Advanced Key Account Management and Business Development Course

Advance your key account management and business development skills. Enroll in this course to excel in managing major client relationships. BMC Training offers Advanced Key Account Management and Business Development Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 165 Training Sessions
  • Confirmed
  • One Week
Advanced Key Account Management and Business Development Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Paris , France 21 - Jul - 2024 25 - Jul - 2024 6700 GBP
Hong Kong , Hong Kong 21 - Jul - 2024 25 - Jul - 2024 8500 GBP
Dubai , UAE 21 - Jul - 2024 25 - Jul - 2024 4987.5 GBP
Kuala Lumpur , Malaysia 28 - Jul - 2024 1 - Aug - 2024 4750 GBP
Rome , Italy 28 - Jul - 2024 1 - Aug - 2024 7300 GBP
Barcelona , Spain 28 - Jul - 2024 1 - Aug - 2024 6950 GBP
Zurich , Switzerland 28 - Jul - 2024 1 - Aug - 2024 7950 GBP
London , UK 21 - Jul - 2024 25 - Jul - 2024 4950 GBP
Madrid , Spain 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Munich , Germany 21 - Jul - 2024 25 - Jul - 2024 7900 GBP
Berlin , Germany 21 - Jul - 2024 25 - Jul - 2024 7900 GBP
New York , United States 21 - Jul - 2024 25 - Jul - 2024 10900 GBP
Amsterdam , Netherlands 21 - Jul - 2024 25 - Jul - 2024 8100 GBP
Tokyo , Japan 21 - Jul - 2024 25 - Jul - 2024 9750 GBP
Milan , Italy 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
London , UK 4 - Aug - 2024 8 - Aug - 2024 4950 GBP
Madrid , Spain 4 - Aug - 2024 8 - Aug - 2024 6950 GBP
Munich , Germany 4 - Aug - 2024 8 - Aug - 2024 7900 GBP
Berlin , Germany 4 - Aug - 2024 8 - Aug - 2024 7900 GBP
New York , United States 4 - Aug - 2024 8 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 4 - Aug - 2024 8 - Aug - 2024 8100 GBP
Dubai , UAE 11 - Aug - 2024 15 - Aug - 2024 4987.5 GBP
Paris , France 11 - Aug - 2024 15 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 11 - Aug - 2024 15 - Aug - 2024 8500 GBP
Istanbul , Turkey 18 - Aug - 2024 22 - Aug - 2024 4700 GBP
Bali , Indonesia 18 - Aug - 2024 22 - Aug - 2024 8100 GBP
Singapore , Singapore 18 - Aug - 2024 22 - Aug - 2024 7500 GBP
Washington , United States 18 - Aug - 2024 22 - Aug - 2024 11000 GBP
Kuala Lumpur , Malaysia 25 - Aug - 2024 29 - Aug - 2024 4750 GBP
Rome , Italy 25 - Aug - 2024 29 - Aug - 2024 7300 GBP
Barcelona , Spain 25 - Aug - 2024 29 - Aug - 2024 6950 GBP
Zurich , Switzerland 25 - Aug - 2024 29 - Aug - 2024 7950 GBP
Dubai , UAE 18 - Aug - 2024 22 - Aug - 2024 4987.5 GBP
Paris , France 18 - Aug - 2024 22 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 18 - Aug - 2024 22 - Aug - 2024 8500 GBP
London , UK 18 - Aug - 2024 22 - Aug - 2024 4950 GBP
Madrid , Spain 18 - Aug - 2024 22 - Aug - 2024 6950 GBP
Munich , Germany 18 - Aug - 2024 22 - Aug - 2024 7900 GBP
Berlin , Germany 18 - Aug - 2024 22 - Aug - 2024 7900 GBP
New York , United States 18 - Aug - 2024 22 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 18 - Aug - 2024 22 - Aug - 2024 8100 GBP
Milan , Italy 4 - Aug - 2024 8 - Aug - 2024 6950 GBP
Tokyo , Japan 11 - Aug - 2024 15 - Aug - 2024 9750 GBP
Tokyo , Japan 18 - Aug - 2024 22 - Aug - 2024 9750 GBP
Milan , Italy 18 - Aug - 2024 22 - Aug - 2024 6950 GBP
Bali , Indonesia 22 - Sep - 2024 26 - Sep - 2024 8100 GBP
Singapore , Singapore 22 - Sep - 2024 26 - Sep - 2024 7500 GBP
Washington , United States 22 - Sep - 2024 26 - Sep - 2024 11000 GBP
Istanbul , Turkey 22 - Sep - 2024 26 - Sep - 2024 4700 GBP
Dubai , UAE 1 - Sep - 2024 5 - Sep - 2024 4987.5 GBP
Paris , France 1 - Sep - 2024 5 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 1 - Sep - 2024 5 - Sep - 2024 8500 GBP
Dubai , UAE 8 - Sep - 2024 12 - Sep - 2024 4987.5 GBP
Paris , France 8 - Sep - 2024 12 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 8 - Sep - 2024 12 - Sep - 2024 8500 GBP
Kuala Lumpur , Malaysia 15 - Sep - 2024 19 - Sep - 2024 4750 GBP
Rome , Italy 15 - Sep - 2024 19 - Sep - 2024 7300 GBP
Barcelona , Spain 15 - Sep - 2024 19 - Sep - 2024 6950 GBP
Zurich , Switzerland 15 - Sep - 2024 19 - Sep - 2024 7950 GBP
London , UK 1 - Sep - 2024 5 - Sep - 2024 4950 GBP
Madrid , Spain 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Munich , Germany 1 - Sep - 2024 5 - Sep - 2024 7900 GBP
Berlin , Germany 1 - Sep - 2024 5 - Sep - 2024 7900 GBP
New York , United States 1 - Sep - 2024 5 - Sep - 2024 10900 GBP
Amsterdam , Netherlands 1 - Sep - 2024 5 - Sep - 2024 8100 GBP
London , UK 8 - Sep - 2024 12 - Sep - 2024 4950 GBP
Madrid , Spain 8 - Sep - 2024 12 - Sep - 2024 6950 GBP
Munich , Germany 8 - Sep - 2024 12 - Sep - 2024 7900 GBP
Berlin , Germany 8 - Sep - 2024 12 - Sep - 2024 7900 GBP
New York , United States 8 - Sep - 2024 12 - Sep - 2024 10900 GBP
Amsterdam , Netherlands 8 - Sep - 2024 12 - Sep - 2024 8100 GBP
Tokyo , Japan 1 - Sep - 2024 5 - Sep - 2024 9750 GBP
Tokyo , Japan 8 - Sep - 2024 12 - Sep - 2024 9750 GBP
Milan , Italy 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Milan , Italy 8 - Sep - 2024 12 - Sep - 2024 6950 GBP
London , UK 20 - Oct - 2024 24 - Oct - 2024 4950 GBP
Madrid , Spain 20 - Oct - 2024 24 - Oct - 2024 6950 GBP
Munich , Germany 20 - Oct - 2024 24 - Oct - 2024 7900 GBP
Berlin , Germany 20 - Oct - 2024 24 - Oct - 2024 7900 GBP
New York , United States 20 - Oct - 2024 24 - Oct - 2024 10900 GBP
Amsterdam , Netherlands 20 - Oct - 2024 24 - Oct - 2024 8100 GBP
Dubai , UAE 27 - Oct - 2024 31 - Oct - 2024 4987.5 GBP
Paris , France 27 - Oct - 2024 31 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 27 - Oct - 2024 31 - Oct - 2024 8500 GBP
Istanbul , Turkey 6 - Oct - 2024 10 - Oct - 2024 4700 GBP
Bali , Indonesia 6 - Oct - 2024 10 - Oct - 2024 8100 GBP
Singapore , Singapore 6 - Oct - 2024 10 - Oct - 2024 7500 GBP
Washington , United States 6 - Oct - 2024 10 - Oct - 2024 11000 GBP
Kuala Lumpur , Malaysia 13 - Oct - 2024 17 - Oct - 2024 4750 GBP
Rome , Italy 13 - Oct - 2024 17 - Oct - 2024 7300 GBP
Barcelona , Spain 13 - Oct - 2024 17 - Oct - 2024 6950 GBP
Zurich , Switzerland 13 - Oct - 2024 17 - Oct - 2024 7950 GBP
Dubai , UAE 6 - Oct - 2024 10 - Oct - 2024 4987.5 GBP
Paris , France 6 - Oct - 2024 10 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 6 - Oct - 2024 10 - Oct - 2024 8500 GBP
London , UK 6 - Oct - 2024 10 - Oct - 2024 4950 GBP
Madrid , Spain 6 - Oct - 2024 10 - Oct - 2024 6950 GBP
Munich , Germany 6 - Oct - 2024 10 - Oct - 2024 7900 GBP
Berlin , Germany 6 - Oct - 2024 10 - Oct - 2024 7900 GBP
New York , United States 6 - Oct - 2024 10 - Oct - 2024 10900 GBP
Amsterdam , Netherlands 6 - Oct - 2024 10 - Oct - 2024 8100 GBP
Milan , Italy 20 - Oct - 2024 24 - Oct - 2024 6950 GBP
Tokyo , Japan 27 - Oct - 2024 31 - Oct - 2024 9750 GBP
Tokyo , Japan 6 - Oct - 2024 10 - Oct - 2024 9750 GBP
Milan , Italy 6 - Oct - 2024 10 - Oct - 2024 6950 GBP
Bali , Indonesia 17 - Nov - 2024 21 - Nov - 2024 8100 GBP
Singapore , Singapore 17 - Nov - 2024 21 - Nov - 2024 7500 GBP
Washington , United States 17 - Nov - 2024 21 - Nov - 2024 11000 GBP
Istanbul , Turkey 17 - Nov - 2024 21 - Nov - 2024 4700 GBP
Dubai , UAE 24 - Nov - 2024 28 - Nov - 2024 4987.5 GBP
Paris , France 24 - Nov - 2024 28 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 24 - Nov - 2024 28 - Nov - 2024 8500 GBP
Dubai , UAE 3 - Nov - 2024 7 - Nov - 2024 4987.5 GBP
Paris , France 3 - Nov - 2024 7 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 3 - Nov - 2024 7 - Nov - 2024 8500 GBP
Kuala Lumpur , Malaysia 10 - Nov - 2024 14 - Nov - 2024 4750 GBP
Rome , Italy 10 - Nov - 2024 14 - Nov - 2024 7300 GBP
Barcelona , Spain 10 - Nov - 2024 14 - Nov - 2024 6950 GBP
Zurich , Switzerland 10 - Nov - 2024 14 - Nov - 2024 7950 GBP
London , UK 24 - Nov - 2024 28 - Nov - 2024 4950 GBP
Madrid , Spain 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Munich , Germany 24 - Nov - 2024 28 - Nov - 2024 7900 GBP
Berlin , Germany 24 - Nov - 2024 28 - Nov - 2024 7900 GBP
New York , United States 24 - Nov - 2024 28 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 24 - Nov - 2024 28 - Nov - 2024 8100 GBP
London , UK 3 - Nov - 2024 7 - Nov - 2024 4950 GBP
Madrid , Spain 3 - Nov - 2024 7 - Nov - 2024 6950 GBP
Munich , Germany 3 - Nov - 2024 7 - Nov - 2024 7900 GBP
Berlin , Germany 3 - Nov - 2024 7 - Nov - 2024 7900 GBP
New York , United States 3 - Nov - 2024 7 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 3 - Nov - 2024 7 - Nov - 2024 8100 GBP
Tokyo , Japan 24 - Nov - 2024 28 - Nov - 2024 9750 GBP
Tokyo , Japan 3 - Nov - 2024 7 - Nov - 2024 9750 GBP
Milan , Italy 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Milan , Italy 3 - Nov - 2024 7 - Nov - 2024 6950 GBP
London , UK 15 - Dec - 2024 19 - Dec - 2024 4950 GBP
Madrid , Spain 15 - Dec - 2024 19 - Dec - 2024 6950 GBP
Munich , Germany 15 - Dec - 2024 19 - Dec - 2024 7900 GBP
Berlin , Germany 15 - Dec - 2024 19 - Dec - 2024 7900 GBP
New York , United States 15 - Dec - 2024 19 - Dec - 2024 10900 GBP
Amsterdam , Netherlands 15 - Dec - 2024 19 - Dec - 2024 8100 GBP
Dubai , UAE 22 - Dec - 2024 26 - Dec - 2024 4987.5 GBP
Paris , France 22 - Dec - 2024 26 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 22 - Dec - 2024 26 - Dec - 2024 8500 GBP
Istanbul , Turkey 8 - Dec - 2024 12 - Dec - 2024 4700 GBP
Bali , Indonesia 8 - Dec - 2024 12 - Dec - 2024 8100 GBP
Singapore , Singapore 8 - Dec - 2024 12 - Dec - 2024 7500 GBP
Washington , United States 8 - Dec - 2024 12 - Dec - 2024 11000 GBP
Kuala Lumpur , Malaysia 1 - Dec - 2024 5 - Dec - 2024 4750 GBP
Rome , Italy 1 - Dec - 2024 5 - Dec - 2024 7300 GBP
Barcelona , Spain 1 - Dec - 2024 5 - Dec - 2024 6950 GBP
Zurich , Switzerland 1 - Dec - 2024 5 - Dec - 2024 7950 GBP
Dubai , UAE 8 - Dec - 2024 12 - Dec - 2024 4987.5 GBP
Paris , France 8 - Dec - 2024 12 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 8 - Dec - 2024 12 - Dec - 2024 8500 GBP
London , UK 8 - Dec - 2024 12 - Dec - 2024 4950 GBP
Madrid , Spain 8 - Dec - 2024 12 - Dec - 2024 6950 GBP
Munich , Germany 8 - Dec - 2024 12 - Dec - 2024 7900 GBP
Berlin , Germany 8 - Dec - 2024 12 - Dec - 2024 7900 GBP
New York , United States 8 - Dec - 2024 12 - Dec - 2024 10900 GBP
Amsterdam , Netherlands 8 - Dec - 2024 12 - Dec - 2024 8100 GBP
Milan , Italy 15 - Dec - 2024 19 - Dec - 2024 6950 GBP
Tokyo , Japan 22 - Dec - 2024 26 - Dec - 2024 9750 GBP
Tokyo , Japan 8 - Dec - 2024 12 - Dec - 2024 9750 GBP
Milan , Italy 8 - Dec - 2024 12 - Dec - 2024 6950 GBP

Course Syllabus

Introduction

This program is designed for:

Marketing and sales professionals, corporate executives, advertising managers, business development managers, sales personnel and others who are involved in commercial activities at all levels of the organization.

Objectives

  • Define the key account management’s main functions and best practices.
  • Recognize the importance of re-defining businesses processes to match the ever changing market and customer requirements.
  • Produce clear sales and marketing differentiators to neutralize competition (value-based proposition).
  • Design and use financial ratios and KPIs to measure their operations’ effectiveness.
  • Use leadership, negotiation and power proposals to leverage their business and lead the national key account team.

Content

Key Account (KA) Management: Overview and Best Practices

  • Key Account Management: An Overview
  • The New Landscape of Account Management
  • Understanding the Buy-Sell Ladder Model
  • Key Account Analysis and Qualifying
  • The Key Account Manager as a Business Developer
  • Understanding and Working the Customer Loyalty Ladder
  • Building Client Chemistry with F.O.R.M

The Business and KA Planning ProcessUsing the STAR Business Planning Process:

  • Strategic Analysis
  • Targets and Goals
  • Activities
  • Reality Check

Re-Defining Your Processes for Breakthrough Results

  • Reengineering Your Team Selling Process to Avoid Mistaking Motion for Action
  • Reviewing the Selling Process
  • Identifying your Unique Selling Propositions (USPs) and Distinctive Selling Points (DSPs)
  • Creating a Competitive Analysis Matrix Using USP and DSP to Neutralize Competition
  • Designing and Implementing Key Performance Indicators
  • Creating a Balanced Scorecard (Business Performance Audit)

Effective Negotiation Skills

  • The Definition of Negotiation
  • The Difference Between Persuading and Negotiating
  • The Negotiation Process
  • The Phases of the Purchasing Decision
  • Influencing Decision Criteria
  • Effective Concession Management During Negotiation
  • Completing Your Negotiation Plan

Building and Leading the National Key Account Team

  • Stages in Team Formation
  • Building a High Performance Team
  • Defining Team Roles
  • The Team Motivation Mix
  • Management versus Leadership
  • Practices of Exemplary Leaders (Industry Practices)

Writing Business Proposals that Sell

  • Writing a Typical Business Proposal
  • Formatting Tips and Tricks for Winning Proposals
  • Creating Your Own Proposal Template Using a Suggested Proposal Format Guide

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