/  The Strategic Marketing Plan Training

The Strategic Marketing Plan Training

BMC Training provides a training course in The Strategic Marketing Plan in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Dubai
    27 - 1 - 2019
    31 - 1 - 2019
  • Paris
    27 - 1 - 2019
    31 - 1 - 2019
  • Hong Kong
    27 - 1 - 2019
    31 - 1 - 2019
  • London
    20 - 1 - 2019
    24 - 1 - 2019
  • Madrid
    20 - 1 - 2019
    24 - 1 - 2019
  • Munich
    20 - 1 - 2019
    24 - 1 - 2019
  • Berlin
    20 - 1 - 2019
    24 - 1 - 2019
  • New York
    20 - 1 - 2019
    24 - 1 - 2019
  • Kuala Lumpur
    13 - 1 - 2019
    17 - 1 - 2019
  • Rome
    13 - 1 - 2019
    17 - 1 - 2019
  • Rome
    13 - 1 - 2019
    17 - 1 - 2019
  • Barcelona
    13 - 1 - 2019
    17 - 1 - 2019
  • Zurich
    13 - 1 - 2019
    17 - 1 - 2019
  • Istanbul
    6 - 1 - 2019
    10 - 1 - 2019
  • Bali
    6 - 1 - 2019
    10 - 1 - 2019
  • Singapore
    6 - 1 - 2019
    10 - 1 - 2019
  • Washington
    6 - 1 - 2019
    10 - 1 - 2019
  • Dubai
    24 - 2 - 2019
    28 - 2 - 2019
  • Paris
    24 - 2 - 2019
    28 - 2 - 2019
  • Hong Kong
    24 - 2 - 2019
    28 - 2 - 2019
  • Kuala Lumpur
    17 - 2 - 2019
    21 - 2 - 2019
  • Rome
    17 - 2 - 2019
    21 - 2 - 2019
  • Rome
    17 - 2 - 2019
    21 - 2 - 2019
  • Barcelona
    17 - 2 - 2019
    21 - 2 - 2019
  • Zurich
    17 - 2 - 2019
    21 - 2 - 2019
  • Istanbul
    10 - 2 - 2019
    14 - 2 - 2019
  • Bali
    10 - 2 - 2019
    14 - 2 - 2019
  • Singapore
    10 - 2 - 2019
    14 - 2 - 2019
  • Washington
    10 - 2 - 2019
    14 - 2 - 2019
  • London
    3 - 2 - 2019
    7 - 2 - 2019
  • Madrid
    3 - 2 - 2019
    7 - 2 - 2019
  • Munich
    3 - 2 - 2019
    7 - 2 - 2019
  • Berlin
    3 - 2 - 2019
    7 - 2 - 2019
  • New York
    3 - 2 - 2019
    7 - 2 - 2019
  • Dubai
    17 - 3 - 2019
    21 - 3 - 2019
  • Paris
    17 - 3 - 2019
    21 - 3 - 2019
  • Hong Kong
    17 - 3 - 2019
    21 - 3 - 2019
  • London
    10 - 3 - 2019
    14 - 3 - 2019
  • Madrid
    10 - 3 - 2019
    14 - 3 - 2019
  • Munich
    10 - 3 - 2019
    14 - 3 - 2019
  • Berlin
    10 - 3 - 2019
    14 - 3 - 2019
  • New York
    10 - 3 - 2019
    14 - 3 - 2019
  • Kuala Lumpur
    3 - 3 - 2019
    7 - 3 - 2019
  • Rome
    3 - 3 - 2019
    7 - 3 - 2019
  • Rome
    3 - 3 - 2019
    7 - 3 - 2019
  • Barcelona
    3 - 3 - 2019
    7 - 3 - 2019
  • Zurich
    3 - 3 - 2019
    7 - 3 - 2019
  • Istanbul
    24 - 3 - 2019
    28 - 3 - 2019
  • Bali
    24 - 3 - 2019
    28 - 3 - 2019
  • Singapore
    24 - 3 - 2019
    28 - 3 - 2019
  • Washington
    24 - 3 - 2019
    28 - 3 - 2019
  • Dubai
    28 - 4 - 2019
    2 - 5 - 2019
  • Paris
    28 - 4 - 2019
    2 - 5 - 2019
  • Hong Kong
    28 - 4 - 2019
    2 - 5 - 2019
  • Kuala Lumpur
    7 - 4 - 2019
    11 - 4 - 2019
  • Rome
    7 - 4 - 2019
    11 - 4 - 2019
  • Rome
    7 - 4 - 2019
    11 - 4 - 2019
  • Barcelona
    7 - 4 - 2019
    11 - 4 - 2019
  • Zurich
    7 - 4 - 2019
    11 - 4 - 2019
  • Istanbul
    14 - 4 - 2019
    18 - 4 - 2019
  • Bali
    14 - 4 - 2019
    18 - 4 - 2019
  • Singapore
    14 - 4 - 2019
    18 - 4 - 2019
  • Washington
    14 - 4 - 2019
    18 - 4 - 2019
  • London
    21 - 4 - 2019
    25 - 4 - 2019
  • Madrid
    21 - 4 - 2019
    25 - 4 - 2019
  • Munich
    21 - 4 - 2019
    25 - 4 - 2019
  • Berlin
    21 - 4 - 2019
    25 - 4 - 2019
  • New York
    21 - 4 - 2019
    25 - 4 - 2019
  • Dubai
    12 - 5 - 2019
    16 - 5 - 2019
  • Paris
    12 - 5 - 2019
    16 - 5 - 2019
  • Hong Kong
    12 - 5 - 2019
    16 - 5 - 2019
  • London
    5 - 5 - 2019
    9 - 5 - 2019
  • Madrid
    5 - 5 - 2019
    9 - 5 - 2019
  • Munich
    5 - 5 - 2019
    9 - 5 - 2019
  • Berlin
    5 - 5 - 2019
    9 - 5 - 2019
  • New York
    5 - 5 - 2019
    9 - 5 - 2019
  • Kuala Lumpur
    19 - 5 - 2019
    23 - 5 - 2019
  • Rome
    19 - 5 - 2019
    23 - 5 - 2019
  • Rome
    19 - 5 - 2019
    23 - 5 - 2019
  • Barcelona
    19 - 5 - 2019
    23 - 5 - 2019
  • Zurich
    19 - 5 - 2019
    23 - 5 - 2019
  • Istanbul
    26 - 5 - 2019
    30 - 5 - 2019
  • Bali
    26 - 5 - 2019
    30 - 5 - 2019
  • Singapore
    26 - 5 - 2019
    30 - 5 - 2019
  • Washington
    26 - 5 - 2019
    30 - 5 - 2019
  • Dubai
    9 - 6 - 2019
    13 - 6 - 2019
  • Paris
    9 - 6 - 2019
    13 - 6 - 2019
  • Hong Kong
    9 - 6 - 2019
    13 - 6 - 2019
  • Kuala Lumpur
    16 - 6 - 2019
    20 - 6 - 2019
  • Rome
    16 - 6 - 2019
    20 - 6 - 2019
  • Rome
    16 - 6 - 2019
    20 - 6 - 2019
  • Barcelona
    16 - 6 - 2019
    20 - 6 - 2019
  • Zurich
    16 - 6 - 2019
    20 - 6 - 2019
  • Istanbul
    23 - 6 - 2019
    27 - 6 - 2019
  • Bali
    23 - 6 - 2019
    27 - 6 - 2019
  • Singapore
    23 - 6 - 2019
    27 - 6 - 2019
  • Washington
    23 - 6 - 2019
    27 - 6 - 2019
  • London
    2 - 6 - 2019
    6 - 6 - 2019
  • Madrid
    2 - 6 - 2019
    6 - 6 - 2019
  • Munich
    2 - 6 - 2019
    6 - 6 - 2019
  • Berlin
    2 - 6 - 2019
    6 - 6 - 2019
  • New York
    2 - 6 - 2019
    6 - 6 - 2019
  • Dubai
    7 - 7 - 2019
    11 - 7 - 2019
  • Paris
    7 - 7 - 2019
    11 - 7 - 2019
  • Hong Kong
    7 - 7 - 2019
    11 - 7 - 2019
  • London
    14 - 7 - 2019
    18 - 7 - 2019
  • Madrid
    14 - 7 - 2019
    18 - 7 - 2019
  • Munich
    14 - 7 - 2019
    18 - 7 - 2019
  • Berlin
    14 - 7 - 2019
    18 - 7 - 2019
  • New York
    14 - 7 - 2019
    18 - 7 - 2019
  • London
    21 - 7 - 2019
    25 - 7 - 2019
  • Madrid
    21 - 7 - 2019
    25 - 7 - 2019
  • Munich
    21 - 7 - 2019
    25 - 7 - 2019
  • Berlin
    21 - 7 - 2019
    25 - 7 - 2019
  • New York
    21 - 7 - 2019
    25 - 7 - 2019
  • Istanbul
    28 - 7 - 2019
    1 - 8 - 2019
  • Bali
    28 - 7 - 2019
    1 - 8 - 2019
  • Singapore
    28 - 7 - 2019
    1 - 8 - 2019
  • Washington
    28 - 7 - 2019
    1 - 8 - 2019
  • Dubai
    4 - 8 - 2019
    8 - 8 - 2019
  • Paris
    4 - 8 - 2019
    8 - 8 - 2019
  • Hong Kong
    4 - 8 - 2019
    8 - 8 - 2019
  • Kuala Lumpur
    11 - 8 - 2019
    15 - 8 - 2019
  • Rome
    11 - 8 - 2019
    15 - 8 - 2019
  • Rome
    11 - 8 - 2019
    15 - 8 - 2019
  • Barcelona
    11 - 8 - 2019
    15 - 8 - 2019
  • Zurich
    11 - 8 - 2019
    15 - 8 - 2019
  • Istanbul
    18 - 8 - 2019
    22 - 8 - 2019
  • Bali
    18 - 8 - 2019
    22 - 8 - 2019
  • Singapore
    18 - 8 - 2019
    22 - 8 - 2019
  • Washington
    18 - 8 - 2019
    22 - 8 - 2019
  • London
    25 - 8 - 2019
    29 - 8 - 2019
  • Madrid
    25 - 8 - 2019
    29 - 8 - 2019
  • Munich
    25 - 8 - 2019
    29 - 8 - 2019
  • Berlin
    25 - 8 - 2019
    29 - 8 - 2019
  • New York
    25 - 8 - 2019
    29 - 8 - 2019
  • Dubai
    22 - 9 - 2019
    26 - 9 - 2019
  • Paris
    22 - 9 - 2019
    26 - 9 - 2019
  • Hong Kong
    22 - 9 - 2019
    26 - 9 - 2019
  • London
    1 - 9 - 2019
    5 - 9 - 2019
  • Madrid
    1 - 9 - 2019
    5 - 9 - 2019
  • Munich
    1 - 9 - 2019
    5 - 9 - 2019
  • Berlin
    1 - 9 - 2019
    5 - 9 - 2019
  • New York
    1 - 9 - 2019
    5 - 9 - 2019
  • Kuala Lumpur
    8 - 9 - 2019
    12 - 9 - 2019
  • Rome
    8 - 9 - 2019
    12 - 9 - 2019
  • Rome
    8 - 9 - 2019
    12 - 9 - 2019
  • Barcelona
    8 - 9 - 2019
    12 - 9 - 2019
  • Zurich
    8 - 9 - 2019
    12 - 9 - 2019
  • Istanbul
    15 - 9 - 2019
    19 - 9 - 2019
  • Bali
    15 - 9 - 2019
    19 - 9 - 2019
  • Singapore
    15 - 9 - 2019
    19 - 9 - 2019
  • Washington
    15 - 9 - 2019
    19 - 9 - 2019
  • Dubai
    20 - 10 - 2019
    24 - 10 - 2019
  • Paris
    20 - 10 - 2019
    24 - 10 - 2019
  • Hong Kong
    20 - 10 - 2019
    24 - 10 - 2019
  • Kuala Lumpur
    27 - 10 - 2019
    31 - 10 - 2019
  • Rome
    27 - 10 - 2019
    31 - 10 - 2019
  • Rome
    27 - 10 - 2019
    31 - 10 - 2019
  • Barcelona
    27 - 10 - 2019
    31 - 10 - 2019
  • Zurich
    27 - 10 - 2019
    31 - 10 - 2019
  • Istanbul
    6 - 10 - 2019
    10 - 10 - 2019
  • Bali
    6 - 10 - 2019
    10 - 10 - 2019
  • Singapore
    6 - 10 - 2019
    10 - 10 - 2019
  • Washington
    6 - 10 - 2019
    10 - 10 - 2019
  • London
    13 - 10 - 2019
    17 - 10 - 2019
  • Madrid
    13 - 10 - 2019
    17 - 10 - 2019
  • Munich
    13 - 10 - 2019
    17 - 10 - 2019
  • Berlin
    13 - 10 - 2019
    17 - 10 - 2019
  • New York
    13 - 10 - 2019
    17 - 10 - 2019
  • Dubai
    17 - 11 - 2019
    21 - 11 - 2019
  • Paris
    17 - 11 - 2019
    21 - 11 - 2019
  • Hong Kong
    17 - 11 - 2019
    21 - 11 - 2019
  • London
    24 - 11 - 2019
    28 - 11 - 2019
  • Madrid
    24 - 11 - 2019
    28 - 11 - 2019
  • Munich
    24 - 11 - 2019
    28 - 11 - 2019
  • Berlin
    24 - 11 - 2019
    28 - 11 - 2019
  • New York
    24 - 11 - 2019
    28 - 11 - 2019
  • Kuala Lumpur
    3 - 11 - 2019
    7 - 11 - 2019
  • Rome
    3 - 11 - 2019
    7 - 11 - 2019
  • Rome
    3 - 11 - 2019
    7 - 11 - 2019
  • Barcelona
    3 - 11 - 2019
    7 - 11 - 2019
  • Zurich
    3 - 11 - 2019
    7 - 11 - 2019
  • Istanbul
    10 - 11 - 2019
    14 - 11 - 2019
  • Bali
    10 - 11 - 2019
    14 - 11 - 2019
  • Singapore
    10 - 11 - 2019
    14 - 11 - 2019
  • Washington
    10 - 11 - 2019
    14 - 11 - 2019
  • Dubai
    15 - 12 - 2019
    19 - 12 - 2019
  • Paris
    15 - 12 - 2019
    19 - 12 - 2019
  • Hong Kong
    15 - 12 - 2019
    19 - 12 - 2019
  • Kuala Lumpur
    22 - 12 - 2019
    26 - 12 - 2019
  • Rome
    22 - 12 - 2019
    26 - 12 - 2019
  • Rome
    22 - 12 - 2019
    26 - 12 - 2019
  • Barcelona
    22 - 12 - 2019
    26 - 12 - 2019
  • Zurich
    22 - 12 - 2019
    26 - 12 - 2019
  • Istanbul
    8 - 12 - 2019
    12 - 12 - 2019
  • Bali
    8 - 12 - 2019
    12 - 12 - 2019
  • Singapore
    8 - 12 - 2019
    12 - 12 - 2019
  • Washington
    8 - 12 - 2019
    12 - 12 - 2019
  • London
    1 - 12 - 2019
    5 - 12 - 2019
  • Madrid
    1 - 12 - 2019
    5 - 12 - 2019
  • Munich
    1 - 12 - 2019
    5 - 12 - 2019
  • Berlin
    1 - 12 - 2019
    5 - 12 - 2019
  • New York
    1 - 12 - 2019
    5 - 12 - 2019

Introduction

Who should attend:

Marketing professionals who need to prepare a marketing plan for the first time or who are reviewing the effectiveness of current plans. The program is also important for senior managers involved in evaluating marketing plans submitted to them by specialists. 

Objectives

  • Apply a logical step-by-step process to produce a sound marketing plan.
  • Devise a marketing plan that builds on marketing audit findings.
  • Use marketing audit findings to identify effective strategies and tactics.
  • Develop the components of the strategic marketing plan.
  • Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).

Content

The Marketing Concept

  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach

The Marketing Planning Process

  • The Benefits of Planning 
  • The Marketing Plan Format 
  • The Marketing Planning Process 
  • Setting S.M.A.R.T Objectives and Goals
  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company

The Business Situation Analysis

  • Understanding the Framework for Competitive Analysis
  • Competitive and Customer Analysis
  • Environmental Analysis
  • SWOT and TOWS Analysis
  • Portfolio Analysis and Design (The Boston Consulting Group Matrix)

Planning Segmentation, Targeting and Positioning

  • Basis for Segmentation 
  • Benefits of Segmentation 
  • The Market Segmentation Process 
  • Effective Positioning 
  • Creating a Powerful Value Proposition

Strategy Development

  • Considering Different Strategic Alternatives (TOWS Analysis)
  • Analyzing Different Marketing Strategies
  • The Growth Strategy Matrix 
  • Factors Shaping the Choice of Strategy
  • Blue Ocean versus Red Ocean Strategies

Tactical Planning Applications

  • Setting the Scene: The Marketing Mix 
  • The Components of the Marketing Mix 
  • Using The Marketing Mix Model

Putting It All Together

  • Writing Your Own Marketing Plan 

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