/  Certified Public Relations Professional Training

Certified Public Relations Professional Training

BMC Training provides a training course in Certified Public Relations Professional in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Kuala Lumpur
    27 - 9 - 2020
    1 - 10 - 2020
  • Rome
    27 - 9 - 2020
    1 - 10 - 2020
  • Barcelona
    27 - 9 - 2020
    1 - 10 - 2020
  • Zurich
    27 - 9 - 2020
    1 - 10 - 2020
  • London
    18 - 10 - 2020
    22 - 10 - 2020
  • Madrid
    18 - 10 - 2020
    22 - 10 - 2020
  • Munich
    18 - 10 - 2020
    22 - 10 - 2020
  • Berlin
    18 - 10 - 2020
    22 - 10 - 2020
  • New York
    18 - 10 - 2020
    22 - 10 - 2020
  • Dubai
    25 - 10 - 2020
    29 - 10 - 2020
  • Paris
    25 - 10 - 2020
    29 - 10 - 2020
  • Hong Kong
    25 - 10 - 2020
    29 - 10 - 2020
  • Istanbul
    4 - 10 - 2020
    8 - 10 - 2020
  • Bali
    4 - 10 - 2020
    8 - 10 - 2020
  • Singapore
    4 - 10 - 2020
    8 - 10 - 2020
  • Washington
    4 - 10 - 2020
    8 - 10 - 2020
  • Kuala Lumpur
    11 - 10 - 2020
    15 - 10 - 2020
  • Rome
    11 - 10 - 2020
    15 - 10 - 2020
  • Barcelona
    11 - 10 - 2020
    15 - 10 - 2020
  • Zurich
    11 - 10 - 2020
    15 - 10 - 2020
  • Kuala Lumpur
    15 - 11 - 2020
    19 - 11 - 2020
  • Rome
    15 - 11 - 2020
    19 - 11 - 2020
  • Barcelona
    15 - 11 - 2020
    19 - 11 - 2020
  • Zurich
    15 - 11 - 2020
    19 - 11 - 2020
  • Dubai
    22 - 11 - 2020
    26 - 11 - 2020
  • Paris
    22 - 11 - 2020
    26 - 11 - 2020
  • Hong Kong
    22 - 11 - 2020
    26 - 11 - 2020
  • London
    1 - 11 - 2020
    5 - 11 - 2020
  • Madrid
    1 - 11 - 2020
    5 - 11 - 2020
  • Munich
    1 - 11 - 2020
    5 - 11 - 2020
  • Berlin
    1 - 11 - 2020
    5 - 11 - 2020
  • New York
    1 - 11 - 2020
    5 - 11 - 2020
  • Istanbul
    8 - 11 - 2020
    12 - 11 - 2020
  • Bali
    8 - 11 - 2020
    12 - 11 - 2020
  • Singapore
    8 - 11 - 2020
    12 - 11 - 2020
  • Washington
    8 - 11 - 2020
    12 - 11 - 2020
  • Dubai
    8 - 11 - 2020
    12 - 11 - 2020
  • Paris
    8 - 11 - 2020
    12 - 11 - 2020
  • Hong Kong
    8 - 11 - 2020
    12 - 11 - 2020
  • London
    20 - 12 - 2020
    24 - 12 - 2020
  • Madrid
    20 - 12 - 2020
    24 - 12 - 2020
  • Munich
    20 - 12 - 2020
    24 - 12 - 2020
  • Berlin
    20 - 12 - 2020
    24 - 12 - 2020
  • New York
    20 - 12 - 2020
    24 - 12 - 2020
  • Dubai
    27 - 12 - 2020
    31 - 12 - 2020
  • Paris
    27 - 12 - 2020
    31 - 12 - 2020
  • Hong Kong
    27 - 12 - 2020
    31 - 12 - 2020
  • Istanbul
    13 - 12 - 2020
    17 - 12 - 2020
  • Bali
    13 - 12 - 2020
    17 - 12 - 2020
  • Singapore
    13 - 12 - 2020
    17 - 12 - 2020
  • Washington
    13 - 12 - 2020
    17 - 12 - 2020
  • Kuala Lumpur
    6 - 12 - 2020
    10 - 12 - 2020
  • Rome
    6 - 12 - 2020
    10 - 12 - 2020
  • Barcelona
    6 - 12 - 2020
    10 - 12 - 2020
  • Zurich
    6 - 12 - 2020
    10 - 12 - 2020

Introduction

Who should attend:

Managers, supervisors and officers experienced in public relations.  Other key personnel whose work involves contact and interaction with the internal/external public, particularly in the areas of personnel, marketing, sales, training and administration will also benefit from this program. 

Objectives

  • Describe the functions of Public Relations (PR) in a changing environment.
  • Practice the key communication skills and techniques essential for performing their PR  duties.
  • Recognize how to communicate effectively with the internal and external publics of the organization.
  • Identify the role of a PR professional in supporting the image and reputation of the organization.
  • Plan and execute a press conference.

Content

PR in a Changing Environment

  • The Origin and Development of PR
  • Definitions, Scope and Objectives
  • New Roles and Perspectives 
  • The Role of PR in Building and Supporting the Image of the Organization

The Functions of PR

  • Planning and Organizing the Activities of PR  
  • Ingredients of Successful PR Planning
  • Main Qualities of PR Professionals
  • PR Position in the Organization

PR and Communication

  • Communicating with the Internal and External Public 
  • Overcoming Barriers in Communication
  • Non Verbal Communication
  • The Communication Abilities for PR Professionals

The Role of PR Professionals in Dealing with the Internal and External Public

  • Understanding Difficult Personalities
  • Dealing with Difficult Personalities

Verbal Communication Skills

  • Kinds of Verbal Communication 
  • How to Prepare for a Presentation/Speech 
  • Rehearsing Your Presentation/Speech 
  • Verbal and Non Verbal Skills while Presenting

Written Communication Skills

  • Types of Written Communication
  • Effective Writing Skills: Memos, Letters and Emails
  • Writing and Producing Newsletters
  • Designing and Producing Brochures
  • Preparing Articles for Magazines

Press Conferences

  • Why Conduct a Press Conference
  • How to Conduct a Press Conference
  • How to Prepare a Press Release
  • Dealing with Questions During a Press Conference
  • Preparing and Circulating the Press Clippings

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