/  Public Relations Campaigns - From Planning to Execution Training

Public Relations Campaigns - From Planning to Execution Training

BMC Training provides a training course in Public Relations Campaigns - From Planning to Execution in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • London
    7 - 10 - 2018
    11 - 10 - 2018
  • Dubai
    21 - 10 - 2018
    25 - 10 - 2018
  • Paris
    7 - 10 - 2018
    11 - 10 - 2018
  • Kuala Lumpur
    18 - 11 - 2018
    22 - 11 - 2018
  • Istanbul
    11 - 11 - 2018
    15 - 11 - 2018
  • Muscat
    18 - 11 - 2018
    22 - 11 - 2018
  • Paris
    25 - 11 - 2018
    29 - 11 - 2018
  • London
    2 - 12 - 2018
    6 - 12 - 2018
  • Dubai
    9 - 12 - 2018
    13 - 12 - 2018
  • Paris
    2 - 12 - 2018
    6 - 12 - 2018
  • Kuala Lumpur
    27 - 1 - 2019
    31 - 1 - 2019
  • Istanbul
    20 - 1 - 2019
    24 - 1 - 2019
  • Muscat
    27 - 1 - 2019
    31 - 1 - 2019
  • London
    10 - 2 - 2019
    14 - 2 - 2019
  • Dubai
    17 - 2 - 2019
    21 - 2 - 2019
  • Paris
    10 - 2 - 2019
    14 - 2 - 2019
  • Kuala Lumpur
    24 - 3 - 2019
    28 - 3 - 2019
  • Istanbul
    10 - 3 - 2019
    14 - 3 - 2019
  • Muscat
    24 - 3 - 2019
    28 - 3 - 2019
  • London
    14 - 4 - 2019
    18 - 4 - 2019
  • Dubai
    14 - 4 - 2019
    18 - 4 - 2019
  • Paris
    14 - 4 - 2019
    18 - 4 - 2019
  • Kuala Lumpur
    12 - 5 - 2019
    16 - 5 - 2019
  • Istanbul
    19 - 5 - 2019
    23 - 5 - 2019
  • Muscat
    12 - 5 - 2019
    16 - 5 - 2019
  • London
    23 - 6 - 2019
    27 - 6 - 2019
  • Dubai
    2 - 6 - 2019
    6 - 6 - 2019
  • Paris
    23 - 6 - 2019
    27 - 6 - 2019
  • Kuala Lumpur
    7 - 7 - 2019
    11 - 7 - 2019
  • Istanbul
    28 - 7 - 2019
    1 - 8 - 2019
  • Muscat
    7 - 7 - 2019
    11 - 7 - 2019
  • London
    18 - 8 - 2019
    22 - 8 - 2019
  • Dubai
    11 - 8 - 2019
    15 - 8 - 2019
  • Paris
    18 - 8 - 2019
    22 - 8 - 2019
  • Kuala Lumpur
    15 - 9 - 2019
    19 - 9 - 2019
  • Istanbul
    15 - 9 - 2019
    19 - 9 - 2019
  • Muscat
    15 - 9 - 2019
    19 - 9 - 2019

Introduction

This program is designed for:

PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.

Objectives

  • Explain the importance of organizational image.
  • Create and implement a PR plan.
  • Manage a crisis using PR means.
  • List contributions of PR campaigns to strategic management.
  • Measure PR effectiveness.

Content

PR Recap

  • What is PR
  • Public RR
  • The Many Components of PR
  • Key Difference between PR and Advertising

Creating and Implementing a Public Relations Plan

  • Situation Analysis (S.W.O.T.)
  • Target Audience(s)
  • Goals (What Do We Hope to Accomplish?)
  • Objectives (What Needs to be Done?)
  • Key Messages
  • Strategy
  • Tactics
  • Timeline

Contributions of PR Campaigns to Strategic Management

  • Environmental Scanning
  • Issues Management
  • Crisis Management
  • Relationship Management
  • Reputation Management

Crisis Management Using PR Means

  • Defining and Identifying a Crisis
  • Remembering the Rules in a Crisis
  • Phases of a Crisis
  • The Disclosure Principle
  • The Symmetrical Communication Principle
  • The Relationship Principle
  • The Accountability Principle

Importance of Organizational Image

  • Public Opinion
  • Image and Reputation Management
  • From Identity to Reputation
  • Relationship Management

Measuring PR Effectiveness

  • Output
  • Outcome
  • Matching Objectives and Results
  • Management By Objectives (MBO)
  • Public Opinions and Surveys
  • Audits

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