/  Retail Management Skills Training

Retail Management Skills Training

BMC Training provides a training course in Retail Management Skills in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Kuala Lumpur
    20 - 6 - 2021
    24 - 6 - 2021
  • Istanbul
    27 - 6 - 2021
    1 - 7 - 2021
  • Dubai
    4 - 7 - 2021
    8 - 7 - 2021
  • Paris
    4 - 7 - 2021
    8 - 7 - 2021
  • Dubai
    11 - 7 - 2021
    15 - 7 - 2021
  • Paris
    11 - 7 - 2021
    15 - 7 - 2021
  • Dubai
    18 - 7 - 2021
    22 - 7 - 2021
  • Paris
    18 - 7 - 2021
    22 - 7 - 2021
  • Kuala Lumpur
    25 - 7 - 2021
    29 - 7 - 2021
  • London
    11 - 7 - 2021
    15 - 7 - 2021
  • London
    18 - 7 - 2021
    22 - 7 - 2021
  • Kuala Lumpur
    11 - 7 - 2021
    15 - 7 - 2021
  • Kuala Lumpur
    18 - 7 - 2021
    22 - 7 - 2021
  • London
    1 - 8 - 2021
    5 - 8 - 2021
  • Kuala Lumpur
    8 - 8 - 2021
    12 - 8 - 2021
  • Istanbul
    15 - 8 - 2021
    19 - 8 - 2021
  • Dubai
    22 - 8 - 2021
    26 - 8 - 2021
  • Paris
    22 - 8 - 2021
    26 - 8 - 2021
  • Dubai
    26 - 9 - 2021
    30 - 9 - 2021
  • Paris
    26 - 9 - 2021
    30 - 9 - 2021
  • Dubai
    5 - 9 - 2021
    9 - 9 - 2021
  • Paris
    5 - 9 - 2021
    9 - 9 - 2021
  • Istanbul
    12 - 9 - 2021
    16 - 9 - 2021
  • Kuala Lumpur
    19 - 9 - 2021
    23 - 9 - 2021
  • London
    5 - 9 - 2021
    9 - 9 - 2021
  • Kuala Lumpur
    5 - 9 - 2021
    9 - 9 - 2021
  • London
    17 - 10 - 2021
    21 - 10 - 2021
  • Kuala Lumpur
    24 - 10 - 2021
    28 - 10 - 2021
  • Istanbul
    3 - 10 - 2021
    7 - 10 - 2021
  • Dubai
    10 - 10 - 2021
    14 - 10 - 2021
  • Paris
    10 - 10 - 2021
    14 - 10 - 2021
  • Dubai
    21 - 11 - 2021
    25 - 11 - 2021
  • Paris
    21 - 11 - 2021
    25 - 11 - 2021
  • Istanbul
    7 - 11 - 2021
    11 - 11 - 2021
  • Kuala Lumpur
    14 - 11 - 2021
    18 - 11 - 2021
  • London
    19 - 12 - 2021
    23 - 12 - 2021
  • Kuala Lumpur
    26 - 12 - 2021
    30 - 12 - 2021
  • Istanbul
    12 - 12 - 2021
    16 - 12 - 2021
  • Dubai
    5 - 12 - 2021
    9 - 12 - 2021
  • Paris
    5 - 12 - 2021
    9 - 12 - 2021

Introduction

Who should attend:

Senior retail managers who want to discover the various traits of successful retail management through actual case studies and industry best practices that showcase the required skills and strategies.

Objectives

  • Analyze store operations, supervise employees and manage inventory.
  • Understand customer behavior in a retail environment.
  • Develop successful sales plans to grow store profitability.
  • Produce a positive shopping experience.
  • Use proper merchandising and promotional strategies to improve sales performance and customer loyalty.

Content

The Retail Environment and Challenges

  • Retailing Defined 
  • Today’s Retail Environment 
  • The Pillars of Retail (7Ps) and Related Metrics
  • Retailing and Marketing Channels

Retail Strategies and Business Intelligence

  • Retail Competitive Strategies 
  • The 5 Dimensions of a Retail Strategy
  • The EST Model: Achieving Strategic Positioning 
  • Assessing Strengths and Weaknesses for Better Positioning 
  • Retail Leadership Guidelines 
  • The Components of Retail Business Intelligence 
  • Business Intelligence and Retail Operations

Store Sales Performance Metrics

  • Critical Performance Questions
  • What to Measure and When?
  • 15 Key Retail Metrics 
  • The Strategic Profit Model (DuPont Analysis)
  • Computing the Store’s Return on Net Worth

Retail Sales Management and Coaching

  • The New Role of the Retail Sales Associates
  • Relationship Selling and Retailing
  • The Retail Sales Management Process 
    • Hire 
    • Train
    • Set Goals and Objectives
    • Define and Measure Metrics
    • Motivate 
    • Performance Evaluation
    • Rewards and Incentives 

Retail Performance Management

  • The Critical Components of Retail Performance 
    • Improve the Quality of Leadership
    • Instill a High Performance Culture
    • Develop and Implement HR Programs and Processes
  • Evaluating Individual Performance Levels 
  • Developing Balanced Scorecards (Store and Retail Sales Associates)

Customer Service Management

  • Trends in Customer Relations
  • Shaping Customer Perceptions
  • Developing Your Own Service Strategy
  • Customer Service Requirements
  • Key Ingredients of Service Strategy
  • Facts about Customer Complaints
  • A Retail Success Blueprint

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