\u0628\u0627\u0631 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0641\u0631\u0636\u064a\u0629 \u0642\u0628\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 \u0627\u0633\u062a\u0646\u062a\u0627\u062c.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_%D8%A7%D9%84%D9%82%D8%B1%D8%A7%D8%B1_Decide\"><\/span>4. \u0627\u0644\u0642\u0631\u0627\u0631 (Decide)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0635\u064a\u0627\u063a\u0629 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a\u060c \u0648\u0645\u0648\u0627\u0632\u0646\u0629 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0646\u0645\u0648 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u062c\u0644 \u0645\u0642\u0627\u0628\u0644 \u0636\u063a\u0637 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0642\u0635\u064a\u0631\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0641\u0627\u0636\u0644\u0627\u062a \u0648\u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0648\u0627\u0644\u0622\u062b\u0627\u0631 \u063a\u064a\u0631 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629\u060c \u062b\u0645 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0642\u0631\u0627\u0631 \u062d\u062a\u0649 \u0645\u0639 \u0646\u0642\u0635 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_%D8%A7%D9%84%D9%85%D9%88%D8%A7%D8%A1%D9%85%D8%A9_Align\"><\/span>5. \u0627\u0644\u0645\u0648\u0627\u0621\u0645\u0629 (Align)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u0646\u0627\u0621 \u0627\u0644\u062f\u0639\u0645 \u0628\u064a\u0646 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629 \u0627\u0644\u0630\u064a\u0646 \u064a\u0631\u0648\u0646 \u0627\u0644\u0645\u0633\u0623\u0644\u0629 \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641\u060c \u0648\u062a\u0642\u062f\u064a\u0631 \u0627\u0633\u062a\u0639\u062f\u0627\u062f\u0647\u0645 \u0644\u0644\u062a\u063a\u064a\u064a\u0631\u060c \u0648\u0645\u0639\u0627\u0644\u062c\u0629 \u062a\u0636\u0627\u0631\u0628 \u0627\u0644\u0645\u0635\u0627\u0644\u062d \u0628\u0635\u0631\u0627\u062d\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u062c\u0627\u0647\u0644\u0647.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_%D8%A7%D9%84%D8%AA%D8%B9%D9%84%D9%91%D9%85_Learn\"><\/span>6. \u0627\u0644\u062a\u0639\u0644\u0651\u0645 (Learn)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0628\u0635\u062f\u0642\u060c \u0628\u0645\u0627 \u0641\u064a\u0647\u0627 \u0627\u0644\u0625\u062e\u0641\u0627\u0642\u0627\u062a\u060c \u0648\u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u062f\u0631\u0648\u0633 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0648\u062a\u0635\u062d\u064a\u062d \u0627\u0644\u0645\u0633\u0627\u0631 \u0639\u0646\u062f \u0638\u0647\u0648\u0631 \u0623\u062f\u0644\u0629 \u062a\u062e\u0627\u0644\u0641 \u0627\u0644\u0642\u0631\u0627\u0631 \u062d\u062a\u0649 \u0628\u0639\u062f \u0627\u062a\u062e\u0627\u0630\u0647.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%B5%D9%81%D8%A7%D8%AA_%D8%A7%D9%84%D9%85%D9%81%D9%83%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A\"><\/span>\u0635\u0641\u0627\u062a \u0627\u0644\u0645\u0641\u0643\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>\u0627\u0644\u0641\u0636\u0648\u0644:<\/strong> \u064a\u0642\u0631\u0623 \u0639\u0644\u0649 \u0646\u0637\u0627\u0642 \u0648\u0627\u0633\u0639\u060c \u0648\u064a\u0633\u0623\u0644 \u00ab\u0644\u0645\u0627\u0630\u0627\u061f\u00bb \u0642\u0628\u0644 \u00ab\u0643\u064a\u0641\u061f\u00bb.<\/li>\n<li><strong>\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0645\u0646\u0638\u0648\u0645\u064a (Systems Thinking):<\/strong> \u064a\u0631\u0649 \u0643\u064a\u0641 \u064a\u0624\u062b\u0631 \u0642\u0631\u0627\u0631 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0645\u0627 \u0639\u0644\u0649 \u0628\u0642\u064a\u0629 \u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a.<\/li>\n<li><strong>\u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0639\u062f\u0645 \u0627\u0644\u064a\u0642\u064a\u0646:<\/strong> \u064a\u0639\u0645\u0644 \u0628\u0627\u0644\u0627\u062d\u062a\u0645\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0646\u062a\u0638\u0627\u0631 \u0627\u0644\u064a\u0642\u064a\u0646 \u0627\u0644\u0643\u0627\u0645\u0644.<\/li>\n<li><strong>\u0627\u0644\u0627\u0646\u0636\u0628\u0627\u0637 \u0641\u064a \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a:<\/strong> \u064a\u0639\u0631\u0641 \u0645\u0627 \u0627\u0644\u0630\u064a \u0644\u0646 \u064a\u0641\u0639\u0644\u0647.<\/li>\n<li><strong>\u0627\u0644\u0627\u0633\u062a\u0646\u0627\u062f \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong> \u064a\u0628\u0646\u064a \u0623\u0641\u0643\u0627\u0631\u0647 \u0639\u0644\u0649 \u0623\u062f\u0644\u0629 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A3%D8%AF%D9%88%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A\"><\/span>\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0644\u0627 \u062a\u0635\u0646\u0639 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u062a\u0641\u0643\u064a\u0631\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0648\u062d\u062f\u0647\u0627\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u0646\u0638\u0651\u0645 \u0627\u0644\u062d\u0648\u0627\u0631 \u0648\u062a\u0643\u0634\u0641 \u0645\u0627 \u0642\u062f \u064a\u063a\u064a\u0628 \u0639\u0646 \u0627\u0644\u0641\u0631\u064a\u0642. \u0648\u0647\u0630\u0647 \u0623\u0643\u062b\u0631\u0647\u0627 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0627\u064b:<\/p>\n<table>\n<thead>\n<tr>\n<th>\u0627\u0644\u0623\u062f\u0627\u0629<\/th>\n<th>\u0645\u062a\u0649 \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627<\/th>\n<th>\u0627\u0644\u0633\u0624\u0627\u0644 \u0627\u0644\u0630\u064a \u062a\u062c\u064a\u0628 \u0639\u0646\u0647<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\u062a\u062d\u0644\u064a\u0644 SWOT<\/td>\n<td>\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0648\u0636\u0639 \u0627\u0644\u062d\u0627\u0644\u064a \u0642\u0628\u0644 \u0642\u0631\u0627\u0631 \u0643\u0628\u064a\u0631<\/td>\n<td>\u0645\u0627 \u0642\u0648\u062a\u0646\u0627 \u0648\u0636\u0639\u0641\u0646\u0627 \u062f\u0627\u062e\u0644\u064a\u0627\u064b\u060c \u0648\u0645\u0627 \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0627\u064b\u061f<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u062d\u0644\u064a\u0644 PESTLE<\/td>\n<td>\u0645\u0633\u062d \u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629 \u0628\u0627\u0646\u062a\u0638\u0627\u0645<\/td>\n<td>\u0645\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u064a\u0646\u0627\u061f<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a (Scenario Planning)<\/td>\n<td>\u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u063a\u064a\u0631 \u0645\u0624\u0643\u062f<\/td>\n<td>\u0647\u0644 \u062a\u0635\u0645\u062f \u062e\u0637\u062a\u0646\u0627 \u0641\u064a \u0623\u0643\u062b\u0631 \u0645\u0646 \u0645\u0633\u062a\u0642\u0628\u0644 \u0645\u062d\u062a\u0645\u0644\u061f<\/td>\n<\/tr>\n<tr>\n<td>\u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0641\u0634\u0644 (Pre-mortem)<\/td>\n<td>\u0642\u0628\u0644 \u0625\u0637\u0644\u0627\u0642 \u0645\u0634\u0631\u0648\u0639 \u0623\u0648 \u062e\u0637\u0629<\/td>\n<td>\u0644\u0648 \u0641\u0634\u0644\u062a \u0627\u0644\u062e\u0637\u0629\u060c \u0641\u0645\u0627 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0645\u0631\u062c\u062d\u0629\u061f<\/td>\n<\/tr>\n<tr>\n<td>\u0645\u0635\u0641\u0648\u0641\u0629 \u0627\u0644\u0642\u0631\u0627\u0631 (Decision Matrix)<\/td>\n<td>\u0627\u0644\u0645\u0641\u0627\u0636\u0644\u0629 \u0628\u064a\u0646 \u062e\u064a\u0627\u0631\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629<\/td>\n<td>\u0623\u064a \u062e\u064a\u0627\u0631 \u064a\u062d\u0642\u0642 \u0623\u0639\u0644\u0649 \u062f\u0631\u062c\u0629 \u0648\u0641\u0642 \u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u0648\u0632\u0648\u0646\u0629\u061f<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%AD%D9%84%D9%8A%D9%84_SWOT\"><\/span>\u062a\u062d\u0644\u064a\u0644 SWOT<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u064a\u0644\u062e\u0651\u0635 \u062a\u062d\u0644\u064a\u0644 SWOT \u0646\u0642\u0627\u0637 \u0627\u0644\u0642\u0648\u0629 (Strengths) \u0648\u0627\u0644\u0636\u0639\u0641 (Weaknesses) \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0641\u0631\u0635 (Opportunities) \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a (Threats) \u0641\u064a \u0628\u064a\u0626\u062a\u0647\u0627. \u0648\u0642\u064a\u0645\u062a\u0647 \u0627\u0644\u062d\u0642\u064a\u0642\u064a\u0629 \u062a\u0638\u0647\u0631 \u0639\u0646\u062f\u0645\u0627 \u062a\u062d\u0648\u0651\u0644 \u0646\u062a\u0627\u0626\u062c\u0647 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u060c \u0648\u0647\u0648 \u0645\u0627 \u064a\u0634\u0631\u062d\u0647 \u062f\u0644\u064a\u0644\u0646\u0627 \u0627\u0644\u0639\u0645\u0644\u064a \u0644\u0640<a href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/swot-analysis\">\u062a\u062d\u0644\u064a\u0644 SWOT \u0645\u0639 \u0645\u062b\u0627\u0644 \u0644\u0634\u0631\u0643\u0629 \u062e\u0644\u064a\u062c\u064a\u0629 \u0648\u0645\u0635\u0641\u0648\u0641\u0629 TOWS<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%AD%D9%84%D9%8A%D9%84_PESTLE\"><\/span>\u062a\u062d\u0644\u064a\u0644 PESTLE<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u064a\u0635\u0641 \u0645\u0639\u0647\u062f CIPD \u062a\u062d\u0644\u064a\u0644 <a href=\"https:\/\/cipd.org\/ae\/knowledge\/factsheets\/pestle-analysis-factsheet\" target=\"_blank\" rel=\"noopener\">PESTLE<\/a> \u0628\u0623\u0646\u0647 \u0646\u0634\u0627\u0637 \u0648\u0627\u0633\u0639 \u0644\u062c\u0645\u0639 \u0627\u0644\u062d\u0642\u0627\u0626\u0642 \u0639\u0646 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062e\u0627\u0631\u062c\u064a\u0629: \u0627\u0644\u0633\u064a\u0627\u0633\u064a\u0629 \u0648\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648\u0627\u0644\u0642\u0627\u0646\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629. \u0648\u064a\u0648\u0635\u064a \u0628\u0625\u062c\u0631\u0627\u0626\u0647 \u0628\u0627\u0646\u062a\u0638\u0627\u0645 \u0644\u0627 \u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0648\u0628\u0625\u0634\u0631\u0627\u0643 \u0623\u0643\u062b\u0631 \u0645\u0646 \u0634\u062e\u0635 \u0623\u0648 \u0641\u0631\u064a\u0642 \u0641\u064a \u062c\u0645\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0628\u062a\u0631\u062a\u064a\u0628 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u062d\u0633\u0628 \u062f\u0631\u062c\u0629 \u062e\u0637\u0648\u0631\u062a\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629\u060c \u0648\u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0625\u0644\u0649 \u062c\u0627\u0646\u0628 \u062a\u062d\u0644\u064a\u0644 SWOT.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%AE%D8%B7%D9%8A%D8%B7_%D8%A7%D9%84%D8%B3%D9%8A%D9%86%D8%A7%D8%B1%D9%8A%D9%88%D9%87%D8%A7%D8%AA\"><\/span>\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u062a\u0648\u0642\u0639 \u0648\u0627\u062d\u062f \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u064a\u0631\u0633\u0645 \u0627\u0644\u0641\u0631\u064a\u0642 \u062b\u0644\u0627\u062b\u0629 \u0623\u0648 \u0623\u0631\u0628\u0639\u0629 \u0645\u0633\u062a\u0642\u0628\u0644\u0627\u062a \u0645\u0639\u0642\u0648\u0644\u0629 \u0648\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u062b\u0645 \u064a\u062e\u062a\u0628\u0631 \u0627\u0644\u062e\u0637\u0629 \u0641\u064a \u0643\u0644 \u0645\u0646\u0647\u0627. \u0645\u062b\u0627\u0644 \u0628\u0633\u064a\u0637: \u064a\u0639\u062f\u0651 \u0641\u0631\u064a\u0642 \u0627\u0644\u0645\u0627\u0644\u064a\u0629 \u0645\u0648\u0627\u0632\u0646\u0629 \u0628\u062b\u0644\u0627\u062b\u0629 \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a (\u0645\u062a\u0641\u0627\u0626\u0644 \u0648\u0623\u0633\u0627\u0633\u064a \u0648\u0645\u062a\u0634\u0627\u0626\u0645)\u060c \u0641\u064a\u0639\u0631\u0641 \u0627\u0644\u0645\u062f\u064a\u0631\u0648\u0646 \u0645\u0633\u0628\u0642\u0627\u064b \u0623\u064a \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0633\u064a\u064f\u062e\u0641\u064e\u0651\u0636 \u0623\u0648\u0644\u0627\u064b \u0625\u0630\u0627 \u062a\u0631\u0627\u062c\u0639\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0628\u062f\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u062a\u062d\u062a \u0627\u0644\u0636\u063a\u0637.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%AA%D8%AD%D9%84%D9%8A%D9%84_%D9%85%D8%A7_%D9%82%D8%A8%D9%84_%D8%A7%D9%84%D9%81%D8%B4%D9%84_Pre-mortem\"><\/span>\u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0641\u0634\u0644 (Pre-mortem)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0642\u062a\u0631\u062d \u0639\u0627\u0644\u0645 \u0627\u0644\u0646\u0641\u0633 \u063a\u0627\u0631\u064a \u0643\u0644\u0627\u064a\u0646 (Gary Klein) \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0641\u064a \u0645\u0642\u0627\u0644 <a href=\"https:\/\/hbr.org\/2007\/09\/performing-a-project-premortem\" target=\"_blank\" rel=\"noopener\">\u00ab\u0625\u062c\u0631\u0627\u0621 \u062a\u062d\u0644\u064a\u0644 \u0645\u0627 \u0642\u0628\u0644 \u0627\u0644\u0641\u0634\u0644 \u0644\u0644\u0645\u0634\u0631\u0648\u0639\u00bb<\/a> \u0641\u064a Harvard Business Review \u0639\u0627\u0645 2007. \u0648\u0641\u0643\u0631\u062a\u0647\u0627 \u0623\u0646 \u064a\u0641\u062a\u0631\u0636 \u0627\u0644\u0641\u0631\u064a\u0642 \u0623\u0646 \u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0642\u062f \u0641\u0634\u0644 \u0641\u0639\u0644\u0627\u064b\u060c \u062b\u0645 \u064a\u0643\u062a\u0628 \u0643\u0644 \u0639\u0636\u0648 \u0627\u0644\u0623\u0633\u0628\u0627\u0628 \u0627\u0644\u0645\u0639\u0642\u0648\u0644\u0629 \u0644\u0647\u0630\u0627 \u0627\u0644\u0641\u0634\u0644. \u0648\u062a\u0641\u064a\u062f \u0641\u064a \u0623\u0646\u0647\u0627 \u062a\u0645\u0646\u062d \u0627\u0644\u0645\u062a\u062d\u0641\u0638\u064a\u0646 \u0641\u0631\u0635\u0629 \u0622\u0645\u0646\u0629 \u0644\u0637\u0631\u062d \u0645\u062e\u0627\u0648\u0641\u0647\u0645 \u0641\u064a \u0627\u0644\u0628\u062f\u0627\u064a\u0629\u060c \u0641\u062a\u064f\u0639\u062f\u064e\u0651\u0644 \u0627\u0644\u062e\u0637\u0629 \u0642\u0628\u0644 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0644\u0627 \u0628\u0639\u062f\u0647.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D9%88%D8%A7%D8%B3%D8%AA%D8%B4%D8%B1%D8%A7%D9%81_%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D9%82%D8%A8%D9%84_%D9%81%D9%8A_%D8%A7%D9%84%D8%AE%D9%84%D9%8A%D8%AC\"><\/span>\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0633\u062a\u0634\u0631\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0627\u0633\u062a\u0634\u0631\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 (Strategic Foresight) \u0647\u0648 \u0627\u0644\u0627\u0645\u062a\u062f\u0627\u062f \u0627\u0644\u0637\u0628\u064a\u0639\u064a \u0644\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062f\u0648\u0644 \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649\u060c \u0648\u062f\u0648\u0644 \u0627\u0644\u062e\u0644\u064a\u062c \u062a\u0642\u062f\u0645 \u0646\u0645\u0648\u0630\u062c\u064a\u0646 \u0648\u0627\u0636\u062d\u064a\u0646 \u0644\u0647:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D8%B1%D8%A4%D9%8A%D8%A9_%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%A9_2030\"><\/span>\u0631\u0624\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 2030<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0623\u064f\u0637\u0644\u0642\u062a <a href=\"https:\/\/vision2030.gov.sa\/en\/overview\" target=\"_blank\" rel=\"noopener\">\u0631\u0624\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 2030<\/a> \u0639\u0627\u0645 2016\u060c \u0648\u062a\u0642\u0648\u0645 \u0639\u0644\u0649 \u062b\u0644\u0627\u062b\u0629 \u0645\u062d\u0627\u0648\u0631: \u0645\u062c\u062a\u0645\u0639 \u062d\u064a\u0648\u064a\u060c \u0648\u0627\u0642\u062a\u0635\u0627\u062f \u0645\u0632\u062f\u0647\u0631\u060c \u0648\u0648\u0637\u0646 \u0637\u0645\u0648\u062d. \u0648\u0645\u0627 \u064a\u0647\u0645 \u0627\u0644\u0645\u062f\u064a\u0631 \u0647\u0646\u0627 \u0647\u0648 \u0628\u0646\u064a\u062a\u0647\u0627: \u0641\u0642\u062f \u062a\u0641\u0631\u0639\u062a \u0627\u0644\u0631\u0624\u064a\u0629 \u0625\u0644\u0649 \u062b\u0644\u0627\u062b\u0629 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0645\u0646 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 (\u0639\u0627\u0645\u0629 \u0648\u0641\u0631\u0639\u064a\u0629 \u0648\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629)\u060c \u0648\u062a\u064f\u0646\u0641\u064e\u0651\u0630 \u0639\u0628\u0631 \u0628\u0631\u0627\u0645\u062c \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0631\u0624\u064a\u0629\u060c \u0648\u0639\u0644\u0649 \u0645\u0631\u0627\u062d\u0644 \u0645\u062f\u0629 \u0643\u0644 \u0645\u0646\u0647\u0627 \u062e\u0645\u0633 \u0633\u0646\u0648\u0627\u062a \u062a\u0628\u0646\u064a \u0639\u0644\u0649 \u0645\u0627 \u0642\u0628\u0644\u0647\u0627. \u0648\u0647\u0630\u0647 \u0627\u0644\u0628\u0646\u064a\u0629 \u0630\u0627\u062a\u0647\u0627 \u0647\u064a \u0645\u0627 \u064a\u062d\u062a\u0627\u062c \u0625\u0644\u064a\u0647 \u0623\u064a \u0645\u062f\u064a\u0631: \u0627\u062a\u062c\u0627\u0647 \u0648\u0627\u0636\u062d \u0628\u0639\u064a\u062f \u0627\u0644\u0645\u062f\u0649\u060c \u062b\u0645 \u0623\u0647\u062f\u0627\u0641 \u0645\u062a\u062f\u0631\u062c\u0629\u060c \u062b\u0645 \u0628\u0631\u0627\u0645\u062c \u0648\u0645\u0631\u0627\u062d\u0644 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0645\u0631\u0627\u062c\u0639\u0629.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A6%D9%88%D9%8A%D8%A9_%D8%A7%D9%84%D8%A5%D9%85%D8%A7%D8%B1%D8%A7%D8%AA_2071\"><\/span>\u0645\u0626\u0648\u064a\u0629 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a 2071<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u062a\u0645\u062a\u062f <a href=\"https:\/\/u.ae\/en\/about-the-uae\/strategies-initiatives-and-awards\/strategies-plans-and-visions\/innovation-and-future-shaping\/uae-centennial-2071\" target=\"_blank\" rel=\"noopener\">\u0645\u0626\u0648\u064a\u0629 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a 2071<\/a> \u062e\u0645\u0633\u0629 \u0639\u0642\u0648\u062f\u060c \u0648\u062a\u0633\u062a\u0647\u062f\u0641 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u0623\u0641\u0636\u0644 \u062f\u0648\u0644\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0628\u062d\u0644\u0648\u0644 \u0627\u0644\u0630\u0643\u0631\u0649 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0644\u0642\u064a\u0627\u0645\u0647\u0627. \u0648\u062a\u0642\u0648\u0645 \u0639\u0644\u0649 \u0623\u0631\u0628\u0639\u0629 \u0645\u062d\u0627\u0648\u0631: \u062d\u0643\u0648\u0645\u0629 \u0627\u0633\u062a\u0634\u0631\u0627\u0641\u064a\u0629 \u0644\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u060c \u0648\u062a\u0639\u0644\u064a\u0645 \u0645\u062a\u0645\u064a\u0632\u060c \u0648\u0627\u0642\u062a\u0635\u0627\u062f \u0645\u0639\u0631\u0641\u064a \u0645\u062a\u0646\u0648\u0639\u060c \u0648\u0645\u062c\u062a\u0645\u0639 \u0633\u0639\u064a\u062f \u0648\u0645\u062a\u0645\u0627\u0633\u0643. \u0648\u064a\u062f\u0639\u0648 \u0645\u062d\u0648\u0631 \u0627\u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0634\u0631\u0627\u0641\u064a\u0629 \u0625\u0644\u0649 \u0642\u064a\u0627\u062f\u0629 \u062a\u0633\u062a\u0628\u0642 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u062a\u0633\u062a\u0639\u062f \u0644\u0647\u060c \u0648\u0625\u0644\u0649 \u0622\u0644\u064a\u0629 \u0644\u0631\u0635\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0643\u0645\u0627 \u062a\u0648\u0636\u062d <a href=\"https:\/\/uaecabinet.ae\/en\/uae-centennial-plan-2071\" target=\"_blank\" rel=\"noopener\">\u0635\u0641\u062d\u0629 \u0627\u0644\u062e\u0637\u0629 \u0644\u062f\u0649 \u0645\u062c\u0644\u0633 \u0627\u0644\u0648\u0632\u0631\u0627\u0621 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a\u064a<\/a>. \u0648\u0647\u0630\u0627 \u062a\u0637\u0628\u064a\u0642 \u0645\u0628\u0627\u0634\u0631 \u0644\u0645\u0647\u0627\u0631\u0629 \u00ab\u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642\u00bb \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u062f\u0648\u0644\u0629.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7%D8%B0%D8%A7_%D9%8A%D8%B9%D9%86%D9%8A_%D8%B0%D9%84%D9%83_%D9%84%D9%85%D8%A4%D8%B3%D8%B3%D8%AA%D9%83%D8%9F\"><\/span>\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u0630\u0644\u0643 \u0644\u0645\u0624\u0633\u0633\u062a\u0643\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0644\u0629 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0648\u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a \u062a\u0639\u0645\u0644 \u0641\u064a \u0628\u064a\u0626\u0629 \u062a\u062a\u062d\u0631\u0643 \u0641\u064a\u0647\u0627 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0648\u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0628\u0633\u0631\u0639\u0629 \u0628\u0633\u0628\u0628 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0637. \u0644\u0630\u0644\u0643 \u0641\u0625\u0646 \u0631\u0628\u0637 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0629 \u0628\u0645\u062d\u0627\u0648\u0631 \u0627\u0644\u0631\u0624\u064a\u0629 \u0648\u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u062d\u0643\u0648\u0645\u064a\u0629 \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629 \u0628\u0642\u0637\u0627\u0639\u0647\u0627 \u0644\u064a\u0633 \u0634\u0639\u0627\u0631\u0627\u064b\u060c \u0628\u0644 \u062c\u0632\u0621 \u0645\u0646 \u0645\u0647\u0627\u0631\u0629 \u0631\u0635\u062f \u0627\u0644\u0641\u0631\u0635 \u0648\u0627\u0644\u062a\u0647\u062f\u064a\u062f\u0627\u062a. \u0645\u062b\u0627\u0644 \u0627\u0641\u062a\u0631\u0627\u0636\u064a: \u0634\u0631\u0643\u0629 \u062a\u062c\u0632\u0626\u0629 \u0641\u064a \u0627\u0644\u0631\u064a\u0627\u0636 \u062a\u062a\u0627\u0628\u0639 \u0645\u0633\u062a\u0647\u062f\u0641\u0627\u062a \u0642\u0637\u0627\u0639\u064e\u064a \u0627\u0644\u0633\u064a\u0627\u062d\u0629 \u0648\u0627\u0644\u062a\u0631\u0641\u064a\u0647\u060c \u0641\u062a\u062e\u062a\u0628\u0631 \u0641\u064a \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a\u0647\u0627 \u0623\u062b\u0631 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0639\u0644\u0649 \u0641\u0631\u0648\u0639\u0647\u0627 \u0641\u064a \u0645\u0648\u0627\u0633\u0645 \u0627\u0644\u0641\u0639\u0627\u0644\u064a\u0627\u062a \u0642\u0628\u0644 \u0623\u0646 \u064a\u0633\u0628\u0642\u0647\u0627 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0648\u0646.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A3%D9%85%D8%AB%D9%84%D8%A9_%D8%B9%D9%85%D9%84%D9%8A%D8%A9_%D9%85%D9%86_%D8%A8%D9%8A%D8%A6%D8%A9_%D8%A7%D9%84%D8%B9%D9%85%D9%84\"><\/span>\u0623\u0645\u062b\u0644\u0629 \u0639\u0645\u0644\u064a\u0629 \u0645\u0646 \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>\u0645\u062f\u064a\u0631 \u0645\u0648\u0627\u0631\u062f \u0628\u0634\u0631\u064a\u0629 \u0641\u064a \u062c\u062f\u0629:<\/strong> \u064a\u0644\u0627\u062d\u0638 \u0623\u0646 \u0639\u062f\u062f\u0627\u064b \u0645\u0646 \u0627\u0644\u0645\u0647\u0646\u062f\u0633\u064a\u0646 \u0630\u0648\u064a \u0627\u0644\u062e\u0628\u0631\u0629 \u0633\u064a\u062a\u0642\u0627\u0639\u062f\u0648\u0646 \u062e\u0644\u0627\u0644 \u062b\u0644\u0627\u062b \u0633\u0646\u0648\u0627\u062a\u060c \u0641\u064a\u0628\u0646\u064a \u0628\u0631\u0646\u0627\u0645\u062c \u0625\u0631\u0634\u0627\u062f \u0648\u062e\u0637\u0629 \u0627\u0633\u062a\u0642\u0637\u0627\u0628 \u0642\u0628\u0644 \u0638\u0647\u0648\u0631 \u0627\u0644\u0641\u062c\u0648\u0629. \u0648\u062a\u0633\u0627\u0639\u062f\u0647 \u0641\u064a \u0630\u0644\u0643 \u0645\u0646\u0647\u062c\u064a\u0629 <a href=\"https:\/\/www.bmc.net\/blog\/ar\/general-blog\/training-needs-analysis\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u062a\u062f\u0631\u064a\u0628\u064a\u0629<\/a>.<\/li>\n<li><strong>\u0645\u062f\u064a\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0641\u064a \u0641\u0646\u062f\u0642 \u0628\u062f\u0628\u064a:<\/strong> \u064a\u0643\u062a\u0634\u0641 \u0623\u0646 \u0645\u0639\u0638\u0645 \u0645\u0633\u062a\u0644\u0632\u0645\u0627\u062a\u0647 \u062a\u0623\u062a\u064a \u0645\u0646 \u0645\u0648\u0631\u062f \u0648\u0627\u062d\u062f \u0641\u064a \u0645\u0646\u0637\u0642\u0629 \u0648\u0627\u062d\u062f\u0629\u060c \u0641\u064a\u0639\u062a\u0645\u062f \u0645\u0648\u0631\u062f\u0627\u064b \u062b\u0627\u0646\u064a\u0627\u064b \u0645\u0642\u0627\u0628\u0644 \u062a\u0643\u0644\u0641\u0629 \u0623\u0639\u0644\u0649 \u0642\u0644\u064a\u0644\u0627\u064b \u0648\u0645\u062e\u0627\u0637\u0631 \u0623\u0642\u0644.<\/li>\n<li><strong>\u0642\u0627\u0626\u062f \u0645\u0628\u064a\u0639\u0627\u062a:<\/strong> \u064a\u062d\u0644\u0644 \u0623\u064a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0643\u062b\u0631 \u0631\u0628\u062d\u064a\u0629 \u0644\u0627 \u0623\u0643\u0628\u0631 \u062d\u062c\u0645\u0627\u064b\u060c \u0648\u064a\u0639\u064a\u062f \u062a\u0648\u062c\u064a\u0647 \u062c\u0647\u062f \u0627\u0644\u0641\u0631\u064a\u0642 \u0646\u062d\u0648 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u064a\u062d\u0629.<\/li>\n<li><strong>\u0641\u0631\u064a\u0642 \u0645\u0627\u0644\u064a\u0629:<\/strong> \u064a\u064f\u0639\u062f\u0651 \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0644\u0644\u0645\u0648\u0627\u0632\u0646\u0629 \u062d\u062a\u0649 \u064a\u0639\u0631\u0641 \u0627\u0644\u0642\u0627\u062f\u0629 \u0645\u0633\u0628\u0642\u0627\u064b \u0645\u0627 \u0627\u0644\u0630\u064a \u0633\u064a\u064f\u062e\u0641\u064e\u0651\u0636 \u0625\u0646 \u062a\u0631\u0627\u062c\u0639\u062a \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D8%AA%D9%86%D9%85%D9%91%D9%8A_%D9%85%D9%87%D8%A7%D8%B1%D8%A7%D8%AA_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A%D8%9F\"><\/span>\u0643\u064a\u0641 \u062a\u0646\u0645\u0651\u064a \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u061f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>\u062e\u0635\u0635 \u0648\u0642\u062a\u0627\u064b \u0644\u0644\u062a\u0641\u0643\u064a\u0631:<\/strong> \u0627\u062d\u062c\u0632 \u0645\u0648\u0639\u062f\u0627\u064b \u0623\u0633\u0628\u0648\u0639\u064a\u0627\u064b \u062b\u0627\u0628\u062a\u0627\u064b \u062a\u0628\u062a\u0639\u062f \u0641\u064a\u0647 \u0639\u0646 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a.<\/li>\n<li><strong>\u0648\u0633\u0651\u0639 \u0645\u0635\u0627\u062f\u0631\u0643:<\/strong> \u062a\u062d\u062f\u062b \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0641\u064a \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0623\u0645\u0627\u0645\u064a\u0629 \u0648\u0627\u0644\u0625\u062f\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649\u060c \u0648\u062a\u0627\u0628\u0639 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0642\u0637\u0627\u0639\u0643.<\/li>\n<li><strong>\u0627\u0637\u0631\u062d \u0623\u0633\u0626\u0644\u0629 \u0623\u0641\u0636\u0644:<\/strong> \u0642\u0628\u0644 \u0642\u0628\u0648\u0644 \u0623\u064a \u062e\u0637\u0629\u060c \u0627\u0633\u0623\u0644: \u0639\u0644\u0649 \u0623\u064a \u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a \u062a\u0642\u0648\u0645\u061f \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u0642\u062f \u064a\u063a\u064a\u0651\u0631 \u0631\u0623\u064a\u064a\u061f<\/li>\n<li><strong>\u062a\u0645\u0631\u0651\u0646 \u0628\u0627\u0644\u0623\u062f\u0648\u0627\u062a:<\/strong> \u0637\u0628\u0651\u0642 SWOT \u0623\u0648 PESTLE \u0623\u0648 \u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0639\u0644\u0649 \u0642\u0631\u0627\u0631 \u062d\u0642\u064a\u0642\u064a \u0641\u064a \u0625\u062f\u0627\u0631\u062a\u0643.<\/li>\n<li><strong>\u0631\u0627\u062c\u0639 \u0642\u0631\u0627\u0631\u0627\u062a\u0643:<\/strong> \u0628\u0639\u062f \u0643\u0644 \u0642\u0631\u0627\u0631 \u0645\u0647\u0645\u060c \u062f\u0648\u0651\u0646 \u0645\u0627 \u062a\u0648\u0642\u0639\u062a\u0647 \u062b\u0645 \u0642\u0627\u0631\u0646\u0647 \u0628\u0645\u0627 \u062d\u062f\u062b \u0641\u0639\u0644\u0627\u064b.<\/li>\n<li><strong>\u0627\u062e\u062a\u0628\u0631 \u0646\u0641\u0633\u0643:<\/strong> \u0642\u064a\u0651\u0645 \u0623\u062f\u0627\u0621\u0643 \u0641\u064a \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u062a\u060c \u0648\u0627\u062e\u062a\u0631 \u0623\u0636\u0639\u0641 \u0645\u0647\u0627\u0631\u062a\u064a\u0646 \u0644\u062a\u0639\u0645\u0644 \u0639\u0644\u064a\u0647\u0645\u0627 \u0647\u0630\u0627 \u0627\u0644\u0631\u0628\u0639.<\/li>\n<\/ol>\n<div class=\"bmc-related-reading\">\n<p><strong>\u0645\u0642\u0627\u0644\u0627\u062a \u0630\u0627\u062a \u0635\u0644\u0629<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/swot-analysis\">\u062a\u062d\u0644\u064a\u0644 SWOT<\/a><\/li>\n<li><a href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/c-suite-roles\">\u0645\u0647\u0627\u0645 \u0627\u0644\u0631\u0626\u064a\u0633 \u0627\u0644\u062a\u0646\u0641\u064a\u0630\u064a \u0648\u0645\u0633\u0645\u064a\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627<\/a><\/li>\n<li><a href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/functions-of-management\">\u0648\u0638\u0627\u0626\u0641 \u0627\u0644\u0625\u062f\u0627\u0631\u0629<\/a><\/li>\n<li><a href=\"https:\/\/www.bmc.net\/blog\/ar\/management-and-leadership-articles-ar\/problem-solving-decision-making\">\u062d\u0644 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631<\/a><\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D8%A3%D8%B3%D8%A6%D9%84%D8%A9_%D8%A7%D9%84%D8%B4%D8%A7%D8%A6%D8%B9%D8%A9\"><\/span>\u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7_%D9%87%D9%88_%D8%A7%D9%84%D8%AA%D9%81%D9%83%D9%8A%D8%B1_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D8%A8%D8%A7%D8%AE%D8%AA%D8%B5%D8%A7%D8%B1%D8%9F\"><\/span>\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u0627\u062e\u062a\u0635\u0627\u0631\u061f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0647\u0648 \u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0628\u0639\u064a\u062f\u060c \u0648\u0641\u0647\u0645 \u0645\u0627 \u064a\u062a\u063a\u064a\u0631 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u062d\u064a\u0637\u0629\u060c \u062b\u0645 \u0627\u062a\u062e\u0627\u0630 \u062e\u064a\u0627\u0631\u0627\u062a \u062a\u0642\u0631\u0651\u0628 \u0627\u0644\u0641\u0631\u062f \u0623\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0645\u0646 \u0623\u0647\u062f\u0627\u0641\u0647\u0645. \u0648\u0647\u0648 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627\u060c \u0628\u0644 \u064a\u0645\u0627\u0631\u0633\u0647 \u0623\u064a \u0645\u062f\u064a\u0631 \u0623\u0648 \u0645\u0648\u0638\u0641 \u064a\u0631\u0628\u0637 \u0639\u0645\u0644\u0647 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\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0627\u0633\u062a\u0643\u0634\u0627\u0641\u064a\u0629 \u062a\u0648\u0644\u0651\u062f \u0627\u0644\u0641\u0647\u0645 \u0648\u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u060c \u0648\u062a\u062c\u064a\u0628 \u0639\u0646 \u0633\u0624\u0627\u0644: \u0645\u0627\u0630\u0627 \u0646\u0641\u0639\u0644 \u0648\u0644\u0645\u0627\u0630\u0627\u061f \u0623\u0645\u0627 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u0639\u0645\u0644\u064a\u0629 \u062f\u0648\u0631\u064a\u0629 \u0645\u0646\u0638\u0645\u0629 \u062a\u062d\u0648\u0651\u0644 \u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0648\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0645\u0648\u0627\u0632\u0646\u0627\u062a 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\u0634\u0648\u0645\u064a\u0643\u0631 \u0648\u0643\u0631\u0648\u0628 \u0648\u0647\u0627\u0648\u0644\u0627\u0646\u062f \u0641\u064a Harvard Business Review \u0639\u0627\u0645 2013\u060c \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u062a \u0647\u064a: \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642 \u0644\u0631\u0635\u062f \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0645\u0628\u0643\u0631\u0627\u064b\u060c \u0648\u0627\u0644\u062a\u062d\u062f\u064a \u0644\u0644\u062a\u0634\u0643\u064a\u0643 \u0641\u064a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0641\u0633\u064a\u0631 \u0644\u0631\u0628\u0637 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0641\u0631\u0642\u0629\u060c \u0648\u0627\u0644\u0642\u0631\u0627\u0631 \u0644\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0631\u063a\u0645 \u0646\u0642\u0635 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c 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class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u0627\u0633\u062a\u0634\u0631\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0647\u0648 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0639\u0644\u0649 \u0623\u0641\u0642 \u0632\u0645\u0646\u064a \u0628\u0639\u064a\u062f\u060c \u0639\u0628\u0631 \u0631\u0635\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0628\u0646\u0627\u0621 \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0644\u0645\u0633\u062a\u0642\u0628\u0644\u0627\u062a \u0645\u062d\u062a\u0645\u0644\u0629. \u0648\u064a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c \u0641\u064a \u062e\u0637\u0637 \u0645\u062b\u0644 \u0631\u0624\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 2030 \u0648\u0645\u0626\u0648\u064a\u0629 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a 2071\u060c \u0627\u0644\u062a\u064a 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\u0648\u0645\u0631\u0627\u062c\u0639\u0629 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0628\u0635\u062f\u0642\u060c \u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%AF%D9%88%D8%B1%D8%A7%D8%AA_%D8%AA%D8%AF%D8%B1%D9%8A%D8%A8%D9%8A%D8%A9_%D8%B0%D8%A7%D8%AA_%D8%B5%D9%84%D8%A9\"><\/span>\u062f\u0648\u0631\u0627\u062a \u062a\u062f\u0631\u064a\u0628\u064a\u0629 \u0630\u0627\u062a \u0635\u0644\u0629<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u0625\u0630\u0627 \u0623\u0631\u062f\u062a \u0628\u0646\u0627\u0621 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u0637\u0631\u064a\u0642\u0629 \u0645\u0646\u0638\u0645\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629 \u064a\u062a\u064a\u062d \u0644\u0643 \u0627\u0644\u062a\u0645\u0631\u0646 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0622\u0645\u0646\u0629. \u062a\u0635\u0641\u0651\u062d <a href=\"https:\/\/www.bmc.net\/training\/1\/Management-and-Leadership\" target=\"_blank\" rel=\"noopener\">\u062f\u0648\u0631\u0627\u062a \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0648\u0627\u0644\u0642\u064a\u0627\u062f\u0629 \u0645\u0646 BMC<\/a>\u060c \u0648\u0645\u0646\u0647\u0627 \u0628\u0631\u0627\u0645\u062c \u0641\u064a \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631 \u062a\u064f\u0639\u0642\u062f \u0641\u064a \u062f\u0628\u064a \u0648\u0644\u0646\u062f\u0646 \u0648\u0625\u0633\u0637\u0646\u0628\u0648\u0644 \u0648\u0643\u0648\u0627\u0644\u0627\u0644\u0645\u0628\u0648\u0631.<\/p>\n<p class=\"bmc-editorial-note\"><em>\u0643\u062a\u0628\u0647 \u0648\u0631\u0627\u062c\u0639 \u0645\u0635\u0627\u062f\u0631\u0647 \u0641\u0631\u064a\u0642 \u0627\u0644\u062a\u062d\u0631\u064a\u0631 \u0641\u064a BMC Training\u060c \u0646\u0648\u0641\u0645\u0628\u0631 2026. \u0627\u0637\u0651\u0644\u0639 \u0639\u0644\u0649 <a href=\"https:\/\/www.bmc.net\/blog\/editorial-policy\">\u0633\u064a\u0627\u0633\u0629 \u0627\u0644\u062a\u062d\u0631\u064a\u0631<\/a>.<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%D8%A7%D9%84%D9%85%D8%B5%D8%A7%D8%AF%D8%B1\"><\/span>\u0627\u0644\u0645\u0635\u0627\u062f\u0631<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul class=\"bmc-sources\">\n<li>Harvard Business Review. <a href=\"https:\/\/hbr.org\/2013\/01\/strategic-leadership-the-esssential-skills\" target=\"_blank\" rel=\"noopener\">Strategic Leadership: The Essential Skills<\/a><\/li>\n<li>Harvard Business Review. <a href=\"https:\/\/hbr.org\/1994\/01\/the-fall-and-rise-of-strategic-planning\" target=\"_blank\" rel=\"noopener\">The Fall and Rise of Strategic Planning<\/a><\/li>\n<li>Harvard Business Review. <a href=\"https:\/\/hbr.org\/2007\/09\/performing-a-project-premortem\" target=\"_blank\" rel=\"noopener\">Performing a Project Premortem<\/a><\/li>\n<li>CIPD. <a href=\"https:\/\/cipd.org\/ae\/knowledge\/factsheets\/pestle-analysis-factsheet\" target=\"_blank\" rel=\"noopener\">PESTLE analysis factsheet<\/a><\/li>\n<li>\u0631\u0624\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 2030. <a href=\"https:\/\/vision2030.gov.sa\/en\/overview\" target=\"_blank\" rel=\"noopener\">Vision 2030 Overview<\/a><\/li>\n<li>\u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0631\u0633\u0645\u064a\u0629 \u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a. <a href=\"https:\/\/u.ae\/en\/about-the-uae\/strategies-initiatives-and-awards\/strategies-plans-and-visions\/innovation-and-future-shaping\/uae-centennial-2071\" target=\"_blank\" rel=\"noopener\">UAE Centennial 2071<\/a><\/li>\n<li>\u0645\u062c\u0644\u0633 \u0648\u0632\u0631\u0627\u0621 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a. <a href=\"https:\/\/uaecabinet.ae\/en\/uae-centennial-plan-2071\" target=\"_blank\" rel=\"noopener\">UAE Centennial Plan 2071<\/a><\/li>\n<\/ul>\n<p><script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u0645\u0627 \u0647\u0648 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u0627\u062e\u062a\u0635\u0627\u0631\u061f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0647\u0648 \u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0635\u0648\u0631\u0629 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0648\u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0628\u0639\u064a\u062f\u060c \u0648\u0641\u0647\u0645 \u0645\u0627 \u064a\u062a\u063a\u064a\u0631 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0648\u0627\u0644\u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u062d\u064a\u0637\u0629\u060c \u062b\u0645 \u0627\u062a\u062e\u0627\u0630 \u062e\u064a\u0627\u0631\u0627\u062a \u062a\u0642\u0631\u0651\u0628 \u0627\u0644\u0641\u0631\u062f \u0623\u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0645\u0646 \u0623\u0647\u062f\u0627\u0641\u0647\u0645. \u0648\u0647\u0648 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u064a\u0627\u060c \u0628\u0644 \u064a\u0645\u0627\u0631\u0633\u0647 \u0623\u064a \u0645\u062f\u064a\u0631 \u0623\u0648 \u0645\u0648\u0638\u0641 \u064a\u0631\u0628\u0637 \u0639\u0645\u0644\u0647 \u0627\u0644\u064a\u0648\u0645\u064a \u0628\u0623\u0647\u062f\u0627\u0641 \u0623\u0628\u0639\u062f \u0648\u064a\u0633\u062a\u0639\u062f \u0644\u0644\u062a\u063a\u064a\u064a\u0631 \u0642\u0628\u0644 \u0648\u0642\u0648\u0639\u0647.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u0645\u0627 \u0627\u0644\u0641\u0631\u0642 \u0628\u064a\u0646 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u061f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u0648\u0627\u0633\u062a\u0643\u0634\u0627\u0641\u064a\u0629 \u062a\u0648\u0644\u0651\u062f \u0627\u0644\u0641\u0647\u0645 \u0648\u062a\u062e\u062a\u0627\u0631 \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u060c \u0648\u062a\u062c\u064a\u0628 \u0639\u0646 \u0633\u0624\u0627\u0644: \u0645\u0627\u0630\u0627 \u0646\u0641\u0639\u0644 \u0648\u0644\u0645\u0627\u0630\u0627\u061f \u0623\u0645\u0627 \u0627\u0644\u062a\u062e\u0637\u064a\u0637 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0641\u0639\u0645\u0644\u064a\u0629 \u062f\u0648\u0631\u064a\u0629 \u0645\u0646\u0638\u0645\u0629 \u062a\u062d\u0648\u0651\u0644 \u0647\u0630\u0627 \u0627\u0644\u0627\u062a\u062c\u0627\u0647 \u0625\u0644\u0649 \u0623\u0647\u062f\u0627\u0641 \u0648\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0648\u0645\u0648\u0627\u0632\u0646\u0627\u062a \u0648\u062c\u062f\u0627\u0648\u0644 \u0632\u0645\u0646\u064a\u0629\u060c \u0648\u062a\u062c\u064a\u0628 \u0639\u0646 \u0633\u0624\u0627\u0644: \u0643\u064a\u0641 \u0648\u0645\u062a\u0649\u061f \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0644\u0627\u062b\u0646\u064a\u0646 \u0645\u0639\u0627\u064b \u0644\u062a\u062d\u0642\u064a\u0642 \u0646\u062a\u0627\u0626\u062c.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u0645\u0627 \u0647\u064a \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0633\u062a\u061f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\u0648\u0641\u0642 \u0645\u0642\u0627\u0644 \u0634\u0648\u0645\u064a\u0643\u0631 \u0648\u0643\u0631\u0648\u0628 \u0648\u0647\u0627\u0648\u0644\u0627\u0646\u062f \u0641\u064a Harvard Business Review \u0639\u0627\u0645 2013\u060c \u0627\u0644\u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u062a \u0647\u064a: \u0627\u0644\u0627\u0633\u062a\u0628\u0627\u0642 \u0644\u0631\u0635\u062f \u0627\u0644\u062a\u063a\u064a\u064a\u0631 \u0645\u0628\u0643\u0631\u0627\u064b\u060c \u0648\u0627\u0644\u062a\u062d\u062f\u064a \u0644\u0644\u062a\u0634\u0643\u064a\u0643 \u0641\u064a \u0627\u0644\u0627\u0641\u062a\u0631\u0627\u0636\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u0641\u0633\u064a\u0631 \u0644\u0631\u0628\u0637 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u062a\u0641\u0631\u0642\u0629\u060c \u0648\u0627\u0644\u0642\u0631\u0627\u0631 \u0644\u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0631\u063a\u0645 \u0646\u0642\u0635 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u0621\u0645\u0629 \u0644\u0628\u0646\u0627\u0621 \u062f\u0639\u0645 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0645\u0635\u0644\u062d\u0629\u060c \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0644\u0645\u0631\u0627\u062c\u0639\u0629 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u062a\u0635\u062d\u064a\u062d \u0627\u0644\u0645\u0633\u0627\u0631.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u0645\u0627 \u0639\u0644\u0627\u0642\u0629 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0628\u0627\u0633\u062a\u0634\u0631\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u061f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\u0627\u0633\u062a\u0634\u0631\u0627\u0641 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0647\u0648 \u062a\u0637\u0628\u064a\u0642 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0639\u0644\u0649 \u0623\u0641\u0642 \u0632\u0645\u0646\u064a \u0628\u0639\u064a\u062f\u060c \u0639\u0628\u0631 \u0631\u0635\u062f \u0627\u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0648\u0628\u0646\u0627\u0621 \u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0644\u0645\u0633\u062a\u0642\u0628\u0644\u0627\u062a \u0645\u062d\u062a\u0645\u0644\u0629. \u0648\u064a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u062e\u0644\u064a\u062c \u0641\u064a \u062e\u0637\u0637 \u0645\u062b\u0644 \u0631\u0624\u064a\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 2030 \u0648\u0645\u0626\u0648\u064a\u0629 \u0627\u0644\u0625\u0645\u0627\u0631\u0627\u062a 2071\u060c \u0627\u0644\u062a\u064a \u062a\u062a\u0636\u0645\u0646 \u0645\u062d\u0648\u0631\u0627\u064b \u0644\u062d\u0643\u0648\u0645\u0629 \u0627\u0633\u062a\u0634\u0631\u0627\u0641\u064a\u0629 \u062a\u0633\u062a\u0628\u0642 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0648\u062a\u0631\u0635\u062f \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0642\u0637\u0627\u0639\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.\"\n      }\n    },\n    {\n      \"@type\": \"Question\",\n      \"name\": \"\u0647\u0644 \u064a\u0645\u0643\u0646 \u062a\u0639\u0644\u0645 \u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u061f\",\n      \"acceptedAnswer\": {\n        \"@type\": \"Answer\",\n        \"text\": \"\u0646\u0639\u0645\u060c \u0641\u0647\u0648 \u0645\u0647\u0627\u0631\u0629 \u062a\u062a\u062d\u0633\u0646 \u0628\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629 \u0644\u0627 \u0645\u0648\u0647\u0628\u0629 \u0641\u0637\u0631\u064a\u0629 \u0641\u0642\u0637. \u0648\u0645\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u0637\u0631\u0642: \u062a\u062e\u0635\u064a\u0635 \u0648\u0642\u062a \u0623\u0633\u0628\u0648\u0639\u064a \u0644\u0644\u062a\u0641\u0643\u064a\u0631 \u0628\u0639\u064a\u062f\u0627\u064b \u0639\u0646 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u064a\u0648\u0645\u064a\u060c \u0648\u062a\u0637\u0628\u064a\u0642 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 SWOT \u0648\u0627\u0644\u0633\u064a\u0646\u0627\u0631\u064a\u0648\u0647\u0627\u062a \u0639\u0644\u0649 \u0642\u0631\u0627\u0631\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0645\u0627\u0639 \u0625\u0644\u0649 \u0622\u0631\u0627\u0621 \u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0648\u0645\u0631\u0627\u062c\u0639\u0629 \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0633\u0627\u0628\u0642\u0629 \u0628\u0635\u062f\u0642\u060c \u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0627\u0644\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u062f\u0631\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u0629.\"\n      }\n    }\n  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2071.<\/p>\n","protected":false},"author":9,"featured_media":8937,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74],"tags":[],"class_list":["post-8640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management-and-leadership-articles-ar"],"_links":{"self":[{"href":"https:\/\/www.bmc.net\/blog\/ar\/wp-json\/wp\/v2\/posts\/8640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bmc.net\/blog\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bmc.net\/blog\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bmc.net\/blog\/ar\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bmc.net\/blog\/ar\/wp-json\/wp\/v2\/comments?post=8640"}],"version-history":[{"count":4,"href":"https:\/\/www.bmc.net\/blog\/ar\/wp-json\/wp\/v2\/posts\/8640\/revisions"}],"predecessor-version":[{"id":8998,"href":"https:\/\/www.bmc.net\/blog\/ar\/wp-json\/wp\/v2\/posts\/8640\/revisions\/8998"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bmc.net\/blog\/ar\/wp-json\/wp\/v2\/media\/8937"}],"wp:attachment":[{"href":"https:\/\/www.bmc.net\/blog\/ar\/wp-json\/wp\/v2\/media?parent=8640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bmc.net\/blog\/ar\/wp-json\/wp\/v2\/categories?post=8640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bmc.net\/blog\/ar\/wp-json\/wp\/v2\/tags?post=8640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}