Creative Retail Selling and Visual Merchandising Course Schedule
Type a city name
Venue | Start Date | End Date | Details |
---|---|---|---|
Istanbul , Turkey | 24 - 9 - 2023 | 28 - 9 - 2023 |
|
Istanbul , Turkey | 1 - 10 - 2023 | 5 - 10 - 2023 |
|
Dubai , UAE | 1 - 10 - 2023 | 5 - 10 - 2023 |
|
Paris , France | 1 - 10 - 2023 | 5 - 10 - 2023 |
|
London , UK | 1 - 10 - 2023 | 5 - 10 - 2023 |
|
Kuala Lumpur , Malaysia | 8 - 10 - 2023 | 12 - 10 - 2023 |
|
London , UK | 15 - 10 - 2023 | 19 - 10 - 2023 |
|
Dubai , UAE | 22 - 10 - 2023 | 26 - 10 - 2023 |
|
Paris , France | 22 - 10 - 2023 | 26 - 10 - 2023 |
|
Dubai , UAE | 5 - 11 - 2023 | 9 - 11 - 2023 |
|
Paris , France | 5 - 11 - 2023 | 9 - 11 - 2023 |
|
Kuala Lumpur , Malaysia | 12 - 11 - 2023 | 16 - 11 - 2023 |
|
Istanbul , Turkey | 19 - 11 - 2023 | 23 - 11 - 2023 |
|
Dubai , UAE | 26 - 11 - 2023 | 30 - 11 - 2023 |
|
Paris , France | 26 - 11 - 2023 | 30 - 11 - 2023 |
|
London , UK | 26 - 11 - 2023 | 30 - 11 - 2023 |
|
Kuala Lumpur , Malaysia | 3 - 12 - 2023 | 7 - 12 - 2023 |
|
Istanbul , Turkey | 10 - 12 - 2023 | 14 - 12 - 2023 |
|
Dubai , UAE | 10 - 12 - 2023 | 14 - 12 - 2023 |
|
Paris , France | 10 - 12 - 2023 | 14 - 12 - 2023 |
|
London , UK | 10 - 12 - 2023 | 14 - 12 - 2023 |
|
London , UK | 17 - 12 - 2023 | 21 - 12 - 2023 |
|
Dubai , UAE | 24 - 12 - 2023 | 28 - 12 - 2023 |
|
Paris , France | 24 - 12 - 2023 | 28 - 12 - 2023 |
|
Kuala Lumpur , Malaysia | 7 - 1 - 2024 | 11 - 1 - 2024 |
|
Dubai , UAE | 14 - 1 - 2024 | 18 - 1 - 2024 |
|
Paris , France | 14 - 1 - 2024 | 18 - 1 - 2024 |
|
Dubai , UAE | 21 - 1 - 2024 | 25 - 1 - 2024 |
|
Paris , France | 21 - 1 - 2024 | 25 - 1 - 2024 |
|
London , UK | 21 - 1 - 2024 | 25 - 1 - 2024 |
|
Istanbul , Turkey | 28 - 1 - 2024 | 1 - 2 - 2024 |
|
Kuala Lumpur , Malaysia | 4 - 2 - 2024 | 8 - 2 - 2024 |
|
Istanbul , Turkey | 11 - 2 - 2024 | 15 - 2 - 2024 |
|
Dubai , UAE | 11 - 2 - 2024 | 15 - 2 - 2024 |
|
Paris , France | 11 - 2 - 2024 | 15 - 2 - 2024 |
|
London , UK | 11 - 2 - 2024 | 15 - 2 - 2024 |
|
Dubai , UAE | 18 - 2 - 2024 | 22 - 2 - 2024 |
|
Paris , France | 18 - 2 - 2024 | 22 - 2 - 2024 |
|
London , UK | 25 - 2 - 2024 | 29 - 2 - 2024 |
|
Dubai , UAE | 3 - 3 - 2024 | 7 - 3 - 2024 |
|
Paris , France | 3 - 3 - 2024 | 7 - 3 - 2024 |
|
Dubai , UAE | 10 - 3 - 2024 | 14 - 3 - 2024 |
|
Paris , France | 10 - 3 - 2024 | 14 - 3 - 2024 |
|
London , UK | 10 - 3 - 2024 | 14 - 3 - 2024 |
|
Istanbul , Turkey | 17 - 3 - 2024 | 21 - 3 - 2024 |
|
Kuala Lumpur , Malaysia | 24 - 3 - 2024 | 28 - 3 - 2024 |
|
Dubai , UAE | 7 - 4 - 2024 | 11 - 4 - 2024 |
|
Paris , France | 7 - 4 - 2024 | 11 - 4 - 2024 |
|
Istanbul , Turkey | 14 - 4 - 2024 | 18 - 4 - 2024 |
|
Dubai , UAE | 14 - 4 - 2024 | 18 - 4 - 2024 |
|
Paris , France | 14 - 4 - 2024 | 18 - 4 - 2024 |
|
London , UK | 14 - 4 - 2024 | 18 - 4 - 2024 |
|
Kuala Lumpur , Malaysia | 21 - 4 - 2024 | 25 - 4 - 2024 |
|
London , UK | 28 - 4 - 2024 | 2 - 5 - 2024 |
|
Course Description
Introduction
This program is designed for:
All retail sales staff as well as team leaders and supervisors accountable for sales.
Objectives
- Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
- Explain customer behavior in a retail environment.
- Use practical selling skills to guide their customers through a defined customer decision process.
- Create a positive customer shopping experience.
- Generate outstanding customer service.
Content
The Changing Retail Environment
- The Changing Business Environment
- The Buyer Decision Process
- New Roles of Retail Sales Associates
- Three Basic Tasks of Retailing
- Retailing Biggest Challenges
- The Black Hole Concept
The Retail Selling Process
- The Customers Buying Motives
- The Retail Purchase Decision Process
- Presale Planning (Gathering Information)
- TheRetail Four Fold Selling Process (Selling Cycle)
- Characteristics of a Top Retail Salesperson
The GUEST Approach Selling Format
- Greeting the GUEST
- Understanding the GUEST
- Explaining the Products’ Features and Benefits
- Suggesting Additional Items
- Thanking the GUEST
Customer Service Excellence in Retail
- Customer Service Defined (Retail Perspective)
- Determining Customer Service Levels
- Factors to Consider When Determining Customer Services to Offer
- Foundations of Great Service People
- Handling Complaints
- Dealing with Different Types of Customers
Merchandising for the Ideal Customer Experience
- Merchandising Presentation
- Store Environment Atmosphere
- Various Store Designs
- The Different Types of Fixtures
- Preparing and Conducting a “Store Audit Reportâ€
- Important Retail Metrics and KPIs (Evaluating Store and Staff Performance)
- Field Visit to a Retail Shopping Centre