Certified Marketing Professional Course

Become a certified marketing professional with comprehensive training. Enroll in this course to develop advanced marketing skills and strategies. BMC Training offers Certified Marketing Professional Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 186 Training Sessions
  • Confirmed
  • One Week
Certified Marketing Professional Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Dubai , UAE 27 - Apr - 2025 1 - May - 2025 4987.5 GBP
Paris , France 27 - Apr - 2025 1 - May - 2025 6700 GBP
Hong Kong , Hong Kong 27 - Apr - 2025 1 - May - 2025 8500 GBP
Tokyo , Japan 27 - Apr - 2025 1 - May - 2025 9750 GBP
Geneva , Switzerland 27 - Apr - 2025 1 - May - 2025 8950 GBP
Bali , Indonesia 11 - May - 2025 15 - May - 2025 8100 GBP
Singapore , Singapore 11 - May - 2025 15 - May - 2025 7500 GBP
Washington , United States 11 - May - 2025 15 - May - 2025 11000 GBP
Istanbul , Turkey 11 - May - 2025 15 - May - 2025 4700 GBP
Kuala Lumpur , Malaysia 4 - May - 2025 8 - May - 2025 4750 GBP
Rome , Italy 4 - May - 2025 8 - May - 2025 7300 GBP
Barcelona , Spain 4 - May - 2025 8 - May - 2025 6950 GBP
Zurich , Switzerland 4 - May - 2025 8 - May - 2025 7950 GBP
Dubai , UAE 18 - May - 2025 22 - May - 2025 4987.5 GBP
Paris , France 18 - May - 2025 22 - May - 2025 6700 GBP
Hong Kong , Hong Kong 18 - May - 2025 22 - May - 2025 8500 GBP
Tokyo , Japan 18 - May - 2025 22 - May - 2025 9750 GBP
London , UK 25 - May - 2025 29 - May - 2025 4950 GBP
Madrid , Spain 25 - May - 2025 29 - May - 2025 6950 GBP
Munich , Germany 25 - May - 2025 29 - May - 2025 7900 GBP
Berlin , Germany 25 - May - 2025 29 - May - 2025 7900 GBP
New York , United States 25 - May - 2025 29 - May - 2025 10900 GBP
Amsterdam , Netherlands 25 - May - 2025 29 - May - 2025 8100 GBP
Milan , Italy 25 - May - 2025 29 - May - 2025 6950 GBP
Dubai , UAE 11 - May - 2025 15 - May - 2025 4987.5 GBP
Paris , France 11 - May - 2025 15 - May - 2025 6700 GBP
Hong Kong , Hong Kong 11 - May - 2025 15 - May - 2025 8500 GBP
Tokyo , Japan 11 - May - 2025 15 - May - 2025 9750 GBP
Taipei , Taiwan 11 - May - 2025 15 - May - 2025 9300 GBP
Sydney , Australia 4 - May - 2025 8 - May - 2025 10900 GBP
Interlaken , Switzerland 4 - May - 2025 8 - May - 2025 8950 GBP
Geneva , Switzerland 18 - May - 2025 22 - May - 2025 8950 GBP
Geneva , Switzerland 11 - May - 2025 15 - May - 2025 8950 GBP
Dubai , UAE 8 - Jun - 2025 12 - Jun - 2025 4987.5 GBP
Paris , France 8 - Jun - 2025 12 - Jun - 2025 6700 GBP
Hong Kong , Hong Kong 8 - Jun - 2025 12 - Jun - 2025 8500 GBP
Tokyo , Japan 8 - Jun - 2025 12 - Jun - 2025 9750 GBP
Kuala Lumpur , Malaysia 15 - Jun - 2025 19 - Jun - 2025 4750 GBP
Rome , Italy 15 - Jun - 2025 19 - Jun - 2025 7300 GBP
Barcelona , Spain 15 - Jun - 2025 19 - Jun - 2025 6950 GBP
Zurich , Switzerland 15 - Jun - 2025 19 - Jun - 2025 7950 GBP
Kuala Lumpur , Malaysia 22 - Jun - 2025 26 - Jun - 2025 4750 GBP
Rome , Italy 22 - Jun - 2025 26 - Jun - 2025 7300 GBP
Barcelona , Spain 22 - Jun - 2025 26 - Jun - 2025 6950 GBP
Zurich , Switzerland 22 - Jun - 2025 26 - Jun - 2025 7950 GBP
London , UK 1 - Jun - 2025 5 - Jun - 2025 4950 GBP
Madrid , Spain 1 - Jun - 2025 5 - Jun - 2025 6950 GBP
Munich , Germany 1 - Jun - 2025 5 - Jun - 2025 7900 GBP
Berlin , Germany 1 - Jun - 2025 5 - Jun - 2025 7900 GBP
New York , United States 1 - Jun - 2025 5 - Jun - 2025 10900 GBP
Amsterdam , Netherlands 1 - Jun - 2025 5 - Jun - 2025 8100 GBP
Milan , Italy 1 - Jun - 2025 5 - Jun - 2025 6950 GBP
Dubai , UAE 22 - Jun - 2025 26 - Jun - 2025 4987.5 GBP
Paris , France 22 - Jun - 2025 26 - Jun - 2025 6700 GBP
Hong Kong , Hong Kong 22 - Jun - 2025 26 - Jun - 2025 8500 GBP
Tokyo , Japan 22 - Jun - 2025 26 - Jun - 2025 9750 GBP
Dubai , UAE 1 - Jun - 2025 5 - Jun - 2025 4987.5 GBP
Paris , France 1 - Jun - 2025 5 - Jun - 2025 6700 GBP
Hong Kong , Hong Kong 1 - Jun - 2025 5 - Jun - 2025 8500 GBP
Tokyo , Japan 1 - Jun - 2025 5 - Jun - 2025 9750 GBP
Geneva , Switzerland 8 - Jun - 2025 12 - Jun - 2025 8950 GBP
Sydney , Australia 15 - Jun - 2025 19 - Jun - 2025 10900 GBP
Interlaken , Switzerland 15 - Jun - 2025 19 - Jun - 2025 8950 GBP
Sydney , Australia 22 - Jun - 2025 26 - Jun - 2025 10900 GBP
Interlaken , Switzerland 22 - Jun - 2025 26 - Jun - 2025 8950 GBP
Geneva , Switzerland 22 - Jun - 2025 26 - Jun - 2025 8950 GBP
Geneva , Switzerland 1 - Jun - 2025 5 - Jun - 2025 8950 GBP
Bali , Indonesia 6 - Jul - 2025 10 - Jul - 2025 8100 GBP
Singapore , Singapore 6 - Jul - 2025 10 - Jul - 2025 7500 GBP
Washington , United States 6 - Jul - 2025 10 - Jul - 2025 11000 GBP
Istanbul , Turkey 6 - Jul - 2025 10 - Jul - 2025 4700 GBP
Kuala Lumpur , Malaysia 13 - Jul - 2025 17 - Jul - 2025 4750 GBP
Rome , Italy 13 - Jul - 2025 17 - Jul - 2025 7300 GBP
Barcelona , Spain 13 - Jul - 2025 17 - Jul - 2025 6950 GBP
Zurich , Switzerland 13 - Jul - 2025 17 - Jul - 2025 7950 GBP
Kuala Lumpur , Malaysia 20 - Jul - 2025 24 - Jul - 2025 4750 GBP
Rome , Italy 20 - Jul - 2025 24 - Jul - 2025 7300 GBP
Barcelona , Spain 20 - Jul - 2025 24 - Jul - 2025 6950 GBP
Zurich , Switzerland 20 - Jul - 2025 24 - Jul - 2025 7950 GBP
London , UK 27 - Jul - 2025 31 - Jul - 2025 4950 GBP
Madrid , Spain 27 - Jul - 2025 31 - Jul - 2025 6950 GBP
Munich , Germany 27 - Jul - 2025 31 - Jul - 2025 7900 GBP
Berlin , Germany 27 - Jul - 2025 31 - Jul - 2025 7900 GBP
New York , United States 27 - Jul - 2025 31 - Jul - 2025 10900 GBP
Amsterdam , Netherlands 27 - Jul - 2025 31 - Jul - 2025 8100 GBP
Milan , Italy 27 - Jul - 2025 31 - Jul - 2025 6950 GBP
Dubai , UAE 6 - Jul - 2025 10 - Jul - 2025 4987.5 GBP
Paris , France 6 - Jul - 2025 10 - Jul - 2025 6700 GBP
Hong Kong , Hong Kong 6 - Jul - 2025 10 - Jul - 2025 8500 GBP
Tokyo , Japan 6 - Jul - 2025 10 - Jul - 2025 9750 GBP
Taipei , Taiwan 6 - Jul - 2025 10 - Jul - 2025 9300 GBP
Sydney , Australia 13 - Jul - 2025 17 - Jul - 2025 10900 GBP
Interlaken , Switzerland 13 - Jul - 2025 17 - Jul - 2025 8950 GBP
Sydney , Australia 20 - Jul - 2025 24 - Jul - 2025 10900 GBP
Interlaken , Switzerland 20 - Jul - 2025 24 - Jul - 2025 8950 GBP
Geneva , Switzerland 6 - Jul - 2025 10 - Jul - 2025 8950 GBP
Dubai , UAE 3 - Aug - 2025 7 - Aug - 2025 4987.5 GBP
Paris , France 3 - Aug - 2025 7 - Aug - 2025 6700 GBP
Hong Kong , Hong Kong 3 - Aug - 2025 7 - Aug - 2025 8500 GBP
Tokyo , Japan 3 - Aug - 2025 7 - Aug - 2025 9750 GBP
Kuala Lumpur , Malaysia 10 - Aug - 2025 14 - Aug - 2025 4750 GBP
Rome , Italy 10 - Aug - 2025 14 - Aug - 2025 7300 GBP
Barcelona , Spain 10 - Aug - 2025 14 - Aug - 2025 6950 GBP
Zurich , Switzerland 10 - Aug - 2025 14 - Aug - 2025 7950 GBP
Kuala Lumpur , Malaysia 17 - Aug - 2025 21 - Aug - 2025 4750 GBP
Rome , Italy 17 - Aug - 2025 21 - Aug - 2025 7300 GBP
Barcelona , Spain 17 - Aug - 2025 21 - Aug - 2025 6950 GBP
Zurich , Switzerland 17 - Aug - 2025 21 - Aug - 2025 7950 GBP
London , UK 24 - Aug - 2025 28 - Aug - 2025 4950 GBP
Madrid , Spain 24 - Aug - 2025 28 - Aug - 2025 6950 GBP
Munich , Germany 24 - Aug - 2025 28 - Aug - 2025 7900 GBP
Berlin , Germany 24 - Aug - 2025 28 - Aug - 2025 7900 GBP
New York , United States 24 - Aug - 2025 28 - Aug - 2025 10900 GBP
Amsterdam , Netherlands 24 - Aug - 2025 28 - Aug - 2025 8100 GBP
Milan , Italy 24 - Aug - 2025 28 - Aug - 2025 6950 GBP
Dubai , UAE 17 - Aug - 2025 21 - Aug - 2025 4987.5 GBP
Paris , France 17 - Aug - 2025 21 - Aug - 2025 6700 GBP
Hong Kong , Hong Kong 17 - Aug - 2025 21 - Aug - 2025 8500 GBP
Tokyo , Japan 17 - Aug - 2025 21 - Aug - 2025 9750 GBP
Dubai , UAE 24 - Aug - 2025 28 - Aug - 2025 4987.5 GBP
Paris , France 24 - Aug - 2025 28 - Aug - 2025 6700 GBP
Hong Kong , Hong Kong 24 - Aug - 2025 28 - Aug - 2025 8500 GBP
Tokyo , Japan 24 - Aug - 2025 28 - Aug - 2025 9750 GBP
Geneva , Switzerland 3 - Aug - 2025 7 - Aug - 2025 8950 GBP
Sydney , Australia 10 - Aug - 2025 14 - Aug - 2025 10900 GBP
Interlaken , Switzerland 10 - Aug - 2025 14 - Aug - 2025 8950 GBP
Sydney , Australia 17 - Aug - 2025 21 - Aug - 2025 10900 GBP
Interlaken , Switzerland 17 - Aug - 2025 21 - Aug - 2025 8950 GBP
Geneva , Switzerland 17 - Aug - 2025 21 - Aug - 2025 8950 GBP
Geneva , Switzerland 24 - Aug - 2025 28 - Aug - 2025 8950 GBP
Bali , Indonesia 28 - Sep - 2025 2 - Oct - 2025 8100 GBP
Singapore , Singapore 28 - Sep - 2025 2 - Oct - 2025 7500 GBP
Washington , United States 28 - Sep - 2025 2 - Oct - 2025 11000 GBP
Istanbul , Turkey 28 - Sep - 2025 2 - Oct - 2025 4700 GBP
Kuala Lumpur , Malaysia 7 - Sep - 2025 11 - Sep - 2025 4750 GBP
Rome , Italy 7 - Sep - 2025 11 - Sep - 2025 7300 GBP
Barcelona , Spain 7 - Sep - 2025 11 - Sep - 2025 6950 GBP
Zurich , Switzerland 7 - Sep - 2025 11 - Sep - 2025 7950 GBP
Dubai , UAE 14 - Sep - 2025 18 - Sep - 2025 4987.5 GBP
Paris , France 14 - Sep - 2025 18 - Sep - 2025 6700 GBP
Hong Kong , Hong Kong 14 - Sep - 2025 18 - Sep - 2025 8500 GBP
Tokyo , Japan 14 - Sep - 2025 18 - Sep - 2025 9750 GBP
London , UK 21 - Sep - 2025 25 - Sep - 2025 4950 GBP
Madrid , Spain 21 - Sep - 2025 25 - Sep - 2025 6950 GBP
Munich , Germany 21 - Sep - 2025 25 - Sep - 2025 7900 GBP
Berlin , Germany 21 - Sep - 2025 25 - Sep - 2025 7900 GBP
New York , United States 21 - Sep - 2025 25 - Sep - 2025 10900 GBP
Amsterdam , Netherlands 21 - Sep - 2025 25 - Sep - 2025 8100 GBP
Milan , Italy 21 - Sep - 2025 25 - Sep - 2025 6950 GBP
Dubai , UAE 28 - Sep - 2025 2 - Oct - 2025 4987.5 GBP
Paris , France 28 - Sep - 2025 2 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 28 - Sep - 2025 2 - Oct - 2025 8500 GBP
Tokyo , Japan 28 - Sep - 2025 2 - Oct - 2025 9750 GBP
Taipei , Taiwan 28 - Sep - 2025 2 - Oct - 2025 9300 GBP
Sydney , Australia 7 - Sep - 2025 11 - Sep - 2025 10900 GBP
Interlaken , Switzerland 7 - Sep - 2025 11 - Sep - 2025 8950 GBP
Geneva , Switzerland 14 - Sep - 2025 18 - Sep - 2025 8950 GBP
Geneva , Switzerland 28 - Sep - 2025 2 - Oct - 2025 8950 GBP
Dubai , UAE 19 - Oct - 2025 23 - Oct - 2025 4987.5 GBP
Paris , France 19 - Oct - 2025 23 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 19 - Oct - 2025 23 - Oct - 2025 8500 GBP
Tokyo , Japan 19 - Oct - 2025 23 - Oct - 2025 9750 GBP
Kuala Lumpur , Malaysia 5 - Oct - 2025 9 - Oct - 2025 4750 GBP
Rome , Italy 5 - Oct - 2025 9 - Oct - 2025 7300 GBP
Barcelona , Spain 5 - Oct - 2025 9 - Oct - 2025 6950 GBP
Zurich , Switzerland 5 - Oct - 2025 9 - Oct - 2025 7950 GBP
London , UK 12 - Oct - 2025 16 - Oct - 2025 4950 GBP
Madrid , Spain 12 - Oct - 2025 16 - Oct - 2025 6950 GBP
Munich , Germany 12 - Oct - 2025 16 - Oct - 2025 7900 GBP
Berlin , Germany 12 - Oct - 2025 16 - Oct - 2025 7900 GBP
New York , United States 12 - Oct - 2025 16 - Oct - 2025 10900 GBP
Amsterdam , Netherlands 12 - Oct - 2025 16 - Oct - 2025 8100 GBP
Milan , Italy 12 - Oct - 2025 16 - Oct - 2025 6950 GBP
Dubai , UAE 5 - Oct - 2025 9 - Oct - 2025 4987.5 GBP
Paris , France 5 - Oct - 2025 9 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 5 - Oct - 2025 9 - Oct - 2025 8500 GBP
Tokyo , Japan 5 - Oct - 2025 9 - Oct - 2025 9750 GBP
Dubai , UAE 12 - Oct - 2025 16 - Oct - 2025 4987.5 GBP
Paris , France 12 - Oct - 2025 16 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 12 - Oct - 2025 16 - Oct - 2025 8500 GBP
Tokyo , Japan 12 - Oct - 2025 16 - Oct - 2025 9750 GBP
Geneva , Switzerland 19 - Oct - 2025 23 - Oct - 2025 8950 GBP
Sydney , Australia 5 - Oct - 2025 9 - Oct - 2025 10900 GBP
Interlaken , Switzerland 5 - Oct - 2025 9 - Oct - 2025 8950 GBP
Geneva , Switzerland 5 - Oct - 2025 9 - Oct - 2025 8950 GBP
Geneva , Switzerland 12 - Oct - 2025 16 - Oct - 2025 8950 GBP

Course Syllabus

Introduction

Who should attend: Marketing staff and executives who wish to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies.

Objectives

  • Define the marketing framework of a business organization.
  • Develop marketing audits and analysis to better examine the micro and macro environments.
  • Combine best practices, tools and models to implement an effective marketing and sales management system.
  • Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
  • Apply planning and the execution of advanced marketing strategies.

Content

Marketing Concepts

  • Evolution of the Marketing Concept
  • Relationship between Marketing and Selling
  • Scope of Marketing Management
  • Developing the Marketing Mix for Products and Services
  • Managing the Marketing Effort

Marketing Audit and Planning

  • Understanding the Marketing Environment 
  • The Various Marketing Analysis Techniques 
  • The Marketing Audit
  • Competitive Analysis 
  • Customer Analysis
  • Marketing Planning (Format, Content)

Market Segmentation, Targeting and Positioning

  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments 
  • Criteria for Successful Segmentation 
  • Market Targeting
  • Market Positioning 
  • Steps in Market Segmentation, Targeting and Positionin

Marketing Communication and Campaigns

  • Elements of the Communication Process
  • Identifying the Goals of the Promotion 
  • Steps in Creating a Promotional Campaign 
  • The AIDA Concept 
  • Advantages and Disadvantages of the Various Media Types 
  • Media Scheduling 
  • Evaluating Promotional Campaigns

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

Marketing Research

  • Marketing Research Defined
  • The Marketing Research Process
  • Types and Sources of Data
  • Questionnaire Design
  • Types of Research (Observation, Mystery Shopper, Survey)

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