Objectives

On completion of this course you should be able to: 

• Gain an insightful overview of the conceptual foundations of the global supply chain, as well as current examples of the best practice of managing supply chains in a global context.
• Deal with the recent changes in concepts, technology, and practice, and discuss the rapid change that has taken place within the supply chain and its environment.
• Understand the complexity of global supply chains, and explain how they can be managed in a constantly changing world.
• Gain important insights into the challenges of managing the complex networks that typify modern supply chains.
• Determine and apply the underlying mechanisms of the corporate logistics network, and how collaboration and open information exchange can improve the effectiveness of supply chains.

Introduction to the supply chain

• Introduction to supply chain management

• The supply chain
• Supply chain management (SCM)
• The customer orientation
• Multiple management perspectives
• The characteristics of the supply chain

• Understanding the supply chain

• The framework
• Systemic approach

• Supply chain processes

• The management tasks

• The new corporate environment
• A model of the global supply chain
• The approach of the course

• Concepts
• Processes
• Management issues

Structure and Process

• The value chain and the value system
• The structure of the supply chain

• The concept of postponement
• Building structure

• The Bullwhip Effect
• What are activities?
• Core competencies and outsourcing
• Components in supply chain management

• Network structure
• Management components

Inter-organizational Relationships

• Relationships from a network perspective

• Industrial networks

• Transactions

• The firm as a nexus of contracts
• Boundaries and governance
• Static versus dynamic boundaries
• Is transaction cost theory "Bad for Practice"?
• TCA focuses on cost efficiency
• Asset specificity based on "Sunk Costs"
• Too costly to develop or acquire specific assets

• Perceptions of trust
• Developing collaborative relationships
• Illustrative case: Benetton's Supply Networks

The Information System for the Supply Chain

• Logistics information
• Information exchange
• Information and operations
• The concept of a supply chain information system

• The Intra-firm information system
• The Inter-firm information system
• Interface optimization

• Elements of the information system

• On-demand Computing

• Software systems

• Enterprise Resource Planning (ERP)
• Software for supply chain management
• General application areas for supply chain information systems
• Communications

• Illustrative case: Gillette and RID

Distribution

• International Markets

• The structure of international distribution
• Global marketing

• The complexity of distribution

• The major elements of distribution and its requirements
• Deficiencies of traditional distribution and distribution dynamics
• Push versus Pull

• The marketing channel
• Major channel decisions

• Sales decisions
• Physical distribution decisions

• Global retail distribution

• Retailing as a supply chain function
• Grocery retailing
• Garments
• Global retail logistics operations

• E-commerce and the supply chain

• The attractiveness of a new channel
• The case of grocery e-tailing
• The structure of e-commerce fulfillment
• Elements shaping e-commerce

• Collaborative distribution models

• Efficient Consumer Response (ECR)
• Vendor-Managed inventory
• Collaborative planning, forecasting and replenishment
• Illustrative case: ECR by Triumph International in Germany

Production Issues for the Supply Chain

• Supply chain requirements – A chain of processes
• Management concepts in production and SCM

• Just-in-Time and Lean Manufacturing
• Materials Requirement Planning (MRP)
• Total Quality Management
• Integration of manufacturing technologies
• Agile supply chain
• Linking Lean and Agile supply chains

• Strategic perspectives on production processes and technology
• Product design for the supply chain

• Modular products demand of production
• Concurrent engineering
• Design for manufacturability
• Design for logistics

• Emerging production paradigm – Modular production
• Illustrative Case: Smart Car – Smart's Production System

Innovation Management in Supply Chains

• Platform strategies
• Product architecture strategies

• Modular product architectures
• Integral product architectures
• Interface specification and standardization

• NPD's impact on outsourcing

• Early supplier involvement in NPD
• Innovation and supplier relationships
• Transaction cost perspective on NPD and outsourcing
• Component design for postponement and NPD
• NPD for recycling
• Illustrative Cases: Oticon – Jeeps' Windshield Wipers

Procurement

• Driving forces behind the strategic importance of procurement

• Increased outsourcing
• Just-in-Time purchasing
• Information technology

• The variety of supplier-buyer relationships                                                                                                                             

• Adversarial relationships
• Referred suppliers
• Single sourcing
• Network sourcing
• Strategic alliances

• Portfolio approach to supplier relationships

• The Olsen & Ellram portfolio model
• The competence development model
• The Bensaou model
• Critique of portfolio models
• Strategic partnerships
• Managing sourcing relationships

• Vendor-managed purchasing
• Illustrative Case: Kolobri – Company Presentation

Transport and Logistic Services

• Structural changes in supply chains

• Infrastructure investment
• Deregulation of European transport markets
• The transport and logistics service industry in Europe

• Third-party logistics

• What is third-party logistics?
• Typology of third-party logistics providers
• Driving forces behind third-party logistics
• Developing a third-party logistics partnership
• Obstacles in logistics outsourcing
• Mergers and acquisitions

• The future of European transport and logistics

• Lead logistics providers
• Pan-European logistics providers
• Niche carriers
• E-commerce logistics providers
• Tiering structure of the logistics market
• Illustrative cases: One-Stop-Shopping at Oticon – DHL and Sun Microsystems-LEGO Group Outsources Logistics to DHL

Reverse Logistics and Supply Chain Sustainability

• Major types of return items
• The challenge of reverse supply chain
• A centralized reverse supply chain
• A decentralized reverse supply chain
• The margin value of time
• Green supply management
• Product stewardship
• The triple bottom line and the supply chain
• Illustrative case: Toshiba and UPS – European Recycling Platform- Kodak Closed-Lop Supply Chain for Single-Use Cameras

Performance Measurement and Management in the Supply Chain

• Measures and measurement systems
• System thinking in performance measurement
• Inclusiveness in supply chain performance
• Effects of supply chain performance measurement
• Supply chain performance measurement frameworks
• The strategic profit model
• Target cost management
• Total cost of ownership
• Activity-based costing
• The balanced scorecard
• The SCOR model

Strategy and the Supply Chain

• Strategy and the supply chain

• Objectives and outcomes
• Networks and systems
• Resource-based strategy
• From vertical integration to horizontal disintegration
• Fine's double helix model

• Matching product uncertainties with supply chains
• Supply structures for customization

• Mass customization

• Supply chain integration

• Information integration
• Organization integration
• Other forms of strategy

• Strategy of functional areas

• Information technology
• Procurement
• Manufacturing
• Distribution
• Logistics

Supply Chain Planning – Modeling Considerations

• Reasons for quantitative modeling
• Modeling sourcing strategies – statistical approach

• Modeling the inventory management – EOQ model
• Aligning supply chain – SC performance model
• Modeling the demand forecast – exponential smoothing
• Modeling the resource allocation – linear programming

• Modeling the demand variability in SC – Bullwhip Effect
• Modeling product architecture modularization for mass customization
• Limitation related to modeling

Managing the Complexity of the Global Supply Chain

• The environmental complexity of the supply chain

• Political issues
• Social issues
• Cultures
• Information technology

• The structural complexity of the global supply chain

• Options
• Global production

• The global network

• Global management
• Organizational solutions
• Global products
• Global sourcing