/  The Strategic Marketing Plan Training

The Strategic Marketing Plan Training

BMC Training provides a training course in The Strategic Marketing Plan in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • London
    21 - 10 - 2018
    25 - 10 - 2018
  • Dubai
    7 - 10 - 2018
    11 - 10 - 2018
  • Paris
    21 - 10 - 2018
    25 - 10 - 2018
  • Kuala Lumpur
    4 - 11 - 2018
    8 - 11 - 2018
  • Istanbul
    25 - 11 - 2018
    29 - 11 - 2018
  • Bali
    4 - 11 - 2018
    8 - 11 - 2018
  • London
    16 - 12 - 2018
    20 - 12 - 2018
  • Dubai
    23 - 12 - 2018
    27 - 12 - 2018
  • Paris
    16 - 12 - 2018
    20 - 12 - 2018
  • London
    2 - 12 - 2018
    6 - 12 - 2018
  • Dubai
    30 - 12 - 2018
    3 - 1 - 2019
  • Kuala Lumpur
    13 - 1 - 2019
    17 - 1 - 2019
  • Istanbul
    6 - 1 - 2019
    10 - 1 - 2019
  • Bali
    13 - 1 - 2019
    17 - 1 - 2019
  • London
    24 - 2 - 2019
    28 - 2 - 2019
  • Dubai
    3 - 2 - 2019
    7 - 2 - 2019
  • Paris
    24 - 2 - 2019
    28 - 2 - 2019
  • Kuala Lumpur
    10 - 3 - 2019
    14 - 3 - 2019
  • Istanbul
    24 - 3 - 2019
    28 - 3 - 2019
  • Bali
    10 - 3 - 2019
    14 - 3 - 2019
  • London
    28 - 4 - 2019
    2 - 5 - 2019
  • Dubai
    28 - 4 - 2019
    2 - 5 - 2019
  • Paris
    28 - 4 - 2019
    2 - 5 - 2019
  • Kuala Lumpur
    26 - 5 - 2019
    30 - 5 - 2019
  • Istanbul
    5 - 5 - 2019
    9 - 5 - 2019
  • Bali
    26 - 5 - 2019
    30 - 5 - 2019
  • London
    9 - 6 - 2019
    13 - 6 - 2019
  • Dubai
    16 - 6 - 2019
    20 - 6 - 2019
  • Paris
    9 - 6 - 2019
    13 - 6 - 2019
  • Kuala Lumpur
    21 - 7 - 2019
    25 - 7 - 2019
  • Istanbul
    14 - 7 - 2019
    18 - 7 - 2019
  • Bali
    21 - 7 - 2019
    25 - 7 - 2019
  • London
    4 - 8 - 2019
    8 - 8 - 2019
  • Dubai
    25 - 8 - 2019
    29 - 8 - 2019
  • Paris
    4 - 8 - 2019
    8 - 8 - 2019
  • Kuala Lumpur
    1 - 9 - 2019
    5 - 9 - 2019
  • Istanbul
    1 - 9 - 2019
    5 - 9 - 2019
  • Bali
    1 - 9 - 2019
    5 - 9 - 2019

Introduction

Who should attend:

Marketing professionals who need to prepare a marketing plan for the first time or who are reviewing the effectiveness of current plans. The program is also important for senior managers involved in evaluating marketing plans submitted to them by specialists. 

Objectives

  • Apply a logical step-by-step process to produce a sound marketing plan.
  • Devise a marketing plan that builds on marketing audit findings.
  • Use marketing audit findings to identify effective strategies and tactics.
  • Develop the components of the strategic marketing plan.
  • Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).

Content

The Marketing Concept

  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach

The Marketing Planning Process

  • The Benefits of Planning 
  • The Marketing Plan Format 
  • The Marketing Planning Process 
  • Setting S.M.A.R.T Objectives and Goals
  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company

The Business Situation Analysis

  • Understanding the Framework for Competitive Analysis
  • Competitive and Customer Analysis
  • Environmental Analysis
  • SWOT and TOWS Analysis
  • Portfolio Analysis and Design (The Boston Consulting Group Matrix)

Planning Segmentation, Targeting and Positioning

  • Basis for Segmentation 
  • Benefits of Segmentation 
  • The Market Segmentation Process 
  • Effective Positioning 
  • Creating a Powerful Value Proposition

Strategy Development

  • Considering Different Strategic Alternatives (TOWS Analysis)
  • Analyzing Different Marketing Strategies
  • The Growth Strategy Matrix 
  • Factors Shaping the Choice of Strategy
  • Blue Ocean versus Red Ocean Strategies

Tactical Planning Applications

  • Setting the Scene: The Marketing Mix 
  • The Components of the Marketing Mix 
  • Using The Marketing Mix Model

Putting It All Together

  • Writing Your Own Marketing Plan 

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