/  Customer Relationship Management System - CRM System Training

Customer Relationship Management System - CRM System Training

BMC Training provides a training course in Customer Relationship Management System - CRM System in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • London
    21 - 10 - 2018
    25 - 10 - 2018
  • Dubai
    7 - 10 - 2018
    11 - 10 - 2018
  • Paris
    21 - 10 - 2018
    25 - 10 - 2018
  • Kuala Lumpur
    4 - 11 - 2018
    8 - 11 - 2018
  • Istanbul
    25 - 11 - 2018
    29 - 11 - 2018
  • Bali
    4 - 11 - 2018
    8 - 11 - 2018
  • London
    16 - 12 - 2018
    20 - 12 - 2018
  • Dubai
    23 - 12 - 2018
    27 - 12 - 2018
  • Paris
    16 - 12 - 2018
    20 - 12 - 2018
  • London
    2 - 12 - 2018
    6 - 12 - 2018
  • Dubai
    30 - 12 - 2018
    3 - 1 - 2019
  • Kuala Lumpur
    13 - 1 - 2019
    17 - 1 - 2019
  • Istanbul
    6 - 1 - 2019
    10 - 1 - 2019
  • Bali
    13 - 1 - 2019
    17 - 1 - 2019
  • London
    24 - 2 - 2019
    28 - 2 - 2019
  • Dubai
    3 - 2 - 2019
    7 - 2 - 2019
  • Paris
    24 - 2 - 2019
    28 - 2 - 2019
  • Kuala Lumpur
    10 - 3 - 2019
    14 - 3 - 2019
  • Istanbul
    24 - 3 - 2019
    28 - 3 - 2019
  • Bali
    10 - 3 - 2019
    14 - 3 - 2019
  • London
    28 - 4 - 2019
    2 - 5 - 2019
  • Dubai
    28 - 4 - 2019
    2 - 5 - 2019
  • Paris
    28 - 4 - 2019
    2 - 5 - 2019
  • Kuala Lumpur
    26 - 5 - 2019
    30 - 5 - 2019
  • Istanbul
    5 - 5 - 2019
    9 - 5 - 2019
  • Bali
    26 - 5 - 2019
    30 - 5 - 2019
  • London
    9 - 6 - 2019
    13 - 6 - 2019
  • Dubai
    16 - 6 - 2019
    20 - 6 - 2019
  • Paris
    9 - 6 - 2019
    13 - 6 - 2019
  • Kuala Lumpur
    21 - 7 - 2019
    25 - 7 - 2019
  • Istanbul
    14 - 7 - 2019
    18 - 7 - 2019
  • Bali
    21 - 7 - 2019
    25 - 7 - 2019
  • London
    4 - 8 - 2019
    8 - 8 - 2019
  • Dubai
    25 - 8 - 2019
    29 - 8 - 2019
  • Paris
    4 - 8 - 2019
    8 - 8 - 2019
  • Kuala Lumpur
    1 - 9 - 2019
    5 - 9 - 2019
  • Istanbul
    1 - 9 - 2019
    5 - 9 - 2019
  • Bali
    1 - 9 - 2019
    5 - 9 - 2019

Introduction

This program is designed for:

Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff.

Objectives

  • Articulate why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
  • Determine the uses and objectives of a CRM system.
  • Recognize best practices in implementing a CRM strategy.
  • Apply CRM for improving marketing, sales, customer service, and customer contact.
  • Use social CRM to drive collaboration among salespeople to increase their effectiveness.
  • Appreciate different approaches to CRM that are best suited to their organizations’ culture.

Content

Definitions of CRM

  • Defining CRM and its Importance to Companies
  • Customer Loyalty and Optimizing Customer Experience
  • The Life Time Value of a Customer
  • CRM Mistakes and Blind Spots
  • The Difficulties of CRM

CRM in Marketing

  • Relationship and One-to-One Marketing
  • Cross Selling and Up-Selling
  • Customer Retention and Profitability
  • Customer and Business Value
  • Customer Relationship Management Training for Marketers
  • Sample of Software Applications in the Market

CRM and Customer Service

  • Call Center and Customer Care
  • Customer Satisfaction Measurement
  • Customer Service Checklist for Success
  • Customer Service Training
  • Tools and Applications for Customer Service

Sales Force Automation

  • Activity, Contact and Lead Management
  • Knowledge Management
  • Business Training for Sales Force
  • Exposure to Applications for Sales Force Automation

Planning CRM Programs

  • Developing a CRM Strategy
  • CRM Business Plan
  • Cost Justifying CRM
  • Choosing CRM Tools and Suppliers
  • Customer Relationship Management Software

Managing a CRM Project

  • Implementation Checklist
  • CRM Roadblocks and Saboteurs
  • Looking toward the Future
  • CRM Training Program and Customer Loyalty
  • The New Rules of Marketing and PR
  • From Social Media to Social CRM

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