Distribution Channels - Optimizing Market Penetration Course

Learn to optimize market penetration through distribution channels. Join this course for strategies to reach more customers and boost your sales. BMC Training offers Distribution Channels - Optimizing Market Penetration Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 85 Training Sessions
  • Confirmed
  • One Week
Distribution Channels - Optimizing Market Penetration Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Dubai , UAE 19 - Oct - 2025 23 - Oct - 2025 4987.5 GBP
Paris , France 19 - Oct - 2025 23 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 19 - Oct - 2025 23 - Oct - 2025 8500 GBP
Tokyo , Japan 19 - Oct - 2025 23 - Oct - 2025 9750 GBP
Kuala Lumpur , Malaysia 26 - Oct - 2025 30 - Oct - 2025 4750 GBP
Rome , Italy 26 - Oct - 2025 30 - Oct - 2025 7300 GBP
Barcelona , Spain 26 - Oct - 2025 30 - Oct - 2025 6950 GBP
Zurich , Switzerland 26 - Oct - 2025 30 - Oct - 2025 7950 GBP
London , UK 12 - Oct - 2025 16 - Oct - 2025 4950 GBP
Madrid , Spain 12 - Oct - 2025 16 - Oct - 2025 6950 GBP
Munich , Germany 12 - Oct - 2025 16 - Oct - 2025 7900 GBP
Berlin , Germany 12 - Oct - 2025 16 - Oct - 2025 7900 GBP
New York , United States 12 - Oct - 2025 16 - Oct - 2025 10900 GBP
Milan , Italy 12 - Oct - 2025 16 - Oct - 2025 6950 GBP
Amsterdam , Netherlands 12 - Oct - 2025 16 - Oct - 2025 8100 GBP
Dubai , UAE 12 - Oct - 2025 16 - Oct - 2025 4987.5 GBP
Paris , France 12 - Oct - 2025 16 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 12 - Oct - 2025 16 - Oct - 2025 8500 GBP
Tokyo , Japan 12 - Oct - 2025 16 - Oct - 2025 9750 GBP
Geneva , Switzerland 19 - Oct - 2025 23 - Oct - 2025 8950 GBP
Sydney , Australia 26 - Oct - 2025 30 - Oct - 2025 10900 GBP
Interlaken , Switzerland 26 - Oct - 2025 30 - Oct - 2025 8950 GBP
Geneva , Switzerland 12 - Oct - 2025 16 - Oct - 2025 8950 GBP
Istanbul , Turkey 16 - Nov - 2025 20 - Nov - 2025 4700 GBP
Bali , Indonesia 16 - Nov - 2025 20 - Nov - 2025 8100 GBP
Singapore , Singapore 16 - Nov - 2025 20 - Nov - 2025 7500 GBP
Washington , United States 16 - Nov - 2025 20 - Nov - 2025 11000 GBP
Kuala Lumpur , Malaysia 23 - Nov - 2025 27 - Nov - 2025 4750 GBP
Rome , Italy 23 - Nov - 2025 27 - Nov - 2025 7300 GBP
Barcelona , Spain 23 - Nov - 2025 27 - Nov - 2025 6950 GBP
Zurich , Switzerland 23 - Nov - 2025 27 - Nov - 2025 7950 GBP
Dubai , UAE 2 - Nov - 2025 6 - Nov - 2025 4987.5 GBP
Paris , France 2 - Nov - 2025 6 - Nov - 2025 6700 GBP
Hong Kong , Hong Kong 2 - Nov - 2025 6 - Nov - 2025 8500 GBP
Tokyo , Japan 2 - Nov - 2025 6 - Nov - 2025 9750 GBP
London , UK 9 - Nov - 2025 13 - Nov - 2025 4950 GBP
Madrid , Spain 9 - Nov - 2025 13 - Nov - 2025 6950 GBP
Munich , Germany 9 - Nov - 2025 13 - Nov - 2025 7900 GBP
Berlin , Germany 9 - Nov - 2025 13 - Nov - 2025 7900 GBP
New York , United States 9 - Nov - 2025 13 - Nov - 2025 10900 GBP
Milan , Italy 9 - Nov - 2025 13 - Nov - 2025 6950 GBP
Amsterdam , Netherlands 9 - Nov - 2025 13 - Nov - 2025 8100 GBP
Dubai , UAE 16 - Nov - 2025 20 - Nov - 2025 4987.5 GBP
Paris , France 16 - Nov - 2025 20 - Nov - 2025 6700 GBP
Hong Kong , Hong Kong 16 - Nov - 2025 20 - Nov - 2025 8500 GBP
Tokyo , Japan 16 - Nov - 2025 20 - Nov - 2025 9750 GBP
Taipei , Taiwan 16 - Nov - 2025 20 - Nov - 2025 9300 GBP
Sydney , Australia 23 - Nov - 2025 27 - Nov - 2025 10900 GBP
Interlaken , Switzerland 23 - Nov - 2025 27 - Nov - 2025 8950 GBP
Geneva , Switzerland 2 - Nov - 2025 6 - Nov - 2025 8950 GBP
Geneva , Switzerland 16 - Nov - 2025 20 - Nov - 2025 8950 GBP
Dubai , UAE 21 - Dec - 2025 25 - Dec - 2025 4987.5 GBP
Paris , France 21 - Dec - 2025 25 - Dec - 2025 6700 GBP
Hong Kong , Hong Kong 21 - Dec - 2025 25 - Dec - 2025 8500 GBP
Tokyo , Japan 21 - Dec - 2025 25 - Dec - 2025 9750 GBP
Kuala Lumpur , Malaysia 28 - Dec - 2025 1 - Jan - 2026 4750 GBP
Rome , Italy 28 - Dec - 2025 1 - Jan - 2026 7300 GBP
Barcelona , Spain 28 - Dec - 2025 1 - Jan - 2026 6950 GBP
Zurich , Switzerland 28 - Dec - 2025 1 - Jan - 2026 7950 GBP
Kuala Lumpur , Malaysia 14 - Dec - 2025 18 - Dec - 2025 4750 GBP
Rome , Italy 14 - Dec - 2025 18 - Dec - 2025 7300 GBP
Barcelona , Spain 14 - Dec - 2025 18 - Dec - 2025 6950 GBP
Zurich , Switzerland 14 - Dec - 2025 18 - Dec - 2025 7950 GBP
London , UK 7 - Dec - 2025 11 - Dec - 2025 4950 GBP
Madrid , Spain 7 - Dec - 2025 11 - Dec - 2025 6950 GBP
Munich , Germany 7 - Dec - 2025 11 - Dec - 2025 7900 GBP
Berlin , Germany 7 - Dec - 2025 11 - Dec - 2025 7900 GBP
New York , United States 7 - Dec - 2025 11 - Dec - 2025 10900 GBP
Milan , Italy 7 - Dec - 2025 11 - Dec - 2025 6950 GBP
Dubai , UAE 14 - Dec - 2025 18 - Dec - 2025 4987.5 GBP
Paris , France 14 - Dec - 2025 18 - Dec - 2025 6700 GBP
Amsterdam , Netherlands 7 - Dec - 2025 11 - Dec - 2025 8100 GBP
Hong Kong , Hong Kong 14 - Dec - 2025 18 - Dec - 2025 8500 GBP
Tokyo , Japan 14 - Dec - 2025 18 - Dec - 2025 9750 GBP
Dubai , UAE 7 - Dec - 2025 11 - Dec - 2025 4987.5 GBP
Paris , France 7 - Dec - 2025 11 - Dec - 2025 6700 GBP
Hong Kong , Hong Kong 7 - Dec - 2025 11 - Dec - 2025 8500 GBP
Tokyo , Japan 7 - Dec - 2025 11 - Dec - 2025 9750 GBP
Geneva , Switzerland 21 - Dec - 2025 25 - Dec - 2025 8950 GBP
Sydney , Australia 28 - Dec - 2025 1 - Jan - 2026 10900 GBP
Interlaken , Switzerland 28 - Dec - 2025 1 - Jan - 2026 8950 GBP
Sydney , Australia 14 - Dec - 2025 18 - Dec - 2025 10900 GBP
Interlaken , Switzerland 14 - Dec - 2025 18 - Dec - 2025 8950 GBP
Geneva , Switzerland 14 - Dec - 2025 18 - Dec - 2025 8950 GBP
Geneva , Switzerland 7 - Dec - 2025 11 - Dec - 2025 8950 GBP

Course Syllabus

Introduction

This program is designed for:

Sales and marketing staff and executives who wish to interact more effectively with distribution channels, and optimize product and services market penetration and consumer coverage. In addition, this program is geared toward organizations and companies that are establishing new market presence and need an in-depth view of the distribution channel business. The program is also designed for channel managers and professionals who want to refresh and develop new techniques when it comes to managing distribution channels.

Objectives

  • Understand the distribution channel dynamics and how it fits the overall product marketing mix.
  • Assess and select the most strategic value-added partnerships that complement core marketing activities.
  • Define the most effective distribution channel strategies that enhance the go-to market models.
  • Develop the collaborative distribution channel approaches that provide broader market coverage and consumer reach.
  • Manage and measure the distribution channel effectiveness and delivery capabilities.

Content

Introduction to Distribution Channels

  • Market Analysis: What Does the Market Want?
  • What Is Your Go-To Market Strategy?

Distribution Channel Mix

  • Going Back to Basics (The 7 Ps)
  • Direct versus Indirect Market Coverage
  • Understanding the Different Models of Distribution Channels

Distribution Channel Selection and Foreseeable Concerns

  • Key Selection Criteria to Consider
  • Engaging New Distribution Channels
  • Risks and Opportunities Associated with Distribution Channels
  • Business Conflicts Around:
    • Purchasing Agreements
    • Product Lifecycles
    • Marketing Campaigns
    • Product Support

Distribution Channel Support

  • Introducing Collaborative Marketing
  • When to Apply the Push versus Pull Models
  • Gauging the Right Parameters
  • Activating the Relevant Business Tools

Financial Considerations

  • Managing Receivables and Credit Terms
  • Dealing with Margin Discussions
  • Reducing the Levels of Risk Exposure
  • Leveraging Warranty and Services Terms and Conditions
  • Handling Customs and Duty Fees
  • Optimizing Rebates and Discounts to Secure a Larger Piece of the Market Pie

Distribution Channel Marketing

  • Interacting with the Market Dynamics
  • Distribution Channel Marketing Techniques
  • How to Best Co-Develop Business
  • How to Protect the Brand
  • Getting the Most out of Marketing Funds
  • Market Representations and Customer Perceptions

Managing the Distribution Channel Relationship

  • The Need for Structured Planning Cycles
  • The Importance of Training and Education
  • Managing the Competitive Landscape
  • Understanding the Legal and Contractual Elements

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