The Advanced Complete Course in Communications and Media-Intensive Practices and Cases Studies Course

Explore advanced communications and media practices in this training course. Develop skills for effective communication in various contexts. BMC Training offers The Advanced Complete Course in Communications and Media-Intensive Practices and Cases Studies Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 170 Training Sessions
  • Confirmed
  • Four Weeks
Type a city name or a month
Venue Start Date End Date Details & Registration
Dubai , UAE 17 - Mar - 2024 11 - Apr - 2024
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Kuala Lumpur , Malaysia 10 - Mar - 2024 4 - Apr - 2024
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Istanbul , Turkey 3 - Mar - 2024 28 - Mar - 2024
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London , UK 24 - Mar - 2024 18 - Apr - 2024
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Paris , France 17 - Mar - 2024 11 - Apr - 2024
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Hong Kong , Hong Kong 17 - Mar - 2024 11 - Apr - 2024
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Rome , Italy 10 - Mar - 2024 4 - Apr - 2024
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Barcelona , Spain 10 - Mar - 2024 4 - Apr - 2024
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Zurich , Switzerland 10 - Mar - 2024 4 - Apr - 2024
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Bali , Indonesia 3 - Mar - 2024 28 - Mar - 2024
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Singapore , Singapore 3 - Mar - 2024 28 - Mar - 2024
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Washington , United States 3 - Mar - 2024 28 - Mar - 2024
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Madrid , Spain 24 - Mar - 2024 18 - Apr - 2024
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Munich , Germany 24 - Mar - 2024 18 - Apr - 2024
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Berlin , Germany 24 - Mar - 2024 18 - Apr - 2024
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New York , United States 24 - Mar - 2024 18 - Apr - 2024
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Amsterdam , Netherlands 24 - Mar - 2024 18 - Apr - 2024
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London , UK 28 - Apr - 2024 23 - May - 2024
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Kuala Lumpur , Malaysia 7 - Apr - 2024 2 - May - 2024
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Istanbul , Turkey 14 - Apr - 2024 9 - May - 2024
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Dubai , UAE 21 - Apr - 2024 16 - May - 2024
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Madrid , Spain 28 - Apr - 2024 23 - May - 2024
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Munich , Germany 28 - Apr - 2024 23 - May - 2024
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Berlin , Germany 28 - Apr - 2024 23 - May - 2024
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New York , United States 28 - Apr - 2024 23 - May - 2024
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Amsterdam , Netherlands 28 - Apr - 2024 23 - May - 2024
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Rome , Italy 7 - Apr - 2024 2 - May - 2024
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Barcelona , Spain 7 - Apr - 2024 2 - May - 2024
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Zurich , Switzerland 7 - Apr - 2024 2 - May - 2024
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Bali , Indonesia 14 - Apr - 2024 9 - May - 2024
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Singapore , Singapore 14 - Apr - 2024 9 - May - 2024
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Washington , United States 14 - Apr - 2024 9 - May - 2024
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Paris , France 21 - Apr - 2024 16 - May - 2024
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Hong Kong , Hong Kong 21 - Apr - 2024 16 - May - 2024
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Dubai , UAE 12 - May - 2024 6 - Jun - 2024
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Kuala Lumpur , Malaysia 5 - May - 2024 30 - May - 2024
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Istanbul , Turkey 19 - May - 2024 13 - Jun - 2024
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London , UK 26 - May - 2024 20 - Jun - 2024
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Paris , France 12 - May - 2024 6 - Jun - 2024
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Hong Kong , Hong Kong 12 - May - 2024 6 - Jun - 2024
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Rome , Italy 5 - May - 2024 30 - May - 2024
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Barcelona , Spain 5 - May - 2024 30 - May - 2024
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Zurich , Switzerland 5 - May - 2024 30 - May - 2024
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Bali , Indonesia 19 - May - 2024 13 - Jun - 2024
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Singapore , Singapore 19 - May - 2024 13 - Jun - 2024
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Washington , United States 19 - May - 2024 13 - Jun - 2024
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Madrid , Spain 26 - May - 2024 20 - Jun - 2024
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Munich , Germany 26 - May - 2024 20 - Jun - 2024
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Berlin , Germany 26 - May - 2024 20 - Jun - 2024
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New York , United States 26 - May - 2024 20 - Jun - 2024
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Amsterdam , Netherlands 26 - May - 2024 20 - Jun - 2024
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London , UK 9 - Jun - 2024 4 - Jul - 2024
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Kuala Lumpur , Malaysia 16 - Jun - 2024 11 - Jul - 2024
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Istanbul , Turkey 23 - Jun - 2024 18 - Jul - 2024
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Dubai , UAE 2 - Jun - 2024 27 - Jun - 2024
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Madrid , Spain 9 - Jun - 2024 4 - Jul - 2024
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Munich , Germany 9 - Jun - 2024 4 - Jul - 2024
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Berlin , Germany 9 - Jun - 2024 4 - Jul - 2024
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New York , United States 9 - Jun - 2024 4 - Jul - 2024
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Amsterdam , Netherlands 9 - Jun - 2024 4 - Jul - 2024
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Rome , Italy 16 - Jun - 2024 11 - Jul - 2024
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Barcelona , Spain 16 - Jun - 2024 11 - Jul - 2024
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Zurich , Switzerland 16 - Jun - 2024 11 - Jul - 2024
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Bali , Indonesia 23 - Jun - 2024 18 - Jul - 2024
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Singapore , Singapore 23 - Jun - 2024 18 - Jul - 2024
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Washington , United States 23 - Jun - 2024 18 - Jul - 2024
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Paris , France 2 - Jun - 2024 27 - Jun - 2024
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Hong Kong , Hong Kong 2 - Jun - 2024 27 - Jun - 2024
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Dubai , UAE 7 - Jul - 2024 1 - Aug - 2024
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Kuala Lumpur , Malaysia 14 - Jul - 2024 8 - Aug - 2024
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Istanbul , Turkey 21 - Jul - 2024 15 - Aug - 2024
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London , UK 28 - Jul - 2024 22 - Aug - 2024
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Paris , France 7 - Jul - 2024 1 - Aug - 2024
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Hong Kong , Hong Kong 7 - Jul - 2024 1 - Aug - 2024
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Rome , Italy 14 - Jul - 2024 8 - Aug - 2024
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Barcelona , Spain 14 - Jul - 2024 8 - Aug - 2024
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Zurich , Switzerland 14 - Jul - 2024 8 - Aug - 2024
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Bali , Indonesia 21 - Jul - 2024 15 - Aug - 2024
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Singapore , Singapore 21 - Jul - 2024 15 - Aug - 2024
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Washington , United States 21 - Jul - 2024 15 - Aug - 2024
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Madrid , Spain 28 - Jul - 2024 22 - Aug - 2024
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Munich , Germany 28 - Jul - 2024 22 - Aug - 2024
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Berlin , Germany 28 - Jul - 2024 22 - Aug - 2024
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New York , United States 28 - Jul - 2024 22 - Aug - 2024
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Amsterdam , Netherlands 28 - Jul - 2024 22 - Aug - 2024
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London , UK 4 - Aug - 2024 29 - Aug - 2024
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Kuala Lumpur , Malaysia 11 - Aug - 2024 5 - Sep - 2024
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Istanbul , Turkey 18 - Aug - 2024 12 - Sep - 2024
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Dubai , UAE 25 - Aug - 2024 19 - Sep - 2024
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Madrid , Spain 4 - Aug - 2024 29 - Aug - 2024
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Munich , Germany 4 - Aug - 2024 29 - Aug - 2024
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Berlin , Germany 4 - Aug - 2024 29 - Aug - 2024
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New York , United States 4 - Aug - 2024 29 - Aug - 2024
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Amsterdam , Netherlands 4 - Aug - 2024 29 - Aug - 2024
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Rome , Italy 11 - Aug - 2024 5 - Sep - 2024
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Barcelona , Spain 11 - Aug - 2024 5 - Sep - 2024
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Zurich , Switzerland 11 - Aug - 2024 5 - Sep - 2024
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Bali , Indonesia 18 - Aug - 2024 12 - Sep - 2024
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Singapore , Singapore 18 - Aug - 2024 12 - Sep - 2024
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Washington , United States 18 - Aug - 2024 12 - Sep - 2024
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Paris , France 25 - Aug - 2024 19 - Sep - 2024
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Hong Kong , Hong Kong 25 - Aug - 2024 19 - Sep - 2024
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Dubai , UAE 22 - Sep - 2024 17 - Oct - 2024
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Kuala Lumpur , Malaysia 1 - Sep - 2024 26 - Sep - 2024
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Istanbul , Turkey 8 - Sep - 2024 3 - Oct - 2024
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London , UK 15 - Sep - 2024 10 - Oct - 2024
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Paris , France 22 - Sep - 2024 17 - Oct - 2024
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Hong Kong , Hong Kong 22 - Sep - 2024 17 - Oct - 2024
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Rome , Italy 1 - Sep - 2024 26 - Sep - 2024
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Barcelona , Spain 1 - Sep - 2024 26 - Sep - 2024
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Zurich , Switzerland 1 - Sep - 2024 26 - Sep - 2024
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Bali , Indonesia 8 - Sep - 2024 3 - Oct - 2024
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Singapore , Singapore 8 - Sep - 2024 3 - Oct - 2024
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Washington , United States 8 - Sep - 2024 3 - Oct - 2024
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Madrid , Spain 15 - Sep - 2024 10 - Oct - 2024
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Munich , Germany 15 - Sep - 2024 10 - Oct - 2024
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Berlin , Germany 15 - Sep - 2024 10 - Oct - 2024
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New York , United States 15 - Sep - 2024 10 - Oct - 2024
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Amsterdam , Netherlands 15 - Sep - 2024 10 - Oct - 2024
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London , UK 20 - Oct - 2024 14 - Nov - 2024
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Kuala Lumpur , Malaysia 27 - Oct - 2024 21 - Nov - 2024
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Istanbul , Turkey 6 - Oct - 2024 31 - Oct - 2024
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Dubai , UAE 13 - Oct - 2024 7 - Nov - 2024
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Madrid , Spain 20 - Oct - 2024 14 - Nov - 2024
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Munich , Germany 20 - Oct - 2024 14 - Nov - 2024
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Berlin , Germany 20 - Oct - 2024 14 - Nov - 2024
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New York , United States 20 - Oct - 2024 14 - Nov - 2024
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Amsterdam , Netherlands 20 - Oct - 2024 14 - Nov - 2024
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Rome , Italy 27 - Oct - 2024 21 - Nov - 2024
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Barcelona , Spain 27 - Oct - 2024 21 - Nov - 2024
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Zurich , Switzerland 27 - Oct - 2024 21 - Nov - 2024
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Bali , Indonesia 6 - Oct - 2024 31 - Oct - 2024
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Singapore , Singapore 6 - Oct - 2024 31 - Oct - 2024
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Washington , United States 6 - Oct - 2024 31 - Oct - 2024
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Paris , France 13 - Oct - 2024 7 - Nov - 2024
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Hong Kong , Hong Kong 13 - Oct - 2024 7 - Nov - 2024
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Dubai , UAE 17 - Nov - 2024 12 - Dec - 2024
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Kuala Lumpur , Malaysia 24 - Nov - 2024 19 - Dec - 2024
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Istanbul , Turkey 3 - Nov - 2024 28 - Nov - 2024
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London , UK 10 - Nov - 2024 5 - Dec - 2024
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Paris , France 17 - Nov - 2024 12 - Dec - 2024
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Hong Kong , Hong Kong 17 - Nov - 2024 12 - Dec - 2024
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Rome , Italy 24 - Nov - 2024 19 - Dec - 2024
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Barcelona , Spain 24 - Nov - 2024 19 - Dec - 2024
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Zurich , Switzerland 24 - Nov - 2024 19 - Dec - 2024
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Bali , Indonesia 3 - Nov - 2024 28 - Nov - 2024
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Singapore , Singapore 3 - Nov - 2024 28 - Nov - 2024
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Washington , United States 3 - Nov - 2024 28 - Nov - 2024
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Madrid , Spain 10 - Nov - 2024 5 - Dec - 2024
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Munich , Germany 10 - Nov - 2024 5 - Dec - 2024
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Berlin , Germany 10 - Nov - 2024 5 - Dec - 2024
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New York , United States 10 - Nov - 2024 5 - Dec - 2024
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Amsterdam , Netherlands 10 - Nov - 2024 5 - Dec - 2024
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London , UK 15 - Dec - 2024 9 - Jan - 2025
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Kuala Lumpur , Malaysia 22 - Dec - 2024 16 - Jan - 2025
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Istanbul , Turkey 1 - Dec - 2024 26 - Dec - 2024
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Dubai , UAE 8 - Dec - 2024 2 - Jan - 2025
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Madrid , Spain 15 - Dec - 2024 9 - Jan - 2025
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Munich , Germany 15 - Dec - 2024 9 - Jan - 2025
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Berlin , Germany 15 - Dec - 2024 9 - Jan - 2025
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New York , United States 15 - Dec - 2024 9 - Jan - 2025
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Amsterdam , Netherlands 15 - Dec - 2024 9 - Jan - 2025
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Rome , Italy 22 - Dec - 2024 16 - Jan - 2025
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Barcelona , Spain 22 - Dec - 2024 16 - Jan - 2025
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Zurich , Switzerland 22 - Dec - 2024 16 - Jan - 2025
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Bali , Indonesia 1 - Dec - 2024 26 - Dec - 2024
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Singapore , Singapore 1 - Dec - 2024 26 - Dec - 2024
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Washington , United States 1 - Dec - 2024 26 - Dec - 2024
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Paris , France 8 - Dec - 2024 2 - Jan - 2025
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Hong Kong , Hong Kong 8 - Dec - 2024 2 - Jan - 2025
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Course Syllabus

Introduction

Nowadays, we are experiencing many high-profile scandals in the corporate world. Such scandals create a tough environment for organizations to conduct business, maintain effective communication and safeguard a positive image and reputation. Corporate Communication is based on the belief that sustainable communication is essential for the health of organizations. In this course we introduce and discuss the theories, tools and perspectives of corporate and organizational communication to be used to enhance participants’ development as communication professionals with the practical insight to deal with complex communication issues in modern organizations within a company as well as externally.

Objectives

  • Define corporate communication
  • Apply different techniques and tools to implement an effective corporate communication program
  • Plan and execute corporate communication programs and campaigns
  • Employ corporate communication in practice
  • Implement PR and media tools in corporate communication
  • Use advanced communication tools and skills to deliver various types of messages
  • Identify the different personal listening styles and discover their own
  • Apply meta programs to improve understanding of people
  • Describe and harness the power of body language
  • Practice and use assertiveness skills in different situations
  • Demonstrate the use of the secrets of influence for effective communication

Course Contents

The business case for corporate communications

  • Definition of corporate communication
  • Corporate communication in a changing environment
  • The new media landscape: challenges and opportunities
  • Stakeholder management and communication
  • Corporate Identity, branding and reputation
  • Importance of corporate identity and reputation
  • Aligning identity, image and reputation

Turning strategy into actions

  • Corporate communication strategy and strategic planning
  • Global aspects of corporate communication
  • High and low-context culture
  • Cross-cultural aspects of audiences
  • Planning and executing communication programs and campaigns
  • Research, measurement and evaluation
  • Measuring corporate reputation
  • Theories on measuring the effects of communication

New developments in corporate communication

  • Leadership and change communication
  • Effective leadership communication
  • Corporate social responsibility (CSR) and community relations
  • The case for CSR
  • Communicating about CSR
  • The 8 areas of focus for CSR
  • CSR and PR

PR and the media

  • Definition of media
  • Types of media
  • Recorded and live interviews
  • Behavior during media interviews
  • PR and the media: the tools
  • Press conferences
  • Preparing press kits
  • Preparing press releases
  • Dealing with the media
  • Building good relations with the media
  • Dealing with the press during times of crisis

Defining effective communication

  • Communication: definition and characteristics
  • Myths about communication
  • Communication functions
  • The four laws of communication
  • Evolution of communication
  • Communicating for results
  • Understanding elements of communication
  • The element of noise
  • Mehrabian’s 55-38-7 rule
  • Overcoming communication anxiety and other obstacles
  • Communication etiquette

The art of listening

  • Common listening issues
  • Guidelines for effective listening
  • Effective listening and paraphrasing techniques
  • Understanding different listening styles: active versus passive styles
  • Improving the information recall rate
  • Assessing personal listening profiles

Internal listening filters

  • Understanding the filter system
  • Sensory input channels
  • Internal filter systems: the 6 layers
  • The 6 listening meta programs
  • Overcoming the 6 filters when communicating
  • Avoiding the loss of information

Mastering body language

  • The art of body language
  • Components of non verbal communication
  • The power of appearance
  • Communicating through colors
  • Evaluating your body language skills
  • Eliciting thinking patterns through eye movement
  • Building rapport using body language

Advanced assertiveness skills

  • Understanding assertiveness: definition and values
  • Components of passive, assertive and aggressive styles
  • Assertiveness rights and responsibilities
  • Activities for practicing assertive behavior
  • Managing criticism assertively
  • The power of influence and persuasion
  • Definition and characteristics of influence
  • The 6 principles of persuasion: how to apply them
  • Bases and sources of power
  • Dealing with difficult people using persuasion

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