Public Relations and Media Skills Training
BMC Training provides a training course in Public Relations and Media Skills in PR , Customer Services , Sales and Marketing
Course Title
Venue
Start Date
End Date
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Dubai28 - 2 - 20214 - 3 - 2021
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Paris28 - 2 - 20214 - 3 - 2021
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Dubai21 - 3 - 202125 - 3 - 2021
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Paris21 - 3 - 202125 - 3 - 2021
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London14 - 3 - 202118 - 3 - 2021
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Kuala Lumpur7 - 3 - 202111 - 3 - 2021
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Istanbul28 - 3 - 20211 - 4 - 2021
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Dubai25 - 4 - 202129 - 4 - 2021
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Paris25 - 4 - 202129 - 4 - 2021
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Kuala Lumpur4 - 4 - 20218 - 4 - 2021
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Istanbul11 - 4 - 202115 - 4 - 2021
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London18 - 4 - 202122 - 4 - 2021
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Dubai9 - 5 - 202113 - 5 - 2021
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Paris9 - 5 - 202113 - 5 - 2021
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London2 - 5 - 20216 - 5 - 2021
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Kuala Lumpur16 - 5 - 202120 - 5 - 2021
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Istanbul23 - 5 - 202127 - 5 - 2021
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Dubai13 - 6 - 202117 - 6 - 2021
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Paris13 - 6 - 202117 - 6 - 2021
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Kuala Lumpur20 - 6 - 202124 - 6 - 2021
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Istanbul27 - 6 - 20211 - 7 - 2021
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London6 - 6 - 202110 - 6 - 2021
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Dubai4 - 7 - 20218 - 7 - 2021
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Paris4 - 7 - 20218 - 7 - 2021
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London11 - 7 - 202115 - 7 - 2021
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London18 - 7 - 202122 - 7 - 2021
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Istanbul25 - 7 - 202129 - 7 - 2021
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Dubai1 - 8 - 20215 - 8 - 2021
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Paris1 - 8 - 20215 - 8 - 2021
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Kuala Lumpur8 - 8 - 202112 - 8 - 2021
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Istanbul15 - 8 - 202119 - 8 - 2021
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London22 - 8 - 202126 - 8 - 2021
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Dubai26 - 9 - 202130 - 9 - 2021
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Paris26 - 9 - 202130 - 9 - 2021
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London5 - 9 - 20219 - 9 - 2021
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Kuala Lumpur12 - 9 - 202116 - 9 - 2021
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Istanbul19 - 9 - 202123 - 9 - 2021
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Dubai17 - 10 - 202121 - 10 - 2021
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Paris17 - 10 - 202121 - 10 - 2021
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Kuala Lumpur24 - 10 - 202128 - 10 - 2021
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Istanbul3 - 10 - 20217 - 10 - 2021
-
London10 - 10 - 202114 - 10 - 2021
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Dubai21 - 11 - 202125 - 11 - 2021
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Paris21 - 11 - 202125 - 11 - 2021
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Kuala Lumpur7 - 11 - 202111 - 11 - 2021
-
Istanbul14 - 11 - 202118 - 11 - 2021
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Dubai19 - 12 - 202123 - 12 - 2021
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Paris19 - 12 - 202123 - 12 - 2021
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Kuala Lumpur26 - 12 - 202130 - 12 - 2021
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Istanbul12 - 12 - 202116 - 12 - 2021
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London5 - 12 - 20219 - 12 - 2021
Introduction
This program is designed for:
Public Relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this program.
Objectives
- Analyze and assess the latest PR concepts and strategies in a variety of contexts.
- Appraise certain PR techniques and approaches appropriately geared to the working environment of Arab institutions.
- Practice key PR skills relating to verbal and written communication, as well as editorial, layout and production techniques.
- Apply the main media skills in PR.
Content
PR Concepts
- Definition, Roles and Situations
- Qualities for Successful PR Staff
- PR and Ethical Behavior
PR and Communication
- The PR Officer as Communicator
- Exchange of Messages
- Models of Communication Process
- Overcoming Communication Barriers
- Importance of Body Language in PR Activities
PR Responsibilities
- Corporate Image Identity and Reputation
- Public and Community Oriented Activities
- Civic and Social Activities
PR and the Media
- Relations with the Media
- Preparing Press Kits
- Preparing Press Releases
- Conducting Press Conferences
- Conducting Live or Taped Interviews
- Dealing with the Media
- Building Good Relationships with the Media
- How to Handle the Media During Crisis Situations
Presentation Skills and Delivering a Speech
- Planning the Speech
- Writing the Main Points of the Speech
- Rehearsing the Speech
- Presenting the Speech
- Dealing with Questions Asked at the End of Speeches
PR Written Skills
- Editorial, Layout and Production Techniques
- Writing Memos, Reports, Emails and Letters
- Preparing Colorful Newsletters
- Designing and Preparing Attractive Brochures
The PR Promotional Role
- PR Role in Marketing
- PR and Advertising
- Sponsorship and Promotions
- Organizing Different Exhibitions
- Effective Media Coverage
Courses Search
Traning Categories
- Management and Leadership
- Finance , Accounting and Budgeting
- Human Resource Management
- Project , Procurement and Contracts
- Secretarial and Administration
- PR , Customer Services , Sales and Marketing
- Quality and Productivity
- Maintenance Engineering Training
- Oil and Gas Training
- Warehouse , Logistics , Supply Chain and Inventory
- Construction and Civil Engineering Training
- Facilities Management Training
- Safety Training
- Healthcare Training
- Electrical and Power Engineering Training
PDF Training Plan 2021 - 2022
- Management and Leadership
- Finance , Accounting and Budgeting
- Human Resource Management
- Project , Procurement and Contracts
- Secretarial and Administration
- PR , Customer Services , Sales and Marketing
- Quality and Productivity
- Maintenance Engineering Training
- Oil and Gas Training
- Facilities Management Training
- Warehouse , Logistics , Supply Chain and Inventory
- Safety Training
- Healthcare Training
- Electrical and Power Engineering Training