/  Public Relations and Corporate Communications Training

Public Relations and Corporate Communications Training

BMC Training provides a training course in Public Relations and Corporate Communications in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Kuala Lumpur
    27 - 10 - 2019
    31 - 10 - 2019
  • Rome
    27 - 10 - 2019
    31 - 10 - 2019
  • Rome
    27 - 10 - 2019
    31 - 10 - 2019
  • Barcelona
    27 - 10 - 2019
    31 - 10 - 2019
  • Zurich
    27 - 10 - 2019
    31 - 10 - 2019
  • Dubai
    17 - 11 - 2019
    21 - 11 - 2019
  • Paris
    17 - 11 - 2019
    21 - 11 - 2019
  • Hong Kong
    17 - 11 - 2019
    21 - 11 - 2019
  • London
    24 - 11 - 2019
    28 - 11 - 2019
  • Madrid
    24 - 11 - 2019
    28 - 11 - 2019
  • Munich
    24 - 11 - 2019
    28 - 11 - 2019
  • Berlin
    24 - 11 - 2019
    28 - 11 - 2019
  • New York
    24 - 11 - 2019
    28 - 11 - 2019
  • Kuala Lumpur
    3 - 11 - 2019
    7 - 11 - 2019
  • Rome
    3 - 11 - 2019
    7 - 11 - 2019
  • Rome
    3 - 11 - 2019
    7 - 11 - 2019
  • Barcelona
    3 - 11 - 2019
    7 - 11 - 2019
  • Zurich
    3 - 11 - 2019
    7 - 11 - 2019
  • Istanbul
    10 - 11 - 2019
    14 - 11 - 2019
  • Bali
    10 - 11 - 2019
    14 - 11 - 2019
  • Singapore
    10 - 11 - 2019
    14 - 11 - 2019
  • Washington
    10 - 11 - 2019
    14 - 11 - 2019
  • Dubai
    15 - 12 - 2019
    19 - 12 - 2019
  • Paris
    15 - 12 - 2019
    19 - 12 - 2019
  • Hong Kong
    15 - 12 - 2019
    19 - 12 - 2019
  • Kuala Lumpur
    22 - 12 - 2019
    26 - 12 - 2019
  • Rome
    22 - 12 - 2019
    26 - 12 - 2019
  • Rome
    22 - 12 - 2019
    26 - 12 - 2019
  • Barcelona
    22 - 12 - 2019
    26 - 12 - 2019
  • Zurich
    22 - 12 - 2019
    26 - 12 - 2019
  • Istanbul
    8 - 12 - 2019
    12 - 12 - 2019
  • Bali
    8 - 12 - 2019
    12 - 12 - 2019
  • Singapore
    8 - 12 - 2019
    12 - 12 - 2019
  • Washington
    8 - 12 - 2019
    12 - 12 - 2019
  • London
    1 - 12 - 2019
    5 - 12 - 2019
  • Madrid
    1 - 12 - 2019
    5 - 12 - 2019
  • Munich
    1 - 12 - 2019
    5 - 12 - 2019
  • Berlin
    1 - 12 - 2019
    5 - 12 - 2019
  • New York
    1 - 12 - 2019
    5 - 12 - 2019
  • Dubai
    26 - 1 - 2020
    30 - 1 - 2020
  • Paris
    26 - 1 - 2020
    30 - 1 - 2020
  • Hong Kong
    26 - 1 - 2020
    30 - 1 - 2020
  • London
    19 - 1 - 2020
    23 - 1 - 2020
  • Madrid
    19 - 1 - 2020
    23 - 1 - 2020
  • Munich
    19 - 1 - 2020
    23 - 1 - 2020
  • Berlin
    19 - 1 - 2020
    23 - 1 - 2020
  • New York
    19 - 1 - 2020
    23 - 1 - 2020
  • Kuala Lumpur
    12 - 1 - 2020
    16 - 1 - 2020
  • Rome
    12 - 1 - 2020
    16 - 1 - 2020
  • Rome
    12 - 1 - 2020
    16 - 1 - 2020
  • Barcelona
    12 - 1 - 2020
    16 - 1 - 2020
  • Zurich
    12 - 1 - 2020
    16 - 1 - 2020
  • Istanbul
    5 - 1 - 2020
    9 - 1 - 2020
  • Bali
    5 - 1 - 2020
    9 - 1 - 2020
  • Singapore
    5 - 1 - 2020
    9 - 1 - 2020
  • Washington
    5 - 1 - 2020
    9 - 1 - 2020
  • Dubai
    23 - 2 - 2020
    27 - 2 - 2020
  • Paris
    23 - 2 - 2020
    27 - 2 - 2020
  • Hong Kong
    23 - 2 - 2020
    27 - 2 - 2020
  • Kuala Lumpur
    16 - 2 - 2020
    20 - 2 - 2020
  • Rome
    16 - 2 - 2020
    20 - 2 - 2020
  • Rome
    16 - 2 - 2020
    20 - 2 - 2020
  • Barcelona
    16 - 2 - 2020
    20 - 2 - 2020
  • Zurich
    16 - 2 - 2020
    20 - 2 - 2020
  • Istanbul
    9 - 2 - 2020
    13 - 2 - 2020
  • Bali
    9 - 2 - 2020
    13 - 2 - 2020
  • Singapore
    9 - 2 - 2020
    13 - 2 - 2020
  • Washington
    9 - 2 - 2020
    13 - 2 - 2020
  • London
    2 - 2 - 2020
    6 - 2 - 2020
  • Madrid
    2 - 2 - 2020
    6 - 2 - 2020
  • Munich
    2 - 2 - 2020
    6 - 2 - 2020
  • Berlin
    2 - 2 - 2020
    6 - 2 - 2020
  • New York
    2 - 2 - 2020
    6 - 2 - 2020
  • Dubai
    15 - 3 - 2020
    19 - 3 - 2020
  • Paris
    15 - 3 - 2020
    19 - 3 - 2020
  • Hong Kong
    15 - 3 - 2020
    19 - 3 - 2020
  • London
    8 - 3 - 2020
    12 - 3 - 2020
  • Madrid
    8 - 3 - 2020
    12 - 3 - 2020
  • Munich
    8 - 3 - 2020
    12 - 3 - 2020
  • Berlin
    8 - 3 - 2020
    12 - 3 - 2020
  • New York
    8 - 3 - 2020
    12 - 3 - 2020
  • Kuala Lumpur
    1 - 3 - 2020
    5 - 3 - 2020
  • Rome
    1 - 3 - 2020
    5 - 3 - 2020
  • Rome
    1 - 3 - 2020
    5 - 3 - 2020
  • Barcelona
    1 - 3 - 2020
    5 - 3 - 2020
  • Zurich
    1 - 3 - 2020
    5 - 3 - 2020
  • Istanbul
    22 - 3 - 2020
    26 - 3 - 2020
  • Bali
    22 - 3 - 2020
    26 - 3 - 2020
  • Singapore
    22 - 3 - 2020
    26 - 3 - 2020
  • Washington
    22 - 3 - 2020
    26 - 3 - 2020
  • Dubai
    26 - 4 - 2020
    30 - 4 - 2020
  • Paris
    26 - 4 - 2020
    30 - 4 - 2020
  • Hong Kong
    26 - 4 - 2020
    30 - 4 - 2020
  • Kuala Lumpur
    5 - 4 - 2020
    9 - 4 - 2020
  • Rome
    5 - 4 - 2020
    9 - 4 - 2020
  • Rome
    5 - 4 - 2020
    9 - 4 - 2020
  • Barcelona
    5 - 4 - 2020
    9 - 4 - 2020
  • Zurich
    5 - 4 - 2020
    9 - 4 - 2020
  • Istanbul
    12 - 4 - 2020
    16 - 4 - 2020
  • Bali
    12 - 4 - 2020
    16 - 4 - 2020
  • Singapore
    12 - 4 - 2020
    16 - 4 - 2020
  • Washington
    12 - 4 - 2020
    16 - 4 - 2020
  • London
    19 - 4 - 2020
    23 - 4 - 2020
  • Madrid
    19 - 4 - 2020
    23 - 4 - 2020
  • Munich
    19 - 4 - 2020
    23 - 4 - 2020
  • Berlin
    19 - 4 - 2020
    23 - 4 - 2020
  • New York
    19 - 4 - 2020
    23 - 4 - 2020
  • Dubai
    10 - 5 - 2020
    14 - 5 - 2020
  • Paris
    10 - 5 - 2020
    14 - 5 - 2020
  • Hong Kong
    10 - 5 - 2020
    14 - 5 - 2020
  • London
    3 - 5 - 2020
    7 - 5 - 2020
  • Madrid
    3 - 5 - 2020
    7 - 5 - 2020
  • Munich
    3 - 5 - 2020
    7 - 5 - 2020
  • Berlin
    3 - 5 - 2020
    7 - 5 - 2020
  • New York
    3 - 5 - 2020
    7 - 5 - 2020
  • Kuala Lumpur
    17 - 5 - 2020
    21 - 5 - 2020
  • Rome
    17 - 5 - 2020
    21 - 5 - 2020
  • Rome
    17 - 5 - 2020
    21 - 5 - 2020
  • Barcelona
    17 - 5 - 2020
    21 - 5 - 2020
  • Zurich
    17 - 5 - 2020
    21 - 5 - 2020
  • Istanbul
    24 - 5 - 2020
    28 - 5 - 2020
  • Bali
    24 - 5 - 2020
    28 - 5 - 2020
  • Singapore
    24 - 5 - 2020
    28 - 5 - 2020
  • Washington
    24 - 5 - 2020
    28 - 5 - 2020
  • Dubai
    14 - 6 - 2020
    18 - 6 - 2020
  • Paris
    14 - 6 - 2020
    18 - 6 - 2020
  • Hong Kong
    14 - 6 - 2020
    18 - 6 - 2020
  • Kuala Lumpur
    21 - 6 - 2020
    25 - 6 - 2020
  • Rome
    21 - 6 - 2020
    25 - 6 - 2020
  • Rome
    21 - 6 - 2020
    25 - 6 - 2020
  • Barcelona
    21 - 6 - 2020
    25 - 6 - 2020
  • Zurich
    21 - 6 - 2020
    25 - 6 - 2020
  • Istanbul
    28 - 6 - 2020
    2 - 7 - 2020
  • Bali
    28 - 6 - 2020
    2 - 7 - 2020
  • Singapore
    28 - 6 - 2020
    2 - 7 - 2020
  • Washington
    28 - 6 - 2020
    2 - 7 - 2020
  • London
    7 - 6 - 2020
    11 - 6 - 2020
  • Madrid
    7 - 6 - 2020
    11 - 6 - 2020
  • Munich
    7 - 6 - 2020
    11 - 6 - 2020
  • Berlin
    7 - 6 - 2020
    11 - 6 - 2020
  • New York
    7 - 6 - 2020
    11 - 6 - 2020
  • Dubai
    5 - 7 - 2020
    9 - 7 - 2020
  • Paris
    5 - 7 - 2020
    9 - 7 - 2020
  • Hong Kong
    5 - 7 - 2020
    9 - 7 - 2020
  • London
    12 - 7 - 2020
    16 - 7 - 2020
  • Madrid
    12 - 7 - 2020
    16 - 7 - 2020
  • Munich
    12 - 7 - 2020
    16 - 7 - 2020
  • Berlin
    12 - 7 - 2020
    16 - 7 - 2020
  • New York
    12 - 7 - 2020
    16 - 7 - 2020
  • London
    19 - 7 - 2020
    23 - 7 - 2020
  • Madrid
    19 - 7 - 2020
    23 - 7 - 2020
  • Munich
    19 - 7 - 2020
    23 - 7 - 2020
  • Berlin
    19 - 7 - 2020
    23 - 7 - 2020
  • New York
    19 - 7 - 2020
    23 - 7 - 2020
  • Istanbul
    26 - 7 - 2020
    30 - 7 - 2020
  • Bali
    26 - 7 - 2020
    30 - 7 - 2020
  • Singapore
    26 - 7 - 2020
    30 - 7 - 2020
  • Washington
    26 - 7 - 2020
    30 - 7 - 2020
  • Dubai
    2 - 8 - 2020
    6 - 8 - 2020
  • Paris
    2 - 8 - 2020
    6 - 8 - 2020
  • Hong Kong
    2 - 8 - 2020
    6 - 8 - 2020
  • Kuala Lumpur
    9 - 8 - 2020
    13 - 8 - 2020
  • Rome
    9 - 8 - 2020
    13 - 8 - 2020
  • Rome
    9 - 8 - 2020
    13 - 8 - 2020
  • Barcelona
    9 - 8 - 2020
    13 - 8 - 2020
  • Zurich
    9 - 8 - 2020
    13 - 8 - 2020
  • Istanbul
    16 - 8 - 2020
    20 - 8 - 2020
  • Bali
    16 - 8 - 2020
    20 - 8 - 2020
  • Singapore
    16 - 8 - 2020
    20 - 8 - 2020
  • Washington
    16 - 8 - 2020
    20 - 8 - 2020
  • London
    23 - 8 - 2020
    27 - 8 - 2020
  • Madrid
    23 - 8 - 2020
    27 - 8 - 2020
  • Munich
    23 - 8 - 2020
    27 - 8 - 2020
  • Berlin
    23 - 8 - 2020
    27 - 8 - 2020
  • New York
    23 - 8 - 2020
    27 - 8 - 2020
  • Dubai
    27 - 9 - 2020
    1 - 10 - 2020
  • Paris
    27 - 9 - 2020
    1 - 10 - 2020
  • Hong Kong
    27 - 9 - 2020
    1 - 10 - 2020
  • London
    6 - 9 - 2020
    10 - 9 - 2020
  • Madrid
    6 - 9 - 2020
    10 - 9 - 2020
  • Munich
    6 - 9 - 2020
    10 - 9 - 2020
  • Berlin
    6 - 9 - 2020
    10 - 9 - 2020
  • New York
    6 - 9 - 2020
    10 - 9 - 2020
  • Kuala Lumpur
    13 - 9 - 2020
    17 - 9 - 2020
  • Rome
    13 - 9 - 2020
    17 - 9 - 2020
  • Rome
    13 - 9 - 2020
    17 - 9 - 2020
  • Barcelona
    13 - 9 - 2020
    17 - 9 - 2020
  • Zurich
    13 - 9 - 2020
    17 - 9 - 2020
  • Istanbul
    20 - 9 - 2020
    24 - 9 - 2020
  • Bali
    20 - 9 - 2020
    24 - 9 - 2020
  • Singapore
    20 - 9 - 2020
    24 - 9 - 2020
  • Washington
    20 - 9 - 2020
    24 - 9 - 2020
  • Istanbul
    4 - 10 - 2020
    8 - 10 - 2020
  • Bali
    4 - 10 - 2020
    8 - 10 - 2020
  • Singapore
    4 - 10 - 2020
    8 - 10 - 2020
  • Washington
    4 - 10 - 2020
    8 - 10 - 2020

Introduction

PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this programme you will learn:

  • The tools and techniques required to manage reputation in a complex media environment
  • How to manage knowledge within the business for effective media management
  • How to shape external perceptions of your organisation by first class corporate internal communications
  • How to develop a strategic approach and a clear plan of action

Objectives

  • To set Corporate Affairs in strategic anticipatory and effective context
  • To develop an understanding of stakeholder programmes for regular, focused communication
  • Examine the development of Corporate Affairs tools
  • Understanding the development of strategy/plans/tactics and co-ordinating these
  • Evaluation and the use of research

Content

Day one

Introduction and Welcome: The Power of Communication

  • Introduction and welcome
  • Course programmed, design and options
  • Opening exercise: Goal setting
  • Corporate Affairs and Public Affairs approaches
  • Corporate identity and image
  • Corporate communications overview and strategy
  • External reputation management Communication as a change agent
  • Communication as goal for all managers

Day two

From the Inside Out: Crafting Consistent Messages

  • Internal communications
  • Family and friends as Stakeholder
  • Measuring emotional capital
  • Communications channels mapping and monitoring
  • Setting internal communications goals
  • New media for rapid interaction
  • Champions, opinion formers and incentivisation
  • The place of the company magazine/newsletter
  • The multinational internal communications programme
  • Commitment from internal decision makers

Day Three

Risks and Threats: Their Identification and Management

  • Single issue politics
  • Special interest groups
  • Whistleblowers and the rules of disclosure
  • External opinion formers
  • Cause related PR and core values
  • Campaigns, their design and planning
  • A crisis management toolkit
  • Stakeholder interest inventories
  • Opinion former networks

Day Four

Corporate Affair/PR in the Corporate Mix

  • PR in the communications mix
  • PR in the marketing mix
  • Direct response PR
  • Financial PR
  • PR and strategy
  • Brand PR
  • Persuasion measurement techniques
  • Integrating PR/Communications and marketing plans
  • The art of leveraging
  • Corporate affairs and customer relations

Day Five

Powerful and Persuasive Action Planning

  • Measurement of performance: bottom line impact
  • Translating strategy to tactics
  • Horizons for PR and corporate affairs development
  • Tools and Techniques summary: a tactical inventory
  • Recruiting allies: a networking approach
  • Justifying the plan and convincing top management
  • Making the most of other disciplines to maximise results
  • Individual and group consultancy
  • Further sources of help and information

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