/  Corporate Social Responsibility Training

Corporate Social Responsibility Training

BMC Training provides a training course in Corporate Social Responsibility in PR , Customer Services , Sales and Marketing

Course Title
Venue
Start Date
End Date
  • Kuala Lumpur
    28 - 10 - 2018
    1 - 11 - 2018
  • Istanbul
    21 - 10 - 2018
    25 - 10 - 2018
  • Muscat
    28 - 10 - 2018
    1 - 11 - 2018
  • London
    4 - 11 - 2018
    8 - 11 - 2018
  • Dubai
    11 - 11 - 2018
    15 - 11 - 2018
  • Paris
    4 - 11 - 2018
    8 - 11 - 2018
  • Kuala Lumpur
    16 - 12 - 2018
    20 - 12 - 2018
  • Istanbul
    9 - 12 - 2018
    13 - 12 - 2018
  • Muscat
    16 - 12 - 2018
    20 - 12 - 2018
  • London
    13 - 1 - 2019
    17 - 1 - 2019
  • Dubai
    20 - 1 - 2019
    24 - 1 - 2019
  • Paris
    13 - 1 - 2019
    17 - 1 - 2019
  • Kuala Lumpur
    24 - 2 - 2019
    28 - 2 - 2019
  • Istanbul
    17 - 2 - 2019
    21 - 2 - 2019
  • Muscat
    24 - 2 - 2019
    28 - 2 - 2019
  • London
    3 - 3 - 2019
    7 - 3 - 2019
  • Dubai
    10 - 3 - 2019
    14 - 3 - 2019
  • Paris
    3 - 3 - 2019
    7 - 3 - 2019
  • Kuala Lumpur
    21 - 4 - 2019
    25 - 4 - 2019
  • Istanbul
    14 - 4 - 2019
    18 - 4 - 2019
  • Muscat
    21 - 4 - 2019
    25 - 4 - 2019
  • London
    19 - 5 - 2019
    23 - 5 - 2019
  • Dubai
    5 - 5 - 2019
    9 - 5 - 2019
  • Paris
    19 - 5 - 2019
    23 - 5 - 2019
  • Kuala Lumpur
    9 - 6 - 2019
    13 - 6 - 2019
  • Istanbul
    16 - 6 - 2019
    20 - 6 - 2019
  • Muscat
    9 - 6 - 2019
    13 - 6 - 2019
  • London
    21 - 7 - 2019
    25 - 7 - 2019
  • Dubai
    14 - 7 - 2019
    18 - 7 - 2019
  • Paris
    21 - 7 - 2019
    25 - 7 - 2019
  • Kuala Lumpur
    11 - 8 - 2019
    15 - 8 - 2019
  • Istanbul
    25 - 8 - 2019
    29 - 8 - 2019
  • Muscat
    11 - 8 - 2019
    15 - 8 - 2019
  • London
    8 - 9 - 2019
    12 - 9 - 2019
  • Dubai
    15 - 9 - 2019
    19 - 9 - 2019
  • Paris
    8 - 9 - 2019
    12 - 9 - 2019

Introduction

Who should attend:

 Professionals in private companies, NGOs, international organizations and governments who are currently involved in CSR, or would like to be involved in CSR, and wish to apply and embed the concept of CSR in their institution.

Objectives

  • Outline why Corporate Social Responsibility (CSR) is important in the public and private sectors.
  • Examine how organizational behavior is impacted by CSR.
  • List the ways to initiate or improve CSR programs in their organizations.
  • Identify the legal duties company directors must observe concerning CSR.
  • Recognize how business ethics, CSR and corporate governance are converging. 
  • Create competitive advantage through CSR.
  • Align CSR strategies with organizational goals and capabilities. 
  • Evaluate current initiatives and consolidate efforts around key objectives. 
  • Implement CSR at all levels of the company.

Content

Introduction to Corporate Social Responsibility (CSR)

  • Preliminary Definitions of CSR
  • Corporate Citizenship Concepts
  • Historical Perspectives
  • Evolving View Points on CSR
  • Caroll’s Four Part Definition

Why is CSR Important?

  • People-Planet-Profits
  • Two Views of CSR
  • Should Corporations be Involved in CSR?
  • Arguments For and Against CSR

CSR and Ethics

  • Definitions and Relationships
  • Business Ethics Developments
  • Ways Companies Integrate Ethics
  • Engagement in Global Code of Business Ethics
  • Making Decisions on Ethical Issues

The Evolution and Revolution of CSR

  • The Rise and Fall of CSR
  • The Failure of CSR: 3 Curses
  • Embracing the Future: 5 Principles
  • Shapeshifting: From CSR 1.0 to CSR 2.0

ARules for Effective CSR Communication

  • Rule #1: Act First, Talk Later
  • Rule #2: The Why and the Wherefore
  • Rule #3: Be Prepared
  • Rule #4: CSR Must Be a Boardroom Priority
  • Rule #5: Involve the Employees
  • Rule #6: Extract Messages
  • Rule #7: Everybody Is Different
  • Rule #8: Embrace Dialogue
  • Rule #9: Become an Example of Good Practice
  • Rule #10: Responsible Product Brands

Challenges of CSR

  • Friedman versus Russell
  • Dimensions of CSR
  • Models of CSR
  • Common Mistakes in CSR
  • Factors to Consider in Business Case for CSR
  • CSR Implementation Framework

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