Advanced Public Relations Management Course

Develop advanced skills in public relations management. Enroll in this course to become an expert in handling complex PR strategies and situations. BMC Training offers Advanced Public Relations Management Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 78 Training Sessions
  • Confirmed
  • One Week
Advanced Public Relations Management Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
London , UK 19 - Oct - 2025 23 - Oct - 2025 4950 GBP
Madrid , Spain 19 - Oct - 2025 23 - Oct - 2025 6950 GBP
Munich , Germany 19 - Oct - 2025 23 - Oct - 2025 7900 GBP
Berlin , Germany 19 - Oct - 2025 23 - Oct - 2025 7900 GBP
New York , United States 19 - Oct - 2025 23 - Oct - 2025 10900 GBP
Amsterdam , Netherlands 19 - Oct - 2025 23 - Oct - 2025 8100 GBP
Milan , Italy 19 - Oct - 2025 23 - Oct - 2025 6950 GBP
Istanbul , Turkey 26 - Oct - 2025 30 - Oct - 2025 4700 GBP
Bali , Indonesia 26 - Oct - 2025 30 - Oct - 2025 8100 GBP
Singapore , Singapore 26 - Oct - 2025 30 - Oct - 2025 7500 GBP
Washington , United States 26 - Oct - 2025 30 - Oct - 2025 11000 GBP
Istanbul , Turkey 5 - Oct - 2025 9 - Oct - 2025 4700 GBP
Bali , Indonesia 5 - Oct - 2025 9 - Oct - 2025 8100 GBP
Singapore , Singapore 5 - Oct - 2025 9 - Oct - 2025 7500 GBP
Washington , United States 5 - Oct - 2025 9 - Oct - 2025 11000 GBP
Dubai , UAE 12 - Oct - 2025 16 - Oct - 2025 4987.5 GBP
Paris , France 12 - Oct - 2025 16 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 12 - Oct - 2025 16 - Oct - 2025 8500 GBP
Tokyo , Japan 12 - Oct - 2025 16 - Oct - 2025 9750 GBP
Taipei , Taiwan 26 - Oct - 2025 30 - Oct - 2025 9300 GBP
Taipei , Taiwan 5 - Oct - 2025 9 - Oct - 2025 9300 GBP
Geneva , Switzerland 12 - Oct - 2025 16 - Oct - 2025 8950 GBP
Paris , France 16 - Nov - 2025 20 - Nov - 2025 6700 GBP
Hong Kong , Hong Kong 16 - Nov - 2025 20 - Nov - 2025 8500 GBP
Paris , France 23 - Nov - 2025 27 - Nov - 2025 6700 GBP
Hong Kong , Hong Kong 23 - Nov - 2025 27 - Nov - 2025 8500 GBP
Dubai , UAE 16 - Nov - 2025 20 - Nov - 2025 4987.5 GBP
Tokyo , Japan 16 - Nov - 2025 20 - Nov - 2025 9750 GBP
Dubai , UAE 23 - Nov - 2025 27 - Nov - 2025 4987.5 GBP
Tokyo , Japan 23 - Nov - 2025 27 - Nov - 2025 9750 GBP
Istanbul , Turkey 2 - Nov - 2025 6 - Nov - 2025 4700 GBP
Bali , Indonesia 2 - Nov - 2025 6 - Nov - 2025 8100 GBP
Singapore , Singapore 2 - Nov - 2025 6 - Nov - 2025 7500 GBP
Washington , United States 2 - Nov - 2025 6 - Nov - 2025 11000 GBP
Kuala Lumpur , Malaysia 9 - Nov - 2025 13 - Nov - 2025 4750 GBP
Rome , Italy 9 - Nov - 2025 13 - Nov - 2025 7300 GBP
Barcelona , Spain 9 - Nov - 2025 13 - Nov - 2025 6950 GBP
Zurich , Switzerland 9 - Nov - 2025 13 - Nov - 2025 7950 GBP
London , UK 23 - Nov - 2025 27 - Nov - 2025 4950 GBP
Madrid , Spain 23 - Nov - 2025 27 - Nov - 2025 6950 GBP
Munich , Germany 23 - Nov - 2025 27 - Nov - 2025 7900 GBP
Berlin , Germany 23 - Nov - 2025 27 - Nov - 2025 7900 GBP
New York , United States 23 - Nov - 2025 27 - Nov - 2025 10900 GBP
Amsterdam , Netherlands 23 - Nov - 2025 27 - Nov - 2025 8100 GBP
Milan , Italy 23 - Nov - 2025 27 - Nov - 2025 6950 GBP
Kuala Lumpur , Malaysia 23 - Nov - 2025 27 - Nov - 2025 4750 GBP
Rome , Italy 23 - Nov - 2025 27 - Nov - 2025 7300 GBP
Barcelona , Spain 23 - Nov - 2025 27 - Nov - 2025 6950 GBP
Zurich , Switzerland 23 - Nov - 2025 27 - Nov - 2025 7950 GBP
Geneva , Switzerland 16 - Nov - 2025 20 - Nov - 2025 8950 GBP
Geneva , Switzerland 23 - Nov - 2025 27 - Nov - 2025 8950 GBP
Taipei , Taiwan 2 - Nov - 2025 6 - Nov - 2025 9300 GBP
Sydney , Australia 9 - Nov - 2025 13 - Nov - 2025 10900 GBP
Interlaken , Switzerland 9 - Nov - 2025 13 - Nov - 2025 8950 GBP
Sydney , Australia 23 - Nov - 2025 27 - Nov - 2025 10900 GBP
Interlaken , Switzerland 23 - Nov - 2025 27 - Nov - 2025 8950 GBP
London , UK 21 - Dec - 2025 25 - Dec - 2025 4950 GBP
Madrid , Spain 21 - Dec - 2025 25 - Dec - 2025 6950 GBP
Munich , Germany 21 - Dec - 2025 25 - Dec - 2025 7900 GBP
Berlin , Germany 21 - Dec - 2025 25 - Dec - 2025 7900 GBP
New York , United States 21 - Dec - 2025 25 - Dec - 2025 10900 GBP
Amsterdam , Netherlands 21 - Dec - 2025 25 - Dec - 2025 8100 GBP
Milan , Italy 21 - Dec - 2025 25 - Dec - 2025 6950 GBP
Istanbul , Turkey 28 - Dec - 2025 1 - Jan - 2026 4700 GBP
Bali , Indonesia 28 - Dec - 2025 1 - Jan - 2026 8100 GBP
Singapore , Singapore 28 - Dec - 2025 1 - Jan - 2026 7500 GBP
Washington , United States 28 - Dec - 2025 1 - Jan - 2026 11000 GBP
Istanbul , Turkey 14 - Dec - 2025 18 - Dec - 2025 4700 GBP
Bali , Indonesia 14 - Dec - 2025 18 - Dec - 2025 8100 GBP
Singapore , Singapore 14 - Dec - 2025 18 - Dec - 2025 7500 GBP
Washington , United States 14 - Dec - 2025 18 - Dec - 2025 11000 GBP
Dubai , UAE 7 - Dec - 2025 11 - Dec - 2025 4987.5 GBP
Paris , France 7 - Dec - 2025 11 - Dec - 2025 6700 GBP
Hong Kong , Hong Kong 7 - Dec - 2025 11 - Dec - 2025 8500 GBP
Tokyo , Japan 7 - Dec - 2025 11 - Dec - 2025 9750 GBP
Taipei , Taiwan 28 - Dec - 2025 1 - Jan - 2026 9300 GBP
Taipei , Taiwan 14 - Dec - 2025 18 - Dec - 2025 9300 GBP
Geneva , Switzerland 7 - Dec - 2025 11 - Dec - 2025 8950 GBP

Course Syllabus

Introduction

In a time of increasingly rapid change any organisation must continually appraise the changing needs of its stakeholders, theshifting priorities in its environment and the tactics that it uses to influence key stakeholders. This highly interactive and fun programme examines today’s communications environment looking afresh at how we establish and defend our reputation, help deliver business goals and influence government, critics and consumers.

There has been no time in history when people have had more opportunities to experience, research and communicate about the organisations with which they deal. The internet has revolutionised the way that we communicate and the dynamics of the marketplace: Customer and staff expectations have heightened.. This programme will enable you to explore:

  • The range of PR disciplines and how they can benefit you
  • The tools and techniques of effective PR practice in c21
  • Your planning and writing skills for a range of media
  • Mastery of PR campaigns and projects

Objectives

  • Examine the role of Communications/PR in the 21st Century Organisation
  • Explore the range of communications techniques and tools available
  • Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  • Learn how to write a clear PR/Communications brief
  • Plan communications activity to meet client need
  • Learn how to develop an electronic PR/Communications Centre
  • Develop crisis media management techniques
  • Develop media interview techniques
  • Develop personal communications effectiveness

Content

Day one

The Complete PR and Communications Professional

  • Introduction and welcome
  • Goal setting for the programme
  • The role of Communications and PR in the organisation
  • What does top management want?
  • Assessing your PR environment
  • The range of media and channels
  • Personal goal-setting for the programme

Day two

A Problem Solving Approach

  • Communications models: implications for practise
  • Psychological themes and construction in practise
  • A problem-solving approach to PR
  •  Taking and interpreting communication briefs
  • The art of influence and persuasion
  • Listening and emotional intelligence
  • Organisational transparency and communications

Day Three

Getting Your Message Heard

  • Choosing channels – matching media to tasks and stakeholders
  • Planning brilliant campaigns
  • Project management
  • Risk management
  • Time management
  • Delivering business results
  • Campaign evaluation

Day Four

Keep it Social

  • The changed world of relationships in the age of social media networks
  • Improving the power of communications in the organisation
  • Measuring communications effectiveness
  • Using measurement to improve performance
  • Crisis communication
  • Reputational management
  • E-reputational management

Day Five

Putting it all together

  • Planning your career and personal development
  • Impacting positively on your managers
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Time management and work planning
  • Summary and Conclusion

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