Advanced Key Account Management and Business Development Course

Advance your key account management and business development skills. Enroll in this course to excel in managing major client relationships. BMC Training offers Advanced Key Account Management and Business Development Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 232 Training Sessions
  • Confirmed
  • One Week
Advanced Key Account Management and Business Development Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Dubai , UAE 15 - Jun - 2025 19 - Jun - 2025 4987.5 GBP
Paris , France 15 - Jun - 2025 19 - Jun - 2025 6700 GBP
Hong Kong , Hong Kong 15 - Jun - 2025 19 - Jun - 2025 8500 GBP
Tokyo , Japan 15 - Jun - 2025 19 - Jun - 2025 9750 GBP
Istanbul , Turkey 22 - Jun - 2025 26 - Jun - 2025 4700 GBP
Bali , Indonesia 22 - Jun - 2025 26 - Jun - 2025 8100 GBP
Singapore , Singapore 22 - Jun - 2025 26 - Jun - 2025 7500 GBP
Washington , United States 22 - Jun - 2025 26 - Jun - 2025 11000 GBP
Dubai , UAE 22 - Jun - 2025 26 - Jun - 2025 4987.5 GBP
Paris , France 22 - Jun - 2025 26 - Jun - 2025 6700 GBP
Hong Kong , Hong Kong 22 - Jun - 2025 26 - Jun - 2025 8500 GBP
Tokyo , Japan 22 - Jun - 2025 26 - Jun - 2025 9750 GBP
London , UK 22 - Jun - 2025 26 - Jun - 2025 4950 GBP
Madrid , Spain 22 - Jun - 2025 26 - Jun - 2025 6950 GBP
Munich , Germany 22 - Jun - 2025 26 - Jun - 2025 7900 GBP
Berlin , Germany 22 - Jun - 2025 26 - Jun - 2025 7900 GBP
New York , United States 22 - Jun - 2025 26 - Jun - 2025 10900 GBP
Amsterdam , Netherlands 22 - Jun - 2025 26 - Jun - 2025 8100 GBP
Milan , Italy 22 - Jun - 2025 26 - Jun - 2025 6950 GBP
Geneva , Switzerland 15 - Jun - 2025 19 - Jun - 2025 8950 GBP
Taipei , Taiwan 22 - Jun - 2025 26 - Jun - 2025 9300 GBP
Geneva , Switzerland 22 - Jun - 2025 26 - Jun - 2025 8950 GBP
Bali , Indonesia 6 - Jul - 2025 10 - Jul - 2025 8100 GBP
Singapore , Singapore 6 - Jul - 2025 10 - Jul - 2025 7500 GBP
Washington , United States 6 - Jul - 2025 10 - Jul - 2025 11000 GBP
Istanbul , Turkey 6 - Jul - 2025 10 - Jul - 2025 4700 GBP
Dubai , UAE 13 - Jul - 2025 17 - Jul - 2025 4987.5 GBP
Paris , France 13 - Jul - 2025 17 - Jul - 2025 6700 GBP
Hong Kong , Hong Kong 13 - Jul - 2025 17 - Jul - 2025 8500 GBP
Tokyo , Japan 13 - Jul - 2025 17 - Jul - 2025 9750 GBP
Dubai , UAE 20 - Jul - 2025 24 - Jul - 2025 4987.5 GBP
Paris , France 20 - Jul - 2025 24 - Jul - 2025 6700 GBP
Hong Kong , Hong Kong 20 - Jul - 2025 24 - Jul - 2025 8500 GBP
Tokyo , Japan 20 - Jul - 2025 24 - Jul - 2025 9750 GBP
Kuala Lumpur , Malaysia 27 - Jul - 2025 31 - Jul - 2025 4750 GBP
Rome , Italy 27 - Jul - 2025 31 - Jul - 2025 7300 GBP
Barcelona , Spain 27 - Jul - 2025 31 - Jul - 2025 6950 GBP
Zurich , Switzerland 27 - Jul - 2025 31 - Jul - 2025 7950 GBP
London , UK 13 - Jul - 2025 17 - Jul - 2025 4950 GBP
Madrid , Spain 13 - Jul - 2025 17 - Jul - 2025 6950 GBP
Munich , Germany 13 - Jul - 2025 17 - Jul - 2025 7900 GBP
Berlin , Germany 13 - Jul - 2025 17 - Jul - 2025 7900 GBP
New York , United States 13 - Jul - 2025 17 - Jul - 2025 10900 GBP
Amsterdam , Netherlands 13 - Jul - 2025 17 - Jul - 2025 8100 GBP
Milan , Italy 13 - Jul - 2025 17 - Jul - 2025 6950 GBP
London , UK 20 - Jul - 2025 24 - Jul - 2025 4950 GBP
Madrid , Spain 20 - Jul - 2025 24 - Jul - 2025 6950 GBP
Munich , Germany 20 - Jul - 2025 24 - Jul - 2025 7900 GBP
Berlin , Germany 20 - Jul - 2025 24 - Jul - 2025 7900 GBP
New York , United States 20 - Jul - 2025 24 - Jul - 2025 10900 GBP
Amsterdam , Netherlands 20 - Jul - 2025 24 - Jul - 2025 8100 GBP
Milan , Italy 20 - Jul - 2025 24 - Jul - 2025 6950 GBP
Taipei , Taiwan 6 - Jul - 2025 10 - Jul - 2025 9300 GBP
Geneva , Switzerland 13 - Jul - 2025 17 - Jul - 2025 8950 GBP
Geneva , Switzerland 20 - Jul - 2025 24 - Jul - 2025 8950 GBP
Sydney , Australia 27 - Jul - 2025 31 - Jul - 2025 10900 GBP
Interlaken , Switzerland 27 - Jul - 2025 31 - Jul - 2025 8950 GBP
London , UK 3 - Aug - 2025 7 - Aug - 2025 4950 GBP
Madrid , Spain 3 - Aug - 2025 7 - Aug - 2025 6950 GBP
Munich , Germany 3 - Aug - 2025 7 - Aug - 2025 7900 GBP
Berlin , Germany 3 - Aug - 2025 7 - Aug - 2025 7900 GBP
New York , United States 3 - Aug - 2025 7 - Aug - 2025 10900 GBP
Amsterdam , Netherlands 3 - Aug - 2025 7 - Aug - 2025 8100 GBP
Milan , Italy 3 - Aug - 2025 7 - Aug - 2025 6950 GBP
Dubai , UAE 10 - Aug - 2025 14 - Aug - 2025 4987.5 GBP
Paris , France 10 - Aug - 2025 14 - Aug - 2025 6700 GBP
Hong Kong , Hong Kong 10 - Aug - 2025 14 - Aug - 2025 8500 GBP
Tokyo , Japan 10 - Aug - 2025 14 - Aug - 2025 9750 GBP
Istanbul , Turkey 17 - Aug - 2025 21 - Aug - 2025 4700 GBP
Bali , Indonesia 17 - Aug - 2025 21 - Aug - 2025 8100 GBP
Singapore , Singapore 17 - Aug - 2025 21 - Aug - 2025 7500 GBP
Washington , United States 17 - Aug - 2025 21 - Aug - 2025 11000 GBP
Kuala Lumpur , Malaysia 24 - Aug - 2025 28 - Aug - 2025 4750 GBP
Rome , Italy 24 - Aug - 2025 28 - Aug - 2025 7300 GBP
Barcelona , Spain 24 - Aug - 2025 28 - Aug - 2025 6950 GBP
Zurich , Switzerland 24 - Aug - 2025 28 - Aug - 2025 7950 GBP
Dubai , UAE 17 - Aug - 2025 21 - Aug - 2025 4987.5 GBP
Paris , France 17 - Aug - 2025 21 - Aug - 2025 6700 GBP
Hong Kong , Hong Kong 17 - Aug - 2025 21 - Aug - 2025 8500 GBP
Tokyo , Japan 17 - Aug - 2025 21 - Aug - 2025 9750 GBP
London , UK 17 - Aug - 2025 21 - Aug - 2025 4950 GBP
Madrid , Spain 17 - Aug - 2025 21 - Aug - 2025 6950 GBP
Munich , Germany 17 - Aug - 2025 21 - Aug - 2025 7900 GBP
Berlin , Germany 17 - Aug - 2025 21 - Aug - 2025 7900 GBP
New York , United States 17 - Aug - 2025 21 - Aug - 2025 10900 GBP
Amsterdam , Netherlands 17 - Aug - 2025 21 - Aug - 2025 8100 GBP
Milan , Italy 17 - Aug - 2025 21 - Aug - 2025 6950 GBP
Geneva , Switzerland 10 - Aug - 2025 14 - Aug - 2025 8950 GBP
Taipei , Taiwan 17 - Aug - 2025 21 - Aug - 2025 9300 GBP
Sydney , Australia 24 - Aug - 2025 28 - Aug - 2025 10900 GBP
Interlaken , Switzerland 24 - Aug - 2025 28 - Aug - 2025 8950 GBP
Geneva , Switzerland 17 - Aug - 2025 21 - Aug - 2025 8950 GBP
Bali , Indonesia 28 - Sep - 2025 2 - Oct - 2025 8100 GBP
Singapore , Singapore 28 - Sep - 2025 2 - Oct - 2025 7500 GBP
Washington , United States 28 - Sep - 2025 2 - Oct - 2025 11000 GBP
Istanbul , Turkey 28 - Sep - 2025 2 - Oct - 2025 4700 GBP
Dubai , UAE 7 - Sep - 2025 11 - Sep - 2025 4987.5 GBP
Paris , France 7 - Sep - 2025 11 - Sep - 2025 6700 GBP
Hong Kong , Hong Kong 7 - Sep - 2025 11 - Sep - 2025 8500 GBP
Tokyo , Japan 7 - Sep - 2025 11 - Sep - 2025 9750 GBP
Dubai , UAE 14 - Sep - 2025 18 - Sep - 2025 4987.5 GBP
Paris , France 14 - Sep - 2025 18 - Sep - 2025 6700 GBP
Hong Kong , Hong Kong 14 - Sep - 2025 18 - Sep - 2025 8500 GBP
Tokyo , Japan 14 - Sep - 2025 18 - Sep - 2025 9750 GBP
Kuala Lumpur , Malaysia 21 - Sep - 2025 25 - Sep - 2025 4750 GBP
Rome , Italy 21 - Sep - 2025 25 - Sep - 2025 7300 GBP
Barcelona , Spain 21 - Sep - 2025 25 - Sep - 2025 6950 GBP
Zurich , Switzerland 21 - Sep - 2025 25 - Sep - 2025 7950 GBP
London , UK 7 - Sep - 2025 11 - Sep - 2025 4950 GBP
Madrid , Spain 7 - Sep - 2025 11 - Sep - 2025 6950 GBP
Munich , Germany 7 - Sep - 2025 11 - Sep - 2025 7900 GBP
Berlin , Germany 7 - Sep - 2025 11 - Sep - 2025 7900 GBP
New York , United States 7 - Sep - 2025 11 - Sep - 2025 10900 GBP
Amsterdam , Netherlands 7 - Sep - 2025 11 - Sep - 2025 8100 GBP
Milan , Italy 7 - Sep - 2025 11 - Sep - 2025 6950 GBP
London , UK 14 - Sep - 2025 18 - Sep - 2025 4950 GBP
Madrid , Spain 14 - Sep - 2025 18 - Sep - 2025 6950 GBP
Munich , Germany 14 - Sep - 2025 18 - Sep - 2025 7900 GBP
Berlin , Germany 14 - Sep - 2025 18 - Sep - 2025 7900 GBP
New York , United States 14 - Sep - 2025 18 - Sep - 2025 10900 GBP
Amsterdam , Netherlands 14 - Sep - 2025 18 - Sep - 2025 8100 GBP
Milan , Italy 14 - Sep - 2025 18 - Sep - 2025 6950 GBP
Taipei , Taiwan 28 - Sep - 2025 2 - Oct - 2025 9300 GBP
Geneva , Switzerland 7 - Sep - 2025 11 - Sep - 2025 8950 GBP
Geneva , Switzerland 14 - Sep - 2025 18 - Sep - 2025 8950 GBP
Sydney , Australia 21 - Sep - 2025 25 - Sep - 2025 10900 GBP
Interlaken , Switzerland 21 - Sep - 2025 25 - Sep - 2025 8950 GBP
London , UK 19 - Oct - 2025 23 - Oct - 2025 4950 GBP
Madrid , Spain 19 - Oct - 2025 23 - Oct - 2025 6950 GBP
Munich , Germany 19 - Oct - 2025 23 - Oct - 2025 7900 GBP
Berlin , Germany 19 - Oct - 2025 23 - Oct - 2025 7900 GBP
New York , United States 19 - Oct - 2025 23 - Oct - 2025 10900 GBP
Amsterdam , Netherlands 19 - Oct - 2025 23 - Oct - 2025 8100 GBP
Milan , Italy 19 - Oct - 2025 23 - Oct - 2025 6950 GBP
Dubai , UAE 26 - Oct - 2025 30 - Oct - 2025 4987.5 GBP
Paris , France 26 - Oct - 2025 30 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 26 - Oct - 2025 30 - Oct - 2025 8500 GBP
Tokyo , Japan 26 - Oct - 2025 30 - Oct - 2025 9750 GBP
Istanbul , Turkey 5 - Oct - 2025 9 - Oct - 2025 4700 GBP
Bali , Indonesia 5 - Oct - 2025 9 - Oct - 2025 8100 GBP
Singapore , Singapore 5 - Oct - 2025 9 - Oct - 2025 7500 GBP
Washington , United States 5 - Oct - 2025 9 - Oct - 2025 11000 GBP
Kuala Lumpur , Malaysia 12 - Oct - 2025 16 - Oct - 2025 4750 GBP
Rome , Italy 12 - Oct - 2025 16 - Oct - 2025 7300 GBP
Barcelona , Spain 12 - Oct - 2025 16 - Oct - 2025 6950 GBP
Zurich , Switzerland 12 - Oct - 2025 16 - Oct - 2025 7950 GBP
Dubai , UAE 5 - Oct - 2025 9 - Oct - 2025 4987.5 GBP
Paris , France 5 - Oct - 2025 9 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 5 - Oct - 2025 9 - Oct - 2025 8500 GBP
Tokyo , Japan 5 - Oct - 2025 9 - Oct - 2025 9750 GBP
London , UK 5 - Oct - 2025 9 - Oct - 2025 4950 GBP
Madrid , Spain 5 - Oct - 2025 9 - Oct - 2025 6950 GBP
Munich , Germany 5 - Oct - 2025 9 - Oct - 2025 7900 GBP
Berlin , Germany 5 - Oct - 2025 9 - Oct - 2025 7900 GBP
New York , United States 5 - Oct - 2025 9 - Oct - 2025 10900 GBP
Amsterdam , Netherlands 5 - Oct - 2025 9 - Oct - 2025 8100 GBP
Milan , Italy 5 - Oct - 2025 9 - Oct - 2025 6950 GBP
Geneva , Switzerland 26 - Oct - 2025 30 - Oct - 2025 8950 GBP
Taipei , Taiwan 5 - Oct - 2025 9 - Oct - 2025 9300 GBP
Sydney , Australia 12 - Oct - 2025 16 - Oct - 2025 10900 GBP
Interlaken , Switzerland 12 - Oct - 2025 16 - Oct - 2025 8950 GBP
Geneva , Switzerland 5 - Oct - 2025 9 - Oct - 2025 8950 GBP
Bali , Indonesia 16 - Nov - 2025 20 - Nov - 2025 8100 GBP
Singapore , Singapore 16 - Nov - 2025 20 - Nov - 2025 7500 GBP
Washington , United States 16 - Nov - 2025 20 - Nov - 2025 11000 GBP
Istanbul , Turkey 16 - Nov - 2025 20 - Nov - 2025 4700 GBP
Dubai , UAE 23 - Nov - 2025 27 - Nov - 2025 4987.5 GBP
Paris , France 23 - Nov - 2025 27 - Nov - 2025 6700 GBP
Hong Kong , Hong Kong 23 - Nov - 2025 27 - Nov - 2025 8500 GBP
Tokyo , Japan 23 - Nov - 2025 27 - Nov - 2025 9750 GBP
Dubai , UAE 2 - Nov - 2025 6 - Nov - 2025 4987.5 GBP
Paris , France 2 - Nov - 2025 6 - Nov - 2025 6700 GBP
Hong Kong , Hong Kong 2 - Nov - 2025 6 - Nov - 2025 8500 GBP
Tokyo , Japan 2 - Nov - 2025 6 - Nov - 2025 9750 GBP
Kuala Lumpur , Malaysia 9 - Nov - 2025 13 - Nov - 2025 4750 GBP
Rome , Italy 9 - Nov - 2025 13 - Nov - 2025 7300 GBP
Barcelona , Spain 9 - Nov - 2025 13 - Nov - 2025 6950 GBP
Zurich , Switzerland 9 - Nov - 2025 13 - Nov - 2025 7950 GBP
London , UK 23 - Nov - 2025 27 - Nov - 2025 4950 GBP
Madrid , Spain 23 - Nov - 2025 27 - Nov - 2025 6950 GBP
Munich , Germany 23 - Nov - 2025 27 - Nov - 2025 7900 GBP
Berlin , Germany 23 - Nov - 2025 27 - Nov - 2025 7900 GBP
New York , United States 23 - Nov - 2025 27 - Nov - 2025 10900 GBP
Amsterdam , Netherlands 23 - Nov - 2025 27 - Nov - 2025 8100 GBP
Milan , Italy 23 - Nov - 2025 27 - Nov - 2025 6950 GBP
London , UK 2 - Nov - 2025 6 - Nov - 2025 4950 GBP
Madrid , Spain 2 - Nov - 2025 6 - Nov - 2025 6950 GBP
Munich , Germany 2 - Nov - 2025 6 - Nov - 2025 7900 GBP
Berlin , Germany 2 - Nov - 2025 6 - Nov - 2025 7900 GBP
New York , United States 2 - Nov - 2025 6 - Nov - 2025 10900 GBP
Amsterdam , Netherlands 2 - Nov - 2025 6 - Nov - 2025 8100 GBP
Milan , Italy 2 - Nov - 2025 6 - Nov - 2025 6950 GBP
Taipei , Taiwan 16 - Nov - 2025 20 - Nov - 2025 9300 GBP
Geneva , Switzerland 23 - Nov - 2025 27 - Nov - 2025 8950 GBP
Geneva , Switzerland 2 - Nov - 2025 6 - Nov - 2025 8950 GBP
Sydney , Australia 9 - Nov - 2025 13 - Nov - 2025 10900 GBP
Interlaken , Switzerland 9 - Nov - 2025 13 - Nov - 2025 8950 GBP
London , UK 21 - Dec - 2025 25 - Dec - 2025 4950 GBP
Madrid , Spain 21 - Dec - 2025 25 - Dec - 2025 6950 GBP
Munich , Germany 21 - Dec - 2025 25 - Dec - 2025 7900 GBP
Berlin , Germany 21 - Dec - 2025 25 - Dec - 2025 7900 GBP
New York , United States 21 - Dec - 2025 25 - Dec - 2025 10900 GBP
Amsterdam , Netherlands 21 - Dec - 2025 25 - Dec - 2025 8100 GBP
Milan , Italy 21 - Dec - 2025 25 - Dec - 2025 6950 GBP
Dubai , UAE 28 - Dec - 2025 1 - Jan - 2026 4987.5 GBP
Paris , France 28 - Dec - 2025 1 - Jan - 2026 6700 GBP
Hong Kong , Hong Kong 28 - Dec - 2025 1 - Jan - 2026 8500 GBP
Tokyo , Japan 28 - Dec - 2025 1 - Jan - 2026 9750 GBP
Istanbul , Turkey 14 - Dec - 2025 18 - Dec - 2025 4700 GBP
Bali , Indonesia 14 - Dec - 2025 18 - Dec - 2025 8100 GBP
Singapore , Singapore 14 - Dec - 2025 18 - Dec - 2025 7500 GBP
Washington , United States 14 - Dec - 2025 18 - Dec - 2025 11000 GBP
Kuala Lumpur , Malaysia 7 - Dec - 2025 11 - Dec - 2025 4750 GBP
Rome , Italy 7 - Dec - 2025 11 - Dec - 2025 7300 GBP
Barcelona , Spain 7 - Dec - 2025 11 - Dec - 2025 6950 GBP
Zurich , Switzerland 7 - Dec - 2025 11 - Dec - 2025 7950 GBP
Dubai , UAE 14 - Dec - 2025 18 - Dec - 2025 4987.5 GBP
Paris , France 14 - Dec - 2025 18 - Dec - 2025 6700 GBP
Hong Kong , Hong Kong 14 - Dec - 2025 18 - Dec - 2025 8500 GBP
Tokyo , Japan 14 - Dec - 2025 18 - Dec - 2025 9750 GBP
London , UK 14 - Dec - 2025 18 - Dec - 2025 4950 GBP
Madrid , Spain 14 - Dec - 2025 18 - Dec - 2025 6950 GBP
Munich , Germany 14 - Dec - 2025 18 - Dec - 2025 7900 GBP
Berlin , Germany 14 - Dec - 2025 18 - Dec - 2025 7900 GBP
New York , United States 14 - Dec - 2025 18 - Dec - 2025 10900 GBP
Amsterdam , Netherlands 14 - Dec - 2025 18 - Dec - 2025 8100 GBP
Milan , Italy 14 - Dec - 2025 18 - Dec - 2025 6950 GBP
Geneva , Switzerland 28 - Dec - 2025 1 - Jan - 2026 8950 GBP
Taipei , Taiwan 14 - Dec - 2025 18 - Dec - 2025 9300 GBP
Sydney , Australia 7 - Dec - 2025 11 - Dec - 2025 10900 GBP
Interlaken , Switzerland 7 - Dec - 2025 11 - Dec - 2025 8950 GBP
Geneva , Switzerland 14 - Dec - 2025 18 - Dec - 2025 8950 GBP

Course Syllabus

Introduction

This program is designed for:

Marketing and sales professionals, corporate executives, advertising managers, business development managers, sales personnel and others who are involved in commercial activities at all levels of the organization.

Objectives

  • Define the key account management’s main functions and best practices.
  • Recognize the importance of re-defining businesses processes to match the ever changing market and customer requirements.
  • Produce clear sales and marketing differentiators to neutralize competition (value-based proposition).
  • Design and use financial ratios and KPIs to measure their operations’ effectiveness.
  • Use leadership, negotiation and power proposals to leverage their business and lead the national key account team.

Content

Key Account (KA) Management: Overview and Best Practices

  • Key Account Management: An Overview
  • The New Landscape of Account Management
  • Understanding the Buy-Sell Ladder Model
  • Key Account Analysis and Qualifying
  • The Key Account Manager as a Business Developer
  • Understanding and Working the Customer Loyalty Ladder
  • Building Client Chemistry with F.O.R.M

The Business and KA Planning ProcessUsing the STAR Business Planning Process:

  • Strategic Analysis
  • Targets and Goals
  • Activities
  • Reality Check

Re-Defining Your Processes for Breakthrough Results

  • Reengineering Your Team Selling Process to Avoid Mistaking Motion for Action
  • Reviewing the Selling Process
  • Identifying your Unique Selling Propositions (USPs) and Distinctive Selling Points (DSPs)
  • Creating a Competitive Analysis Matrix Using USP and DSP to Neutralize Competition
  • Designing and Implementing Key Performance Indicators
  • Creating a Balanced Scorecard (Business Performance Audit)

Effective Negotiation Skills

  • The Definition of Negotiation
  • The Difference Between Persuading and Negotiating
  • The Negotiation Process
  • The Phases of the Purchasing Decision
  • Influencing Decision Criteria
  • Effective Concession Management During Negotiation
  • Completing Your Negotiation Plan

Building and Leading the National Key Account Team

  • Stages in Team Formation
  • Building a High Performance Team
  • Defining Team Roles
  • The Team Motivation Mix
  • Management versus Leadership
  • Practices of Exemplary Leaders (Industry Practices)

Writing Business Proposals that Sell

  • Writing a Typical Business Proposal
  • Formatting Tips and Tricks for Winning Proposals
  • Creating Your Own Proposal Template Using a Suggested Proposal Format Guide

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