Customer Relationship Management System - CRM System Course

BMC Training provides Customer Relationship Management System - CRM System in PR , Customer Services , Sales and Marketing. There are 24 training sessions in different cities.

Customer Relationship Management System - CRM System Course Schedule

Type a city name
Venue Start Date End Date Details
Dubai , UAE 17 - 12 - 2023 21 - 12 - 2023
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Kuala Lumpur , Malaysia 24 - 12 - 2023 28 - 12 - 2023
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Istanbul , Turkey 10 - 12 - 2023 14 - 12 - 2023
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Paris , France 17 - 12 - 2023 21 - 12 - 2023
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Dubai , UAE 28 - 1 - 2024 1 - 2 - 2024
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London , UK 21 - 1 - 2024 25 - 1 - 2024
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Kuala Lumpur , Malaysia 14 - 1 - 2024 18 - 1 - 2024
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Istanbul , Turkey 7 - 1 - 2024 11 - 1 - 2024
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Paris , France 28 - 1 - 2024 1 - 2 - 2024
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Dubai , UAE 25 - 2 - 2024 29 - 2 - 2024
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Kuala Lumpur , Malaysia 18 - 2 - 2024 22 - 2 - 2024
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Istanbul , Turkey 11 - 2 - 2024 15 - 2 - 2024
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London , UK 4 - 2 - 2024 8 - 2 - 2024
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Paris , France 25 - 2 - 2024 29 - 2 - 2024
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Dubai , UAE 17 - 3 - 2024 21 - 3 - 2024
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London , UK 10 - 3 - 2024 14 - 3 - 2024
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Kuala Lumpur , Malaysia 3 - 3 - 2024 7 - 3 - 2024
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Istanbul , Turkey 24 - 3 - 2024 28 - 3 - 2024
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Paris , France 17 - 3 - 2024 21 - 3 - 2024
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Dubai , UAE 28 - 4 - 2024 2 - 5 - 2024
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Kuala Lumpur , Malaysia 7 - 4 - 2024 11 - 4 - 2024
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Istanbul , Turkey 14 - 4 - 2024 18 - 4 - 2024
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London , UK 21 - 4 - 2024 25 - 4 - 2024
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Paris , France 28 - 4 - 2024 2 - 5 - 2024
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Course Description

Introduction

This program is designed for:

Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff.

Objectives

  • Articulate why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
  • Determine the uses and objectives of a CRM system.
  • Recognize best practices in implementing a CRM strategy.
  • Apply CRM for improving marketing, sales, customer service, and customer contact.
  • Use social CRM to drive collaboration among salespeople to increase their effectiveness.
  • Appreciate different approaches to CRM that are best suited to their organizations’ culture.

Content

Definitions of CRM

  • Defining CRM and its Importance to Companies
  • Customer Loyalty and Optimizing Customer Experience
  • The Life Time Value of a Customer
  • CRM Mistakes and Blind Spots
  • The Difficulties of CRM

CRM in Marketing

  • Relationship and One-to-One Marketing
  • Cross Selling and Up-Selling
  • Customer Retention and Profitability
  • Customer and Business Value
  • Customer Relationship Management Training for Marketers
  • Sample of Software Applications in the Market

CRM and Customer Service

  • Call Center and Customer Care
  • Customer Satisfaction Measurement
  • Customer Service Checklist for Success
  • Customer Service Training
  • Tools and Applications for Customer Service

Sales Force Automation

  • Activity, Contact and Lead Management
  • Knowledge Management
  • Business Training for Sales Force
  • Exposure to Applications for Sales Force Automation

Planning CRM Programs

  • Developing a CRM Strategy
  • CRM Business Plan
  • Cost Justifying CRM
  • Choosing CRM Tools and Suppliers
  • Customer Relationship Management Software

Managing a CRM Project

  • Implementation Checklist
  • CRM Roadblocks and Saboteurs
  • Looking toward the Future
  • CRM Training Program and Customer Loyalty
  • The New Rules of Marketing and PR
  • From Social Media to Social CRM