Public Relations and Media Skills Course

Develop public relations and media skills for effective communication. Join this course to become proficient in managing media interactions. BMC Training offers Public Relations and Media Skills Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 172 Training Sessions
  • Confirmed
  • One Week
Type a city name or a month
Venue Start Date End Date Details & Registration
Dubai , UAE 17 - Mar - 2024 21 - Mar - 2024
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London , UK 10 - Mar - 2024 14 - Mar - 2024
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Kuala Lumpur , Malaysia 3 - Mar - 2024 7 - Mar - 2024
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Istanbul , Turkey 24 - Mar - 2024 28 - Mar - 2024
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Paris , France 17 - Mar - 2024 21 - Mar - 2024
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Hong Kong , Hong Kong 17 - Mar - 2024 21 - Mar - 2024
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Madrid , Spain 10 - Mar - 2024 14 - Mar - 2024
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Munich , Germany 10 - Mar - 2024 14 - Mar - 2024
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Berlin , Germany 10 - Mar - 2024 14 - Mar - 2024
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New York , United States 10 - Mar - 2024 14 - Mar - 2024
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Amsterdam , Netherlands 10 - Mar - 2024 14 - Mar - 2024
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Rome , Italy 3 - Mar - 2024 7 - Mar - 2024
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Barcelona , Spain 3 - Mar - 2024 7 - Mar - 2024
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Zurich , Switzerland 3 - Mar - 2024 7 - Mar - 2024
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Bali , Indonesia 24 - Mar - 2024 28 - Mar - 2024
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Singapore , Singapore 24 - Mar - 2024 28 - Mar - 2024
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Washington , United States 24 - Mar - 2024 28 - Mar - 2024
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Dubai , UAE 28 - Apr - 2024 2 - May - 2024
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Kuala Lumpur , Malaysia 7 - Apr - 2024 11 - Apr - 2024
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Istanbul , Turkey 14 - Apr - 2024 18 - Apr - 2024
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London , UK 21 - Apr - 2024 25 - Apr - 2024
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Paris , France 28 - Apr - 2024 2 - May - 2024
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Hong Kong , Hong Kong 28 - Apr - 2024 2 - May - 2024
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Rome , Italy 7 - Apr - 2024 11 - Apr - 2024
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Barcelona , Spain 7 - Apr - 2024 11 - Apr - 2024
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Zurich , Switzerland 7 - Apr - 2024 11 - Apr - 2024
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Bali , Indonesia 14 - Apr - 2024 18 - Apr - 2024
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Singapore , Singapore 14 - Apr - 2024 18 - Apr - 2024
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Washington , United States 14 - Apr - 2024 18 - Apr - 2024
Course Details & Registration
Madrid , Spain 21 - Apr - 2024 25 - Apr - 2024
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Munich , Germany 21 - Apr - 2024 25 - Apr - 2024
Course Details & Registration
Berlin , Germany 21 - Apr - 2024 25 - Apr - 2024
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New York , United States 21 - Apr - 2024 25 - Apr - 2024
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Amsterdam , Netherlands 21 - Apr - 2024 25 - Apr - 2024
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Dubai , UAE 12 - May - 2024 16 - May - 2024
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London , UK 5 - May - 2024 9 - May - 2024
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Kuala Lumpur , Malaysia 19 - May - 2024 23 - May - 2024
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Istanbul , Turkey 26 - May - 2024 30 - May - 2024
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Paris , France 12 - May - 2024 16 - May - 2024
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Hong Kong , Hong Kong 12 - May - 2024 16 - May - 2024
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Madrid , Spain 5 - May - 2024 9 - May - 2024
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Munich , Germany 5 - May - 2024 9 - May - 2024
Course Details & Registration
Berlin , Germany 5 - May - 2024 9 - May - 2024
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New York , United States 5 - May - 2024 9 - May - 2024
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Amsterdam , Netherlands 5 - May - 2024 9 - May - 2024
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Rome , Italy 19 - May - 2024 23 - May - 2024
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Barcelona , Spain 19 - May - 2024 23 - May - 2024
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Zurich , Switzerland 19 - May - 2024 23 - May - 2024
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Bali , Indonesia 26 - May - 2024 30 - May - 2024
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Singapore , Singapore 26 - May - 2024 30 - May - 2024
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Washington , United States 26 - May - 2024 30 - May - 2024
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Dubai , UAE 9 - Jun - 2024 13 - Jun - 2024
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Kuala Lumpur , Malaysia 16 - Jun - 2024 20 - Jun - 2024
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Istanbul , Turkey 23 - Jun - 2024 27 - Jun - 2024
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London , UK 2 - Jun - 2024 6 - Jun - 2024
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Paris , France 9 - Jun - 2024 13 - Jun - 2024
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Hong Kong , Hong Kong 9 - Jun - 2024 13 - Jun - 2024
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Rome , Italy 16 - Jun - 2024 20 - Jun - 2024
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Barcelona , Spain 16 - Jun - 2024 20 - Jun - 2024
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Zurich , Switzerland 16 - Jun - 2024 20 - Jun - 2024
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Bali , Indonesia 23 - Jun - 2024 27 - Jun - 2024
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Singapore , Singapore 23 - Jun - 2024 27 - Jun - 2024
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Washington , United States 23 - Jun - 2024 27 - Jun - 2024
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Madrid , Spain 2 - Jun - 2024 6 - Jun - 2024
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Munich , Germany 2 - Jun - 2024 6 - Jun - 2024
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Berlin , Germany 2 - Jun - 2024 6 - Jun - 2024
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New York , United States 2 - Jun - 2024 6 - Jun - 2024
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Amsterdam , Netherlands 2 - Jun - 2024 6 - Jun - 2024
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Dubai , UAE 7 - Jul - 2024 11 - Jul - 2024
Course Details & Registration
London , UK 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
London , UK 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Istanbul , Turkey 28 - Jul - 2024 1 - Aug - 2024
Course Details & Registration
Paris , France 7 - Jul - 2024 11 - Jul - 2024
Course Details & Registration
Hong Kong , Hong Kong 7 - Jul - 2024 11 - Jul - 2024
Course Details & Registration
Madrid , Spain 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Munich , Germany 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Berlin , Germany 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
New York , United States 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Amsterdam , Netherlands 14 - Jul - 2024 18 - Jul - 2024
Course Details & Registration
Madrid , Spain 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Munich , Germany 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Berlin , Germany 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
New York , United States 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Amsterdam , Netherlands 21 - Jul - 2024 25 - Jul - 2024
Course Details & Registration
Bali , Indonesia 28 - Jul - 2024 1 - Aug - 2024
Course Details & Registration
Singapore , Singapore 28 - Jul - 2024 1 - Aug - 2024
Course Details & Registration
Washington , United States 28 - Jul - 2024 1 - Aug - 2024
Course Details & Registration
Dubai , UAE 4 - Aug - 2024 8 - Aug - 2024
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Kuala Lumpur , Malaysia 11 - Aug - 2024 15 - Aug - 2024
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Istanbul , Turkey 18 - Aug - 2024 22 - Aug - 2024
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London , UK 25 - Aug - 2024 29 - Aug - 2024
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Paris , France 4 - Aug - 2024 8 - Aug - 2024
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Hong Kong , Hong Kong 4 - Aug - 2024 8 - Aug - 2024
Course Details & Registration
Rome , Italy 11 - Aug - 2024 15 - Aug - 2024
Course Details & Registration
Barcelona , Spain 11 - Aug - 2024 15 - Aug - 2024
Course Details & Registration
Zurich , Switzerland 11 - Aug - 2024 15 - Aug - 2024
Course Details & Registration
Bali , Indonesia 18 - Aug - 2024 22 - Aug - 2024
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Singapore , Singapore 18 - Aug - 2024 22 - Aug - 2024
Course Details & Registration
Washington , United States 18 - Aug - 2024 22 - Aug - 2024
Course Details & Registration
Madrid , Spain 25 - Aug - 2024 29 - Aug - 2024
Course Details & Registration
Munich , Germany 25 - Aug - 2024 29 - Aug - 2024
Course Details & Registration
Berlin , Germany 25 - Aug - 2024 29 - Aug - 2024
Course Details & Registration
New York , United States 25 - Aug - 2024 29 - Aug - 2024
Course Details & Registration
Amsterdam , Netherlands 25 - Aug - 2024 29 - Aug - 2024
Course Details & Registration
Dubai , UAE 22 - Sep - 2024 26 - Sep - 2024
Course Details & Registration
London , UK 1 - Sep - 2024 5 - Sep - 2024
Course Details & Registration
Kuala Lumpur , Malaysia 8 - Sep - 2024 12 - Sep - 2024
Course Details & Registration
Istanbul , Turkey 15 - Sep - 2024 19 - Sep - 2024
Course Details & Registration
Paris , France 22 - Sep - 2024 26 - Sep - 2024
Course Details & Registration
Hong Kong , Hong Kong 22 - Sep - 2024 26 - Sep - 2024
Course Details & Registration
Madrid , Spain 1 - Sep - 2024 5 - Sep - 2024
Course Details & Registration
Munich , Germany 1 - Sep - 2024 5 - Sep - 2024
Course Details & Registration
Berlin , Germany 1 - Sep - 2024 5 - Sep - 2024
Course Details & Registration
New York , United States 1 - Sep - 2024 5 - Sep - 2024
Course Details & Registration
Amsterdam , Netherlands 1 - Sep - 2024 5 - Sep - 2024
Course Details & Registration
Rome , Italy 8 - Sep - 2024 12 - Sep - 2024
Course Details & Registration
Barcelona , Spain 8 - Sep - 2024 12 - Sep - 2024
Course Details & Registration
Zurich , Switzerland 8 - Sep - 2024 12 - Sep - 2024
Course Details & Registration
Bali , Indonesia 15 - Sep - 2024 19 - Sep - 2024
Course Details & Registration
Singapore , Singapore 15 - Sep - 2024 19 - Sep - 2024
Course Details & Registration
Washington , United States 15 - Sep - 2024 19 - Sep - 2024
Course Details & Registration
Dubai , UAE 20 - Oct - 2024 24 - Oct - 2024
Course Details & Registration
Kuala Lumpur , Malaysia 27 - Oct - 2024 31 - Oct - 2024
Course Details & Registration
Istanbul , Turkey 6 - Oct - 2024 10 - Oct - 2024
Course Details & Registration
London , UK 13 - Oct - 2024 17 - Oct - 2024
Course Details & Registration
Paris , France 20 - Oct - 2024 24 - Oct - 2024
Course Details & Registration
Hong Kong , Hong Kong 20 - Oct - 2024 24 - Oct - 2024
Course Details & Registration
Rome , Italy 27 - Oct - 2024 31 - Oct - 2024
Course Details & Registration
Barcelona , Spain 27 - Oct - 2024 31 - Oct - 2024
Course Details & Registration
Zurich , Switzerland 27 - Oct - 2024 31 - Oct - 2024
Course Details & Registration
Bali , Indonesia 6 - Oct - 2024 10 - Oct - 2024
Course Details & Registration
Singapore , Singapore 6 - Oct - 2024 10 - Oct - 2024
Course Details & Registration
Washington , United States 6 - Oct - 2024 10 - Oct - 2024
Course Details & Registration
Madrid , Spain 13 - Oct - 2024 17 - Oct - 2024
Course Details & Registration
Munich , Germany 13 - Oct - 2024 17 - Oct - 2024
Course Details & Registration
Berlin , Germany 13 - Oct - 2024 17 - Oct - 2024
Course Details & Registration
New York , United States 13 - Oct - 2024 17 - Oct - 2024
Course Details & Registration
Amsterdam , Netherlands 13 - Oct - 2024 17 - Oct - 2024
Course Details & Registration
Dubai , UAE 17 - Nov - 2024 21 - Nov - 2024
Course Details & Registration
London , UK 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Kuala Lumpur , Malaysia 3 - Nov - 2024 7 - Nov - 2024
Course Details & Registration
Istanbul , Turkey 10 - Nov - 2024 14 - Nov - 2024
Course Details & Registration
Paris , France 17 - Nov - 2024 21 - Nov - 2024
Course Details & Registration
Hong Kong , Hong Kong 17 - Nov - 2024 21 - Nov - 2024
Course Details & Registration
Madrid , Spain 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Munich , Germany 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Berlin , Germany 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
New York , United States 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Amsterdam , Netherlands 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Rome , Italy 3 - Nov - 2024 7 - Nov - 2024
Course Details & Registration
Barcelona , Spain 3 - Nov - 2024 7 - Nov - 2024
Course Details & Registration
Zurich , Switzerland 3 - Nov - 2024 7 - Nov - 2024
Course Details & Registration
Bali , Indonesia 10 - Nov - 2024 14 - Nov - 2024
Course Details & Registration
Singapore , Singapore 10 - Nov - 2024 14 - Nov - 2024
Course Details & Registration
Washington , United States 10 - Nov - 2024 14 - Nov - 2024
Course Details & Registration
Dubai , UAE 15 - Dec - 2024 19 - Dec - 2024
Course Details & Registration
Kuala Lumpur , Malaysia 22 - Dec - 2024 26 - Dec - 2024
Course Details & Registration
Istanbul , Turkey 8 - Dec - 2024 12 - Dec - 2024
Course Details & Registration
London , UK 1 - Dec - 2024 5 - Dec - 2024
Course Details & Registration
Paris , France 15 - Dec - 2024 19 - Dec - 2024
Course Details & Registration
Hong Kong , Hong Kong 15 - Dec - 2024 19 - Dec - 2024
Course Details & Registration
Rome , Italy 22 - Dec - 2024 26 - Dec - 2024
Course Details & Registration
Barcelona , Spain 22 - Dec - 2024 26 - Dec - 2024
Course Details & Registration
Zurich , Switzerland 22 - Dec - 2024 26 - Dec - 2024
Course Details & Registration
Bali , Indonesia 8 - Dec - 2024 12 - Dec - 2024
Course Details & Registration
Singapore , Singapore 8 - Dec - 2024 12 - Dec - 2024
Course Details & Registration
Washington , United States 8 - Dec - 2024 12 - Dec - 2024
Course Details & Registration
Madrid , Spain 1 - Dec - 2024 5 - Dec - 2024
Course Details & Registration
Munich , Germany 1 - Dec - 2024 5 - Dec - 2024
Course Details & Registration
Berlin , Germany 1 - Dec - 2024 5 - Dec - 2024
Course Details & Registration
New York , United States 1 - Dec - 2024 5 - Dec - 2024
Course Details & Registration
Amsterdam , Netherlands 1 - Dec - 2024 5 - Dec - 2024
Course Details & Registration

Course Syllabus

Introduction

This program is designed for:

Public Relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this program.

Objectives

  • Analyze and assess the latest PR concepts and strategies in a variety of contexts.
  • Appraise certain PR techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key PR skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Apply the main media skills in PR.

Content

PR Concepts

  • Definition, Roles and Situations
  • Qualities for Successful PR Staff
  • PR and Ethical Behavior

PR and Communication

  • The PR Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Overcoming Communication Barriers
  • Importance of Body Language in PR Activities

PR Responsibilities

  • Corporate Image Identity and Reputation
  • Public and Community Oriented Activities
  • Civic and Social Activities

PR and the Media

  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Conducting Live or Taped Interviews
  • Dealing with the Media
  • Building Good Relationships with the Media
  • How to Handle the Media During Crisis Situations

Presentation Skills and Delivering a Speech

  • Planning the Speech
  • Writing the Main Points of the Speech
  • Rehearsing the Speech
  • Presenting the Speech
  • Dealing with Questions Asked at the End of Speeches

PR Written Skills

  • Editorial, Layout and Production Techniques
  • Writing Memos, Reports, Emails and Letters
  • Preparing Colorful Newsletters
  • Designing and Preparing Attractive Brochures

The PR Promotional Role

  • PR Role in Marketing
  • PR and Advertising
  • Sponsorship and Promotions
  • Organizing Different Exhibitions
  • Effective Media Coverage

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