/  Certified Marketing Professional Training

Certified Marketing Professional Training

BMC Training provides a training course in Certified Marketing Professional in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Kuala Lumpur
    28 - 10 - 2018
    1 - 11 - 2018
  • Istanbul
    21 - 10 - 2018
    25 - 10 - 2018
  • Bali
    28 - 10 - 2018
    1 - 11 - 2018
  • London
    4 - 11 - 2018
    8 - 11 - 2018
  • Dubai
    11 - 11 - 2018
    15 - 11 - 2018
  • Paris
    4 - 11 - 2018
    8 - 11 - 2018
  • Kuala Lumpur
    16 - 12 - 2018
    20 - 12 - 2018
  • Istanbul
    9 - 12 - 2018
    13 - 12 - 2018
  • Bali
    16 - 12 - 2018
    20 - 12 - 2018
  • London
    13 - 1 - 2019
    17 - 1 - 2019
  • Dubai
    20 - 1 - 2019
    24 - 1 - 2019
  • Paris
    13 - 1 - 2019
    17 - 1 - 2019
  • Kuala Lumpur
    24 - 2 - 2019
    28 - 2 - 2019
  • Istanbul
    17 - 2 - 2019
    21 - 2 - 2019
  • Bali
    24 - 2 - 2019
    28 - 2 - 2019
  • London
    3 - 3 - 2019
    7 - 3 - 2019
  • Dubai
    10 - 3 - 2019
    14 - 3 - 2019
  • Paris
    3 - 3 - 2019
    7 - 3 - 2019
  • Kuala Lumpur
    21 - 4 - 2019
    25 - 4 - 2019
  • Istanbul
    14 - 4 - 2019
    18 - 4 - 2019
  • Bali
    21 - 4 - 2019
    25 - 4 - 2019
  • London
    19 - 5 - 2019
    23 - 5 - 2019
  • Dubai
    5 - 5 - 2019
    9 - 5 - 2019
  • Paris
    19 - 5 - 2019
    23 - 5 - 2019
  • Kuala Lumpur
    9 - 6 - 2019
    13 - 6 - 2019
  • Istanbul
    16 - 6 - 2019
    20 - 6 - 2019
  • Bali
    9 - 6 - 2019
    13 - 6 - 2019
  • London
    21 - 7 - 2019
    25 - 7 - 2019
  • Dubai
    14 - 7 - 2019
    18 - 7 - 2019
  • Paris
    21 - 7 - 2019
    25 - 7 - 2019
  • Kuala Lumpur
    11 - 8 - 2019
    15 - 8 - 2019
  • Istanbul
    25 - 8 - 2019
    29 - 8 - 2019
  • Bali
    11 - 8 - 2019
    15 - 8 - 2019
  • London
    8 - 9 - 2019
    12 - 9 - 2019
  • Dubai
    15 - 9 - 2019
    19 - 9 - 2019
  • Paris
    8 - 9 - 2019
    12 - 9 - 2019

Introduction

Who should attend: Marketing staff and executives who wish to know more about the vital role that marketing plays in organizations and to identify and solve many business problems by using a marketing perspective. The program is also designed for anyone who wants to keep current on marketing strategies.

Objectives

  • Define the marketing framework of a business organization.
  • Develop marketing audits and analysis to better examine the micro and macro environments.
  • Combine best practices, tools and models to implement an effective marketing and sales management system.
  • Develop strategies, initiatives and programs to build and sustain a competitive market advantage.
  • Apply planning and the execution of advanced marketing strategies.

Content

Marketing Concepts

  • Evolution of the Marketing Concept
  • Relationship between Marketing and Selling
  • Scope of Marketing Management
  • Developing the Marketing Mix for Products and Services
  • Managing the Marketing Effort

Marketing Audit and Planning

  • Understanding the Marketing Environment 
  • The Various Marketing Analysis Techniques 
  • The Marketing Audit
  • Competitive Analysis 
  • Customer Analysis
  • Marketing Planning (Format, Content)

Market Segmentation, Targeting and Positioning

  • Basis of Market Segmentation (B2C)
  • Basis of Market Segmentation (B2B)
  • Profiling the Segments 
  • Criteria for Successful Segmentation 
  • Market Targeting
  • Market Positioning 
  • Steps in Market Segmentation, Targeting and Positionin

Marketing Communication and Campaigns

  • Elements of the Communication Process
  • Identifying the Goals of the Promotion 
  • Steps in Creating a Promotional Campaign 
  • The AIDA Concept 
  • Advantages and Disadvantages of the Various Media Types 
  • Media Scheduling 
  • Evaluating Promotional Campaigns

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

The Product Life Cycle: A Strategic Approach

  • Introducing the Product Life Cycle Concept (PLC)
  • The Promotion Mix and Marketing Objectives 
  • Characteristics of PR, Personal Selling, Advertising and Sales Promotion 
  • Promotion Mix Strategies Across the PLC 
  • Push and Pull Strategies

Marketing Research

  • Marketing Research Defined
  • The Marketing Research Process
  • Types and Sources of Data
  • Questionnaire Design
  • Types of Research (Observation, Mystery Shopper, Survey)

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