Certified Public Relations Professional Course

BMC Training provides Certified Public Relations Professional in PR , Customer Services , Sales and Marketing. There are 52 training sessions in different cities.

Certified Public Relations Professional Course Schedule

Type a city name
Venue Start Date End Date Details
Istanbul , Turkey 1 - 10 - 2023 5 - 10 - 2023
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Kuala Lumpur , Malaysia 8 - 10 - 2023 12 - 10 - 2023
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Dubai , UAE 8 - 10 - 2023 12 - 10 - 2023
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Paris , France 8 - 10 - 2023 12 - 10 - 2023
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London , UK 15 - 10 - 2023 19 - 10 - 2023
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Dubai , UAE 22 - 10 - 2023 26 - 10 - 2023
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Paris , France 22 - 10 - 2023 26 - 10 - 2023
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London , UK 5 - 11 - 2023 9 - 11 - 2023
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Istanbul , Turkey 12 - 11 - 2023 16 - 11 - 2023
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Dubai , UAE 12 - 11 - 2023 16 - 11 - 2023
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Paris , France 12 - 11 - 2023 16 - 11 - 2023
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Kuala Lumpur , Malaysia 12 - 11 - 2023 16 - 11 - 2023
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Kuala Lumpur , Malaysia 19 - 11 - 2023 23 - 11 - 2023
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Dubai , UAE 26 - 11 - 2023 30 - 11 - 2023
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Paris , France 26 - 11 - 2023 30 - 11 - 2023
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Kuala Lumpur , Malaysia 3 - 12 - 2023 7 - 12 - 2023
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Dubai , UAE 3 - 12 - 2023 7 - 12 - 2023
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Paris , France 3 - 12 - 2023 7 - 12 - 2023
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Istanbul , Turkey 10 - 12 - 2023 14 - 12 - 2023
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London , UK 17 - 12 - 2023 21 - 12 - 2023
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Dubai , UAE 24 - 12 - 2023 28 - 12 - 2023
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Paris , France 24 - 12 - 2023 28 - 12 - 2023
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Istanbul , Turkey 7 - 1 - 2024 11 - 1 - 2024
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Dubai , UAE 7 - 1 - 2024 11 - 1 - 2024
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Paris , France 7 - 1 - 2024 11 - 1 - 2024
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Kuala Lumpur , Malaysia 7 - 1 - 2024 11 - 1 - 2024
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London , UK 14 - 1 - 2024 18 - 1 - 2024
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Dubai , UAE 21 - 1 - 2024 25 - 1 - 2024
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Paris , France 21 - 1 - 2024 25 - 1 - 2024
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Kuala Lumpur , Malaysia 28 - 1 - 2024 1 - 2 - 2024
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Kuala Lumpur , Malaysia 4 - 2 - 2024 8 - 2 - 2024
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Dubai , UAE 4 - 2 - 2024 8 - 2 - 2024
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Paris , France 4 - 2 - 2024 8 - 2 - 2024
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Istanbul , Turkey 11 - 2 - 2024 15 - 2 - 2024
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Dubai , UAE 18 - 2 - 2024 22 - 2 - 2024
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Paris , France 18 - 2 - 2024 22 - 2 - 2024
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London , UK 25 - 2 - 2024 29 - 2 - 2024
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London , UK 3 - 3 - 2024 7 - 3 - 2024
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Dubai , UAE 10 - 3 - 2024 14 - 3 - 2024
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Paris , France 10 - 3 - 2024 14 - 3 - 2024
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Kuala Lumpur , Malaysia 17 - 3 - 2024 21 - 3 - 2024
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Istanbul , Turkey 24 - 3 - 2024 28 - 3 - 2024
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Dubai , UAE 24 - 3 - 2024 28 - 3 - 2024
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Paris , France 24 - 3 - 2024 28 - 3 - 2024
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Kuala Lumpur , Malaysia 24 - 3 - 2024 28 - 3 - 2024
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Dubai , UAE 7 - 4 - 2024 11 - 4 - 2024
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Paris , France 7 - 4 - 2024 11 - 4 - 2024
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Istanbul , Turkey 14 - 4 - 2024 18 - 4 - 2024
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Kuala Lumpur , Malaysia 21 - 4 - 2024 25 - 4 - 2024
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Dubai , UAE 21 - 4 - 2024 25 - 4 - 2024
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Paris , France 21 - 4 - 2024 25 - 4 - 2024
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London , UK 28 - 4 - 2024 2 - 5 - 2024
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Course Description

Introduction

Who should attend:

Managers, supervisors and officers experienced in public relations.  Other key personnel whose work involves contact and interaction with the internal/external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this program. 

Objectives

  • Describe the functions of Public Relations (PR) in a changing environment.
  • Practice the key communication skills and techniques essential for performing their PR  duties.
  • Recognize how to communicate effectively with the internal and external publics of the organization.
  • Identify the role of a PR professional in supporting the image and reputation of the organization.
  • Plan and execute a press conference.

Content

PR in a Changing Environment

  • The Origin and Development of PR
  • Definitions, Scope and Objectives
  • New Roles and Perspectives 
  • The Role of PR in Building and Supporting the Image of the Organization

The Functions of PR

  • Planning and Organizing the Activities of PR  
  • Ingredients of Successful PR Planning
  • Main Qualities of PR Professionals
  • PR Position in the Organization

PR and Communication

  • Communicating with the Internal and External Public 
  • Overcoming Barriers in Communication
  • Non Verbal Communication
  • The Communication Abilities for PR Professionals

The Role of PR Professionals in Dealing with the Internal and External Public

  • Understanding Difficult Personalities
  • Dealing with Difficult Personalities

Verbal Communication Skills

  • Kinds of Verbal Communication 
  • How to Prepare for a Presentation/Speech 
  • Rehearsing Your Presentation/Speech 
  • Verbal and Non Verbal Skills while Presenting

Written Communication Skills

  • Types of Written Communication
  • Effective Writing Skills: Memos, Letters and Emails
  • Writing and Producing Newsletters
  • Designing and Producing Brochures
  • Preparing Articles for Magazines

Press Conferences

  • Why Conduct a Press Conference
  • How to Conduct a Press Conference
  • How to Prepare a Press Release
  • Dealing with Questions During a Press Conference
  • Preparing and Circulating the Press Clippings