/  Distribution Channels - Optimizing Market Penetration Training

Distribution Channels - Optimizing Market Penetration Training

BMC Training provides a training course in Distribution Channels - Optimizing Market Penetration in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Kuala Lumpur
    26 - 9 - 2021
    30 - 9 - 2021
  • Rome
    26 - 9 - 2021
    30 - 9 - 2021
  • Barcelona
    26 - 9 - 2021
    30 - 9 - 2021
  • Zurich
    26 - 9 - 2021
    30 - 9 - 2021
  • London
    17 - 10 - 2021
    21 - 10 - 2021
  • Madrid
    17 - 10 - 2021
    21 - 10 - 2021
  • Berlin
    17 - 10 - 2021
    21 - 10 - 2021
  • Dubai
    24 - 10 - 2021
    28 - 10 - 2021
  • Paris
    24 - 10 - 2021
    28 - 10 - 2021
  • Istanbul
    3 - 10 - 2021
    7 - 10 - 2021
  • Kuala Lumpur
    10 - 10 - 2021
    14 - 10 - 2021
  • Rome
    10 - 10 - 2021
    14 - 10 - 2021
  • Barcelona
    10 - 10 - 2021
    14 - 10 - 2021
  • Zurich
    10 - 10 - 2021
    14 - 10 - 2021
  • Kuala Lumpur
    21 - 11 - 2021
    25 - 11 - 2021
  • Rome
    21 - 11 - 2021
    25 - 11 - 2021
  • Barcelona
    21 - 11 - 2021
    25 - 11 - 2021
  • Zurich
    21 - 11 - 2021
    25 - 11 - 2021
  • London
    7 - 11 - 2021
    11 - 11 - 2021
  • Madrid
    7 - 11 - 2021
    11 - 11 - 2021
  • Berlin
    7 - 11 - 2021
    11 - 11 - 2021
  • Istanbul
    14 - 11 - 2021
    18 - 11 - 2021
  • Dubai
    14 - 11 - 2021
    18 - 11 - 2021
  • Paris
    14 - 11 - 2021
    18 - 11 - 2021
  • Kuala Lumpur
    14 - 11 - 2021
    18 - 11 - 2021
  • Rome
    14 - 11 - 2021
    18 - 11 - 2021
  • Barcelona
    14 - 11 - 2021
    18 - 11 - 2021
  • Zurich
    14 - 11 - 2021
    18 - 11 - 2021
  • Istanbul
    13 - 12 - 2021
    17 - 12 - 2021
  • London
    19 - 12 - 2021
    23 - 12 - 2021
  • Madrid
    19 - 12 - 2021
    23 - 12 - 2021
  • Berlin
    19 - 12 - 2021
    23 - 12 - 2021
  • Dubai
    26 - 12 - 2021
    30 - 12 - 2021
  • Paris
    26 - 12 - 2021
    30 - 12 - 2021
  • Istanbul
    12 - 12 - 2021
    16 - 12 - 2021
  • Kuala Lumpur
    5 - 12 - 2021
    9 - 12 - 2021
  • Rome
    5 - 12 - 2021
    9 - 12 - 2021
  • Barcelona
    5 - 12 - 2021
    9 - 12 - 2021
  • Zurich
    5 - 12 - 2021
    9 - 12 - 2021
  • Kuala Lumpur
    13 - 12 - 2021
    17 - 12 - 2021
  • Rome
    13 - 12 - 2021
    17 - 12 - 2021
  • Barcelona
    13 - 12 - 2021
    17 - 12 - 2021
  • Zurich
    13 - 12 - 2021
    17 - 12 - 2021
  • Dubai
    13 - 12 - 2021
    17 - 12 - 2021
  • Paris
    13 - 12 - 2021
    17 - 12 - 2021
  • Kuala Lumpur
    13 - 12 - 2021
    17 - 12 - 2021
  • Rome
    13 - 12 - 2021
    17 - 12 - 2021
  • Barcelona
    13 - 12 - 2021
    17 - 12 - 2021
  • Zurich
    13 - 12 - 2021
    17 - 12 - 2021

Introduction

This program is designed for:

Sales and marketing staff and executives who wish to interact more effectively with distribution channels, and optimize product and services market penetration and consumer coverage. In addition, this program is geared toward organizations and companies that are establishing new market presence and need an in-depth view of the distribution channel business. The program is also designed for channel managers and professionals who want to refresh and develop new techniques when it comes to managing distribution channels.

Objectives

  • Understand the distribution channel dynamics and how it fits the overall product marketing mix.
  • Assess and select the most strategic value-added partnerships that complement core marketing activities.
  • Define the most effective distribution channel strategies that enhance the go-to market models.
  • Develop the collaborative distribution channel approaches that provide broader market coverage and consumer reach.
  • Manage and measure the distribution channel effectiveness and delivery capabilities.

Content

Introduction to Distribution Channels

  • Market Analysis: What Does the Market Want?
  • What Is Your Go-To Market Strategy?

Distribution Channel Mix

  • Going Back to Basics (The 7 Ps)
  • Direct versus Indirect Market Coverage
  • Understanding the Different Models of Distribution Channels

Distribution Channel Selection and Foreseeable Concerns

  • Key Selection Criteria to Consider
  • Engaging New Distribution Channels
  • Risks and Opportunities Associated with Distribution Channels
  • Business Conflicts Around:
    • Purchasing Agreements
    • Product Lifecycles
    • Marketing Campaigns
    • Product Support

Distribution Channel Support

  • Introducing Collaborative Marketing
  • When to Apply the Push versus Pull Models
  • Gauging the Right Parameters
  • Activating the Relevant Business Tools

Financial Considerations

  • Managing Receivables and Credit Terms
  • Dealing with Margin Discussions
  • Reducing the Levels of Risk Exposure
  • Leveraging Warranty and Services Terms and Conditions
  • Handling Customs and Duty Fees
  • Optimizing Rebates and Discounts to Secure a Larger Piece of the Market Pie

Distribution Channel Marketing

  • Interacting with the Market Dynamics
  • Distribution Channel Marketing Techniques
  • How to Best Co-Develop Business
  • How to Protect the Brand
  • Getting the Most out of Marketing Funds
  • Market Representations and Customer Perceptions

Managing the Distribution Channel Relationship

  • The Need for Structured Planning Cycles
  • The Importance of Training and Education
  • Managing the Competitive Landscape
  • Understanding the Legal and Contractual Elements

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