Public Relations and Media Skills Course

Develop public relations and media skills for effective communication. Join this course to become proficient in managing media interactions. BMC Training offers Public Relations and Media Skills Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 113 Training Sessions
  • Confirmed
  • One Week
Public Relations and Media Skills Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
London , UK 14 - Jul - 2024 18 - Jul - 2024 4950 GBP
Madrid , Spain 14 - Jul - 2024 18 - Jul - 2024 6950 GBP
Munich , Germany 14 - Jul - 2024 18 - Jul - 2024 7900 GBP
Berlin , Germany 14 - Jul - 2024 18 - Jul - 2024 7900 GBP
New York , United States 14 - Jul - 2024 18 - Jul - 2024 10900 GBP
London , UK 21 - Jul - 2024 25 - Jul - 2024 4950 GBP
Madrid , Spain 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Amsterdam , Netherlands 14 - Jul - 2024 18 - Jul - 2024 8100 GBP
Munich , Germany 21 - Jul - 2024 25 - Jul - 2024 7900 GBP
Berlin , Germany 21 - Jul - 2024 25 - Jul - 2024 7900 GBP
New York , United States 21 - Jul - 2024 25 - Jul - 2024 10900 GBP
Amsterdam , Netherlands 21 - Jul - 2024 25 - Jul - 2024 8100 GBP
Istanbul , Turkey 28 - Jul - 2024 1 - Aug - 2024 4700 GBP
Bali , Indonesia 28 - Jul - 2024 1 - Aug - 2024 8100 GBP
Singapore , Singapore 28 - Jul - 2024 1 - Aug - 2024 7500 GBP
Washington , United States 28 - Jul - 2024 1 - Aug - 2024 11000 GBP
Milan , Italy 14 - Jul - 2024 18 - Jul - 2024 6950 GBP
Milan , Italy 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Dubai , UAE 4 - Aug - 2024 8 - Aug - 2024 4987.5 GBP
Paris , France 4 - Aug - 2024 8 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 4 - Aug - 2024 8 - Aug - 2024 8500 GBP
Kuala Lumpur , Malaysia 11 - Aug - 2024 15 - Aug - 2024 4750 GBP
Rome , Italy 11 - Aug - 2024 15 - Aug - 2024 7300 GBP
Barcelona , Spain 11 - Aug - 2024 15 - Aug - 2024 6950 GBP
Zurich , Switzerland 11 - Aug - 2024 15 - Aug - 2024 7950 GBP
Istanbul , Turkey 18 - Aug - 2024 22 - Aug - 2024 4700 GBP
Bali , Indonesia 18 - Aug - 2024 22 - Aug - 2024 8100 GBP
Singapore , Singapore 18 - Aug - 2024 22 - Aug - 2024 7500 GBP
Washington , United States 18 - Aug - 2024 22 - Aug - 2024 11000 GBP
London , UK 25 - Aug - 2024 29 - Aug - 2024 4950 GBP
Madrid , Spain 25 - Aug - 2024 29 - Aug - 2024 6950 GBP
Munich , Germany 25 - Aug - 2024 29 - Aug - 2024 7900 GBP
Berlin , Germany 25 - Aug - 2024 29 - Aug - 2024 7900 GBP
New York , United States 25 - Aug - 2024 29 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 25 - Aug - 2024 29 - Aug - 2024 8100 GBP
Tokyo , Japan 4 - Aug - 2024 8 - Aug - 2024 9750 GBP
Milan , Italy 25 - Aug - 2024 29 - Aug - 2024 6950 GBP
Paris , France 22 - Sep - 2024 26 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 22 - Sep - 2024 26 - Sep - 2024 8500 GBP
Dubai , UAE 22 - Sep - 2024 26 - Sep - 2024 4987.5 GBP
London , UK 1 - Sep - 2024 5 - Sep - 2024 4950 GBP
Madrid , Spain 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Munich , Germany 1 - Sep - 2024 5 - Sep - 2024 7900 GBP
Berlin , Germany 1 - Sep - 2024 5 - Sep - 2024 7900 GBP
New York , United States 1 - Sep - 2024 5 - Sep - 2024 10900 GBP
Amsterdam , Netherlands 1 - Sep - 2024 5 - Sep - 2024 8100 GBP
Kuala Lumpur , Malaysia 8 - Sep - 2024 12 - Sep - 2024 4750 GBP
Rome , Italy 8 - Sep - 2024 12 - Sep - 2024 7300 GBP
Barcelona , Spain 8 - Sep - 2024 12 - Sep - 2024 6950 GBP
Zurich , Switzerland 8 - Sep - 2024 12 - Sep - 2024 7950 GBP
Istanbul , Turkey 15 - Sep - 2024 19 - Sep - 2024 4700 GBP
Bali , Indonesia 15 - Sep - 2024 19 - Sep - 2024 8100 GBP
Singapore , Singapore 15 - Sep - 2024 19 - Sep - 2024 7500 GBP
Washington , United States 15 - Sep - 2024 19 - Sep - 2024 11000 GBP
Tokyo , Japan 22 - Sep - 2024 26 - Sep - 2024 9750 GBP
Milan , Italy 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Dubai , UAE 20 - Oct - 2024 24 - Oct - 2024 4987.5 GBP
Paris , France 20 - Oct - 2024 24 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 20 - Oct - 2024 24 - Oct - 2024 8500 GBP
Kuala Lumpur , Malaysia 27 - Oct - 2024 31 - Oct - 2024 4750 GBP
Rome , Italy 27 - Oct - 2024 31 - Oct - 2024 7300 GBP
Barcelona , Spain 27 - Oct - 2024 31 - Oct - 2024 6950 GBP
Zurich , Switzerland 27 - Oct - 2024 31 - Oct - 2024 7950 GBP
Istanbul , Turkey 6 - Oct - 2024 10 - Oct - 2024 4700 GBP
Bali , Indonesia 6 - Oct - 2024 10 - Oct - 2024 8100 GBP
Singapore , Singapore 6 - Oct - 2024 10 - Oct - 2024 7500 GBP
Washington , United States 6 - Oct - 2024 10 - Oct - 2024 11000 GBP
London , UK 13 - Oct - 2024 17 - Oct - 2024 4950 GBP
Madrid , Spain 13 - Oct - 2024 17 - Oct - 2024 6950 GBP
Munich , Germany 13 - Oct - 2024 17 - Oct - 2024 7900 GBP
Berlin , Germany 13 - Oct - 2024 17 - Oct - 2024 7900 GBP
New York , United States 13 - Oct - 2024 17 - Oct - 2024 10900 GBP
Amsterdam , Netherlands 13 - Oct - 2024 17 - Oct - 2024 8100 GBP
Tokyo , Japan 20 - Oct - 2024 24 - Oct - 2024 9750 GBP
Milan , Italy 13 - Oct - 2024 17 - Oct - 2024 6950 GBP
Paris , France 17 - Nov - 2024 21 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 17 - Nov - 2024 21 - Nov - 2024 8500 GBP
Dubai , UAE 17 - Nov - 2024 21 - Nov - 2024 4987.5 GBP
London , UK 24 - Nov - 2024 28 - Nov - 2024 4950 GBP
Madrid , Spain 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Munich , Germany 24 - Nov - 2024 28 - Nov - 2024 7900 GBP
Berlin , Germany 24 - Nov - 2024 28 - Nov - 2024 7900 GBP
New York , United States 24 - Nov - 2024 28 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 24 - Nov - 2024 28 - Nov - 2024 8100 GBP
Kuala Lumpur , Malaysia 3 - Nov - 2024 7 - Nov - 2024 4750 GBP
Rome , Italy 3 - Nov - 2024 7 - Nov - 2024 7300 GBP
Barcelona , Spain 3 - Nov - 2024 7 - Nov - 2024 6950 GBP
Zurich , Switzerland 3 - Nov - 2024 7 - Nov - 2024 7950 GBP
Istanbul , Turkey 10 - Nov - 2024 14 - Nov - 2024 4700 GBP
Bali , Indonesia 10 - Nov - 2024 14 - Nov - 2024 8100 GBP
Singapore , Singapore 10 - Nov - 2024 14 - Nov - 2024 7500 GBP
Washington , United States 10 - Nov - 2024 14 - Nov - 2024 11000 GBP
Tokyo , Japan 17 - Nov - 2024 21 - Nov - 2024 9750 GBP
Milan , Italy 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Dubai , UAE 15 - Dec - 2024 19 - Dec - 2024 4987.5 GBP
Paris , France 15 - Dec - 2024 19 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 15 - Dec - 2024 19 - Dec - 2024 8500 GBP
Kuala Lumpur , Malaysia 22 - Dec - 2024 26 - Dec - 2024 4750 GBP
Rome , Italy 22 - Dec - 2024 26 - Dec - 2024 7300 GBP
Barcelona , Spain 22 - Dec - 2024 26 - Dec - 2024 6950 GBP
Zurich , Switzerland 22 - Dec - 2024 26 - Dec - 2024 7950 GBP
Istanbul , Turkey 8 - Dec - 2024 12 - Dec - 2024 4700 GBP
Bali , Indonesia 8 - Dec - 2024 12 - Dec - 2024 8100 GBP
Singapore , Singapore 8 - Dec - 2024 12 - Dec - 2024 7500 GBP
Washington , United States 8 - Dec - 2024 12 - Dec - 2024 11000 GBP
London , UK 1 - Dec - 2024 5 - Dec - 2024 4950 GBP
Madrid , Spain 1 - Dec - 2024 5 - Dec - 2024 6950 GBP
Munich , Germany 1 - Dec - 2024 5 - Dec - 2024 7900 GBP
Berlin , Germany 1 - Dec - 2024 5 - Dec - 2024 7900 GBP
New York , United States 1 - Dec - 2024 5 - Dec - 2024 10900 GBP
Amsterdam , Netherlands 1 - Dec - 2024 5 - Dec - 2024 8100 GBP
Tokyo , Japan 15 - Dec - 2024 19 - Dec - 2024 9750 GBP
Milan , Italy 1 - Dec - 2024 5 - Dec - 2024 6950 GBP

Course Syllabus

Introduction

This program is designed for:

Public Relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this program.

Objectives

  • Analyze and assess the latest PR concepts and strategies in a variety of contexts.
  • Appraise certain PR techniques and approaches appropriately geared to the working environment of Arab institutions.
  • Practice key PR skills relating to verbal and written communication, as well as editorial, layout and production techniques.
  • Apply the main media skills in PR.

Content

PR Concepts

  • Definition, Roles and Situations
  • Qualities for Successful PR Staff
  • PR and Ethical Behavior

PR and Communication

  • The PR Officer as Communicator
  • Exchange of Messages
  • Models of Communication Process
  • Overcoming Communication Barriers
  • Importance of Body Language in PR Activities

PR Responsibilities

  • Corporate Image Identity and Reputation
  • Public and Community Oriented Activities
  • Civic and Social Activities

PR and the Media

  • Relations with the Media
  • Preparing Press Kits
  • Preparing Press Releases
  • Conducting Press Conferences
  • Conducting Live or Taped Interviews
  • Dealing with the Media
  • Building Good Relationships with the Media
  • How to Handle the Media During Crisis Situations

Presentation Skills and Delivering a Speech

  • Planning the Speech
  • Writing the Main Points of the Speech
  • Rehearsing the Speech
  • Presenting the Speech
  • Dealing with Questions Asked at the End of Speeches

PR Written Skills

  • Editorial, Layout and Production Techniques
  • Writing Memos, Reports, Emails and Letters
  • Preparing Colorful Newsletters
  • Designing and Preparing Attractive Brochures

The PR Promotional Role

  • PR Role in Marketing
  • PR and Advertising
  • Sponsorship and Promotions
  • Organizing Different Exhibitions
  • Effective Media Coverage

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