/  The Strategic Marketing Plan Training

The Strategic Marketing Plan Training

BMC Training provides a training course in The Strategic Marketing Plan in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Dubai
    26 - 9 - 2021
    30 - 9 - 2021
  • Paris
    26 - 9 - 2021
    30 - 9 - 2021
  • Istanbul
    19 - 9 - 2021
    23 - 9 - 2021
  • Dubai
    17 - 10 - 2021
    21 - 10 - 2021
  • Paris
    17 - 10 - 2021
    21 - 10 - 2021
  • Kuala Lumpur
    24 - 10 - 2021
    28 - 10 - 2021
  • Barcelona
    24 - 10 - 2021
    28 - 10 - 2021
  • Zurich
    24 - 10 - 2021
    28 - 10 - 2021
  • Istanbul
    3 - 10 - 2021
    7 - 10 - 2021
  • London
    10 - 10 - 2021
    14 - 10 - 2021
  • Madrid
    10 - 10 - 2021
    14 - 10 - 2021
  • Berlin
    10 - 10 - 2021
    14 - 10 - 2021
  • Dubai
    21 - 11 - 2021
    25 - 11 - 2021
  • Paris
    21 - 11 - 2021
    25 - 11 - 2021
  • Kuala Lumpur
    7 - 11 - 2021
    11 - 11 - 2021
  • Barcelona
    7 - 11 - 2021
    11 - 11 - 2021
  • Zurich
    7 - 11 - 2021
    11 - 11 - 2021
  • Istanbul
    14 - 11 - 2021
    18 - 11 - 2021
  • Istanbul
    13 - 12 - 2021
    17 - 12 - 2021
  • Dubai
    19 - 12 - 2021
    23 - 12 - 2021
  • Paris
    19 - 12 - 2021
    23 - 12 - 2021
  • Kuala Lumpur
    26 - 12 - 2021
    30 - 12 - 2021
  • Barcelona
    26 - 12 - 2021
    30 - 12 - 2021
  • Zurich
    26 - 12 - 2021
    30 - 12 - 2021
  • Istanbul
    12 - 12 - 2021
    16 - 12 - 2021
  • London
    5 - 12 - 2021
    9 - 12 - 2021
  • Madrid
    5 - 12 - 2021
    9 - 12 - 2021
  • Berlin
    5 - 12 - 2021
    9 - 12 - 2021
  • London
    13 - 12 - 2021
    17 - 12 - 2021
  • Madrid
    13 - 12 - 2021
    17 - 12 - 2021
  • Berlin
    13 - 12 - 2021
    17 - 12 - 2021

Introduction

Who should attend:

Marketing professionals who need to prepare a marketing plan for the first time or who are reviewing the effectiveness of current plans. The program is also important for senior managers involved in evaluating marketing plans submitted to them by specialists. 

Objectives

  • Apply a logical step-by-step process to produce a sound marketing plan.
  • Devise a marketing plan that builds on marketing audit findings.
  • Use marketing audit findings to identify effective strategies and tactics.
  • Develop the components of the strategic marketing plan.
  • Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).

Content

The Marketing Concept

  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach

The Marketing Planning Process

  • The Benefits of Planning 
  • The Marketing Plan Format 
  • The Marketing Planning Process 
  • Setting S.M.A.R.T Objectives and Goals
  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company

The Business Situation Analysis

  • Understanding the Framework for Competitive Analysis
  • Competitive and Customer Analysis
  • Environmental Analysis
  • SWOT and TOWS Analysis
  • Portfolio Analysis and Design (The Boston Consulting Group Matrix)

Planning Segmentation, Targeting and Positioning

  • Basis for Segmentation 
  • Benefits of Segmentation 
  • The Market Segmentation Process 
  • Effective Positioning 
  • Creating a Powerful Value Proposition

Strategy Development

  • Considering Different Strategic Alternatives (TOWS Analysis)
  • Analyzing Different Marketing Strategies
  • The Growth Strategy Matrix 
  • Factors Shaping the Choice of Strategy
  • Blue Ocean versus Red Ocean Strategies

Tactical Planning Applications

  • Setting the Scene: The Marketing Mix 
  • The Components of the Marketing Mix 
  • Using The Marketing Mix Model

Putting It All Together

  • Writing Your Own Marketing Plan 

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