Digital Marketing Essentials Course

Digital Marketing Training Content Marketing Course , Email Marketing Training , Digital Marketing Course BMC Training offers Digital Marketing Essentials Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 131 Training Sessions
  • Confirmed
  • One Week
Digital Marketing Essentials Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Istanbul , Turkey 28 - Jul - 2024 1 - Aug - 2024 4700 GBP
Bali , Indonesia 28 - Jul - 2024 1 - Aug - 2024 8100 GBP
Singapore , Singapore 28 - Jul - 2024 1 - Aug - 2024 7500 GBP
Washington , United States 28 - Jul - 2024 1 - Aug - 2024 11000 GBP
Dubai , UAE 28 - Jul - 2024 1 - Aug - 2024 4987.5 GBP
Paris , France 28 - Jul - 2024 1 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 28 - Jul - 2024 1 - Aug - 2024 8500 GBP
Tokyo , Japan 28 - Jul - 2024 1 - Aug - 2024 9750 GBP
Istanbul , Turkey 4 - Aug - 2024 8 - Aug - 2024 4700 GBP
Bali , Indonesia 4 - Aug - 2024 8 - Aug - 2024 8100 GBP
Singapore , Singapore 4 - Aug - 2024 8 - Aug - 2024 7500 GBP
Washington , United States 4 - Aug - 2024 8 - Aug - 2024 11000 GBP
Kuala Lumpur , Malaysia 11 - Aug - 2024 15 - Aug - 2024 4750 GBP
Rome , Italy 11 - Aug - 2024 15 - Aug - 2024 7300 GBP
Barcelona , Spain 11 - Aug - 2024 15 - Aug - 2024 6950 GBP
Zurich , Switzerland 11 - Aug - 2024 15 - Aug - 2024 7950 GBP
Dubai , UAE 18 - Aug - 2024 22 - Aug - 2024 4987.5 GBP
Paris , France 18 - Aug - 2024 22 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 18 - Aug - 2024 22 - Aug - 2024 8500 GBP
London , UK 25 - Aug - 2024 29 - Aug - 2024 4950 GBP
Madrid , Spain 25 - Aug - 2024 29 - Aug - 2024 6950 GBP
Munich , Germany 25 - Aug - 2024 29 - Aug - 2024 7900 GBP
Berlin , Germany 25 - Aug - 2024 29 - Aug - 2024 7900 GBP
New York , United States 25 - Aug - 2024 29 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 25 - Aug - 2024 29 - Aug - 2024 8100 GBP
Dubai , UAE 11 - Aug - 2024 15 - Aug - 2024 4987.5 GBP
Paris , France 11 - Aug - 2024 15 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 11 - Aug - 2024 15 - Aug - 2024 8500 GBP
Tokyo , Japan 18 - Aug - 2024 22 - Aug - 2024 9750 GBP
Milan , Italy 25 - Aug - 2024 29 - Aug - 2024 6950 GBP
Tokyo , Japan 11 - Aug - 2024 15 - Aug - 2024 9750 GBP
London , UK 22 - Sep - 2024 26 - Sep - 2024 4950 GBP
Madrid , Spain 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Munich , Germany 22 - Sep - 2024 26 - Sep - 2024 7900 GBP
Berlin , Germany 22 - Sep - 2024 26 - Sep - 2024 7900 GBP
New York , United States 22 - Sep - 2024 26 - Sep - 2024 10900 GBP
Paris , France 1 - Sep - 2024 5 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 1 - Sep - 2024 5 - Sep - 2024 8500 GBP
Amsterdam , Netherlands 22 - Sep - 2024 26 - Sep - 2024 8100 GBP
Dubai , UAE 1 - Sep - 2024 5 - Sep - 2024 4987.5 GBP
Kuala Lumpur , Malaysia 8 - Sep - 2024 12 - Sep - 2024 4750 GBP
Rome , Italy 8 - Sep - 2024 12 - Sep - 2024 7300 GBP
Barcelona , Spain 8 - Sep - 2024 12 - Sep - 2024 6950 GBP
Zurich , Switzerland 8 - Sep - 2024 12 - Sep - 2024 7950 GBP
Istanbul , Turkey 15 - Sep - 2024 19 - Sep - 2024 4700 GBP
Bali , Indonesia 15 - Sep - 2024 19 - Sep - 2024 8100 GBP
Singapore , Singapore 15 - Sep - 2024 19 - Sep - 2024 7500 GBP
Washington , United States 15 - Sep - 2024 19 - Sep - 2024 11000 GBP
Dubai , UAE 15 - Sep - 2024 19 - Sep - 2024 4987.5 GBP
Paris , France 15 - Sep - 2024 19 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 15 - Sep - 2024 19 - Sep - 2024 8500 GBP
Dubai , UAE 22 - Sep - 2024 26 - Sep - 2024 4987.5 GBP
Paris , France 22 - Sep - 2024 26 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 22 - Sep - 2024 26 - Sep - 2024 8500 GBP
Milan , Italy 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Tokyo , Japan 1 - Sep - 2024 5 - Sep - 2024 9750 GBP
Tokyo , Japan 15 - Sep - 2024 19 - Sep - 2024 9750 GBP
Tokyo , Japan 22 - Sep - 2024 26 - Sep - 2024 9750 GBP
Istanbul , Turkey 20 - Oct - 2024 24 - Oct - 2024 4700 GBP
Bali , Indonesia 20 - Oct - 2024 24 - Oct - 2024 8100 GBP
Singapore , Singapore 20 - Oct - 2024 24 - Oct - 2024 7500 GBP
Washington , United States 20 - Oct - 2024 24 - Oct - 2024 11000 GBP
Kuala Lumpur , Malaysia 27 - Oct - 2024 31 - Oct - 2024 4750 GBP
Rome , Italy 27 - Oct - 2024 31 - Oct - 2024 7300 GBP
Barcelona , Spain 27 - Oct - 2024 31 - Oct - 2024 6950 GBP
Zurich , Switzerland 27 - Oct - 2024 31 - Oct - 2024 7950 GBP
Dubai , UAE 6 - Oct - 2024 10 - Oct - 2024 4987.5 GBP
Paris , France 6 - Oct - 2024 10 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 6 - Oct - 2024 10 - Oct - 2024 8500 GBP
London , UK 13 - Oct - 2024 17 - Oct - 2024 4950 GBP
Madrid , Spain 13 - Oct - 2024 17 - Oct - 2024 6950 GBP
Munich , Germany 13 - Oct - 2024 17 - Oct - 2024 7900 GBP
Berlin , Germany 13 - Oct - 2024 17 - Oct - 2024 7900 GBP
New York , United States 13 - Oct - 2024 17 - Oct - 2024 10900 GBP
Amsterdam , Netherlands 13 - Oct - 2024 17 - Oct - 2024 8100 GBP
Dubai , UAE 27 - Oct - 2024 31 - Oct - 2024 4987.5 GBP
Paris , France 27 - Oct - 2024 31 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 27 - Oct - 2024 31 - Oct - 2024 8500 GBP
Tokyo , Japan 6 - Oct - 2024 10 - Oct - 2024 9750 GBP
Milan , Italy 13 - Oct - 2024 17 - Oct - 2024 6950 GBP
Tokyo , Japan 27 - Oct - 2024 31 - Oct - 2024 9750 GBP
London , UK 17 - Nov - 2024 21 - Nov - 2024 4950 GBP
Madrid , Spain 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
Munich , Germany 17 - Nov - 2024 21 - Nov - 2024 7900 GBP
Berlin , Germany 17 - Nov - 2024 21 - Nov - 2024 7900 GBP
New York , United States 17 - Nov - 2024 21 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 17 - Nov - 2024 21 - Nov - 2024 8100 GBP
Dubai , UAE 24 - Nov - 2024 28 - Nov - 2024 4987.5 GBP
Paris , France 24 - Nov - 2024 28 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 24 - Nov - 2024 28 - Nov - 2024 8500 GBP
Kuala Lumpur , Malaysia 3 - Nov - 2024 7 - Nov - 2024 4750 GBP
Rome , Italy 3 - Nov - 2024 7 - Nov - 2024 7300 GBP
Barcelona , Spain 3 - Nov - 2024 7 - Nov - 2024 6950 GBP
Zurich , Switzerland 3 - Nov - 2024 7 - Nov - 2024 7950 GBP
Istanbul , Turkey 10 - Nov - 2024 14 - Nov - 2024 4700 GBP
Bali , Indonesia 10 - Nov - 2024 14 - Nov - 2024 8100 GBP
Singapore , Singapore 10 - Nov - 2024 14 - Nov - 2024 7500 GBP
Washington , United States 10 - Nov - 2024 14 - Nov - 2024 11000 GBP
Dubai , UAE 10 - Nov - 2024 14 - Nov - 2024 4987.5 GBP
Paris , France 10 - Nov - 2024 14 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 10 - Nov - 2024 14 - Nov - 2024 8500 GBP
Dubai , UAE 17 - Nov - 2024 21 - Nov - 2024 4987.5 GBP
Paris , France 17 - Nov - 2024 21 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 17 - Nov - 2024 21 - Nov - 2024 8500 GBP
Milan , Italy 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
Tokyo , Japan 24 - Nov - 2024 28 - Nov - 2024 9750 GBP
Tokyo , Japan 10 - Nov - 2024 14 - Nov - 2024 9750 GBP
Tokyo , Japan 17 - Nov - 2024 21 - Nov - 2024 9750 GBP
Istanbul , Turkey 15 - Dec - 2024 19 - Dec - 2024 4700 GBP
Bali , Indonesia 15 - Dec - 2024 19 - Dec - 2024 8100 GBP
Singapore , Singapore 15 - Dec - 2024 19 - Dec - 2024 7500 GBP
Washington , United States 15 - Dec - 2024 19 - Dec - 2024 11000 GBP
Kuala Lumpur , Malaysia 22 - Dec - 2024 26 - Dec - 2024 4750 GBP
Rome , Italy 22 - Dec - 2024 26 - Dec - 2024 7300 GBP
Barcelona , Spain 22 - Dec - 2024 26 - Dec - 2024 6950 GBP
Zurich , Switzerland 22 - Dec - 2024 26 - Dec - 2024 7950 GBP
Dubai , UAE 8 - Dec - 2024 12 - Dec - 2024 4987.5 GBP
Paris , France 8 - Dec - 2024 12 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 8 - Dec - 2024 12 - Dec - 2024 8500 GBP
London , UK 1 - Dec - 2024 5 - Dec - 2024 4950 GBP
Madrid , Spain 1 - Dec - 2024 5 - Dec - 2024 6950 GBP
Munich , Germany 1 - Dec - 2024 5 - Dec - 2024 7900 GBP
Berlin , Germany 1 - Dec - 2024 5 - Dec - 2024 7900 GBP
New York , United States 1 - Dec - 2024 5 - Dec - 2024 10900 GBP
Amsterdam , Netherlands 1 - Dec - 2024 5 - Dec - 2024 8100 GBP
Dubai , UAE 22 - Dec - 2024 26 - Dec - 2024 4987.5 GBP
Paris , France 22 - Dec - 2024 26 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 22 - Dec - 2024 26 - Dec - 2024 8500 GBP
Tokyo , Japan 8 - Dec - 2024 12 - Dec - 2024 9750 GBP
Milan , Italy 1 - Dec - 2024 5 - Dec - 2024 6950 GBP
Tokyo , Japan 22 - Dec - 2024 26 - Dec - 2024 9750 GBP

Course Syllabus

Introduction :

This intensive five-day program is designed to equip you with the foundational knowledge and practical skills needed to excel in the ever-evolving field of digital marketing. Whether you are a beginner looking to start your journey in digital marketing or a professional aiming to enhance your current skill set, this course will provide you with the essential tools and strategies to effectively reach and engage your target audience.

Course Outlines

Day 1: Introduction to Digital Marketing

  • Overview of digital marketing, its definition, scope, and importance in the modern business landscape.
  • Comparison of traditional marketing vs. digital marketing.
  • Key concepts and terminology: SEO, SEM, SMM, PPC, content marketing, and email marketing.
  • Understanding digital marketing channels: owned media, earned media, and paid media, with an overview of popular platforms like Google, Facebook, Instagram, LinkedIn, and Twitter.
  • Crafting a digital marketing strategy: setting objectives and goals, identifying target audience, competitor analysis, and creating a digital marketing plan.

Day 2: Search Engine Optimization (SEO)

  • Introduction to SEO: definition, importance, and understanding how search engines work.
  • On-Page SEO: keyword research, meta tags (title, description), content optimization, and URL structure.
  • Off-Page SEO: backlinking strategies, social signals, and guest blogging.
  • Technical SEO: site speed, mobile optimization, XML sitemaps, and robots.txt.

Day 3: Social Media Marketing (SMM)

  • Introduction to social media marketing: its importance in digital marketing and an overview of major social media platforms.
  • Building a social media strategy: setting objectives, audience analysis, and content planning.
  • Content creation and curation: types of content (text, image, video), best practices for content creation, and tools for content curation.
  • Social media advertising: overview of social media ads, creating and managing ads on platforms like Facebook, Instagram, LinkedIn, and Twitter, including budgeting and bidding strategies.

Day 4: Pay-Per-Click (PPC) Advertising and Email Marketing

  • Introduction to PPC advertising: definition, importance, and platforms for PPC advertising (Google Ads, Bing Ads).
  • Creating effective PPC campaigns: keyword research, writing compelling ad copy, and setting up and managing campaigns.
  • Email marketing essentials: importance of email marketing, building an email list, and exploring email marketing platforms.
  • Crafting email campaigns: designing email templates, writing effective email content, and analyzing email campaign performance.

Day 5: Analytics, Measurement, and Future Trends

  • Introduction to web analytics: importance, overview of Google Analytics, and key metrics to track.
  • Measuring campaign effectiveness: setting up goals and conversion tracking, analyzing data and deriving insights, and reporting and dashboard creation.
  • Future trends in digital marketing: exploring the role of artificial intelligence, voice search optimization, and video marketing trends.
  • Course review: recap of key concepts, Q&A session, and course feedback with next steps.

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