Public Relations and Corporate Communications Course

Develop skills in public relations and corporate communications. Enroll in this course to become proficient in managing external communications. BMC Training offers Public Relations and Corporate Communications Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 121 Training Sessions
  • Confirmed
  • One Week
Public Relations and Corporate Communications Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Kuala Lumpur , Malaysia 18 - May - 2025 22 - May - 2025 4750 GBP
Rome , Italy 18 - May - 2025 22 - May - 2025 7300 GBP
Barcelona , Spain 18 - May - 2025 22 - May - 2025 6950 GBP
Zurich , Switzerland 18 - May - 2025 22 - May - 2025 7950 GBP
Istanbul , Turkey 25 - May - 2025 29 - May - 2025 4700 GBP
Bali , Indonesia 25 - May - 2025 29 - May - 2025 8100 GBP
Singapore , Singapore 25 - May - 2025 29 - May - 2025 7500 GBP
Washington , United States 25 - May - 2025 29 - May - 2025 11000 GBP
Sydney , Australia 18 - May - 2025 22 - May - 2025 10900 GBP
Interlaken , Switzerland 18 - May - 2025 22 - May - 2025 8950 GBP
Taipei , Taiwan 25 - May - 2025 29 - May - 2025 9300 GBP
Dubai , UAE 8 - Jun - 2025 12 - Jun - 2025 4987.5 GBP
Paris , France 8 - Jun - 2025 12 - Jun - 2025 6700 GBP
Hong Kong , Hong Kong 8 - Jun - 2025 12 - Jun - 2025 8500 GBP
Tokyo , Japan 8 - Jun - 2025 12 - Jun - 2025 9750 GBP
Kuala Lumpur , Malaysia 15 - Jun - 2025 19 - Jun - 2025 4750 GBP
Rome , Italy 15 - Jun - 2025 19 - Jun - 2025 7300 GBP
Barcelona , Spain 15 - Jun - 2025 19 - Jun - 2025 6950 GBP
Zurich , Switzerland 15 - Jun - 2025 19 - Jun - 2025 7950 GBP
Istanbul , Turkey 22 - Jun - 2025 26 - Jun - 2025 4700 GBP
Bali , Indonesia 22 - Jun - 2025 26 - Jun - 2025 8100 GBP
Singapore , Singapore 22 - Jun - 2025 26 - Jun - 2025 7500 GBP
Washington , United States 22 - Jun - 2025 26 - Jun - 2025 11000 GBP
London , UK 1 - Jun - 2025 5 - Jun - 2025 4950 GBP
Madrid , Spain 1 - Jun - 2025 5 - Jun - 2025 6950 GBP
Munich , Germany 1 - Jun - 2025 5 - Jun - 2025 7900 GBP
Berlin , Germany 1 - Jun - 2025 5 - Jun - 2025 7900 GBP
New York , United States 1 - Jun - 2025 5 - Jun - 2025 10900 GBP
Amsterdam , Netherlands 1 - Jun - 2025 5 - Jun - 2025 8100 GBP
Milan , Italy 1 - Jun - 2025 5 - Jun - 2025 6950 GBP
Geneva , Switzerland 8 - Jun - 2025 12 - Jun - 2025 8950 GBP
Sydney , Australia 15 - Jun - 2025 19 - Jun - 2025 10900 GBP
Interlaken , Switzerland 15 - Jun - 2025 19 - Jun - 2025 8950 GBP
Taipei , Taiwan 22 - Jun - 2025 26 - Jun - 2025 9300 GBP
Paris , France 6 - Jul - 2025 10 - Jul - 2025 6700 GBP
Hong Kong , Hong Kong 6 - Jul - 2025 10 - Jul - 2025 8500 GBP
Dubai , UAE 6 - Jul - 2025 10 - Jul - 2025 4987.5 GBP
Tokyo , Japan 6 - Jul - 2025 10 - Jul - 2025 9750 GBP
London , UK 13 - Jul - 2025 17 - Jul - 2025 4950 GBP
Madrid , Spain 13 - Jul - 2025 17 - Jul - 2025 6950 GBP
Munich , Germany 13 - Jul - 2025 17 - Jul - 2025 7900 GBP
Berlin , Germany 13 - Jul - 2025 17 - Jul - 2025 7900 GBP
New York , United States 13 - Jul - 2025 17 - Jul - 2025 10900 GBP
Amsterdam , Netherlands 13 - Jul - 2025 17 - Jul - 2025 8100 GBP
Milan , Italy 13 - Jul - 2025 17 - Jul - 2025 6950 GBP
London , UK 20 - Jul - 2025 24 - Jul - 2025 4950 GBP
Madrid , Spain 20 - Jul - 2025 24 - Jul - 2025 6950 GBP
Munich , Germany 20 - Jul - 2025 24 - Jul - 2025 7900 GBP
Berlin , Germany 20 - Jul - 2025 24 - Jul - 2025 7900 GBP
New York , United States 20 - Jul - 2025 24 - Jul - 2025 10900 GBP
Amsterdam , Netherlands 20 - Jul - 2025 24 - Jul - 2025 8100 GBP
Milan , Italy 20 - Jul - 2025 24 - Jul - 2025 6950 GBP
Istanbul , Turkey 27 - Jul - 2025 31 - Jul - 2025 4700 GBP
Bali , Indonesia 27 - Jul - 2025 31 - Jul - 2025 8100 GBP
Singapore , Singapore 27 - Jul - 2025 31 - Jul - 2025 7500 GBP
Washington , United States 27 - Jul - 2025 31 - Jul - 2025 11000 GBP
Geneva , Switzerland 6 - Jul - 2025 10 - Jul - 2025 8950 GBP
Taipei , Taiwan 27 - Jul - 2025 31 - Jul - 2025 9300 GBP
Dubai , UAE 3 - Aug - 2025 7 - Aug - 2025 4987.5 GBP
Paris , France 3 - Aug - 2025 7 - Aug - 2025 6700 GBP
Hong Kong , Hong Kong 3 - Aug - 2025 7 - Aug - 2025 8500 GBP
Tokyo , Japan 3 - Aug - 2025 7 - Aug - 2025 9750 GBP
Kuala Lumpur , Malaysia 10 - Aug - 2025 14 - Aug - 2025 4750 GBP
Rome , Italy 10 - Aug - 2025 14 - Aug - 2025 7300 GBP
Barcelona , Spain 10 - Aug - 2025 14 - Aug - 2025 6950 GBP
Zurich , Switzerland 10 - Aug - 2025 14 - Aug - 2025 7950 GBP
Istanbul , Turkey 17 - Aug - 2025 21 - Aug - 2025 4700 GBP
Bali , Indonesia 17 - Aug - 2025 21 - Aug - 2025 8100 GBP
Singapore , Singapore 17 - Aug - 2025 21 - Aug - 2025 7500 GBP
Washington , United States 17 - Aug - 2025 21 - Aug - 2025 11000 GBP
London , UK 24 - Aug - 2025 28 - Aug - 2025 4950 GBP
Madrid , Spain 24 - Aug - 2025 28 - Aug - 2025 6950 GBP
Munich , Germany 24 - Aug - 2025 28 - Aug - 2025 7900 GBP
Berlin , Germany 24 - Aug - 2025 28 - Aug - 2025 7900 GBP
New York , United States 24 - Aug - 2025 28 - Aug - 2025 10900 GBP
Amsterdam , Netherlands 24 - Aug - 2025 28 - Aug - 2025 8100 GBP
Milan , Italy 24 - Aug - 2025 28 - Aug - 2025 6950 GBP
Geneva , Switzerland 3 - Aug - 2025 7 - Aug - 2025 8950 GBP
Sydney , Australia 10 - Aug - 2025 14 - Aug - 2025 10900 GBP
Interlaken , Switzerland 10 - Aug - 2025 14 - Aug - 2025 8950 GBP
Taipei , Taiwan 17 - Aug - 2025 21 - Aug - 2025 9300 GBP
Paris , France 28 - Sep - 2025 2 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 28 - Sep - 2025 2 - Oct - 2025 8500 GBP
Dubai , UAE 28 - Sep - 2025 2 - Oct - 2025 4987.5 GBP
Tokyo , Japan 28 - Sep - 2025 2 - Oct - 2025 9750 GBP
London , UK 7 - Sep - 2025 11 - Sep - 2025 4950 GBP
Madrid , Spain 7 - Sep - 2025 11 - Sep - 2025 6950 GBP
Munich , Germany 7 - Sep - 2025 11 - Sep - 2025 7900 GBP
Berlin , Germany 7 - Sep - 2025 11 - Sep - 2025 7900 GBP
New York , United States 7 - Sep - 2025 11 - Sep - 2025 10900 GBP
Amsterdam , Netherlands 7 - Sep - 2025 11 - Sep - 2025 8100 GBP
Milan , Italy 7 - Sep - 2025 11 - Sep - 2025 6950 GBP
Kuala Lumpur , Malaysia 14 - Sep - 2025 18 - Sep - 2025 4750 GBP
Rome , Italy 14 - Sep - 2025 18 - Sep - 2025 7300 GBP
Barcelona , Spain 14 - Sep - 2025 18 - Sep - 2025 6950 GBP
Zurich , Switzerland 14 - Sep - 2025 18 - Sep - 2025 7950 GBP
Istanbul , Turkey 21 - Sep - 2025 25 - Sep - 2025 4700 GBP
Bali , Indonesia 21 - Sep - 2025 25 - Sep - 2025 8100 GBP
Singapore , Singapore 21 - Sep - 2025 25 - Sep - 2025 7500 GBP
Washington , United States 21 - Sep - 2025 25 - Sep - 2025 11000 GBP
Geneva , Switzerland 28 - Sep - 2025 2 - Oct - 2025 8950 GBP
Sydney , Australia 14 - Sep - 2025 18 - Sep - 2025 10900 GBP
Interlaken , Switzerland 14 - Sep - 2025 18 - Sep - 2025 8950 GBP
Taipei , Taiwan 21 - Sep - 2025 25 - Sep - 2025 9300 GBP
Dubai , UAE 19 - Oct - 2025 23 - Oct - 2025 4987.5 GBP
Paris , France 19 - Oct - 2025 23 - Oct - 2025 6700 GBP
Hong Kong , Hong Kong 19 - Oct - 2025 23 - Oct - 2025 8500 GBP
Tokyo , Japan 19 - Oct - 2025 23 - Oct - 2025 9750 GBP
Istanbul , Turkey 5 - Oct - 2025 9 - Oct - 2025 4700 GBP
Bali , Indonesia 5 - Oct - 2025 9 - Oct - 2025 8100 GBP
Singapore , Singapore 5 - Oct - 2025 9 - Oct - 2025 7500 GBP
Washington , United States 5 - Oct - 2025 9 - Oct - 2025 11000 GBP
London , UK 12 - Oct - 2025 16 - Oct - 2025 4950 GBP
Madrid , Spain 12 - Oct - 2025 16 - Oct - 2025 6950 GBP
Munich , Germany 12 - Oct - 2025 16 - Oct - 2025 7900 GBP
Berlin , Germany 12 - Oct - 2025 16 - Oct - 2025 7900 GBP
New York , United States 12 - Oct - 2025 16 - Oct - 2025 10900 GBP
Amsterdam , Netherlands 12 - Oct - 2025 16 - Oct - 2025 8100 GBP
Milan , Italy 12 - Oct - 2025 16 - Oct - 2025 6950 GBP
Geneva , Switzerland 19 - Oct - 2025 23 - Oct - 2025 8950 GBP
Taipei , Taiwan 5 - Oct - 2025 9 - Oct - 2025 9300 GBP

Course Syllabus

Introduction

PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this programme you will learn:

  • The tools and techniques required to manage reputation in a complex media environment
  • How to manage knowledge within the business for effective media management
  • How to shape external perceptions of your organisation by first class corporate internal communications
  • How to develop a strategic approach and a clear plan of action

Objectives

  • To set Corporate Affairs in strategic anticipatory and effective context
  • To develop an understanding of stakeholder programmes for regular, focused communication
  • Examine the development of Corporate Affairs tools
  • Understanding the development of strategy/plans/tactics and co-ordinating these
  • Evaluation and the use of research

Content

Day one

Introduction and Welcome: The Power of Communication

  • Introduction and welcome
  • Course programmed, design and options
  • Opening exercise: Goal setting
  • Corporate Affairs and Public Affairs approaches
  • Corporate identity and image
  • Corporate communications overview and strategy
  • External reputation management Communication as a change agent
  • Communication as goal for all managers

Day two

From the Inside Out: Crafting Consistent Messages

  • Internal communications
  • Family and friends as Stakeholder
  • Measuring emotional capital
  • Communications channels mapping and monitoring
  • Setting internal communications goals
  • New media for rapid interaction
  • Champions, opinion formers and incentivisation
  • The place of the company magazine/newsletter
  • The multinational internal communications programme
  • Commitment from internal decision makers

Day Three

Risks and Threats: Their Identification and Management

  • Single issue politics
  • Special interest groups
  • Whistleblowers and the rules of disclosure
  • External opinion formers
  • Cause related PR and core values
  • Campaigns, their design and planning
  • A crisis management toolkit
  • Stakeholder interest inventories
  • Opinion former networks

Day Four

Corporate Affair/PR in the Corporate Mix

  • PR in the communications mix
  • PR in the marketing mix
  • Direct response PR
  • Financial PR
  • PR and strategy
  • Brand PR
  • Persuasion measurement techniques
  • Integrating PR/Communications and marketing plans
  • The art of leveraging
  • Corporate affairs and customer relations

Day Five

Powerful and Persuasive Action Planning

  • Measurement of performance: bottom line impact
  • Translating strategy to tactics
  • Horizons for PR and corporate affairs development
  • Tools and Techniques summary: a tactical inventory
  • Recruiting allies: a networking approach
  • Justifying the plan and convincing top management
  • Making the most of other disciplines to maximise results
  • Individual and group consultancy
  • Further sources of help and information

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