Creative Retail Selling and Visual Merchandising Course

Develop skills in creative retail selling and visual merchandising. Enroll in this course to enhance your ability to attract and engage customers. BMC Training offers Creative Retail Selling and Visual Merchandising Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 75 Training Sessions
  • Confirmed
  • One Week
Creative Retail Selling and Visual Merchandising Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Dubai , UAE 26 - Oct - 2025 30 - Oct - 2025 4987.5 GBP
Paris , France 26 - Oct - 2025 30 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 26 - Oct - 2025 30 - Oct - 2025 8500 GBP
Tokyo , Japan 26 - Oct - 2025 30 - Oct - 2025 9750 GBP
Geneva , Switzerland 26 - Oct - 2025 30 - Oct - 2025 8950 GBP
Istanbul , Turkey 16 - Nov - 2025 20 - Nov - 2025 4700 GBP
Bali , Indonesia 16 - Nov - 2025 20 - Nov - 2025 8100 GBP
Singapore , Singapore 16 - Nov - 2025 20 - Nov - 2025 7500 GBP
Washington , United States 16 - Nov - 2025 20 - Nov - 2025 11000 GBP
Dubai , UAE 23 - Nov - 2025 27 - Nov - 2025 4987.5 GBP
Paris , France 23 - Nov - 2025 27 - Nov - 2025 6700 GBP
Hong Kong , Hong Kong 23 - Nov - 2025 27 - Nov - 2025 8500 GBP
Tokyo , Japan 23 - Nov - 2025 27 - Nov - 2025 9750 GBP
Dubai , UAE 2 - Nov - 2025 6 - Nov - 2025 4987.5 GBP
Paris , France 2 - Nov - 2025 6 - Nov - 2025 6700 GBP
Hong Kong , Hong Kong 2 - Nov - 2025 6 - Nov - 2025 8500 GBP
Tokyo , Japan 2 - Nov - 2025 6 - Nov - 2025 9750 GBP
Kuala Lumpur , Malaysia 9 - Nov - 2025 13 - Nov - 2025 4750 GBP
Rome , Italy 9 - Nov - 2025 13 - Nov - 2025 7300 GBP
Barcelona , Spain 9 - Nov - 2025 13 - Nov - 2025 6950 GBP
Zurich , Switzerland 9 - Nov - 2025 13 - Nov - 2025 7950 GBP
London , UK 23 - Nov - 2025 27 - Nov - 2025 4950 GBP
Madrid , Spain 23 - Nov - 2025 27 - Nov - 2025 6950 GBP
Munich , Germany 23 - Nov - 2025 27 - Nov - 2025 7900 GBP
Berlin , Germany 23 - Nov - 2025 27 - Nov - 2025 7900 GBP
New York , United States 23 - Nov - 2025 27 - Nov - 2025 10900 GBP
Amsterdam , Netherlands 23 - Nov - 2025 27 - Nov - 2025 8100 GBP
Milan , Italy 23 - Nov - 2025 27 - Nov - 2025 6950 GBP
London , UK 2 - Nov - 2025 6 - Nov - 2025 4950 GBP
Madrid , Spain 2 - Nov - 2025 6 - Nov - 2025 6950 GBP
Munich , Germany 2 - Nov - 2025 6 - Nov - 2025 7900 GBP
Berlin , Germany 2 - Nov - 2025 6 - Nov - 2025 7900 GBP
New York , United States 2 - Nov - 2025 6 - Nov - 2025 10900 GBP
Amsterdam , Netherlands 2 - Nov - 2025 6 - Nov - 2025 8100 GBP
Milan , Italy 2 - Nov - 2025 6 - Nov - 2025 6950 GBP
Taipei , Taiwan 16 - Nov - 2025 20 - Nov - 2025 9300 GBP
Geneva , Switzerland 23 - Nov - 2025 27 - Nov - 2025 8950 GBP
Geneva , Switzerland 2 - Nov - 2025 6 - Nov - 2025 8950 GBP
Sydney , Australia 9 - Nov - 2025 13 - Nov - 2025 10900 GBP
Interlaken , Switzerland 9 - Nov - 2025 13 - Nov - 2025 8950 GBP
London , UK 21 - Dec - 2025 25 - Dec - 2025 4950 GBP
Madrid , Spain 21 - Dec - 2025 25 - Dec - 2025 6950 GBP
Munich , Germany 21 - Dec - 2025 25 - Dec - 2025 7900 GBP
Berlin , Germany 21 - Dec - 2025 25 - Dec - 2025 7900 GBP
New York , United States 21 - Dec - 2025 25 - Dec - 2025 10900 GBP
Amsterdam , Netherlands 21 - Dec - 2025 25 - Dec - 2025 8100 GBP
Milan , Italy 21 - Dec - 2025 25 - Dec - 2025 6950 GBP
Dubai , UAE 28 - Dec - 2025 1 - Jan - 2026 4987.5 GBP
Paris , France 28 - Dec - 2025 1 - Jan - 2026 6700 GBP
Hong Kong , Hong Kong 28 - Dec - 2025 1 - Jan - 2026 8500 GBP
Tokyo , Japan 28 - Dec - 2025 1 - Jan - 2026 9750 GBP
Istanbul , Turkey 14 - Dec - 2025 18 - Dec - 2025 4700 GBP
Bali , Indonesia 14 - Dec - 2025 18 - Dec - 2025 8100 GBP
Singapore , Singapore 14 - Dec - 2025 18 - Dec - 2025 7500 GBP
Washington , United States 14 - Dec - 2025 18 - Dec - 2025 11000 GBP
Kuala Lumpur , Malaysia 7 - Dec - 2025 11 - Dec - 2025 4750 GBP
Rome , Italy 7 - Dec - 2025 11 - Dec - 2025 7300 GBP
Barcelona , Spain 7 - Dec - 2025 11 - Dec - 2025 6950 GBP
Zurich , Switzerland 7 - Dec - 2025 11 - Dec - 2025 7950 GBP
Dubai , UAE 14 - Dec - 2025 18 - Dec - 2025 4987.5 GBP
Paris , France 14 - Dec - 2025 18 - Dec - 2025 6700 GBP
Hong Kong , Hong Kong 14 - Dec - 2025 18 - Dec - 2025 8500 GBP
Tokyo , Japan 14 - Dec - 2025 18 - Dec - 2025 9750 GBP
London , UK 14 - Dec - 2025 18 - Dec - 2025 4950 GBP
Madrid , Spain 14 - Dec - 2025 18 - Dec - 2025 6950 GBP
Munich , Germany 14 - Dec - 2025 18 - Dec - 2025 7900 GBP
Berlin , Germany 14 - Dec - 2025 18 - Dec - 2025 7900 GBP
New York , United States 14 - Dec - 2025 18 - Dec - 2025 10900 GBP
Amsterdam , Netherlands 14 - Dec - 2025 18 - Dec - 2025 8100 GBP
Milan , Italy 14 - Dec - 2025 18 - Dec - 2025 6950 GBP
Geneva , Switzerland 28 - Dec - 2025 1 - Jan - 2026 8950 GBP
Taipei , Taiwan 14 - Dec - 2025 18 - Dec - 2025 9300 GBP
Sydney , Australia 7 - Dec - 2025 11 - Dec - 2025 10900 GBP
Interlaken , Switzerland 7 - Dec - 2025 11 - Dec - 2025 8950 GBP
Geneva , Switzerland 14 - Dec - 2025 18 - Dec - 2025 8950 GBP

Course Syllabus

Introduction

This program is designed for:

All retail sales staff as well as team leaders and supervisors accountable for sales.

Objectives

  • Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
  • Explain customer behavior in a retail environment.
  • Use practical selling skills to guide their customers through a defined customer decision process.
  • Create a positive customer shopping experience.
  • Generate outstanding customer service.

Content

The Changing Retail Environment

  • The Changing Business Environment
  • The Buyer Decision Process
  • New Roles of Retail Sales Associates
  • Three Basic Tasks of Retailing
  • Retailing Biggest Challenges
  • The Black Hole Concept

The Retail Selling Process

  • The Customers Buying Motives
  • The Retail Purchase Decision Process
  • Presale Planning (Gathering Information)
  • TheRetail Four Fold Selling Process (Selling Cycle)
  • Characteristics of a Top Retail Salesperson

The GUEST Approach Selling Format

  • Greeting the GUEST
  • Understanding the GUEST
  • Explaining the Products’ Features and Benefits
  • Suggesting Additional Items
  • Thanking the GUEST

Customer Service Excellence in Retail

  • Customer Service Defined (Retail Perspective)
  • Determining Customer Service Levels
  • Factors to Consider When Determining Customer Services to Offer
  • Foundations of Great Service People
  • Handling Complaints
  • Dealing with Different Types of Customers

Merchandising for the Ideal Customer Experience

  • Merchandising Presentation
  • Store Environment Atmosphere
  • Various Store Designs
  • The Different Types of Fixtures
  • Preparing and Conducting a “Store Audit Reportâ€Â
  • Important Retail Metrics and KPIs (Evaluating Store and Staff Performance)
  • Field Visit to a Retail Shopping Centre

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