/  Corporate Social Responsibility Training

Corporate Social Responsibility Training

BMC Training provides a training course in Corporate Social Responsibility in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Istanbul
    27 - 6 - 2021
    1 - 7 - 2021
  • Dubai
    27 - 6 - 2021
    1 - 7 - 2021
  • Paris
    27 - 6 - 2021
    1 - 7 - 2021
  • Istanbul
    4 - 7 - 2021
    8 - 7 - 2021
  • Kuala Lumpur
    11 - 7 - 2021
    15 - 7 - 2021
  • Kuala Lumpur
    18 - 7 - 2021
    22 - 7 - 2021
  • London
    25 - 7 - 2021
    29 - 7 - 2021
  • Dubai
    4 - 7 - 2021
    8 - 7 - 2021
  • Paris
    4 - 7 - 2021
    8 - 7 - 2021
  • Dubai
    1 - 8 - 2021
    5 - 8 - 2021
  • Paris
    1 - 8 - 2021
    5 - 8 - 2021
  • Kuala Lumpur
    8 - 8 - 2021
    12 - 8 - 2021
  • Istanbul
    15 - 8 - 2021
    19 - 8 - 2021
  • London
    22 - 8 - 2021
    26 - 8 - 2021
  • Dubai
    15 - 8 - 2021
    19 - 8 - 2021
  • Paris
    15 - 8 - 2021
    19 - 8 - 2021
  • Dubai
    22 - 8 - 2021
    26 - 8 - 2021
  • Paris
    22 - 8 - 2021
    26 - 8 - 2021
  • Istanbul
    26 - 9 - 2021
    30 - 9 - 2021
  • Kuala Lumpur
    5 - 9 - 2021
    9 - 9 - 2021
  • Dubai
    12 - 9 - 2021
    16 - 9 - 2021
  • Paris
    12 - 9 - 2021
    16 - 9 - 2021
  • London
    19 - 9 - 2021
    23 - 9 - 2021
  • Dubai
    26 - 9 - 2021
    30 - 9 - 2021
  • Paris
    26 - 9 - 2021
    30 - 9 - 2021
  • Dubai
    17 - 10 - 2021
    21 - 10 - 2021
  • Paris
    17 - 10 - 2021
    21 - 10 - 2021
  • Kuala Lumpur
    24 - 10 - 2021
    28 - 10 - 2021
  • Istanbul
    3 - 10 - 2021
    7 - 10 - 2021
  • London
    10 - 10 - 2021
    14 - 10 - 2021
  • Dubai
    3 - 10 - 2021
    7 - 10 - 2021
  • Paris
    3 - 10 - 2021
    7 - 10 - 2021
  • Dubai
    10 - 10 - 2021
    14 - 10 - 2021
  • Paris
    10 - 10 - 2021
    14 - 10 - 2021
  • Istanbul
    21 - 11 - 2021
    25 - 11 - 2021
  • Dubai
    7 - 11 - 2021
    11 - 11 - 2021
  • Paris
    7 - 11 - 2021
    11 - 11 - 2021
  • London
    14 - 11 - 2021
    18 - 11 - 2021
  • Dubai
    21 - 11 - 2021
    25 - 11 - 2021
  • Paris
    21 - 11 - 2021
    25 - 11 - 2021
  • Dubai
    19 - 12 - 2021
    23 - 12 - 2021
  • Paris
    19 - 12 - 2021
    23 - 12 - 2021
  • Kuala Lumpur
    26 - 12 - 2021
    30 - 12 - 2021
  • Istanbul
    12 - 12 - 2021
    16 - 12 - 2021
  • London
    5 - 12 - 2021
    9 - 12 - 2021
  • Dubai
    12 - 12 - 2021
    16 - 12 - 2021
  • Paris
    12 - 12 - 2021
    16 - 12 - 2021
  • Dubai
    5 - 12 - 2021
    9 - 12 - 2021
  • Paris
    5 - 12 - 2021
    9 - 12 - 2021

Introduction

Who should attend:

 Professionals in private companies, NGOs, international organizations and governments who are currently involved in CSR, or would like to be involved in CSR, and wish to apply and embed the concept of CSR in their institution.

Objectives

  • Outline why Corporate Social Responsibility (CSR) is important in the public and private sectors.
  • Examine how organizational behavior is impacted by CSR.
  • List the ways to initiate or improve CSR programs in their organizations.
  • Identify the legal duties company directors must observe concerning CSR.
  • Recognize how business ethics, CSR and corporate governance are converging. 
  • Create competitive advantage through CSR.
  • Align CSR strategies with organizational goals and capabilities. 
  • Evaluate current initiatives and consolidate efforts around key objectives. 
  • Implement CSR at all levels of the company.

Content

Introduction to Corporate Social Responsibility (CSR)

  • Preliminary Definitions of CSR
  • Corporate Citizenship Concepts
  • Historical Perspectives
  • Evolving View Points on CSR
  • Caroll’s Four Part Definition

Why is CSR Important?

  • People-Planet-Profits
  • Two Views of CSR
  • Should Corporations be Involved in CSR?
  • Arguments For and Against CSR

CSR and Ethics

  • Definitions and Relationships
  • Business Ethics Developments
  • Ways Companies Integrate Ethics
  • Engagement in Global Code of Business Ethics
  • Making Decisions on Ethical Issues

The Evolution and Revolution of CSR

  • The Rise and Fall of CSR
  • The Failure of CSR: 3 Curses
  • Embracing the Future: 5 Principles
  • Shapeshifting: From CSR 1.0 to CSR 2.0

ARules for Effective CSR Communication

  • Rule #1: Act First, Talk Later
  • Rule #2: The Why and the Wherefore
  • Rule #3: Be Prepared
  • Rule #4: CSR Must Be a Boardroom Priority
  • Rule #5: Involve the Employees
  • Rule #6: Extract Messages
  • Rule #7: Everybody Is Different
  • Rule #8: Embrace Dialogue
  • Rule #9: Become an Example of Good Practice
  • Rule #10: Responsible Product Brands

Challenges of CSR

  • Friedman versus Russell
  • Dimensions of CSR
  • Models of CSR
  • Common Mistakes in CSR
  • Factors to Consider in Business Case for CSR
  • CSR Implementation Framework

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