/  Creative Retail Selling and Visual Merchandising Training

Creative Retail Selling and Visual Merchandising Training

BMC Training provides a training course in Creative Retail Selling and Visual Merchandising in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • London
    7 - 10 - 2018
    11 - 10 - 2018
  • Dubai
    21 - 10 - 2018
    25 - 10 - 2018
  • Paris
    7 - 10 - 2018
    11 - 10 - 2018
  • Kuala Lumpur
    18 - 11 - 2018
    22 - 11 - 2018
  • Istanbul
    11 - 11 - 2018
    15 - 11 - 2018
  • Muscat
    18 - 11 - 2018
    22 - 11 - 2018
  • Paris
    25 - 11 - 2018
    29 - 11 - 2018
  • London
    2 - 12 - 2018
    6 - 12 - 2018
  • Dubai
    9 - 12 - 2018
    13 - 12 - 2018
  • Paris
    2 - 12 - 2018
    6 - 12 - 2018
  • Kuala Lumpur
    27 - 1 - 2019
    31 - 1 - 2019
  • Istanbul
    20 - 1 - 2019
    24 - 1 - 2019
  • Muscat
    27 - 1 - 2019
    31 - 1 - 2019
  • London
    10 - 2 - 2019
    14 - 2 - 2019
  • Dubai
    17 - 2 - 2019
    21 - 2 - 2019
  • Paris
    10 - 2 - 2019
    14 - 2 - 2019
  • Kuala Lumpur
    24 - 3 - 2019
    28 - 3 - 2019
  • Istanbul
    10 - 3 - 2019
    14 - 3 - 2019
  • Muscat
    24 - 3 - 2019
    28 - 3 - 2019
  • London
    14 - 4 - 2019
    18 - 4 - 2019
  • Dubai
    14 - 4 - 2019
    18 - 4 - 2019
  • Paris
    14 - 4 - 2019
    18 - 4 - 2019
  • Kuala Lumpur
    12 - 5 - 2019
    16 - 5 - 2019
  • Istanbul
    19 - 5 - 2019
    23 - 5 - 2019
  • Muscat
    12 - 5 - 2019
    16 - 5 - 2019
  • London
    23 - 6 - 2019
    27 - 6 - 2019
  • Dubai
    2 - 6 - 2019
    6 - 6 - 2019
  • Paris
    23 - 6 - 2019
    27 - 6 - 2019
  • Kuala Lumpur
    7 - 7 - 2019
    11 - 7 - 2019
  • Istanbul
    28 - 7 - 2019
    1 - 8 - 2019
  • Muscat
    7 - 7 - 2019
    11 - 7 - 2019
  • London
    18 - 8 - 2019
    22 - 8 - 2019
  • Dubai
    11 - 8 - 2019
    15 - 8 - 2019
  • Paris
    18 - 8 - 2019
    22 - 8 - 2019
  • Kuala Lumpur
    15 - 9 - 2019
    19 - 9 - 2019
  • Istanbul
    15 - 9 - 2019
    19 - 9 - 2019
  • Muscat
    15 - 9 - 2019
    19 - 9 - 2019

Introduction

This program is designed for:

All retail sales staff as well as team leaders and supervisors accountable for sales.

Objectives

  • Develop the necessary competence and attitude to maximize sales and create long-term customer loyalty.
  • Explain customer behavior in a retail environment.
  • Use practical selling skills to guide their customers through a defined customer decision process.
  • Create a positive customer shopping experience.
  • Generate outstanding customer service.

Content

The Changing Retail Environment

  • The Changing Business Environment
  • The Buyer Decision Process
  • New Roles of Retail Sales Associates
  • Three Basic Tasks of Retailing
  • Retailing Biggest Challenges
  • The Black Hole Concept

The Retail Selling Process

  • The Customers Buying Motives
  • The Retail Purchase Decision Process
  • Presale Planning (Gathering Information)
  • TheRetail Four Fold Selling Process (Selling Cycle)
  • Characteristics of a Top Retail Salesperson

The GUEST Approach Selling Format

  • Greeting the GUEST
  • Understanding the GUEST
  • Explaining the Products’ Features and Benefits
  • Suggesting Additional Items
  • Thanking the GUEST

Customer Service Excellence in Retail

  • Customer Service Defined (Retail Perspective)
  • Determining Customer Service Levels
  • Factors to Consider When Determining Customer Services to Offer
  • Foundations of Great Service People
  • Handling Complaints
  • Dealing with Different Types of Customers

Merchandising for the Ideal Customer Experience

  • Merchandising Presentation
  • Store Environment Atmosphere
  • Various Store Designs
  • The Different Types of Fixtures
  • Preparing and Conducting a “Store Audit Report”
  • Important Retail Metrics and KPIs (Evaluating Store and Staff Performance)
  • Field Visit to a Retail Shopping Centre

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