/  Professional Brand Manager Training

Professional Brand Manager Training

BMC Training provides a training course in Professional Brand Manager in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Dubai
    27 - 6 - 2021
    1 - 7 - 2021
  • Paris
    27 - 6 - 2021
    1 - 7 - 2021
  • London
    4 - 7 - 2021
    8 - 7 - 2021
  • Istanbul
    11 - 7 - 2021
    15 - 7 - 2021
  • Istanbul
    18 - 7 - 2021
    22 - 7 - 2021
  • Dubai
    25 - 7 - 2021
    29 - 7 - 2021
  • Paris
    25 - 7 - 2021
    29 - 7 - 2021
  • Kuala Lumpur
    1 - 8 - 2021
    5 - 8 - 2021
  • London
    8 - 8 - 2021
    12 - 8 - 2021
  • Dubai
    15 - 8 - 2021
    19 - 8 - 2021
  • Paris
    15 - 8 - 2021
    19 - 8 - 2021
  • Istanbul
    22 - 8 - 2021
    26 - 8 - 2021
  • Dubai
    1 - 8 - 2021
    5 - 8 - 2021
  • Paris
    1 - 8 - 2021
    5 - 8 - 2021
  • Dubai
    1 - 8 - 2021
    5 - 8 - 2021
  • Paris
    1 - 8 - 2021
    5 - 8 - 2021
  • London
    26 - 9 - 2021
    30 - 9 - 2021
  • Istanbul
    5 - 9 - 2021
    9 - 9 - 2021
  • Kuala Lumpur
    12 - 9 - 2021
    16 - 9 - 2021
  • Dubai
    19 - 9 - 2021
    23 - 9 - 2021
  • Paris
    19 - 9 - 2021
    23 - 9 - 2021
  • Kuala Lumpur
    17 - 10 - 2021
    21 - 10 - 2021
  • London
    24 - 10 - 2021
    28 - 10 - 2021
  • Dubai
    3 - 10 - 2021
    7 - 10 - 2021
  • Paris
    3 - 10 - 2021
    7 - 10 - 2021
  • Istanbul
    10 - 10 - 2021
    14 - 10 - 2021
  • Dubai
    17 - 10 - 2021
    21 - 10 - 2021
  • Paris
    17 - 10 - 2021
    21 - 10 - 2021
  • Dubai
    17 - 10 - 2021
    21 - 10 - 2021
  • Paris
    17 - 10 - 2021
    21 - 10 - 2021
  • London
    21 - 11 - 2021
    25 - 11 - 2021
  • Kuala Lumpur
    7 - 11 - 2021
    11 - 11 - 2021
  • Dubai
    14 - 11 - 2021
    18 - 11 - 2021
  • Paris
    14 - 11 - 2021
    18 - 11 - 2021
  • Kuala Lumpur
    19 - 12 - 2021
    23 - 12 - 2021
  • London
    26 - 12 - 2021
    30 - 12 - 2021
  • Dubai
    12 - 12 - 2021
    16 - 12 - 2021
  • Paris
    12 - 12 - 2021
    16 - 12 - 2021
  • Istanbul
    5 - 12 - 2021
    9 - 12 - 2021
  • Dubai
    19 - 12 - 2021
    23 - 12 - 2021
  • Paris
    19 - 12 - 2021
    23 - 12 - 2021
  • Dubai
    19 - 12 - 2021
    23 - 12 - 2021
  • Paris
    19 - 12 - 2021
    23 - 12 - 2021

Introduction

Who should attend:

All those involved in decisions and actions impacting the health of the brand. It is also of direct interest to marketing, product and brand managers and supervisors. The concepts introduced are also of key importance to those managers who chart the overall strategic and operational policies of the company. 

Objectives

  • Ensure the success of organization, product or service through careful attention to brand imperatives.
  • Craft a powerful brand positioning statement that reflects the brand promise and the expectations of their most valued customers.
  • Build a fully aligned, brand-focused operation.
  • Measure brand equity, track it and maximize it.
  • Master the branding process and conduct a full brand audit.
  • Avoid the dangers and pitfalls of ignoring the laws of branding.

Content

Definitions and Anatomy of Brands

  • What is a Brand
  • Why Do Brands Matter
  • A Brief History of Brands
  • The Challenges and Opportunities of Branding Today
  • Understanding Branding

Brand Planning and Management

  • The Concept of Customer-Based Brand Equity
  • Building Customer-Based Brand Equity
  • Three Tools to Facilitate Brand Planning 
    • Brand Positioning Model
    • Brand Resonance Model
    • Brand Value Chain Model 
  • Brand Management Elements
    • Developing Brand Vision
    • Establishing Brand Position 
    • Fulfilling Brand Contract 
    • Communicating Brand Position  
    • Measuring RoBI (Return on Brand Investment)

The Strategic Brand Management Process

  • The Branding Process: Some Useful Models 
  • The Elements of the Strategic Brand Management Process
    • Identifying and Establishing Brand Positioning and Values
    • Planning and Implementing Brand Marketing Programs
    • Measuring and Interpreting Brand Performance
    • Growing and Sustaining Brand Equity 

Brand Equity and Identity

  • Brand Equity Defined 
  • Elements of Brand Equity
    • Brand Loyalty
    • Brand Awareness 
    • Perceived Quality
    • Brand Associations
  • Creating  a Brand Identity
    • Brand Vision  
    • Brand Contract 
    • Brand Stories 
    • Brand Communication 
    • Brand Metrics

Building Brand Portfolios

  • Branding Philosophies:
    • The Branded House
    • Sub-Brands
    • Endorsed Brands
    • The House of Brands
  • Brand Growth Strategies
    • Flanker/Fighting Brands
    • Line Extensions
    • Brand Extensions
  • Successful and Unsuccessful Brand Extensions
  • The Various Types of Brand Architecture: Product-Brand, “Branduit,” Range Brand, Umbrella Brand and Endorsement Brand

Brand Evaluation

  • The Brand Audit Questionnaire
  • Reviewing the “Big Idea”
  • Evaluating Advertising

Courses Search

Recent Posts

Connect with us

IFRS Preparation. (5 Days)Available in London - Dubai - Istanbul - Kuala Lumpur

Join our Civil and Construction Engineering Training Courses , Electrical and Power Engineering Training Courses and Facilities Management Training

Technical Training Courses

Newsletter