Certified Marketing Professional Course

Become a certified marketing professional with comprehensive training. Enroll in this course to develop advanced marketing skills and strategies. BMC Training offers Certified Marketing Professional Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 162 Training Sessions
  • Confirmed
  • One Week
Certified Marketing Professional Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Kuala Lumpur , Malaysia 16 - Jun - 2024 20 - Jun - 2024 4750 GBP
Rome , Italy 16 - Jun - 2024 20 - Jun - 2024 7300 GBP
Barcelona , Spain 16 - Jun - 2024 20 - Jun - 2024 6950 GBP
Zurich , Switzerland 16 - Jun - 2024 20 - Jun - 2024 7950 GBP
Istanbul , Turkey 23 - Jun - 2024 27 - Jun - 2024 4700 GBP
Bali , Indonesia 23 - Jun - 2024 27 - Jun - 2024 8100 GBP
Singapore , Singapore 23 - Jun - 2024 27 - Jun - 2024 7500 GBP
Washington , United States 23 - Jun - 2024 27 - Jun - 2024 11000 GBP
Dubai , UAE 23 - Jun - 2024 27 - Jun - 2024 4987.5 GBP
Paris , France 23 - Jun - 2024 27 - Jun - 2024 6700 GBP
Hong Kong , Hong Kong 23 - Jun - 2024 27 - Jun - 2024 8500 GBP
Tokyo , Japan 23 - Jun - 2024 27 - Jun - 2024 9750 GBP
Bali , Indonesia 7 - Jul - 2024 11 - Jul - 2024 8100 GBP
Singapore , Singapore 7 - Jul - 2024 11 - Jul - 2024 7500 GBP
Washington , United States 7 - Jul - 2024 11 - Jul - 2024 11000 GBP
Istanbul , Turkey 7 - Jul - 2024 11 - Jul - 2024 4700 GBP
Kuala Lumpur , Malaysia 14 - Jul - 2024 18 - Jul - 2024 4750 GBP
Rome , Italy 14 - Jul - 2024 18 - Jul - 2024 7300 GBP
Barcelona , Spain 14 - Jul - 2024 18 - Jul - 2024 6950 GBP
Zurich , Switzerland 14 - Jul - 2024 18 - Jul - 2024 7950 GBP
Kuala Lumpur , Malaysia 21 - Jul - 2024 25 - Jul - 2024 4750 GBP
Rome , Italy 21 - Jul - 2024 25 - Jul - 2024 7300 GBP
Barcelona , Spain 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Zurich , Switzerland 21 - Jul - 2024 25 - Jul - 2024 7950 GBP
London , UK 28 - Jul - 2024 1 - Aug - 2024 4950 GBP
Madrid , Spain 28 - Jul - 2024 1 - Aug - 2024 6950 GBP
Munich , Germany 28 - Jul - 2024 1 - Aug - 2024 7900 GBP
Berlin , Germany 28 - Jul - 2024 1 - Aug - 2024 7900 GBP
New York , United States 28 - Jul - 2024 1 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 28 - Jul - 2024 1 - Aug - 2024 8100 GBP
Dubai , UAE 7 - Jul - 2024 11 - Jul - 2024 4987.5 GBP
Paris , France 7 - Jul - 2024 11 - Jul - 2024 6700 GBP
Hong Kong , Hong Kong 7 - Jul - 2024 11 - Jul - 2024 8500 GBP
Milan , Italy 28 - Jul - 2024 1 - Aug - 2024 6950 GBP
Tokyo , Japan 7 - Jul - 2024 11 - Jul - 2024 9750 GBP
Dubai , UAE 4 - Aug - 2024 8 - Aug - 2024 4987.5 GBP
Paris , France 4 - Aug - 2024 8 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 4 - Aug - 2024 8 - Aug - 2024 8500 GBP
Kuala Lumpur , Malaysia 11 - Aug - 2024 15 - Aug - 2024 4750 GBP
Rome , Italy 11 - Aug - 2024 15 - Aug - 2024 7300 GBP
Barcelona , Spain 11 - Aug - 2024 15 - Aug - 2024 6950 GBP
Zurich , Switzerland 11 - Aug - 2024 15 - Aug - 2024 7950 GBP
Istanbul , Turkey 18 - Aug - 2024 22 - Aug - 2024 4700 GBP
Bali , Indonesia 18 - Aug - 2024 22 - Aug - 2024 8100 GBP
Singapore , Singapore 18 - Aug - 2024 22 - Aug - 2024 7500 GBP
Washington , United States 18 - Aug - 2024 22 - Aug - 2024 11000 GBP
London , UK 25 - Aug - 2024 29 - Aug - 2024 4950 GBP
Madrid , Spain 25 - Aug - 2024 29 - Aug - 2024 6950 GBP
Munich , Germany 25 - Aug - 2024 29 - Aug - 2024 7900 GBP
Berlin , Germany 25 - Aug - 2024 29 - Aug - 2024 7900 GBP
New York , United States 25 - Aug - 2024 29 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 25 - Aug - 2024 29 - Aug - 2024 8100 GBP
Dubai , UAE 18 - Aug - 2024 22 - Aug - 2024 4987.5 GBP
Paris , France 18 - Aug - 2024 22 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 18 - Aug - 2024 22 - Aug - 2024 8500 GBP
Dubai , UAE 25 - Aug - 2024 29 - Aug - 2024 4987.5 GBP
Paris , France 25 - Aug - 2024 29 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 25 - Aug - 2024 29 - Aug - 2024 8500 GBP
Tokyo , Japan 4 - Aug - 2024 8 - Aug - 2024 9750 GBP
Milan , Italy 25 - Aug - 2024 29 - Aug - 2024 6950 GBP
Tokyo , Japan 18 - Aug - 2024 22 - Aug - 2024 9750 GBP
Tokyo , Japan 25 - Aug - 2024 29 - Aug - 2024 9750 GBP
Bali , Indonesia 22 - Sep - 2024 26 - Sep - 2024 8100 GBP
Singapore , Singapore 22 - Sep - 2024 26 - Sep - 2024 7500 GBP
Washington , United States 22 - Sep - 2024 26 - Sep - 2024 11000 GBP
Istanbul , Turkey 22 - Sep - 2024 26 - Sep - 2024 4700 GBP
Kuala Lumpur , Malaysia 1 - Sep - 2024 5 - Sep - 2024 4750 GBP
Rome , Italy 1 - Sep - 2024 5 - Sep - 2024 7300 GBP
Barcelona , Spain 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Zurich , Switzerland 1 - Sep - 2024 5 - Sep - 2024 7950 GBP
Dubai , UAE 8 - Sep - 2024 12 - Sep - 2024 4987.5 GBP
Paris , France 8 - Sep - 2024 12 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 8 - Sep - 2024 12 - Sep - 2024 8500 GBP
London , UK 15 - Sep - 2024 19 - Sep - 2024 4950 GBP
Madrid , Spain 15 - Sep - 2024 19 - Sep - 2024 6950 GBP
Munich , Germany 15 - Sep - 2024 19 - Sep - 2024 7900 GBP
Berlin , Germany 15 - Sep - 2024 19 - Sep - 2024 7900 GBP
New York , United States 15 - Sep - 2024 19 - Sep - 2024 10900 GBP
Amsterdam , Netherlands 15 - Sep - 2024 19 - Sep - 2024 8100 GBP
Dubai , UAE 22 - Sep - 2024 26 - Sep - 2024 4987.5 GBP
Paris , France 22 - Sep - 2024 26 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 22 - Sep - 2024 26 - Sep - 2024 8500 GBP
Tokyo , Japan 8 - Sep - 2024 12 - Sep - 2024 9750 GBP
Milan , Italy 15 - Sep - 2024 19 - Sep - 2024 6950 GBP
Tokyo , Japan 22 - Sep - 2024 26 - Sep - 2024 9750 GBP
Dubai , UAE 20 - Oct - 2024 24 - Oct - 2024 4987.5 GBP
Paris , France 20 - Oct - 2024 24 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 20 - Oct - 2024 24 - Oct - 2024 8500 GBP
Kuala Lumpur , Malaysia 27 - Oct - 2024 31 - Oct - 2024 4750 GBP
Rome , Italy 27 - Oct - 2024 31 - Oct - 2024 7300 GBP
Barcelona , Spain 27 - Oct - 2024 31 - Oct - 2024 6950 GBP
Zurich , Switzerland 27 - Oct - 2024 31 - Oct - 2024 7950 GBP
Istanbul , Turkey 6 - Oct - 2024 10 - Oct - 2024 4700 GBP
Bali , Indonesia 6 - Oct - 2024 10 - Oct - 2024 8100 GBP
Singapore , Singapore 6 - Oct - 2024 10 - Oct - 2024 7500 GBP
Washington , United States 6 - Oct - 2024 10 - Oct - 2024 11000 GBP
London , UK 13 - Oct - 2024 17 - Oct - 2024 4950 GBP
Madrid , Spain 13 - Oct - 2024 17 - Oct - 2024 6950 GBP
Munich , Germany 13 - Oct - 2024 17 - Oct - 2024 7900 GBP
Berlin , Germany 13 - Oct - 2024 17 - Oct - 2024 7900 GBP
New York , United States 13 - Oct - 2024 17 - Oct - 2024 10900 GBP
Amsterdam , Netherlands 13 - Oct - 2024 17 - Oct - 2024 8100 GBP
Dubai , UAE 6 - Oct - 2024 10 - Oct - 2024 4987.5 GBP
Paris , France 6 - Oct - 2024 10 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 6 - Oct - 2024 10 - Oct - 2024 8500 GBP
Dubai , UAE 13 - Oct - 2024 17 - Oct - 2024 4987.5 GBP
Paris , France 13 - Oct - 2024 17 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 13 - Oct - 2024 17 - Oct - 2024 8500 GBP
Tokyo , Japan 20 - Oct - 2024 24 - Oct - 2024 9750 GBP
Milan , Italy 13 - Oct - 2024 17 - Oct - 2024 6950 GBP
Tokyo , Japan 6 - Oct - 2024 10 - Oct - 2024 9750 GBP
Tokyo , Japan 13 - Oct - 2024 17 - Oct - 2024 9750 GBP
Bali , Indonesia 17 - Nov - 2024 21 - Nov - 2024 8100 GBP
Singapore , Singapore 17 - Nov - 2024 21 - Nov - 2024 7500 GBP
Istanbul , Turkey 17 - Nov - 2024 21 - Nov - 2024 4700 GBP
Washington , United States 17 - Nov - 2024 21 - Nov - 2024 11000 GBP
Kuala Lumpur , Malaysia 24 - Nov - 2024 28 - Nov - 2024 4750 GBP
Rome , Italy 24 - Nov - 2024 28 - Nov - 2024 7300 GBP
Barcelona , Spain 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Zurich , Switzerland 24 - Nov - 2024 28 - Nov - 2024 7950 GBP
Dubai , UAE 3 - Nov - 2024 7 - Nov - 2024 4987.5 GBP
Paris , France 3 - Nov - 2024 7 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 3 - Nov - 2024 7 - Nov - 2024 8500 GBP
London , UK 10 - Nov - 2024 14 - Nov - 2024 4950 GBP
Madrid , Spain 10 - Nov - 2024 14 - Nov - 2024 6950 GBP
Munich , Germany 10 - Nov - 2024 14 - Nov - 2024 7900 GBP
Berlin , Germany 10 - Nov - 2024 14 - Nov - 2024 7900 GBP
New York , United States 10 - Nov - 2024 14 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 10 - Nov - 2024 14 - Nov - 2024 8100 GBP
Dubai , UAE 17 - Nov - 2024 21 - Nov - 2024 4987.5 GBP
Paris , France 17 - Nov - 2024 21 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 17 - Nov - 2024 21 - Nov - 2024 8500 GBP
Tokyo , Japan 3 - Nov - 2024 7 - Nov - 2024 9750 GBP
Milan , Italy 10 - Nov - 2024 14 - Nov - 2024 6950 GBP
Tokyo , Japan 17 - Nov - 2024 21 - Nov - 2024 9750 GBP
Dubai , UAE 15 - Dec - 2024 19 - Dec - 2024 4987.5 GBP
Paris , France 15 - Dec - 2024 19 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 15 - Dec - 2024 19 - Dec - 2024 8500 GBP
Kuala Lumpur , Malaysia 22 - Dec - 2024 26 - Dec - 2024 4750 GBP
Rome , Italy 22 - Dec - 2024 26 - Dec - 2024 7300 GBP
Barcelona , Spain 22 - Dec - 2024 26 - Dec - 2024 6950 GBP
Zurich , Switzerland 22 - Dec - 2024 26 - Dec - 2024 7950 GBP
Istanbul , Turkey 8 - Dec - 2024 12 - Dec - 2024 4700 GBP
Bali , Indonesia 8 - Dec - 2024 12 - Dec - 2024 8100 GBP
Singapore , Singapore 8 - Dec - 2024 12 - Dec - 2024 7500 GBP
Washington , United States 8 - Dec - 2024 12 - Dec - 2024 11000 GBP
London , UK 1 - Dec - 2024 5 - Dec - 2024 4950 GBP
Madrid , Spain 1 - Dec - 2024 5 - Dec - 2024 6950 GBP
Munich , Germany 1 - Dec - 2024 5 - Dec - 2024 7900 GBP
Berlin , Germany 1 - Dec - 2024 5 - Dec - 2024 7900 GBP
New York , United States 1 - Dec - 2024 5 - Dec - 2024 10900 GBP
Amsterdam , Netherlands 1 - Dec - 2024 5 - Dec - 2024 8100 GBP
Dubai , UAE 8 - Dec - 2024 12 - Dec - 2024 4987.5 GBP
Paris , France 8 - Dec - 2024 12 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 8 - Dec - 2024 12 - Dec - 2024 8500 GBP
Dubai , UAE 1 - Dec - 2024 5 - Dec - 2024 4987.5 GBP
Paris , France 1 - Dec - 2024 5 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 1 - Dec - 2024 5 - Dec - 2024 8500 GBP
Tokyo , Japan 15 - Dec - 2024 19 - Dec - 2024 9750 GBP
Milan , Italy 1 - Dec - 2024 5 - Dec - 2024 6950 GBP
Tokyo , Japan 8 - Dec - 2024 12 - Dec - 2024 9750 GBP
Tokyo , Japan 1 - Dec - 2024 5 - Dec - 2024 9750 GBP

Course Syllabus

Introduction

Who should attend: Marketing staff and executives who wish to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies.

Objectives

  • Define the marketing framework of a business organization.
  • Develop marketing audits and analysis to better examine the micro and macro environments.
  • Combine best practices, tools and models to implement an effective marketing and sales management system.
  • Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
  • Apply planning and the execution of advanced marketing strategies.

Content

Marketing Concepts

  • Evolution of the Marketing Concept
  • Relationship between Marketing and Selling
  • Scope of Marketing Management
  • Developing the Marketing Mix for Products and Services
  • Managing the Marketing Effort

Marketing Audit and Planning

  • Understanding the Marketing Environment 
  • The Various Marketing Analysis Techniques 
  • The Marketing Audit
  • Competitive Analysis 
  • Customer Analysis
  • Marketing Planning (Format, Content)

Market Segmentation, Targeting and Positioning

  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments 
  • Criteria for Successful Segmentation 
  • Market Targeting
  • Market Positioning 
  • Steps in Market Segmentation, Targeting and Positionin

Marketing Communication and Campaigns

  • Elements of the Communication Process
  • Identifying the Goals of the Promotion 
  • Steps in Creating a Promotional Campaign 
  • The AIDA Concept 
  • Advantages and Disadvantages of the Various Media Types 
  • Media Scheduling 
  • Evaluating Promotional Campaigns

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

Marketing Research

  • Marketing Research Defined
  • The Marketing Research Process
  • Types and Sources of Data
  • Questionnaire Design
  • Types of Research (Observation, Mystery Shopper, Survey)

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