Retail Management Skills Course

BMC Training provides Retail Management Skills in PR , Customer Services , Sales and Marketing. There are 46 training sessions in different cities.

Retail Management Skills Course Schedule

Type a city name
Venue Start Date End Date Details
Dubai , UAE 24 - 9 - 2023 28 - 9 - 2023
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Paris , France 24 - 9 - 2023 28 - 9 - 2023
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Istanbul , Turkey 1 - 10 - 2023 5 - 10 - 2023
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Dubai , UAE 8 - 10 - 2023 12 - 10 - 2023
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Paris , France 8 - 10 - 2023 12 - 10 - 2023
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London , UK 15 - 10 - 2023 19 - 10 - 2023
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Kuala Lumpur , Malaysia 22 - 10 - 2023 26 - 10 - 2023
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Istanbul , Turkey 5 - 11 - 2023 9 - 11 - 2023
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Kuala Lumpur , Malaysia 12 - 11 - 2023 16 - 11 - 2023
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Dubai , UAE 19 - 11 - 2023 23 - 11 - 2023
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Paris , France 19 - 11 - 2023 23 - 11 - 2023
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Dubai , UAE 26 - 11 - 2023 30 - 11 - 2023
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Paris , France 26 - 11 - 2023 30 - 11 - 2023
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London , UK 26 - 11 - 2023 30 - 11 - 2023
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Kuala Lumpur , Malaysia 26 - 11 - 2023 30 - 11 - 2023
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Dubai , UAE 3 - 12 - 2023 7 - 12 - 2023
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Paris , France 3 - 12 - 2023 7 - 12 - 2023
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Istanbul , Turkey 10 - 12 - 2023 14 - 12 - 2023
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London , UK 17 - 12 - 2023 21 - 12 - 2023
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Kuala Lumpur , Malaysia 24 - 12 - 2023 28 - 12 - 2023
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Kuala Lumpur , Malaysia 7 - 1 - 2024 11 - 1 - 2024
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Istanbul , Turkey 14 - 1 - 2024 18 - 1 - 2024
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Dubai , UAE 21 - 1 - 2024 25 - 1 - 2024
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Paris , France 21 - 1 - 2024 25 - 1 - 2024
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London , UK 21 - 1 - 2024 25 - 1 - 2024
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Kuala Lumpur , Malaysia 21 - 1 - 2024 25 - 1 - 2024
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Dubai , UAE 28 - 1 - 2024 1 - 2 - 2024
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Paris , France 28 - 1 - 2024 1 - 2 - 2024
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Dubai , UAE 4 - 2 - 2024 8 - 2 - 2024
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Paris , France 4 - 2 - 2024 8 - 2 - 2024
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Istanbul , Turkey 11 - 2 - 2024 15 - 2 - 2024
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Kuala Lumpur , Malaysia 18 - 2 - 2024 22 - 2 - 2024
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London , UK 25 - 2 - 2024 29 - 2 - 2024
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Istanbul , Turkey 3 - 3 - 2024 7 - 3 - 2024
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Dubai , UAE 10 - 3 - 2024 14 - 3 - 2024
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Paris , France 10 - 3 - 2024 14 - 3 - 2024
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London , UK 10 - 3 - 2024 14 - 3 - 2024
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Kuala Lumpur , Malaysia 10 - 3 - 2024 14 - 3 - 2024
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Dubai , UAE 17 - 3 - 2024 21 - 3 - 2024
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Paris , France 17 - 3 - 2024 21 - 3 - 2024
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Kuala Lumpur , Malaysia 24 - 3 - 2024 28 - 3 - 2024
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Kuala Lumpur , Malaysia 7 - 4 - 2024 11 - 4 - 2024
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Istanbul , Turkey 14 - 4 - 2024 18 - 4 - 2024
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Dubai , UAE 21 - 4 - 2024 25 - 4 - 2024
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Paris , France 21 - 4 - 2024 25 - 4 - 2024
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London , UK 28 - 4 - 2024 2 - 5 - 2024
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Course Description

Introduction

Who should attend:

Senior retail managers who want to discover the various traits of successful retail management through actual case studies and industry best practices that showcase the required skills and strategies.

Objectives

  • Analyze store operations, supervise employees and manage inventory.
  • Understand customer behavior in a retail environment.
  • Develop successful sales plans to grow store profitability.
  • Produce a positive shopping experience.
  • Use proper merchandising and promotional strategies to improve sales performance and customer loyalty.

Content

The Retail Environment and Challenges

  • Retailing Defined 
  • Today’s Retail Environment 
  • The Pillars of Retail (7Ps) and Related Metrics
  • Retailing and Marketing Channels

Retail Strategies and Business Intelligence

  • Retail Competitive Strategies 
  • The 5 Dimensions of a Retail Strategy
  • The EST Model: Achieving Strategic Positioning 
  • Assessing Strengths and Weaknesses for Better Positioning 
  • Retail Leadership Guidelines 
  • The Components of Retail Business Intelligence 
  • Business Intelligence and Retail Operations

Store Sales Performance Metrics

  • Critical Performance Questions
  • What to Measure and When?
  • 15 Key Retail Metrics 
  • The Strategic Profit Model (DuPont Analysis)
  • Computing the Store’s Return on Net Worth

Retail Sales Management and Coaching

  • The New Role of the Retail Sales Associates
  • Relationship Selling and Retailing
  • The Retail Sales Management Process 
    • Hire 
    • Train
    • Set Goals and Objectives
    • Define and Measure Metrics
    • Motivate 
    • Performance Evaluation
    • Rewards and Incentives 

Retail Performance Management

  • The Critical Components of Retail Performance 
    • Improve the Quality of Leadership
    • Instill a High Performance Culture
    • Develop and Implement HR Programs and Processes
  • Evaluating Individual Performance Levels 
  • Developing Balanced Scorecards (Store and Retail Sales Associates)

Customer Service Management

  • Trends in Customer Relations
  • Shaping Customer Perceptions
  • Developing Your Own Service Strategy
  • Customer Service Requirements
  • Key Ingredients of Service Strategy
  • Facts about Customer Complaints
  • A Retail Success Blueprint