/  Advanced Public Relations Management Training

Advanced Public Relations Management Training

BMC Training provides a training course in Advanced Public Relations Management in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Dubai
    17 - 11 - 2019
    21 - 11 - 2019
  • Paris
    17 - 11 - 2019
    21 - 11 - 2019
  • Hong Kong
    17 - 11 - 2019
    21 - 11 - 2019
  • Dubai
    24 - 11 - 2019
    28 - 11 - 2019
  • Paris
    24 - 11 - 2019
    28 - 11 - 2019
  • Hong Kong
    24 - 11 - 2019
    28 - 11 - 2019
  • London
    24 - 11 - 2019
    28 - 11 - 2019
  • Madrid
    24 - 11 - 2019
    28 - 11 - 2019
  • Munich
    24 - 11 - 2019
    28 - 11 - 2019
  • Berlin
    24 - 11 - 2019
    28 - 11 - 2019
  • New York
    24 - 11 - 2019
    28 - 11 - 2019
  • Kuala Lumpur
    24 - 11 - 2019
    28 - 11 - 2019
  • Rome
    24 - 11 - 2019
    28 - 11 - 2019
  • Barcelona
    24 - 11 - 2019
    28 - 11 - 2019
  • Zurich
    24 - 11 - 2019
    28 - 11 - 2019
  • London
    15 - 12 - 2019
    19 - 12 - 2019
  • Madrid
    15 - 12 - 2019
    19 - 12 - 2019
  • Munich
    15 - 12 - 2019
    19 - 12 - 2019
  • Berlin
    15 - 12 - 2019
    19 - 12 - 2019
  • New York
    15 - 12 - 2019
    19 - 12 - 2019
  • Kuala Lumpur
    22 - 12 - 2019
    26 - 12 - 2019
  • Rome
    22 - 12 - 2019
    26 - 12 - 2019
  • Barcelona
    22 - 12 - 2019
    26 - 12 - 2019
  • Zurich
    22 - 12 - 2019
    26 - 12 - 2019
  • Istanbul
    8 - 12 - 2019
    12 - 12 - 2019
  • Bali
    8 - 12 - 2019
    12 - 12 - 2019
  • Singapore
    8 - 12 - 2019
    12 - 12 - 2019
  • Washington
    8 - 12 - 2019
    12 - 12 - 2019
  • Dubai
    1 - 12 - 2019
    5 - 12 - 2019
  • Paris
    1 - 12 - 2019
    5 - 12 - 2019
  • Hong Kong
    1 - 12 - 2019
    5 - 12 - 2019
  • Dubai
    26 - 1 - 2020
    30 - 1 - 2020
  • Paris
    26 - 1 - 2020
    30 - 1 - 2020
  • Hong Kong
    26 - 1 - 2020
    30 - 1 - 2020
  • Dubai
    19 - 1 - 2020
    23 - 1 - 2020
  • Paris
    19 - 1 - 2020
    23 - 1 - 2020
  • Hong Kong
    19 - 1 - 2020
    23 - 1 - 2020
  • Istanbul
    12 - 1 - 2020
    16 - 1 - 2020
  • Bali
    12 - 1 - 2020
    16 - 1 - 2020
  • Singapore
    12 - 1 - 2020
    16 - 1 - 2020
  • Washington
    12 - 1 - 2020
    16 - 1 - 2020
  • Kuala Lumpur
    5 - 1 - 2020
    9 - 1 - 2020
  • Rome
    5 - 1 - 2020
    9 - 1 - 2020
  • Barcelona
    5 - 1 - 2020
    9 - 1 - 2020
  • Zurich
    5 - 1 - 2020
    9 - 1 - 2020
  • London
    19 - 1 - 2020
    23 - 1 - 2020
  • Madrid
    19 - 1 - 2020
    23 - 1 - 2020
  • Munich
    19 - 1 - 2020
    23 - 1 - 2020
  • Berlin
    19 - 1 - 2020
    23 - 1 - 2020
  • New York
    19 - 1 - 2020
    23 - 1 - 2020
  • Kuala Lumpur
    19 - 1 - 2020
    23 - 1 - 2020
  • Rome
    19 - 1 - 2020
    23 - 1 - 2020
  • Barcelona
    19 - 1 - 2020
    23 - 1 - 2020
  • Zurich
    19 - 1 - 2020
    23 - 1 - 2020
  • London
    23 - 2 - 2020
    27 - 2 - 2020
  • Madrid
    23 - 2 - 2020
    27 - 2 - 2020
  • Munich
    23 - 2 - 2020
    27 - 2 - 2020
  • Berlin
    23 - 2 - 2020
    27 - 2 - 2020
  • New York
    23 - 2 - 2020
    27 - 2 - 2020
  • Kuala Lumpur
    16 - 2 - 2020
    20 - 2 - 2020
  • Rome
    16 - 2 - 2020
    20 - 2 - 2020
  • Barcelona
    16 - 2 - 2020
    20 - 2 - 2020
  • Zurich
    16 - 2 - 2020
    20 - 2 - 2020
  • Istanbul
    9 - 2 - 2020
    13 - 2 - 2020
  • Bali
    9 - 2 - 2020
    13 - 2 - 2020
  • Singapore
    9 - 2 - 2020
    13 - 2 - 2020
  • Washington
    9 - 2 - 2020
    13 - 2 - 2020
  • Dubai
    2 - 2 - 2020
    6 - 2 - 2020
  • Paris
    2 - 2 - 2020
    6 - 2 - 2020
  • Hong Kong
    2 - 2 - 2020
    6 - 2 - 2020
  • Dubai
    15 - 3 - 2020
    19 - 3 - 2020
  • Paris
    15 - 3 - 2020
    19 - 3 - 2020
  • Hong Kong
    15 - 3 - 2020
    19 - 3 - 2020
  • Dubai
    8 - 3 - 2020
    12 - 3 - 2020
  • Paris
    8 - 3 - 2020
    12 - 3 - 2020
  • Hong Kong
    8 - 3 - 2020
    12 - 3 - 2020
  • Istanbul
    1 - 3 - 2020
    5 - 3 - 2020
  • Bali
    1 - 3 - 2020
    5 - 3 - 2020
  • Singapore
    1 - 3 - 2020
    5 - 3 - 2020
  • Washington
    1 - 3 - 2020
    5 - 3 - 2020
  • Kuala Lumpur
    22 - 3 - 2020
    26 - 3 - 2020
  • Rome
    22 - 3 - 2020
    26 - 3 - 2020
  • Barcelona
    22 - 3 - 2020
    26 - 3 - 2020
  • Zurich
    22 - 3 - 2020
    26 - 3 - 2020
  • London
    8 - 3 - 2020
    12 - 3 - 2020
  • Madrid
    8 - 3 - 2020
    12 - 3 - 2020
  • Munich
    8 - 3 - 2020
    12 - 3 - 2020
  • Berlin
    8 - 3 - 2020
    12 - 3 - 2020
  • New York
    8 - 3 - 2020
    12 - 3 - 2020
  • Kuala Lumpur
    8 - 3 - 2020
    12 - 3 - 2020
  • Rome
    8 - 3 - 2020
    12 - 3 - 2020
  • Barcelona
    8 - 3 - 2020
    12 - 3 - 2020
  • Zurich
    8 - 3 - 2020
    12 - 3 - 2020
  • London
    26 - 4 - 2020
    30 - 4 - 2020
  • Madrid
    26 - 4 - 2020
    30 - 4 - 2020
  • Munich
    26 - 4 - 2020
    30 - 4 - 2020
  • Berlin
    26 - 4 - 2020
    30 - 4 - 2020
  • New York
    26 - 4 - 2020
    30 - 4 - 2020
  • Kuala Lumpur
    5 - 4 - 2020
    9 - 4 - 2020
  • Rome
    5 - 4 - 2020
    9 - 4 - 2020
  • Barcelona
    5 - 4 - 2020
    9 - 4 - 2020
  • Zurich
    5 - 4 - 2020
    9 - 4 - 2020
  • Istanbul
    12 - 4 - 2020
    16 - 4 - 2020
  • Bali
    12 - 4 - 2020
    16 - 4 - 2020
  • Singapore
    12 - 4 - 2020
    16 - 4 - 2020
  • Washington
    12 - 4 - 2020
    16 - 4 - 2020
  • Dubai
    19 - 4 - 2020
    23 - 4 - 2020
  • Paris
    19 - 4 - 2020
    23 - 4 - 2020
  • Hong Kong
    19 - 4 - 2020
    23 - 4 - 2020
  • Dubai
    10 - 5 - 2020
    14 - 5 - 2020
  • Paris
    10 - 5 - 2020
    14 - 5 - 2020
  • Hong Kong
    10 - 5 - 2020
    14 - 5 - 2020
  • Dubai
    3 - 5 - 2020
    7 - 5 - 2020
  • Paris
    3 - 5 - 2020
    7 - 5 - 2020
  • Hong Kong
    3 - 5 - 2020
    7 - 5 - 2020
  • Istanbul
    17 - 5 - 2020
    21 - 5 - 2020
  • Bali
    17 - 5 - 2020
    21 - 5 - 2020
  • Singapore
    17 - 5 - 2020
    21 - 5 - 2020
  • Washington
    17 - 5 - 2020
    21 - 5 - 2020
  • Kuala Lumpur
    24 - 5 - 2020
    28 - 5 - 2020
  • Rome
    24 - 5 - 2020
    28 - 5 - 2020
  • Barcelona
    24 - 5 - 2020
    28 - 5 - 2020
  • Zurich
    24 - 5 - 2020
    28 - 5 - 2020
  • London
    3 - 5 - 2020
    7 - 5 - 2020
  • Madrid
    3 - 5 - 2020
    7 - 5 - 2020
  • Munich
    3 - 5 - 2020
    7 - 5 - 2020
  • Berlin
    3 - 5 - 2020
    7 - 5 - 2020
  • New York
    3 - 5 - 2020
    7 - 5 - 2020
  • Kuala Lumpur
    3 - 5 - 2020
    7 - 5 - 2020
  • Rome
    3 - 5 - 2020
    7 - 5 - 2020
  • Barcelona
    3 - 5 - 2020
    7 - 5 - 2020
  • Zurich
    3 - 5 - 2020
    7 - 5 - 2020
  • London
    14 - 6 - 2020
    18 - 6 - 2020
  • Madrid
    14 - 6 - 2020
    18 - 6 - 2020
  • Munich
    14 - 6 - 2020
    18 - 6 - 2020
  • Berlin
    14 - 6 - 2020
    18 - 6 - 2020
  • New York
    14 - 6 - 2020
    18 - 6 - 2020
  • Kuala Lumpur
    21 - 6 - 2020
    25 - 6 - 2020
  • Rome
    21 - 6 - 2020
    25 - 6 - 2020
  • Barcelona
    21 - 6 - 2020
    25 - 6 - 2020
  • Zurich
    21 - 6 - 2020
    25 - 6 - 2020
  • Istanbul
    28 - 6 - 2020
    2 - 7 - 2020
  • Bali
    28 - 6 - 2020
    2 - 7 - 2020
  • Singapore
    28 - 6 - 2020
    2 - 7 - 2020
  • Washington
    28 - 6 - 2020
    2 - 7 - 2020
  • Dubai
    7 - 6 - 2020
    11 - 6 - 2020
  • Paris
    7 - 6 - 2020
    11 - 6 - 2020
  • Hong Kong
    7 - 6 - 2020
    11 - 6 - 2020
  • Dubai
    5 - 7 - 2020
    9 - 7 - 2020
  • Paris
    5 - 7 - 2020
    9 - 7 - 2020
  • Hong Kong
    5 - 7 - 2020
    9 - 7 - 2020
  • Dubai
    12 - 7 - 2020
    16 - 7 - 2020
  • Paris
    12 - 7 - 2020
    16 - 7 - 2020
  • Hong Kong
    12 - 7 - 2020
    16 - 7 - 2020
  • Dubai
    19 - 7 - 2020
    23 - 7 - 2020
  • Paris
    19 - 7 - 2020
    23 - 7 - 2020
  • Hong Kong
    19 - 7 - 2020
    23 - 7 - 2020
  • Kuala Lumpur
    26 - 7 - 2020
    30 - 7 - 2020
  • Rome
    26 - 7 - 2020
    30 - 7 - 2020
  • Barcelona
    26 - 7 - 2020
    30 - 7 - 2020
  • Zurich
    26 - 7 - 2020
    30 - 7 - 2020
  • London
    12 - 7 - 2020
    16 - 7 - 2020
  • Madrid
    12 - 7 - 2020
    16 - 7 - 2020
  • Munich
    12 - 7 - 2020
    16 - 7 - 2020
  • Berlin
    12 - 7 - 2020
    16 - 7 - 2020
  • New York
    12 - 7 - 2020
    16 - 7 - 2020
  • London
    19 - 7 - 2020
    23 - 7 - 2020
  • Madrid
    19 - 7 - 2020
    23 - 7 - 2020
  • Munich
    19 - 7 - 2020
    23 - 7 - 2020
  • Berlin
    19 - 7 - 2020
    23 - 7 - 2020
  • New York
    19 - 7 - 2020
    23 - 7 - 2020
  • Kuala Lumpur
    12 - 7 - 2020
    16 - 7 - 2020
  • Rome
    12 - 7 - 2020
    16 - 7 - 2020
  • Barcelona
    12 - 7 - 2020
    16 - 7 - 2020
  • Zurich
    12 - 7 - 2020
    16 - 7 - 2020
  • Kuala Lumpur
    19 - 7 - 2020
    23 - 7 - 2020
  • Rome
    19 - 7 - 2020
    23 - 7 - 2020
  • Barcelona
    19 - 7 - 2020
    23 - 7 - 2020
  • Zurich
    19 - 7 - 2020
    23 - 7 - 2020
  • London
    2 - 8 - 2020
    6 - 8 - 2020
  • Madrid
    2 - 8 - 2020
    6 - 8 - 2020
  • Munich
    2 - 8 - 2020
    6 - 8 - 2020
  • Berlin
    2 - 8 - 2020
    6 - 8 - 2020
  • New York
    2 - 8 - 2020
    6 - 8 - 2020
  • Kuala Lumpur
    9 - 8 - 2020
    13 - 8 - 2020
  • Rome
    9 - 8 - 2020
    13 - 8 - 2020
  • Barcelona
    9 - 8 - 2020
    13 - 8 - 2020
  • Zurich
    9 - 8 - 2020
    13 - 8 - 2020
  • Istanbul
    16 - 8 - 2020
    20 - 8 - 2020
  • Bali
    16 - 8 - 2020
    20 - 8 - 2020
  • Singapore
    16 - 8 - 2020
    20 - 8 - 2020
  • Washington
    16 - 8 - 2020
    20 - 8 - 2020
  • Dubai
    23 - 8 - 2020
    27 - 8 - 2020
  • Paris
    23 - 8 - 2020
    27 - 8 - 2020
  • Hong Kong
    23 - 8 - 2020
    27 - 8 - 2020
  • Dubai
    27 - 9 - 2020
    1 - 10 - 2020
  • Paris
    27 - 9 - 2020
    1 - 10 - 2020
  • Hong Kong
    27 - 9 - 2020
    1 - 10 - 2020
  • Dubai
    6 - 9 - 2020
    10 - 9 - 2020
  • Paris
    6 - 9 - 2020
    10 - 9 - 2020
  • Hong Kong
    6 - 9 - 2020
    10 - 9 - 2020
  • Istanbul
    13 - 9 - 2020
    17 - 9 - 2020
  • Bali
    13 - 9 - 2020
    17 - 9 - 2020
  • Singapore
    13 - 9 - 2020
    17 - 9 - 2020
  • Washington
    13 - 9 - 2020
    17 - 9 - 2020
  • Kuala Lumpur
    20 - 9 - 2020
    24 - 9 - 2020
  • Rome
    20 - 9 - 2020
    24 - 9 - 2020
  • Barcelona
    20 - 9 - 2020
    24 - 9 - 2020
  • Zurich
    20 - 9 - 2020
    24 - 9 - 2020
  • London
    6 - 9 - 2020
    10 - 9 - 2020
  • Madrid
    6 - 9 - 2020
    10 - 9 - 2020
  • Munich
    6 - 9 - 2020
    10 - 9 - 2020
  • Berlin
    6 - 9 - 2020
    10 - 9 - 2020
  • New York
    6 - 9 - 2020
    10 - 9 - 2020
  • Kuala Lumpur
    6 - 9 - 2020
    10 - 9 - 2020
  • Rome
    6 - 9 - 2020
    10 - 9 - 2020
  • Barcelona
    6 - 9 - 2020
    10 - 9 - 2020
  • Zurich
    6 - 9 - 2020
    10 - 9 - 2020
  • Istanbul
    4 - 10 - 2020
    8 - 10 - 2020
  • Bali
    4 - 10 - 2020
    8 - 10 - 2020
  • Singapore
    4 - 10 - 2020
    8 - 10 - 2020
  • Washington
    4 - 10 - 2020
    8 - 10 - 2020

Introduction

In a time of increasingly rapid change any organisation must continually appraise the changing needs of its stakeholders, theshifting priorities in its environment and the tactics that it uses to influence key stakeholders. This highly interactive and fun programme examines today’s communications environment looking afresh at how we establish and defend our reputation, help deliver business goals and influence government, critics and consumers.

There has been no time in history when people have had more opportunities to experience, research and communicate about the organisations with which they deal. The internet has revolutionised the way that we communicate and the dynamics of the marketplace: Customer and staff expectations have heightened.. This programme will enable you to explore:

  • The range of PR disciplines and how they can benefit you
  • The tools and techniques of effective PR practice in c21
  • Your planning and writing skills for a range of media
  • Mastery of PR campaigns and projects

Objectives

  • Examine the role of Communications/PR in the 21st Century Organisation
  • Explore the range of communications techniques and tools available
  • Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  • Learn how to write a clear PR/Communications brief
  • Plan communications activity to meet client need
  • Learn how to develop an electronic PR/Communications Centre
  • Develop crisis media management techniques
  • Develop media interview techniques
  • Develop personal communications effectiveness

Content

Day one

The Complete PR and Communications Professional

  • Introduction and welcome
  • Goal setting for the programme
  • The role of Communications and PR in the organisation
  • What does top management want?
  • Assessing your PR environment
  • The range of media and channels
  • Personal goal-setting for the programme

Day two

A Problem Solving Approach

  • Communications models: implications for practise
  • Psychological themes and construction in practise
  • A problem-solving approach to PR
  •  Taking and interpreting communication briefs
  • The art of influence and persuasion
  • Listening and emotional intelligence
  • Organisational transparency and communications

Day Three

Getting Your Message Heard

  • Choosing channels – matching media to tasks and stakeholders
  • Planning brilliant campaigns
  • Project management
  • Risk management
  • Time management
  • Delivering business results
  • Campaign evaluation

Day Four

Keep it Social

  • The changed world of relationships in the age of social media networks
  • Improving the power of communications in the organisation
  • Measuring communications effectiveness
  • Using measurement to improve performance
  • Crisis communication
  • Reputational management
  • E-reputational management

Day Five

Putting it all together

  • Planning your career and personal development
  • Impacting positively on your managers
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Time management and work planning
  • Summary and Conclusion

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