The Strategic Marketing Plan Course

Develop a strategic marketing plan for business success. Join this course to learn effective strategies for achieving your marketing objectives. BMC Training offers The Strategic Marketing Plan Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 64 Training Sessions
  • Confirmed
  • One Week
The Strategic Marketing Plan Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Dubai , UAE 19 - Oct - 2025 23 - Oct - 2025 4987.5 GBP
Paris , France 19 - Oct - 2025 23 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 19 - Oct - 2025 23 - Oct - 2025 8500 GBP
Tokyo , Japan 19 - Oct - 2025 23 - Oct - 2025 9750 GBP
Kuala Lumpur , Malaysia 26 - Oct - 2025 30 - Oct - 2025 4750 GBP
Rome , Italy 26 - Oct - 2025 30 - Oct - 2025 7300 GBP
Barcelona , Spain 26 - Oct - 2025 30 - Oct - 2025 6950 GBP
Zurich , Switzerland 26 - Oct - 2025 30 - Oct - 2025 7950 GBP
London , UK 12 - Oct - 2025 16 - Oct - 2025 4950 GBP
Madrid , Spain 12 - Oct - 2025 16 - Oct - 2025 6950 GBP
Munich , Germany 12 - Oct - 2025 16 - Oct - 2025 7900 GBP
Berlin , Germany 12 - Oct - 2025 16 - Oct - 2025 7900 GBP
New York , United States 12 - Oct - 2025 16 - Oct - 2025 10900 GBP
Milan , Italy 12 - Oct - 2025 16 - Oct - 2025 6950 GBP
Amsterdam , Netherlands 12 - Oct - 2025 16 - Oct - 2025 8100 GBP
Geneva , Switzerland 19 - Oct - 2025 23 - Oct - 2025 8950 GBP
Sydney , Australia 26 - Oct - 2025 30 - Oct - 2025 10900 GBP
Interlaken , Switzerland 26 - Oct - 2025 30 - Oct - 2025 8950 GBP
Dubai , UAE 16 - Nov - 2025 20 - Nov - 2025 4987.5 GBP
Paris , France 16 - Nov - 2025 20 - Nov - 2025 6700 GBP
Hong Kong , Hong Kong 16 - Nov - 2025 20 - Nov - 2025 8500 GBP
Tokyo , Japan 16 - Nov - 2025 20 - Nov - 2025 9750 GBP
London , UK 23 - Nov - 2025 27 - Nov - 2025 4950 GBP
Madrid , Spain 23 - Nov - 2025 27 - Nov - 2025 6950 GBP
Munich , Germany 23 - Nov - 2025 27 - Nov - 2025 7900 GBP
Berlin , Germany 23 - Nov - 2025 27 - Nov - 2025 7900 GBP
New York , United States 23 - Nov - 2025 27 - Nov - 2025 10900 GBP
Milan , Italy 23 - Nov - 2025 27 - Nov - 2025 6950 GBP
Kuala Lumpur , Malaysia 2 - Nov - 2025 6 - Nov - 2025 4750 GBP
Rome , Italy 2 - Nov - 2025 6 - Nov - 2025 7300 GBP
Barcelona , Spain 2 - Nov - 2025 6 - Nov - 2025 6950 GBP
Zurich , Switzerland 2 - Nov - 2025 6 - Nov - 2025 7950 GBP
Istanbul , Turkey 9 - Nov - 2025 13 - Nov - 2025 4700 GBP
Bali , Indonesia 9 - Nov - 2025 13 - Nov - 2025 8100 GBP
Singapore , Singapore 9 - Nov - 2025 13 - Nov - 2025 7500 GBP
Washington , United States 9 - Nov - 2025 13 - Nov - 2025 11000 GBP
Amsterdam , Netherlands 23 - Nov - 2025 27 - Nov - 2025 8100 GBP
Geneva , Switzerland 16 - Nov - 2025 20 - Nov - 2025 8950 GBP
Sydney , Australia 2 - Nov - 2025 6 - Nov - 2025 10900 GBP
Interlaken , Switzerland 2 - Nov - 2025 6 - Nov - 2025 8950 GBP
Taipei , Taiwan 9 - Nov - 2025 13 - Nov - 2025 9300 GBP
Dubai , UAE 21 - Dec - 2025 25 - Dec - 2025 4987.5 GBP
Paris , France 21 - Dec - 2025 25 - Dec - 2025 6700 GBP
Hong Kong , Hong Kong 21 - Dec - 2025 25 - Dec - 2025 8500 GBP
Tokyo , Japan 21 - Dec - 2025 25 - Dec - 2025 9750 GBP
Kuala Lumpur , Malaysia 28 - Dec - 2025 1 - Jan - 2026 4750 GBP
Rome , Italy 28 - Dec - 2025 1 - Jan - 2026 7300 GBP
Barcelona , Spain 28 - Dec - 2025 1 - Jan - 2026 6950 GBP
Zurich , Switzerland 28 - Dec - 2025 1 - Jan - 2026 7950 GBP
Istanbul , Turkey 14 - Dec - 2025 18 - Dec - 2025 4700 GBP
Bali , Indonesia 14 - Dec - 2025 18 - Dec - 2025 8100 GBP
Singapore , Singapore 14 - Dec - 2025 18 - Dec - 2025 7500 GBP
Washington , United States 14 - Dec - 2025 18 - Dec - 2025 11000 GBP
London , UK 7 - Dec - 2025 11 - Dec - 2025 4950 GBP
Madrid , Spain 7 - Dec - 2025 11 - Dec - 2025 6950 GBP
Munich , Germany 7 - Dec - 2025 11 - Dec - 2025 7900 GBP
Berlin , Germany 7 - Dec - 2025 11 - Dec - 2025 7900 GBP
New York , United States 7 - Dec - 2025 11 - Dec - 2025 10900 GBP
Milan , Italy 7 - Dec - 2025 11 - Dec - 2025 6950 GBP
Amsterdam , Netherlands 7 - Dec - 2025 11 - Dec - 2025 8100 GBP
Geneva , Switzerland 21 - Dec - 2025 25 - Dec - 2025 8950 GBP
Sydney , Australia 28 - Dec - 2025 1 - Jan - 2026 10900 GBP
Interlaken , Switzerland 28 - Dec - 2025 1 - Jan - 2026 8950 GBP
Taipei , Taiwan 14 - Dec - 2025 18 - Dec - 2025 9300 GBP

Course Syllabus

Introduction

Who should attend:

Marketing professionals who need to prepare a marketing plan for the first time or who are reviewing the effectiveness of current plans. The program is also important for senior managers involved in evaluating marketing plans submitted to them by specialists. 

Objectives

  • Apply a logical step-by-step process to produce a sound marketing plan.
  • Devise a marketing plan that builds on marketing audit findings.
  • Use marketing audit findings to identify effective strategies and tactics.
  • Develop the components of the strategic marketing plan.
  • Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).

Content

The Marketing Concept

  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach

The Marketing Planning Process

  • The Benefits of Planning 
  • The Marketing Plan Format 
  • The Marketing Planning Process 
  • Setting S.M.A.R.T Objectives and Goals
  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company

The Business Situation Analysis

  • Understanding the Framework for Competitive Analysis
  • Competitive and Customer Analysis
  • Environmental Analysis
  • SWOT and TOWS Analysis
  • Portfolio Analysis and Design (The Boston Consulting Group Matrix)

Planning Segmentation, Targeting and Positioning

  • Basis for Segmentation 
  • Benefits of Segmentation 
  • The Market Segmentation Process 
  • Effective Positioning 
  • Creating a Powerful Value Proposition

Strategy Development

  • Considering Different Strategic Alternatives (TOWS Analysis)
  • Analyzing Different Marketing Strategies
  • The Growth Strategy Matrix 
  • Factors Shaping the Choice of Strategy
  • Blue Ocean versus Red Ocean Strategies

Tactical Planning Applications

  • Setting the Scene: The Marketing Mix 
  • The Components of the Marketing Mix 
  • Using The Marketing Mix Model

Putting It All Together

  • Writing Your Own Marketing Plan 

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