Public Relations Campaigns - From Planning to Execution Course
Master the art of planning and executing public relations campaigns. Join this course to develop strategies for successful PR campaigns. BMC Training offers Public Relations Campaigns - From Planning to Execution Course in PR , Customer Services , Sales and Marketing Courses.
- English
- 218 Training Sessions
- Confirmed
- One Week
Detailed description for visually impaired users: The image presents a view of Public Relations Campaigns - From Planning to Execution Training Course
Venue | Start Date | End Date | Net Fees | Details & Registration |
---|---|---|---|---|
London , UK | 28 - Apr - 2024 | 2 - May - 2024 | 4950 GBP |
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Madrid , Spain | 28 - Apr - 2024 | 2 - May - 2024 | 6950 GBP |
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Munich , Germany | 28 - Apr - 2024 | 2 - May - 2024 | 7900 GBP |
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Berlin , Germany | 28 - Apr - 2024 | 2 - May - 2024 | 7900 GBP |
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Kuala Lumpur , Malaysia | 21 - Apr - 2024 | 25 - Apr - 2024 | 4750 GBP |
|
Rome , Italy | 21 - Apr - 2024 | 25 - Apr - 2024 | 7300 GBP |
|
Barcelona , Spain | 21 - Apr - 2024 | 25 - Apr - 2024 | 6950 GBP |
|
Zurich , Switzerland | 21 - Apr - 2024 | 25 - Apr - 2024 | 7950 GBP |
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New York , United States | 28 - Apr - 2024 | 2 - May - 2024 | 10900 GBP |
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Amsterdam , Netherlands | 28 - Apr - 2024 | 2 - May - 2024 | 8100 GBP |
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Istanbul , Turkey | 12 - May - 2024 | 16 - May - 2024 | 4700 GBP |
|
Bali , Indonesia | 12 - May - 2024 | 16 - May - 2024 | 8100 GBP |
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Singapore , Singapore | 12 - May - 2024 | 16 - May - 2024 | 7500 GBP |
|
Dubai , UAE | 5 - May - 2024 | 9 - May - 2024 | 4987.5 GBP |
|
Paris , France | 5 - May - 2024 | 9 - May - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 5 - May - 2024 | 9 - May - 2024 | 8500 GBP |
|
Dubai , UAE | 19 - May - 2024 | 23 - May - 2024 | 4987.5 GBP |
|
Paris , France | 19 - May - 2024 | 23 - May - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 19 - May - 2024 | 23 - May - 2024 | 8500 GBP |
|
Kuala Lumpur , Malaysia | 26 - May - 2024 | 30 - May - 2024 | 4750 GBP |
|
Rome , Italy | 26 - May - 2024 | 30 - May - 2024 | 7300 GBP |
|
Barcelona , Spain | 26 - May - 2024 | 30 - May - 2024 | 6950 GBP |
|
Zurich , Switzerland | 26 - May - 2024 | 30 - May - 2024 | 7950 GBP |
|
London , UK | 5 - May - 2024 | 9 - May - 2024 | 4950 GBP |
|
Madrid , Spain | 5 - May - 2024 | 9 - May - 2024 | 6950 GBP |
|
Munich , Germany | 5 - May - 2024 | 9 - May - 2024 | 7900 GBP |
|
Berlin , Germany | 5 - May - 2024 | 9 - May - 2024 | 7900 GBP |
|
London , UK | 19 - May - 2024 | 23 - May - 2024 | 4950 GBP |
|
Madrid , Spain | 19 - May - 2024 | 23 - May - 2024 | 6950 GBP |
|
Munich , Germany | 19 - May - 2024 | 23 - May - 2024 | 7900 GBP |
|
Berlin , Germany | 19 - May - 2024 | 23 - May - 2024 | 7900 GBP |
|
Washington , United States | 12 - May - 2024 | 16 - May - 2024 | 11000 GBP |
|
New York , United States | 5 - May - 2024 | 9 - May - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 5 - May - 2024 | 9 - May - 2024 | 8100 GBP |
|
New York , United States | 19 - May - 2024 | 23 - May - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 19 - May - 2024 | 23 - May - 2024 | 8100 GBP |
|
London , UK | 9 - Jun - 2024 | 13 - Jun - 2024 | 4950 GBP |
|
Madrid , Spain | 9 - Jun - 2024 | 13 - Jun - 2024 | 6950 GBP |
|
Munich , Germany | 9 - Jun - 2024 | 13 - Jun - 2024 | 7900 GBP |
|
Berlin , Germany | 9 - Jun - 2024 | 13 - Jun - 2024 | 7900 GBP |
|
Dubai , UAE | 16 - Jun - 2024 | 20 - Jun - 2024 | 4987.5 GBP |
|
Paris , France | 16 - Jun - 2024 | 20 - Jun - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 16 - Jun - 2024 | 20 - Jun - 2024 | 8500 GBP |
|
Istanbul , Turkey | 23 - Jun - 2024 | 27 - Jun - 2024 | 4700 GBP |
|
Bali , Indonesia | 23 - Jun - 2024 | 27 - Jun - 2024 | 8100 GBP |
|
Singapore , Singapore | 23 - Jun - 2024 | 27 - Jun - 2024 | 7500 GBP |
|
Kuala Lumpur , Malaysia | 2 - Jun - 2024 | 6 - Jun - 2024 | 4750 GBP |
|
Rome , Italy | 2 - Jun - 2024 | 6 - Jun - 2024 | 7300 GBP |
|
Barcelona , Spain | 2 - Jun - 2024 | 6 - Jun - 2024 | 6950 GBP |
|
Zurich , Switzerland | 2 - Jun - 2024 | 6 - Jun - 2024 | 7950 GBP |
|
Dubai , UAE | 23 - Jun - 2024 | 27 - Jun - 2024 | 4987.5 GBP |
|
Paris , France | 23 - Jun - 2024 | 27 - Jun - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 23 - Jun - 2024 | 27 - Jun - 2024 | 8500 GBP |
|
London , UK | 23 - Jun - 2024 | 27 - Jun - 2024 | 4950 GBP |
|
Madrid , Spain | 23 - Jun - 2024 | 27 - Jun - 2024 | 6950 GBP |
|
Munich , Germany | 23 - Jun - 2024 | 27 - Jun - 2024 | 7900 GBP |
|
Berlin , Germany | 23 - Jun - 2024 | 27 - Jun - 2024 | 7900 GBP |
|
New York , United States | 9 - Jun - 2024 | 13 - Jun - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 9 - Jun - 2024 | 13 - Jun - 2024 | 8100 GBP |
|
Washington , United States | 23 - Jun - 2024 | 27 - Jun - 2024 | 11000 GBP |
|
New York , United States | 23 - Jun - 2024 | 27 - Jun - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 23 - Jun - 2024 | 27 - Jun - 2024 | 8100 GBP |
|
Istanbul , Turkey | 7 - Jul - 2024 | 11 - Jul - 2024 | 4700 GBP |
|
Bali , Indonesia | 7 - Jul - 2024 | 11 - Jul - 2024 | 8100 GBP |
|
Singapore , Singapore | 7 - Jul - 2024 | 11 - Jul - 2024 | 7500 GBP |
|
Dubai , UAE | 14 - Jul - 2024 | 18 - Jul - 2024 | 4987.5 GBP |
|
Paris , France | 14 - Jul - 2024 | 18 - Jul - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 14 - Jul - 2024 | 18 - Jul - 2024 | 8500 GBP |
|
Dubai , UAE | 21 - Jul - 2024 | 25 - Jul - 2024 | 4987.5 GBP |
|
Paris , France | 21 - Jul - 2024 | 25 - Jul - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 21 - Jul - 2024 | 25 - Jul - 2024 | 8500 GBP |
|
Kuala Lumpur , Malaysia | 28 - Jul - 2024 | 1 - Aug - 2024 | 4750 GBP |
|
Rome , Italy | 28 - Jul - 2024 | 1 - Aug - 2024 | 7300 GBP |
|
Barcelona , Spain | 28 - Jul - 2024 | 1 - Aug - 2024 | 6950 GBP |
|
Zurich , Switzerland | 28 - Jul - 2024 | 1 - Aug - 2024 | 7950 GBP |
|
London , UK | 14 - Jul - 2024 | 18 - Jul - 2024 | 4950 GBP |
|
Madrid , Spain | 14 - Jul - 2024 | 18 - Jul - 2024 | 6950 GBP |
|
Munich , Germany | 14 - Jul - 2024 | 18 - Jul - 2024 | 7900 GBP |
|
Berlin , Germany | 14 - Jul - 2024 | 18 - Jul - 2024 | 7900 GBP |
|
London , UK | 21 - Jul - 2024 | 25 - Jul - 2024 | 4950 GBP |
|
Madrid , Spain | 21 - Jul - 2024 | 25 - Jul - 2024 | 6950 GBP |
|
Munich , Germany | 21 - Jul - 2024 | 25 - Jul - 2024 | 7900 GBP |
|
Berlin , Germany | 21 - Jul - 2024 | 25 - Jul - 2024 | 7900 GBP |
|
Washington , United States | 7 - Jul - 2024 | 11 - Jul - 2024 | 11000 GBP |
|
New York , United States | 14 - Jul - 2024 | 18 - Jul - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 14 - Jul - 2024 | 18 - Jul - 2024 | 8100 GBP |
|
New York , United States | 21 - Jul - 2024 | 25 - Jul - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 21 - Jul - 2024 | 25 - Jul - 2024 | 8100 GBP |
|
London , UK | 4 - Aug - 2024 | 8 - Aug - 2024 | 4950 GBP |
|
Madrid , Spain | 4 - Aug - 2024 | 8 - Aug - 2024 | 6950 GBP |
|
Munich , Germany | 4 - Aug - 2024 | 8 - Aug - 2024 | 7900 GBP |
|
Berlin , Germany | 4 - Aug - 2024 | 8 - Aug - 2024 | 7900 GBP |
|
Dubai , UAE | 11 - Aug - 2024 | 15 - Aug - 2024 | 4987.5 GBP |
|
Paris , France | 11 - Aug - 2024 | 15 - Aug - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 11 - Aug - 2024 | 15 - Aug - 2024 | 8500 GBP |
|
Istanbul , Turkey | 18 - Aug - 2024 | 22 - Aug - 2024 | 4700 GBP |
|
Bali , Indonesia | 18 - Aug - 2024 | 22 - Aug - 2024 | 8100 GBP |
|
Singapore , Singapore | 18 - Aug - 2024 | 22 - Aug - 2024 | 7500 GBP |
|
Kuala Lumpur , Malaysia | 25 - Aug - 2024 | 29 - Aug - 2024 | 4750 GBP |
|
Rome , Italy | 25 - Aug - 2024 | 29 - Aug - 2024 | 7300 GBP |
|
Barcelona , Spain | 25 - Aug - 2024 | 29 - Aug - 2024 | 6950 GBP |
|
Zurich , Switzerland | 25 - Aug - 2024 | 29 - Aug - 2024 | 7950 GBP |
|
Dubai , UAE | 18 - Aug - 2024 | 22 - Aug - 2024 | 4987.5 GBP |
|
Paris , France | 18 - Aug - 2024 | 22 - Aug - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 18 - Aug - 2024 | 22 - Aug - 2024 | 8500 GBP |
|
London , UK | 18 - Aug - 2024 | 22 - Aug - 2024 | 4950 GBP |
|
Madrid , Spain | 18 - Aug - 2024 | 22 - Aug - 2024 | 6950 GBP |
|
Munich , Germany | 18 - Aug - 2024 | 22 - Aug - 2024 | 7900 GBP |
|
Berlin , Germany | 18 - Aug - 2024 | 22 - Aug - 2024 | 7900 GBP |
|
New York , United States | 4 - Aug - 2024 | 8 - Aug - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 4 - Aug - 2024 | 8 - Aug - 2024 | 8100 GBP |
|
Washington , United States | 18 - Aug - 2024 | 22 - Aug - 2024 | 11000 GBP |
|
New York , United States | 18 - Aug - 2024 | 22 - Aug - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 18 - Aug - 2024 | 22 - Aug - 2024 | 8100 GBP |
|
Istanbul , Turkey | 22 - Sep - 2024 | 26 - Sep - 2024 | 4700 GBP |
|
Bali , Indonesia | 22 - Sep - 2024 | 26 - Sep - 2024 | 8100 GBP |
|
Singapore , Singapore | 22 - Sep - 2024 | 26 - Sep - 2024 | 7500 GBP |
|
Dubai , UAE | 1 - Sep - 2024 | 5 - Sep - 2024 | 4987.5 GBP |
|
Paris , France | 1 - Sep - 2024 | 5 - Sep - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 1 - Sep - 2024 | 5 - Sep - 2024 | 8500 GBP |
|
Dubai , UAE | 8 - Sep - 2024 | 12 - Sep - 2024 | 4987.5 GBP |
|
Paris , France | 8 - Sep - 2024 | 12 - Sep - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 8 - Sep - 2024 | 12 - Sep - 2024 | 8500 GBP |
|
Kuala Lumpur , Malaysia | 15 - Sep - 2024 | 19 - Sep - 2024 | 4750 GBP |
|
Rome , Italy | 15 - Sep - 2024 | 19 - Sep - 2024 | 7300 GBP |
|
Barcelona , Spain | 15 - Sep - 2024 | 19 - Sep - 2024 | 6950 GBP |
|
Zurich , Switzerland | 15 - Sep - 2024 | 19 - Sep - 2024 | 7950 GBP |
|
London , UK | 1 - Sep - 2024 | 5 - Sep - 2024 | 4950 GBP |
|
Madrid , Spain | 1 - Sep - 2024 | 5 - Sep - 2024 | 6950 GBP |
|
Munich , Germany | 1 - Sep - 2024 | 5 - Sep - 2024 | 7900 GBP |
|
Berlin , Germany | 1 - Sep - 2024 | 5 - Sep - 2024 | 7900 GBP |
|
London , UK | 8 - Sep - 2024 | 12 - Sep - 2024 | 4950 GBP |
|
Madrid , Spain | 8 - Sep - 2024 | 12 - Sep - 2024 | 6950 GBP |
|
Munich , Germany | 8 - Sep - 2024 | 12 - Sep - 2024 | 7900 GBP |
|
Berlin , Germany | 8 - Sep - 2024 | 12 - Sep - 2024 | 7900 GBP |
|
Washington , United States | 22 - Sep - 2024 | 26 - Sep - 2024 | 11000 GBP |
|
New York , United States | 1 - Sep - 2024 | 5 - Sep - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 1 - Sep - 2024 | 5 - Sep - 2024 | 8100 GBP |
|
New York , United States | 8 - Sep - 2024 | 12 - Sep - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 8 - Sep - 2024 | 12 - Sep - 2024 | 8100 GBP |
|
London , UK | 20 - Oct - 2024 | 24 - Oct - 2024 | 4950 GBP |
|
Madrid , Spain | 20 - Oct - 2024 | 24 - Oct - 2024 | 6950 GBP |
|
Munich , Germany | 20 - Oct - 2024 | 24 - Oct - 2024 | 7900 GBP |
|
Berlin , Germany | 20 - Oct - 2024 | 24 - Oct - 2024 | 7900 GBP |
|
Dubai , UAE | 27 - Oct - 2024 | 31 - Oct - 2024 | 4987.5 GBP |
|
Paris , France | 27 - Oct - 2024 | 31 - Oct - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 27 - Oct - 2024 | 31 - Oct - 2024 | 8500 GBP |
|
Istanbul , Turkey | 6 - Oct - 2024 | 10 - Oct - 2024 | 4700 GBP |
|
Bali , Indonesia | 6 - Oct - 2024 | 10 - Oct - 2024 | 8100 GBP |
|
Singapore , Singapore | 6 - Oct - 2024 | 10 - Oct - 2024 | 7500 GBP |
|
Kuala Lumpur , Malaysia | 13 - Oct - 2024 | 17 - Oct - 2024 | 4750 GBP |
|
Rome , Italy | 13 - Oct - 2024 | 17 - Oct - 2024 | 7300 GBP |
|
Barcelona , Spain | 13 - Oct - 2024 | 17 - Oct - 2024 | 6950 GBP |
|
Zurich , Switzerland | 13 - Oct - 2024 | 17 - Oct - 2024 | 7950 GBP |
|
Dubai , UAE | 6 - Oct - 2024 | 10 - Oct - 2024 | 4987.5 GBP |
|
Paris , France | 6 - Oct - 2024 | 10 - Oct - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 6 - Oct - 2024 | 10 - Oct - 2024 | 8500 GBP |
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London , UK | 6 - Oct - 2024 | 10 - Oct - 2024 | 4950 GBP |
|
Madrid , Spain | 6 - Oct - 2024 | 10 - Oct - 2024 | 6950 GBP |
|
Munich , Germany | 6 - Oct - 2024 | 10 - Oct - 2024 | 7900 GBP |
|
Berlin , Germany | 6 - Oct - 2024 | 10 - Oct - 2024 | 7900 GBP |
|
New York , United States | 20 - Oct - 2024 | 24 - Oct - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 20 - Oct - 2024 | 24 - Oct - 2024 | 8100 GBP |
|
Washington , United States | 6 - Oct - 2024 | 10 - Oct - 2024 | 11000 GBP |
|
New York , United States | 6 - Oct - 2024 | 10 - Oct - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 6 - Oct - 2024 | 10 - Oct - 2024 | 8100 GBP |
|
Istanbul , Turkey | 17 - Nov - 2024 | 21 - Nov - 2024 | 4700 GBP |
|
Bali , Indonesia | 17 - Nov - 2024 | 21 - Nov - 2024 | 8100 GBP |
|
Singapore , Singapore | 17 - Nov - 2024 | 21 - Nov - 2024 | 7500 GBP |
|
Dubai , UAE | 24 - Nov - 2024 | 28 - Nov - 2024 | 4987.5 GBP |
|
Paris , France | 24 - Nov - 2024 | 28 - Nov - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 24 - Nov - 2024 | 28 - Nov - 2024 | 8500 GBP |
|
Dubai , UAE | 3 - Nov - 2024 | 7 - Nov - 2024 | 4987.5 GBP |
|
Paris , France | 3 - Nov - 2024 | 7 - Nov - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 3 - Nov - 2024 | 7 - Nov - 2024 | 8500 GBP |
|
Kuala Lumpur , Malaysia | 10 - Nov - 2024 | 14 - Nov - 2024 | 4750 GBP |
|
Rome , Italy | 10 - Nov - 2024 | 14 - Nov - 2024 | 7300 GBP |
|
Barcelona , Spain | 10 - Nov - 2024 | 14 - Nov - 2024 | 6950 GBP |
|
Zurich , Switzerland | 10 - Nov - 2024 | 14 - Nov - 2024 | 7950 GBP |
|
London , UK | 24 - Nov - 2024 | 28 - Nov - 2024 | 4950 GBP |
|
Madrid , Spain | 24 - Nov - 2024 | 28 - Nov - 2024 | 6950 GBP |
|
Munich , Germany | 24 - Nov - 2024 | 28 - Nov - 2024 | 7900 GBP |
|
Berlin , Germany | 24 - Nov - 2024 | 28 - Nov - 2024 | 7900 GBP |
|
London , UK | 3 - Nov - 2024 | 7 - Nov - 2024 | 4950 GBP |
|
Madrid , Spain | 3 - Nov - 2024 | 7 - Nov - 2024 | 6950 GBP |
|
Munich , Germany | 3 - Nov - 2024 | 7 - Nov - 2024 | 7900 GBP |
|
Berlin , Germany | 3 - Nov - 2024 | 7 - Nov - 2024 | 7900 GBP |
|
Washington , United States | 17 - Nov - 2024 | 21 - Nov - 2024 | 11000 GBP |
|
New York , United States | 24 - Nov - 2024 | 28 - Nov - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 24 - Nov - 2024 | 28 - Nov - 2024 | 8100 GBP |
|
New York , United States | 3 - Nov - 2024 | 7 - Nov - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 3 - Nov - 2024 | 7 - Nov - 2024 | 8100 GBP |
|
London , UK | 15 - Dec - 2024 | 19 - Dec - 2024 | 4950 GBP |
|
Madrid , Spain | 15 - Dec - 2024 | 19 - Dec - 2024 | 6950 GBP |
|
Munich , Germany | 15 - Dec - 2024 | 19 - Dec - 2024 | 7900 GBP |
|
Berlin , Germany | 15 - Dec - 2024 | 19 - Dec - 2024 | 7900 GBP |
|
Dubai , UAE | 22 - Dec - 2024 | 26 - Dec - 2024 | 4987.5 GBP |
|
Paris , France | 22 - Dec - 2024 | 26 - Dec - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 22 - Dec - 2024 | 26 - Dec - 2024 | 8500 GBP |
|
Istanbul , Turkey | 8 - Dec - 2024 | 12 - Dec - 2024 | 4700 GBP |
|
Bali , Indonesia | 8 - Dec - 2024 | 12 - Dec - 2024 | 8100 GBP |
|
Singapore , Singapore | 8 - Dec - 2024 | 12 - Dec - 2024 | 7500 GBP |
|
Kuala Lumpur , Malaysia | 1 - Dec - 2024 | 5 - Dec - 2024 | 4750 GBP |
|
Rome , Italy | 1 - Dec - 2024 | 5 - Dec - 2024 | 7300 GBP |
|
Barcelona , Spain | 1 - Dec - 2024 | 5 - Dec - 2024 | 6950 GBP |
|
Zurich , Switzerland | 1 - Dec - 2024 | 5 - Dec - 2024 | 7950 GBP |
|
Dubai , UAE | 8 - Dec - 2024 | 12 - Dec - 2024 | 4987.5 GBP |
|
Paris , France | 8 - Dec - 2024 | 12 - Dec - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 8 - Dec - 2024 | 12 - Dec - 2024 | 8500 GBP |
|
London , UK | 8 - Dec - 2024 | 12 - Dec - 2024 | 4950 GBP |
|
Madrid , Spain | 8 - Dec - 2024 | 12 - Dec - 2024 | 6950 GBP |
|
Munich , Germany | 8 - Dec - 2024 | 12 - Dec - 2024 | 7900 GBP |
|
Berlin , Germany | 8 - Dec - 2024 | 12 - Dec - 2024 | 7900 GBP |
|
New York , United States | 15 - Dec - 2024 | 19 - Dec - 2024 | 10900 GBP |
|
Amsterdam , Netherlands | 15 - Dec - 2024 | 19 - Dec - 2024 | 8100 GBP |
|
Washington , United States | 8 - Dec - 2024 | 12 - Dec - 2024 | 11000 GBP |
|
New York , United States | 8 - Dec - 2024 | 12 - Dec - 2024 | 10900 GBP |
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Amsterdam , Netherlands | 8 - Dec - 2024 | 12 - Dec - 2024 | 8100 GBP |
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Course Syllabus
Introduction
This program is designed for:
PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.
Objectives
- Explain the importance of organizational image.
- Create and implement a PR plan.
- Manage a crisis using PR means.
- List contributions of PR campaigns to strategic management.
- Measure PR effectiveness.
Content
PR Recap
- What is PR
- Public RR
- The Many Components of PR
- Key Difference between PR and Advertising
Creating and Implementing a Public Relations Plan
- Situation Analysis (S.W.O.T.)
- Target Audience(s)
- Goals (What Do We Hope to Accomplish?)
- Objectives (What Needs to be Done?)
- Key Messages
- Strategy
- Tactics
- Timeline
Contributions of PR Campaigns to Strategic Management
- Environmental Scanning
- Issues Management
- Crisis Management
- Relationship Management
- Reputation Management
Crisis Management Using PR Means
- Defining and Identifying a Crisis
- Remembering the Rules in a Crisis
- Phases of a Crisis
- The Disclosure Principle
- The Symmetrical Communication Principle
- The Relationship Principle
- The Accountability Principle
Importance of Organizational Image
- Public Opinion
- Image and Reputation Management
- From Identity to Reputation
- Relationship Management
Measuring PR Effectiveness
- Output
- Outcome
- Matching Objectives and Results
- Management By Objectives (MBO)
- Public Opinions and Surveys
- Audits