/  Distribution Channels - Optimizing Market Penetration Training

Distribution Channels - Optimizing Market Penetration Training

BMC Training provides a training course in Distribution Channels - Optimizing Market Penetration in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Dubai
    27 - 10 - 2019
    31 - 10 - 2019
  • Paris
    27 - 10 - 2019
    31 - 10 - 2019
  • Hong Kong
    27 - 10 - 2019
    31 - 10 - 2019
  • Kuala Lumpur
    17 - 11 - 2019
    21 - 11 - 2019
  • Rome
    17 - 11 - 2019
    21 - 11 - 2019
  • Rome
    17 - 11 - 2019
    21 - 11 - 2019
  • Barcelona
    17 - 11 - 2019
    21 - 11 - 2019
  • Zurich
    17 - 11 - 2019
    21 - 11 - 2019
  • Dubai
    24 - 11 - 2019
    28 - 11 - 2019
  • Paris
    24 - 11 - 2019
    28 - 11 - 2019
  • Hong Kong
    24 - 11 - 2019
    28 - 11 - 2019
  • London
    3 - 11 - 2019
    7 - 11 - 2019
  • Madrid
    3 - 11 - 2019
    7 - 11 - 2019
  • Munich
    3 - 11 - 2019
    7 - 11 - 2019
  • Berlin
    3 - 11 - 2019
    7 - 11 - 2019
  • New York
    3 - 11 - 2019
    7 - 11 - 2019
  • Istanbul
    10 - 11 - 2019
    14 - 11 - 2019
  • Bali
    10 - 11 - 2019
    14 - 11 - 2019
  • Singapore
    10 - 11 - 2019
    14 - 11 - 2019
  • Washington
    10 - 11 - 2019
    14 - 11 - 2019
  • Dubai
    10 - 11 - 2019
    14 - 11 - 2019
  • Paris
    10 - 11 - 2019
    14 - 11 - 2019
  • Hong Kong
    10 - 11 - 2019
    14 - 11 - 2019
  • London
    15 - 12 - 2019
    19 - 12 - 2019
  • Madrid
    15 - 12 - 2019
    19 - 12 - 2019
  • Munich
    15 - 12 - 2019
    19 - 12 - 2019
  • Berlin
    15 - 12 - 2019
    19 - 12 - 2019
  • New York
    15 - 12 - 2019
    19 - 12 - 2019
  • Dubai
    22 - 12 - 2019
    26 - 12 - 2019
  • Paris
    22 - 12 - 2019
    26 - 12 - 2019
  • Hong Kong
    22 - 12 - 2019
    26 - 12 - 2019
  • Istanbul
    8 - 12 - 2019
    12 - 12 - 2019
  • Bali
    8 - 12 - 2019
    12 - 12 - 2019
  • Singapore
    8 - 12 - 2019
    12 - 12 - 2019
  • Washington
    8 - 12 - 2019
    12 - 12 - 2019
  • Kuala Lumpur
    1 - 12 - 2019
    5 - 12 - 2019
  • Rome
    1 - 12 - 2019
    5 - 12 - 2019
  • Rome
    1 - 12 - 2019
    5 - 12 - 2019
  • Barcelona
    1 - 12 - 2019
    5 - 12 - 2019
  • Zurich
    1 - 12 - 2019
    5 - 12 - 2019
  • Kuala Lumpur
    26 - 1 - 2020
    30 - 1 - 2020
  • Rome
    26 - 1 - 2020
    30 - 1 - 2020
  • Rome
    26 - 1 - 2020
    30 - 1 - 2020
  • Barcelona
    26 - 1 - 2020
    30 - 1 - 2020
  • Zurich
    26 - 1 - 2020
    30 - 1 - 2020
  • Dubai
    19 - 1 - 2020
    23 - 1 - 2020
  • Paris
    19 - 1 - 2020
    23 - 1 - 2020
  • Hong Kong
    19 - 1 - 2020
    23 - 1 - 2020
  • London
    12 - 1 - 2020
    16 - 1 - 2020
  • Madrid
    12 - 1 - 2020
    16 - 1 - 2020
  • Munich
    12 - 1 - 2020
    16 - 1 - 2020
  • Berlin
    12 - 1 - 2020
    16 - 1 - 2020
  • New York
    12 - 1 - 2020
    16 - 1 - 2020
  • Istanbul
    5 - 1 - 2020
    9 - 1 - 2020
  • Bali
    5 - 1 - 2020
    9 - 1 - 2020
  • Singapore
    5 - 1 - 2020
    9 - 1 - 2020
  • Washington
    5 - 1 - 2020
    9 - 1 - 2020
  • Dubai
    5 - 1 - 2020
    9 - 1 - 2020
  • Paris
    5 - 1 - 2020
    9 - 1 - 2020
  • Hong Kong
    5 - 1 - 2020
    9 - 1 - 2020
  • London
    23 - 2 - 2020
    27 - 2 - 2020
  • Madrid
    23 - 2 - 2020
    27 - 2 - 2020
  • Munich
    23 - 2 - 2020
    27 - 2 - 2020
  • Berlin
    23 - 2 - 2020
    27 - 2 - 2020
  • New York
    23 - 2 - 2020
    27 - 2 - 2020
  • Dubai
    16 - 2 - 2020
    20 - 2 - 2020
  • Paris
    16 - 2 - 2020
    20 - 2 - 2020
  • Hong Kong
    16 - 2 - 2020
    20 - 2 - 2020
  • Istanbul
    9 - 2 - 2020
    13 - 2 - 2020
  • Bali
    9 - 2 - 2020
    13 - 2 - 2020
  • Singapore
    9 - 2 - 2020
    13 - 2 - 2020
  • Washington
    9 - 2 - 2020
    13 - 2 - 2020
  • Kuala Lumpur
    2 - 2 - 2020
    6 - 2 - 2020
  • Rome
    2 - 2 - 2020
    6 - 2 - 2020
  • Rome
    2 - 2 - 2020
    6 - 2 - 2020
  • Barcelona
    2 - 2 - 2020
    6 - 2 - 2020
  • Zurich
    2 - 2 - 2020
    6 - 2 - 2020
  • Kuala Lumpur
    15 - 3 - 2020
    19 - 3 - 2020
  • Rome
    15 - 3 - 2020
    19 - 3 - 2020
  • Rome
    15 - 3 - 2020
    19 - 3 - 2020
  • Barcelona
    15 - 3 - 2020
    19 - 3 - 2020
  • Zurich
    15 - 3 - 2020
    19 - 3 - 2020
  • Dubai
    8 - 3 - 2020
    12 - 3 - 2020
  • Paris
    8 - 3 - 2020
    12 - 3 - 2020
  • Hong Kong
    8 - 3 - 2020
    12 - 3 - 2020
  • London
    1 - 3 - 2020
    5 - 3 - 2020
  • Madrid
    1 - 3 - 2020
    5 - 3 - 2020
  • Munich
    1 - 3 - 2020
    5 - 3 - 2020
  • Berlin
    1 - 3 - 2020
    5 - 3 - 2020
  • New York
    1 - 3 - 2020
    5 - 3 - 2020
  • Istanbul
    22 - 3 - 2020
    26 - 3 - 2020
  • Bali
    22 - 3 - 2020
    26 - 3 - 2020
  • Singapore
    22 - 3 - 2020
    26 - 3 - 2020
  • Washington
    22 - 3 - 2020
    26 - 3 - 2020
  • Dubai
    22 - 3 - 2020
    26 - 3 - 2020
  • Paris
    22 - 3 - 2020
    26 - 3 - 2020
  • Hong Kong
    22 - 3 - 2020
    26 - 3 - 2020
  • London
    26 - 4 - 2020
    30 - 4 - 2020
  • Madrid
    26 - 4 - 2020
    30 - 4 - 2020
  • Munich
    26 - 4 - 2020
    30 - 4 - 2020
  • Berlin
    26 - 4 - 2020
    30 - 4 - 2020
  • New York
    26 - 4 - 2020
    30 - 4 - 2020
  • Dubai
    5 - 4 - 2020
    9 - 4 - 2020
  • Paris
    5 - 4 - 2020
    9 - 4 - 2020
  • Hong Kong
    5 - 4 - 2020
    9 - 4 - 2020
  • Istanbul
    12 - 4 - 2020
    16 - 4 - 2020
  • Bali
    12 - 4 - 2020
    16 - 4 - 2020
  • Singapore
    12 - 4 - 2020
    16 - 4 - 2020
  • Washington
    12 - 4 - 2020
    16 - 4 - 2020
  • Kuala Lumpur
    19 - 4 - 2020
    23 - 4 - 2020
  • Rome
    19 - 4 - 2020
    23 - 4 - 2020
  • Rome
    19 - 4 - 2020
    23 - 4 - 2020
  • Barcelona
    19 - 4 - 2020
    23 - 4 - 2020
  • Zurich
    19 - 4 - 2020
    23 - 4 - 2020
  • Kuala Lumpur
    10 - 5 - 2020
    14 - 5 - 2020
  • Rome
    10 - 5 - 2020
    14 - 5 - 2020
  • Rome
    10 - 5 - 2020
    14 - 5 - 2020
  • Barcelona
    10 - 5 - 2020
    14 - 5 - 2020
  • Zurich
    10 - 5 - 2020
    14 - 5 - 2020
  • Dubai
    3 - 5 - 2020
    7 - 5 - 2020
  • Paris
    3 - 5 - 2020
    7 - 5 - 2020
  • Hong Kong
    3 - 5 - 2020
    7 - 5 - 2020
  • London
    17 - 5 - 2020
    21 - 5 - 2020
  • Madrid
    17 - 5 - 2020
    21 - 5 - 2020
  • Munich
    17 - 5 - 2020
    21 - 5 - 2020
  • Berlin
    17 - 5 - 2020
    21 - 5 - 2020
  • New York
    17 - 5 - 2020
    21 - 5 - 2020
  • Istanbul
    24 - 5 - 2020
    28 - 5 - 2020
  • Bali
    24 - 5 - 2020
    28 - 5 - 2020
  • Singapore
    24 - 5 - 2020
    28 - 5 - 2020
  • Washington
    24 - 5 - 2020
    28 - 5 - 2020
  • Dubai
    24 - 5 - 2020
    28 - 5 - 2020
  • Paris
    24 - 5 - 2020
    28 - 5 - 2020
  • Hong Kong
    24 - 5 - 2020
    28 - 5 - 2020
  • London
    14 - 6 - 2020
    18 - 6 - 2020
  • Madrid
    14 - 6 - 2020
    18 - 6 - 2020
  • Munich
    14 - 6 - 2020
    18 - 6 - 2020
  • Berlin
    14 - 6 - 2020
    18 - 6 - 2020
  • New York
    14 - 6 - 2020
    18 - 6 - 2020
  • Dubai
    21 - 6 - 2020
    25 - 6 - 2020
  • Paris
    21 - 6 - 2020
    25 - 6 - 2020
  • Hong Kong
    21 - 6 - 2020
    25 - 6 - 2020
  • Istanbul
    28 - 6 - 2020
    2 - 7 - 2020
  • Bali
    28 - 6 - 2020
    2 - 7 - 2020
  • Singapore
    28 - 6 - 2020
    2 - 7 - 2020
  • Washington
    28 - 6 - 2020
    2 - 7 - 2020
  • Kuala Lumpur
    7 - 6 - 2020
    11 - 6 - 2020
  • Rome
    7 - 6 - 2020
    11 - 6 - 2020
  • Rome
    7 - 6 - 2020
    11 - 6 - 2020
  • Barcelona
    7 - 6 - 2020
    11 - 6 - 2020
  • Zurich
    7 - 6 - 2020
    11 - 6 - 2020
  • Kuala Lumpur
    5 - 7 - 2020
    9 - 7 - 2020
  • Rome
    5 - 7 - 2020
    9 - 7 - 2020
  • Rome
    5 - 7 - 2020
    9 - 7 - 2020
  • Barcelona
    5 - 7 - 2020
    9 - 7 - 2020
  • Zurich
    5 - 7 - 2020
    9 - 7 - 2020
  • Dubai
    12 - 7 - 2020
    16 - 7 - 2020
  • Paris
    12 - 7 - 2020
    16 - 7 - 2020
  • Hong Kong
    12 - 7 - 2020
    16 - 7 - 2020
  • Dubai
    19 - 7 - 2020
    23 - 7 - 2020
  • Paris
    19 - 7 - 2020
    23 - 7 - 2020
  • Hong Kong
    19 - 7 - 2020
    23 - 7 - 2020
  • Istanbul
    26 - 7 - 2020
    30 - 7 - 2020
  • Bali
    26 - 7 - 2020
    30 - 7 - 2020
  • Singapore
    26 - 7 - 2020
    30 - 7 - 2020
  • Washington
    26 - 7 - 2020
    30 - 7 - 2020
  • Dubai
    26 - 7 - 2020
    30 - 7 - 2020
  • Paris
    26 - 7 - 2020
    30 - 7 - 2020
  • Hong Kong
    26 - 7 - 2020
    30 - 7 - 2020
  • London
    2 - 8 - 2020
    6 - 8 - 2020
  • Madrid
    2 - 8 - 2020
    6 - 8 - 2020
  • Munich
    2 - 8 - 2020
    6 - 8 - 2020
  • Berlin
    2 - 8 - 2020
    6 - 8 - 2020
  • New York
    2 - 8 - 2020
    6 - 8 - 2020
  • Dubai
    9 - 8 - 2020
    13 - 8 - 2020
  • Paris
    9 - 8 - 2020
    13 - 8 - 2020
  • Hong Kong
    9 - 8 - 2020
    13 - 8 - 2020
  • Istanbul
    16 - 8 - 2020
    20 - 8 - 2020
  • Bali
    16 - 8 - 2020
    20 - 8 - 2020
  • Singapore
    16 - 8 - 2020
    20 - 8 - 2020
  • Washington
    16 - 8 - 2020
    20 - 8 - 2020
  • Kuala Lumpur
    23 - 8 - 2020
    27 - 8 - 2020
  • Rome
    23 - 8 - 2020
    27 - 8 - 2020
  • Rome
    23 - 8 - 2020
    27 - 8 - 2020
  • Barcelona
    23 - 8 - 2020
    27 - 8 - 2020
  • Zurich
    23 - 8 - 2020
    27 - 8 - 2020
  • Kuala Lumpur
    27 - 9 - 2020
    1 - 10 - 2020
  • Rome
    27 - 9 - 2020
    1 - 10 - 2020
  • Rome
    27 - 9 - 2020
    1 - 10 - 2020
  • Barcelona
    27 - 9 - 2020
    1 - 10 - 2020
  • Zurich
    27 - 9 - 2020
    1 - 10 - 2020
  • Dubai
    6 - 9 - 2020
    10 - 9 - 2020
  • Paris
    6 - 9 - 2020
    10 - 9 - 2020
  • Hong Kong
    6 - 9 - 2020
    10 - 9 - 2020
  • London
    13 - 9 - 2020
    17 - 9 - 2020
  • Madrid
    13 - 9 - 2020
    17 - 9 - 2020
  • Munich
    13 - 9 - 2020
    17 - 9 - 2020
  • Berlin
    13 - 9 - 2020
    17 - 9 - 2020
  • New York
    13 - 9 - 2020
    17 - 9 - 2020
  • Istanbul
    20 - 9 - 2020
    24 - 9 - 2020
  • Bali
    20 - 9 - 2020
    24 - 9 - 2020
  • Singapore
    20 - 9 - 2020
    24 - 9 - 2020
  • Washington
    20 - 9 - 2020
    24 - 9 - 2020
  • Dubai
    20 - 9 - 2020
    24 - 9 - 2020
  • Paris
    20 - 9 - 2020
    24 - 9 - 2020
  • Hong Kong
    20 - 9 - 2020
    24 - 9 - 2020
  • Istanbul
    4 - 10 - 2020
    8 - 10 - 2020
  • Bali
    4 - 10 - 2020
    8 - 10 - 2020
  • Singapore
    4 - 10 - 2020
    8 - 10 - 2020
  • Washington
    4 - 10 - 2020
    8 - 10 - 2020

Introduction

This program is designed for:

Sales and marketing staff and executives who wish to interact more effectively with distribution channels, and optimize product and services market penetration and consumer coverage. In addition, this program is geared toward organizations and companies that are establishing new market presence and need an in-depth view of the distribution channel business. The program is also designed for channel managers and professionals who want to refresh and develop new techniques when it comes to managing distribution channels.

Objectives

  • Understand the distribution channel dynamics and how it fits the overall product marketing mix.
  • Assess and select the most strategic value-added partnerships that complement core marketing activities.
  • Define the most effective distribution channel strategies that enhance the go-to market models.
  • Develop the collaborative distribution channel approaches that provide broader market coverage and consumer reach.
  • Manage and measure the distribution channel effectiveness and delivery capabilities.

Content

Introduction to Distribution Channels

  • Market Analysis: What Does the Market Want?
  • What Is Your Go-To Market Strategy?

Distribution Channel Mix

  • Going Back to Basics (The 7 Ps)
  • Direct versus Indirect Market Coverage
  • Understanding the Different Models of Distribution Channels

Distribution Channel Selection and Foreseeable Concerns

  • Key Selection Criteria to Consider
  • Engaging New Distribution Channels
  • Risks and Opportunities Associated with Distribution Channels
  • Business Conflicts Around:
    • Purchasing Agreements
    • Product Lifecycles
    • Marketing Campaigns
    • Product Support

Distribution Channel Support

  • Introducing Collaborative Marketing
  • When to Apply the Push versus Pull Models
  • Gauging the Right Parameters
  • Activating the Relevant Business Tools

Financial Considerations

  • Managing Receivables and Credit Terms
  • Dealing with Margin Discussions
  • Reducing the Levels of Risk Exposure
  • Leveraging Warranty and Services Terms and Conditions
  • Handling Customs and Duty Fees
  • Optimizing Rebates and Discounts to Secure a Larger Piece of the Market Pie

Distribution Channel Marketing

  • Interacting with the Market Dynamics
  • Distribution Channel Marketing Techniques
  • How to Best Co-Develop Business
  • How to Protect the Brand
  • Getting the Most out of Marketing Funds
  • Market Representations and Customer Perceptions

Managing the Distribution Channel Relationship

  • The Need for Structured Planning Cycles
  • The Importance of Training and Education
  • Managing the Competitive Landscape
  • Understanding the Legal and Contractual Elements

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