The Complete Course in Public Relations Management Course

Gain comprehensive knowledge of public relations management in this training course. Develop skills for effective communication and reputation management. BMC Training offers The Complete Course in Public Relations Management Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 136 Training Sessions
  • Confirmed
  • Two Weeks
The Complete Course in Public Relations Management Training Course

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Venue Start Date End Date Net Fees Details & Registration
Istanbul , Turkey 25 - May - 2025 5 - Jun - 2025 11100 GBP
Bali , Indonesia 25 - May - 2025 5 - Jun - 2025 17400 GBP
Singapore , Singapore 25 - May - 2025 5 - Jun - 2025 16800 GBP
Washington , United States 25 - May - 2025 5 - Jun - 2025 27000 GBP
Taipei , Taiwan 25 - May - 2025 5 - Jun - 2025 25500 GBP
Dubai , UAE 8 - Jun - 2025 19 - Jun - 2025 11172.5 GBP
Paris , France 8 - Jun - 2025 19 - Jun - 2025 15800 GBP
Hong Kong , Hong Kong 8 - Jun - 2025 19 - Jun - 2025 18200 GBP
Tokyo , Japan 8 - Jun - 2025 19 - Jun - 2025 23000 GBP
Kuala Lumpur , Malaysia 15 - Jun - 2025 26 - Jun - 2025 10600 GBP
Rome , Italy 15 - Jun - 2025 26 - Jun - 2025 15800 GBP
Barcelona , Spain 15 - Jun - 2025 26 - Jun - 2025 16600 GBP
Zurich , Switzerland 15 - Jun - 2025 26 - Jun - 2025 17400 GBP
Istanbul , Turkey 22 - Jun - 2025 3 - Jul - 2025 11100 GBP
Bali , Indonesia 22 - Jun - 2025 3 - Jul - 2025 17400 GBP
Singapore , Singapore 22 - Jun - 2025 3 - Jul - 2025 16800 GBP
Washington , United States 22 - Jun - 2025 3 - Jul - 2025 27000 GBP
London , UK 1 - Jun - 2025 12 - Jun - 2025 11900 GBP
Madrid , Spain 1 - Jun - 2025 12 - Jun - 2025 15000 GBP
Munich , Germany 1 - Jun - 2025 12 - Jun - 2025 17800 GBP
Berlin , Germany 1 - Jun - 2025 12 - Jun - 2025 16600 GBP
New York , United States 1 - Jun - 2025 12 - Jun - 2025 25500 GBP
Amsterdam , Netherlands 1 - Jun - 2025 12 - Jun - 2025 18200 GBP
Milan , Italy 1 - Jun - 2025 12 - Jun - 2025 15000 GBP
Geneva , Switzerland 8 - Jun - 2025 19 - Jun - 2025 19900 GBP
Sydney , Australia 15 - Jun - 2025 26 - Jun - 2025 25500 GBP
Interlaken , Switzerland 15 - Jun - 2025 26 - Jun - 2025 19900 GBP
Taipei , Taiwan 22 - Jun - 2025 3 - Jul - 2025 25500 GBP
Dubai , UAE 6 - Jul - 2025 17 - Jul - 2025 11172.5 GBP
Paris , France 6 - Jul - 2025 17 - Jul - 2025 15800 GBP
Hong Kong , Hong Kong 6 - Jul - 2025 17 - Jul - 2025 18200 GBP
Tokyo , Japan 6 - Jul - 2025 17 - Jul - 2025 23000 GBP
London , UK 13 - Jul - 2025 24 - Jul - 2025 11900 GBP
Madrid , Spain 13 - Jul - 2025 24 - Jul - 2025 15000 GBP
Munich , Germany 13 - Jul - 2025 24 - Jul - 2025 17800 GBP
Berlin , Germany 13 - Jul - 2025 24 - Jul - 2025 16600 GBP
New York , United States 13 - Jul - 2025 24 - Jul - 2025 25500 GBP
Amsterdam , Netherlands 13 - Jul - 2025 24 - Jul - 2025 18200 GBP
Milan , Italy 13 - Jul - 2025 24 - Jul - 2025 15000 GBP
Kuala Lumpur , Malaysia 20 - Jul - 2025 31 - Jul - 2025 10600 GBP
Rome , Italy 20 - Jul - 2025 31 - Jul - 2025 15800 GBP
Barcelona , Spain 20 - Jul - 2025 31 - Jul - 2025 16600 GBP
Zurich , Switzerland 20 - Jul - 2025 31 - Jul - 2025 17400 GBP
Istanbul , Turkey 27 - Jul - 2025 7 - Aug - 2025 11100 GBP
Bali , Indonesia 27 - Jul - 2025 7 - Aug - 2025 17400 GBP
Singapore , Singapore 27 - Jul - 2025 7 - Aug - 2025 16800 GBP
Washington , United States 27 - Jul - 2025 7 - Aug - 2025 27000 GBP
Istanbul , Turkey 6 - Jul - 2025 17 - Jul - 2025 11100 GBP
Bali , Indonesia 6 - Jul - 2025 17 - Jul - 2025 17400 GBP
Singapore , Singapore 6 - Jul - 2025 17 - Jul - 2025 16800 GBP
Washington , United States 6 - Jul - 2025 17 - Jul - 2025 27000 GBP
Kuala Lumpur , Malaysia 13 - Jul - 2025 24 - Jul - 2025 10600 GBP
Barcelona , Spain 13 - Jul - 2025 24 - Jul - 2025 16600 GBP
Zurich , Switzerland 13 - Jul - 2025 24 - Jul - 2025 17400 GBP
Rome , Italy 13 - Jul - 2025 24 - Jul - 2025 15800 GBP
Geneva , Switzerland 6 - Jul - 2025 17 - Jul - 2025 19900 GBP
Sydney , Australia 20 - Jul - 2025 31 - Jul - 2025 25500 GBP
Interlaken , Switzerland 20 - Jul - 2025 31 - Jul - 2025 19900 GBP
Taipei , Taiwan 27 - Jul - 2025 7 - Aug - 2025 25500 GBP
Taipei , Taiwan 6 - Jul - 2025 17 - Jul - 2025 25500 GBP
Sydney , Australia 13 - Jul - 2025 24 - Jul - 2025 25500 GBP
Interlaken , Switzerland 13 - Jul - 2025 24 - Jul - 2025 19900 GBP
Dubai , UAE 3 - Aug - 2025 14 - Aug - 2025 11172.5 GBP
Paris , France 3 - Aug - 2025 14 - Aug - 2025 15800 GBP
Hong Kong , Hong Kong 3 - Aug - 2025 14 - Aug - 2025 18200 GBP
Tokyo , Japan 3 - Aug - 2025 14 - Aug - 2025 23000 GBP
Kuala Lumpur , Malaysia 10 - Aug - 2025 21 - Aug - 2025 10600 GBP
Rome , Italy 10 - Aug - 2025 21 - Aug - 2025 15800 GBP
Barcelona , Spain 10 - Aug - 2025 21 - Aug - 2025 16600 GBP
Zurich , Switzerland 10 - Aug - 2025 21 - Aug - 2025 17400 GBP
Istanbul , Turkey 17 - Aug - 2025 28 - Aug - 2025 11100 GBP
Bali , Indonesia 17 - Aug - 2025 28 - Aug - 2025 17400 GBP
Singapore , Singapore 17 - Aug - 2025 28 - Aug - 2025 16800 GBP
Washington , United States 17 - Aug - 2025 28 - Aug - 2025 27000 GBP
London , UK 24 - Aug - 2025 4 - Sep - 2025 11900 GBP
Madrid , Spain 24 - Aug - 2025 4 - Sep - 2025 15000 GBP
Munich , Germany 24 - Aug - 2025 4 - Sep - 2025 17800 GBP
Berlin , Germany 24 - Aug - 2025 4 - Sep - 2025 16600 GBP
New York , United States 24 - Aug - 2025 4 - Sep - 2025 25500 GBP
Amsterdam , Netherlands 24 - Aug - 2025 4 - Sep - 2025 18200 GBP
Milan , Italy 24 - Aug - 2025 4 - Sep - 2025 15000 GBP
Geneva , Switzerland 3 - Aug - 2025 14 - Aug - 2025 19900 GBP
Sydney , Australia 10 - Aug - 2025 21 - Aug - 2025 25500 GBP
Interlaken , Switzerland 10 - Aug - 2025 21 - Aug - 2025 19900 GBP
Taipei , Taiwan 17 - Aug - 2025 28 - Aug - 2025 25500 GBP
Dubai , UAE 28 - Sep - 2025 9 - Oct - 2025 11172.5 GBP
Paris , France 28 - Sep - 2025 9 - Oct - 2025 15800 GBP
Hong Kong , Hong Kong 28 - Sep - 2025 9 - Oct - 2025 18200 GBP
Tokyo , Japan 28 - Sep - 2025 9 - Oct - 2025 23000 GBP
London , UK 7 - Sep - 2025 18 - Sep - 2025 11900 GBP
Madrid , Spain 7 - Sep - 2025 18 - Sep - 2025 15000 GBP
Munich , Germany 7 - Sep - 2025 18 - Sep - 2025 17800 GBP
Berlin , Germany 7 - Sep - 2025 18 - Sep - 2025 16600 GBP
New York , United States 7 - Sep - 2025 18 - Sep - 2025 25500 GBP
Amsterdam , Netherlands 7 - Sep - 2025 18 - Sep - 2025 18200 GBP
Milan , Italy 7 - Sep - 2025 18 - Sep - 2025 15000 GBP
Kuala Lumpur , Malaysia 14 - Sep - 2025 25 - Sep - 2025 10600 GBP
Rome , Italy 14 - Sep - 2025 25 - Sep - 2025 15800 GBP
Barcelona , Spain 14 - Sep - 2025 25 - Sep - 2025 16600 GBP
Zurich , Switzerland 14 - Sep - 2025 25 - Sep - 2025 17400 GBP
Istanbul , Turkey 21 - Sep - 2025 2 - Oct - 2025 11100 GBP
Bali , Indonesia 21 - Sep - 2025 2 - Oct - 2025 17400 GBP
Singapore , Singapore 21 - Sep - 2025 2 - Oct - 2025 16800 GBP
Washington , United States 21 - Sep - 2025 2 - Oct - 2025 27000 GBP
Istanbul , Turkey 28 - Sep - 2025 9 - Oct - 2025 11100 GBP
Bali , Indonesia 28 - Sep - 2025 9 - Oct - 2025 17400 GBP
Singapore , Singapore 28 - Sep - 2025 9 - Oct - 2025 16800 GBP
Washington , United States 28 - Sep - 2025 9 - Oct - 2025 27000 GBP
Kuala Lumpur , Malaysia 7 - Sep - 2025 18 - Sep - 2025 10600 GBP
Rome , Italy 7 - Sep - 2025 18 - Sep - 2025 15800 GBP
Barcelona , Spain 7 - Sep - 2025 18 - Sep - 2025 16600 GBP
Zurich , Switzerland 7 - Sep - 2025 18 - Sep - 2025 17400 GBP
Geneva , Switzerland 28 - Sep - 2025 9 - Oct - 2025 19900 GBP
Sydney , Australia 14 - Sep - 2025 25 - Sep - 2025 25500 GBP
Interlaken , Switzerland 14 - Sep - 2025 25 - Sep - 2025 19900 GBP
Taipei , Taiwan 21 - Sep - 2025 2 - Oct - 2025 25500 GBP
Taipei , Taiwan 28 - Sep - 2025 9 - Oct - 2025 25500 GBP
Sydney , Australia 7 - Sep - 2025 18 - Sep - 2025 25500 GBP
Interlaken , Switzerland 7 - Sep - 2025 18 - Sep - 2025 19900 GBP
Dubai , UAE 19 - Oct - 2025 30 - Oct - 2025 11172.5 GBP
Paris , France 19 - Oct - 2025 30 - Oct - 2025 15800 GBP
Hong Kong , Hong Kong 19 - Oct - 2025 30 - Oct - 2025 18200 GBP
Tokyo , Japan 19 - Oct - 2025 30 - Oct - 2025 23000 GBP
Istanbul , Turkey 5 - Oct - 2025 16 - Oct - 2025 11100 GBP
Bali , Indonesia 5 - Oct - 2025 16 - Oct - 2025 17400 GBP
Singapore , Singapore 5 - Oct - 2025 16 - Oct - 2025 16800 GBP
Washington , United States 5 - Oct - 2025 16 - Oct - 2025 27000 GBP
London , UK 12 - Oct - 2025 23 - Oct - 2025 11900 GBP
Madrid , Spain 12 - Oct - 2025 23 - Oct - 2025 15000 GBP
Munich , Germany 12 - Oct - 2025 23 - Oct - 2025 17800 GBP
Berlin , Germany 12 - Oct - 2025 23 - Oct - 2025 16600 GBP
New York , United States 12 - Oct - 2025 23 - Oct - 2025 25500 GBP
Amsterdam , Netherlands 12 - Oct - 2025 23 - Oct - 2025 18200 GBP
Milan , Italy 12 - Oct - 2025 23 - Oct - 2025 15000 GBP
Geneva , Switzerland 19 - Oct - 2025 30 - Oct - 2025 19900 GBP
Taipei , Taiwan 5 - Oct - 2025 16 - Oct - 2025 25500 GBP

Course Syllabus

Introduction

In a time of increasingly rapid change any organisation must continually appraise the changing needs of its stakeholders, theshifting priorities in its environment and the tactics that it uses to influence key stakeholders. This highly interactive and fun programme examines today’s communications environment looking afresh at how we establish and defend our reputation, help deliver business goals and influence government, critics and consumers.

There has been no time in history when people have had more opportunities to experience, research and communicate about the organisations with which they deal. The internet has revolutionised the way that we communicate and the dynamics of the marketplace: Customer and staff expectations have heightened.

Objectives

  •  Examine the role of Communications/PR in the 21st Century Organisation
  •  Explore the range of communications techniques and tools available
  •  Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing
  •  Learn how to write a clear PR/Communications brief
  •  Plan communications activity to meet client need
  •  Learn how to develop an electronic PR/Communications Centre
  •  Develop crisis media management techniques
  •  Develop media interview techniques
  •  Develop personal communications effectiveness
  •  Describe the functions of Public Relations (PR) in a changing environment.
  •  Practice the key communication skills and techniques essential for performing their PR  duties.
  •  Recognize how to communicate effectively with the internal and external publics of the organization.
  •  Identify the role of a PR professional in supporting the image and reputation of the organization.
  •  Plan and execute a press conference.

Content

Day One

PR in a Changing Environment

  •  The Origin and Development of PR
  •  Definitions, Scope and Objectives
  •  New Roles and Perspectives 
  •  The Role of PR in Building and Supporting the Image of the Organization

Day Two

The Functions of PR

  •  Planning and Organizing the Activities of PR  
  •  Ingredients of Successful PR Planning
  •  Main Qualities of PR Professionals
  •  PR Position in the Organization

Day Three

PR and Communication

  •  Communicating with the Internal and External Public 
  •  Overcoming Barriers in Communication
  •  Non Verbal Communication
  •  The Communication Abilities for PR Professionals

The Role of PR Professionals in Dealing with the Internal and External Public

  •  Understanding Difficult Personalities
  •  Dealing with Difficult Personalities

Day Four

Verbal Communication Skills

  •  Kinds of Verbal Communication 
  •  How to Prepare for a Presentation/Speech 
  •  Rehearsing Your Presentation/Speech 
  •  Verbal and Non Verbal Skills while Presenting

Written Communication Skills

  •  Types of Written Communication
  •  Effective Writing Skills: Memos, Letters and Emails
  •  Writing and Producing Newsletters
  •  Designing and Producing Brochures
  •  Preparing Articles for Magazines

Day Five

Press Conferences

  •  Why Conduct a Press Conference
  •  How to Conduct a Press Conference
  •  How to Prepare a Press Release
  •  Dealing with Questions During a Press Conference
  •  Preparing and Circulating the Press Clippings

Day Six

The Complete PR and Communications Professional

  •  The role of Communications and PR in the organisation
  •  What does top management want?
  •  Assessing your PR environment
  •  The range of media and channels
  •  Personal goal-setting for the programme

Day Seven

A Problem Solving Approach

  •  Communications models: implications for practise
  •  Psychological themes and construction in practise
  •   A problem-solving approach to PR
  •   Taking and interpreting communication briefs
  •  The art of influence and persuasion
  •  Listening and emotional intelligence
  •  Organisational transparency and communications

Day Eight

Getting Your Message Heard

  •  Choosing channels – matching media to tasks and stakeholders
  •  Planning brilliant campaigns
  •  Project management
  •  Risk management
  •  Time management
  •  Delivering business results
  •  Campaign evaluation

Day Nine

Keep it Social

  •  The changed world of relationships in the age of social media networks
  •  Improving the power of communications in the organisation
  •  Measuring communications effectiveness
  •  Using measurement to improve performance
  •  Crisis communication
  •  Reputational management
  •  E-reputational management

Day Ten

Putting it all together

  •  Planning your career and personal development
  •  Impacting positively on your managers
  •  Managing up and increasing your personal visibility
  •  Networking and effectiveness
  •  Team working and your personal effectiveness
  •  Time management and work planning
  •  Summary and Conclusion

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