Certified Marketing Professional Course
Become a certified marketing professional with comprehensive training. Enroll in this course to develop advanced marketing skills and strategies. BMC Training offers Certified Marketing Professional Course in PR , Customer Services , Sales and Marketing Courses.
- English
- 186 Training Sessions
- Confirmed
- One Week

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Venue | Start Date | End Date | Net Fees | Details & Registration |
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Dubai , UAE | 27 - Apr - 2025 | 1 - May - 2025 | 4987.5 GBP |
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Paris , France | 27 - Apr - 2025 | 1 - May - 2025 | 6700 GBP |
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Hong Kong , Hong Kong | 27 - Apr - 2025 | 1 - May - 2025 | 8500 GBP |
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Tokyo , Japan | 27 - Apr - 2025 | 1 - May - 2025 | 9750 GBP |
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Geneva , Switzerland | 27 - Apr - 2025 | 1 - May - 2025 | 8950 GBP |
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Bali , Indonesia | 11 - May - 2025 | 15 - May - 2025 | 8100 GBP |
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Singapore , Singapore | 11 - May - 2025 | 15 - May - 2025 | 7500 GBP |
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Washington , United States | 11 - May - 2025 | 15 - May - 2025 | 11000 GBP |
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Istanbul , Turkey | 11 - May - 2025 | 15 - May - 2025 | 4700 GBP |
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Kuala Lumpur , Malaysia | 4 - May - 2025 | 8 - May - 2025 | 4750 GBP |
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Rome , Italy | 4 - May - 2025 | 8 - May - 2025 | 7300 GBP |
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Barcelona , Spain | 4 - May - 2025 | 8 - May - 2025 | 6950 GBP |
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Zurich , Switzerland | 4 - May - 2025 | 8 - May - 2025 | 7950 GBP |
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Dubai , UAE | 18 - May - 2025 | 22 - May - 2025 | 4987.5 GBP |
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Paris , France | 18 - May - 2025 | 22 - May - 2025 | 6700 GBP |
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Hong Kong , Hong Kong | 18 - May - 2025 | 22 - May - 2025 | 8500 GBP |
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Tokyo , Japan | 18 - May - 2025 | 22 - May - 2025 | 9750 GBP |
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London , UK | 25 - May - 2025 | 29 - May - 2025 | 4950 GBP |
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Madrid , Spain | 25 - May - 2025 | 29 - May - 2025 | 6950 GBP |
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Munich , Germany | 25 - May - 2025 | 29 - May - 2025 | 7900 GBP |
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Berlin , Germany | 25 - May - 2025 | 29 - May - 2025 | 7900 GBP |
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New York , United States | 25 - May - 2025 | 29 - May - 2025 | 10900 GBP |
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Amsterdam , Netherlands | 25 - May - 2025 | 29 - May - 2025 | 8100 GBP |
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Milan , Italy | 25 - May - 2025 | 29 - May - 2025 | 6950 GBP |
|
Dubai , UAE | 11 - May - 2025 | 15 - May - 2025 | 4987.5 GBP |
|
Paris , France | 11 - May - 2025 | 15 - May - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 11 - May - 2025 | 15 - May - 2025 | 8500 GBP |
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Tokyo , Japan | 11 - May - 2025 | 15 - May - 2025 | 9750 GBP |
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Taipei , Taiwan | 11 - May - 2025 | 15 - May - 2025 | 9300 GBP |
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Sydney , Australia | 4 - May - 2025 | 8 - May - 2025 | 10900 GBP |
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Interlaken , Switzerland | 4 - May - 2025 | 8 - May - 2025 | 8950 GBP |
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Geneva , Switzerland | 18 - May - 2025 | 22 - May - 2025 | 8950 GBP |
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Geneva , Switzerland | 11 - May - 2025 | 15 - May - 2025 | 8950 GBP |
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Dubai , UAE | 8 - Jun - 2025 | 12 - Jun - 2025 | 4987.5 GBP |
|
Paris , France | 8 - Jun - 2025 | 12 - Jun - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 8 - Jun - 2025 | 12 - Jun - 2025 | 8500 GBP |
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Tokyo , Japan | 8 - Jun - 2025 | 12 - Jun - 2025 | 9750 GBP |
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Kuala Lumpur , Malaysia | 15 - Jun - 2025 | 19 - Jun - 2025 | 4750 GBP |
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Rome , Italy | 15 - Jun - 2025 | 19 - Jun - 2025 | 7300 GBP |
|
Barcelona , Spain | 15 - Jun - 2025 | 19 - Jun - 2025 | 6950 GBP |
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Zurich , Switzerland | 15 - Jun - 2025 | 19 - Jun - 2025 | 7950 GBP |
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Kuala Lumpur , Malaysia | 22 - Jun - 2025 | 26 - Jun - 2025 | 4750 GBP |
|
Rome , Italy | 22 - Jun - 2025 | 26 - Jun - 2025 | 7300 GBP |
|
Barcelona , Spain | 22 - Jun - 2025 | 26 - Jun - 2025 | 6950 GBP |
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Zurich , Switzerland | 22 - Jun - 2025 | 26 - Jun - 2025 | 7950 GBP |
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London , UK | 1 - Jun - 2025 | 5 - Jun - 2025 | 4950 GBP |
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Madrid , Spain | 1 - Jun - 2025 | 5 - Jun - 2025 | 6950 GBP |
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Munich , Germany | 1 - Jun - 2025 | 5 - Jun - 2025 | 7900 GBP |
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Berlin , Germany | 1 - Jun - 2025 | 5 - Jun - 2025 | 7900 GBP |
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New York , United States | 1 - Jun - 2025 | 5 - Jun - 2025 | 10900 GBP |
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Amsterdam , Netherlands | 1 - Jun - 2025 | 5 - Jun - 2025 | 8100 GBP |
|
Milan , Italy | 1 - Jun - 2025 | 5 - Jun - 2025 | 6950 GBP |
|
Dubai , UAE | 22 - Jun - 2025 | 26 - Jun - 2025 | 4987.5 GBP |
|
Paris , France | 22 - Jun - 2025 | 26 - Jun - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 22 - Jun - 2025 | 26 - Jun - 2025 | 8500 GBP |
|
Tokyo , Japan | 22 - Jun - 2025 | 26 - Jun - 2025 | 9750 GBP |
|
Dubai , UAE | 1 - Jun - 2025 | 5 - Jun - 2025 | 4987.5 GBP |
|
Paris , France | 1 - Jun - 2025 | 5 - Jun - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 1 - Jun - 2025 | 5 - Jun - 2025 | 8500 GBP |
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Tokyo , Japan | 1 - Jun - 2025 | 5 - Jun - 2025 | 9750 GBP |
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Geneva , Switzerland | 8 - Jun - 2025 | 12 - Jun - 2025 | 8950 GBP |
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Sydney , Australia | 15 - Jun - 2025 | 19 - Jun - 2025 | 10900 GBP |
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Interlaken , Switzerland | 15 - Jun - 2025 | 19 - Jun - 2025 | 8950 GBP |
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Sydney , Australia | 22 - Jun - 2025 | 26 - Jun - 2025 | 10900 GBP |
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Interlaken , Switzerland | 22 - Jun - 2025 | 26 - Jun - 2025 | 8950 GBP |
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Geneva , Switzerland | 22 - Jun - 2025 | 26 - Jun - 2025 | 8950 GBP |
|
Geneva , Switzerland | 1 - Jun - 2025 | 5 - Jun - 2025 | 8950 GBP |
|
Bali , Indonesia | 6 - Jul - 2025 | 10 - Jul - 2025 | 8100 GBP |
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Singapore , Singapore | 6 - Jul - 2025 | 10 - Jul - 2025 | 7500 GBP |
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Washington , United States | 6 - Jul - 2025 | 10 - Jul - 2025 | 11000 GBP |
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Istanbul , Turkey | 6 - Jul - 2025 | 10 - Jul - 2025 | 4700 GBP |
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Kuala Lumpur , Malaysia | 13 - Jul - 2025 | 17 - Jul - 2025 | 4750 GBP |
|
Rome , Italy | 13 - Jul - 2025 | 17 - Jul - 2025 | 7300 GBP |
|
Barcelona , Spain | 13 - Jul - 2025 | 17 - Jul - 2025 | 6950 GBP |
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Zurich , Switzerland | 13 - Jul - 2025 | 17 - Jul - 2025 | 7950 GBP |
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Kuala Lumpur , Malaysia | 20 - Jul - 2025 | 24 - Jul - 2025 | 4750 GBP |
|
Rome , Italy | 20 - Jul - 2025 | 24 - Jul - 2025 | 7300 GBP |
|
Barcelona , Spain | 20 - Jul - 2025 | 24 - Jul - 2025 | 6950 GBP |
|
Zurich , Switzerland | 20 - Jul - 2025 | 24 - Jul - 2025 | 7950 GBP |
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London , UK | 27 - Jul - 2025 | 31 - Jul - 2025 | 4950 GBP |
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Madrid , Spain | 27 - Jul - 2025 | 31 - Jul - 2025 | 6950 GBP |
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Munich , Germany | 27 - Jul - 2025 | 31 - Jul - 2025 | 7900 GBP |
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Berlin , Germany | 27 - Jul - 2025 | 31 - Jul - 2025 | 7900 GBP |
|
New York , United States | 27 - Jul - 2025 | 31 - Jul - 2025 | 10900 GBP |
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Amsterdam , Netherlands | 27 - Jul - 2025 | 31 - Jul - 2025 | 8100 GBP |
|
Milan , Italy | 27 - Jul - 2025 | 31 - Jul - 2025 | 6950 GBP |
|
Dubai , UAE | 6 - Jul - 2025 | 10 - Jul - 2025 | 4987.5 GBP |
|
Paris , France | 6 - Jul - 2025 | 10 - Jul - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 6 - Jul - 2025 | 10 - Jul - 2025 | 8500 GBP |
|
Tokyo , Japan | 6 - Jul - 2025 | 10 - Jul - 2025 | 9750 GBP |
|
Taipei , Taiwan | 6 - Jul - 2025 | 10 - Jul - 2025 | 9300 GBP |
|
Sydney , Australia | 13 - Jul - 2025 | 17 - Jul - 2025 | 10900 GBP |
|
Interlaken , Switzerland | 13 - Jul - 2025 | 17 - Jul - 2025 | 8950 GBP |
|
Sydney , Australia | 20 - Jul - 2025 | 24 - Jul - 2025 | 10900 GBP |
|
Interlaken , Switzerland | 20 - Jul - 2025 | 24 - Jul - 2025 | 8950 GBP |
|
Geneva , Switzerland | 6 - Jul - 2025 | 10 - Jul - 2025 | 8950 GBP |
|
Dubai , UAE | 3 - Aug - 2025 | 7 - Aug - 2025 | 4987.5 GBP |
|
Paris , France | 3 - Aug - 2025 | 7 - Aug - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 3 - Aug - 2025 | 7 - Aug - 2025 | 8500 GBP |
|
Tokyo , Japan | 3 - Aug - 2025 | 7 - Aug - 2025 | 9750 GBP |
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Kuala Lumpur , Malaysia | 10 - Aug - 2025 | 14 - Aug - 2025 | 4750 GBP |
|
Rome , Italy | 10 - Aug - 2025 | 14 - Aug - 2025 | 7300 GBP |
|
Barcelona , Spain | 10 - Aug - 2025 | 14 - Aug - 2025 | 6950 GBP |
|
Zurich , Switzerland | 10 - Aug - 2025 | 14 - Aug - 2025 | 7950 GBP |
|
Kuala Lumpur , Malaysia | 17 - Aug - 2025 | 21 - Aug - 2025 | 4750 GBP |
|
Rome , Italy | 17 - Aug - 2025 | 21 - Aug - 2025 | 7300 GBP |
|
Barcelona , Spain | 17 - Aug - 2025 | 21 - Aug - 2025 | 6950 GBP |
|
Zurich , Switzerland | 17 - Aug - 2025 | 21 - Aug - 2025 | 7950 GBP |
|
London , UK | 24 - Aug - 2025 | 28 - Aug - 2025 | 4950 GBP |
|
Madrid , Spain | 24 - Aug - 2025 | 28 - Aug - 2025 | 6950 GBP |
|
Munich , Germany | 24 - Aug - 2025 | 28 - Aug - 2025 | 7900 GBP |
|
Berlin , Germany | 24 - Aug - 2025 | 28 - Aug - 2025 | 7900 GBP |
|
New York , United States | 24 - Aug - 2025 | 28 - Aug - 2025 | 10900 GBP |
|
Amsterdam , Netherlands | 24 - Aug - 2025 | 28 - Aug - 2025 | 8100 GBP |
|
Milan , Italy | 24 - Aug - 2025 | 28 - Aug - 2025 | 6950 GBP |
|
Dubai , UAE | 17 - Aug - 2025 | 21 - Aug - 2025 | 4987.5 GBP |
|
Paris , France | 17 - Aug - 2025 | 21 - Aug - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 17 - Aug - 2025 | 21 - Aug - 2025 | 8500 GBP |
|
Tokyo , Japan | 17 - Aug - 2025 | 21 - Aug - 2025 | 9750 GBP |
|
Dubai , UAE | 24 - Aug - 2025 | 28 - Aug - 2025 | 4987.5 GBP |
|
Paris , France | 24 - Aug - 2025 | 28 - Aug - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 24 - Aug - 2025 | 28 - Aug - 2025 | 8500 GBP |
|
Tokyo , Japan | 24 - Aug - 2025 | 28 - Aug - 2025 | 9750 GBP |
|
Geneva , Switzerland | 3 - Aug - 2025 | 7 - Aug - 2025 | 8950 GBP |
|
Sydney , Australia | 10 - Aug - 2025 | 14 - Aug - 2025 | 10900 GBP |
|
Interlaken , Switzerland | 10 - Aug - 2025 | 14 - Aug - 2025 | 8950 GBP |
|
Sydney , Australia | 17 - Aug - 2025 | 21 - Aug - 2025 | 10900 GBP |
|
Interlaken , Switzerland | 17 - Aug - 2025 | 21 - Aug - 2025 | 8950 GBP |
|
Geneva , Switzerland | 17 - Aug - 2025 | 21 - Aug - 2025 | 8950 GBP |
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Geneva , Switzerland | 24 - Aug - 2025 | 28 - Aug - 2025 | 8950 GBP |
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Bali , Indonesia | 28 - Sep - 2025 | 2 - Oct - 2025 | 8100 GBP |
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Singapore , Singapore | 28 - Sep - 2025 | 2 - Oct - 2025 | 7500 GBP |
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Washington , United States | 28 - Sep - 2025 | 2 - Oct - 2025 | 11000 GBP |
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Istanbul , Turkey | 28 - Sep - 2025 | 2 - Oct - 2025 | 4700 GBP |
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Kuala Lumpur , Malaysia | 7 - Sep - 2025 | 11 - Sep - 2025 | 4750 GBP |
|
Rome , Italy | 7 - Sep - 2025 | 11 - Sep - 2025 | 7300 GBP |
|
Barcelona , Spain | 7 - Sep - 2025 | 11 - Sep - 2025 | 6950 GBP |
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Zurich , Switzerland | 7 - Sep - 2025 | 11 - Sep - 2025 | 7950 GBP |
|
Dubai , UAE | 14 - Sep - 2025 | 18 - Sep - 2025 | 4987.5 GBP |
|
Paris , France | 14 - Sep - 2025 | 18 - Sep - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 14 - Sep - 2025 | 18 - Sep - 2025 | 8500 GBP |
|
Tokyo , Japan | 14 - Sep - 2025 | 18 - Sep - 2025 | 9750 GBP |
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London , UK | 21 - Sep - 2025 | 25 - Sep - 2025 | 4950 GBP |
|
Madrid , Spain | 21 - Sep - 2025 | 25 - Sep - 2025 | 6950 GBP |
|
Munich , Germany | 21 - Sep - 2025 | 25 - Sep - 2025 | 7900 GBP |
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Berlin , Germany | 21 - Sep - 2025 | 25 - Sep - 2025 | 7900 GBP |
|
New York , United States | 21 - Sep - 2025 | 25 - Sep - 2025 | 10900 GBP |
|
Amsterdam , Netherlands | 21 - Sep - 2025 | 25 - Sep - 2025 | 8100 GBP |
|
Milan , Italy | 21 - Sep - 2025 | 25 - Sep - 2025 | 6950 GBP |
|
Dubai , UAE | 28 - Sep - 2025 | 2 - Oct - 2025 | 4987.5 GBP |
|
Paris , France | 28 - Sep - 2025 | 2 - Oct - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 28 - Sep - 2025 | 2 - Oct - 2025 | 8500 GBP |
|
Tokyo , Japan | 28 - Sep - 2025 | 2 - Oct - 2025 | 9750 GBP |
|
Taipei , Taiwan | 28 - Sep - 2025 | 2 - Oct - 2025 | 9300 GBP |
|
Sydney , Australia | 7 - Sep - 2025 | 11 - Sep - 2025 | 10900 GBP |
|
Interlaken , Switzerland | 7 - Sep - 2025 | 11 - Sep - 2025 | 8950 GBP |
|
Geneva , Switzerland | 14 - Sep - 2025 | 18 - Sep - 2025 | 8950 GBP |
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Geneva , Switzerland | 28 - Sep - 2025 | 2 - Oct - 2025 | 8950 GBP |
|
Dubai , UAE | 19 - Oct - 2025 | 23 - Oct - 2025 | 4987.5 GBP |
|
Paris , France | 19 - Oct - 2025 | 23 - Oct - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 19 - Oct - 2025 | 23 - Oct - 2025 | 8500 GBP |
|
Tokyo , Japan | 19 - Oct - 2025 | 23 - Oct - 2025 | 9750 GBP |
|
Kuala Lumpur , Malaysia | 5 - Oct - 2025 | 9 - Oct - 2025 | 4750 GBP |
|
Rome , Italy | 5 - Oct - 2025 | 9 - Oct - 2025 | 7300 GBP |
|
Barcelona , Spain | 5 - Oct - 2025 | 9 - Oct - 2025 | 6950 GBP |
|
Zurich , Switzerland | 5 - Oct - 2025 | 9 - Oct - 2025 | 7950 GBP |
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London , UK | 12 - Oct - 2025 | 16 - Oct - 2025 | 4950 GBP |
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Madrid , Spain | 12 - Oct - 2025 | 16 - Oct - 2025 | 6950 GBP |
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Munich , Germany | 12 - Oct - 2025 | 16 - Oct - 2025 | 7900 GBP |
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Berlin , Germany | 12 - Oct - 2025 | 16 - Oct - 2025 | 7900 GBP |
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New York , United States | 12 - Oct - 2025 | 16 - Oct - 2025 | 10900 GBP |
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Amsterdam , Netherlands | 12 - Oct - 2025 | 16 - Oct - 2025 | 8100 GBP |
|
Milan , Italy | 12 - Oct - 2025 | 16 - Oct - 2025 | 6950 GBP |
|
Dubai , UAE | 5 - Oct - 2025 | 9 - Oct - 2025 | 4987.5 GBP |
|
Paris , France | 5 - Oct - 2025 | 9 - Oct - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 5 - Oct - 2025 | 9 - Oct - 2025 | 8500 GBP |
|
Tokyo , Japan | 5 - Oct - 2025 | 9 - Oct - 2025 | 9750 GBP |
|
Dubai , UAE | 12 - Oct - 2025 | 16 - Oct - 2025 | 4987.5 GBP |
|
Paris , France | 12 - Oct - 2025 | 16 - Oct - 2025 | 6700 GBP |
|
Hong Kong , Hong Kong | 12 - Oct - 2025 | 16 - Oct - 2025 | 8500 GBP |
|
Tokyo , Japan | 12 - Oct - 2025 | 16 - Oct - 2025 | 9750 GBP |
|
Geneva , Switzerland | 19 - Oct - 2025 | 23 - Oct - 2025 | 8950 GBP |
|
Sydney , Australia | 5 - Oct - 2025 | 9 - Oct - 2025 | 10900 GBP |
|
Interlaken , Switzerland | 5 - Oct - 2025 | 9 - Oct - 2025 | 8950 GBP |
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Geneva , Switzerland | 5 - Oct - 2025 | 9 - Oct - 2025 | 8950 GBP |
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Geneva , Switzerland | 12 - Oct - 2025 | 16 - Oct - 2025 | 8950 GBP |
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Course Syllabus
Introduction
Who should attend: Marketing staff and executives who wish to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies.
Objectives
- Define the marketing framework of a business organization.
- Develop marketing audits and analysis to better examine the micro and macro environments.
- Combine best practices, tools and models to implement an effective marketing and sales management system.
- Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
- Apply planning and the execution of advanced marketing strategies.
Content
Marketing Concepts
- Evolution of the Marketing Concept
- Relationship between Marketing and Selling
- Scope of Marketing Management
- Developing the Marketing Mix for Products and Services
- Managing the Marketing Effort
Marketing Audit and Planning
- Understanding the Marketing Environment
- The Various Marketing Analysis Techniques
- The Marketing Audit
- Competitive Analysis
- Customer Analysis
- Marketing Planning (Format, Content)
Market Segmentation, Targeting and Positioning
- Basis of Market Segmentation (B2C)
- Basis of Market Segmentation (B2B)
- Profiling the Segments
- Criteria for Successful Segmentation
- Market Targeting
- Market Positioning
- Steps in Market Segmentation, Targeting and Positionin
Marketing Communication and Campaigns
- Elements of the Communication Process
- Identifying the Goals of the Promotion
- Steps in Creating a Promotional Campaign
- The AIDA Concept
- Advantages and Disadvantages of the Various Media Types
- Media Scheduling
- Evaluating Promotional Campaigns
The Product Life Cycle: A Strategic Approach
- Introducing the Product Life Cycle Concept (PLC)
- The Promotion Mix and Marketing Objectives
- Characteristics of PR, Personal Selling, Advertising and Sales Promotion
- Promotion Mix Strategies Across the PLC
- Push and Pull Strategies
The Product Life Cycle: A Strategic Approach
- Introducing the Product Life Cycle Concept (PLC)
- The Promotion Mix and Marketing Objectives
- Characteristics of PR, Personal Selling, Advertising and Sales Promotion
- Promotion Mix Strategies Across the PLC
- Push and Pull Strategies
Marketing Research
- Marketing Research Defined
- The Marketing Research Process
- Types and Sources of Data
- Questionnaire Design
- Types of Research (Observation, Mystery Shopper, Survey)