Advanced Public Relations Management Course

Develop advanced skills in public relations management. Enroll in this course to become an expert in handling complex PR strategies and situations. BMC Training offers Advanced Public Relations Management Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 214 Training Sessions
  • Confirmed
  • One Week
Type a city name or a month
Venue Start Date End Date Details & Registration
Dubai , UAE 17 - Mar - 2024 21 - Mar - 2024
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Dubai , UAE 10 - Mar - 2024 14 - Mar - 2024
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Istanbul , Turkey 3 - Mar - 2024 7 - Mar - 2024
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Kuala Lumpur , Malaysia 24 - Mar - 2024 28 - Mar - 2024
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London , UK 10 - Mar - 2024 14 - Mar - 2024
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Kuala Lumpur , Malaysia 10 - Mar - 2024 14 - Mar - 2024
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Paris , France 17 - Mar - 2024 21 - Mar - 2024
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Hong Kong , Hong Kong 17 - Mar - 2024 21 - Mar - 2024
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Paris , France 10 - Mar - 2024 14 - Mar - 2024
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Hong Kong , Hong Kong 10 - Mar - 2024 14 - Mar - 2024
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Bali , Indonesia 3 - Mar - 2024 7 - Mar - 2024
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Singapore , Singapore 3 - Mar - 2024 7 - Mar - 2024
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Washington , United States 3 - Mar - 2024 7 - Mar - 2024
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Rome , Italy 24 - Mar - 2024 28 - Mar - 2024
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Barcelona , Spain 24 - Mar - 2024 28 - Mar - 2024
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Zurich , Switzerland 24 - Mar - 2024 28 - Mar - 2024
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Madrid , Spain 10 - Mar - 2024 14 - Mar - 2024
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Munich , Germany 10 - Mar - 2024 14 - Mar - 2024
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Berlin , Germany 10 - Mar - 2024 14 - Mar - 2024
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New York , United States 10 - Mar - 2024 14 - Mar - 2024
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Amsterdam , Netherlands 10 - Mar - 2024 14 - Mar - 2024
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Rome , Italy 10 - Mar - 2024 14 - Mar - 2024
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Barcelona , Spain 10 - Mar - 2024 14 - Mar - 2024
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Zurich , Switzerland 10 - Mar - 2024 14 - Mar - 2024
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London , UK 28 - Apr - 2024 2 - May - 2024
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Kuala Lumpur , Malaysia 7 - Apr - 2024 11 - Apr - 2024
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Istanbul , Turkey 14 - Apr - 2024 18 - Apr - 2024
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Dubai , UAE 21 - Apr - 2024 25 - Apr - 2024
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Madrid , Spain 28 - Apr - 2024 2 - May - 2024
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Munich , Germany 28 - Apr - 2024 2 - May - 2024
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Berlin , Germany 28 - Apr - 2024 2 - May - 2024
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New York , United States 28 - Apr - 2024 2 - May - 2024
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Amsterdam , Netherlands 28 - Apr - 2024 2 - May - 2024
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Rome , Italy 7 - Apr - 2024 11 - Apr - 2024
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Barcelona , Spain 7 - Apr - 2024 11 - Apr - 2024
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Zurich , Switzerland 7 - Apr - 2024 11 - Apr - 2024
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Bali , Indonesia 14 - Apr - 2024 18 - Apr - 2024
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Singapore , Singapore 14 - Apr - 2024 18 - Apr - 2024
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Washington , United States 14 - Apr - 2024 18 - Apr - 2024
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Paris , France 21 - Apr - 2024 25 - Apr - 2024
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Hong Kong , Hong Kong 21 - Apr - 2024 25 - Apr - 2024
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Dubai , UAE 12 - May - 2024 16 - May - 2024
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Dubai , UAE 5 - May - 2024 9 - May - 2024
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Istanbul , Turkey 19 - May - 2024 23 - May - 2024
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Kuala Lumpur , Malaysia 26 - May - 2024 30 - May - 2024
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London , UK 5 - May - 2024 9 - May - 2024
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Kuala Lumpur , Malaysia 5 - May - 2024 9 - May - 2024
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Paris , France 12 - May - 2024 16 - May - 2024
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Hong Kong , Hong Kong 12 - May - 2024 16 - May - 2024
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Paris , France 5 - May - 2024 9 - May - 2024
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Hong Kong , Hong Kong 5 - May - 2024 9 - May - 2024
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Bali , Indonesia 19 - May - 2024 23 - May - 2024
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Singapore , Singapore 19 - May - 2024 23 - May - 2024
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Washington , United States 19 - May - 2024 23 - May - 2024
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Rome , Italy 26 - May - 2024 30 - May - 2024
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Barcelona , Spain 26 - May - 2024 30 - May - 2024
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Zurich , Switzerland 26 - May - 2024 30 - May - 2024
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Madrid , Spain 5 - May - 2024 9 - May - 2024
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Munich , Germany 5 - May - 2024 9 - May - 2024
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Berlin , Germany 5 - May - 2024 9 - May - 2024
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New York , United States 5 - May - 2024 9 - May - 2024
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Amsterdam , Netherlands 5 - May - 2024 9 - May - 2024
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Rome , Italy 5 - May - 2024 9 - May - 2024
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Barcelona , Spain 5 - May - 2024 9 - May - 2024
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Zurich , Switzerland 5 - May - 2024 9 - May - 2024
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London , UK 9 - Jun - 2024 13 - Jun - 2024
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Kuala Lumpur , Malaysia 16 - Jun - 2024 20 - Jun - 2024
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Istanbul , Turkey 23 - Jun - 2024 27 - Jun - 2024
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Dubai , UAE 2 - Jun - 2024 6 - Jun - 2024
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Madrid , Spain 9 - Jun - 2024 13 - Jun - 2024
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Munich , Germany 9 - Jun - 2024 13 - Jun - 2024
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Berlin , Germany 9 - Jun - 2024 13 - Jun - 2024
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New York , United States 9 - Jun - 2024 13 - Jun - 2024
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Amsterdam , Netherlands 9 - Jun - 2024 13 - Jun - 2024
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Rome , Italy 16 - Jun - 2024 20 - Jun - 2024
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Barcelona , Spain 16 - Jun - 2024 20 - Jun - 2024
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Zurich , Switzerland 16 - Jun - 2024 20 - Jun - 2024
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Bali , Indonesia 23 - Jun - 2024 27 - Jun - 2024
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Singapore , Singapore 23 - Jun - 2024 27 - Jun - 2024
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Washington , United States 23 - Jun - 2024 27 - Jun - 2024
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Paris , France 2 - Jun - 2024 6 - Jun - 2024
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Hong Kong , Hong Kong 2 - Jun - 2024 6 - Jun - 2024
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Dubai , UAE 7 - Jul - 2024 11 - Jul - 2024
Course Details & Registration
Dubai , UAE 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Dubai , UAE 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Kuala Lumpur , Malaysia 28 - Jul - 2024 1 - Aug - 2024
Course Details & Registration
London , UK 14 - Jul - 2024 18 - Jul - 2024
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London , UK 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Kuala Lumpur , Malaysia 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Kuala Lumpur , Malaysia 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Paris , France 7 - Jul - 2024 11 - Jul - 2024
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Hong Kong , Hong Kong 7 - Jul - 2024 11 - Jul - 2024
Course Details & Registration
Paris , France 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Hong Kong , Hong Kong 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Paris , France 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Hong Kong , Hong Kong 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Rome , Italy 28 - Jul - 2024 1 - Aug - 2024
Course Details & Registration
Barcelona , Spain 28 - Jul - 2024 1 - Aug - 2024
Course Details & Registration
Zurich , Switzerland 28 - Jul - 2024 1 - Aug - 2024
Course Details & Registration
Madrid , Spain 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Munich , Germany 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Berlin , Germany 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
New York , United States 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Amsterdam , Netherlands 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Madrid , Spain 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Munich , Germany 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Berlin , Germany 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
New York , United States 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Amsterdam , Netherlands 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Rome , Italy 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Barcelona , Spain 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Zurich , Switzerland 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Rome , Italy 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Barcelona , Spain 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Zurich , Switzerland 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
London , UK 4 - Aug - 2024 8 - Aug - 2024
Course Details & Registration
Kuala Lumpur , Malaysia 11 - Aug - 2024 15 - Aug - 2024
Course Details & Registration
Istanbul , Turkey 18 - Aug - 2024 22 - Aug - 2024
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Dubai , UAE 25 - Aug - 2024 29 - Aug - 2024
Course Details & Registration
Madrid , Spain 4 - Aug - 2024 8 - Aug - 2024
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Munich , Germany 4 - Aug - 2024 8 - Aug - 2024
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Berlin , Germany 4 - Aug - 2024 8 - Aug - 2024
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New York , United States 4 - Aug - 2024 8 - Aug - 2024
Course Details & Registration
Amsterdam , Netherlands 4 - Aug - 2024 8 - Aug - 2024
Course Details & Registration
Rome , Italy 11 - Aug - 2024 15 - Aug - 2024
Course Details & Registration
Barcelona , Spain 11 - Aug - 2024 15 - Aug - 2024
Course Details & Registration
Zurich , Switzerland 11 - Aug - 2024 15 - Aug - 2024
Course Details & Registration
Bali , Indonesia 18 - Aug - 2024 22 - Aug - 2024
Course Details & Registration
Singapore , Singapore 18 - Aug - 2024 22 - Aug - 2024
Course Details & Registration
Washington , United States 18 - Aug - 2024 22 - Aug - 2024
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Paris , France 25 - Aug - 2024 29 - Aug - 2024
Course Details & Registration
Hong Kong , Hong Kong 25 - Aug - 2024 29 - Aug - 2024
Course Details & Registration
Dubai , UAE 22 - Sep - 2024 26 - Sep - 2024
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Dubai , UAE 1 - Sep - 2024 5 - Sep - 2024
Course Details & Registration
Istanbul , Turkey 8 - Sep - 2024 12 - Sep - 2024
Course Details & Registration
Kuala Lumpur , Malaysia 15 - Sep - 2024 19 - Sep - 2024
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London , UK 1 - Sep - 2024 5 - Sep - 2024
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Kuala Lumpur , Malaysia 1 - Sep - 2024 5 - Sep - 2024
Course Details & Registration
Paris , France 22 - Sep - 2024 26 - Sep - 2024
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Hong Kong , Hong Kong 22 - Sep - 2024 26 - Sep - 2024
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Paris , France 1 - Sep - 2024 5 - Sep - 2024
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Hong Kong , Hong Kong 1 - Sep - 2024 5 - Sep - 2024
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Bali , Indonesia 8 - Sep - 2024 12 - Sep - 2024
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Singapore , Singapore 8 - Sep - 2024 12 - Sep - 2024
Course Details & Registration
Washington , United States 8 - Sep - 2024 12 - Sep - 2024
Course Details & Registration
Rome , Italy 15 - Sep - 2024 19 - Sep - 2024
Course Details & Registration
Barcelona , Spain 15 - Sep - 2024 19 - Sep - 2024
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Zurich , Switzerland 15 - Sep - 2024 19 - Sep - 2024
Course Details & Registration
Madrid , Spain 1 - Sep - 2024 5 - Sep - 2024
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Munich , Germany 1 - Sep - 2024 5 - Sep - 2024
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Berlin , Germany 1 - Sep - 2024 5 - Sep - 2024
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New York , United States 1 - Sep - 2024 5 - Sep - 2024
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Amsterdam , Netherlands 1 - Sep - 2024 5 - Sep - 2024
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Rome , Italy 1 - Sep - 2024 5 - Sep - 2024
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Barcelona , Spain 1 - Sep - 2024 5 - Sep - 2024
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Zurich , Switzerland 1 - Sep - 2024 5 - Sep - 2024
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London , UK 20 - Oct - 2024 24 - Oct - 2024
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Kuala Lumpur , Malaysia 27 - Oct - 2024 31 - Oct - 2024
Course Details & Registration
Istanbul , Turkey 6 - Oct - 2024 10 - Oct - 2024
Course Details & Registration
Dubai , UAE 13 - Oct - 2024 17 - Oct - 2024
Course Details & Registration
Madrid , Spain 20 - Oct - 2024 24 - Oct - 2024
Course Details & Registration
Munich , Germany 20 - Oct - 2024 24 - Oct - 2024
Course Details & Registration
Berlin , Germany 20 - Oct - 2024 24 - Oct - 2024
Course Details & Registration
New York , United States 20 - Oct - 2024 24 - Oct - 2024
Course Details & Registration
Amsterdam , Netherlands 20 - Oct - 2024 24 - Oct - 2024
Course Details & Registration
Rome , Italy 27 - Oct - 2024 31 - Oct - 2024
Course Details & Registration
Barcelona , Spain 27 - Oct - 2024 31 - Oct - 2024
Course Details & Registration
Zurich , Switzerland 27 - Oct - 2024 31 - Oct - 2024
Course Details & Registration
Bali , Indonesia 6 - Oct - 2024 10 - Oct - 2024
Course Details & Registration
Singapore , Singapore 6 - Oct - 2024 10 - Oct - 2024
Course Details & Registration
Washington , United States 6 - Oct - 2024 10 - Oct - 2024
Course Details & Registration
Paris , France 13 - Oct - 2024 17 - Oct - 2024
Course Details & Registration
Hong Kong , Hong Kong 13 - Oct - 2024 17 - Oct - 2024
Course Details & Registration
Dubai , UAE 17 - Nov - 2024 21 - Nov - 2024
Course Details & Registration
Dubai , UAE 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Istanbul , Turkey 3 - Nov - 2024 7 - Nov - 2024
Course Details & Registration
Kuala Lumpur , Malaysia 10 - Nov - 2024 14 - Nov - 2024
Course Details & Registration
London , UK 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Kuala Lumpur , Malaysia 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Paris , France 17 - Nov - 2024 21 - Nov - 2024
Course Details & Registration
Hong Kong , Hong Kong 17 - Nov - 2024 21 - Nov - 2024
Course Details & Registration
Paris , France 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Hong Kong , Hong Kong 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Bali , Indonesia 3 - Nov - 2024 7 - Nov - 2024
Course Details & Registration
Singapore , Singapore 3 - Nov - 2024 7 - Nov - 2024
Course Details & Registration
Washington , United States 3 - Nov - 2024 7 - Nov - 2024
Course Details & Registration
Rome , Italy 10 - Nov - 2024 14 - Nov - 2024
Course Details & Registration
Barcelona , Spain 10 - Nov - 2024 14 - Nov - 2024
Course Details & Registration
Zurich , Switzerland 10 - Nov - 2024 14 - Nov - 2024
Course Details & Registration
Madrid , Spain 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Munich , Germany 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Berlin , Germany 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
New York , United States 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Amsterdam , Netherlands 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Rome , Italy 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Barcelona , Spain 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Zurich , Switzerland 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
London , UK 15 - Dec - 2024 19 - Dec - 2024
Course Details & Registration
Kuala Lumpur , Malaysia 22 - Dec - 2024 26 - Dec - 2024
Course Details & Registration
Istanbul , Turkey 8 - Dec - 2024 12 - Dec - 2024
Course Details & Registration
Dubai , UAE 1 - Dec - 2024 5 - Dec - 2024
Course Details & Registration
Madrid , Spain 15 - Dec - 2024 19 - Dec - 2024
Course Details & Registration
Munich , Germany 15 - Dec - 2024 19 - Dec - 2024
Course Details & Registration
Berlin , Germany 15 - Dec - 2024 19 - Dec - 2024
Course Details & Registration
New York , United States 15 - Dec - 2024 19 - Dec - 2024
Course Details & Registration
Amsterdam , Netherlands 15 - Dec - 2024 19 - Dec - 2024
Course Details & Registration
Rome , Italy 22 - Dec - 2024 26 - Dec - 2024
Course Details & Registration
Barcelona , Spain 22 - Dec - 2024 26 - Dec - 2024
Course Details & Registration
Zurich , Switzerland 22 - Dec - 2024 26 - Dec - 2024
Course Details & Registration
Bali , Indonesia 8 - Dec - 2024 12 - Dec - 2024
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Singapore , Singapore 8 - Dec - 2024 12 - Dec - 2024
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Washington , United States 8 - Dec - 2024 12 - Dec - 2024
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Paris , France 1 - Dec - 2024 5 - Dec - 2024
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Hong Kong , Hong Kong 1 - Dec - 2024 5 - Dec - 2024
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Course Syllabus

Introduction

In a time of increasingly rapid change any organisation must continually appraise the changing needs of its stakeholders, theshifting priorities in its environment and the tactics that it uses to influence key stakeholders. This highly interactive and fun programme examines today’s communications environment looking afresh at how we establish and defend our reputation, help deliver business goals and influence government, critics and consumers.

There has been no time in history when people have had more opportunities to experience, research and communicate about the organisations with which they deal. The internet has revolutionised the way that we communicate and the dynamics of the marketplace: Customer and staff expectations have heightened.. This programme will enable you to explore:

  • The range of PR disciplines and how they can benefit you
  • The tools and techniques of effective PR practice in c21
  • Your planning and writing skills for a range of media
  • Mastery of PR campaigns and projects

Objectives

  • Examine the role of Communications/PR in the 21st Century Organisation
  • Explore the range of communications techniques and tools available
  • Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  • Learn how to write a clear PR/Communications brief
  • Plan communications activity to meet client need
  • Learn how to develop an electronic PR/Communications Centre
  • Develop crisis media management techniques
  • Develop media interview techniques
  • Develop personal communications effectiveness

Content

Day one

The Complete PR and Communications Professional

  • Introduction and welcome
  • Goal setting for the programme
  • The role of Communications and PR in the organisation
  • What does top management want?
  • Assessing your PR environment
  • The range of media and channels
  • Personal goal-setting for the programme

Day two

A Problem Solving Approach

  • Communications models: implications for practise
  • Psychological themes and construction in practise
  • A problem-solving approach to PR
  •  Taking and interpreting communication briefs
  • The art of influence and persuasion
  • Listening and emotional intelligence
  • Organisational transparency and communications

Day Three

Getting Your Message Heard

  • Choosing channels – matching media to tasks and stakeholders
  • Planning brilliant campaigns
  • Project management
  • Risk management
  • Time management
  • Delivering business results
  • Campaign evaluation

Day Four

Keep it Social

  • The changed world of relationships in the age of social media networks
  • Improving the power of communications in the organisation
  • Measuring communications effectiveness
  • Using measurement to improve performance
  • Crisis communication
  • Reputational management
  • E-reputational management

Day Five

Putting it all together

  • Planning your career and personal development
  • Impacting positively on your managers
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Time management and work planning
  • Summary and Conclusion

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