Marketing for Better Results Course

Improve your marketing results with effective strategies. Join this course to learn how to enhance your marketing efforts and achieve success. BMC Training offers Marketing for Better Results Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 165 Training Sessions
  • Confirmed
  • One Week
Marketing for Better Results Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
London , UK 16 - Jun - 2024 20 - Jun - 2024 4950 GBP
Madrid , Spain 16 - Jun - 2024 20 - Jun - 2024 6950 GBP
Munich , Germany 16 - Jun - 2024 20 - Jun - 2024 7900 GBP
Berlin , Germany 16 - Jun - 2024 20 - Jun - 2024 7900 GBP
New York , United States 16 - Jun - 2024 20 - Jun - 2024 10900 GBP
Amsterdam , Netherlands 16 - Jun - 2024 20 - Jun - 2024 8100 GBP
Dubai , UAE 23 - Jun - 2024 27 - Jun - 2024 4987.5 GBP
Paris , France 23 - Jun - 2024 27 - Jun - 2024 6700 GBP
Hong Kong , Hong Kong 23 - Jun - 2024 27 - Jun - 2024 8500 GBP
Milan , Italy 16 - Jun - 2024 20 - Jun - 2024 6950 GBP
Tokyo , Japan 23 - Jun - 2024 27 - Jun - 2024 9750 GBP
London , UK 7 - Jul - 2024 11 - Jul - 2024 4950 GBP
Madrid , Spain 7 - Jul - 2024 11 - Jul - 2024 6950 GBP
Munich , Germany 7 - Jul - 2024 11 - Jul - 2024 7900 GBP
Berlin , Germany 7 - Jul - 2024 11 - Jul - 2024 7900 GBP
New York , United States 7 - Jul - 2024 11 - Jul - 2024 10900 GBP
Amsterdam , Netherlands 7 - Jul - 2024 11 - Jul - 2024 8100 GBP
Istanbul , Turkey 14 - Jul - 2024 18 - Jul - 2024 4700 GBP
Bali , Indonesia 14 - Jul - 2024 18 - Jul - 2024 8100 GBP
Singapore , Singapore 14 - Jul - 2024 18 - Jul - 2024 7500 GBP
Washington , United States 14 - Jul - 2024 18 - Jul - 2024 11000 GBP
Istanbul , Turkey 21 - Jul - 2024 25 - Jul - 2024 4700 GBP
Bali , Indonesia 21 - Jul - 2024 25 - Jul - 2024 8100 GBP
Singapore , Singapore 21 - Jul - 2024 25 - Jul - 2024 7500 GBP
Washington , United States 21 - Jul - 2024 25 - Jul - 2024 11000 GBP
Dubai , UAE 28 - Jul - 2024 1 - Aug - 2024 4987.5 GBP
Paris , France 28 - Jul - 2024 1 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 28 - Jul - 2024 1 - Aug - 2024 8500 GBP
London , UK 14 - Jul - 2024 18 - Jul - 2024 4950 GBP
Madrid , Spain 14 - Jul - 2024 18 - Jul - 2024 6950 GBP
Munich , Germany 14 - Jul - 2024 18 - Jul - 2024 7900 GBP
Berlin , Germany 14 - Jul - 2024 18 - Jul - 2024 7900 GBP
New York , United States 14 - Jul - 2024 18 - Jul - 2024 10900 GBP
Amsterdam , Netherlands 14 - Jul - 2024 18 - Jul - 2024 8100 GBP
London , UK 21 - Jul - 2024 25 - Jul - 2024 4950 GBP
Madrid , Spain 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Munich , Germany 21 - Jul - 2024 25 - Jul - 2024 7900 GBP
Berlin , Germany 21 - Jul - 2024 25 - Jul - 2024 7900 GBP
New York , United States 21 - Jul - 2024 25 - Jul - 2024 10900 GBP
Amsterdam , Netherlands 21 - Jul - 2024 25 - Jul - 2024 8100 GBP
Milan , Italy 7 - Jul - 2024 11 - Jul - 2024 6950 GBP
Tokyo , Japan 28 - Jul - 2024 1 - Aug - 2024 9750 GBP
Milan , Italy 14 - Jul - 2024 18 - Jul - 2024 6950 GBP
Milan , Italy 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Kuala Lumpur , Malaysia 4 - Aug - 2024 8 - Aug - 2024 4750 GBP
Rome , Italy 4 - Aug - 2024 8 - Aug - 2024 7300 GBP
Barcelona , Spain 4 - Aug - 2024 8 - Aug - 2024 6950 GBP
Zurich , Switzerland 4 - Aug - 2024 8 - Aug - 2024 7950 GBP
London , UK 11 - Aug - 2024 15 - Aug - 2024 4950 GBP
Madrid , Spain 11 - Aug - 2024 15 - Aug - 2024 6950 GBP
Munich , Germany 11 - Aug - 2024 15 - Aug - 2024 7900 GBP
Berlin , Germany 11 - Aug - 2024 15 - Aug - 2024 7900 GBP
New York , United States 11 - Aug - 2024 15 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 11 - Aug - 2024 15 - Aug - 2024 8100 GBP
Dubai , UAE 18 - Aug - 2024 22 - Aug - 2024 4987.5 GBP
Paris , France 18 - Aug - 2024 22 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 18 - Aug - 2024 22 - Aug - 2024 8500 GBP
Istanbul , Turkey 25 - Aug - 2024 29 - Aug - 2024 4700 GBP
Bali , Indonesia 25 - Aug - 2024 29 - Aug - 2024 8100 GBP
Singapore , Singapore 25 - Aug - 2024 29 - Aug - 2024 7500 GBP
Washington , United States 25 - Aug - 2024 29 - Aug - 2024 11000 GBP
Dubai , UAE 4 - Aug - 2024 8 - Aug - 2024 4987.5 GBP
Paris , France 4 - Aug - 2024 8 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 4 - Aug - 2024 8 - Aug - 2024 8500 GBP
Milan , Italy 11 - Aug - 2024 15 - Aug - 2024 6950 GBP
Tokyo , Japan 18 - Aug - 2024 22 - Aug - 2024 9750 GBP
Tokyo , Japan 4 - Aug - 2024 8 - Aug - 2024 9750 GBP
London , UK 22 - Sep - 2024 26 - Sep - 2024 4950 GBP
Madrid , Spain 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Munich , Germany 22 - Sep - 2024 26 - Sep - 2024 7900 GBP
Berlin , Germany 22 - Sep - 2024 26 - Sep - 2024 7900 GBP
New York , United States 22 - Sep - 2024 26 - Sep - 2024 10900 GBP
Amsterdam , Netherlands 22 - Sep - 2024 26 - Sep - 2024 8100 GBP
Istanbul , Turkey 1 - Sep - 2024 5 - Sep - 2024 4700 GBP
Bali , Indonesia 1 - Sep - 2024 5 - Sep - 2024 8100 GBP
Singapore , Singapore 1 - Sep - 2024 5 - Sep - 2024 7500 GBP
Washington , United States 1 - Sep - 2024 5 - Sep - 2024 11000 GBP
Kuala Lumpur , Malaysia 8 - Sep - 2024 12 - Sep - 2024 4750 GBP
Rome , Italy 8 - Sep - 2024 12 - Sep - 2024 7300 GBP
Barcelona , Spain 8 - Sep - 2024 12 - Sep - 2024 6950 GBP
Zurich , Switzerland 8 - Sep - 2024 12 - Sep - 2024 7950 GBP
Dubai , UAE 15 - Sep - 2024 19 - Sep - 2024 4987.5 GBP
Paris , France 15 - Sep - 2024 19 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 15 - Sep - 2024 19 - Sep - 2024 8500 GBP
London , UK 1 - Sep - 2024 5 - Sep - 2024 4950 GBP
Madrid , Spain 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Munich , Germany 1 - Sep - 2024 5 - Sep - 2024 7900 GBP
Berlin , Germany 1 - Sep - 2024 5 - Sep - 2024 7900 GBP
New York , United States 1 - Sep - 2024 5 - Sep - 2024 10900 GBP
Amsterdam , Netherlands 1 - Sep - 2024 5 - Sep - 2024 8100 GBP
Milan , Italy 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Tokyo , Japan 15 - Sep - 2024 19 - Sep - 2024 9750 GBP
Milan , Italy 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Kuala Lumpur , Malaysia 20 - Oct - 2024 24 - Oct - 2024 4750 GBP
Rome , Italy 20 - Oct - 2024 24 - Oct - 2024 7300 GBP
Barcelona , Spain 20 - Oct - 2024 24 - Oct - 2024 6950 GBP
Zurich , Switzerland 20 - Oct - 2024 24 - Oct - 2024 7950 GBP
London , UK 27 - Oct - 2024 31 - Oct - 2024 4950 GBP
Madrid , Spain 27 - Oct - 2024 31 - Oct - 2024 6950 GBP
Munich , Germany 27 - Oct - 2024 31 - Oct - 2024 7900 GBP
Berlin , Germany 27 - Oct - 2024 31 - Oct - 2024 7900 GBP
New York , United States 27 - Oct - 2024 31 - Oct - 2024 10900 GBP
Amsterdam , Netherlands 27 - Oct - 2024 31 - Oct - 2024 8100 GBP
Dubai , UAE 6 - Oct - 2024 10 - Oct - 2024 4987.5 GBP
Paris , France 6 - Oct - 2024 10 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 6 - Oct - 2024 10 - Oct - 2024 8500 GBP
Istanbul , Turkey 13 - Oct - 2024 17 - Oct - 2024 4700 GBP
Bali , Indonesia 13 - Oct - 2024 17 - Oct - 2024 8100 GBP
Singapore , Singapore 13 - Oct - 2024 17 - Oct - 2024 7500 GBP
Washington , United States 13 - Oct - 2024 17 - Oct - 2024 11000 GBP
Dubai , UAE 20 - Oct - 2024 24 - Oct - 2024 4987.5 GBP
Paris , France 20 - Oct - 2024 24 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 20 - Oct - 2024 24 - Oct - 2024 8500 GBP
Milan , Italy 27 - Oct - 2024 31 - Oct - 2024 6950 GBP
Tokyo , Japan 6 - Oct - 2024 10 - Oct - 2024 9750 GBP
Tokyo , Japan 20 - Oct - 2024 24 - Oct - 2024 9750 GBP
London , UK 17 - Nov - 2024 21 - Nov - 2024 4950 GBP
Madrid , Spain 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
Munich , Germany 17 - Nov - 2024 21 - Nov - 2024 7900 GBP
Berlin , Germany 17 - Nov - 2024 21 - Nov - 2024 7900 GBP
New York , United States 17 - Nov - 2024 21 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 17 - Nov - 2024 21 - Nov - 2024 8100 GBP
Istanbul , Turkey 24 - Nov - 2024 28 - Nov - 2024 4700 GBP
Bali , Indonesia 24 - Nov - 2024 28 - Nov - 2024 8100 GBP
Singapore , Singapore 24 - Nov - 2024 28 - Nov - 2024 7500 GBP
Washington , United States 24 - Nov - 2024 28 - Nov - 2024 11000 GBP
Kuala Lumpur , Malaysia 3 - Nov - 2024 7 - Nov - 2024 4750 GBP
Rome , Italy 3 - Nov - 2024 7 - Nov - 2024 7300 GBP
Barcelona , Spain 3 - Nov - 2024 7 - Nov - 2024 6950 GBP
Zurich , Switzerland 3 - Nov - 2024 7 - Nov - 2024 7950 GBP
Dubai , UAE 10 - Nov - 2024 14 - Nov - 2024 4987.5 GBP
Paris , France 10 - Nov - 2024 14 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 10 - Nov - 2024 14 - Nov - 2024 8500 GBP
London , UK 24 - Nov - 2024 28 - Nov - 2024 4950 GBP
Madrid , Spain 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Munich , Germany 24 - Nov - 2024 28 - Nov - 2024 7900 GBP
Berlin , Germany 24 - Nov - 2024 28 - Nov - 2024 7900 GBP
New York , United States 24 - Nov - 2024 28 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 24 - Nov - 2024 28 - Nov - 2024 8100 GBP
Milan , Italy 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
Tokyo , Japan 10 - Nov - 2024 14 - Nov - 2024 9750 GBP
Milan , Italy 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Kuala Lumpur , Malaysia 15 - Dec - 2024 19 - Dec - 2024 4750 GBP
Rome , Italy 15 - Dec - 2024 19 - Dec - 2024 7300 GBP
Barcelona , Spain 15 - Dec - 2024 19 - Dec - 2024 6950 GBP
Zurich , Switzerland 15 - Dec - 2024 19 - Dec - 2024 7950 GBP
London , UK 22 - Dec - 2024 26 - Dec - 2024 4950 GBP
Madrid , Spain 22 - Dec - 2024 26 - Dec - 2024 6950 GBP
Munich , Germany 22 - Dec - 2024 26 - Dec - 2024 7900 GBP
Berlin , Germany 22 - Dec - 2024 26 - Dec - 2024 7900 GBP
New York , United States 22 - Dec - 2024 26 - Dec - 2024 10900 GBP
Amsterdam , Netherlands 22 - Dec - 2024 26 - Dec - 2024 8100 GBP
Dubai , UAE 8 - Dec - 2024 12 - Dec - 2024 4987.5 GBP
Paris , France 8 - Dec - 2024 12 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 8 - Dec - 2024 12 - Dec - 2024 8500 GBP
Istanbul , Turkey 1 - Dec - 2024 5 - Dec - 2024 4700 GBP
Bali , Indonesia 1 - Dec - 2024 5 - Dec - 2024 8100 GBP
Singapore , Singapore 1 - Dec - 2024 5 - Dec - 2024 7500 GBP
Washington , United States 1 - Dec - 2024 5 - Dec - 2024 11000 GBP
Dubai , UAE 15 - Dec - 2024 19 - Dec - 2024 4987.5 GBP
Paris , France 15 - Dec - 2024 19 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 15 - Dec - 2024 19 - Dec - 2024 8500 GBP
Milan , Italy 22 - Dec - 2024 26 - Dec - 2024 6950 GBP
Tokyo , Japan 8 - Dec - 2024 12 - Dec - 2024 9750 GBP
Tokyo , Japan 15 - Dec - 2024 19 - Dec - 2024 9750 GBP

Course Syllabus

Introduction

This program is designed for:

Marketing professionals, corporate executives, marketing managers, advertising managers, product managers, sales personnel, and others who are involved in marketing activities at all levels of the organization.

Objectives

  • Define the nature and concept of marketing in a competitive environment.
  • Understand the process of planning for marketing activities.
  • Apply the techniques used in assessing market opportunities.
  • Generate information necessary for implementing successful marketing strategies.
  • Recognize the implications of the 4Ps in marketing.

Content

Understanding Marketing Management

  • Defining Marketing
  • The Aims of Marketing
  • Core Marketing Concepts

The Process of Strategic Planning in Marketing

  • The Marketing Environment
  • Objectives and Goals
  • Marketing Audit
  • Strategic Alternatives (SWOT, TOWS)
  • Fitting Strategies With the Overall Marketing Plan

Market Segmentation

  • Market Segmentation Defined
  • The Benefits of Market Segmentation
  • Steps in Market Segmentation
  • Market Targeting and Product Positioning

The Components of Marketing Communications

  • Communication Defined
  • Types of Promotional Objectives
  • Steps in Creating an Advertising Campaign
  • Advantages and Disadvantages of Various MARCOMS Types
  • Evaluating Promotional Campaigns

Total Product Concept

  • The Product Life Cycle (PLC) Concept
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
  • Marketing Strategies and Objectives Across the PLC

Building the Competitive Advantage

  • Superior Product or Service
  • Superior Assets
  • Low Cost Operator
  • Innovation
  • Global Skills
  • Scales Advantages
  • Attitude
  • Superior Relationships
  • Risk Management
  • Vision
  • Sustaining Competitive Advantage

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