/  Certified Marketing Professional Training

Certified Marketing Professional Training

BMC Training provides a training course in Certified Marketing Professional in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Kuala Lumpur
    27 - 10 - 2019
    31 - 10 - 2019
  • Rome
    27 - 10 - 2019
    31 - 10 - 2019
  • Rome
    27 - 10 - 2019
    31 - 10 - 2019
  • Barcelona
    27 - 10 - 2019
    31 - 10 - 2019
  • Zurich
    27 - 10 - 2019
    31 - 10 - 2019
  • Istanbul
    17 - 11 - 2019
    21 - 11 - 2019
  • Bali
    17 - 11 - 2019
    21 - 11 - 2019
  • Singapore
    17 - 11 - 2019
    21 - 11 - 2019
  • Washington
    17 - 11 - 2019
    21 - 11 - 2019
  • Kuala Lumpur
    24 - 11 - 2019
    28 - 11 - 2019
  • Rome
    24 - 11 - 2019
    28 - 11 - 2019
  • Rome
    24 - 11 - 2019
    28 - 11 - 2019
  • Barcelona
    24 - 11 - 2019
    28 - 11 - 2019
  • Zurich
    24 - 11 - 2019
    28 - 11 - 2019
  • Dubai
    3 - 11 - 2019
    7 - 11 - 2019
  • Paris
    3 - 11 - 2019
    7 - 11 - 2019
  • Hong Kong
    3 - 11 - 2019
    7 - 11 - 2019
  • London
    10 - 11 - 2019
    14 - 11 - 2019
  • Madrid
    10 - 11 - 2019
    14 - 11 - 2019
  • Munich
    10 - 11 - 2019
    14 - 11 - 2019
  • Berlin
    10 - 11 - 2019
    14 - 11 - 2019
  • New York
    10 - 11 - 2019
    14 - 11 - 2019
  • Dubai
    15 - 12 - 2019
    19 - 12 - 2019
  • Paris
    15 - 12 - 2019
    19 - 12 - 2019
  • Hong Kong
    15 - 12 - 2019
    19 - 12 - 2019
  • Kuala Lumpur
    22 - 12 - 2019
    26 - 12 - 2019
  • Rome
    22 - 12 - 2019
    26 - 12 - 2019
  • Rome
    22 - 12 - 2019
    26 - 12 - 2019
  • Barcelona
    22 - 12 - 2019
    26 - 12 - 2019
  • Zurich
    22 - 12 - 2019
    26 - 12 - 2019
  • Istanbul
    8 - 12 - 2019
    12 - 12 - 2019
  • Bali
    8 - 12 - 2019
    12 - 12 - 2019
  • Singapore
    8 - 12 - 2019
    12 - 12 - 2019
  • Washington
    8 - 12 - 2019
    12 - 12 - 2019
  • London
    1 - 12 - 2019
    5 - 12 - 2019
  • Madrid
    1 - 12 - 2019
    5 - 12 - 2019
  • Munich
    1 - 12 - 2019
    5 - 12 - 2019
  • Berlin
    1 - 12 - 2019
    5 - 12 - 2019
  • New York
    1 - 12 - 2019
    5 - 12 - 2019
  • Dubai
    8 - 12 - 2019
    12 - 12 - 2019
  • Paris
    8 - 12 - 2019
    12 - 12 - 2019
  • Hong Kong
    8 - 12 - 2019
    12 - 12 - 2019
  • Dubai
    1 - 12 - 2019
    5 - 12 - 2019
  • Paris
    1 - 12 - 2019
    5 - 12 - 2019
  • Hong Kong
    1 - 12 - 2019
    5 - 12 - 2019
  • Istanbul
    26 - 1 - 2020
    30 - 1 - 2020
  • Bali
    26 - 1 - 2020
    30 - 1 - 2020
  • Singapore
    26 - 1 - 2020
    30 - 1 - 2020
  • Washington
    26 - 1 - 2020
    30 - 1 - 2020
  • Kuala Lumpur
    19 - 1 - 2020
    23 - 1 - 2020
  • Rome
    19 - 1 - 2020
    23 - 1 - 2020
  • Rome
    19 - 1 - 2020
    23 - 1 - 2020
  • Barcelona
    19 - 1 - 2020
    23 - 1 - 2020
  • Zurich
    19 - 1 - 2020
    23 - 1 - 2020
  • Dubai
    12 - 1 - 2020
    16 - 1 - 2020
  • Paris
    12 - 1 - 2020
    16 - 1 - 2020
  • Hong Kong
    12 - 1 - 2020
    16 - 1 - 2020
  • London
    5 - 1 - 2020
    9 - 1 - 2020
  • Madrid
    5 - 1 - 2020
    9 - 1 - 2020
  • Munich
    5 - 1 - 2020
    9 - 1 - 2020
  • Berlin
    5 - 1 - 2020
    9 - 1 - 2020
  • New York
    5 - 1 - 2020
    9 - 1 - 2020
  • Dubai
    23 - 2 - 2020
    27 - 2 - 2020
  • Paris
    23 - 2 - 2020
    27 - 2 - 2020
  • Hong Kong
    23 - 2 - 2020
    27 - 2 - 2020
  • Kuala Lumpur
    16 - 2 - 2020
    20 - 2 - 2020
  • Rome
    16 - 2 - 2020
    20 - 2 - 2020
  • Rome
    16 - 2 - 2020
    20 - 2 - 2020
  • Barcelona
    16 - 2 - 2020
    20 - 2 - 2020
  • Zurich
    16 - 2 - 2020
    20 - 2 - 2020
  • Istanbul
    9 - 2 - 2020
    13 - 2 - 2020
  • Bali
    9 - 2 - 2020
    13 - 2 - 2020
  • Singapore
    9 - 2 - 2020
    13 - 2 - 2020
  • Washington
    9 - 2 - 2020
    13 - 2 - 2020
  • London
    2 - 2 - 2020
    6 - 2 - 2020
  • Madrid
    2 - 2 - 2020
    6 - 2 - 2020
  • Munich
    2 - 2 - 2020
    6 - 2 - 2020
  • Berlin
    2 - 2 - 2020
    6 - 2 - 2020
  • New York
    2 - 2 - 2020
    6 - 2 - 2020
  • Dubai
    9 - 2 - 2020
    13 - 2 - 2020
  • Paris
    9 - 2 - 2020
    13 - 2 - 2020
  • Hong Kong
    9 - 2 - 2020
    13 - 2 - 2020
  • Dubai
    2 - 2 - 2020
    6 - 2 - 2020
  • Paris
    2 - 2 - 2020
    6 - 2 - 2020
  • Hong Kong
    2 - 2 - 2020
    6 - 2 - 2020
  • Istanbul
    15 - 3 - 2020
    19 - 3 - 2020
  • Bali
    15 - 3 - 2020
    19 - 3 - 2020
  • Singapore
    15 - 3 - 2020
    19 - 3 - 2020
  • Washington
    15 - 3 - 2020
    19 - 3 - 2020
  • Kuala Lumpur
    8 - 3 - 2020
    12 - 3 - 2020
  • Rome
    8 - 3 - 2020
    12 - 3 - 2020
  • Rome
    8 - 3 - 2020
    12 - 3 - 2020
  • Barcelona
    8 - 3 - 2020
    12 - 3 - 2020
  • Zurich
    8 - 3 - 2020
    12 - 3 - 2020
  • Dubai
    1 - 3 - 2020
    5 - 3 - 2020
  • Paris
    1 - 3 - 2020
    5 - 3 - 2020
  • Hong Kong
    1 - 3 - 2020
    5 - 3 - 2020
  • London
    22 - 3 - 2020
    26 - 3 - 2020
  • Madrid
    22 - 3 - 2020
    26 - 3 - 2020
  • Munich
    22 - 3 - 2020
    26 - 3 - 2020
  • Berlin
    22 - 3 - 2020
    26 - 3 - 2020
  • New York
    22 - 3 - 2020
    26 - 3 - 2020
  • Dubai
    26 - 4 - 2020
    30 - 4 - 2020
  • Paris
    26 - 4 - 2020
    30 - 4 - 2020
  • Hong Kong
    26 - 4 - 2020
    30 - 4 - 2020
  • Kuala Lumpur
    5 - 4 - 2020
    9 - 4 - 2020
  • Rome
    5 - 4 - 2020
    9 - 4 - 2020
  • Rome
    5 - 4 - 2020
    9 - 4 - 2020
  • Barcelona
    5 - 4 - 2020
    9 - 4 - 2020
  • Zurich
    5 - 4 - 2020
    9 - 4 - 2020
  • Istanbul
    12 - 4 - 2020
    16 - 4 - 2020
  • Bali
    12 - 4 - 2020
    16 - 4 - 2020
  • Singapore
    12 - 4 - 2020
    16 - 4 - 2020
  • Washington
    12 - 4 - 2020
    16 - 4 - 2020
  • London
    19 - 4 - 2020
    23 - 4 - 2020
  • Madrid
    19 - 4 - 2020
    23 - 4 - 2020
  • Munich
    19 - 4 - 2020
    23 - 4 - 2020
  • Berlin
    19 - 4 - 2020
    23 - 4 - 2020
  • New York
    19 - 4 - 2020
    23 - 4 - 2020
  • Dubai
    12 - 4 - 2020
    16 - 4 - 2020
  • Paris
    12 - 4 - 2020
    16 - 4 - 2020
  • Hong Kong
    12 - 4 - 2020
    16 - 4 - 2020
  • Dubai
    19 - 4 - 2020
    23 - 4 - 2020
  • Paris
    19 - 4 - 2020
    23 - 4 - 2020
  • Hong Kong
    19 - 4 - 2020
    23 - 4 - 2020
  • Istanbul
    10 - 5 - 2020
    14 - 5 - 2020
  • Bali
    10 - 5 - 2020
    14 - 5 - 2020
  • Singapore
    10 - 5 - 2020
    14 - 5 - 2020
  • Washington
    10 - 5 - 2020
    14 - 5 - 2020
  • Kuala Lumpur
    3 - 5 - 2020
    7 - 5 - 2020
  • Rome
    3 - 5 - 2020
    7 - 5 - 2020
  • Rome
    3 - 5 - 2020
    7 - 5 - 2020
  • Barcelona
    3 - 5 - 2020
    7 - 5 - 2020
  • Zurich
    3 - 5 - 2020
    7 - 5 - 2020
  • Dubai
    17 - 5 - 2020
    21 - 5 - 2020
  • Paris
    17 - 5 - 2020
    21 - 5 - 2020
  • Hong Kong
    17 - 5 - 2020
    21 - 5 - 2020
  • London
    24 - 5 - 2020
    28 - 5 - 2020
  • Madrid
    24 - 5 - 2020
    28 - 5 - 2020
  • Munich
    24 - 5 - 2020
    28 - 5 - 2020
  • Berlin
    24 - 5 - 2020
    28 - 5 - 2020
  • New York
    24 - 5 - 2020
    28 - 5 - 2020
  • Dubai
    14 - 6 - 2020
    18 - 6 - 2020
  • Paris
    14 - 6 - 2020
    18 - 6 - 2020
  • Hong Kong
    14 - 6 - 2020
    18 - 6 - 2020
  • Kuala Lumpur
    21 - 6 - 2020
    25 - 6 - 2020
  • Rome
    21 - 6 - 2020
    25 - 6 - 2020
  • Rome
    21 - 6 - 2020
    25 - 6 - 2020
  • Barcelona
    21 - 6 - 2020
    25 - 6 - 2020
  • Zurich
    21 - 6 - 2020
    25 - 6 - 2020
  • Istanbul
    28 - 6 - 2020
    2 - 7 - 2020
  • Bali
    28 - 6 - 2020
    2 - 7 - 2020
  • Singapore
    28 - 6 - 2020
    2 - 7 - 2020
  • Washington
    28 - 6 - 2020
    2 - 7 - 2020
  • London
    7 - 6 - 2020
    11 - 6 - 2020
  • Madrid
    7 - 6 - 2020
    11 - 6 - 2020
  • Munich
    7 - 6 - 2020
    11 - 6 - 2020
  • Berlin
    7 - 6 - 2020
    11 - 6 - 2020
  • New York
    7 - 6 - 2020
    11 - 6 - 2020
  • Dubai
    28 - 6 - 2020
    2 - 7 - 2020
  • Paris
    28 - 6 - 2020
    2 - 7 - 2020
  • Hong Kong
    28 - 6 - 2020
    2 - 7 - 2020
  • Dubai
    7 - 6 - 2020
    11 - 6 - 2020
  • Paris
    7 - 6 - 2020
    11 - 6 - 2020
  • Hong Kong
    7 - 6 - 2020
    11 - 6 - 2020
  • Istanbul
    5 - 7 - 2020
    9 - 7 - 2020
  • Bali
    5 - 7 - 2020
    9 - 7 - 2020
  • Singapore
    5 - 7 - 2020
    9 - 7 - 2020
  • Washington
    5 - 7 - 2020
    9 - 7 - 2020
  • Kuala Lumpur
    12 - 7 - 2020
    16 - 7 - 2020
  • Rome
    12 - 7 - 2020
    16 - 7 - 2020
  • Rome
    12 - 7 - 2020
    16 - 7 - 2020
  • Barcelona
    12 - 7 - 2020
    16 - 7 - 2020
  • Zurich
    12 - 7 - 2020
    16 - 7 - 2020
  • Kuala Lumpur
    19 - 7 - 2020
    23 - 7 - 2020
  • Rome
    19 - 7 - 2020
    23 - 7 - 2020
  • Rome
    19 - 7 - 2020
    23 - 7 - 2020
  • Barcelona
    19 - 7 - 2020
    23 - 7 - 2020
  • Zurich
    19 - 7 - 2020
    23 - 7 - 2020
  • London
    26 - 7 - 2020
    30 - 7 - 2020
  • Madrid
    26 - 7 - 2020
    30 - 7 - 2020
  • Munich
    26 - 7 - 2020
    30 - 7 - 2020
  • Berlin
    26 - 7 - 2020
    30 - 7 - 2020
  • New York
    26 - 7 - 2020
    30 - 7 - 2020
  • Dubai
    2 - 8 - 2020
    6 - 8 - 2020
  • Paris
    2 - 8 - 2020
    6 - 8 - 2020
  • Hong Kong
    2 - 8 - 2020
    6 - 8 - 2020
  • Kuala Lumpur
    9 - 8 - 2020
    13 - 8 - 2020
  • Rome
    9 - 8 - 2020
    13 - 8 - 2020
  • Rome
    9 - 8 - 2020
    13 - 8 - 2020
  • Barcelona
    9 - 8 - 2020
    13 - 8 - 2020
  • Zurich
    9 - 8 - 2020
    13 - 8 - 2020
  • Istanbul
    16 - 8 - 2020
    20 - 8 - 2020
  • Bali
    16 - 8 - 2020
    20 - 8 - 2020
  • Singapore
    16 - 8 - 2020
    20 - 8 - 2020
  • Washington
    16 - 8 - 2020
    20 - 8 - 2020
  • London
    23 - 8 - 2020
    27 - 8 - 2020
  • Madrid
    23 - 8 - 2020
    27 - 8 - 2020
  • Munich
    23 - 8 - 2020
    27 - 8 - 2020
  • Berlin
    23 - 8 - 2020
    27 - 8 - 2020
  • New York
    23 - 8 - 2020
    27 - 8 - 2020
  • Dubai
    16 - 8 - 2020
    20 - 8 - 2020
  • Paris
    16 - 8 - 2020
    20 - 8 - 2020
  • Hong Kong
    16 - 8 - 2020
    20 - 8 - 2020
  • Dubai
    23 - 8 - 2020
    27 - 8 - 2020
  • Paris
    23 - 8 - 2020
    27 - 8 - 2020
  • Hong Kong
    23 - 8 - 2020
    27 - 8 - 2020
  • Istanbul
    27 - 9 - 2020
    1 - 10 - 2020
  • Bali
    27 - 9 - 2020
    1 - 10 - 2020
  • Singapore
    27 - 9 - 2020
    1 - 10 - 2020
  • Washington
    27 - 9 - 2020
    1 - 10 - 2020
  • Kuala Lumpur
    6 - 9 - 2020
    10 - 9 - 2020
  • Rome
    6 - 9 - 2020
    10 - 9 - 2020
  • Rome
    6 - 9 - 2020
    10 - 9 - 2020
  • Barcelona
    6 - 9 - 2020
    10 - 9 - 2020
  • Zurich
    6 - 9 - 2020
    10 - 9 - 2020
  • Dubai
    13 - 9 - 2020
    17 - 9 - 2020
  • Paris
    13 - 9 - 2020
    17 - 9 - 2020
  • Hong Kong
    13 - 9 - 2020
    17 - 9 - 2020
  • London
    20 - 9 - 2020
    24 - 9 - 2020
  • Madrid
    20 - 9 - 2020
    24 - 9 - 2020
  • Munich
    20 - 9 - 2020
    24 - 9 - 2020
  • Berlin
    20 - 9 - 2020
    24 - 9 - 2020
  • New York
    20 - 9 - 2020
    24 - 9 - 2020
  • Istanbul
    4 - 10 - 2020
    8 - 10 - 2020
  • Bali
    4 - 10 - 2020
    8 - 10 - 2020
  • Singapore
    4 - 10 - 2020
    8 - 10 - 2020
  • Washington
    4 - 10 - 2020
    8 - 10 - 2020
  • Dubai
    4 - 10 - 2020
    8 - 10 - 2020
  • Paris
    4 - 10 - 2020
    8 - 10 - 2020
  • Hong Kong
    4 - 10 - 2020
    8 - 10 - 2020

Introduction

Who should attend: Marketing staff and executives who wish to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies.

Objectives

  • Define the marketing framework of a business organization.
  • Develop marketing audits and analysis to better examine the micro and macro environments.
  • Combine best practices, tools and models to implement an effective marketing and sales management system.
  • Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
  • Apply planning and the execution of advanced marketing strategies.

Content

Marketing Concepts

  • Evolution of the Marketing Concept
  • Relationship between Marketing and Selling
  • Scope of Marketing Management
  • Developing the Marketing Mix for Products and Services
  • Managing the Marketing Effort

Marketing Audit and Planning

  • Understanding the Marketing Environment 
  • The Various Marketing Analysis Techniques 
  • The Marketing Audit
  • Competitive Analysis 
  • Customer Analysis
  • Marketing Planning (Format, Content)

Market Segmentation, Targeting and Positioning

  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments 
  • Criteria for Successful Segmentation 
  • Market Targeting
  • Market Positioning 
  • Steps in Market Segmentation, Targeting and Positionin

Marketing Communication and Campaigns

  • Elements of the Communication Process
  • Identifying the Goals of the Promotion 
  • Steps in Creating a Promotional Campaign 
  • The AIDA Concept 
  • Advantages and Disadvantages of the Various Media Types 
  • Media Scheduling 
  • Evaluating Promotional Campaigns

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

Marketing Research

  • Marketing Research Defined
  • The Marketing Research Process
  • Types and Sources of Data
  • Questionnaire Design
  • Types of Research (Observation, Mystery Shopper, Survey)

Courses Search

Recent Posts

Connect with us

IFRS Preparation. (5 Days)Available in London - Dubai - Istanbul - Kuala Lumpur

Join our Civil and Construction Engineering Training Courses , Electrical and Power Engineering Training Courses and Facilities Management Training

Technical Training Courses

Newsletter