/  Advanced Public Relations Management Training

Advanced Public Relations Management Training

BMC Training provides a training course in Advanced Public Relations Management in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Dubai
    27 - 1 - 2019
    31 - 1 - 2019
  • Paris
    27 - 1 - 2019
    31 - 1 - 2019
  • Hong Kong
    27 - 1 - 2019
    31 - 1 - 2019
  • Dubai
    20 - 1 - 2019
    24 - 1 - 2019
  • Paris
    20 - 1 - 2019
    24 - 1 - 2019
  • Hong Kong
    20 - 1 - 2019
    24 - 1 - 2019
  • Istanbul
    13 - 1 - 2019
    17 - 1 - 2019
  • Bali
    13 - 1 - 2019
    17 - 1 - 2019
  • Singapore
    13 - 1 - 2019
    17 - 1 - 2019
  • Washington
    13 - 1 - 2019
    17 - 1 - 2019
  • Kuala Lumpur
    6 - 1 - 2019
    10 - 1 - 2019
  • Rome
    6 - 1 - 2019
    10 - 1 - 2019
  • Rome
    6 - 1 - 2019
    10 - 1 - 2019
  • Barcelona
    6 - 1 - 2019
    10 - 1 - 2019
  • Zurich
    6 - 1 - 2019
    10 - 1 - 2019
  • London
    20 - 1 - 2019
    24 - 1 - 2019
  • Madrid
    20 - 1 - 2019
    24 - 1 - 2019
  • Munich
    20 - 1 - 2019
    24 - 1 - 2019
  • Berlin
    20 - 1 - 2019
    24 - 1 - 2019
  • New York
    20 - 1 - 2019
    24 - 1 - 2019
  • London
    24 - 2 - 2019
    28 - 2 - 2019
  • Madrid
    24 - 2 - 2019
    28 - 2 - 2019
  • Munich
    24 - 2 - 2019
    28 - 2 - 2019
  • Berlin
    24 - 2 - 2019
    28 - 2 - 2019
  • New York
    24 - 2 - 2019
    28 - 2 - 2019
  • Kuala Lumpur
    17 - 2 - 2019
    21 - 2 - 2019
  • Rome
    17 - 2 - 2019
    21 - 2 - 2019
  • Rome
    17 - 2 - 2019
    21 - 2 - 2019
  • Barcelona
    17 - 2 - 2019
    21 - 2 - 2019
  • Zurich
    17 - 2 - 2019
    21 - 2 - 2019
  • Istanbul
    10 - 2 - 2019
    14 - 2 - 2019
  • Bali
    10 - 2 - 2019
    14 - 2 - 2019
  • Singapore
    10 - 2 - 2019
    14 - 2 - 2019
  • Washington
    10 - 2 - 2019
    14 - 2 - 2019
  • Dubai
    3 - 2 - 2019
    7 - 2 - 2019
  • Paris
    3 - 2 - 2019
    7 - 2 - 2019
  • Hong Kong
    3 - 2 - 2019
    7 - 2 - 2019
  • Dubai
    17 - 3 - 2019
    21 - 3 - 2019
  • Paris
    17 - 3 - 2019
    21 - 3 - 2019
  • Hong Kong
    17 - 3 - 2019
    21 - 3 - 2019
  • Dubai
    10 - 3 - 2019
    14 - 3 - 2019
  • Paris
    10 - 3 - 2019
    14 - 3 - 2019
  • Hong Kong
    10 - 3 - 2019
    14 - 3 - 2019
  • Istanbul
    3 - 3 - 2019
    7 - 3 - 2019
  • Bali
    3 - 3 - 2019
    7 - 3 - 2019
  • Singapore
    3 - 3 - 2019
    7 - 3 - 2019
  • Washington
    3 - 3 - 2019
    7 - 3 - 2019
  • Kuala Lumpur
    24 - 3 - 2019
    28 - 3 - 2019
  • Rome
    24 - 3 - 2019
    28 - 3 - 2019
  • Rome
    24 - 3 - 2019
    28 - 3 - 2019
  • Barcelona
    24 - 3 - 2019
    28 - 3 - 2019
  • Zurich
    24 - 3 - 2019
    28 - 3 - 2019
  • London
    10 - 3 - 2019
    14 - 3 - 2019
  • Madrid
    10 - 3 - 2019
    14 - 3 - 2019
  • Munich
    10 - 3 - 2019
    14 - 3 - 2019
  • Berlin
    10 - 3 - 2019
    14 - 3 - 2019
  • New York
    10 - 3 - 2019
    14 - 3 - 2019
  • London
    28 - 4 - 2019
    2 - 5 - 2019
  • Madrid
    28 - 4 - 2019
    2 - 5 - 2019
  • Munich
    28 - 4 - 2019
    2 - 5 - 2019
  • Berlin
    28 - 4 - 2019
    2 - 5 - 2019
  • New York
    28 - 4 - 2019
    2 - 5 - 2019
  • Kuala Lumpur
    7 - 4 - 2019
    11 - 4 - 2019
  • Rome
    7 - 4 - 2019
    11 - 4 - 2019
  • Rome
    7 - 4 - 2019
    11 - 4 - 2019
  • Barcelona
    7 - 4 - 2019
    11 - 4 - 2019
  • Zurich
    7 - 4 - 2019
    11 - 4 - 2019
  • Istanbul
    14 - 4 - 2019
    18 - 4 - 2019
  • Bali
    14 - 4 - 2019
    18 - 4 - 2019
  • Singapore
    14 - 4 - 2019
    18 - 4 - 2019
  • Washington
    14 - 4 - 2019
    18 - 4 - 2019
  • Dubai
    21 - 4 - 2019
    25 - 4 - 2019
  • Paris
    21 - 4 - 2019
    25 - 4 - 2019
  • Hong Kong
    21 - 4 - 2019
    25 - 4 - 2019
  • Dubai
    12 - 5 - 2019
    16 - 5 - 2019
  • Paris
    12 - 5 - 2019
    16 - 5 - 2019
  • Hong Kong
    12 - 5 - 2019
    16 - 5 - 2019
  • Dubai
    5 - 5 - 2019
    9 - 5 - 2019
  • Paris
    5 - 5 - 2019
    9 - 5 - 2019
  • Hong Kong
    5 - 5 - 2019
    9 - 5 - 2019
  • Istanbul
    19 - 5 - 2019
    23 - 5 - 2019
  • Bali
    19 - 5 - 2019
    23 - 5 - 2019
  • Singapore
    19 - 5 - 2019
    23 - 5 - 2019
  • Washington
    19 - 5 - 2019
    23 - 5 - 2019
  • Kuala Lumpur
    26 - 5 - 2019
    30 - 5 - 2019
  • Rome
    26 - 5 - 2019
    30 - 5 - 2019
  • Rome
    26 - 5 - 2019
    30 - 5 - 2019
  • Barcelona
    26 - 5 - 2019
    30 - 5 - 2019
  • Zurich
    26 - 5 - 2019
    30 - 5 - 2019
  • London
    5 - 5 - 2019
    9 - 5 - 2019
  • Madrid
    5 - 5 - 2019
    9 - 5 - 2019
  • Munich
    5 - 5 - 2019
    9 - 5 - 2019
  • Berlin
    5 - 5 - 2019
    9 - 5 - 2019
  • New York
    5 - 5 - 2019
    9 - 5 - 2019
  • London
    9 - 6 - 2019
    13 - 6 - 2019
  • Madrid
    9 - 6 - 2019
    13 - 6 - 2019
  • Munich
    9 - 6 - 2019
    13 - 6 - 2019
  • Berlin
    9 - 6 - 2019
    13 - 6 - 2019
  • New York
    9 - 6 - 2019
    13 - 6 - 2019
  • Kuala Lumpur
    16 - 6 - 2019
    20 - 6 - 2019
  • Rome
    16 - 6 - 2019
    20 - 6 - 2019
  • Rome
    16 - 6 - 2019
    20 - 6 - 2019
  • Barcelona
    16 - 6 - 2019
    20 - 6 - 2019
  • Zurich
    16 - 6 - 2019
    20 - 6 - 2019
  • Istanbul
    23 - 6 - 2019
    27 - 6 - 2019
  • Bali
    23 - 6 - 2019
    27 - 6 - 2019
  • Singapore
    23 - 6 - 2019
    27 - 6 - 2019
  • Washington
    23 - 6 - 2019
    27 - 6 - 2019
  • Dubai
    2 - 6 - 2019
    6 - 6 - 2019
  • Paris
    2 - 6 - 2019
    6 - 6 - 2019
  • Hong Kong
    2 - 6 - 2019
    6 - 6 - 2019
  • Dubai
    7 - 7 - 2019
    11 - 7 - 2019
  • Paris
    7 - 7 - 2019
    11 - 7 - 2019
  • Hong Kong
    7 - 7 - 2019
    11 - 7 - 2019
  • Dubai
    14 - 7 - 2019
    18 - 7 - 2019
  • Paris
    14 - 7 - 2019
    18 - 7 - 2019
  • Hong Kong
    14 - 7 - 2019
    18 - 7 - 2019
  • Dubai
    21 - 7 - 2019
    25 - 7 - 2019
  • Paris
    21 - 7 - 2019
    25 - 7 - 2019
  • Hong Kong
    21 - 7 - 2019
    25 - 7 - 2019
  • Kuala Lumpur
    28 - 7 - 2019
    1 - 8 - 2019
  • Rome
    28 - 7 - 2019
    1 - 8 - 2019
  • Rome
    28 - 7 - 2019
    1 - 8 - 2019
  • Barcelona
    28 - 7 - 2019
    1 - 8 - 2019
  • Zurich
    28 - 7 - 2019
    1 - 8 - 2019
  • London
    14 - 7 - 2019
    18 - 7 - 2019
  • Madrid
    14 - 7 - 2019
    18 - 7 - 2019
  • Munich
    14 - 7 - 2019
    18 - 7 - 2019
  • Berlin
    14 - 7 - 2019
    18 - 7 - 2019
  • New York
    14 - 7 - 2019
    18 - 7 - 2019
  • London
    21 - 7 - 2019
    25 - 7 - 2019
  • Madrid
    21 - 7 - 2019
    25 - 7 - 2019
  • Munich
    21 - 7 - 2019
    25 - 7 - 2019
  • Berlin
    21 - 7 - 2019
    25 - 7 - 2019
  • New York
    21 - 7 - 2019
    25 - 7 - 2019
  • London
    4 - 8 - 2019
    8 - 8 - 2019
  • Madrid
    4 - 8 - 2019
    8 - 8 - 2019
  • Munich
    4 - 8 - 2019
    8 - 8 - 2019
  • Berlin
    4 - 8 - 2019
    8 - 8 - 2019
  • New York
    4 - 8 - 2019
    8 - 8 - 2019
  • Kuala Lumpur
    11 - 8 - 2019
    15 - 8 - 2019
  • Rome
    11 - 8 - 2019
    15 - 8 - 2019
  • Rome
    11 - 8 - 2019
    15 - 8 - 2019
  • Barcelona
    11 - 8 - 2019
    15 - 8 - 2019
  • Zurich
    11 - 8 - 2019
    15 - 8 - 2019
  • Istanbul
    18 - 8 - 2019
    22 - 8 - 2019
  • Bali
    18 - 8 - 2019
    22 - 8 - 2019
  • Singapore
    18 - 8 - 2019
    22 - 8 - 2019
  • Washington
    18 - 8 - 2019
    22 - 8 - 2019
  • Dubai
    25 - 8 - 2019
    29 - 8 - 2019
  • Paris
    25 - 8 - 2019
    29 - 8 - 2019
  • Hong Kong
    25 - 8 - 2019
    29 - 8 - 2019
  • Dubai
    22 - 9 - 2019
    26 - 9 - 2019
  • Paris
    22 - 9 - 2019
    26 - 9 - 2019
  • Hong Kong
    22 - 9 - 2019
    26 - 9 - 2019
  • Dubai
    1 - 9 - 2019
    5 - 9 - 2019
  • Paris
    1 - 9 - 2019
    5 - 9 - 2019
  • Hong Kong
    1 - 9 - 2019
    5 - 9 - 2019
  • Istanbul
    8 - 9 - 2019
    12 - 9 - 2019
  • Bali
    8 - 9 - 2019
    12 - 9 - 2019
  • Singapore
    8 - 9 - 2019
    12 - 9 - 2019
  • Washington
    8 - 9 - 2019
    12 - 9 - 2019
  • Kuala Lumpur
    15 - 9 - 2019
    19 - 9 - 2019
  • Rome
    15 - 9 - 2019
    19 - 9 - 2019
  • Rome
    15 - 9 - 2019
    19 - 9 - 2019
  • Barcelona
    15 - 9 - 2019
    19 - 9 - 2019
  • Zurich
    15 - 9 - 2019
    19 - 9 - 2019
  • London
    1 - 9 - 2019
    5 - 9 - 2019
  • Madrid
    1 - 9 - 2019
    5 - 9 - 2019
  • Munich
    1 - 9 - 2019
    5 - 9 - 2019
  • Berlin
    1 - 9 - 2019
    5 - 9 - 2019
  • New York
    1 - 9 - 2019
    5 - 9 - 2019
  • London
    20 - 10 - 2019
    24 - 10 - 2019
  • Madrid
    20 - 10 - 2019
    24 - 10 - 2019
  • Munich
    20 - 10 - 2019
    24 - 10 - 2019
  • Berlin
    20 - 10 - 2019
    24 - 10 - 2019
  • New York
    20 - 10 - 2019
    24 - 10 - 2019
  • Kuala Lumpur
    27 - 10 - 2019
    31 - 10 - 2019
  • Rome
    27 - 10 - 2019
    31 - 10 - 2019
  • Rome
    27 - 10 - 2019
    31 - 10 - 2019
  • Barcelona
    27 - 10 - 2019
    31 - 10 - 2019
  • Zurich
    27 - 10 - 2019
    31 - 10 - 2019
  • Istanbul
    6 - 10 - 2019
    10 - 10 - 2019
  • Bali
    6 - 10 - 2019
    10 - 10 - 2019
  • Singapore
    6 - 10 - 2019
    10 - 10 - 2019
  • Washington
    6 - 10 - 2019
    10 - 10 - 2019
  • Dubai
    13 - 10 - 2019
    17 - 10 - 2019
  • Paris
    13 - 10 - 2019
    17 - 10 - 2019
  • Hong Kong
    13 - 10 - 2019
    17 - 10 - 2019
  • Dubai
    17 - 11 - 2019
    21 - 11 - 2019
  • Paris
    17 - 11 - 2019
    21 - 11 - 2019
  • Hong Kong
    17 - 11 - 2019
    21 - 11 - 2019
  • Dubai
    24 - 11 - 2019
    28 - 11 - 2019
  • Paris
    24 - 11 - 2019
    28 - 11 - 2019
  • Hong Kong
    24 - 11 - 2019
    28 - 11 - 2019
  • Istanbul
    3 - 11 - 2019
    7 - 11 - 2019
  • Bali
    3 - 11 - 2019
    7 - 11 - 2019
  • Singapore
    3 - 11 - 2019
    7 - 11 - 2019
  • Washington
    3 - 11 - 2019
    7 - 11 - 2019
  • Kuala Lumpur
    10 - 11 - 2019
    14 - 11 - 2019
  • Rome
    10 - 11 - 2019
    14 - 11 - 2019
  • Rome
    10 - 11 - 2019
    14 - 11 - 2019
  • Barcelona
    10 - 11 - 2019
    14 - 11 - 2019
  • Zurich
    10 - 11 - 2019
    14 - 11 - 2019
  • London
    24 - 11 - 2019
    28 - 11 - 2019
  • Madrid
    24 - 11 - 2019
    28 - 11 - 2019
  • Munich
    24 - 11 - 2019
    28 - 11 - 2019
  • Berlin
    24 - 11 - 2019
    28 - 11 - 2019
  • New York
    24 - 11 - 2019
    28 - 11 - 2019
  • London
    15 - 12 - 2019
    19 - 12 - 2019
  • Madrid
    15 - 12 - 2019
    19 - 12 - 2019
  • Munich
    15 - 12 - 2019
    19 - 12 - 2019
  • Berlin
    15 - 12 - 2019
    19 - 12 - 2019
  • New York
    15 - 12 - 2019
    19 - 12 - 2019
  • Kuala Lumpur
    22 - 12 - 2019
    26 - 12 - 2019
  • Rome
    22 - 12 - 2019
    26 - 12 - 2019
  • Rome
    22 - 12 - 2019
    26 - 12 - 2019
  • Barcelona
    22 - 12 - 2019
    26 - 12 - 2019
  • Zurich
    22 - 12 - 2019
    26 - 12 - 2019
  • Istanbul
    8 - 12 - 2019
    12 - 12 - 2019
  • Bali
    8 - 12 - 2019
    12 - 12 - 2019
  • Singapore
    8 - 12 - 2019
    12 - 12 - 2019
  • Washington
    8 - 12 - 2019
    12 - 12 - 2019
  • Dubai
    1 - 12 - 2019
    5 - 12 - 2019
  • Paris
    1 - 12 - 2019
    5 - 12 - 2019
  • Hong Kong
    1 - 12 - 2019
    5 - 12 - 2019

Introduction

In a time of increasingly rapid change any organisation must continually appraise the changing needs of its stakeholders, theshifting priorities in its environment and the tactics that it uses to influence key stakeholders. This highly interactive and fun programme examines today’s communications environment looking afresh at how we establish and defend our reputation, help deliver business goals and influence government, critics and consumers.

There has been no time in history when people have had more opportunities to experience, research and communicate about the organisations with which they deal. The internet has revolutionised the way that we communicate and the dynamics of the marketplace: Customer and staff expectations have heightened.. This programme will enable you to explore:

  • The range of PR disciplines and how they can benefit you
  • The tools and techniques of effective PR practice in c21
  • Your planning and writing skills for a range of media
  • Mastery of PR campaigns and projects

Objectives

  • Examine the role of Communications/PR in the 21st Century Organisation
  • Explore the range of communications techniques and tools available
  • Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  • Learn how to write a clear PR/Communications brief
  • Plan communications activity to meet client need
  • Learn how to develop an electronic PR/Communications Centre
  • Develop crisis media management techniques
  • Develop media interview techniques
  • Develop personal communications effectiveness

Content

Day one

The Complete PR and Communications Professional

  • Introduction and welcome
  • Goal setting for the programme
  • The role of Communications and PR in the organisation
  • What does top management want?
  • Assessing your PR environment
  • The range of media and channels
  • Personal goal-setting for the programme

Day two

A Problem Solving Approach

  • Communications models: implications for practise
  • Psychological themes and construction in practise
  • A problem-solving approach to PR
  •  Taking and interpreting communication briefs
  • The art of influence and persuasion
  • Listening and emotional intelligence
  • Organisational transparency and communications

Day Three

Getting Your Message Heard

  • Choosing channels – matching media to tasks and stakeholders
  • Planning brilliant campaigns
  • Project management
  • Risk management
  • Time management
  • Delivering business results
  • Campaign evaluation

Day Four

Keep it Social

  • The changed world of relationships in the age of social media networks
  • Improving the power of communications in the organisation
  • Measuring communications effectiveness
  • Using measurement to improve performance
  • Crisis communication
  • Reputational management
  • E-reputational management

Day Five

Putting it all together

  • Planning your career and personal development
  • Impacting positively on your managers
  • Managing up and increasing your personal visibility
  • Networking and effectiveness
  • Team working and your personal effectiveness
  • Time management and work planning
  • Summary and Conclusion

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