/  Creative Retail Selling and Visual Merchandising Training

Creative Retail Selling and Visual Merchandising Training

BMC Training provides a training course in Creative Retail Selling and Visual Merchandising in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Istanbul
    27 - 9 - 2020
    1 - 10 - 2020
  • Bali
    27 - 9 - 2020
    1 - 10 - 2020
  • Singapore
    27 - 9 - 2020
    1 - 10 - 2020
  • Washington
    27 - 9 - 2020
    1 - 10 - 2020
  • London
    18 - 10 - 2020
    22 - 10 - 2020
  • Madrid
    18 - 10 - 2020
    22 - 10 - 2020
  • Munich
    18 - 10 - 2020
    22 - 10 - 2020
  • Berlin
    18 - 10 - 2020
    22 - 10 - 2020
  • New York
    18 - 10 - 2020
    22 - 10 - 2020
  • Dubai
    25 - 10 - 2020
    29 - 10 - 2020
  • Paris
    25 - 10 - 2020
    29 - 10 - 2020
  • Hong Kong
    25 - 10 - 2020
    29 - 10 - 2020
  • Istanbul
    4 - 10 - 2020
    8 - 10 - 2020
  • Bali
    4 - 10 - 2020
    8 - 10 - 2020
  • Singapore
    4 - 10 - 2020
    8 - 10 - 2020
  • Washington
    4 - 10 - 2020
    8 - 10 - 2020
  • Kuala Lumpur
    11 - 10 - 2020
    15 - 10 - 2020
  • Rome
    11 - 10 - 2020
    15 - 10 - 2020
  • Barcelona
    11 - 10 - 2020
    15 - 10 - 2020
  • Zurich
    11 - 10 - 2020
    15 - 10 - 2020
  • Istanbul
    15 - 11 - 2020
    19 - 11 - 2020
  • Bali
    15 - 11 - 2020
    19 - 11 - 2020
  • Singapore
    15 - 11 - 2020
    19 - 11 - 2020
  • Washington
    15 - 11 - 2020
    19 - 11 - 2020
  • Dubai
    22 - 11 - 2020
    26 - 11 - 2020
  • Paris
    22 - 11 - 2020
    26 - 11 - 2020
  • Hong Kong
    22 - 11 - 2020
    26 - 11 - 2020
  • Dubai
    1 - 11 - 2020
    5 - 11 - 2020
  • Paris
    1 - 11 - 2020
    5 - 11 - 2020
  • Hong Kong
    1 - 11 - 2020
    5 - 11 - 2020
  • Kuala Lumpur
    8 - 11 - 2020
    12 - 11 - 2020
  • Rome
    8 - 11 - 2020
    12 - 11 - 2020
  • Barcelona
    8 - 11 - 2020
    12 - 11 - 2020
  • Zurich
    8 - 11 - 2020
    12 - 11 - 2020
  • London
    22 - 11 - 2020
    26 - 11 - 2020
  • Madrid
    22 - 11 - 2020
    26 - 11 - 2020
  • Munich
    22 - 11 - 2020
    26 - 11 - 2020
  • Berlin
    22 - 11 - 2020
    26 - 11 - 2020
  • New York
    22 - 11 - 2020
    26 - 11 - 2020
  • London
    20 - 12 - 2020
    24 - 12 - 2020
  • Madrid
    20 - 12 - 2020
    24 - 12 - 2020
  • Munich
    20 - 12 - 2020
    24 - 12 - 2020
  • Berlin
    20 - 12 - 2020
    24 - 12 - 2020
  • New York
    20 - 12 - 2020
    24 - 12 - 2020
  • Dubai
    27 - 12 - 2020
    31 - 12 - 2020
  • Paris
    27 - 12 - 2020
    31 - 12 - 2020
  • Hong Kong
    27 - 12 - 2020
    31 - 12 - 2020
  • Istanbul
    13 - 12 - 2020
    17 - 12 - 2020
  • Bali
    13 - 12 - 2020
    17 - 12 - 2020
  • Singapore
    13 - 12 - 2020
    17 - 12 - 2020
  • Washington
    13 - 12 - 2020
    17 - 12 - 2020
  • Kuala Lumpur
    6 - 12 - 2020
    10 - 12 - 2020
  • Rome
    6 - 12 - 2020
    10 - 12 - 2020
  • Barcelona
    6 - 12 - 2020
    10 - 12 - 2020
  • Zurich
    6 - 12 - 2020
    10 - 12 - 2020

Introduction

This program is designed for:

All retail sales staff as well as team leaders and supervisors accountable for sales.

Objectives

  • Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
  • Explain customer behavior in a retail environment.
  • Use practical selling skills to guide their customers through a defined customer decision process.
  • Create a positive customer shopping experience.
  • Generate outstanding customer service.

Content

The Changing Retail Environment

  • The Changing Business Environment
  • The Buyer Decision Process
  • New Roles of Retail Sales Associates
  • Three Basic Tasks of Retailing
  • Retailing Biggest Challenges
  • The Black Hole Concept

The Retail Selling Process

  • The Customers Buying Motives
  • The Retail Purchase Decision Process
  • Presale Planning (Gathering Information)
  • TheRetail Four Fold Selling Process (Selling Cycle)
  • Characteristics of a Top Retail Salesperson

The GUEST Approach Selling Format

  • Greeting the GUEST
  • Understanding the GUEST
  • Explaining the Products’ Features and Benefits
  • Suggesting Additional Items
  • Thanking the GUEST

Customer Service Excellence in Retail

  • Customer Service Defined (Retail Perspective)
  • Determining Customer Service Levels
  • Factors to Consider When Determining Customer Services to Offer
  • Foundations of Great Service People
  • Handling Complaints
  • Dealing with Different Types of Customers

Merchandising for the Ideal Customer Experience

  • Merchandising Presentation
  • Store Environment Atmosphere
  • Various Store Designs
  • The Different Types of Fixtures
  • Preparing and Conducting a “Store Audit Report”
  • Important Retail Metrics and KPIs (Evaluating Store and Staff Performance)
  • Field Visit to a Retail Shopping Centre

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