Public Relations and Corporate Communications Course

BMC Training provides Public Relations and Corporate Communications in PR , Customer Services , Sales and Marketing. There are 35 training sessions in different cities.

Public Relations and Corporate Communications Course Schedule

Type a city name
Venue Start Date End Date Details
Istanbul , Turkey 1 - 10 - 2023 5 - 10 - 2023
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London , UK 8 - 10 - 2023 12 - 10 - 2023
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Dubai , UAE 15 - 10 - 2023 19 - 10 - 2023
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Paris , France 15 - 10 - 2023 19 - 10 - 2023
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Kuala Lumpur , Malaysia 22 - 10 - 2023 26 - 10 - 2023
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Kuala Lumpur , Malaysia 5 - 11 - 2023 9 - 11 - 2023
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Istanbul , Turkey 12 - 11 - 2023 16 - 11 - 2023
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Dubai , UAE 19 - 11 - 2023 23 - 11 - 2023
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Paris , France 19 - 11 - 2023 23 - 11 - 2023
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London , UK 26 - 11 - 2023 30 - 11 - 2023
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London , UK 3 - 12 - 2023 7 - 12 - 2023
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Istanbul , Turkey 10 - 12 - 2023 14 - 12 - 2023
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Dubai , UAE 17 - 12 - 2023 21 - 12 - 2023
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Paris , France 17 - 12 - 2023 21 - 12 - 2023
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Kuala Lumpur , Malaysia 24 - 12 - 2023 28 - 12 - 2023
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Istanbul , Turkey 7 - 1 - 2024 11 - 1 - 2024
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Kuala Lumpur , Malaysia 14 - 1 - 2024 18 - 1 - 2024
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London , UK 21 - 1 - 2024 25 - 1 - 2024
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Dubai , UAE 28 - 1 - 2024 1 - 2 - 2024
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Paris , France 28 - 1 - 2024 1 - 2 - 2024
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London , UK 4 - 2 - 2024 8 - 2 - 2024
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Istanbul , Turkey 11 - 2 - 2024 15 - 2 - 2024
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Kuala Lumpur , Malaysia 18 - 2 - 2024 22 - 2 - 2024
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Dubai , UAE 25 - 2 - 2024 29 - 2 - 2024
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Paris , France 25 - 2 - 2024 29 - 2 - 2024
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Kuala Lumpur , Malaysia 3 - 3 - 2024 7 - 3 - 2024
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London , UK 10 - 3 - 2024 14 - 3 - 2024
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Dubai , UAE 17 - 3 - 2024 21 - 3 - 2024
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Paris , France 17 - 3 - 2024 21 - 3 - 2024
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Istanbul , Turkey 24 - 3 - 2024 28 - 3 - 2024
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Kuala Lumpur , Malaysia 7 - 4 - 2024 11 - 4 - 2024
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Istanbul , Turkey 14 - 4 - 2024 18 - 4 - 2024
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London , UK 21 - 4 - 2024 25 - 4 - 2024
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Dubai , UAE 28 - 4 - 2024 2 - 5 - 2024
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Paris , France 28 - 4 - 2024 2 - 5 - 2024
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Course Description

Introduction

PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this programme you will learn:

  • The tools and techniques required to manage reputation in a complex media environment
  • How to manage knowledge within the business for effective media management
  • How to shape external perceptions of your organisation by first class corporate internal communications
  • How to develop a strategic approach and a clear plan of action

Objectives

  • To set Corporate Affairs in strategic anticipatory and effective context
  • To develop an understanding of stakeholder programmes for regular, focused communication
  • Examine the development of Corporate Affairs tools
  • Understanding the development of strategy/plans/tactics and co-ordinating these
  • Evaluation and the use of research

Content

Day one

Introduction and Welcome: The Power of Communication

  • Introduction and welcome
  • Course programmed, design and options
  • Opening exercise: Goal setting
  • Corporate Affairs and Public Affairs approaches
  • Corporate identity and image
  • Corporate communications overview and strategy
  • External reputation management Communication as a change agent
  • Communication as goal for all managers

Day two

From the Inside Out: Crafting Consistent Messages

  • Internal communications
  • Family and friends as Stakeholder
  • Measuring emotional capital
  • Communications channels mapping and monitoring
  • Setting internal communications goals
  • New media for rapid interaction
  • Champions, opinion formers and incentivisation
  • The place of the company magazine/newsletter
  • The multinational internal communications programme
  • Commitment from internal decision makers

Day Three

Risks and Threats: Their Identification and Management

  • Single issue politics
  • Special interest groups
  • Whistleblowers and the rules of disclosure
  • External opinion formers
  • Cause related PR and core values
  • Campaigns, their design and planning
  • A crisis management toolkit
  • Stakeholder interest inventories
  • Opinion former networks

Day Four

Corporate Affair/PR in the Corporate Mix

  • PR in the communications mix
  • PR in the marketing mix
  • Direct response PR
  • Financial PR
  • PR and strategy
  • Brand PR
  • Persuasion measurement techniques
  • Integrating PR/Communications and marketing plans
  • The art of leveraging
  • Corporate affairs and customer relations

Day Five

Powerful and Persuasive Action Planning

  • Measurement of performance: bottom line impact
  • Translating strategy to tactics
  • Horizons for PR and corporate affairs development
  • Tools and Techniques summary: a tactical inventory
  • Recruiting allies: a networking approach
  • Justifying the plan and convincing top management
  • Making the most of other disciplines to maximise results
  • Individual and group consultancy
  • Further sources of help and information