/  Public Relations and Corporate Communications Training

Public Relations and Corporate Communications Training

BMC Training provides a training course in Public Relations and Corporate Communications in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • London
    12 - 7 - 2020
    16 - 7 - 2020
  • Madrid
    12 - 7 - 2020
    16 - 7 - 2020
  • Munich
    12 - 7 - 2020
    16 - 7 - 2020
  • Berlin
    12 - 7 - 2020
    16 - 7 - 2020
  • New York
    12 - 7 - 2020
    16 - 7 - 2020
  • London
    19 - 7 - 2020
    23 - 7 - 2020
  • Madrid
    19 - 7 - 2020
    23 - 7 - 2020
  • Munich
    19 - 7 - 2020
    23 - 7 - 2020
  • Berlin
    19 - 7 - 2020
    23 - 7 - 2020
  • New York
    19 - 7 - 2020
    23 - 7 - 2020
  • Istanbul
    26 - 7 - 2020
    30 - 7 - 2020
  • Bali
    26 - 7 - 2020
    30 - 7 - 2020
  • Singapore
    26 - 7 - 2020
    30 - 7 - 2020
  • Washington
    26 - 7 - 2020
    30 - 7 - 2020
  • Dubai
    2 - 8 - 2020
    6 - 8 - 2020
  • Paris
    2 - 8 - 2020
    6 - 8 - 2020
  • Hong Kong
    2 - 8 - 2020
    6 - 8 - 2020
  • Kuala Lumpur
    9 - 8 - 2020
    13 - 8 - 2020
  • Rome
    9 - 8 - 2020
    13 - 8 - 2020
  • Barcelona
    9 - 8 - 2020
    13 - 8 - 2020
  • Zurich
    9 - 8 - 2020
    13 - 8 - 2020
  • Istanbul
    16 - 8 - 2020
    20 - 8 - 2020
  • Bali
    16 - 8 - 2020
    20 - 8 - 2020
  • Singapore
    16 - 8 - 2020
    20 - 8 - 2020
  • Washington
    16 - 8 - 2020
    20 - 8 - 2020
  • London
    23 - 8 - 2020
    27 - 8 - 2020
  • Madrid
    23 - 8 - 2020
    27 - 8 - 2020
  • Munich
    23 - 8 - 2020
    27 - 8 - 2020
  • Berlin
    23 - 8 - 2020
    27 - 8 - 2020
  • New York
    23 - 8 - 2020
    27 - 8 - 2020
  • Dubai
    27 - 9 - 2020
    1 - 10 - 2020
  • Paris
    27 - 9 - 2020
    1 - 10 - 2020
  • Hong Kong
    27 - 9 - 2020
    1 - 10 - 2020
  • London
    6 - 9 - 2020
    10 - 9 - 2020
  • Madrid
    6 - 9 - 2020
    10 - 9 - 2020
  • Munich
    6 - 9 - 2020
    10 - 9 - 2020
  • Berlin
    6 - 9 - 2020
    10 - 9 - 2020
  • New York
    6 - 9 - 2020
    10 - 9 - 2020
  • Kuala Lumpur
    13 - 9 - 2020
    17 - 9 - 2020
  • Rome
    13 - 9 - 2020
    17 - 9 - 2020
  • Barcelona
    13 - 9 - 2020
    17 - 9 - 2020
  • Zurich
    13 - 9 - 2020
    17 - 9 - 2020
  • Istanbul
    20 - 9 - 2020
    24 - 9 - 2020
  • Bali
    20 - 9 - 2020
    24 - 9 - 2020
  • Singapore
    20 - 9 - 2020
    24 - 9 - 2020
  • Washington
    20 - 9 - 2020
    24 - 9 - 2020
  • Dubai
    18 - 10 - 2020
    22 - 10 - 2020
  • Paris
    18 - 10 - 2020
    22 - 10 - 2020
  • Hong Kong
    18 - 10 - 2020
    22 - 10 - 2020
  • Kuala Lumpur
    25 - 10 - 2020
    29 - 10 - 2020
  • Rome
    25 - 10 - 2020
    29 - 10 - 2020
  • Barcelona
    25 - 10 - 2020
    29 - 10 - 2020
  • Zurich
    25 - 10 - 2020
    29 - 10 - 2020
  • Istanbul
    4 - 10 - 2020
    8 - 10 - 2020
  • Bali
    4 - 10 - 2020
    8 - 10 - 2020
  • Singapore
    4 - 10 - 2020
    8 - 10 - 2020
  • Washington
    4 - 10 - 2020
    8 - 10 - 2020
  • London
    11 - 10 - 2020
    15 - 10 - 2020
  • Madrid
    11 - 10 - 2020
    15 - 10 - 2020
  • Munich
    11 - 10 - 2020
    15 - 10 - 2020
  • Berlin
    11 - 10 - 2020
    15 - 10 - 2020
  • New York
    11 - 10 - 2020
    15 - 10 - 2020
  • Dubai
    15 - 11 - 2020
    19 - 11 - 2020
  • Paris
    15 - 11 - 2020
    19 - 11 - 2020
  • Hong Kong
    15 - 11 - 2020
    19 - 11 - 2020
  • London
    22 - 11 - 2020
    26 - 11 - 2020
  • Madrid
    22 - 11 - 2020
    26 - 11 - 2020
  • Munich
    22 - 11 - 2020
    26 - 11 - 2020
  • Berlin
    22 - 11 - 2020
    26 - 11 - 2020
  • New York
    22 - 11 - 2020
    26 - 11 - 2020
  • Kuala Lumpur
    1 - 11 - 2020
    5 - 11 - 2020
  • Rome
    1 - 11 - 2020
    5 - 11 - 2020
  • Barcelona
    1 - 11 - 2020
    5 - 11 - 2020
  • Zurich
    1 - 11 - 2020
    5 - 11 - 2020
  • Istanbul
    8 - 11 - 2020
    12 - 11 - 2020
  • Bali
    8 - 11 - 2020
    12 - 11 - 2020
  • Singapore
    8 - 11 - 2020
    12 - 11 - 2020
  • Washington
    8 - 11 - 2020
    12 - 11 - 2020
  • Dubai
    20 - 12 - 2020
    24 - 12 - 2020
  • Paris
    20 - 12 - 2020
    24 - 12 - 2020
  • Hong Kong
    20 - 12 - 2020
    24 - 12 - 2020
  • Kuala Lumpur
    27 - 12 - 2020
    31 - 12 - 2020
  • Rome
    27 - 12 - 2020
    31 - 12 - 2020
  • Barcelona
    27 - 12 - 2020
    31 - 12 - 2020
  • Zurich
    27 - 12 - 2020
    31 - 12 - 2020
  • Istanbul
    13 - 12 - 2020
    17 - 12 - 2020
  • Bali
    13 - 12 - 2020
    17 - 12 - 2020
  • Singapore
    13 - 12 - 2020
    17 - 12 - 2020
  • Washington
    13 - 12 - 2020
    17 - 12 - 2020
  • London
    6 - 12 - 2020
    10 - 12 - 2020
  • Madrid
    6 - 12 - 2020
    10 - 12 - 2020
  • Munich
    6 - 12 - 2020
    10 - 12 - 2020
  • Berlin
    6 - 12 - 2020
    10 - 12 - 2020
  • New York
    6 - 12 - 2020
    10 - 12 - 2020

Introduction

PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this programme you will learn:

  • The tools and techniques required to manage reputation in a complex media environment
  • How to manage knowledge within the business for effective media management
  • How to shape external perceptions of your organisation by first class corporate internal communications
  • How to develop a strategic approach and a clear plan of action

Objectives

  • To set Corporate Affairs in strategic anticipatory and effective context
  • To develop an understanding of stakeholder programmes for regular, focused communication
  • Examine the development of Corporate Affairs tools
  • Understanding the development of strategy/plans/tactics and co-ordinating these
  • Evaluation and the use of research

Content

Day one

Introduction and Welcome: The Power of Communication

  • Introduction and welcome
  • Course programmed, design and options
  • Opening exercise: Goal setting
  • Corporate Affairs and Public Affairs approaches
  • Corporate identity and image
  • Corporate communications overview and strategy
  • External reputation management Communication as a change agent
  • Communication as goal for all managers

Day two

From the Inside Out: Crafting Consistent Messages

  • Internal communications
  • Family and friends as Stakeholder
  • Measuring emotional capital
  • Communications channels mapping and monitoring
  • Setting internal communications goals
  • New media for rapid interaction
  • Champions, opinion formers and incentivisation
  • The place of the company magazine/newsletter
  • The multinational internal communications programme
  • Commitment from internal decision makers

Day Three

Risks and Threats: Their Identification and Management

  • Single issue politics
  • Special interest groups
  • Whistleblowers and the rules of disclosure
  • External opinion formers
  • Cause related PR and core values
  • Campaigns, their design and planning
  • A crisis management toolkit
  • Stakeholder interest inventories
  • Opinion former networks

Day Four

Corporate Affair/PR in the Corporate Mix

  • PR in the communications mix
  • PR in the marketing mix
  • Direct response PR
  • Financial PR
  • PR and strategy
  • Brand PR
  • Persuasion measurement techniques
  • Integrating PR/Communications and marketing plans
  • The art of leveraging
  • Corporate affairs and customer relations

Day Five

Powerful and Persuasive Action Planning

  • Measurement of performance: bottom line impact
  • Translating strategy to tactics
  • Horizons for PR and corporate affairs development
  • Tools and Techniques summary: a tactical inventory
  • Recruiting allies: a networking approach
  • Justifying the plan and convincing top management
  • Making the most of other disciplines to maximise results
  • Individual and group consultancy
  • Further sources of help and information

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