/  Product Launch and Management Training

Product Launch and Management Training

BMC Training provides a training course in Product Launch and Management in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Kuala Lumpur
    27 - 9 - 2020
    1 - 10 - 2020
  • Rome
    27 - 9 - 2020
    1 - 10 - 2020
  • Barcelona
    27 - 9 - 2020
    1 - 10 - 2020
  • Zurich
    27 - 9 - 2020
    1 - 10 - 2020
  • Kuala Lumpur
    18 - 10 - 2020
    22 - 10 - 2020
  • Rome
    18 - 10 - 2020
    22 - 10 - 2020
  • Barcelona
    18 - 10 - 2020
    22 - 10 - 2020
  • Zurich
    18 - 10 - 2020
    22 - 10 - 2020
  • London
    25 - 10 - 2020
    29 - 10 - 2020
  • Madrid
    25 - 10 - 2020
    29 - 10 - 2020
  • Munich
    25 - 10 - 2020
    29 - 10 - 2020
  • Berlin
    25 - 10 - 2020
    29 - 10 - 2020
  • New York
    25 - 10 - 2020
    29 - 10 - 2020
  • Istanbul
    4 - 10 - 2020
    8 - 10 - 2020
  • Bali
    4 - 10 - 2020
    8 - 10 - 2020
  • Singapore
    4 - 10 - 2020
    8 - 10 - 2020
  • Washington
    4 - 10 - 2020
    8 - 10 - 2020
  • Dubai
    11 - 10 - 2020
    15 - 10 - 2020
  • Paris
    11 - 10 - 2020
    15 - 10 - 2020
  • Hong Kong
    11 - 10 - 2020
    15 - 10 - 2020
  • Kuala Lumpur
    15 - 11 - 2020
    19 - 11 - 2020
  • Rome
    15 - 11 - 2020
    19 - 11 - 2020
  • Barcelona
    15 - 11 - 2020
    19 - 11 - 2020
  • Zurich
    15 - 11 - 2020
    19 - 11 - 2020
  • Kuala Lumpur
    22 - 11 - 2020
    26 - 11 - 2020
  • Rome
    22 - 11 - 2020
    26 - 11 - 2020
  • Barcelona
    22 - 11 - 2020
    26 - 11 - 2020
  • Zurich
    22 - 11 - 2020
    26 - 11 - 2020
  • London
    1 - 11 - 2020
    5 - 11 - 2020
  • Madrid
    1 - 11 - 2020
    5 - 11 - 2020
  • Munich
    1 - 11 - 2020
    5 - 11 - 2020
  • Berlin
    1 - 11 - 2020
    5 - 11 - 2020
  • New York
    1 - 11 - 2020
    5 - 11 - 2020
  • Dubai
    8 - 11 - 2020
    12 - 11 - 2020
  • Paris
    8 - 11 - 2020
    12 - 11 - 2020
  • Hong Kong
    8 - 11 - 2020
    12 - 11 - 2020
  • London
    22 - 11 - 2020
    26 - 11 - 2020
  • Madrid
    22 - 11 - 2020
    26 - 11 - 2020
  • Munich
    22 - 11 - 2020
    26 - 11 - 2020
  • Berlin
    22 - 11 - 2020
    26 - 11 - 2020
  • New York
    22 - 11 - 2020
    26 - 11 - 2020
  • Kuala Lumpur
    20 - 12 - 2020
    24 - 12 - 2020
  • Rome
    20 - 12 - 2020
    24 - 12 - 2020
  • Barcelona
    20 - 12 - 2020
    24 - 12 - 2020
  • Zurich
    20 - 12 - 2020
    24 - 12 - 2020
  • London
    27 - 12 - 2020
    31 - 12 - 2020
  • Madrid
    27 - 12 - 2020
    31 - 12 - 2020
  • Munich
    27 - 12 - 2020
    31 - 12 - 2020
  • Berlin
    27 - 12 - 2020
    31 - 12 - 2020
  • New York
    27 - 12 - 2020
    31 - 12 - 2020
  • Istanbul
    13 - 12 - 2020
    17 - 12 - 2020
  • Bali
    13 - 12 - 2020
    17 - 12 - 2020
  • Singapore
    13 - 12 - 2020
    17 - 12 - 2020
  • Washington
    13 - 12 - 2020
    17 - 12 - 2020
  • Dubai
    6 - 12 - 2020
    10 - 12 - 2020
  • Paris
    6 - 12 - 2020
    10 - 12 - 2020
  • Hong Kong
    6 - 12 - 2020
    10 - 12 - 2020

Introduction

Who should attend:All staff concerned with their organization’s growth and profitability. This could include business development managers, marketing, sales, product and brand managers, Research and Development managers and personnel, managing directors and directors involved in product launch and management.

Objectives

  • Examine all aspects of the New Product Development (NPD) process, and the factors influencing all the stages involved in a successful NPD.
  • Identify a variety of launch success factors that will improve launch process planning and execution.
  • Point out ways for companies to avoid launch ruts by adopting techniques that appeal to today’s consumers.
  • Understand the importance of using media vehicles to ignite the product launch process and increase the viability of the new product.
  • Prepare product launch checklists and budgets to overcome roadblocks and manage the launch process.

Content

The Product in Theory and Practice

  • Product versus Brand Definitions 
  • Product Management versus Product Marketing 
  • Product Classification and Types
  • Product Factors Influencing Competitiveness
  • Categories of New Products 
  • Product Characteristics 
  • The Product and the Marketing Mix

The New Product Development Process

  • New Product Defined 
  • The Seven Key Steps in New Product Development 
  • The NPD Success Factors 
  • NPD Reasons for Failure 
  • Strategy Tools: The Product-Market Expansion Grid
  • NPD Strategic Options

The Product Life Cycle and New Product Launch (NPL)

  • Stages in Product Life Cycle
  • Product Life Cycle Strategies
  • The Stage-Gate Process: Structuring the NPL
  • The Boston Consulting Group Growth Matrix
  • Analyzing Marketing Opportunities

New Product Launch: Setting Up the Stage

  • The Launch Frenzy and Hurdles
  • Type of Launches (Soft, Minimal and Full-Scale)
  • New Product Launch Budgets
  • Preparing the Product Launch Checklist and Toolkits
  • Elements of a Successful Launch 
  • The Launch Plan Components 
  • Setting the Product Marketing Mix and Positioning

New Product Launch: Full Engagement Launch

  • The Role of Advertising Agencies 
  • Selecting Media Types 
  • The Role of the Promotion Mix 
  • Factors Affecting the Promotion Mix 
  • Strategy Execution: 
    • Preparing  the “Market Requirement Document”
    • Preparing the “Product Requirement Document”
    • Roadmap for an Effective Launch Plan 
    • Adding a Tagline (Brand Evolution)
    • Creating a Positioning Strategy  
    • Writing a Press Release 

The NPL Workshop: Putting it All Together

  • Designing and Conducting a New Product Launch
  • Presenting the Launch Plan

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