/  Public Relations Campaigns - From Planning to Execution Training

Public Relations Campaigns - From Planning to Execution Training

BMC Training provides a training course in Public Relations Campaigns - From Planning to Execution in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Dubai
    27 - 10 - 2019
    31 - 10 - 2019
  • Paris
    27 - 10 - 2019
    31 - 10 - 2019
  • Hong Kong
    27 - 10 - 2019
    31 - 10 - 2019
  • Istanbul
    17 - 11 - 2019
    21 - 11 - 2019
  • Bali
    17 - 11 - 2019
    21 - 11 - 2019
  • Singapore
    17 - 11 - 2019
    21 - 11 - 2019
  • Washington
    17 - 11 - 2019
    21 - 11 - 2019
  • Dubai
    24 - 11 - 2019
    28 - 11 - 2019
  • Paris
    24 - 11 - 2019
    28 - 11 - 2019
  • Hong Kong
    24 - 11 - 2019
    28 - 11 - 2019
  • Dubai
    3 - 11 - 2019
    7 - 11 - 2019
  • Paris
    3 - 11 - 2019
    7 - 11 - 2019
  • Hong Kong
    3 - 11 - 2019
    7 - 11 - 2019
  • Kuala Lumpur
    10 - 11 - 2019
    14 - 11 - 2019
  • Rome
    10 - 11 - 2019
    14 - 11 - 2019
  • Rome
    10 - 11 - 2019
    14 - 11 - 2019
  • Barcelona
    10 - 11 - 2019
    14 - 11 - 2019
  • Zurich
    10 - 11 - 2019
    14 - 11 - 2019
  • London
    24 - 11 - 2019
    28 - 11 - 2019
  • Madrid
    24 - 11 - 2019
    28 - 11 - 2019
  • Munich
    24 - 11 - 2019
    28 - 11 - 2019
  • Berlin
    24 - 11 - 2019
    28 - 11 - 2019
  • New York
    24 - 11 - 2019
    28 - 11 - 2019
  • London
    15 - 12 - 2019
    19 - 12 - 2019
  • Madrid
    15 - 12 - 2019
    19 - 12 - 2019
  • Munich
    15 - 12 - 2019
    19 - 12 - 2019
  • Berlin
    15 - 12 - 2019
    19 - 12 - 2019
  • New York
    15 - 12 - 2019
    19 - 12 - 2019
  • Dubai
    22 - 12 - 2019
    26 - 12 - 2019
  • Paris
    22 - 12 - 2019
    26 - 12 - 2019
  • Hong Kong
    22 - 12 - 2019
    26 - 12 - 2019
  • Istanbul
    8 - 12 - 2019
    12 - 12 - 2019
  • Bali
    8 - 12 - 2019
    12 - 12 - 2019
  • Singapore
    8 - 12 - 2019
    12 - 12 - 2019
  • Washington
    8 - 12 - 2019
    12 - 12 - 2019
  • Kuala Lumpur
    1 - 12 - 2019
    5 - 12 - 2019
  • Rome
    1 - 12 - 2019
    5 - 12 - 2019
  • Rome
    1 - 12 - 2019
    5 - 12 - 2019
  • Barcelona
    1 - 12 - 2019
    5 - 12 - 2019
  • Zurich
    1 - 12 - 2019
    5 - 12 - 2019
  • Istanbul
    26 - 1 - 2020
    30 - 1 - 2020
  • Bali
    26 - 1 - 2020
    30 - 1 - 2020
  • Singapore
    26 - 1 - 2020
    30 - 1 - 2020
  • Washington
    26 - 1 - 2020
    30 - 1 - 2020
  • Dubai
    19 - 1 - 2020
    23 - 1 - 2020
  • Paris
    19 - 1 - 2020
    23 - 1 - 2020
  • Hong Kong
    19 - 1 - 2020
    23 - 1 - 2020
  • Dubai
    12 - 1 - 2020
    16 - 1 - 2020
  • Paris
    12 - 1 - 2020
    16 - 1 - 2020
  • Hong Kong
    12 - 1 - 2020
    16 - 1 - 2020
  • Kuala Lumpur
    5 - 1 - 2020
    9 - 1 - 2020
  • Rome
    5 - 1 - 2020
    9 - 1 - 2020
  • Rome
    5 - 1 - 2020
    9 - 1 - 2020
  • Barcelona
    5 - 1 - 2020
    9 - 1 - 2020
  • Zurich
    5 - 1 - 2020
    9 - 1 - 2020
  • London
    19 - 1 - 2020
    23 - 1 - 2020
  • Madrid
    19 - 1 - 2020
    23 - 1 - 2020
  • Munich
    19 - 1 - 2020
    23 - 1 - 2020
  • Berlin
    19 - 1 - 2020
    23 - 1 - 2020
  • New York
    19 - 1 - 2020
    23 - 1 - 2020
  • London
    23 - 2 - 2020
    27 - 2 - 2020
  • Madrid
    23 - 2 - 2020
    27 - 2 - 2020
  • Munich
    23 - 2 - 2020
    27 - 2 - 2020
  • Berlin
    23 - 2 - 2020
    27 - 2 - 2020
  • New York
    23 - 2 - 2020
    27 - 2 - 2020
  • Dubai
    16 - 2 - 2020
    20 - 2 - 2020
  • Paris
    16 - 2 - 2020
    20 - 2 - 2020
  • Hong Kong
    16 - 2 - 2020
    20 - 2 - 2020
  • Istanbul
    9 - 2 - 2020
    13 - 2 - 2020
  • Bali
    9 - 2 - 2020
    13 - 2 - 2020
  • Singapore
    9 - 2 - 2020
    13 - 2 - 2020
  • Washington
    9 - 2 - 2020
    13 - 2 - 2020
  • Kuala Lumpur
    2 - 2 - 2020
    6 - 2 - 2020
  • Rome
    2 - 2 - 2020
    6 - 2 - 2020
  • Rome
    2 - 2 - 2020
    6 - 2 - 2020
  • Barcelona
    2 - 2 - 2020
    6 - 2 - 2020
  • Zurich
    2 - 2 - 2020
    6 - 2 - 2020
  • Istanbul
    15 - 3 - 2020
    19 - 3 - 2020
  • Bali
    15 - 3 - 2020
    19 - 3 - 2020
  • Singapore
    15 - 3 - 2020
    19 - 3 - 2020
  • Washington
    15 - 3 - 2020
    19 - 3 - 2020
  • Dubai
    8 - 3 - 2020
    12 - 3 - 2020
  • Paris
    8 - 3 - 2020
    12 - 3 - 2020
  • Hong Kong
    8 - 3 - 2020
    12 - 3 - 2020
  • Dubai
    1 - 3 - 2020
    5 - 3 - 2020
  • Paris
    1 - 3 - 2020
    5 - 3 - 2020
  • Hong Kong
    1 - 3 - 2020
    5 - 3 - 2020
  • Kuala Lumpur
    22 - 3 - 2020
    26 - 3 - 2020
  • Rome
    22 - 3 - 2020
    26 - 3 - 2020
  • Rome
    22 - 3 - 2020
    26 - 3 - 2020
  • Barcelona
    22 - 3 - 2020
    26 - 3 - 2020
  • Zurich
    22 - 3 - 2020
    26 - 3 - 2020
  • London
    8 - 3 - 2020
    12 - 3 - 2020
  • Madrid
    8 - 3 - 2020
    12 - 3 - 2020
  • Munich
    8 - 3 - 2020
    12 - 3 - 2020
  • Berlin
    8 - 3 - 2020
    12 - 3 - 2020
  • New York
    8 - 3 - 2020
    12 - 3 - 2020
  • London
    26 - 4 - 2020
    30 - 4 - 2020
  • Madrid
    26 - 4 - 2020
    30 - 4 - 2020
  • Munich
    26 - 4 - 2020
    30 - 4 - 2020
  • Berlin
    26 - 4 - 2020
    30 - 4 - 2020
  • New York
    26 - 4 - 2020
    30 - 4 - 2020
  • Dubai
    5 - 4 - 2020
    9 - 4 - 2020
  • Paris
    5 - 4 - 2020
    9 - 4 - 2020
  • Hong Kong
    5 - 4 - 2020
    9 - 4 - 2020
  • Istanbul
    12 - 4 - 2020
    16 - 4 - 2020
  • Bali
    12 - 4 - 2020
    16 - 4 - 2020
  • Singapore
    12 - 4 - 2020
    16 - 4 - 2020
  • Washington
    12 - 4 - 2020
    16 - 4 - 2020
  • Kuala Lumpur
    19 - 4 - 2020
    23 - 4 - 2020
  • Rome
    19 - 4 - 2020
    23 - 4 - 2020
  • Rome
    19 - 4 - 2020
    23 - 4 - 2020
  • Barcelona
    19 - 4 - 2020
    23 - 4 - 2020
  • Zurich
    19 - 4 - 2020
    23 - 4 - 2020
  • Istanbul
    10 - 5 - 2020
    14 - 5 - 2020
  • Bali
    10 - 5 - 2020
    14 - 5 - 2020
  • Singapore
    10 - 5 - 2020
    14 - 5 - 2020
  • Washington
    10 - 5 - 2020
    14 - 5 - 2020
  • Dubai
    3 - 5 - 2020
    7 - 5 - 2020
  • Paris
    3 - 5 - 2020
    7 - 5 - 2020
  • Hong Kong
    3 - 5 - 2020
    7 - 5 - 2020
  • Dubai
    17 - 5 - 2020
    21 - 5 - 2020
  • Paris
    17 - 5 - 2020
    21 - 5 - 2020
  • Hong Kong
    17 - 5 - 2020
    21 - 5 - 2020
  • Kuala Lumpur
    24 - 5 - 2020
    28 - 5 - 2020
  • Rome
    24 - 5 - 2020
    28 - 5 - 2020
  • Rome
    24 - 5 - 2020
    28 - 5 - 2020
  • Barcelona
    24 - 5 - 2020
    28 - 5 - 2020
  • Zurich
    24 - 5 - 2020
    28 - 5 - 2020
  • London
    3 - 5 - 2020
    7 - 5 - 2020
  • Madrid
    3 - 5 - 2020
    7 - 5 - 2020
  • Munich
    3 - 5 - 2020
    7 - 5 - 2020
  • Berlin
    3 - 5 - 2020
    7 - 5 - 2020
  • New York
    3 - 5 - 2020
    7 - 5 - 2020
  • London
    14 - 6 - 2020
    18 - 6 - 2020
  • Madrid
    14 - 6 - 2020
    18 - 6 - 2020
  • Munich
    14 - 6 - 2020
    18 - 6 - 2020
  • Berlin
    14 - 6 - 2020
    18 - 6 - 2020
  • New York
    14 - 6 - 2020
    18 - 6 - 2020
  • Dubai
    21 - 6 - 2020
    25 - 6 - 2020
  • Paris
    21 - 6 - 2020
    25 - 6 - 2020
  • Hong Kong
    21 - 6 - 2020
    25 - 6 - 2020
  • Istanbul
    28 - 6 - 2020
    2 - 7 - 2020
  • Bali
    28 - 6 - 2020
    2 - 7 - 2020
  • Singapore
    28 - 6 - 2020
    2 - 7 - 2020
  • Washington
    28 - 6 - 2020
    2 - 7 - 2020
  • Kuala Lumpur
    7 - 6 - 2020
    11 - 6 - 2020
  • Rome
    7 - 6 - 2020
    11 - 6 - 2020
  • Rome
    7 - 6 - 2020
    11 - 6 - 2020
  • Barcelona
    7 - 6 - 2020
    11 - 6 - 2020
  • Zurich
    7 - 6 - 2020
    11 - 6 - 2020
  • Istanbul
    5 - 7 - 2020
    9 - 7 - 2020
  • Bali
    5 - 7 - 2020
    9 - 7 - 2020
  • Singapore
    5 - 7 - 2020
    9 - 7 - 2020
  • Washington
    5 - 7 - 2020
    9 - 7 - 2020
  • Dubai
    12 - 7 - 2020
    16 - 7 - 2020
  • Paris
    12 - 7 - 2020
    16 - 7 - 2020
  • Hong Kong
    12 - 7 - 2020
    16 - 7 - 2020
  • Dubai
    19 - 7 - 2020
    23 - 7 - 2020
  • Paris
    19 - 7 - 2020
    23 - 7 - 2020
  • Hong Kong
    19 - 7 - 2020
    23 - 7 - 2020
  • Kuala Lumpur
    26 - 7 - 2020
    30 - 7 - 2020
  • Rome
    26 - 7 - 2020
    30 - 7 - 2020
  • Rome
    26 - 7 - 2020
    30 - 7 - 2020
  • Barcelona
    26 - 7 - 2020
    30 - 7 - 2020
  • Zurich
    26 - 7 - 2020
    30 - 7 - 2020
  • London
    12 - 7 - 2020
    16 - 7 - 2020
  • Madrid
    12 - 7 - 2020
    16 - 7 - 2020
  • Munich
    12 - 7 - 2020
    16 - 7 - 2020
  • Berlin
    12 - 7 - 2020
    16 - 7 - 2020
  • New York
    12 - 7 - 2020
    16 - 7 - 2020
  • London
    19 - 7 - 2020
    23 - 7 - 2020
  • Madrid
    19 - 7 - 2020
    23 - 7 - 2020
  • Munich
    19 - 7 - 2020
    23 - 7 - 2020
  • Berlin
    19 - 7 - 2020
    23 - 7 - 2020
  • New York
    19 - 7 - 2020
    23 - 7 - 2020
  • London
    2 - 8 - 2020
    6 - 8 - 2020
  • Madrid
    2 - 8 - 2020
    6 - 8 - 2020
  • Munich
    2 - 8 - 2020
    6 - 8 - 2020
  • Berlin
    2 - 8 - 2020
    6 - 8 - 2020
  • New York
    2 - 8 - 2020
    6 - 8 - 2020
  • Dubai
    9 - 8 - 2020
    13 - 8 - 2020
  • Paris
    9 - 8 - 2020
    13 - 8 - 2020
  • Hong Kong
    9 - 8 - 2020
    13 - 8 - 2020
  • Istanbul
    16 - 8 - 2020
    20 - 8 - 2020
  • Bali
    16 - 8 - 2020
    20 - 8 - 2020
  • Singapore
    16 - 8 - 2020
    20 - 8 - 2020
  • Washington
    16 - 8 - 2020
    20 - 8 - 2020
  • Kuala Lumpur
    23 - 8 - 2020
    27 - 8 - 2020
  • Rome
    23 - 8 - 2020
    27 - 8 - 2020
  • Rome
    23 - 8 - 2020
    27 - 8 - 2020
  • Barcelona
    23 - 8 - 2020
    27 - 8 - 2020
  • Zurich
    23 - 8 - 2020
    27 - 8 - 2020
  • Istanbul
    27 - 9 - 2020
    1 - 10 - 2020
  • Bali
    27 - 9 - 2020
    1 - 10 - 2020
  • Singapore
    27 - 9 - 2020
    1 - 10 - 2020
  • Washington
    27 - 9 - 2020
    1 - 10 - 2020
  • Dubai
    6 - 9 - 2020
    10 - 9 - 2020
  • Paris
    6 - 9 - 2020
    10 - 9 - 2020
  • Hong Kong
    6 - 9 - 2020
    10 - 9 - 2020
  • Dubai
    13 - 9 - 2020
    17 - 9 - 2020
  • Paris
    13 - 9 - 2020
    17 - 9 - 2020
  • Hong Kong
    13 - 9 - 2020
    17 - 9 - 2020
  • Kuala Lumpur
    20 - 9 - 2020
    24 - 9 - 2020
  • Rome
    20 - 9 - 2020
    24 - 9 - 2020
  • Rome
    20 - 9 - 2020
    24 - 9 - 2020
  • Barcelona
    20 - 9 - 2020
    24 - 9 - 2020
  • Zurich
    20 - 9 - 2020
    24 - 9 - 2020
  • London
    6 - 9 - 2020
    10 - 9 - 2020
  • Madrid
    6 - 9 - 2020
    10 - 9 - 2020
  • Munich
    6 - 9 - 2020
    10 - 9 - 2020
  • Berlin
    6 - 9 - 2020
    10 - 9 - 2020
  • New York
    6 - 9 - 2020
    10 - 9 - 2020
  • Istanbul
    4 - 10 - 2020
    8 - 10 - 2020
  • Bali
    4 - 10 - 2020
    8 - 10 - 2020
  • Singapore
    4 - 10 - 2020
    8 - 10 - 2020
  • Washington
    4 - 10 - 2020
    8 - 10 - 2020

Introduction

This program is designed for:

PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.

Objectives

  • Explain the importance of organizational image.
  • Create and implement a PR plan.
  • Manage a crisis using PR means.
  • List contributions of PR campaigns to strategic management.
  • Measure PR effectiveness.

Content

PR Recap

  • What is PR
  • Public RR
  • The Many Components of PR
  • Key Difference between PR and Advertising

Creating and Implementing a Public Relations Plan

  • Situation Analysis (S.W.O.T.)
  • Target Audience(s)
  • Goals (What Do We Hope to Accomplish?)
  • Objectives (What Needs to be Done?)
  • Key Messages
  • Strategy
  • Tactics
  • Timeline

Contributions of PR Campaigns to Strategic Management

  • Environmental Scanning
  • Issues Management
  • Crisis Management
  • Relationship Management
  • Reputation Management

Crisis Management Using PR Means

  • Defining and Identifying a Crisis
  • Remembering the Rules in a Crisis
  • Phases of a Crisis
  • The Disclosure Principle
  • The Symmetrical Communication Principle
  • The Relationship Principle
  • The Accountability Principle

Importance of Organizational Image

  • Public Opinion
  • Image and Reputation Management
  • From Identity to Reputation
  • Relationship Management

Measuring PR Effectiveness

  • Output
  • Outcome
  • Matching Objectives and Results
  • Management By Objectives (MBO)
  • Public Opinions and Surveys
  • Audits

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