Creative Retail Selling and Visual Merchandising Course

BMC Training provides Creative Retail Selling and Visual Merchandising in PR , Customer Services , Sales and Marketing. There are 54 training sessions in different cities.

Creative Retail Selling and Visual Merchandising Course Schedule

Type a city name
Venue Start Date End Date Details
Istanbul , Turkey 24 - 9 - 2023 28 - 9 - 2023
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Istanbul , Turkey 1 - 10 - 2023 5 - 10 - 2023
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Dubai , UAE 1 - 10 - 2023 5 - 10 - 2023
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Paris , France 1 - 10 - 2023 5 - 10 - 2023
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London , UK 1 - 10 - 2023 5 - 10 - 2023
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Kuala Lumpur , Malaysia 8 - 10 - 2023 12 - 10 - 2023
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London , UK 15 - 10 - 2023 19 - 10 - 2023
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Dubai , UAE 22 - 10 - 2023 26 - 10 - 2023
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Paris , France 22 - 10 - 2023 26 - 10 - 2023
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Dubai , UAE 5 - 11 - 2023 9 - 11 - 2023
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Paris , France 5 - 11 - 2023 9 - 11 - 2023
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Kuala Lumpur , Malaysia 12 - 11 - 2023 16 - 11 - 2023
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Istanbul , Turkey 19 - 11 - 2023 23 - 11 - 2023
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Dubai , UAE 26 - 11 - 2023 30 - 11 - 2023
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Paris , France 26 - 11 - 2023 30 - 11 - 2023
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London , UK 26 - 11 - 2023 30 - 11 - 2023
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Kuala Lumpur , Malaysia 3 - 12 - 2023 7 - 12 - 2023
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Istanbul , Turkey 10 - 12 - 2023 14 - 12 - 2023
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Dubai , UAE 10 - 12 - 2023 14 - 12 - 2023
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Paris , France 10 - 12 - 2023 14 - 12 - 2023
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London , UK 10 - 12 - 2023 14 - 12 - 2023
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London , UK 17 - 12 - 2023 21 - 12 - 2023
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Dubai , UAE 24 - 12 - 2023 28 - 12 - 2023
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Paris , France 24 - 12 - 2023 28 - 12 - 2023
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Kuala Lumpur , Malaysia 7 - 1 - 2024 11 - 1 - 2024
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Dubai , UAE 14 - 1 - 2024 18 - 1 - 2024
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Paris , France 14 - 1 - 2024 18 - 1 - 2024
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Dubai , UAE 21 - 1 - 2024 25 - 1 - 2024
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Paris , France 21 - 1 - 2024 25 - 1 - 2024
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London , UK 21 - 1 - 2024 25 - 1 - 2024
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Istanbul , Turkey 28 - 1 - 2024 1 - 2 - 2024
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Kuala Lumpur , Malaysia 4 - 2 - 2024 8 - 2 - 2024
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Istanbul , Turkey 11 - 2 - 2024 15 - 2 - 2024
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Dubai , UAE 11 - 2 - 2024 15 - 2 - 2024
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Paris , France 11 - 2 - 2024 15 - 2 - 2024
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London , UK 11 - 2 - 2024 15 - 2 - 2024
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Dubai , UAE 18 - 2 - 2024 22 - 2 - 2024
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Paris , France 18 - 2 - 2024 22 - 2 - 2024
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London , UK 25 - 2 - 2024 29 - 2 - 2024
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Dubai , UAE 3 - 3 - 2024 7 - 3 - 2024
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Paris , France 3 - 3 - 2024 7 - 3 - 2024
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Dubai , UAE 10 - 3 - 2024 14 - 3 - 2024
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Paris , France 10 - 3 - 2024 14 - 3 - 2024
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London , UK 10 - 3 - 2024 14 - 3 - 2024
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Istanbul , Turkey 17 - 3 - 2024 21 - 3 - 2024
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Kuala Lumpur , Malaysia 24 - 3 - 2024 28 - 3 - 2024
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Dubai , UAE 7 - 4 - 2024 11 - 4 - 2024
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Paris , France 7 - 4 - 2024 11 - 4 - 2024
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Istanbul , Turkey 14 - 4 - 2024 18 - 4 - 2024
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Dubai , UAE 14 - 4 - 2024 18 - 4 - 2024
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Paris , France 14 - 4 - 2024 18 - 4 - 2024
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London , UK 14 - 4 - 2024 18 - 4 - 2024
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Kuala Lumpur , Malaysia 21 - 4 - 2024 25 - 4 - 2024
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London , UK 28 - 4 - 2024 2 - 5 - 2024
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Course Description

Introduction

This program is designed for:

All retail sales staff as well as team leaders and supervisors accountable for sales.

Objectives

  • Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
  • Explain customer behavior in a retail environment.
  • Use practical selling skills to guide their customers through a defined customer decision process.
  • Create a positive customer shopping experience.
  • Generate outstanding customer service.

Content

The Changing Retail Environment

  • The Changing Business Environment
  • The Buyer Decision Process
  • New Roles of Retail Sales Associates
  • Three Basic Tasks of Retailing
  • Retailing Biggest Challenges
  • The Black Hole Concept

The Retail Selling Process

  • The Customers Buying Motives
  • The Retail Purchase Decision Process
  • Presale Planning (Gathering Information)
  • TheRetail Four Fold Selling Process (Selling Cycle)
  • Characteristics of a Top Retail Salesperson

The GUEST Approach Selling Format

  • Greeting the GUEST
  • Understanding the GUEST
  • Explaining the Products’ Features and Benefits
  • Suggesting Additional Items
  • Thanking the GUEST

Customer Service Excellence in Retail

  • Customer Service Defined (Retail Perspective)
  • Determining Customer Service Levels
  • Factors to Consider When Determining Customer Services to Offer
  • Foundations of Great Service People
  • Handling Complaints
  • Dealing with Different Types of Customers

Merchandising for the Ideal Customer Experience

  • Merchandising Presentation
  • Store Environment Atmosphere
  • Various Store Designs
  • The Different Types of Fixtures
  • Preparing and Conducting a “Store Audit Report”
  • Important Retail Metrics and KPIs (Evaluating Store and Staff Performance)
  • Field Visit to a Retail Shopping Centre