Professional Brand Manager Course

Become a professional brand manager with comprehensive training. Enroll in this course to develop effective brand management skills and strategies. BMC Training offers Professional Brand Manager Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 221 Training Sessions
  • Confirmed
  • One Week
Type a city name or a month
Venue Start Date End Date Details & Registration
London , UK 17 - Mar - 2024 21 - Mar - 2024
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Istanbul , Turkey 10 - Mar - 2024 14 - Mar - 2024
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Kuala Lumpur , Malaysia 3 - Mar - 2024 7 - Mar - 2024
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Dubai , UAE 24 - Mar - 2024 28 - Mar - 2024
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London , UK 10 - Mar - 2024 14 - Mar - 2024
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Madrid , Spain 17 - Mar - 2024 21 - Mar - 2024
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Munich , Germany 17 - Mar - 2024 21 - Mar - 2024
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Berlin , Germany 17 - Mar - 2024 21 - Mar - 2024
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New York , United States 17 - Mar - 2024 21 - Mar - 2024
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Amsterdam , Netherlands 17 - Mar - 2024 21 - Mar - 2024
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Bali , Indonesia 10 - Mar - 2024 14 - Mar - 2024
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Singapore , Singapore 10 - Mar - 2024 14 - Mar - 2024
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Washington , United States 10 - Mar - 2024 14 - Mar - 2024
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Rome , Italy 3 - Mar - 2024 7 - Mar - 2024
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Barcelona , Spain 3 - Mar - 2024 7 - Mar - 2024
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Zurich , Switzerland 3 - Mar - 2024 7 - Mar - 2024
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Paris , France 24 - Mar - 2024 28 - Mar - 2024
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Hong Kong , Hong Kong 24 - Mar - 2024 28 - Mar - 2024
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Madrid , Spain 10 - Mar - 2024 14 - Mar - 2024
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Munich , Germany 10 - Mar - 2024 14 - Mar - 2024
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Berlin , Germany 10 - Mar - 2024 14 - Mar - 2024
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New York , United States 10 - Mar - 2024 14 - Mar - 2024
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Amsterdam , Netherlands 10 - Mar - 2024 14 - Mar - 2024
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Kuala Lumpur , Malaysia 28 - Apr - 2024 2 - May - 2024
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London , UK 7 - Apr - 2024 11 - Apr - 2024
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Dubai , UAE 14 - Apr - 2024 18 - Apr - 2024
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Istanbul , Turkey 21 - Apr - 2024 25 - Apr - 2024
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Dubai , UAE 28 - Apr - 2024 2 - May - 2024
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Rome , Italy 28 - Apr - 2024 2 - May - 2024
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Barcelona , Spain 28 - Apr - 2024 2 - May - 2024
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Zurich , Switzerland 28 - Apr - 2024 2 - May - 2024
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Madrid , Spain 7 - Apr - 2024 11 - Apr - 2024
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Munich , Germany 7 - Apr - 2024 11 - Apr - 2024
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Berlin , Germany 7 - Apr - 2024 11 - Apr - 2024
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New York , United States 7 - Apr - 2024 11 - Apr - 2024
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Amsterdam , Netherlands 7 - Apr - 2024 11 - Apr - 2024
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Paris , France 14 - Apr - 2024 18 - Apr - 2024
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Hong Kong , Hong Kong 14 - Apr - 2024 18 - Apr - 2024
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Bali , Indonesia 21 - Apr - 2024 25 - Apr - 2024
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Singapore , Singapore 21 - Apr - 2024 25 - Apr - 2024
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Washington , United States 21 - Apr - 2024 25 - Apr - 2024
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Paris , France 28 - Apr - 2024 2 - May - 2024
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Hong Kong , Hong Kong 28 - Apr - 2024 2 - May - 2024
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London , UK 12 - May - 2024 16 - May - 2024
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Istanbul , Turkey 5 - May - 2024 9 - May - 2024
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Kuala Lumpur , Malaysia 19 - May - 2024 23 - May - 2024
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Dubai , UAE 26 - May - 2024 30 - May - 2024
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London , UK 5 - May - 2024 9 - May - 2024
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Madrid , Spain 12 - May - 2024 16 - May - 2024
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Munich , Germany 12 - May - 2024 16 - May - 2024
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Berlin , Germany 12 - May - 2024 16 - May - 2024
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New York , United States 12 - May - 2024 16 - May - 2024
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Amsterdam , Netherlands 12 - May - 2024 16 - May - 2024
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Bali , Indonesia 5 - May - 2024 9 - May - 2024
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Singapore , Singapore 5 - May - 2024 9 - May - 2024
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Washington , United States 5 - May - 2024 9 - May - 2024
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Rome , Italy 19 - May - 2024 23 - May - 2024
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Barcelona , Spain 19 - May - 2024 23 - May - 2024
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Zurich , Switzerland 19 - May - 2024 23 - May - 2024
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Paris , France 26 - May - 2024 30 - May - 2024
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Hong Kong , Hong Kong 26 - May - 2024 30 - May - 2024
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Madrid , Spain 5 - May - 2024 9 - May - 2024
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Munich , Germany 5 - May - 2024 9 - May - 2024
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Berlin , Germany 5 - May - 2024 9 - May - 2024
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New York , United States 5 - May - 2024 9 - May - 2024
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Amsterdam , Netherlands 5 - May - 2024 9 - May - 2024
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Kuala Lumpur , Malaysia 9 - Jun - 2024 13 - Jun - 2024
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London , UK 16 - Jun - 2024 20 - Jun - 2024
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Dubai , UAE 23 - Jun - 2024 27 - Jun - 2024
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Istanbul , Turkey 2 - Jun - 2024 6 - Jun - 2024
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Dubai , UAE 9 - Jun - 2024 13 - Jun - 2024
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Rome , Italy 9 - Jun - 2024 13 - Jun - 2024
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Barcelona , Spain 9 - Jun - 2024 13 - Jun - 2024
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Zurich , Switzerland 9 - Jun - 2024 13 - Jun - 2024
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Madrid , Spain 16 - Jun - 2024 20 - Jun - 2024
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Munich , Germany 16 - Jun - 2024 20 - Jun - 2024
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Berlin , Germany 16 - Jun - 2024 20 - Jun - 2024
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New York , United States 16 - Jun - 2024 20 - Jun - 2024
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Amsterdam , Netherlands 16 - Jun - 2024 20 - Jun - 2024
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Paris , France 23 - Jun - 2024 27 - Jun - 2024
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Hong Kong , Hong Kong 23 - Jun - 2024 27 - Jun - 2024
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Bali , Indonesia 2 - Jun - 2024 6 - Jun - 2024
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Singapore , Singapore 2 - Jun - 2024 6 - Jun - 2024
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Washington , United States 2 - Jun - 2024 6 - Jun - 2024
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Paris , France 9 - Jun - 2024 13 - Jun - 2024
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Hong Kong , Hong Kong 9 - Jun - 2024 13 - Jun - 2024
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London , UK 7 - Jul - 2024 11 - Jul - 2024
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Istanbul , Turkey 14 - Jul - 2024 18 - Jul - 2024
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Istanbul , Turkey 21 - Jul - 2024 25 - Jul - 2024
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Dubai , UAE 28 - Jul - 2024 1 - Aug - 2024
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London , UK 14 - Jul - 2024 18 - Jul - 2024
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London , UK 21 - Jul - 2024 25 - Jul - 2024
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Madrid , Spain 7 - Jul - 2024 11 - Jul - 2024
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Munich , Germany 7 - Jul - 2024 11 - Jul - 2024
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Berlin , Germany 7 - Jul - 2024 11 - Jul - 2024
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New York , United States 7 - Jul - 2024 11 - Jul - 2024
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Amsterdam , Netherlands 7 - Jul - 2024 11 - Jul - 2024
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Bali , Indonesia 14 - Jul - 2024 18 - Jul - 2024
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Singapore , Singapore 14 - Jul - 2024 18 - Jul - 2024
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Washington , United States 14 - Jul - 2024 18 - Jul - 2024
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Bali , Indonesia 21 - Jul - 2024 25 - Jul - 2024
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Singapore , Singapore 21 - Jul - 2024 25 - Jul - 2024
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Washington , United States 21 - Jul - 2024 25 - Jul - 2024
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Paris , France 28 - Jul - 2024 1 - Aug - 2024
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Hong Kong , Hong Kong 28 - Jul - 2024 1 - Aug - 2024
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Madrid , Spain 14 - Jul - 2024 18 - Jul - 2024
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Munich , Germany 14 - Jul - 2024 18 - Jul - 2024
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Berlin , Germany 14 - Jul - 2024 18 - Jul - 2024
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New York , United States 14 - Jul - 2024 18 - Jul - 2024
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Amsterdam , Netherlands 14 - Jul - 2024 18 - Jul - 2024
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Madrid , Spain 21 - Jul - 2024 25 - Jul - 2024
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Munich , Germany 21 - Jul - 2024 25 - Jul - 2024
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Berlin , Germany 21 - Jul - 2024 25 - Jul - 2024
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New York , United States 21 - Jul - 2024 25 - Jul - 2024
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Amsterdam , Netherlands 21 - Jul - 2024 25 - Jul - 2024
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Kuala Lumpur , Malaysia 4 - Aug - 2024 8 - Aug - 2024
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London , UK 11 - Aug - 2024 15 - Aug - 2024
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Dubai , UAE 18 - Aug - 2024 22 - Aug - 2024
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Istanbul , Turkey 25 - Aug - 2024 29 - Aug - 2024
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Dubai , UAE 4 - Aug - 2024 8 - Aug - 2024
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Rome , Italy 4 - Aug - 2024 8 - Aug - 2024
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Barcelona , Spain 4 - Aug - 2024 8 - Aug - 2024
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Zurich , Switzerland 4 - Aug - 2024 8 - Aug - 2024
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Madrid , Spain 11 - Aug - 2024 15 - Aug - 2024
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Munich , Germany 11 - Aug - 2024 15 - Aug - 2024
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Berlin , Germany 11 - Aug - 2024 15 - Aug - 2024
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New York , United States 11 - Aug - 2024 15 - Aug - 2024
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Amsterdam , Netherlands 11 - Aug - 2024 15 - Aug - 2024
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Paris , France 18 - Aug - 2024 22 - Aug - 2024
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Hong Kong , Hong Kong 18 - Aug - 2024 22 - Aug - 2024
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Bali , Indonesia 25 - Aug - 2024 29 - Aug - 2024
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Singapore , Singapore 25 - Aug - 2024 29 - Aug - 2024
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Washington , United States 25 - Aug - 2024 29 - Aug - 2024
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Paris , France 4 - Aug - 2024 8 - Aug - 2024
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Hong Kong , Hong Kong 4 - Aug - 2024 8 - Aug - 2024
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London , UK 22 - Sep - 2024 26 - Sep - 2024
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Istanbul , Turkey 1 - Sep - 2024 5 - Sep - 2024
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Kuala Lumpur , Malaysia 8 - Sep - 2024 12 - Sep - 2024
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Dubai , UAE 15 - Sep - 2024 19 - Sep - 2024
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London , UK 1 - Sep - 2024 5 - Sep - 2024
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Madrid , Spain 22 - Sep - 2024 26 - Sep - 2024
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Munich , Germany 22 - Sep - 2024 26 - Sep - 2024
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Berlin , Germany 22 - Sep - 2024 26 - Sep - 2024
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New York , United States 22 - Sep - 2024 26 - Sep - 2024
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Amsterdam , Netherlands 22 - Sep - 2024 26 - Sep - 2024
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Bali , Indonesia 1 - Sep - 2024 5 - Sep - 2024
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Singapore , Singapore 1 - Sep - 2024 5 - Sep - 2024
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Washington , United States 1 - Sep - 2024 5 - Sep - 2024
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Rome , Italy 8 - Sep - 2024 12 - Sep - 2024
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Barcelona , Spain 8 - Sep - 2024 12 - Sep - 2024
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Zurich , Switzerland 8 - Sep - 2024 12 - Sep - 2024
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Paris , France 15 - Sep - 2024 19 - Sep - 2024
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Hong Kong , Hong Kong 15 - Sep - 2024 19 - Sep - 2024
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Madrid , Spain 1 - Sep - 2024 5 - Sep - 2024
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Munich , Germany 1 - Sep - 2024 5 - Sep - 2024
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Berlin , Germany 1 - Sep - 2024 5 - Sep - 2024
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New York , United States 1 - Sep - 2024 5 - Sep - 2024
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Amsterdam , Netherlands 1 - Sep - 2024 5 - Sep - 2024
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Kuala Lumpur , Malaysia 20 - Oct - 2024 24 - Oct - 2024
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London , UK 27 - Oct - 2024 31 - Oct - 2024
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Dubai , UAE 6 - Oct - 2024 10 - Oct - 2024
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Istanbul , Turkey 13 - Oct - 2024 17 - Oct - 2024
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Dubai , UAE 20 - Oct - 2024 24 - Oct - 2024
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Rome , Italy 20 - Oct - 2024 24 - Oct - 2024
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Barcelona , Spain 20 - Oct - 2024 24 - Oct - 2024
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Zurich , Switzerland 20 - Oct - 2024 24 - Oct - 2024
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Madrid , Spain 27 - Oct - 2024 31 - Oct - 2024
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Munich , Germany 27 - Oct - 2024 31 - Oct - 2024
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Berlin , Germany 27 - Oct - 2024 31 - Oct - 2024
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New York , United States 27 - Oct - 2024 31 - Oct - 2024
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Amsterdam , Netherlands 27 - Oct - 2024 31 - Oct - 2024
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Paris , France 6 - Oct - 2024 10 - Oct - 2024
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Hong Kong , Hong Kong 6 - Oct - 2024 10 - Oct - 2024
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Bali , Indonesia 13 - Oct - 2024 17 - Oct - 2024
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Singapore , Singapore 13 - Oct - 2024 17 - Oct - 2024
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Washington , United States 13 - Oct - 2024 17 - Oct - 2024
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Paris , France 20 - Oct - 2024 24 - Oct - 2024
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Hong Kong , Hong Kong 20 - Oct - 2024 24 - Oct - 2024
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London , UK 17 - Nov - 2024 21 - Nov - 2024
Course Details & Registration
Istanbul , Turkey 24 - Nov - 2024 28 - Nov - 2024
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Kuala Lumpur , Malaysia 3 - Nov - 2024 7 - Nov - 2024
Course Details & Registration
Dubai , UAE 10 - Nov - 2024 14 - Nov - 2024
Course Details & Registration
London , UK 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Madrid , Spain 17 - Nov - 2024 21 - Nov - 2024
Course Details & Registration
Munich , Germany 17 - Nov - 2024 21 - Nov - 2024
Course Details & Registration
Berlin , Germany 17 - Nov - 2024 21 - Nov - 2024
Course Details & Registration
New York , United States 17 - Nov - 2024 21 - Nov - 2024
Course Details & Registration
Amsterdam , Netherlands 17 - Nov - 2024 21 - Nov - 2024
Course Details & Registration
Bali , Indonesia 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Singapore , Singapore 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Washington , United States 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Rome , Italy 3 - Nov - 2024 7 - Nov - 2024
Course Details & Registration
Barcelona , Spain 3 - Nov - 2024 7 - Nov - 2024
Course Details & Registration
Zurich , Switzerland 3 - Nov - 2024 7 - Nov - 2024
Course Details & Registration
Paris , France 10 - Nov - 2024 14 - Nov - 2024
Course Details & Registration
Hong Kong , Hong Kong 10 - Nov - 2024 14 - Nov - 2024
Course Details & Registration
Madrid , Spain 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Munich , Germany 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
Berlin , Germany 24 - Nov - 2024 28 - Nov - 2024
Course Details & Registration
New York , United States 24 - Nov - 2024 28 - Nov - 2024
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Amsterdam , Netherlands 24 - Nov - 2024 28 - Nov - 2024
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Kuala Lumpur , Malaysia 15 - Dec - 2024 19 - Dec - 2024
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London , UK 22 - Dec - 2024 26 - Dec - 2024
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Dubai , UAE 8 - Dec - 2024 12 - Dec - 2024
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Istanbul , Turkey 1 - Dec - 2024 5 - Dec - 2024
Course Details & Registration
Dubai , UAE 15 - Dec - 2024 19 - Dec - 2024
Course Details & Registration
Rome , Italy 15 - Dec - 2024 19 - Dec - 2024
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Barcelona , Spain 15 - Dec - 2024 19 - Dec - 2024
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Zurich , Switzerland 15 - Dec - 2024 19 - Dec - 2024
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Madrid , Spain 22 - Dec - 2024 26 - Dec - 2024
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Munich , Germany 22 - Dec - 2024 26 - Dec - 2024
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Berlin , Germany 22 - Dec - 2024 26 - Dec - 2024
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New York , United States 22 - Dec - 2024 26 - Dec - 2024
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Amsterdam , Netherlands 22 - Dec - 2024 26 - Dec - 2024
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Paris , France 8 - Dec - 2024 12 - Dec - 2024
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Hong Kong , Hong Kong 8 - Dec - 2024 12 - Dec - 2024
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Bali , Indonesia 1 - Dec - 2024 5 - Dec - 2024
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Singapore , Singapore 1 - Dec - 2024 5 - Dec - 2024
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Washington , United States 1 - Dec - 2024 5 - Dec - 2024
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Paris , France 15 - Dec - 2024 19 - Dec - 2024
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Hong Kong , Hong Kong 15 - Dec - 2024 19 - Dec - 2024
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Course Syllabus

Introduction

Who should attend:

All those involved in decisions and actions impacting the health of the brand. It is also of direct interest to marketing, product and brand managers and supervisors. The concepts introduced are also of key importance to those managers who chart the overall strategic and operational policies of the company. 

Objectives

  • Ensure the success of organization, product or service through careful attention to brand imperatives.
  • Craft a powerful brand positioning statement that reflects the brand promise and the expectations of their most valued customers.
  • Build a fully aligned, brand-focused operation.
  • Measure brand equity, track it and maximize it.
  • Master the branding process and conduct a full brand audit.
  • Avoid the dangers and pitfalls of ignoring the laws of branding.

Content

Definitions and Anatomy of Brands

  • What is a Brand
  • Why Do Brands Matter
  • A Brief History of Brands
  • The Challenges and Opportunities of Branding Today
  • Understanding Branding

Brand Planning and Management

  • The Concept of Customer-Based Brand Equity
  • Building Customer-Based Brand Equity
  • Three Tools to Facilitate Brand Planning 
    • Brand Positioning Model
    • Brand Resonance Model
    • Brand Value Chain Model 
  • Brand Management Elements
    • Developing Brand Vision
    • Establishing Brand Position 
    • Fulfilling Brand Contract 
    • Communicating Brand Position  
    • Measuring RoBI (Return on Brand Investment)

The Strategic Brand Management Process

  • The Branding Process: Some Useful Models 
  • The Elements of the Strategic Brand Management Process
    • Identifying and Establishing Brand Positioning and Values
    • Planning and Implementing Brand Marketing Programs
    • Measuring and Interpreting Brand Performance
    • Growing and Sustaining Brand Equity 

Brand Equity and Identity

  • Brand Equity Defined 
  • Elements of Brand Equity
    • Brand Loyalty
    • Brand Awareness 
    • Perceived Quality
    • Brand Associations
  • Creating  a Brand Identity
    • Brand Vision  
    • Brand Contract 
    • Brand Stories 
    • Brand Communication 
    • Brand Metrics

Building Brand Portfolios

  • Branding Philosophies:
    • The Branded House
    • Sub-Brands
    • Endorsed Brands
    • The House of Brands
  • Brand Growth Strategies
    • Flanker/Fighting Brands
    • Line Extensions
    • Brand Extensions
  • Successful and Unsuccessful Brand Extensions
  • The Various Types of Brand Architecture: Product-Brand, “Branduit,” Range Brand, Umbrella Brand and Endorsement Brand

Brand Evaluation

  • The Brand Audit Questionnaire
  • Reviewing the “Big Idea”
  • Evaluating Advertising

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