/  Creative Retail Selling and Visual Merchandising Training

Creative Retail Selling and Visual Merchandising Training

BMC Training provides a training course in Creative Retail Selling and Visual Merchandising in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Istanbul
    21 - 8 - 2022
    25 - 8 - 2022
  • Dubai
    21 - 8 - 2022
    25 - 8 - 2022
  • Paris
    21 - 8 - 2022
    25 - 8 - 2022
  • London
    21 - 8 - 2022
    25 - 8 - 2022
  • Kuala Lumpur
    28 - 8 - 2022
    1 - 9 - 2022
  • Dubai
    4 - 9 - 2022
    8 - 9 - 2022
  • Paris
    4 - 9 - 2022
    8 - 9 - 2022
  • London
    4 - 9 - 2022
    8 - 9 - 2022
  • Dubai
    11 - 9 - 2022
    15 - 9 - 2022
  • Paris
    11 - 9 - 2022
    15 - 9 - 2022
  • Kuala Lumpur
    18 - 9 - 2022
    22 - 9 - 2022
  • Istanbul
    25 - 9 - 2022
    29 - 9 - 2022
  • Istanbul
    2 - 10 - 2022
    6 - 10 - 2022
  • Dubai
    2 - 10 - 2022
    6 - 10 - 2022
  • Paris
    2 - 10 - 2022
    6 - 10 - 2022
  • London
    2 - 10 - 2022
    6 - 10 - 2022
  • Kuala Lumpur
    9 - 10 - 2022
    13 - 10 - 2022
  • London
    16 - 10 - 2022
    20 - 10 - 2022
  • Dubai
    23 - 10 - 2022
    27 - 10 - 2022
  • Paris
    23 - 10 - 2022
    27 - 10 - 2022
  • Dubai
    6 - 11 - 2022
    10 - 11 - 2022
  • Paris
    6 - 11 - 2022
    10 - 11 - 2022
  • Kuala Lumpur
    13 - 11 - 2022
    17 - 11 - 2022
  • Istanbul
    20 - 11 - 2022
    24 - 11 - 2022
  • Dubai
    27 - 11 - 2022
    1 - 12 - 2022
  • Paris
    27 - 11 - 2022
    1 - 12 - 2022
  • London
    27 - 11 - 2022
    1 - 12 - 2022
  • Kuala Lumpur
    4 - 12 - 2022
    8 - 12 - 2022
  • Istanbul
    11 - 12 - 2022
    15 - 12 - 2022
  • Dubai
    11 - 12 - 2022
    15 - 12 - 2022
  • Paris
    11 - 12 - 2022
    15 - 12 - 2022
  • London
    11 - 12 - 2022
    15 - 12 - 2022
  • London
    18 - 12 - 2022
    22 - 12 - 2022
  • Dubai
    25 - 12 - 2022
    29 - 12 - 2022
  • Paris
    25 - 12 - 2022
    29 - 12 - 2022
  • Kuala Lumpur
    1 - 1 - 2023
    5 - 1 - 2023
  • Dubai
    8 - 1 - 2023
    12 - 1 - 2023
  • Paris
    8 - 1 - 2023
    12 - 1 - 2023
  • Dubai
    15 - 1 - 2023
    19 - 1 - 2023
  • Paris
    15 - 1 - 2023
    19 - 1 - 2023
  • London
    15 - 1 - 2023
    19 - 1 - 2023
  • Istanbul
    22 - 1 - 2023
    26 - 1 - 2023
  • Kuala Lumpur
    5 - 2 - 2023
    9 - 2 - 2023
  • Istanbul
    12 - 2 - 2023
    16 - 2 - 2023
  • Dubai
    12 - 2 - 2023
    16 - 2 - 2023
  • Paris
    12 - 2 - 2023
    16 - 2 - 2023
  • London
    12 - 2 - 2023
    16 - 2 - 2023
  • Dubai
    19 - 2 - 2023
    23 - 2 - 2023
  • Paris
    19 - 2 - 2023
    23 - 2 - 2023
  • London
    26 - 2 - 2023
    2 - 3 - 2023
  • Dubai
    5 - 3 - 2023
    9 - 3 - 2023
  • Paris
    5 - 3 - 2023
    9 - 3 - 2023
  • Dubai
    12 - 3 - 2023
    16 - 3 - 2023
  • Paris
    12 - 3 - 2023
    16 - 3 - 2023
  • London
    12 - 3 - 2023
    16 - 3 - 2023
  • Istanbul
    19 - 3 - 2023
    23 - 3 - 2023
  • Kuala Lumpur
    26 - 3 - 2023
    30 - 3 - 2023
  • Dubai
    2 - 4 - 2023
    6 - 4 - 2023
  • Paris
    2 - 4 - 2023
    6 - 4 - 2023
  • Istanbul
    9 - 4 - 2023
    13 - 4 - 2023
  • Dubai
    9 - 4 - 2023
    13 - 4 - 2023
  • Paris
    9 - 4 - 2023
    13 - 4 - 2023
  • London
    9 - 4 - 2023
    13 - 4 - 2023
  • Kuala Lumpur
    16 - 4 - 2023
    20 - 4 - 2023
  • London
    23 - 4 - 2023
    27 - 4 - 2023
  • Dubai
    7 - 5 - 2023
    11 - 5 - 2023
  • Paris
    7 - 5 - 2023
    11 - 5 - 2023
  • London
    7 - 5 - 2023
    11 - 5 - 2023
  • Istanbul
    14 - 5 - 2023
    18 - 5 - 2023
  • Dubai
    21 - 5 - 2023
    25 - 5 - 2023
  • Paris
    21 - 5 - 2023
    25 - 5 - 2023
  • Kuala Lumpur
    28 - 5 - 2023
    1 - 6 - 2023
  • Kuala Lumpur
    4 - 6 - 2023
    8 - 6 - 2023
  • London
    11 - 6 - 2023
    15 - 6 - 2023
  • Dubai
    18 - 6 - 2023
    22 - 6 - 2023
  • Paris
    18 - 6 - 2023
    22 - 6 - 2023
  • Istanbul
    25 - 6 - 2023
    29 - 6 - 2023
  • Dubai
    25 - 6 - 2023
    29 - 6 - 2023
  • Paris
    25 - 6 - 2023
    29 - 6 - 2023
  • London
    25 - 6 - 2023
    29 - 6 - 2023
  • Istanbul
    2 - 7 - 2023
    6 - 7 - 2023
  • Dubai
    9 - 7 - 2023
    13 - 7 - 2023
  • Paris
    9 - 7 - 2023
    13 - 7 - 2023
  • London
    9 - 7 - 2023
    13 - 7 - 2023
  • Dubai
    16 - 7 - 2023
    20 - 7 - 2023
  • Paris
    16 - 7 - 2023
    20 - 7 - 2023
  • London
    16 - 7 - 2023
    20 - 7 - 2023
  • Kuala Lumpur
    23 - 7 - 2023
    27 - 7 - 2023
  • London
    6 - 8 - 2023
    10 - 8 - 2023
  • Dubai
    13 - 8 - 2023
    17 - 8 - 2023
  • Paris
    13 - 8 - 2023
    17 - 8 - 2023

Introduction

This program is designed for:

All retail sales staff as well as team leaders and supervisors accountable for sales.

Objectives

  • Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
  • Explain customer behavior in a retail environment.
  • Use practical selling skills to guide their customers through a defined customer decision process.
  • Create a positive customer shopping experience.
  • Generate outstanding customer service.

Content

The Changing Retail Environment

  • The Changing Business Environment
  • The Buyer Decision Process
  • New Roles of Retail Sales Associates
  • Three Basic Tasks of Retailing
  • Retailing Biggest Challenges
  • The Black Hole Concept

The Retail Selling Process

  • The Customers Buying Motives
  • The Retail Purchase Decision Process
  • Presale Planning (Gathering Information)
  • TheRetail Four Fold Selling Process (Selling Cycle)
  • Characteristics of a Top Retail Salesperson

The GUEST Approach Selling Format

  • Greeting the GUEST
  • Understanding the GUEST
  • Explaining the Products’ Features and Benefits
  • Suggesting Additional Items
  • Thanking the GUEST

Customer Service Excellence in Retail

  • Customer Service Defined (Retail Perspective)
  • Determining Customer Service Levels
  • Factors to Consider When Determining Customer Services to Offer
  • Foundations of Great Service People
  • Handling Complaints
  • Dealing with Different Types of Customers

Merchandising for the Ideal Customer Experience

  • Merchandising Presentation
  • Store Environment Atmosphere
  • Various Store Designs
  • The Different Types of Fixtures
  • Preparing and Conducting a “Store Audit Report”
  • Important Retail Metrics and KPIs (Evaluating Store and Staff Performance)
  • Field Visit to a Retail Shopping Centre

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