The Complete Course in Public Relations Management Course

Gain comprehensive knowledge of public relations management in this training course. Develop skills for effective communication and reputation management. BMC Training offers The Complete Course in Public Relations Management Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 146 Training Sessions
  • Confirmed
  • Two Weeks
The Complete Course in Public Relations Management Training Course

Detailed description for visually impaired users: The image presents a view of The Complete Course in Public Relations Management Training Course

Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Rome , Italy 16 - Jun - 2024 27 - Jun - 2024 15800 GBP
Kuala Lumpur , Malaysia 16 - Jun - 2024 27 - Jun - 2024 10600 GBP
Barcelona , Spain 16 - Jun - 2024 27 - Jun - 2024 16600 GBP
Zurich , Switzerland 16 - Jun - 2024 27 - Jun - 2024 17400 GBP
Bali , Indonesia 23 - Jun - 2024 4 - Jul - 2024 17400 GBP
Istanbul , Turkey 23 - Jun - 2024 4 - Jul - 2024 11100 GBP
Washington , United States 23 - Jun - 2024 4 - Jul - 2024 27000 GBP
Singapore , Singapore 23 - Jun - 2024 4 - Jul - 2024 16800 GBP
Paris , France 7 - Jul - 2024 18 - Jul - 2024 15800 GBP
Hong Kong , Hong Kong 7 - Jul - 2024 18 - Jul - 2024 18200 GBP
Dubai , UAE 7 - Jul - 2024 18 - Jul - 2024 11172.5 GBP
Madrid , Spain 14 - Jul - 2024 25 - Jul - 2024 15000 GBP
London , UK 14 - Jul - 2024 25 - Jul - 2024 11900 GBP
Berlin , Germany 14 - Jul - 2024 25 - Jul - 2024 16600 GBP
Munich , Germany 14 - Jul - 2024 25 - Jul - 2024 17800 GBP
New York , United States 14 - Jul - 2024 25 - Jul - 2024 25500 GBP
Amsterdam , Netherlands 14 - Jul - 2024 25 - Jul - 2024 18200 GBP
Kuala Lumpur , Malaysia 21 - Jul - 2024 1 - Aug - 2024 10600 GBP
Barcelona , Spain 21 - Jul - 2024 1 - Aug - 2024 16600 GBP
Rome , Italy 21 - Jul - 2024 1 - Aug - 2024 15800 GBP
Zurich , Switzerland 21 - Jul - 2024 1 - Aug - 2024 17400 GBP
Bali , Indonesia 28 - Jul - 2024 8 - Aug - 2024 17400 GBP
Istanbul , Turkey 28 - Jul - 2024 8 - Aug - 2024 11100 GBP
Washington , United States 28 - Jul - 2024 8 - Aug - 2024 27000 GBP
Singapore , Singapore 28 - Jul - 2024 8 - Aug - 2024 16800 GBP
Bali , Indonesia 7 - Jul - 2024 18 - Jul - 2024 17400 GBP
Istanbul , Turkey 7 - Jul - 2024 18 - Jul - 2024 11100 GBP
Washington , United States 7 - Jul - 2024 18 - Jul - 2024 27000 GBP
Singapore , Singapore 7 - Jul - 2024 18 - Jul - 2024 16800 GBP
Rome , Italy 14 - Jul - 2024 25 - Jul - 2024 15800 GBP
Kuala Lumpur , Malaysia 14 - Jul - 2024 25 - Jul - 2024 10600 GBP
Zurich , Switzerland 14 - Jul - 2024 25 - Jul - 2024 17400 GBP
Barcelona , Spain 14 - Jul - 2024 25 - Jul - 2024 16600 GBP
Tokyo , Japan 7 - Jul - 2024 18 - Jul - 2024 23000 GBP
Milan , Italy 14 - Jul - 2024 25 - Jul - 2024 15000 GBP
Paris , France 4 - Aug - 2024 15 - Aug - 2024 15800 GBP
Dubai , UAE 4 - Aug - 2024 15 - Aug - 2024 11172.5 GBP
Hong Kong , Hong Kong 4 - Aug - 2024 15 - Aug - 2024 18200 GBP
Kuala Lumpur , Malaysia 11 - Aug - 2024 22 - Aug - 2024 10600 GBP
Barcelona , Spain 11 - Aug - 2024 22 - Aug - 2024 16600 GBP
Rome , Italy 11 - Aug - 2024 22 - Aug - 2024 15800 GBP
Zurich , Switzerland 11 - Aug - 2024 22 - Aug - 2024 17400 GBP
Bali , Indonesia 18 - Aug - 2024 29 - Aug - 2024 17400 GBP
Istanbul , Turkey 18 - Aug - 2024 29 - Aug - 2024 11100 GBP
Washington , United States 18 - Aug - 2024 29 - Aug - 2024 27000 GBP
Singapore , Singapore 18 - Aug - 2024 29 - Aug - 2024 16800 GBP
Madrid , Spain 25 - Aug - 2024 5 - Sep - 2024 15000 GBP
London , UK 25 - Aug - 2024 5 - Sep - 2024 11900 GBP
Munich , Germany 25 - Aug - 2024 5 - Sep - 2024 17800 GBP
New York , United States 25 - Aug - 2024 5 - Sep - 2024 25500 GBP
Berlin , Germany 25 - Aug - 2024 5 - Sep - 2024 16600 GBP
Amsterdam , Netherlands 25 - Aug - 2024 5 - Sep - 2024 18200 GBP
Tokyo , Japan 4 - Aug - 2024 15 - Aug - 2024 23000 GBP
Milan , Italy 25 - Aug - 2024 5 - Sep - 2024 15000 GBP
Paris , France 22 - Sep - 2024 3 - Oct - 2024 15800 GBP
Dubai , UAE 22 - Sep - 2024 3 - Oct - 2024 11172.5 GBP
Hong Kong , Hong Kong 22 - Sep - 2024 3 - Oct - 2024 18200 GBP
London , UK 1 - Sep - 2024 12 - Sep - 2024 11900 GBP
Munich , Germany 1 - Sep - 2024 12 - Sep - 2024 17800 GBP
Madrid , Spain 1 - Sep - 2024 12 - Sep - 2024 15000 GBP
New York , United States 1 - Sep - 2024 12 - Sep - 2024 25500 GBP
Berlin , Germany 1 - Sep - 2024 12 - Sep - 2024 16600 GBP
Amsterdam , Netherlands 1 - Sep - 2024 12 - Sep - 2024 18200 GBP
Kuala Lumpur , Malaysia 8 - Sep - 2024 19 - Sep - 2024 10600 GBP
Barcelona , Spain 8 - Sep - 2024 19 - Sep - 2024 16600 GBP
Rome , Italy 8 - Sep - 2024 19 - Sep - 2024 15800 GBP
Zurich , Switzerland 8 - Sep - 2024 19 - Sep - 2024 17400 GBP
Bali , Indonesia 15 - Sep - 2024 26 - Sep - 2024 17400 GBP
Istanbul , Turkey 15 - Sep - 2024 26 - Sep - 2024 11100 GBP
Washington , United States 15 - Sep - 2024 26 - Sep - 2024 27000 GBP
Singapore , Singapore 15 - Sep - 2024 26 - Sep - 2024 16800 GBP
Bali , Indonesia 22 - Sep - 2024 3 - Oct - 2024 17400 GBP
Istanbul , Turkey 22 - Sep - 2024 3 - Oct - 2024 11100 GBP
Washington , United States 22 - Sep - 2024 3 - Oct - 2024 27000 GBP
Singapore , Singapore 22 - Sep - 2024 3 - Oct - 2024 16800 GBP
Rome , Italy 1 - Sep - 2024 12 - Sep - 2024 15800 GBP
Kuala Lumpur , Malaysia 1 - Sep - 2024 12 - Sep - 2024 10600 GBP
Barcelona , Spain 1 - Sep - 2024 12 - Sep - 2024 16600 GBP
Zurich , Switzerland 1 - Sep - 2024 12 - Sep - 2024 17400 GBP
Tokyo , Japan 22 - Sep - 2024 3 - Oct - 2024 23000 GBP
Milan , Italy 1 - Sep - 2024 12 - Sep - 2024 15000 GBP
Paris , France 20 - Oct - 2024 31 - Oct - 2024 15800 GBP
Dubai , UAE 20 - Oct - 2024 31 - Oct - 2024 11172.5 GBP
Hong Kong , Hong Kong 20 - Oct - 2024 31 - Oct - 2024 18200 GBP
Kuala Lumpur , Malaysia 27 - Oct - 2024 7 - Nov - 2024 10600 GBP
Rome , Italy 27 - Oct - 2024 7 - Nov - 2024 15800 GBP
Zurich , Switzerland 27 - Oct - 2024 7 - Nov - 2024 17400 GBP
Barcelona , Spain 27 - Oct - 2024 7 - Nov - 2024 16600 GBP
Bali , Indonesia 6 - Oct - 2024 17 - Oct - 2024 17400 GBP
Istanbul , Turkey 6 - Oct - 2024 17 - Oct - 2024 11100 GBP
Washington , United States 6 - Oct - 2024 17 - Oct - 2024 27000 GBP
Singapore , Singapore 6 - Oct - 2024 17 - Oct - 2024 16800 GBP
London , UK 13 - Oct - 2024 24 - Oct - 2024 11900 GBP
Munich , Germany 13 - Oct - 2024 24 - Oct - 2024 17800 GBP
Madrid , Spain 13 - Oct - 2024 24 - Oct - 2024 15000 GBP
New York , United States 13 - Oct - 2024 24 - Oct - 2024 25500 GBP
Berlin , Germany 13 - Oct - 2024 24 - Oct - 2024 16600 GBP
Amsterdam , Netherlands 13 - Oct - 2024 24 - Oct - 2024 18200 GBP
Tokyo , Japan 20 - Oct - 2024 31 - Oct - 2024 23000 GBP
Milan , Italy 13 - Oct - 2024 24 - Oct - 2024 15000 GBP
Dubai , UAE 17 - Nov - 2024 28 - Nov - 2024 11172.5 GBP
Hong Kong , Hong Kong 17 - Nov - 2024 28 - Nov - 2024 18200 GBP
Paris , France 17 - Nov - 2024 28 - Nov - 2024 15800 GBP
London , UK 24 - Nov - 2024 5 - Dec - 2024 11900 GBP
Munich , Germany 24 - Nov - 2024 5 - Dec - 2024 17800 GBP
Madrid , Spain 24 - Nov - 2024 5 - Dec - 2024 15000 GBP
New York , United States 24 - Nov - 2024 5 - Dec - 2024 25500 GBP
Berlin , Germany 24 - Nov - 2024 5 - Dec - 2024 16600 GBP
Amsterdam , Netherlands 24 - Nov - 2024 5 - Dec - 2024 18200 GBP
Rome , Italy 3 - Nov - 2024 14 - Nov - 2024 15800 GBP
Kuala Lumpur , Malaysia 3 - Nov - 2024 14 - Nov - 2024 10600 GBP
Zurich , Switzerland 3 - Nov - 2024 14 - Nov - 2024 17400 GBP
Barcelona , Spain 3 - Nov - 2024 14 - Nov - 2024 16600 GBP
Bali , Indonesia 10 - Nov - 2024 21 - Nov - 2024 17400 GBP
Istanbul , Turkey 10 - Nov - 2024 21 - Nov - 2024 11100 GBP
Washington , United States 10 - Nov - 2024 21 - Nov - 2024 27000 GBP
Singapore , Singapore 10 - Nov - 2024 21 - Nov - 2024 16800 GBP
Bali , Indonesia 17 - Nov - 2024 28 - Nov - 2024 17400 GBP
Istanbul , Turkey 17 - Nov - 2024 28 - Nov - 2024 11100 GBP
Washington , United States 17 - Nov - 2024 28 - Nov - 2024 27000 GBP
Singapore , Singapore 17 - Nov - 2024 28 - Nov - 2024 16800 GBP
Kuala Lumpur , Malaysia 24 - Nov - 2024 5 - Dec - 2024 10600 GBP
Rome , Italy 24 - Nov - 2024 5 - Dec - 2024 15800 GBP
Zurich , Switzerland 24 - Nov - 2024 5 - Dec - 2024 17400 GBP
Barcelona , Spain 24 - Nov - 2024 5 - Dec - 2024 16600 GBP
Tokyo , Japan 17 - Nov - 2024 28 - Nov - 2024 23000 GBP
Milan , Italy 24 - Nov - 2024 5 - Dec - 2024 15000 GBP
Dubai , UAE 15 - Dec - 2024 26 - Dec - 2024 11172.5 GBP
Hong Kong , Hong Kong 15 - Dec - 2024 26 - Dec - 2024 18200 GBP
Paris , France 15 - Dec - 2024 26 - Dec - 2024 15800 GBP
Kuala Lumpur , Malaysia 22 - Dec - 2024 2 - Jan - 2025 10600 GBP
Barcelona , Spain 22 - Dec - 2024 2 - Jan - 2025 16600 GBP
Rome , Italy 22 - Dec - 2024 2 - Jan - 2025 15800 GBP
Zurich , Switzerland 22 - Dec - 2024 2 - Jan - 2025 17400 GBP
Bali , Indonesia 1 - Dec - 2024 12 - Dec - 2024 17400 GBP
Istanbul , Turkey 1 - Dec - 2024 12 - Dec - 2024 11100 GBP
Washington , United States 1 - Dec - 2024 12 - Dec - 2024 27000 GBP
Singapore , Singapore 1 - Dec - 2024 12 - Dec - 2024 16800 GBP
London , UK 8 - Dec - 2024 19 - Dec - 2024 11900 GBP
Munich , Germany 8 - Dec - 2024 19 - Dec - 2024 17800 GBP
Madrid , Spain 8 - Dec - 2024 19 - Dec - 2024 15000 GBP
New York , United States 8 - Dec - 2024 19 - Dec - 2024 25500 GBP
Berlin , Germany 8 - Dec - 2024 19 - Dec - 2024 16600 GBP
Amsterdam , Netherlands 8 - Dec - 2024 19 - Dec - 2024 18200 GBP
Tokyo , Japan 15 - Dec - 2024 26 - Dec - 2024 23000 GBP
Milan , Italy 8 - Dec - 2024 19 - Dec - 2024 15000 GBP

Course Syllabus

Introduction

In a time of increasingly rapid change any organisation must continually appraise the changing needs of its stakeholders, theshifting priorities in its environment and the tactics that it uses to influence key stakeholders. This highly interactive and fun programme examines today’s communications environment looking afresh at how we establish and defend our reputation, help deliver business goals and influence government, critics and consumers.

There has been no time in history when people have had more opportunities to experience, research and communicate about the organisations with which they deal. The internet has revolutionised the way that we communicate and the dynamics of the marketplace: Customer and staff expectations have heightened.

Objectives

  •  Examine the role of Communications/PR in the 21st Century Organisation
  •  Explore the range of communications techniques and tools available
  •  Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  •  Learn how to write a clear PR/Communications brief
  •  Plan communications activity to meet client need
  •  Learn how to develop an electronic PR/Communications Centre
  •  Develop crisis media management techniques
  •  Develop media interview techniques
  •  Develop personal communications effectiveness
  •  Describe the functions of Public Relations (PR) in a changing environment.
  •  Practice the key communication skills and techniques essential for performing their PR  duties.
  •  Recognize how to communicate effectively with the internal and external publics of the organization.
  •  Identify the role of a PR professional in supporting the image and reputation of the organization.
  •  Plan and execute a press conference.

Content

Day One

PR in a Changing Environment

  •  The Origin and Development of PR
  •  Definitions, Scope and Objectives
  •  New Roles and Perspectives 
  •  The Role of PR in Building and Supporting the Image of the Organization

Day Two

The Functions of PR

  •  Planning and Organizing the Activities of PR  
  •  Ingredients of Successful PR Planning
  •  Main Qualities of PR Professionals
  •  PR Position in the Organization

Day Three

PR and Communication

  •  Communicating with the Internal and External Public 
  •  Overcoming Barriers in Communication
  •  Non Verbal Communication
  •  The Communication Abilities for PR Professionals

The Role of PR Professionals in Dealing with the Internal and External Public

  •  Understanding Difficult Personalities
  •  Dealing with Difficult Personalities

Day Four

Verbal Communication Skills

  •  Kinds of Verbal Communication 
  •  How to Prepare for a Presentation/Speech 
  •  Rehearsing Your Presentation/Speech 
  •  Verbal and Non Verbal Skills while Presenting

Written Communication Skills

  •  Types of Written Communication
  •  Effective Writing Skills: Memos, Letters and Emails
  •  Writing and Producing Newsletters
  •  Designing and Producing Brochures
  •  Preparing Articles for Magazines

Day Five

Press Conferences

  •  Why Conduct a Press Conference
  •  How to Conduct a Press Conference
  •  How to Prepare a Press Release
  •  Dealing with Questions During a Press Conference
  •  Preparing and Circulating the Press Clippings

Day Six

The Complete PR and Communications Professional

  •  The role of Communications and PR in the organisation
  •  What does top management want?
  •  Assessing your PR environment
  •  The range of media and channels
  •  Personal goal-setting for the programme

Day Seven

A Problem Solving Approach

  •  Communications models: implications for practise
  •  Psychological themes and construction in practise
  •   A problem-solving approach to PR
  •   Taking and interpreting communication briefs
  •  The art of influence and persuasion
  •  Listening and emotional intelligence
  •  Organisational transparency and communications

Day Eight

Getting Your Message Heard

  •  Choosing channels – matching media to tasks and stakeholders
  •  Planning brilliant campaigns
  •  Project management
  •  Risk management
  •  Time management
  •  Delivering business results
  •  Campaign evaluation

Day Nine

Keep it Social

  •  The changed world of relationships in the age of social media networks
  •  Improving the power of communications in the organisation
  •  Measuring communications effectiveness
  •  Using measurement to improve performance
  •  Crisis communication
  •  Reputational management
  •  E-reputational management

Day Ten

Putting it all together

  •  Planning your career and personal development
  •  Impacting positively on your managers
  •  Managing up and increasing your personal visibility
  •  Networking and effectiveness
  •  Team working and your personal effectiveness
  •  Time management and work planning
  •  Summary and Conclusion

Related Courses

PRC21

Public Relations Campaigns - From Planning to Execution Course

Master the art of planning and executing public relations campaigns. Join this course to develop strategies for successful PR campaigns.
PRC32

The Advanced Complete Course in Communications and Media-Intensive Practices and Cases Studies Course

Explore advanced communications and media practices in this training course. Develop skills for effective communication in various contexts.
PRC34

Strategic Sales Mastery for Transportation Leaders Course

Master strategic sales in transportation. Boost leadership and drive business success with essential skills.
PRC26

Managing Service Quality and Customer Satisfaction Course

Learn to manage service quality and customer satisfaction effectively. Join this course to ensure consistent customer delight and loyalty.
PRC27

Public Relations and Corporate Communications Course

Develop skills in public relations and corporate communications. Enroll in this course to become proficient in managing external communications.
PRC7

Key Account Management Course

Develop key account management skills for successful client relationships. Enroll in this course to excel in managing and growing key accounts.

Available Cities