/  Product Launch and Management Training

Product Launch and Management Training

BMC Training provides a training course in Product Launch and Management in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • London
    27 - 10 - 2019
    31 - 10 - 2019
  • Madrid
    27 - 10 - 2019
    31 - 10 - 2019
  • Munich
    27 - 10 - 2019
    31 - 10 - 2019
  • Berlin
    27 - 10 - 2019
    31 - 10 - 2019
  • New York
    27 - 10 - 2019
    31 - 10 - 2019
  • Kuala Lumpur
    17 - 11 - 2019
    21 - 11 - 2019
  • Rome
    17 - 11 - 2019
    21 - 11 - 2019
  • Rome
    17 - 11 - 2019
    21 - 11 - 2019
  • Barcelona
    17 - 11 - 2019
    21 - 11 - 2019
  • Zurich
    17 - 11 - 2019
    21 - 11 - 2019
  • Kuala Lumpur
    24 - 11 - 2019
    28 - 11 - 2019
  • Rome
    24 - 11 - 2019
    28 - 11 - 2019
  • Rome
    24 - 11 - 2019
    28 - 11 - 2019
  • Barcelona
    24 - 11 - 2019
    28 - 11 - 2019
  • Zurich
    24 - 11 - 2019
    28 - 11 - 2019
  • London
    3 - 11 - 2019
    7 - 11 - 2019
  • Madrid
    3 - 11 - 2019
    7 - 11 - 2019
  • Munich
    3 - 11 - 2019
    7 - 11 - 2019
  • Berlin
    3 - 11 - 2019
    7 - 11 - 2019
  • New York
    3 - 11 - 2019
    7 - 11 - 2019
  • Dubai
    10 - 11 - 2019
    14 - 11 - 2019
  • Paris
    10 - 11 - 2019
    14 - 11 - 2019
  • Hong Kong
    10 - 11 - 2019
    14 - 11 - 2019
  • London
    24 - 11 - 2019
    28 - 11 - 2019
  • Madrid
    24 - 11 - 2019
    28 - 11 - 2019
  • Munich
    24 - 11 - 2019
    28 - 11 - 2019
  • Berlin
    24 - 11 - 2019
    28 - 11 - 2019
  • New York
    24 - 11 - 2019
    28 - 11 - 2019
  • Kuala Lumpur
    15 - 12 - 2019
    19 - 12 - 2019
  • Rome
    15 - 12 - 2019
    19 - 12 - 2019
  • Rome
    15 - 12 - 2019
    19 - 12 - 2019
  • Barcelona
    15 - 12 - 2019
    19 - 12 - 2019
  • Zurich
    15 - 12 - 2019
    19 - 12 - 2019
  • London
    22 - 12 - 2019
    26 - 12 - 2019
  • Madrid
    22 - 12 - 2019
    26 - 12 - 2019
  • Munich
    22 - 12 - 2019
    26 - 12 - 2019
  • Berlin
    22 - 12 - 2019
    26 - 12 - 2019
  • New York
    22 - 12 - 2019
    26 - 12 - 2019
  • Istanbul
    8 - 12 - 2019
    12 - 12 - 2019
  • Bali
    8 - 12 - 2019
    12 - 12 - 2019
  • Singapore
    8 - 12 - 2019
    12 - 12 - 2019
  • Washington
    8 - 12 - 2019
    12 - 12 - 2019
  • Dubai
    1 - 12 - 2019
    5 - 12 - 2019
  • Paris
    1 - 12 - 2019
    5 - 12 - 2019
  • Hong Kong
    1 - 12 - 2019
    5 - 12 - 2019
  • Kuala Lumpur
    26 - 1 - 2020
    30 - 1 - 2020
  • Rome
    26 - 1 - 2020
    30 - 1 - 2020
  • Rome
    26 - 1 - 2020
    30 - 1 - 2020
  • Barcelona
    26 - 1 - 2020
    30 - 1 - 2020
  • Zurich
    26 - 1 - 2020
    30 - 1 - 2020
  • Kuala Lumpur
    19 - 1 - 2020
    23 - 1 - 2020
  • Rome
    19 - 1 - 2020
    23 - 1 - 2020
  • Rome
    19 - 1 - 2020
    23 - 1 - 2020
  • Barcelona
    19 - 1 - 2020
    23 - 1 - 2020
  • Zurich
    19 - 1 - 2020
    23 - 1 - 2020
  • London
    12 - 1 - 2020
    16 - 1 - 2020
  • Madrid
    12 - 1 - 2020
    16 - 1 - 2020
  • Munich
    12 - 1 - 2020
    16 - 1 - 2020
  • Berlin
    12 - 1 - 2020
    16 - 1 - 2020
  • New York
    12 - 1 - 2020
    16 - 1 - 2020
  • Dubai
    5 - 1 - 2020
    9 - 1 - 2020
  • Paris
    5 - 1 - 2020
    9 - 1 - 2020
  • Hong Kong
    5 - 1 - 2020
    9 - 1 - 2020
  • London
    19 - 1 - 2020
    23 - 1 - 2020
  • Madrid
    19 - 1 - 2020
    23 - 1 - 2020
  • Munich
    19 - 1 - 2020
    23 - 1 - 2020
  • Berlin
    19 - 1 - 2020
    23 - 1 - 2020
  • New York
    19 - 1 - 2020
    23 - 1 - 2020
  • Kuala Lumpur
    23 - 2 - 2020
    27 - 2 - 2020
  • Rome
    23 - 2 - 2020
    27 - 2 - 2020
  • Rome
    23 - 2 - 2020
    27 - 2 - 2020
  • Barcelona
    23 - 2 - 2020
    27 - 2 - 2020
  • Zurich
    23 - 2 - 2020
    27 - 2 - 2020
  • London
    16 - 2 - 2020
    20 - 2 - 2020
  • Madrid
    16 - 2 - 2020
    20 - 2 - 2020
  • Munich
    16 - 2 - 2020
    20 - 2 - 2020
  • Berlin
    16 - 2 - 2020
    20 - 2 - 2020
  • New York
    16 - 2 - 2020
    20 - 2 - 2020
  • Istanbul
    9 - 2 - 2020
    13 - 2 - 2020
  • Bali
    9 - 2 - 2020
    13 - 2 - 2020
  • Singapore
    9 - 2 - 2020
    13 - 2 - 2020
  • Washington
    9 - 2 - 2020
    13 - 2 - 2020
  • Dubai
    2 - 2 - 2020
    6 - 2 - 2020
  • Paris
    2 - 2 - 2020
    6 - 2 - 2020
  • Hong Kong
    2 - 2 - 2020
    6 - 2 - 2020
  • Kuala Lumpur
    15 - 3 - 2020
    19 - 3 - 2020
  • Rome
    15 - 3 - 2020
    19 - 3 - 2020
  • Rome
    15 - 3 - 2020
    19 - 3 - 2020
  • Barcelona
    15 - 3 - 2020
    19 - 3 - 2020
  • Zurich
    15 - 3 - 2020
    19 - 3 - 2020
  • Kuala Lumpur
    8 - 3 - 2020
    12 - 3 - 2020
  • Rome
    8 - 3 - 2020
    12 - 3 - 2020
  • Rome
    8 - 3 - 2020
    12 - 3 - 2020
  • Barcelona
    8 - 3 - 2020
    12 - 3 - 2020
  • Zurich
    8 - 3 - 2020
    12 - 3 - 2020
  • London
    1 - 3 - 2020
    5 - 3 - 2020
  • Madrid
    1 - 3 - 2020
    5 - 3 - 2020
  • Munich
    1 - 3 - 2020
    5 - 3 - 2020
  • Berlin
    1 - 3 - 2020
    5 - 3 - 2020
  • New York
    1 - 3 - 2020
    5 - 3 - 2020
  • Dubai
    22 - 3 - 2020
    26 - 3 - 2020
  • Paris
    22 - 3 - 2020
    26 - 3 - 2020
  • Hong Kong
    22 - 3 - 2020
    26 - 3 - 2020
  • London
    8 - 3 - 2020
    12 - 3 - 2020
  • Madrid
    8 - 3 - 2020
    12 - 3 - 2020
  • Munich
    8 - 3 - 2020
    12 - 3 - 2020
  • Berlin
    8 - 3 - 2020
    12 - 3 - 2020
  • New York
    8 - 3 - 2020
    12 - 3 - 2020
  • Kuala Lumpur
    26 - 4 - 2020
    30 - 4 - 2020
  • Rome
    26 - 4 - 2020
    30 - 4 - 2020
  • Rome
    26 - 4 - 2020
    30 - 4 - 2020
  • Barcelona
    26 - 4 - 2020
    30 - 4 - 2020
  • Zurich
    26 - 4 - 2020
    30 - 4 - 2020
  • London
    5 - 4 - 2020
    9 - 4 - 2020
  • Madrid
    5 - 4 - 2020
    9 - 4 - 2020
  • Munich
    5 - 4 - 2020
    9 - 4 - 2020
  • Berlin
    5 - 4 - 2020
    9 - 4 - 2020
  • New York
    5 - 4 - 2020
    9 - 4 - 2020
  • Istanbul
    12 - 4 - 2020
    16 - 4 - 2020
  • Bali
    12 - 4 - 2020
    16 - 4 - 2020
  • Singapore
    12 - 4 - 2020
    16 - 4 - 2020
  • Washington
    12 - 4 - 2020
    16 - 4 - 2020
  • Dubai
    19 - 4 - 2020
    23 - 4 - 2020
  • Paris
    19 - 4 - 2020
    23 - 4 - 2020
  • Hong Kong
    19 - 4 - 2020
    23 - 4 - 2020
  • Kuala Lumpur
    10 - 5 - 2020
    14 - 5 - 2020
  • Rome
    10 - 5 - 2020
    14 - 5 - 2020
  • Rome
    10 - 5 - 2020
    14 - 5 - 2020
  • Barcelona
    10 - 5 - 2020
    14 - 5 - 2020
  • Zurich
    10 - 5 - 2020
    14 - 5 - 2020
  • Kuala Lumpur
    3 - 5 - 2020
    7 - 5 - 2020
  • Rome
    3 - 5 - 2020
    7 - 5 - 2020
  • Rome
    3 - 5 - 2020
    7 - 5 - 2020
  • Barcelona
    3 - 5 - 2020
    7 - 5 - 2020
  • Zurich
    3 - 5 - 2020
    7 - 5 - 2020
  • London
    17 - 5 - 2020
    21 - 5 - 2020
  • Madrid
    17 - 5 - 2020
    21 - 5 - 2020
  • Munich
    17 - 5 - 2020
    21 - 5 - 2020
  • Berlin
    17 - 5 - 2020
    21 - 5 - 2020
  • New York
    17 - 5 - 2020
    21 - 5 - 2020
  • Dubai
    24 - 5 - 2020
    28 - 5 - 2020
  • Paris
    24 - 5 - 2020
    28 - 5 - 2020
  • Hong Kong
    24 - 5 - 2020
    28 - 5 - 2020
  • London
    3 - 5 - 2020
    7 - 5 - 2020
  • Madrid
    3 - 5 - 2020
    7 - 5 - 2020
  • Munich
    3 - 5 - 2020
    7 - 5 - 2020
  • Berlin
    3 - 5 - 2020
    7 - 5 - 2020
  • New York
    3 - 5 - 2020
    7 - 5 - 2020
  • Kuala Lumpur
    14 - 6 - 2020
    18 - 6 - 2020
  • Rome
    14 - 6 - 2020
    18 - 6 - 2020
  • Rome
    14 - 6 - 2020
    18 - 6 - 2020
  • Barcelona
    14 - 6 - 2020
    18 - 6 - 2020
  • Zurich
    14 - 6 - 2020
    18 - 6 - 2020
  • London
    21 - 6 - 2020
    25 - 6 - 2020
  • Madrid
    21 - 6 - 2020
    25 - 6 - 2020
  • Munich
    21 - 6 - 2020
    25 - 6 - 2020
  • Berlin
    21 - 6 - 2020
    25 - 6 - 2020
  • New York
    21 - 6 - 2020
    25 - 6 - 2020
  • Istanbul
    28 - 6 - 2020
    2 - 7 - 2020
  • Bali
    28 - 6 - 2020
    2 - 7 - 2020
  • Singapore
    28 - 6 - 2020
    2 - 7 - 2020
  • Washington
    28 - 6 - 2020
    2 - 7 - 2020
  • Dubai
    7 - 6 - 2020
    11 - 6 - 2020
  • Paris
    7 - 6 - 2020
    11 - 6 - 2020
  • Hong Kong
    7 - 6 - 2020
    11 - 6 - 2020
  • Kuala Lumpur
    5 - 7 - 2020
    9 - 7 - 2020
  • Rome
    5 - 7 - 2020
    9 - 7 - 2020
  • Rome
    5 - 7 - 2020
    9 - 7 - 2020
  • Barcelona
    5 - 7 - 2020
    9 - 7 - 2020
  • Zurich
    5 - 7 - 2020
    9 - 7 - 2020
  • Kuala Lumpur
    12 - 7 - 2020
    16 - 7 - 2020
  • Rome
    12 - 7 - 2020
    16 - 7 - 2020
  • Rome
    12 - 7 - 2020
    16 - 7 - 2020
  • Barcelona
    12 - 7 - 2020
    16 - 7 - 2020
  • Zurich
    12 - 7 - 2020
    16 - 7 - 2020
  • Kuala Lumpur
    19 - 7 - 2020
    23 - 7 - 2020
  • Rome
    19 - 7 - 2020
    23 - 7 - 2020
  • Rome
    19 - 7 - 2020
    23 - 7 - 2020
  • Barcelona
    19 - 7 - 2020
    23 - 7 - 2020
  • Zurich
    19 - 7 - 2020
    23 - 7 - 2020
  • Dubai
    26 - 7 - 2020
    30 - 7 - 2020
  • Paris
    26 - 7 - 2020
    30 - 7 - 2020
  • Hong Kong
    26 - 7 - 2020
    30 - 7 - 2020
  • London
    12 - 7 - 2020
    16 - 7 - 2020
  • Madrid
    12 - 7 - 2020
    16 - 7 - 2020
  • Munich
    12 - 7 - 2020
    16 - 7 - 2020
  • Berlin
    12 - 7 - 2020
    16 - 7 - 2020
  • New York
    12 - 7 - 2020
    16 - 7 - 2020
  • London
    19 - 7 - 2020
    23 - 7 - 2020
  • Madrid
    19 - 7 - 2020
    23 - 7 - 2020
  • Munich
    19 - 7 - 2020
    23 - 7 - 2020
  • Berlin
    19 - 7 - 2020
    23 - 7 - 2020
  • New York
    19 - 7 - 2020
    23 - 7 - 2020
  • Kuala Lumpur
    2 - 8 - 2020
    6 - 8 - 2020
  • Rome
    2 - 8 - 2020
    6 - 8 - 2020
  • Rome
    2 - 8 - 2020
    6 - 8 - 2020
  • Barcelona
    2 - 8 - 2020
    6 - 8 - 2020
  • Zurich
    2 - 8 - 2020
    6 - 8 - 2020
  • London
    9 - 8 - 2020
    13 - 8 - 2020
  • Madrid
    9 - 8 - 2020
    13 - 8 - 2020
  • Munich
    9 - 8 - 2020
    13 - 8 - 2020
  • Berlin
    9 - 8 - 2020
    13 - 8 - 2020
  • New York
    9 - 8 - 2020
    13 - 8 - 2020
  • Istanbul
    16 - 8 - 2020
    20 - 8 - 2020
  • Bali
    16 - 8 - 2020
    20 - 8 - 2020
  • Singapore
    16 - 8 - 2020
    20 - 8 - 2020
  • Washington
    16 - 8 - 2020
    20 - 8 - 2020
  • Dubai
    23 - 8 - 2020
    27 - 8 - 2020
  • Paris
    23 - 8 - 2020
    27 - 8 - 2020
  • Hong Kong
    23 - 8 - 2020
    27 - 8 - 2020
  • Kuala Lumpur
    27 - 9 - 2020
    1 - 10 - 2020
  • Rome
    27 - 9 - 2020
    1 - 10 - 2020
  • Rome
    27 - 9 - 2020
    1 - 10 - 2020
  • Barcelona
    27 - 9 - 2020
    1 - 10 - 2020
  • Zurich
    27 - 9 - 2020
    1 - 10 - 2020
  • Kuala Lumpur
    6 - 9 - 2020
    10 - 9 - 2020
  • Rome
    6 - 9 - 2020
    10 - 9 - 2020
  • Rome
    6 - 9 - 2020
    10 - 9 - 2020
  • Barcelona
    6 - 9 - 2020
    10 - 9 - 2020
  • Zurich
    6 - 9 - 2020
    10 - 9 - 2020
  • London
    13 - 9 - 2020
    17 - 9 - 2020
  • Madrid
    13 - 9 - 2020
    17 - 9 - 2020
  • Munich
    13 - 9 - 2020
    17 - 9 - 2020
  • Berlin
    13 - 9 - 2020
    17 - 9 - 2020
  • New York
    13 - 9 - 2020
    17 - 9 - 2020
  • Dubai
    20 - 9 - 2020
    24 - 9 - 2020
  • Paris
    20 - 9 - 2020
    24 - 9 - 2020
  • Hong Kong
    20 - 9 - 2020
    24 - 9 - 2020
  • London
    6 - 9 - 2020
    10 - 9 - 2020
  • Madrid
    6 - 9 - 2020
    10 - 9 - 2020
  • Munich
    6 - 9 - 2020
    10 - 9 - 2020
  • Berlin
    6 - 9 - 2020
    10 - 9 - 2020
  • New York
    6 - 9 - 2020
    10 - 9 - 2020
  • Istanbul
    4 - 10 - 2020
    8 - 10 - 2020
  • Bali
    4 - 10 - 2020
    8 - 10 - 2020
  • Singapore
    4 - 10 - 2020
    8 - 10 - 2020
  • Washington
    4 - 10 - 2020
    8 - 10 - 2020

Introduction

Who should attend:All staff concerned with their organization’s growth and profitability. This could include business development managers, marketing, sales, product and brand managers, Research and Development managers and personnel, managing directors and directors involved in product launch and management.

Objectives

  • Examine all aspects of the New Product Development (NPD) process, and the factors influencing all the stages involved in a successful NPD.
  • Identify a variety of launch success factors that will improve launch process planning and execution.
  • Point out ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
  • Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
  • Prepare product launch checklists and budgets to overcome roadblocks and manage the launch process.

Content

The Product in Theory and Practice

  • Product versus Brand Definitions 
  • Product Management versus Product Marketing 
  • Product Classification and Types
  • Product Factors Influencing Competitiveness
  • Categories of New Products 
  • Product Characteristics 
  • The Product and the Marketing Mix

The New Product Development Process

  • New Product Defined 
  • The Seven Key Steps in New Product Development 
  • The NPD Success Factors 
  • NPD Reasons for Failure 
  • Strategy Tools: The Product-Market Expansion Grid
  • NPD Strategic Options

The Product Life Cycle and New Product Launch (NPL)

  • Stages in Product Life Cycle
  • Product Life Cycle Strategies
  • The Stage-Gate Process: Structuring the NPL
  • The Boston Consulting Group Growth Matrix
  • Analyzing Marketing Opportunities

New Product Launch: Setting Up the Stage

  • The Launch Frenzy and Hurdles
  • Type of Launches (Soft, Minimal and Full-Scale)
  • New Product Launch Budgets
  • Preparing the Product Launch Checklist and Toolkits
  • Elements of a Successful Launch 
  • The Launch Plan Components 
  • Setting the Product Marketing Mix and Positioning

New Product Launch: Full Engagement Launch

  • The Role of Advertising Agencies 
  • Selecting Media Types 
  • The Role of the Promotion Mix 
  • Factors Affecting the Promotion Mix 
  • Strategy Execution: 
    • Preparing  the “Market Requirement Document”
    • Preparing the “Product Requirement Document”
    • Roadmap for an Effective Launch Plan 
    • Adding a Tagline (Brand Evolution)
    • Creating a Positioning Strategy  
    • Writing a Press Release 

The NPL Workshop: Putting it All Together

  • Designing and Conducting a New Product Launch
  • Presenting the Launch Plan

Courses Search

Recent Posts

Connect with us

IFRS Preparation. (5 Days)Available in London - Dubai - Istanbul - Kuala Lumpur

Join our Civil and Construction Engineering Training Courses , Electrical and Power Engineering Training Courses and Facilities Management Training

Technical Training Courses

Newsletter