/  Public Relations Campaigns - From Planning to Execution Training

Public Relations Campaigns - From Planning to Execution Training

BMC Training provides a training course in Public Relations Campaigns - From Planning to Execution in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Istanbul
    27 - 1 - 2019
    31 - 1 - 2019
  • Bali
    27 - 1 - 2019
    31 - 1 - 2019
  • Singapore
    27 - 1 - 2019
    31 - 1 - 2019
  • London
    20 - 1 - 2019
    24 - 1 - 2019
  • Madrid
    20 - 1 - 2019
    24 - 1 - 2019
  • Munich
    20 - 1 - 2019
    24 - 1 - 2019
  • Berlin
    20 - 1 - 2019
    24 - 1 - 2019
  • Kuala Lumpur
    13 - 1 - 2019
    17 - 1 - 2019
  • Rome
    13 - 1 - 2019
    17 - 1 - 2019
  • Rome
    13 - 1 - 2019
    17 - 1 - 2019
  • Barcelona
    13 - 1 - 2019
    17 - 1 - 2019
  • Zurich
    13 - 1 - 2019
    17 - 1 - 2019
  • Kuala Lumpur
    6 - 1 - 2019
    10 - 1 - 2019
  • Rome
    6 - 1 - 2019
    10 - 1 - 2019
  • Rome
    6 - 1 - 2019
    10 - 1 - 2019
  • Barcelona
    6 - 1 - 2019
    10 - 1 - 2019
  • Zurich
    6 - 1 - 2019
    10 - 1 - 2019
  • London
    24 - 2 - 2019
    28 - 2 - 2019
  • Madrid
    24 - 2 - 2019
    28 - 2 - 2019
  • Munich
    24 - 2 - 2019
    28 - 2 - 2019
  • Berlin
    24 - 2 - 2019
    28 - 2 - 2019
  • Dubai
    17 - 2 - 2019
    21 - 2 - 2019
  • Paris
    17 - 2 - 2019
    21 - 2 - 2019
  • Hong Kong
    17 - 2 - 2019
    21 - 2 - 2019
  • Istanbul
    10 - 2 - 2019
    14 - 2 - 2019
  • Bali
    10 - 2 - 2019
    14 - 2 - 2019
  • Singapore
    10 - 2 - 2019
    14 - 2 - 2019
  • Kuala Lumpur
    3 - 2 - 2019
    7 - 2 - 2019
  • Rome
    3 - 2 - 2019
    7 - 2 - 2019
  • Rome
    3 - 2 - 2019
    7 - 2 - 2019
  • Barcelona
    3 - 2 - 2019
    7 - 2 - 2019
  • Zurich
    3 - 2 - 2019
    7 - 2 - 2019
  • Istanbul
    17 - 3 - 2019
    21 - 3 - 2019
  • Bali
    17 - 3 - 2019
    21 - 3 - 2019
  • Singapore
    17 - 3 - 2019
    21 - 3 - 2019
  • London
    10 - 3 - 2019
    14 - 3 - 2019
  • Madrid
    10 - 3 - 2019
    14 - 3 - 2019
  • Munich
    10 - 3 - 2019
    14 - 3 - 2019
  • Berlin
    10 - 3 - 2019
    14 - 3 - 2019
  • Kuala Lumpur
    3 - 3 - 2019
    7 - 3 - 2019
  • Rome
    3 - 3 - 2019
    7 - 3 - 2019
  • Rome
    3 - 3 - 2019
    7 - 3 - 2019
  • Barcelona
    3 - 3 - 2019
    7 - 3 - 2019
  • Zurich
    3 - 3 - 2019
    7 - 3 - 2019
  • Kuala Lumpur
    24 - 3 - 2019
    28 - 3 - 2019
  • Rome
    24 - 3 - 2019
    28 - 3 - 2019
  • Rome
    24 - 3 - 2019
    28 - 3 - 2019
  • Barcelona
    24 - 3 - 2019
    28 - 3 - 2019
  • Zurich
    24 - 3 - 2019
    28 - 3 - 2019
  • London
    28 - 4 - 2019
    2 - 5 - 2019
  • Madrid
    28 - 4 - 2019
    2 - 5 - 2019
  • Munich
    28 - 4 - 2019
    2 - 5 - 2019
  • Berlin
    28 - 4 - 2019
    2 - 5 - 2019
  • Dubai
    7 - 4 - 2019
    11 - 4 - 2019
  • Paris
    7 - 4 - 2019
    11 - 4 - 2019
  • Hong Kong
    7 - 4 - 2019
    11 - 4 - 2019
  • Istanbul
    14 - 4 - 2019
    18 - 4 - 2019
  • Bali
    14 - 4 - 2019
    18 - 4 - 2019
  • Singapore
    14 - 4 - 2019
    18 - 4 - 2019
  • Kuala Lumpur
    21 - 4 - 2019
    25 - 4 - 2019
  • Rome
    21 - 4 - 2019
    25 - 4 - 2019
  • Rome
    21 - 4 - 2019
    25 - 4 - 2019
  • Barcelona
    21 - 4 - 2019
    25 - 4 - 2019
  • Zurich
    21 - 4 - 2019
    25 - 4 - 2019
  • Istanbul
    12 - 5 - 2019
    16 - 5 - 2019
  • Bali
    12 - 5 - 2019
    16 - 5 - 2019
  • Singapore
    12 - 5 - 2019
    16 - 5 - 2019
  • London
    5 - 5 - 2019
    9 - 5 - 2019
  • Madrid
    5 - 5 - 2019
    9 - 5 - 2019
  • Munich
    5 - 5 - 2019
    9 - 5 - 2019
  • Berlin
    5 - 5 - 2019
    9 - 5 - 2019
  • Kuala Lumpur
    19 - 5 - 2019
    23 - 5 - 2019
  • Rome
    19 - 5 - 2019
    23 - 5 - 2019
  • Rome
    19 - 5 - 2019
    23 - 5 - 2019
  • Barcelona
    19 - 5 - 2019
    23 - 5 - 2019
  • Zurich
    19 - 5 - 2019
    23 - 5 - 2019
  • Kuala Lumpur
    26 - 5 - 2019
    30 - 5 - 2019
  • Rome
    26 - 5 - 2019
    30 - 5 - 2019
  • Rome
    26 - 5 - 2019
    30 - 5 - 2019
  • Barcelona
    26 - 5 - 2019
    30 - 5 - 2019
  • Zurich
    26 - 5 - 2019
    30 - 5 - 2019
  • London
    9 - 6 - 2019
    13 - 6 - 2019
  • Madrid
    9 - 6 - 2019
    13 - 6 - 2019
  • Munich
    9 - 6 - 2019
    13 - 6 - 2019
  • Berlin
    9 - 6 - 2019
    13 - 6 - 2019
  • Dubai
    16 - 6 - 2019
    20 - 6 - 2019
  • Paris
    16 - 6 - 2019
    20 - 6 - 2019
  • Hong Kong
    16 - 6 - 2019
    20 - 6 - 2019
  • Istanbul
    23 - 6 - 2019
    27 - 6 - 2019
  • Bali
    23 - 6 - 2019
    27 - 6 - 2019
  • Singapore
    23 - 6 - 2019
    27 - 6 - 2019
  • Kuala Lumpur
    2 - 6 - 2019
    6 - 6 - 2019
  • Rome
    2 - 6 - 2019
    6 - 6 - 2019
  • Rome
    2 - 6 - 2019
    6 - 6 - 2019
  • Barcelona
    2 - 6 - 2019
    6 - 6 - 2019
  • Zurich
    2 - 6 - 2019
    6 - 6 - 2019
  • Istanbul
    7 - 7 - 2019
    11 - 7 - 2019
  • Bali
    7 - 7 - 2019
    11 - 7 - 2019
  • Singapore
    7 - 7 - 2019
    11 - 7 - 2019
  • London
    14 - 7 - 2019
    18 - 7 - 2019
  • Madrid
    14 - 7 - 2019
    18 - 7 - 2019
  • Munich
    14 - 7 - 2019
    18 - 7 - 2019
  • Berlin
    14 - 7 - 2019
    18 - 7 - 2019
  • Kuala Lumpur
    21 - 7 - 2019
    25 - 7 - 2019
  • Rome
    21 - 7 - 2019
    25 - 7 - 2019
  • Rome
    21 - 7 - 2019
    25 - 7 - 2019
  • Barcelona
    21 - 7 - 2019
    25 - 7 - 2019
  • Zurich
    21 - 7 - 2019
    25 - 7 - 2019
  • Kuala Lumpur
    28 - 7 - 2019
    1 - 8 - 2019
  • Rome
    28 - 7 - 2019
    1 - 8 - 2019
  • Rome
    28 - 7 - 2019
    1 - 8 - 2019
  • Barcelona
    28 - 7 - 2019
    1 - 8 - 2019
  • Zurich
    28 - 7 - 2019
    1 - 8 - 2019
  • London
    4 - 8 - 2019
    8 - 8 - 2019
  • Madrid
    4 - 8 - 2019
    8 - 8 - 2019
  • Munich
    4 - 8 - 2019
    8 - 8 - 2019
  • Berlin
    4 - 8 - 2019
    8 - 8 - 2019
  • Dubai
    11 - 8 - 2019
    15 - 8 - 2019
  • Paris
    11 - 8 - 2019
    15 - 8 - 2019
  • Hong Kong
    11 - 8 - 2019
    15 - 8 - 2019
  • Istanbul
    18 - 8 - 2019
    22 - 8 - 2019
  • Bali
    18 - 8 - 2019
    22 - 8 - 2019
  • Singapore
    18 - 8 - 2019
    22 - 8 - 2019
  • Kuala Lumpur
    25 - 8 - 2019
    29 - 8 - 2019
  • Rome
    25 - 8 - 2019
    29 - 8 - 2019
  • Rome
    25 - 8 - 2019
    29 - 8 - 2019
  • Barcelona
    25 - 8 - 2019
    29 - 8 - 2019
  • Zurich
    25 - 8 - 2019
    29 - 8 - 2019
  • Istanbul
    22 - 9 - 2019
    26 - 9 - 2019
  • Bali
    22 - 9 - 2019
    26 - 9 - 2019
  • Singapore
    22 - 9 - 2019
    26 - 9 - 2019
  • London
    1 - 9 - 2019
    5 - 9 - 2019
  • Madrid
    1 - 9 - 2019
    5 - 9 - 2019
  • Munich
    1 - 9 - 2019
    5 - 9 - 2019
  • Berlin
    1 - 9 - 2019
    5 - 9 - 2019
  • Kuala Lumpur
    8 - 9 - 2019
    12 - 9 - 2019
  • Rome
    8 - 9 - 2019
    12 - 9 - 2019
  • Rome
    8 - 9 - 2019
    12 - 9 - 2019
  • Barcelona
    8 - 9 - 2019
    12 - 9 - 2019
  • Zurich
    8 - 9 - 2019
    12 - 9 - 2019
  • Kuala Lumpur
    15 - 9 - 2019
    19 - 9 - 2019
  • Rome
    15 - 9 - 2019
    19 - 9 - 2019
  • Rome
    15 - 9 - 2019
    19 - 9 - 2019
  • Barcelona
    15 - 9 - 2019
    19 - 9 - 2019
  • Zurich
    15 - 9 - 2019
    19 - 9 - 2019
  • London
    20 - 10 - 2019
    24 - 10 - 2019
  • Madrid
    20 - 10 - 2019
    24 - 10 - 2019
  • Munich
    20 - 10 - 2019
    24 - 10 - 2019
  • Berlin
    20 - 10 - 2019
    24 - 10 - 2019
  • Dubai
    27 - 10 - 2019
    31 - 10 - 2019
  • Paris
    27 - 10 - 2019
    31 - 10 - 2019
  • Hong Kong
    27 - 10 - 2019
    31 - 10 - 2019
  • Istanbul
    6 - 10 - 2019
    10 - 10 - 2019
  • Bali
    6 - 10 - 2019
    10 - 10 - 2019
  • Singapore
    6 - 10 - 2019
    10 - 10 - 2019
  • Kuala Lumpur
    13 - 10 - 2019
    17 - 10 - 2019
  • Rome
    13 - 10 - 2019
    17 - 10 - 2019
  • Rome
    13 - 10 - 2019
    17 - 10 - 2019
  • Barcelona
    13 - 10 - 2019
    17 - 10 - 2019
  • Zurich
    13 - 10 - 2019
    17 - 10 - 2019
  • Istanbul
    17 - 11 - 2019
    21 - 11 - 2019
  • Bali
    17 - 11 - 2019
    21 - 11 - 2019
  • Singapore
    17 - 11 - 2019
    21 - 11 - 2019
  • London
    24 - 11 - 2019
    28 - 11 - 2019
  • Madrid
    24 - 11 - 2019
    28 - 11 - 2019
  • Munich
    24 - 11 - 2019
    28 - 11 - 2019
  • Berlin
    24 - 11 - 2019
    28 - 11 - 2019
  • Kuala Lumpur
    3 - 11 - 2019
    7 - 11 - 2019
  • Rome
    3 - 11 - 2019
    7 - 11 - 2019
  • Rome
    3 - 11 - 2019
    7 - 11 - 2019
  • Barcelona
    3 - 11 - 2019
    7 - 11 - 2019
  • Zurich
    3 - 11 - 2019
    7 - 11 - 2019
  • Kuala Lumpur
    10 - 11 - 2019
    14 - 11 - 2019
  • Rome
    10 - 11 - 2019
    14 - 11 - 2019
  • Rome
    10 - 11 - 2019
    14 - 11 - 2019
  • Barcelona
    10 - 11 - 2019
    14 - 11 - 2019
  • Zurich
    10 - 11 - 2019
    14 - 11 - 2019
  • London
    15 - 12 - 2019
    19 - 12 - 2019
  • Madrid
    15 - 12 - 2019
    19 - 12 - 2019
  • Munich
    15 - 12 - 2019
    19 - 12 - 2019
  • Berlin
    15 - 12 - 2019
    19 - 12 - 2019
  • Dubai
    22 - 12 - 2019
    26 - 12 - 2019
  • Paris
    22 - 12 - 2019
    26 - 12 - 2019
  • Hong Kong
    22 - 12 - 2019
    26 - 12 - 2019
  • Istanbul
    1 - 12 - 2019
    5 - 12 - 2019
  • Bali
    1 - 12 - 2019
    5 - 12 - 2019
  • Singapore
    1 - 12 - 2019
    5 - 12 - 2019
  • Kuala Lumpur
    8 - 12 - 2019
    12 - 12 - 2019
  • Rome
    8 - 12 - 2019
    12 - 12 - 2019
  • Rome
    8 - 12 - 2019
    12 - 12 - 2019
  • Barcelona
    8 - 12 - 2019
    12 - 12 - 2019
  • Zurich
    8 - 12 - 2019
    12 - 12 - 2019

Introduction

This program is designed for:

PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.

Objectives

  • Explain the importance of organizational image.
  • Create and implement a PR plan.
  • Manage a crisis using PR means.
  • List contributions of PR campaigns to strategic management.
  • Measure PR effectiveness.

Content

PR Recap

  • What is PR
  • Public RR
  • The Many Components of PR
  • Key Difference between PR and Advertising

Creating and Implementing a Public Relations Plan

  • Situation Analysis (S.W.O.T.)
  • Target Audience(s)
  • Goals (What Do We Hope to Accomplish?)
  • Objectives (What Needs to be Done?)
  • Key Messages
  • Strategy
  • Tactics
  • Timeline

Contributions of PR Campaigns to Strategic Management

  • Environmental Scanning
  • Issues Management
  • Crisis Management
  • Relationship Management
  • Reputation Management

Crisis Management Using PR Means

  • Defining and Identifying a Crisis
  • Remembering the Rules in a Crisis
  • Phases of a Crisis
  • The Disclosure Principle
  • The Symmetrical Communication Principle
  • The Relationship Principle
  • The Accountability Principle

Importance of Organizational Image

  • Public Opinion
  • Image and Reputation Management
  • From Identity to Reputation
  • Relationship Management

Measuring PR Effectiveness

  • Output
  • Outcome
  • Matching Objectives and Results
  • Management By Objectives (MBO)
  • Public Opinions and Surveys
  • Audits

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