Product Launch and Management Course

Master product launch and management strategies for successful market entry. Join this course to enhance your ability to introduce products to market. BMC Training offers Product Launch and Management Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 192 Training Sessions
  • Confirmed
  • One Week
Product Launch and Management Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
London , UK 16 - Jun - 2024 20 - Jun - 2024 4950 GBP
Madrid , Spain 16 - Jun - 2024 20 - Jun - 2024 6950 GBP
Munich , Germany 16 - Jun - 2024 20 - Jun - 2024 7900 GBP
Berlin , Germany 16 - Jun - 2024 20 - Jun - 2024 7900 GBP
New York , United States 16 - Jun - 2024 20 - Jun - 2024 10900 GBP
Amsterdam , Netherlands 16 - Jun - 2024 20 - Jun - 2024 8100 GBP
Istanbul , Turkey 23 - Jun - 2024 27 - Jun - 2024 4700 GBP
Bali , Indonesia 23 - Jun - 2024 27 - Jun - 2024 8100 GBP
Singapore , Singapore 23 - Jun - 2024 27 - Jun - 2024 7500 GBP
Washington , United States 23 - Jun - 2024 27 - Jun - 2024 11000 GBP
Milan , Italy 16 - Jun - 2024 20 - Jun - 2024 6950 GBP
Kuala Lumpur , Malaysia 7 - Jul - 2024 11 - Jul - 2024 4750 GBP
Rome , Italy 7 - Jul - 2024 11 - Jul - 2024 7300 GBP
Barcelona , Spain 7 - Jul - 2024 11 - Jul - 2024 6950 GBP
Zurich , Switzerland 7 - Jul - 2024 11 - Jul - 2024 7950 GBP
Kuala Lumpur , Malaysia 14 - Jul - 2024 18 - Jul - 2024 4750 GBP
Rome , Italy 14 - Jul - 2024 18 - Jul - 2024 7300 GBP
Barcelona , Spain 14 - Jul - 2024 18 - Jul - 2024 6950 GBP
Zurich , Switzerland 14 - Jul - 2024 18 - Jul - 2024 7950 GBP
Kuala Lumpur , Malaysia 21 - Jul - 2024 25 - Jul - 2024 4750 GBP
Rome , Italy 21 - Jul - 2024 25 - Jul - 2024 7300 GBP
Barcelona , Spain 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Zurich , Switzerland 21 - Jul - 2024 25 - Jul - 2024 7950 GBP
Dubai , UAE 28 - Jul - 2024 1 - Aug - 2024 4987.5 GBP
Paris , France 28 - Jul - 2024 1 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 28 - Jul - 2024 1 - Aug - 2024 8500 GBP
London , UK 14 - Jul - 2024 18 - Jul - 2024 4950 GBP
Madrid , Spain 14 - Jul - 2024 18 - Jul - 2024 6950 GBP
Munich , Germany 14 - Jul - 2024 18 - Jul - 2024 7900 GBP
Berlin , Germany 14 - Jul - 2024 18 - Jul - 2024 7900 GBP
New York , United States 14 - Jul - 2024 18 - Jul - 2024 10900 GBP
Amsterdam , Netherlands 14 - Jul - 2024 18 - Jul - 2024 8100 GBP
London , UK 21 - Jul - 2024 25 - Jul - 2024 4950 GBP
Madrid , Spain 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Munich , Germany 21 - Jul - 2024 25 - Jul - 2024 7900 GBP
Berlin , Germany 21 - Jul - 2024 25 - Jul - 2024 7900 GBP
New York , United States 21 - Jul - 2024 25 - Jul - 2024 10900 GBP
Amsterdam , Netherlands 21 - Jul - 2024 25 - Jul - 2024 8100 GBP
London , UK 7 - Jul - 2024 11 - Jul - 2024 4950 GBP
Madrid , Spain 7 - Jul - 2024 11 - Jul - 2024 6950 GBP
Munich , Germany 7 - Jul - 2024 11 - Jul - 2024 7900 GBP
Berlin , Germany 7 - Jul - 2024 11 - Jul - 2024 7900 GBP
New York , United States 7 - Jul - 2024 11 - Jul - 2024 10900 GBP
Amsterdam , Netherlands 7 - Jul - 2024 11 - Jul - 2024 8100 GBP
Tokyo , Japan 28 - Jul - 2024 1 - Aug - 2024 9750 GBP
Milan , Italy 14 - Jul - 2024 18 - Jul - 2024 6950 GBP
Milan , Italy 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Milan , Italy 7 - Jul - 2024 11 - Jul - 2024 6950 GBP
Kuala Lumpur , Malaysia 4 - Aug - 2024 8 - Aug - 2024 4750 GBP
Rome , Italy 4 - Aug - 2024 8 - Aug - 2024 7300 GBP
Barcelona , Spain 4 - Aug - 2024 8 - Aug - 2024 6950 GBP
Zurich , Switzerland 4 - Aug - 2024 8 - Aug - 2024 7950 GBP
London , UK 11 - Aug - 2024 15 - Aug - 2024 4950 GBP
Madrid , Spain 11 - Aug - 2024 15 - Aug - 2024 6950 GBP
Munich , Germany 11 - Aug - 2024 15 - Aug - 2024 7900 GBP
Berlin , Germany 11 - Aug - 2024 15 - Aug - 2024 7900 GBP
New York , United States 11 - Aug - 2024 15 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 11 - Aug - 2024 15 - Aug - 2024 8100 GBP
Istanbul , Turkey 18 - Aug - 2024 22 - Aug - 2024 4700 GBP
Bali , Indonesia 18 - Aug - 2024 22 - Aug - 2024 8100 GBP
Singapore , Singapore 18 - Aug - 2024 22 - Aug - 2024 7500 GBP
Washington , United States 18 - Aug - 2024 22 - Aug - 2024 11000 GBP
Dubai , UAE 25 - Aug - 2024 29 - Aug - 2024 4987.5 GBP
Paris , France 25 - Aug - 2024 29 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 25 - Aug - 2024 29 - Aug - 2024 8500 GBP
London , UK 25 - Aug - 2024 29 - Aug - 2024 4950 GBP
Madrid , Spain 25 - Aug - 2024 29 - Aug - 2024 6950 GBP
Munich , Germany 25 - Aug - 2024 29 - Aug - 2024 7900 GBP
Berlin , Germany 25 - Aug - 2024 29 - Aug - 2024 7900 GBP
New York , United States 25 - Aug - 2024 29 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 25 - Aug - 2024 29 - Aug - 2024 8100 GBP
Milan , Italy 11 - Aug - 2024 15 - Aug - 2024 6950 GBP
Tokyo , Japan 25 - Aug - 2024 29 - Aug - 2024 9750 GBP
Milan , Italy 25 - Aug - 2024 29 - Aug - 2024 6950 GBP
Kuala Lumpur , Malaysia 22 - Sep - 2024 26 - Sep - 2024 4750 GBP
Rome , Italy 22 - Sep - 2024 26 - Sep - 2024 7300 GBP
Barcelona , Spain 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Zurich , Switzerland 22 - Sep - 2024 26 - Sep - 2024 7950 GBP
Kuala Lumpur , Malaysia 1 - Sep - 2024 5 - Sep - 2024 4750 GBP
Rome , Italy 1 - Sep - 2024 5 - Sep - 2024 7300 GBP
Barcelona , Spain 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Zurich , Switzerland 1 - Sep - 2024 5 - Sep - 2024 7950 GBP
Madrid , Spain 8 - Sep - 2024 12 - Sep - 2024 6950 GBP
Munich , Germany 8 - Sep - 2024 12 - Sep - 2024 7900 GBP
Berlin , Germany 8 - Sep - 2024 12 - Sep - 2024 7900 GBP
New York , United States 8 - Sep - 2024 12 - Sep - 2024 10900 GBP
London , UK 8 - Sep - 2024 12 - Sep - 2024 4950 GBP
Amsterdam , Netherlands 8 - Sep - 2024 12 - Sep - 2024 8100 GBP
Dubai , UAE 15 - Sep - 2024 19 - Sep - 2024 4987.5 GBP
Paris , France 15 - Sep - 2024 19 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 15 - Sep - 2024 19 - Sep - 2024 8500 GBP
London , UK 1 - Sep - 2024 5 - Sep - 2024 4950 GBP
Madrid , Spain 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Munich , Germany 1 - Sep - 2024 5 - Sep - 2024 7900 GBP
Berlin , Germany 1 - Sep - 2024 5 - Sep - 2024 7900 GBP
New York , United States 1 - Sep - 2024 5 - Sep - 2024 10900 GBP
Amsterdam , Netherlands 1 - Sep - 2024 5 - Sep - 2024 8100 GBP
London , UK 22 - Sep - 2024 26 - Sep - 2024 4950 GBP
Madrid , Spain 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Munich , Germany 22 - Sep - 2024 26 - Sep - 2024 7900 GBP
Berlin , Germany 22 - Sep - 2024 26 - Sep - 2024 7900 GBP
New York , United States 22 - Sep - 2024 26 - Sep - 2024 10900 GBP
Amsterdam , Netherlands 22 - Sep - 2024 26 - Sep - 2024 8100 GBP
Milan , Italy 8 - Sep - 2024 12 - Sep - 2024 6950 GBP
Tokyo , Japan 15 - Sep - 2024 19 - Sep - 2024 9750 GBP
Milan , Italy 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Milan , Italy 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Kuala Lumpur , Malaysia 20 - Oct - 2024 24 - Oct - 2024 4750 GBP
Rome , Italy 20 - Oct - 2024 24 - Oct - 2024 7300 GBP
Barcelona , Spain 20 - Oct - 2024 24 - Oct - 2024 6950 GBP
Zurich , Switzerland 20 - Oct - 2024 24 - Oct - 2024 7950 GBP
London , UK 27 - Oct - 2024 31 - Oct - 2024 4950 GBP
Madrid , Spain 27 - Oct - 2024 31 - Oct - 2024 6950 GBP
Munich , Germany 27 - Oct - 2024 31 - Oct - 2024 7900 GBP
Berlin , Germany 27 - Oct - 2024 31 - Oct - 2024 7900 GBP
New York , United States 27 - Oct - 2024 31 - Oct - 2024 10900 GBP
Amsterdam , Netherlands 27 - Oct - 2024 31 - Oct - 2024 8100 GBP
Istanbul , Turkey 6 - Oct - 2024 10 - Oct - 2024 4700 GBP
Bali , Indonesia 6 - Oct - 2024 10 - Oct - 2024 8100 GBP
Singapore , Singapore 6 - Oct - 2024 10 - Oct - 2024 7500 GBP
Washington , United States 6 - Oct - 2024 10 - Oct - 2024 11000 GBP
Dubai , UAE 13 - Oct - 2024 17 - Oct - 2024 4987.5 GBP
Paris , France 13 - Oct - 2024 17 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 13 - Oct - 2024 17 - Oct - 2024 8500 GBP
London , UK 13 - Oct - 2024 17 - Oct - 2024 4950 GBP
Madrid , Spain 13 - Oct - 2024 17 - Oct - 2024 6950 GBP
Munich , Germany 13 - Oct - 2024 17 - Oct - 2024 7900 GBP
Berlin , Germany 13 - Oct - 2024 17 - Oct - 2024 7900 GBP
New York , United States 13 - Oct - 2024 17 - Oct - 2024 10900 GBP
Amsterdam , Netherlands 13 - Oct - 2024 17 - Oct - 2024 8100 GBP
Milan , Italy 27 - Oct - 2024 31 - Oct - 2024 6950 GBP
Tokyo , Japan 13 - Oct - 2024 17 - Oct - 2024 9750 GBP
Milan , Italy 13 - Oct - 2024 17 - Oct - 2024 6950 GBP
Kuala Lumpur , Malaysia 17 - Nov - 2024 21 - Nov - 2024 4750 GBP
Rome , Italy 17 - Nov - 2024 21 - Nov - 2024 7300 GBP
Barcelona , Spain 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
Zurich , Switzerland 17 - Nov - 2024 21 - Nov - 2024 7950 GBP
Kuala Lumpur , Malaysia 24 - Nov - 2024 28 - Nov - 2024 4750 GBP
Rome , Italy 24 - Nov - 2024 28 - Nov - 2024 7300 GBP
Barcelona , Spain 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Zurich , Switzerland 24 - Nov - 2024 28 - Nov - 2024 7950 GBP
Madrid , Spain 3 - Nov - 2024 7 - Nov - 2024 6950 GBP
London , UK 3 - Nov - 2024 7 - Nov - 2024 4950 GBP
Munich , Germany 3 - Nov - 2024 7 - Nov - 2024 7900 GBP
Berlin , Germany 3 - Nov - 2024 7 - Nov - 2024 7900 GBP
New York , United States 3 - Nov - 2024 7 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 3 - Nov - 2024 7 - Nov - 2024 8100 GBP
Dubai , UAE 10 - Nov - 2024 14 - Nov - 2024 4987.5 GBP
Paris , France 10 - Nov - 2024 14 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 10 - Nov - 2024 14 - Nov - 2024 8500 GBP
London , UK 24 - Nov - 2024 28 - Nov - 2024 4950 GBP
Madrid , Spain 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Munich , Germany 24 - Nov - 2024 28 - Nov - 2024 7900 GBP
Berlin , Germany 24 - Nov - 2024 28 - Nov - 2024 7900 GBP
New York , United States 24 - Nov - 2024 28 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 24 - Nov - 2024 28 - Nov - 2024 8100 GBP
London , UK 17 - Nov - 2024 21 - Nov - 2024 4950 GBP
Madrid , Spain 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
Munich , Germany 17 - Nov - 2024 21 - Nov - 2024 7900 GBP
Berlin , Germany 17 - Nov - 2024 21 - Nov - 2024 7900 GBP
New York , United States 17 - Nov - 2024 21 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 17 - Nov - 2024 21 - Nov - 2024 8100 GBP
Milan , Italy 3 - Nov - 2024 7 - Nov - 2024 6950 GBP
Tokyo , Japan 10 - Nov - 2024 14 - Nov - 2024 9750 GBP
Milan , Italy 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Milan , Italy 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
Kuala Lumpur , Malaysia 15 - Dec - 2024 19 - Dec - 2024 4750 GBP
Rome , Italy 15 - Dec - 2024 19 - Dec - 2024 7300 GBP
Barcelona , Spain 15 - Dec - 2024 19 - Dec - 2024 6950 GBP
Zurich , Switzerland 15 - Dec - 2024 19 - Dec - 2024 7950 GBP
London , UK 22 - Dec - 2024 26 - Dec - 2024 4950 GBP
Madrid , Spain 22 - Dec - 2024 26 - Dec - 2024 6950 GBP
Munich , Germany 22 - Dec - 2024 26 - Dec - 2024 7900 GBP
Berlin , Germany 22 - Dec - 2024 26 - Dec - 2024 7900 GBP
New York , United States 22 - Dec - 2024 26 - Dec - 2024 10900 GBP
Amsterdam , Netherlands 22 - Dec - 2024 26 - Dec - 2024 8100 GBP
Istanbul , Turkey 8 - Dec - 2024 12 - Dec - 2024 4700 GBP
Bali , Indonesia 8 - Dec - 2024 12 - Dec - 2024 8100 GBP
Singapore , Singapore 8 - Dec - 2024 12 - Dec - 2024 7500 GBP
Washington , United States 8 - Dec - 2024 12 - Dec - 2024 11000 GBP
Dubai , UAE 1 - Dec - 2024 5 - Dec - 2024 4987.5 GBP
Paris , France 1 - Dec - 2024 5 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 1 - Dec - 2024 5 - Dec - 2024 8500 GBP
London , UK 1 - Dec - 2024 5 - Dec - 2024 4950 GBP
Madrid , Spain 1 - Dec - 2024 5 - Dec - 2024 6950 GBP
Munich , Germany 1 - Dec - 2024 5 - Dec - 2024 7900 GBP
Berlin , Germany 1 - Dec - 2024 5 - Dec - 2024 7900 GBP
New York , United States 1 - Dec - 2024 5 - Dec - 2024 10900 GBP
Amsterdam , Netherlands 1 - Dec - 2024 5 - Dec - 2024 8100 GBP
Milan , Italy 22 - Dec - 2024 26 - Dec - 2024 6950 GBP
Tokyo , Japan 1 - Dec - 2024 5 - Dec - 2024 9750 GBP
Milan , Italy 1 - Dec - 2024 5 - Dec - 2024 6950 GBP

Course Syllabus

Introduction

Who should attend:All staff concerned with their organization’s growth and profitability. This could include business development managers, marketing, sales, product and brand managers, Research and Development managers and personnel, managing directors and directors involved in product launch and management.

Objectives

  • Examine all aspects of the New Product Development (NPD) process, and the factors influencing all the stages involved in a successful NPD.
  • Identify a variety of launch success factors that will improve launch process planning and execution.
  • Point out ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
  • Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
  • Prepare product launch checklists and budgets to overcome roadblocks and manage the launch process.

Content

The Product in Theory and Practice

  • Product versus Brand Definitions 
  • Product Management versus Product Marketing 
  • Product Classification and Types
  • Product Factors Influencing Competitiveness
  • Categories of New Products 
  • Product Characteristics 
  • The Product and the Marketing Mix

The New Product Development Process

  • New Product Defined 
  • The Seven Key Steps in New Product Development 
  • The NPD Success Factors 
  • NPD Reasons for Failure 
  • Strategy Tools: The Product-Market Expansion Grid
  • NPD Strategic Options

The Product Life Cycle and New Product Launch (NPL)

  • Stages in Product Life Cycle
  • Product Life Cycle Strategies
  • The Stage-Gate Process: Structuring the NPL
  • The Boston Consulting Group Growth Matrix
  • Analyzing Marketing Opportunities

New Product Launch: Setting Up the Stage

  • The Launch Frenzy and Hurdles
  • Type of Launches (Soft, Minimal and Full-Scale)
  • New Product Launch Budgets
  • Preparing the Product Launch Checklist and Toolkits
  • Elements of a Successful Launch 
  • The Launch Plan Components 
  • Setting the Product Marketing Mix and Positioning

New Product Launch: Full Engagement Launch

  • The Role of Advertising Agencies 
  • Selecting Media Types 
  • The Role of the Promotion Mix 
  • Factors Affecting the Promotion Mix 
  • Strategy Execution: 
    • Preparing  the “Market Requirement Document”
    • Preparing the “Product Requirement Document”
    • Roadmap for an Effective Launch Plan 
    • Adding a Tagline (Brand Evolution)
    • Creating a Positioning Strategy  
    • Writing a Press Release 

The NPL Workshop: Putting it All Together

  • Designing and Conducting a New Product Launch
  • Presenting the Launch Plan

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