Certified Marketing Professional Course
Become a certified marketing professional with comprehensive training. Enroll in this course to develop advanced marketing skills and strategies. BMC Training offers Certified Marketing Professional Course in PR , Customer Services , Sales and Marketing Courses.
- English
- 184 Training Sessions
- Confirmed
- One Week
Detailed description for visually impaired users: The image presents a view of Certified Marketing Professional Training Course
Venue | Start Date | End Date | Net Fees | Details & Registration |
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Dubai , UAE | 28 - Apr - 2024 | 2 - May - 2024 | 4987.5 GBP |
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Paris , France | 28 - Apr - 2024 | 2 - May - 2024 | 6700 GBP |
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Hong Kong , Hong Kong | 28 - Apr - 2024 | 2 - May - 2024 | 8500 GBP |
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Bali , Indonesia | 12 - May - 2024 | 16 - May - 2024 | 8100 GBP |
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Singapore , Singapore | 12 - May - 2024 | 16 - May - 2024 | 7500 GBP |
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Washington , United States | 12 - May - 2024 | 16 - May - 2024 | 11000 GBP |
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Istanbul , Turkey | 12 - May - 2024 | 16 - May - 2024 | 4700 GBP |
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Kuala Lumpur , Malaysia | 5 - May - 2024 | 9 - May - 2024 | 4750 GBP |
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Rome , Italy | 5 - May - 2024 | 9 - May - 2024 | 7300 GBP |
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Barcelona , Spain | 5 - May - 2024 | 9 - May - 2024 | 6950 GBP |
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Zurich , Switzerland | 5 - May - 2024 | 9 - May - 2024 | 7950 GBP |
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Dubai , UAE | 19 - May - 2024 | 23 - May - 2024 | 4987.5 GBP |
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Paris , France | 19 - May - 2024 | 23 - May - 2024 | 6700 GBP |
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Hong Kong , Hong Kong | 19 - May - 2024 | 23 - May - 2024 | 8500 GBP |
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London , UK | 26 - May - 2024 | 30 - May - 2024 | 4950 GBP |
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Madrid , Spain | 26 - May - 2024 | 30 - May - 2024 | 6950 GBP |
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Munich , Germany | 26 - May - 2024 | 30 - May - 2024 | 7900 GBP |
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Berlin , Germany | 26 - May - 2024 | 30 - May - 2024 | 7900 GBP |
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New York , United States | 26 - May - 2024 | 30 - May - 2024 | 10900 GBP |
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Dubai , UAE | 12 - May - 2024 | 16 - May - 2024 | 4987.5 GBP |
|
Paris , France | 12 - May - 2024 | 16 - May - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 12 - May - 2024 | 16 - May - 2024 | 8500 GBP |
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Amsterdam , Netherlands | 26 - May - 2024 | 30 - May - 2024 | 8100 GBP |
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Milan , Italy | 26 - May - 2024 | 30 - May - 2024 | 6950 GBP |
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Dubai , UAE | 9 - Jun - 2024 | 13 - Jun - 2024 | 4987.5 GBP |
|
Paris , France | 9 - Jun - 2024 | 13 - Jun - 2024 | 6700 GBP |
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Hong Kong , Hong Kong | 9 - Jun - 2024 | 13 - Jun - 2024 | 8500 GBP |
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Kuala Lumpur , Malaysia | 16 - Jun - 2024 | 20 - Jun - 2024 | 4750 GBP |
|
Rome , Italy | 16 - Jun - 2024 | 20 - Jun - 2024 | 7300 GBP |
|
Barcelona , Spain | 16 - Jun - 2024 | 20 - Jun - 2024 | 6950 GBP |
|
Zurich , Switzerland | 16 - Jun - 2024 | 20 - Jun - 2024 | 7950 GBP |
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Istanbul , Turkey | 23 - Jun - 2024 | 27 - Jun - 2024 | 4700 GBP |
|
Bali , Indonesia | 23 - Jun - 2024 | 27 - Jun - 2024 | 8100 GBP |
|
Singapore , Singapore | 23 - Jun - 2024 | 27 - Jun - 2024 | 7500 GBP |
|
Washington , United States | 23 - Jun - 2024 | 27 - Jun - 2024 | 11000 GBP |
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London , UK | 2 - Jun - 2024 | 6 - Jun - 2024 | 4950 GBP |
|
Madrid , Spain | 2 - Jun - 2024 | 6 - Jun - 2024 | 6950 GBP |
|
Munich , Germany | 2 - Jun - 2024 | 6 - Jun - 2024 | 7900 GBP |
|
Berlin , Germany | 2 - Jun - 2024 | 6 - Jun - 2024 | 7900 GBP |
|
New York , United States | 2 - Jun - 2024 | 6 - Jun - 2024 | 10900 GBP |
|
Dubai , UAE | 23 - Jun - 2024 | 27 - Jun - 2024 | 4987.5 GBP |
|
Paris , France | 23 - Jun - 2024 | 27 - Jun - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 23 - Jun - 2024 | 27 - Jun - 2024 | 8500 GBP |
|
Dubai , UAE | 2 - Jun - 2024 | 6 - Jun - 2024 | 4987.5 GBP |
|
Paris , France | 2 - Jun - 2024 | 6 - Jun - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 2 - Jun - 2024 | 6 - Jun - 2024 | 8500 GBP |
|
Amsterdam , Netherlands | 2 - Jun - 2024 | 6 - Jun - 2024 | 8100 GBP |
|
Milan , Italy | 2 - Jun - 2024 | 6 - Jun - 2024 | 6950 GBP |
|
Bali , Indonesia | 7 - Jul - 2024 | 11 - Jul - 2024 | 8100 GBP |
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Singapore , Singapore | 7 - Jul - 2024 | 11 - Jul - 2024 | 7500 GBP |
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Washington , United States | 7 - Jul - 2024 | 11 - Jul - 2024 | 11000 GBP |
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Istanbul , Turkey | 7 - Jul - 2024 | 11 - Jul - 2024 | 4700 GBP |
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Kuala Lumpur , Malaysia | 14 - Jul - 2024 | 18 - Jul - 2024 | 4750 GBP |
|
Rome , Italy | 14 - Jul - 2024 | 18 - Jul - 2024 | 7300 GBP |
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Barcelona , Spain | 14 - Jul - 2024 | 18 - Jul - 2024 | 6950 GBP |
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Zurich , Switzerland | 14 - Jul - 2024 | 18 - Jul - 2024 | 7950 GBP |
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Kuala Lumpur , Malaysia | 21 - Jul - 2024 | 25 - Jul - 2024 | 4750 GBP |
|
Rome , Italy | 21 - Jul - 2024 | 25 - Jul - 2024 | 7300 GBP |
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Barcelona , Spain | 21 - Jul - 2024 | 25 - Jul - 2024 | 6950 GBP |
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Zurich , Switzerland | 21 - Jul - 2024 | 25 - Jul - 2024 | 7950 GBP |
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London , UK | 28 - Jul - 2024 | 1 - Aug - 2024 | 4950 GBP |
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Madrid , Spain | 28 - Jul - 2024 | 1 - Aug - 2024 | 6950 GBP |
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Munich , Germany | 28 - Jul - 2024 | 1 - Aug - 2024 | 7900 GBP |
|
Berlin , Germany | 28 - Jul - 2024 | 1 - Aug - 2024 | 7900 GBP |
|
New York , United States | 28 - Jul - 2024 | 1 - Aug - 2024 | 10900 GBP |
|
Dubai , UAE | 7 - Jul - 2024 | 11 - Jul - 2024 | 4987.5 GBP |
|
Paris , France | 7 - Jul - 2024 | 11 - Jul - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 7 - Jul - 2024 | 11 - Jul - 2024 | 8500 GBP |
|
Amsterdam , Netherlands | 28 - Jul - 2024 | 1 - Aug - 2024 | 8100 GBP |
|
Milan , Italy | 28 - Jul - 2024 | 1 - Aug - 2024 | 6950 GBP |
|
Dubai , UAE | 4 - Aug - 2024 | 8 - Aug - 2024 | 4987.5 GBP |
|
Paris , France | 4 - Aug - 2024 | 8 - Aug - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 4 - Aug - 2024 | 8 - Aug - 2024 | 8500 GBP |
|
Kuala Lumpur , Malaysia | 11 - Aug - 2024 | 15 - Aug - 2024 | 4750 GBP |
|
Rome , Italy | 11 - Aug - 2024 | 15 - Aug - 2024 | 7300 GBP |
|
Barcelona , Spain | 11 - Aug - 2024 | 15 - Aug - 2024 | 6950 GBP |
|
Zurich , Switzerland | 11 - Aug - 2024 | 15 - Aug - 2024 | 7950 GBP |
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Istanbul , Turkey | 18 - Aug - 2024 | 22 - Aug - 2024 | 4700 GBP |
|
Bali , Indonesia | 18 - Aug - 2024 | 22 - Aug - 2024 | 8100 GBP |
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Singapore , Singapore | 18 - Aug - 2024 | 22 - Aug - 2024 | 7500 GBP |
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Washington , United States | 18 - Aug - 2024 | 22 - Aug - 2024 | 11000 GBP |
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London , UK | 25 - Aug - 2024 | 29 - Aug - 2024 | 4950 GBP |
|
Madrid , Spain | 25 - Aug - 2024 | 29 - Aug - 2024 | 6950 GBP |
|
Munich , Germany | 25 - Aug - 2024 | 29 - Aug - 2024 | 7900 GBP |
|
Berlin , Germany | 25 - Aug - 2024 | 29 - Aug - 2024 | 7900 GBP |
|
New York , United States | 25 - Aug - 2024 | 29 - Aug - 2024 | 10900 GBP |
|
Dubai , UAE | 18 - Aug - 2024 | 22 - Aug - 2024 | 4987.5 GBP |
|
Paris , France | 18 - Aug - 2024 | 22 - Aug - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 18 - Aug - 2024 | 22 - Aug - 2024 | 8500 GBP |
|
Dubai , UAE | 25 - Aug - 2024 | 29 - Aug - 2024 | 4987.5 GBP |
|
Paris , France | 25 - Aug - 2024 | 29 - Aug - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 25 - Aug - 2024 | 29 - Aug - 2024 | 8500 GBP |
|
Amsterdam , Netherlands | 25 - Aug - 2024 | 29 - Aug - 2024 | 8100 GBP |
|
Milan , Italy | 25 - Aug - 2024 | 29 - Aug - 2024 | 6950 GBP |
|
Bali , Indonesia | 22 - Sep - 2024 | 26 - Sep - 2024 | 8100 GBP |
|
Singapore , Singapore | 22 - Sep - 2024 | 26 - Sep - 2024 | 7500 GBP |
|
Istanbul , Turkey | 22 - Sep - 2024 | 26 - Sep - 2024 | 4700 GBP |
|
Washington , United States | 22 - Sep - 2024 | 26 - Sep - 2024 | 11000 GBP |
|
Kuala Lumpur , Malaysia | 1 - Sep - 2024 | 5 - Sep - 2024 | 4750 GBP |
|
Rome , Italy | 1 - Sep - 2024 | 5 - Sep - 2024 | 7300 GBP |
|
Barcelona , Spain | 1 - Sep - 2024 | 5 - Sep - 2024 | 6950 GBP |
|
Zurich , Switzerland | 1 - Sep - 2024 | 5 - Sep - 2024 | 7950 GBP |
|
Dubai , UAE | 8 - Sep - 2024 | 12 - Sep - 2024 | 4987.5 GBP |
|
Paris , France | 8 - Sep - 2024 | 12 - Sep - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 8 - Sep - 2024 | 12 - Sep - 2024 | 8500 GBP |
|
London , UK | 15 - Sep - 2024 | 19 - Sep - 2024 | 4950 GBP |
|
Madrid , Spain | 15 - Sep - 2024 | 19 - Sep - 2024 | 6950 GBP |
|
Munich , Germany | 15 - Sep - 2024 | 19 - Sep - 2024 | 7900 GBP |
|
Berlin , Germany | 15 - Sep - 2024 | 19 - Sep - 2024 | 7900 GBP |
|
New York , United States | 15 - Sep - 2024 | 19 - Sep - 2024 | 10900 GBP |
|
Dubai , UAE | 22 - Sep - 2024 | 26 - Sep - 2024 | 4987.5 GBP |
|
Paris , France | 22 - Sep - 2024 | 26 - Sep - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 22 - Sep - 2024 | 26 - Sep - 2024 | 8500 GBP |
|
Amsterdam , Netherlands | 15 - Sep - 2024 | 19 - Sep - 2024 | 8100 GBP |
|
Milan , Italy | 15 - Sep - 2024 | 19 - Sep - 2024 | 6950 GBP |
|
Dubai , UAE | 20 - Oct - 2024 | 24 - Oct - 2024 | 4987.5 GBP |
|
Paris , France | 20 - Oct - 2024 | 24 - Oct - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 20 - Oct - 2024 | 24 - Oct - 2024 | 8500 GBP |
|
Kuala Lumpur , Malaysia | 27 - Oct - 2024 | 31 - Oct - 2024 | 4750 GBP |
|
Rome , Italy | 27 - Oct - 2024 | 31 - Oct - 2024 | 7300 GBP |
|
Barcelona , Spain | 27 - Oct - 2024 | 31 - Oct - 2024 | 6950 GBP |
|
Zurich , Switzerland | 27 - Oct - 2024 | 31 - Oct - 2024 | 7950 GBP |
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Istanbul , Turkey | 6 - Oct - 2024 | 10 - Oct - 2024 | 4700 GBP |
|
Bali , Indonesia | 6 - Oct - 2024 | 10 - Oct - 2024 | 8100 GBP |
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Singapore , Singapore | 6 - Oct - 2024 | 10 - Oct - 2024 | 7500 GBP |
|
Washington , United States | 6 - Oct - 2024 | 10 - Oct - 2024 | 11000 GBP |
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London , UK | 13 - Oct - 2024 | 17 - Oct - 2024 | 4950 GBP |
|
Madrid , Spain | 13 - Oct - 2024 | 17 - Oct - 2024 | 6950 GBP |
|
Munich , Germany | 13 - Oct - 2024 | 17 - Oct - 2024 | 7900 GBP |
|
Berlin , Germany | 13 - Oct - 2024 | 17 - Oct - 2024 | 7900 GBP |
|
New York , United States | 13 - Oct - 2024 | 17 - Oct - 2024 | 10900 GBP |
|
Dubai , UAE | 6 - Oct - 2024 | 10 - Oct - 2024 | 4987.5 GBP |
|
Paris , France | 6 - Oct - 2024 | 10 - Oct - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 6 - Oct - 2024 | 10 - Oct - 2024 | 8500 GBP |
|
Dubai , UAE | 13 - Oct - 2024 | 17 - Oct - 2024 | 4987.5 GBP |
|
Paris , France | 13 - Oct - 2024 | 17 - Oct - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 13 - Oct - 2024 | 17 - Oct - 2024 | 8500 GBP |
|
Amsterdam , Netherlands | 13 - Oct - 2024 | 17 - Oct - 2024 | 8100 GBP |
|
Milan , Italy | 13 - Oct - 2024 | 17 - Oct - 2024 | 6950 GBP |
|
Istanbul , Turkey | 17 - Nov - 2024 | 21 - Nov - 2024 | 4700 GBP |
|
Bali , Indonesia | 17 - Nov - 2024 | 21 - Nov - 2024 | 8100 GBP |
|
Singapore , Singapore | 17 - Nov - 2024 | 21 - Nov - 2024 | 7500 GBP |
|
Washington , United States | 17 - Nov - 2024 | 21 - Nov - 2024 | 11000 GBP |
|
Kuala Lumpur , Malaysia | 24 - Nov - 2024 | 28 - Nov - 2024 | 4750 GBP |
|
Rome , Italy | 24 - Nov - 2024 | 28 - Nov - 2024 | 7300 GBP |
|
Barcelona , Spain | 24 - Nov - 2024 | 28 - Nov - 2024 | 6950 GBP |
|
Zurich , Switzerland | 24 - Nov - 2024 | 28 - Nov - 2024 | 7950 GBP |
|
Dubai , UAE | 3 - Nov - 2024 | 7 - Nov - 2024 | 4987.5 GBP |
|
Paris , France | 3 - Nov - 2024 | 7 - Nov - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 3 - Nov - 2024 | 7 - Nov - 2024 | 8500 GBP |
|
London , UK | 10 - Nov - 2024 | 14 - Nov - 2024 | 4950 GBP |
|
Madrid , Spain | 10 - Nov - 2024 | 14 - Nov - 2024 | 6950 GBP |
|
Munich , Germany | 10 - Nov - 2024 | 14 - Nov - 2024 | 7900 GBP |
|
Berlin , Germany | 10 - Nov - 2024 | 14 - Nov - 2024 | 7900 GBP |
|
New York , United States | 10 - Nov - 2024 | 14 - Nov - 2024 | 10900 GBP |
|
Dubai , UAE | 17 - Nov - 2024 | 21 - Nov - 2024 | 4987.5 GBP |
|
Paris , France | 17 - Nov - 2024 | 21 - Nov - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 17 - Nov - 2024 | 21 - Nov - 2024 | 8500 GBP |
|
Amsterdam , Netherlands | 10 - Nov - 2024 | 14 - Nov - 2024 | 8100 GBP |
|
Milan , Italy | 10 - Nov - 2024 | 14 - Nov - 2024 | 6950 GBP |
|
Dubai , UAE | 15 - Dec - 2024 | 19 - Dec - 2024 | 4987.5 GBP |
|
Paris , France | 15 - Dec - 2024 | 19 - Dec - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 15 - Dec - 2024 | 19 - Dec - 2024 | 8500 GBP |
|
Kuala Lumpur , Malaysia | 22 - Dec - 2024 | 26 - Dec - 2024 | 4750 GBP |
|
Rome , Italy | 22 - Dec - 2024 | 26 - Dec - 2024 | 7300 GBP |
|
Barcelona , Spain | 22 - Dec - 2024 | 26 - Dec - 2024 | 6950 GBP |
|
Zurich , Switzerland | 22 - Dec - 2024 | 26 - Dec - 2024 | 7950 GBP |
|
Istanbul , Turkey | 8 - Dec - 2024 | 12 - Dec - 2024 | 4700 GBP |
|
Bali , Indonesia | 8 - Dec - 2024 | 12 - Dec - 2024 | 8100 GBP |
|
Singapore , Singapore | 8 - Dec - 2024 | 12 - Dec - 2024 | 7500 GBP |
|
Washington , United States | 8 - Dec - 2024 | 12 - Dec - 2024 | 11000 GBP |
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London , UK | 1 - Dec - 2024 | 5 - Dec - 2024 | 4950 GBP |
|
Madrid , Spain | 1 - Dec - 2024 | 5 - Dec - 2024 | 6950 GBP |
|
Munich , Germany | 1 - Dec - 2024 | 5 - Dec - 2024 | 7900 GBP |
|
Berlin , Germany | 1 - Dec - 2024 | 5 - Dec - 2024 | 7900 GBP |
|
New York , United States | 1 - Dec - 2024 | 5 - Dec - 2024 | 10900 GBP |
|
Dubai , UAE | 8 - Dec - 2024 | 12 - Dec - 2024 | 4987.5 GBP |
|
Paris , France | 8 - Dec - 2024 | 12 - Dec - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 8 - Dec - 2024 | 12 - Dec - 2024 | 8500 GBP |
|
Dubai , UAE | 1 - Dec - 2024 | 5 - Dec - 2024 | 4987.5 GBP |
|
Paris , France | 1 - Dec - 2024 | 5 - Dec - 2024 | 6700 GBP |
|
Hong Kong , Hong Kong | 1 - Dec - 2024 | 5 - Dec - 2024 | 8500 GBP |
|
Amsterdam , Netherlands | 1 - Dec - 2024 | 5 - Dec - 2024 | 8100 GBP |
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Milan , Italy | 1 - Dec - 2024 | 5 - Dec - 2024 | 6950 GBP |
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Course Syllabus
Introduction
Who should attend: Marketing staff and executives who wish to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies.
Objectives
- Define the marketing framework of a business organization.
- Develop marketing audits and analysis to better examine the micro and macro environments.
- Combine best practices, tools and models to implement an effective marketing and sales management system.
- Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
- Apply planning and the execution of advanced marketing strategies.
Content
Marketing Concepts
- Evolution of the Marketing Concept
- Relationship between Marketing and Selling
- Scope of Marketing Management
- Developing the Marketing Mix for Products and Services
- Managing the Marketing Effort
Marketing Audit and Planning
- Understanding the Marketing Environment
- The Various Marketing Analysis Techniques
- The Marketing Audit
- Competitive Analysis
- Customer Analysis
- Marketing Planning (Format, Content)
Market Segmentation, Targeting and Positioning
- Basis of Market Segmentation (B2C)
- Basis of Market Segmentation (B2B)
- Profiling the Segments
- Criteria for Successful Segmentation
- Market Targeting
- Market Positioning
- Steps in Market Segmentation, Targeting and Positionin
Marketing Communication and Campaigns
- Elements of the Communication Process
- Identifying the Goals of the Promotion
- Steps in Creating a Promotional Campaign
- The AIDA Concept
- Advantages and Disadvantages of the Various Media Types
- Media Scheduling
- Evaluating Promotional Campaigns
The Product Life Cycle: A Strategic Approach
- Introducing the Product Life Cycle Concept (PLC)
- The Promotion Mix and Marketing Objectives
- Characteristics of PR, Personal Selling, Advertising and Sales Promotion
- Promotion Mix Strategies Across the PLC
- Push and Pull Strategies
The Product Life Cycle: A Strategic Approach
- Introducing the Product Life Cycle Concept (PLC)
- The Promotion Mix and Marketing Objectives
- Characteristics of PR, Personal Selling, Advertising and Sales Promotion
- Promotion Mix Strategies Across the PLC
- Push and Pull Strategies
Marketing Research
- Marketing Research Defined
- The Marketing Research Process
- Types and Sources of Data
- Questionnaire Design
- Types of Research (Observation, Mystery Shopper, Survey)