Certified Marketing Professional Course

BMC Training provides Certified Marketing Professional in PR , Customer Services , Sales and Marketing. There are 41 training sessions in different cities.

Certified Marketing Professional Course Schedule

Type a city name
Venue Start Date End Date Details
Dubai , UAE 17 - 12 - 2023 21 - 12 - 2023
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Kuala Lumpur , Malaysia 24 - 12 - 2023 28 - 12 - 2023
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Istanbul , Turkey 10 - 12 - 2023 14 - 12 - 2023
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London , UK 3 - 12 - 2023 7 - 12 - 2023
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Dubai , UAE 10 - 12 - 2023 14 - 12 - 2023
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Dubai , UAE 3 - 12 - 2023 7 - 12 - 2023
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Paris , France 17 - 12 - 2023 21 - 12 - 2023
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Paris , France 10 - 12 - 2023 14 - 12 - 2023
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Paris , France 3 - 12 - 2023 7 - 12 - 2023
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Istanbul , Turkey 28 - 1 - 2024 1 - 2 - 2024
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Kuala Lumpur , Malaysia 21 - 1 - 2024 25 - 1 - 2024
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Dubai , UAE 14 - 1 - 2024 18 - 1 - 2024
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London , UK 7 - 1 - 2024 11 - 1 - 2024
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Dubai , UAE 28 - 1 - 2024 1 - 2 - 2024
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Paris , France 14 - 1 - 2024 18 - 1 - 2024
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Paris , France 28 - 1 - 2024 1 - 2 - 2024
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Dubai , UAE 25 - 2 - 2024 29 - 2 - 2024
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Kuala Lumpur , Malaysia 18 - 2 - 2024 22 - 2 - 2024
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Istanbul , Turkey 11 - 2 - 2024 15 - 2 - 2024
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London , UK 4 - 2 - 2024 8 - 2 - 2024
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Dubai , UAE 11 - 2 - 2024 15 - 2 - 2024
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Dubai , UAE 4 - 2 - 2024 8 - 2 - 2024
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Paris , France 25 - 2 - 2024 29 - 2 - 2024
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Paris , France 11 - 2 - 2024 15 - 2 - 2024
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Paris , France 4 - 2 - 2024 8 - 2 - 2024
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Istanbul , Turkey 17 - 3 - 2024 21 - 3 - 2024
Details
Kuala Lumpur , Malaysia 10 - 3 - 2024 14 - 3 - 2024
Details
Dubai , UAE 3 - 3 - 2024 7 - 3 - 2024
Details
London , UK 24 - 3 - 2024 28 - 3 - 2024
Details
Dubai , UAE 17 - 3 - 2024 21 - 3 - 2024
Details
Paris , France 3 - 3 - 2024 7 - 3 - 2024
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Paris , France 17 - 3 - 2024 21 - 3 - 2024
Details
Dubai , UAE 28 - 4 - 2024 2 - 5 - 2024
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Kuala Lumpur , Malaysia 7 - 4 - 2024 11 - 4 - 2024
Details
Istanbul , Turkey 14 - 4 - 2024 18 - 4 - 2024
Details
London , UK 21 - 4 - 2024 25 - 4 - 2024
Details
Dubai , UAE 14 - 4 - 2024 18 - 4 - 2024
Details
Dubai , UAE 21 - 4 - 2024 25 - 4 - 2024
Details
Paris , France 28 - 4 - 2024 2 - 5 - 2024
Details
Paris , France 14 - 4 - 2024 18 - 4 - 2024
Details
Paris , France 21 - 4 - 2024 25 - 4 - 2024
Details

Course Description

Introduction

Who should attend: Marketing staff and executives who wish to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies.

Objectives

  • Define the marketing framework of a business organization.
  • Develop marketing audits and analysis to better examine the micro and macro environments.
  • Combine best practices, tools and models to implement an effective marketing and sales management system.
  • Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
  • Apply planning and the execution of advanced marketing strategies.

Content

Marketing Concepts

  • Evolution of the Marketing Concept
  • Relationship between Marketing and Selling
  • Scope of Marketing Management
  • Developing the Marketing Mix for Products and Services
  • Managing the Marketing Effort

Marketing Audit and Planning

  • Understanding the Marketing Environment 
  • The Various Marketing Analysis Techniques 
  • The Marketing Audit
  • Competitive Analysis 
  • Customer Analysis
  • Marketing Planning (Format, Content)

Market Segmentation, Targeting and Positioning

  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments 
  • Criteria for Successful Segmentation 
  • Market Targeting
  • Market Positioning 
  • Steps in Market Segmentation, Targeting and Positionin

Marketing Communication and Campaigns

  • Elements of the Communication Process
  • Identifying the Goals of the Promotion 
  • Steps in Creating a Promotional Campaign 
  • The AIDA Concept 
  • Advantages and Disadvantages of the Various Media Types 
  • Media Scheduling 
  • Evaluating Promotional Campaigns

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

Marketing Research

  • Marketing Research Defined
  • The Marketing Research Process
  • Types and Sources of Data
  • Questionnaire Design
  • Types of Research (Observation, Mystery Shopper, Survey)