/  Certified Marketing Professional Training

Certified Marketing Professional Training

BMC Training provides a training course in Certified Marketing Professional in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Kuala Lumpur
    12 - 7 - 2020
    16 - 7 - 2020
  • Rome
    12 - 7 - 2020
    16 - 7 - 2020
  • Barcelona
    12 - 7 - 2020
    16 - 7 - 2020
  • Zurich
    12 - 7 - 2020
    16 - 7 - 2020
  • Kuala Lumpur
    19 - 7 - 2020
    23 - 7 - 2020
  • Rome
    19 - 7 - 2020
    23 - 7 - 2020
  • Barcelona
    19 - 7 - 2020
    23 - 7 - 2020
  • Zurich
    19 - 7 - 2020
    23 - 7 - 2020
  • London
    26 - 7 - 2020
    30 - 7 - 2020
  • Madrid
    26 - 7 - 2020
    30 - 7 - 2020
  • Munich
    26 - 7 - 2020
    30 - 7 - 2020
  • Berlin
    26 - 7 - 2020
    30 - 7 - 2020
  • New York
    26 - 7 - 2020
    30 - 7 - 2020
  • Dubai
    2 - 8 - 2020
    6 - 8 - 2020
  • Paris
    2 - 8 - 2020
    6 - 8 - 2020
  • Hong Kong
    2 - 8 - 2020
    6 - 8 - 2020
  • Kuala Lumpur
    9 - 8 - 2020
    13 - 8 - 2020
  • Rome
    9 - 8 - 2020
    13 - 8 - 2020
  • Barcelona
    9 - 8 - 2020
    13 - 8 - 2020
  • Zurich
    9 - 8 - 2020
    13 - 8 - 2020
  • Istanbul
    16 - 8 - 2020
    20 - 8 - 2020
  • Bali
    16 - 8 - 2020
    20 - 8 - 2020
  • Singapore
    16 - 8 - 2020
    20 - 8 - 2020
  • Washington
    16 - 8 - 2020
    20 - 8 - 2020
  • London
    23 - 8 - 2020
    27 - 8 - 2020
  • Madrid
    23 - 8 - 2020
    27 - 8 - 2020
  • Munich
    23 - 8 - 2020
    27 - 8 - 2020
  • Berlin
    23 - 8 - 2020
    27 - 8 - 2020
  • New York
    23 - 8 - 2020
    27 - 8 - 2020
  • Dubai
    16 - 8 - 2020
    20 - 8 - 2020
  • Paris
    16 - 8 - 2020
    20 - 8 - 2020
  • Hong Kong
    16 - 8 - 2020
    20 - 8 - 2020
  • Dubai
    23 - 8 - 2020
    27 - 8 - 2020
  • Paris
    23 - 8 - 2020
    27 - 8 - 2020
  • Hong Kong
    23 - 8 - 2020
    27 - 8 - 2020
  • Istanbul
    27 - 9 - 2020
    1 - 10 - 2020
  • Bali
    27 - 9 - 2020
    1 - 10 - 2020
  • Singapore
    27 - 9 - 2020
    1 - 10 - 2020
  • Washington
    27 - 9 - 2020
    1 - 10 - 2020
  • Kuala Lumpur
    6 - 9 - 2020
    10 - 9 - 2020
  • Rome
    6 - 9 - 2020
    10 - 9 - 2020
  • Barcelona
    6 - 9 - 2020
    10 - 9 - 2020
  • Zurich
    6 - 9 - 2020
    10 - 9 - 2020
  • Dubai
    13 - 9 - 2020
    17 - 9 - 2020
  • Paris
    13 - 9 - 2020
    17 - 9 - 2020
  • Hong Kong
    13 - 9 - 2020
    17 - 9 - 2020
  • London
    20 - 9 - 2020
    24 - 9 - 2020
  • Madrid
    20 - 9 - 2020
    24 - 9 - 2020
  • Munich
    20 - 9 - 2020
    24 - 9 - 2020
  • Berlin
    20 - 9 - 2020
    24 - 9 - 2020
  • New York
    20 - 9 - 2020
    24 - 9 - 2020
  • Dubai
    27 - 9 - 2020
    1 - 10 - 2020
  • Paris
    27 - 9 - 2020
    1 - 10 - 2020
  • Hong Kong
    27 - 9 - 2020
    1 - 10 - 2020
  • Dubai
    18 - 10 - 2020
    22 - 10 - 2020
  • Paris
    18 - 10 - 2020
    22 - 10 - 2020
  • Hong Kong
    18 - 10 - 2020
    22 - 10 - 2020
  • Kuala Lumpur
    25 - 10 - 2020
    29 - 10 - 2020
  • Rome
    25 - 10 - 2020
    29 - 10 - 2020
  • Barcelona
    25 - 10 - 2020
    29 - 10 - 2020
  • Zurich
    25 - 10 - 2020
    29 - 10 - 2020
  • Istanbul
    4 - 10 - 2020
    8 - 10 - 2020
  • Bali
    4 - 10 - 2020
    8 - 10 - 2020
  • Singapore
    4 - 10 - 2020
    8 - 10 - 2020
  • Washington
    4 - 10 - 2020
    8 - 10 - 2020
  • London
    11 - 10 - 2020
    15 - 10 - 2020
  • Madrid
    11 - 10 - 2020
    15 - 10 - 2020
  • Munich
    11 - 10 - 2020
    15 - 10 - 2020
  • Berlin
    11 - 10 - 2020
    15 - 10 - 2020
  • New York
    11 - 10 - 2020
    15 - 10 - 2020
  • Dubai
    4 - 10 - 2020
    8 - 10 - 2020
  • Paris
    4 - 10 - 2020
    8 - 10 - 2020
  • Hong Kong
    4 - 10 - 2020
    8 - 10 - 2020
  • Dubai
    11 - 10 - 2020
    15 - 10 - 2020
  • Paris
    11 - 10 - 2020
    15 - 10 - 2020
  • Hong Kong
    11 - 10 - 2020
    15 - 10 - 2020
  • Istanbul
    15 - 11 - 2020
    19 - 11 - 2020
  • Bali
    15 - 11 - 2020
    19 - 11 - 2020
  • Singapore
    15 - 11 - 2020
    19 - 11 - 2020
  • Washington
    15 - 11 - 2020
    19 - 11 - 2020
  • Kuala Lumpur
    22 - 11 - 2020
    26 - 11 - 2020
  • Rome
    22 - 11 - 2020
    26 - 11 - 2020
  • Barcelona
    22 - 11 - 2020
    26 - 11 - 2020
  • Zurich
    22 - 11 - 2020
    26 - 11 - 2020
  • Dubai
    1 - 11 - 2020
    5 - 11 - 2020
  • Paris
    1 - 11 - 2020
    5 - 11 - 2020
  • Hong Kong
    1 - 11 - 2020
    5 - 11 - 2020
  • London
    8 - 11 - 2020
    12 - 11 - 2020
  • Madrid
    8 - 11 - 2020
    12 - 11 - 2020
  • Munich
    8 - 11 - 2020
    12 - 11 - 2020
  • Berlin
    8 - 11 - 2020
    12 - 11 - 2020
  • New York
    8 - 11 - 2020
    12 - 11 - 2020
  • Dubai
    15 - 11 - 2020
    19 - 11 - 2020
  • Paris
    15 - 11 - 2020
    19 - 11 - 2020
  • Hong Kong
    15 - 11 - 2020
    19 - 11 - 2020
  • Dubai
    20 - 12 - 2020
    24 - 12 - 2020
  • Paris
    20 - 12 - 2020
    24 - 12 - 2020
  • Hong Kong
    20 - 12 - 2020
    24 - 12 - 2020
  • Kuala Lumpur
    27 - 12 - 2020
    31 - 12 - 2020
  • Rome
    27 - 12 - 2020
    31 - 12 - 2020
  • Barcelona
    27 - 12 - 2020
    31 - 12 - 2020
  • Zurich
    27 - 12 - 2020
    31 - 12 - 2020
  • Istanbul
    13 - 12 - 2020
    17 - 12 - 2020
  • Bali
    13 - 12 - 2020
    17 - 12 - 2020
  • Singapore
    13 - 12 - 2020
    17 - 12 - 2020
  • Washington
    13 - 12 - 2020
    17 - 12 - 2020
  • London
    6 - 12 - 2020
    10 - 12 - 2020
  • Madrid
    6 - 12 - 2020
    10 - 12 - 2020
  • Munich
    6 - 12 - 2020
    10 - 12 - 2020
  • Berlin
    6 - 12 - 2020
    10 - 12 - 2020
  • New York
    6 - 12 - 2020
    10 - 12 - 2020
  • Dubai
    13 - 12 - 2020
    17 - 12 - 2020
  • Paris
    13 - 12 - 2020
    17 - 12 - 2020
  • Hong Kong
    13 - 12 - 2020
    17 - 12 - 2020
  • Dubai
    6 - 12 - 2020
    10 - 12 - 2020
  • Paris
    6 - 12 - 2020
    10 - 12 - 2020
  • Hong Kong
    6 - 12 - 2020
    10 - 12 - 2020

Introduction

Who should attend: Marketing staff and executives who wish to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies.

Objectives

  • Define the marketing framework of a business organization.
  • Develop marketing audits and analysis to better examine the micro and macro environments.
  • Combine best practices, tools and models to implement an effective marketing and sales management system.
  • Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
  • Apply planning and the execution of advanced marketing strategies.

Content

Marketing Concepts

  • Evolution of the Marketing Concept
  • Relationship between Marketing and Selling
  • Scope of Marketing Management
  • Developing the Marketing Mix for Products and Services
  • Managing the Marketing Effort

Marketing Audit and Planning

  • Understanding the Marketing Environment 
  • The Various Marketing Analysis Techniques 
  • The Marketing Audit
  • Competitive Analysis 
  • Customer Analysis
  • Marketing Planning (Format, Content)

Market Segmentation, Targeting and Positioning

  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments 
  • Criteria for Successful Segmentation 
  • Market Targeting
  • Market Positioning 
  • Steps in Market Segmentation, Targeting and Positionin

Marketing Communication and Campaigns

  • Elements of the Communication Process
  • Identifying the Goals of the Promotion 
  • Steps in Creating a Promotional Campaign 
  • The AIDA Concept 
  • Advantages and Disadvantages of the Various Media Types 
  • Media Scheduling 
  • Evaluating Promotional Campaigns

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

Marketing Research

  • Marketing Research Defined
  • The Marketing Research Process
  • Types and Sources of Data
  • Questionnaire Design
  • Types of Research (Observation, Mystery Shopper, Survey)

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