Distribution Channels - Optimizing Market Penetration Course

Learn to optimize market penetration through distribution channels. Join this course for strategies to reach more customers and boost your sales. BMC Training offers Distribution Channels - Optimizing Market Penetration Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 151 Training Sessions
  • Confirmed
  • One Week
Distribution Channels - Optimizing Market Penetration Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Istanbul , Turkey 23 - Jun - 2024 27 - Jun - 2024 4700 GBP
Bali , Indonesia 23 - Jun - 2024 27 - Jun - 2024 8100 GBP
Singapore , Singapore 23 - Jun - 2024 27 - Jun - 2024 7500 GBP
Washington , United States 23 - Jun - 2024 27 - Jun - 2024 11000 GBP
Kuala Lumpur , Malaysia 7 - Jul - 2024 11 - Jul - 2024 4750 GBP
Rome , Italy 7 - Jul - 2024 11 - Jul - 2024 7300 GBP
Barcelona , Spain 7 - Jul - 2024 11 - Jul - 2024 6950 GBP
Zurich , Switzerland 7 - Jul - 2024 11 - Jul - 2024 7950 GBP
Dubai , UAE 14 - Jul - 2024 18 - Jul - 2024 4987.5 GBP
Paris , France 14 - Jul - 2024 18 - Jul - 2024 6700 GBP
Hong Kong , Hong Kong 14 - Jul - 2024 18 - Jul - 2024 8500 GBP
Dubai , UAE 21 - Jul - 2024 25 - Jul - 2024 4987.5 GBP
Paris , France 21 - Jul - 2024 25 - Jul - 2024 6700 GBP
Hong Kong , Hong Kong 21 - Jul - 2024 25 - Jul - 2024 8500 GBP
Istanbul , Turkey 28 - Jul - 2024 1 - Aug - 2024 4700 GBP
Bali , Indonesia 28 - Jul - 2024 1 - Aug - 2024 8100 GBP
Singapore , Singapore 28 - Jul - 2024 1 - Aug - 2024 7500 GBP
Washington , United States 28 - Jul - 2024 1 - Aug - 2024 11000 GBP
Dubai , UAE 28 - Jul - 2024 1 - Aug - 2024 4987.5 GBP
Paris , France 28 - Jul - 2024 1 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 28 - Jul - 2024 1 - Aug - 2024 8500 GBP
Kuala Lumpur , Malaysia 28 - Jul - 2024 1 - Aug - 2024 4750 GBP
Rome , Italy 28 - Jul - 2024 1 - Aug - 2024 7300 GBP
Barcelona , Spain 28 - Jul - 2024 1 - Aug - 2024 6950 GBP
Zurich , Switzerland 28 - Jul - 2024 1 - Aug - 2024 7950 GBP
Tokyo , Japan 14 - Jul - 2024 18 - Jul - 2024 9750 GBP
Tokyo , Japan 21 - Jul - 2024 25 - Jul - 2024 9750 GBP
Tokyo , Japan 28 - Jul - 2024 1 - Aug - 2024 9750 GBP
London , UK 4 - Aug - 2024 8 - Aug - 2024 4950 GBP
Madrid , Spain 4 - Aug - 2024 8 - Aug - 2024 6950 GBP
Munich , Germany 4 - Aug - 2024 8 - Aug - 2024 7900 GBP
Berlin , Germany 4 - Aug - 2024 8 - Aug - 2024 7900 GBP
New York , United States 4 - Aug - 2024 8 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 4 - Aug - 2024 8 - Aug - 2024 8100 GBP
Dubai , UAE 11 - Aug - 2024 15 - Aug - 2024 4987.5 GBP
Paris , France 11 - Aug - 2024 15 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 11 - Aug - 2024 15 - Aug - 2024 8500 GBP
Istanbul , Turkey 18 - Aug - 2024 22 - Aug - 2024 4700 GBP
Bali , Indonesia 18 - Aug - 2024 22 - Aug - 2024 8100 GBP
Singapore , Singapore 18 - Aug - 2024 22 - Aug - 2024 7500 GBP
Washington , United States 18 - Aug - 2024 22 - Aug - 2024 11000 GBP
Kuala Lumpur , Malaysia 25 - Aug - 2024 29 - Aug - 2024 4750 GBP
Rome , Italy 25 - Aug - 2024 29 - Aug - 2024 7300 GBP
Barcelona , Spain 25 - Aug - 2024 29 - Aug - 2024 6950 GBP
Zurich , Switzerland 25 - Aug - 2024 29 - Aug - 2024 7950 GBP
Dubai , UAE 25 - Aug - 2024 29 - Aug - 2024 4987.5 GBP
Paris , France 25 - Aug - 2024 29 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 25 - Aug - 2024 29 - Aug - 2024 8500 GBP
Milan , Italy 4 - Aug - 2024 8 - Aug - 2024 6950 GBP
Tokyo , Japan 11 - Aug - 2024 15 - Aug - 2024 9750 GBP
Tokyo , Japan 25 - Aug - 2024 29 - Aug - 2024 9750 GBP
Kuala Lumpur , Malaysia 22 - Sep - 2024 26 - Sep - 2024 4750 GBP
Rome , Italy 22 - Sep - 2024 26 - Sep - 2024 7300 GBP
Barcelona , Spain 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Zurich , Switzerland 22 - Sep - 2024 26 - Sep - 2024 7950 GBP
Dubai , UAE 1 - Sep - 2024 5 - Sep - 2024 4987.5 GBP
Paris , France 1 - Sep - 2024 5 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 1 - Sep - 2024 5 - Sep - 2024 8500 GBP
London , UK 8 - Sep - 2024 12 - Sep - 2024 4950 GBP
Madrid , Spain 8 - Sep - 2024 12 - Sep - 2024 6950 GBP
Munich , Germany 8 - Sep - 2024 12 - Sep - 2024 7900 GBP
Berlin , Germany 8 - Sep - 2024 12 - Sep - 2024 7900 GBP
New York , United States 8 - Sep - 2024 12 - Sep - 2024 10900 GBP
Amsterdam , Netherlands 8 - Sep - 2024 12 - Sep - 2024 8100 GBP
Istanbul , Turkey 15 - Sep - 2024 19 - Sep - 2024 4700 GBP
Bali , Indonesia 15 - Sep - 2024 19 - Sep - 2024 8100 GBP
Singapore , Singapore 15 - Sep - 2024 19 - Sep - 2024 7500 GBP
Washington , United States 15 - Sep - 2024 19 - Sep - 2024 11000 GBP
Dubai , UAE 15 - Sep - 2024 19 - Sep - 2024 4987.5 GBP
Paris , France 15 - Sep - 2024 19 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 15 - Sep - 2024 19 - Sep - 2024 8500 GBP
Kuala Lumpur , Malaysia 15 - Sep - 2024 19 - Sep - 2024 4750 GBP
Rome , Italy 15 - Sep - 2024 19 - Sep - 2024 7300 GBP
Barcelona , Spain 15 - Sep - 2024 19 - Sep - 2024 6950 GBP
Zurich , Switzerland 15 - Sep - 2024 19 - Sep - 2024 7950 GBP
Tokyo , Japan 1 - Sep - 2024 5 - Sep - 2024 9750 GBP
Milan , Italy 8 - Sep - 2024 12 - Sep - 2024 6950 GBP
Tokyo , Japan 15 - Sep - 2024 19 - Sep - 2024 9750 GBP
London , UK 20 - Oct - 2024 24 - Oct - 2024 4950 GBP
Madrid , Spain 20 - Oct - 2024 24 - Oct - 2024 6950 GBP
Munich , Germany 20 - Oct - 2024 24 - Oct - 2024 7900 GBP
Berlin , Germany 20 - Oct - 2024 24 - Oct - 2024 7900 GBP
New York , United States 20 - Oct - 2024 24 - Oct - 2024 10900 GBP
Amsterdam , Netherlands 20 - Oct - 2024 24 - Oct - 2024 8100 GBP
Dubai , UAE 27 - Oct - 2024 31 - Oct - 2024 4987.5 GBP
Paris , France 27 - Oct - 2024 31 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 27 - Oct - 2024 31 - Oct - 2024 8500 GBP
Istanbul , Turkey 6 - Oct - 2024 10 - Oct - 2024 4700 GBP
Bali , Indonesia 6 - Oct - 2024 10 - Oct - 2024 8100 GBP
Singapore , Singapore 6 - Oct - 2024 10 - Oct - 2024 7500 GBP
Washington , United States 6 - Oct - 2024 10 - Oct - 2024 11000 GBP
Kuala Lumpur , Malaysia 13 - Oct - 2024 17 - Oct - 2024 4750 GBP
Rome , Italy 13 - Oct - 2024 17 - Oct - 2024 7300 GBP
Barcelona , Spain 13 - Oct - 2024 17 - Oct - 2024 6950 GBP
Zurich , Switzerland 13 - Oct - 2024 17 - Oct - 2024 7950 GBP
Dubai , UAE 13 - Oct - 2024 17 - Oct - 2024 4987.5 GBP
Paris , France 13 - Oct - 2024 17 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 13 - Oct - 2024 17 - Oct - 2024 8500 GBP
Milan , Italy 20 - Oct - 2024 24 - Oct - 2024 6950 GBP
Tokyo , Japan 27 - Oct - 2024 31 - Oct - 2024 9750 GBP
Tokyo , Japan 13 - Oct - 2024 17 - Oct - 2024 9750 GBP
Kuala Lumpur , Malaysia 17 - Nov - 2024 21 - Nov - 2024 4750 GBP
Rome , Italy 17 - Nov - 2024 21 - Nov - 2024 7300 GBP
Barcelona , Spain 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
Zurich , Switzerland 17 - Nov - 2024 21 - Nov - 2024 7950 GBP
Dubai , UAE 24 - Nov - 2024 28 - Nov - 2024 4987.5 GBP
Paris , France 24 - Nov - 2024 28 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 24 - Nov - 2024 28 - Nov - 2024 8500 GBP
London , UK 3 - Nov - 2024 7 - Nov - 2024 4950 GBP
Madrid , Spain 3 - Nov - 2024 7 - Nov - 2024 6950 GBP
Munich , Germany 3 - Nov - 2024 7 - Nov - 2024 7900 GBP
Berlin , Germany 3 - Nov - 2024 7 - Nov - 2024 7900 GBP
New York , United States 3 - Nov - 2024 7 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 3 - Nov - 2024 7 - Nov - 2024 8100 GBP
Istanbul , Turkey 10 - Nov - 2024 14 - Nov - 2024 4700 GBP
Bali , Indonesia 10 - Nov - 2024 14 - Nov - 2024 8100 GBP
Singapore , Singapore 10 - Nov - 2024 14 - Nov - 2024 7500 GBP
Washington , United States 10 - Nov - 2024 14 - Nov - 2024 11000 GBP
Dubai , UAE 10 - Nov - 2024 14 - Nov - 2024 4987.5 GBP
Paris , France 10 - Nov - 2024 14 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 10 - Nov - 2024 14 - Nov - 2024 8500 GBP
Kuala Lumpur , Malaysia 10 - Nov - 2024 14 - Nov - 2024 4750 GBP
Rome , Italy 10 - Nov - 2024 14 - Nov - 2024 7300 GBP
Barcelona , Spain 10 - Nov - 2024 14 - Nov - 2024 6950 GBP
Zurich , Switzerland 10 - Nov - 2024 14 - Nov - 2024 7950 GBP
Tokyo , Japan 24 - Nov - 2024 28 - Nov - 2024 9750 GBP
Milan , Italy 3 - Nov - 2024 7 - Nov - 2024 6950 GBP
Tokyo , Japan 10 - Nov - 2024 14 - Nov - 2024 9750 GBP
London , UK 15 - Dec - 2024 19 - Dec - 2024 4950 GBP
Madrid , Spain 15 - Dec - 2024 19 - Dec - 2024 6950 GBP
Munich , Germany 15 - Dec - 2024 19 - Dec - 2024 7900 GBP
Berlin , Germany 15 - Dec - 2024 19 - Dec - 2024 7900 GBP
New York , United States 15 - Dec - 2024 19 - Dec - 2024 10900 GBP
Amsterdam , Netherlands 15 - Dec - 2024 19 - Dec - 2024 8100 GBP
Dubai , UAE 22 - Dec - 2024 26 - Dec - 2024 4987.5 GBP
Paris , France 22 - Dec - 2024 26 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 22 - Dec - 2024 26 - Dec - 2024 8500 GBP
Istanbul , Turkey 8 - Dec - 2024 12 - Dec - 2024 4700 GBP
Bali , Indonesia 8 - Dec - 2024 12 - Dec - 2024 8100 GBP
Singapore , Singapore 8 - Dec - 2024 12 - Dec - 2024 7500 GBP
Washington , United States 8 - Dec - 2024 12 - Dec - 2024 11000 GBP
Kuala Lumpur , Malaysia 1 - Dec - 2024 5 - Dec - 2024 4750 GBP
Rome , Italy 1 - Dec - 2024 5 - Dec - 2024 7300 GBP
Barcelona , Spain 1 - Dec - 2024 5 - Dec - 2024 6950 GBP
Zurich , Switzerland 1 - Dec - 2024 5 - Dec - 2024 7950 GBP
Dubai , UAE 1 - Dec - 2024 5 - Dec - 2024 4987.5 GBP
Paris , France 1 - Dec - 2024 5 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 1 - Dec - 2024 5 - Dec - 2024 8500 GBP
Milan , Italy 15 - Dec - 2024 19 - Dec - 2024 6950 GBP
Tokyo , Japan 22 - Dec - 2024 26 - Dec - 2024 9750 GBP
Tokyo , Japan 1 - Dec - 2024 5 - Dec - 2024 9750 GBP

Course Syllabus

Introduction

This program is designed for:

Sales and marketing staff and executives who wish to interact more effectively with distribution channels, and optimize product and services market penetration and consumer coverage. In addition, this program is geared toward organizations and companies that are establishing new market presence and need an in-depth view of the distribution channel business. The program is also designed for channel managers and professionals who want to refresh and develop new techniques when it comes to managing distribution channels.

Objectives

  • Understand the distribution channel dynamics and how it fits the overall product marketing mix.
  • Assess and select the most strategic value-added partnerships that complement core marketing activities.
  • Define the most effective distribution channel strategies that enhance the go-to market models.
  • Develop the collaborative distribution channel approaches that provide broader market coverage and consumer reach.
  • Manage and measure the distribution channel effectiveness and delivery capabilities.

Content

Introduction to Distribution Channels

  • Market Analysis: What Does the Market Want?
  • What Is Your Go-To Market Strategy?

Distribution Channel Mix

  • Going Back to Basics (The 7 Ps)
  • Direct versus Indirect Market Coverage
  • Understanding the Different Models of Distribution Channels

Distribution Channel Selection and Foreseeable Concerns

  • Key Selection Criteria to Consider
  • Engaging New Distribution Channels
  • Risks and Opportunities Associated with Distribution Channels
  • Business Conflicts Around:
    • Purchasing Agreements
    • Product Lifecycles
    • Marketing Campaigns
    • Product Support

Distribution Channel Support

  • Introducing Collaborative Marketing
  • When to Apply the Push versus Pull Models
  • Gauging the Right Parameters
  • Activating the Relevant Business Tools

Financial Considerations

  • Managing Receivables and Credit Terms
  • Dealing with Margin Discussions
  • Reducing the Levels of Risk Exposure
  • Leveraging Warranty and Services Terms and Conditions
  • Handling Customs and Duty Fees
  • Optimizing Rebates and Discounts to Secure a Larger Piece of the Market Pie

Distribution Channel Marketing

  • Interacting with the Market Dynamics
  • Distribution Channel Marketing Techniques
  • How to Best Co-Develop Business
  • How to Protect the Brand
  • Getting the Most out of Marketing Funds
  • Market Representations and Customer Perceptions

Managing the Distribution Channel Relationship

  • The Need for Structured Planning Cycles
  • The Importance of Training and Education
  • Managing the Competitive Landscape
  • Understanding the Legal and Contractual Elements

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