Professional Brand Manager Course

Become a professional brand manager with comprehensive training. Enroll in this course to develop effective brand management skills and strategies. BMC Training offers Professional Brand Manager Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 136 Training Sessions
  • Confirmed
  • One Week
Professional Brand Manager Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Istanbul , Turkey 21 - Jul - 2024 25 - Jul - 2024 4700 GBP
Bali , Indonesia 21 - Jul - 2024 25 - Jul - 2024 8100 GBP
Singapore , Singapore 21 - Jul - 2024 25 - Jul - 2024 7500 GBP
Washington , United States 21 - Jul - 2024 25 - Jul - 2024 11000 GBP
Dubai , UAE 28 - Jul - 2024 1 - Aug - 2024 4987.5 GBP
Paris , France 28 - Jul - 2024 1 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 28 - Jul - 2024 1 - Aug - 2024 8500 GBP
London , UK 21 - Jul - 2024 25 - Jul - 2024 4950 GBP
Madrid , Spain 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Munich , Germany 21 - Jul - 2024 25 - Jul - 2024 7900 GBP
Berlin , Germany 21 - Jul - 2024 25 - Jul - 2024 7900 GBP
New York , United States 21 - Jul - 2024 25 - Jul - 2024 10900 GBP
Amsterdam , Netherlands 21 - Jul - 2024 25 - Jul - 2024 8100 GBP
Tokyo , Japan 28 - Jul - 2024 1 - Aug - 2024 9750 GBP
Milan , Italy 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Kuala Lumpur , Malaysia 4 - Aug - 2024 8 - Aug - 2024 4750 GBP
Rome , Italy 4 - Aug - 2024 8 - Aug - 2024 7300 GBP
Barcelona , Spain 4 - Aug - 2024 8 - Aug - 2024 6950 GBP
Zurich , Switzerland 4 - Aug - 2024 8 - Aug - 2024 7950 GBP
London , UK 11 - Aug - 2024 15 - Aug - 2024 4950 GBP
Madrid , Spain 11 - Aug - 2024 15 - Aug - 2024 6950 GBP
Munich , Germany 11 - Aug - 2024 15 - Aug - 2024 7900 GBP
Berlin , Germany 11 - Aug - 2024 15 - Aug - 2024 7900 GBP
New York , United States 11 - Aug - 2024 15 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 11 - Aug - 2024 15 - Aug - 2024 8100 GBP
Dubai , UAE 18 - Aug - 2024 22 - Aug - 2024 4987.5 GBP
Paris , France 18 - Aug - 2024 22 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 18 - Aug - 2024 22 - Aug - 2024 8500 GBP
Istanbul , Turkey 25 - Aug - 2024 29 - Aug - 2024 4700 GBP
Bali , Indonesia 25 - Aug - 2024 29 - Aug - 2024 8100 GBP
Singapore , Singapore 25 - Aug - 2024 29 - Aug - 2024 7500 GBP
Washington , United States 25 - Aug - 2024 29 - Aug - 2024 11000 GBP
Dubai , UAE 4 - Aug - 2024 8 - Aug - 2024 4987.5 GBP
Paris , France 4 - Aug - 2024 8 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 4 - Aug - 2024 8 - Aug - 2024 8500 GBP
Milan , Italy 11 - Aug - 2024 15 - Aug - 2024 6950 GBP
Tokyo , Japan 18 - Aug - 2024 22 - Aug - 2024 9750 GBP
Tokyo , Japan 4 - Aug - 2024 8 - Aug - 2024 9750 GBP
Madrid , Spain 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Munich , Germany 22 - Sep - 2024 26 - Sep - 2024 7900 GBP
Berlin , Germany 22 - Sep - 2024 26 - Sep - 2024 7900 GBP
New York , United States 22 - Sep - 2024 26 - Sep - 2024 10900 GBP
London , UK 22 - Sep - 2024 26 - Sep - 2024 4950 GBP
Amsterdam , Netherlands 22 - Sep - 2024 26 - Sep - 2024 8100 GBP
Istanbul , Turkey 1 - Sep - 2024 5 - Sep - 2024 4700 GBP
Bali , Indonesia 1 - Sep - 2024 5 - Sep - 2024 8100 GBP
Singapore , Singapore 1 - Sep - 2024 5 - Sep - 2024 7500 GBP
Washington , United States 1 - Sep - 2024 5 - Sep - 2024 11000 GBP
Kuala Lumpur , Malaysia 8 - Sep - 2024 12 - Sep - 2024 4750 GBP
Rome , Italy 8 - Sep - 2024 12 - Sep - 2024 7300 GBP
Barcelona , Spain 8 - Sep - 2024 12 - Sep - 2024 6950 GBP
Zurich , Switzerland 8 - Sep - 2024 12 - Sep - 2024 7950 GBP
Dubai , UAE 15 - Sep - 2024 19 - Sep - 2024 4987.5 GBP
Paris , France 15 - Sep - 2024 19 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 15 - Sep - 2024 19 - Sep - 2024 8500 GBP
London , UK 1 - Sep - 2024 5 - Sep - 2024 4950 GBP
Madrid , Spain 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Munich , Germany 1 - Sep - 2024 5 - Sep - 2024 7900 GBP
Berlin , Germany 1 - Sep - 2024 5 - Sep - 2024 7900 GBP
New York , United States 1 - Sep - 2024 5 - Sep - 2024 10900 GBP
Amsterdam , Netherlands 1 - Sep - 2024 5 - Sep - 2024 8100 GBP
Milan , Italy 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Tokyo , Japan 15 - Sep - 2024 19 - Sep - 2024 9750 GBP
Milan , Italy 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Kuala Lumpur , Malaysia 20 - Oct - 2024 24 - Oct - 2024 4750 GBP
Rome , Italy 20 - Oct - 2024 24 - Oct - 2024 7300 GBP
Barcelona , Spain 20 - Oct - 2024 24 - Oct - 2024 6950 GBP
Zurich , Switzerland 20 - Oct - 2024 24 - Oct - 2024 7950 GBP
London , UK 27 - Oct - 2024 31 - Oct - 2024 4950 GBP
Madrid , Spain 27 - Oct - 2024 31 - Oct - 2024 6950 GBP
Munich , Germany 27 - Oct - 2024 31 - Oct - 2024 7900 GBP
Berlin , Germany 27 - Oct - 2024 31 - Oct - 2024 7900 GBP
New York , United States 27 - Oct - 2024 31 - Oct - 2024 10900 GBP
Amsterdam , Netherlands 27 - Oct - 2024 31 - Oct - 2024 8100 GBP
Dubai , UAE 6 - Oct - 2024 10 - Oct - 2024 4987.5 GBP
Paris , France 6 - Oct - 2024 10 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 6 - Oct - 2024 10 - Oct - 2024 8500 GBP
Istanbul , Turkey 13 - Oct - 2024 17 - Oct - 2024 4700 GBP
Bali , Indonesia 13 - Oct - 2024 17 - Oct - 2024 8100 GBP
Singapore , Singapore 13 - Oct - 2024 17 - Oct - 2024 7500 GBP
Washington , United States 13 - Oct - 2024 17 - Oct - 2024 11000 GBP
Dubai , UAE 20 - Oct - 2024 24 - Oct - 2024 4987.5 GBP
Paris , France 20 - Oct - 2024 24 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 20 - Oct - 2024 24 - Oct - 2024 8500 GBP
Milan , Italy 27 - Oct - 2024 31 - Oct - 2024 6950 GBP
Tokyo , Japan 6 - Oct - 2024 10 - Oct - 2024 9750 GBP
Tokyo , Japan 20 - Oct - 2024 24 - Oct - 2024 9750 GBP
Madrid , Spain 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
London , UK 17 - Nov - 2024 21 - Nov - 2024 4950 GBP
Munich , Germany 17 - Nov - 2024 21 - Nov - 2024 7900 GBP
Berlin , Germany 17 - Nov - 2024 21 - Nov - 2024 7900 GBP
New York , United States 17 - Nov - 2024 21 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 17 - Nov - 2024 21 - Nov - 2024 8100 GBP
Istanbul , Turkey 24 - Nov - 2024 28 - Nov - 2024 4700 GBP
Bali , Indonesia 24 - Nov - 2024 28 - Nov - 2024 8100 GBP
Singapore , Singapore 24 - Nov - 2024 28 - Nov - 2024 7500 GBP
Washington , United States 24 - Nov - 2024 28 - Nov - 2024 11000 GBP
Kuala Lumpur , Malaysia 3 - Nov - 2024 7 - Nov - 2024 4750 GBP
Rome , Italy 3 - Nov - 2024 7 - Nov - 2024 7300 GBP
Barcelona , Spain 3 - Nov - 2024 7 - Nov - 2024 6950 GBP
Zurich , Switzerland 3 - Nov - 2024 7 - Nov - 2024 7950 GBP
Dubai , UAE 10 - Nov - 2024 14 - Nov - 2024 4987.5 GBP
Paris , France 10 - Nov - 2024 14 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 10 - Nov - 2024 14 - Nov - 2024 8500 GBP
London , UK 24 - Nov - 2024 28 - Nov - 2024 4950 GBP
Madrid , Spain 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Munich , Germany 24 - Nov - 2024 28 - Nov - 2024 7900 GBP
Berlin , Germany 24 - Nov - 2024 28 - Nov - 2024 7900 GBP
New York , United States 24 - Nov - 2024 28 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 24 - Nov - 2024 28 - Nov - 2024 8100 GBP
Milan , Italy 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
Tokyo , Japan 10 - Nov - 2024 14 - Nov - 2024 9750 GBP
Milan , Italy 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Kuala Lumpur , Malaysia 15 - Dec - 2024 19 - Dec - 2024 4750 GBP
Rome , Italy 15 - Dec - 2024 19 - Dec - 2024 7300 GBP
Barcelona , Spain 15 - Dec - 2024 19 - Dec - 2024 6950 GBP
Zurich , Switzerland 15 - Dec - 2024 19 - Dec - 2024 7950 GBP
London , UK 22 - Dec - 2024 26 - Dec - 2024 4950 GBP
Madrid , Spain 22 - Dec - 2024 26 - Dec - 2024 6950 GBP
Munich , Germany 22 - Dec - 2024 26 - Dec - 2024 7900 GBP
Berlin , Germany 22 - Dec - 2024 26 - Dec - 2024 7900 GBP
New York , United States 22 - Dec - 2024 26 - Dec - 2024 10900 GBP
Amsterdam , Netherlands 22 - Dec - 2024 26 - Dec - 2024 8100 GBP
Dubai , UAE 8 - Dec - 2024 12 - Dec - 2024 4987.5 GBP
Paris , France 8 - Dec - 2024 12 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 8 - Dec - 2024 12 - Dec - 2024 8500 GBP
Istanbul , Turkey 1 - Dec - 2024 5 - Dec - 2024 4700 GBP
Bali , Indonesia 1 - Dec - 2024 5 - Dec - 2024 8100 GBP
Singapore , Singapore 1 - Dec - 2024 5 - Dec - 2024 7500 GBP
Washington , United States 1 - Dec - 2024 5 - Dec - 2024 11000 GBP
Dubai , UAE 15 - Dec - 2024 19 - Dec - 2024 4987.5 GBP
Paris , France 15 - Dec - 2024 19 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 15 - Dec - 2024 19 - Dec - 2024 8500 GBP
Milan , Italy 22 - Dec - 2024 26 - Dec - 2024 6950 GBP
Tokyo , Japan 8 - Dec - 2024 12 - Dec - 2024 9750 GBP
Tokyo , Japan 15 - Dec - 2024 19 - Dec - 2024 9750 GBP

Course Syllabus

Introduction

Who should attend:

All those involved in decisions and actions impacting the health of the brand. It is also of direct interest to marketing, product and brand managers and supervisors. The concepts introduced are also of key importance to those managers who chart the overall strategic and operational policies of the company. 

Objectives

  • Ensure the success of organization, product or service through careful attention to brand imperatives.
  • Craft a powerful brand positioning statement that reflects the brand promise and the expectations of their most valued customers.
  • Build a fully aligned, brand-focused operation.
  • Measure brand equity, track it and maximize it.
  • Master the branding process and conduct a full brand audit.
  • Avoid the dangers and pitfalls of ignoring the laws of branding.

Content

Definitions and Anatomy of Brands

  • What is a Brand
  • Why Do Brands Matter
  • A Brief History of Brands
  • The Challenges and Opportunities of Branding Today
  • Understanding Branding

Brand Planning and Management

  • The Concept of Customer-Based Brand Equity
  • Building Customer-Based Brand Equity
  • Three Tools to Facilitate Brand Planning 
    • Brand Positioning Model
    • Brand Resonance Model
    • Brand Value Chain Model 
  • Brand Management Elements
    • Developing Brand Vision
    • Establishing Brand Position 
    • Fulfilling Brand Contract 
    • Communicating Brand Position  
    • Measuring RoBI (Return on Brand Investment)

The Strategic Brand Management Process

  • The Branding Process: Some Useful Models 
  • The Elements of the Strategic Brand Management Process
    • Identifying and Establishing Brand Positioning and Values
    • Planning and Implementing Brand Marketing Programs
    • Measuring and Interpreting Brand Performance
    • Growing and Sustaining Brand Equity 

Brand Equity and Identity

  • Brand Equity Defined 
  • Elements of Brand Equity
    • Brand Loyalty
    • Brand Awareness 
    • Perceived Quality
    • Brand Associations
  • Creating  a Brand Identity
    • Brand Vision  
    • Brand Contract 
    • Brand Stories 
    • Brand Communication 
    • Brand Metrics

Building Brand Portfolios

  • Branding Philosophies:
    • The Branded House
    • Sub-Brands
    • Endorsed Brands
    • The House of Brands
  • Brand Growth Strategies
    • Flanker/Fighting Brands
    • Line Extensions
    • Brand Extensions
  • Successful and Unsuccessful Brand Extensions
  • The Various Types of Brand Architecture: Product-Brand, “Branduit,” Range Brand, Umbrella Brand and Endorsement Brand

Brand Evaluation

  • The Brand Audit Questionnaire
  • Reviewing the “Big Idea”
  • Evaluating Advertising

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