Customer Relationship Management System - CRM System Course Schedule
Type a city name
Venue | Start Date | End Date | Details |
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Dubai , UAE | 17 - 12 - 2023 | 21 - 12 - 2023 |
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Kuala Lumpur , Malaysia | 24 - 12 - 2023 | 28 - 12 - 2023 |
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Istanbul , Turkey | 10 - 12 - 2023 | 14 - 12 - 2023 |
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Paris , France | 17 - 12 - 2023 | 21 - 12 - 2023 |
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Dubai , UAE | 28 - 1 - 2024 | 1 - 2 - 2024 |
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London , UK | 21 - 1 - 2024 | 25 - 1 - 2024 |
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Kuala Lumpur , Malaysia | 14 - 1 - 2024 | 18 - 1 - 2024 |
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Istanbul , Turkey | 7 - 1 - 2024 | 11 - 1 - 2024 |
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Paris , France | 28 - 1 - 2024 | 1 - 2 - 2024 |
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Dubai , UAE | 25 - 2 - 2024 | 29 - 2 - 2024 |
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Kuala Lumpur , Malaysia | 18 - 2 - 2024 | 22 - 2 - 2024 |
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Istanbul , Turkey | 11 - 2 - 2024 | 15 - 2 - 2024 |
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London , UK | 4 - 2 - 2024 | 8 - 2 - 2024 |
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Paris , France | 25 - 2 - 2024 | 29 - 2 - 2024 |
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Dubai , UAE | 17 - 3 - 2024 | 21 - 3 - 2024 |
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London , UK | 10 - 3 - 2024 | 14 - 3 - 2024 |
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Kuala Lumpur , Malaysia | 3 - 3 - 2024 | 7 - 3 - 2024 |
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Istanbul , Turkey | 24 - 3 - 2024 | 28 - 3 - 2024 |
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Paris , France | 17 - 3 - 2024 | 21 - 3 - 2024 |
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Dubai , UAE | 28 - 4 - 2024 | 2 - 5 - 2024 |
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Kuala Lumpur , Malaysia | 7 - 4 - 2024 | 11 - 4 - 2024 |
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Istanbul , Turkey | 14 - 4 - 2024 | 18 - 4 - 2024 |
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London , UK | 21 - 4 - 2024 | 25 - 4 - 2024 |
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Paris , France | 28 - 4 - 2024 | 2 - 5 - 2024 |
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Course Description
Introduction
This program is designed for:
Relationship managers, marketing managers, sales and customer care managers and supervisors, and senior sales and customer service staff.
Objectives
- Articulate why Customer Relationship Management (CRM) is essential for attracting, retaining and growing loyal customers.
- Determine the uses and objectives of a CRM system.
- Recognize best practices in implementing a CRM strategy.
- Apply CRM for improving marketing, sales, customer service, and customer contact.
- Use social CRM to drive collaboration among salespeople to increase their effectiveness.
- Appreciate different approaches to CRM that are best suited to their organizations’ culture.
Content
Definitions of CRM
- Defining CRM and its Importance to Companies
- Customer Loyalty and Optimizing Customer Experience
- The Life Time Value of a Customer
- CRM Mistakes and Blind Spots
- The Difficulties of CRM
CRM in Marketing
- Relationship and One-to-One Marketing
- Cross Selling and Up-Selling
- Customer Retention and Profitability
- Customer and Business Value
- Customer Relationship Management Training for Marketers
- Sample of Software Applications in the Market
CRM and Customer Service
- Call Center and Customer Care
- Customer Satisfaction Measurement
- Customer Service Checklist for Success
- Customer Service Training
- Tools and Applications for Customer Service
Sales Force Automation
- Activity, Contact and Lead Management
- Knowledge Management
- Business Training for Sales Force
- Exposure to Applications for Sales Force Automation
Planning CRM Programs
- Developing a CRM Strategy
- CRM Business Plan
- Cost Justifying CRM
- Choosing CRM Tools and Suppliers
- Customer Relationship Management Software
Managing a CRM Project
- Implementation Checklist
- CRM Roadblocks and Saboteurs
- Looking toward the Future
- CRM Training Program and Customer Loyalty
- The New Rules of Marketing and PR
- From Social Media to Social CRM