/  Public Relations and Corporate Communications Training

Public Relations and Corporate Communications Training

BMC Training provides a training course in Public Relations and Corporate Communications in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • London
    21 - 10 - 2018
    25 - 10 - 2018
  • Dubai
    7 - 10 - 2018
    11 - 10 - 2018
  • Paris
    21 - 10 - 2018
    25 - 10 - 2018
  • Kuala Lumpur
    4 - 11 - 2018
    8 - 11 - 2018
  • Istanbul
    25 - 11 - 2018
    29 - 11 - 2018
  • Bali
    4 - 11 - 2018
    8 - 11 - 2018
  • London
    16 - 12 - 2018
    20 - 12 - 2018
  • Dubai
    23 - 12 - 2018
    27 - 12 - 2018
  • Paris
    16 - 12 - 2018
    20 - 12 - 2018
  • London
    2 - 12 - 2018
    6 - 12 - 2018
  • Dubai
    30 - 12 - 2018
    3 - 1 - 2019
  • Kuala Lumpur
    13 - 1 - 2019
    17 - 1 - 2019
  • Istanbul
    6 - 1 - 2019
    10 - 1 - 2019
  • Bali
    13 - 1 - 2019
    17 - 1 - 2019
  • London
    24 - 2 - 2019
    28 - 2 - 2019
  • Dubai
    3 - 2 - 2019
    7 - 2 - 2019
  • Paris
    24 - 2 - 2019
    28 - 2 - 2019
  • Kuala Lumpur
    10 - 3 - 2019
    14 - 3 - 2019
  • Istanbul
    24 - 3 - 2019
    28 - 3 - 2019
  • Bali
    10 - 3 - 2019
    14 - 3 - 2019
  • London
    28 - 4 - 2019
    2 - 5 - 2019
  • Dubai
    28 - 4 - 2019
    2 - 5 - 2019
  • Paris
    28 - 4 - 2019
    2 - 5 - 2019
  • Kuala Lumpur
    26 - 5 - 2019
    30 - 5 - 2019
  • Istanbul
    5 - 5 - 2019
    9 - 5 - 2019
  • Bali
    26 - 5 - 2019
    30 - 5 - 2019
  • London
    9 - 6 - 2019
    13 - 6 - 2019
  • Dubai
    16 - 6 - 2019
    20 - 6 - 2019
  • Paris
    9 - 6 - 2019
    13 - 6 - 2019
  • Kuala Lumpur
    21 - 7 - 2019
    25 - 7 - 2019
  • Istanbul
    14 - 7 - 2019
    18 - 7 - 2019
  • Bali
    21 - 7 - 2019
    25 - 7 - 2019
  • London
    4 - 8 - 2019
    8 - 8 - 2019
  • Dubai
    25 - 8 - 2019
    29 - 8 - 2019
  • Paris
    4 - 8 - 2019
    8 - 8 - 2019
  • Kuala Lumpur
    1 - 9 - 2019
    5 - 9 - 2019
  • Istanbul
    1 - 9 - 2019
    5 - 9 - 2019
  • Bali
    1 - 9 - 2019
    5 - 9 - 2019

Introduction

PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this programme you will learn:

  • The tools and techniques required to manage reputation in a complex media environment
  • How to manage knowledge within the business for effective media management
  • How to shape external perceptions of your organisation by first class corporate internal communications
  • How to develop a strategic approach and a clear plan of action

Objectives

  • To set Corporate Affairs in strategic anticipatory and effective context
  • To develop an understanding of stakeholder programmes for regular, focused communication
  • Examine the development of Corporate Affairs tools
  • Understanding the development of strategy/plans/tactics and co-ordinating these
  • Evaluation and the use of research

Content

Day one

Introduction and Welcome: The Power of Communication

  • Introduction and welcome
  • Course programmed, design and options
  • Opening exercise: Goal setting
  • Corporate Affairs and Public Affairs approaches
  • Corporate identity and image
  • Corporate communications overview and strategy
  • External reputation management Communication as a change agent
  • Communication as goal for all managers

Day two

From the Inside Out: Crafting Consistent Messages

  • Internal communications
  • Family and friends as Stakeholder
  • Measuring emotional capital
  • Communications channels mapping and monitoring
  • Setting internal communications goals
  • New media for rapid interaction
  • Champions, opinion formers and incentivisation
  • The place of the company magazine/newsletter
  • The multinational internal communications programme
  • Commitment from internal decision makers

Day Three

Risks and Threats: Their Identification and Management

  • Single issue politics
  • Special interest groups
  • Whistleblowers and the rules of disclosure
  • External opinion formers
  • Cause related PR and core values
  • Campaigns, their design and planning
  • A crisis management toolkit
  • Stakeholder interest inventories
  • Opinion former networks

Day Four

Corporate Affair/PR in the Corporate Mix

  • PR in the communications mix
  • PR in the marketing mix
  • Direct response PR
  • Financial PR
  • PR and strategy
  • Brand PR
  • Persuasion measurement techniques
  • Integrating PR/Communications and marketing plans
  • The art of leveraging
  • Corporate affairs and customer relations

Day Five

Powerful and Persuasive Action Planning

  • Measurement of performance: bottom line impact
  • Translating strategy to tactics
  • Horizons for PR and corporate affairs development
  • Tools and Techniques summary: a tactical inventory
  • Recruiting allies: a networking approach
  • Justifying the plan and convincing top management
  • Making the most of other disciplines to maximise results
  • Individual and group consultancy
  • Further sources of help and information

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