/  The Complete Course in Public Relations Management Training

The Complete Course in Public Relations Management Training

BMC Training provides a training course in The Complete Course in Public Relations Management in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Dubai
    14 - 6 - 2020
    25 - 6 - 2020
  • Paris
    14 - 6 - 2020
    25 - 6 - 2020
  • Hong Kong
    14 - 6 - 2020
    25 - 6 - 2020
  • Kuala Lumpur
    21 - 6 - 2020
    2 - 7 - 2020
  • Rome
    21 - 6 - 2020
    2 - 7 - 2020
  • Barcelona
    21 - 6 - 2020
    2 - 7 - 2020
  • Zurich
    21 - 6 - 2020
    2 - 7 - 2020
  • Istanbul
    28 - 6 - 2020
    9 - 7 - 2020
  • Bali
    28 - 6 - 2020
    9 - 7 - 2020
  • Singapore
    28 - 6 - 2020
    9 - 7 - 2020
  • Washington
    28 - 6 - 2020
    9 - 7 - 2020
  • London
    7 - 6 - 2020
    18 - 6 - 2020
  • Madrid
    7 - 6 - 2020
    18 - 6 - 2020
  • Munich
    7 - 6 - 2020
    18 - 6 - 2020
  • Berlin
    7 - 6 - 2020
    18 - 6 - 2020
  • New York
    7 - 6 - 2020
    18 - 6 - 2020
  • Dubai
    5 - 7 - 2020
    16 - 7 - 2020
  • Paris
    5 - 7 - 2020
    16 - 7 - 2020
  • Hong Kong
    5 - 7 - 2020
    16 - 7 - 2020
  • London
    12 - 7 - 2020
    23 - 7 - 2020
  • Madrid
    12 - 7 - 2020
    23 - 7 - 2020
  • Munich
    12 - 7 - 2020
    23 - 7 - 2020
  • Berlin
    12 - 7 - 2020
    23 - 7 - 2020
  • New York
    12 - 7 - 2020
    23 - 7 - 2020
  • Kuala Lumpur
    19 - 7 - 2020
    30 - 7 - 2020
  • Rome
    19 - 7 - 2020
    30 - 7 - 2020
  • Barcelona
    19 - 7 - 2020
    30 - 7 - 2020
  • Zurich
    19 - 7 - 2020
    30 - 7 - 2020
  • Istanbul
    26 - 7 - 2020
    6 - 8 - 2020
  • Bali
    26 - 7 - 2020
    6 - 8 - 2020
  • Singapore
    26 - 7 - 2020
    6 - 8 - 2020
  • Washington
    26 - 7 - 2020
    6 - 8 - 2020
  • Istanbul
    5 - 7 - 2020
    16 - 7 - 2020
  • Bali
    5 - 7 - 2020
    16 - 7 - 2020
  • Singapore
    5 - 7 - 2020
    16 - 7 - 2020
  • Washington
    5 - 7 - 2020
    16 - 7 - 2020
  • Kuala Lumpur
    12 - 7 - 2020
    23 - 7 - 2020
  • Rome
    12 - 7 - 2020
    23 - 7 - 2020
  • Barcelona
    12 - 7 - 2020
    23 - 7 - 2020
  • Zurich
    12 - 7 - 2020
    23 - 7 - 2020
  • Dubai
    2 - 8 - 2020
    13 - 8 - 2020
  • Paris
    2 - 8 - 2020
    13 - 8 - 2020
  • Hong Kong
    2 - 8 - 2020
    13 - 8 - 2020
  • Kuala Lumpur
    9 - 8 - 2020
    20 - 8 - 2020
  • Rome
    9 - 8 - 2020
    20 - 8 - 2020
  • Barcelona
    9 - 8 - 2020
    20 - 8 - 2020
  • Zurich
    9 - 8 - 2020
    20 - 8 - 2020
  • Istanbul
    16 - 8 - 2020
    27 - 8 - 2020
  • Bali
    16 - 8 - 2020
    27 - 8 - 2020
  • Singapore
    16 - 8 - 2020
    27 - 8 - 2020
  • Washington
    16 - 8 - 2020
    27 - 8 - 2020
  • London
    23 - 8 - 2020
    3 - 9 - 2020
  • Madrid
    23 - 8 - 2020
    3 - 9 - 2020
  • Munich
    23 - 8 - 2020
    3 - 9 - 2020
  • Berlin
    23 - 8 - 2020
    3 - 9 - 2020
  • New York
    23 - 8 - 2020
    3 - 9 - 2020
  • Dubai
    27 - 9 - 2020
    8 - 10 - 2020
  • Paris
    27 - 9 - 2020
    8 - 10 - 2020
  • Hong Kong
    27 - 9 - 2020
    8 - 10 - 2020
  • London
    6 - 9 - 2020
    17 - 9 - 2020
  • Madrid
    6 - 9 - 2020
    17 - 9 - 2020
  • Munich
    6 - 9 - 2020
    17 - 9 - 2020
  • Berlin
    6 - 9 - 2020
    17 - 9 - 2020
  • New York
    6 - 9 - 2020
    17 - 9 - 2020
  • Kuala Lumpur
    13 - 9 - 2020
    24 - 9 - 2020
  • Rome
    13 - 9 - 2020
    24 - 9 - 2020
  • Barcelona
    13 - 9 - 2020
    24 - 9 - 2020
  • Zurich
    13 - 9 - 2020
    24 - 9 - 2020
  • Istanbul
    20 - 9 - 2020
    1 - 10 - 2020
  • Bali
    20 - 9 - 2020
    1 - 10 - 2020
  • Singapore
    20 - 9 - 2020
    1 - 10 - 2020
  • Washington
    20 - 9 - 2020
    1 - 10 - 2020
  • Istanbul
    27 - 9 - 2020
    8 - 10 - 2020
  • Bali
    27 - 9 - 2020
    8 - 10 - 2020
  • Singapore
    27 - 9 - 2020
    8 - 10 - 2020
  • Washington
    27 - 9 - 2020
    8 - 10 - 2020
  • Kuala Lumpur
    6 - 9 - 2020
    17 - 9 - 2020
  • Rome
    6 - 9 - 2020
    17 - 9 - 2020
  • Barcelona
    6 - 9 - 2020
    17 - 9 - 2020
  • Zurich
    6 - 9 - 2020
    17 - 9 - 2020
  • Istanbul
    4 - 10 - 2020
    15 - 10 - 2020
  • Bali
    4 - 10 - 2020
    15 - 10 - 2020
  • Singapore
    4 - 10 - 2020
    15 - 10 - 2020
  • Washington
    4 - 10 - 2020
    15 - 10 - 2020

Introduction

In a time of increasingly rapid change any organisation must continually appraise the changing needs of its stakeholders, theshifting priorities in its environment and the tactics that it uses to influence key stakeholders. This highly interactive and fun programme examines today’s communications environment looking afresh at how we establish and defend our reputation, help deliver business goals and influence government, critics and consumers.

There has been no time in history when people have had more opportunities to experience, research and communicate about the organisations with which they deal. The internet has revolutionised the way that we communicate and the dynamics of the marketplace: Customer and staff expectations have heightened.

Objectives

  •  Examine the role of Communications/PR in the 21st Century Organisation
  •  Explore the range of communications techniques and tools available
  •  Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  •  Learn how to write a clear PR/Communications brief
  •  Plan communications activity to meet client need
  •  Learn how to develop an electronic PR/Communications Centre
  •  Develop crisis media management techniques
  •  Develop media interview techniques
  •  Develop personal communications effectiveness
  •  Describe the functions of Public Relations (PR) in a changing environment.
  •  Practice the key communication skills and techniques essential for performing their PR  duties.
  •  Recognize how to communicate effectively with the internal and external publics of the organization.
  •  Identify the role of a PR professional in supporting the image and reputation of the organization.
  •  Plan and execute a press conference.

Content

Day One

PR in a Changing Environment

  •  The Origin and Development of PR
  •  Definitions, Scope and Objectives
  •  New Roles and Perspectives 
  •  The Role of PR in Building and Supporting the Image of the Organization

Day Two

The Functions of PR

  •  Planning and Organizing the Activities of PR  
  •  Ingredients of Successful PR Planning
  •  Main Qualities of PR Professionals
  •  PR Position in the Organization

Day Three

PR and Communication

  •  Communicating with the Internal and External Public 
  •  Overcoming Barriers in Communication
  •  Non Verbal Communication
  •  The Communication Abilities for PR Professionals

The Role of PR Professionals in Dealing with the Internal and External Public

  •  Understanding Difficult Personalities
  •  Dealing with Difficult Personalities

Day Four

Verbal Communication Skills

  •  Kinds of Verbal Communication 
  •  How to Prepare for a Presentation/Speech 
  •  Rehearsing Your Presentation/Speech 
  •  Verbal and Non Verbal Skills while Presenting

Written Communication Skills

  •  Types of Written Communication
  •  Effective Writing Skills: Memos, Letters and Emails
  •  Writing and Producing Newsletters
  •  Designing and Producing Brochures
  •  Preparing Articles for Magazines

Day Five

Press Conferences

  •  Why Conduct a Press Conference
  •  How to Conduct a Press Conference
  •  How to Prepare a Press Release
  •  Dealing with Questions During a Press Conference
  •  Preparing and Circulating the Press Clippings

Day Six

The Complete PR and Communications Professional

  •  The role of Communications and PR in the organisation
  •  What does top management want?
  •  Assessing your PR environment
  •  The range of media and channels
  •  Personal goal-setting for the programme

Day Seven

A Problem Solving Approach

  •  Communications models: implications for practise
  •  Psychological themes and construction in practise
  •   A problem-solving approach to PR
  •   Taking and interpreting communication briefs
  •  The art of influence and persuasion
  •  Listening and emotional intelligence
  •  Organisational transparency and communications

Day Eight

Getting Your Message Heard

  •  Choosing channels – matching media to tasks and stakeholders
  •  Planning brilliant campaigns
  •  Project management
  •  Risk management
  •  Time management
  •  Delivering business results
  •  Campaign evaluation

Day Nine

Keep it Social

  •  The changed world of relationships in the age of social media networks
  •  Improving the power of communications in the organisation
  •  Measuring communications effectiveness
  •  Using measurement to improve performance
  •  Crisis communication
  •  Reputational management
  •  E-reputational management

Day Ten

Putting it all together

  •  Planning your career and personal development
  •  Impacting positively on your managers
  •  Managing up and increasing your personal visibility
  •  Networking and effectiveness
  •  Team working and your personal effectiveness
  •  Time management and work planning
  •  Summary and Conclusion

Courses Search

Recent Posts

Connect with us

IFRS Preparation. (5 Days)Available in London - Dubai - Istanbul - Kuala Lumpur

Join our Civil and Construction Engineering Training Courses , Electrical and Power Engineering Training Courses and Facilities Management Training

Technical Training Courses

Newsletter