Major Accounts Selling - Negotiating and Winning RFPs Course

Master major accounts selling and negotiation for winning RFPs. Join this course to become proficient in managing major client relationships. BMC Training offers Major Accounts Selling - Negotiating and Winning RFPs Course in PR , Customer Services , Sales and Marketing Courses.

  • English
  • 181 Training Sessions
  • Confirmed
  • One Week
Major Accounts Selling - Negotiating and Winning RFPs Training Course

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Type a city name or a month
Venue Start Date End Date Net Fees Details & Registration
Kuala Lumpur , Malaysia 7 - Jul - 2024 11 - Jul - 2024 4750 GBP
Rome , Italy 7 - Jul - 2024 11 - Jul - 2024 7300 GBP
Barcelona , Spain 7 - Jul - 2024 11 - Jul - 2024 6950 GBP
Zurich , Switzerland 7 - Jul - 2024 11 - Jul - 2024 7950 GBP
Kuala Lumpur , Malaysia 14 - Jul - 2024 18 - Jul - 2024 4750 GBP
Rome , Italy 14 - Jul - 2024 18 - Jul - 2024 7300 GBP
Barcelona , Spain 14 - Jul - 2024 18 - Jul - 2024 6950 GBP
Zurich , Switzerland 14 - Jul - 2024 18 - Jul - 2024 7950 GBP
Kuala Lumpur , Malaysia 21 - Jul - 2024 25 - Jul - 2024 4750 GBP
Rome , Italy 21 - Jul - 2024 25 - Jul - 2024 7300 GBP
Barcelona , Spain 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Zurich , Switzerland 21 - Jul - 2024 25 - Jul - 2024 7950 GBP
Dubai , UAE 28 - Jul - 2024 1 - Aug - 2024 4987.5 GBP
Paris , France 28 - Jul - 2024 1 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 28 - Jul - 2024 1 - Aug - 2024 8500 GBP
London , UK 14 - Jul - 2024 18 - Jul - 2024 4950 GBP
Madrid , Spain 14 - Jul - 2024 18 - Jul - 2024 6950 GBP
Munich , Germany 14 - Jul - 2024 18 - Jul - 2024 7900 GBP
Berlin , Germany 14 - Jul - 2024 18 - Jul - 2024 7900 GBP
New York , United States 14 - Jul - 2024 18 - Jul - 2024 10900 GBP
Amsterdam , Netherlands 14 - Jul - 2024 18 - Jul - 2024 8100 GBP
London , UK 21 - Jul - 2024 25 - Jul - 2024 4950 GBP
Madrid , Spain 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Munich , Germany 21 - Jul - 2024 25 - Jul - 2024 7900 GBP
Berlin , Germany 21 - Jul - 2024 25 - Jul - 2024 7900 GBP
New York , United States 21 - Jul - 2024 25 - Jul - 2024 10900 GBP
Amsterdam , Netherlands 21 - Jul - 2024 25 - Jul - 2024 8100 GBP
London , UK 7 - Jul - 2024 11 - Jul - 2024 4950 GBP
Madrid , Spain 7 - Jul - 2024 11 - Jul - 2024 6950 GBP
Munich , Germany 7 - Jul - 2024 11 - Jul - 2024 7900 GBP
Berlin , Germany 7 - Jul - 2024 11 - Jul - 2024 7900 GBP
New York , United States 7 - Jul - 2024 11 - Jul - 2024 10900 GBP
Amsterdam , Netherlands 7 - Jul - 2024 11 - Jul - 2024 8100 GBP
Tokyo , Japan 28 - Jul - 2024 1 - Aug - 2024 9750 GBP
Milan , Italy 14 - Jul - 2024 18 - Jul - 2024 6950 GBP
Milan , Italy 21 - Jul - 2024 25 - Jul - 2024 6950 GBP
Milan , Italy 7 - Jul - 2024 11 - Jul - 2024 6950 GBP
Kuala Lumpur , Malaysia 4 - Aug - 2024 8 - Aug - 2024 4750 GBP
Rome , Italy 4 - Aug - 2024 8 - Aug - 2024 7300 GBP
Barcelona , Spain 4 - Aug - 2024 8 - Aug - 2024 6950 GBP
Zurich , Switzerland 4 - Aug - 2024 8 - Aug - 2024 7950 GBP
London , UK 11 - Aug - 2024 15 - Aug - 2024 4950 GBP
Madrid , Spain 11 - Aug - 2024 15 - Aug - 2024 6950 GBP
Munich , Germany 11 - Aug - 2024 15 - Aug - 2024 7900 GBP
Berlin , Germany 11 - Aug - 2024 15 - Aug - 2024 7900 GBP
New York , United States 11 - Aug - 2024 15 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 11 - Aug - 2024 15 - Aug - 2024 8100 GBP
Istanbul , Turkey 18 - Aug - 2024 22 - Aug - 2024 4700 GBP
Bali , Indonesia 18 - Aug - 2024 22 - Aug - 2024 8100 GBP
Singapore , Singapore 18 - Aug - 2024 22 - Aug - 2024 7500 GBP
Washington , United States 18 - Aug - 2024 22 - Aug - 2024 11000 GBP
Dubai , UAE 25 - Aug - 2024 29 - Aug - 2024 4987.5 GBP
Paris , France 25 - Aug - 2024 29 - Aug - 2024 6700 GBP
Hong Kong , Hong Kong 25 - Aug - 2024 29 - Aug - 2024 8500 GBP
London , UK 25 - Aug - 2024 29 - Aug - 2024 4950 GBP
Madrid , Spain 25 - Aug - 2024 29 - Aug - 2024 6950 GBP
Munich , Germany 25 - Aug - 2024 29 - Aug - 2024 7900 GBP
Berlin , Germany 25 - Aug - 2024 29 - Aug - 2024 7900 GBP
New York , United States 25 - Aug - 2024 29 - Aug - 2024 10900 GBP
Amsterdam , Netherlands 25 - Aug - 2024 29 - Aug - 2024 8100 GBP
Milan , Italy 11 - Aug - 2024 15 - Aug - 2024 6950 GBP
Tokyo , Japan 25 - Aug - 2024 29 - Aug - 2024 9750 GBP
Milan , Italy 25 - Aug - 2024 29 - Aug - 2024 6950 GBP
Kuala Lumpur , Malaysia 22 - Sep - 2024 26 - Sep - 2024 4750 GBP
Rome , Italy 22 - Sep - 2024 26 - Sep - 2024 7300 GBP
Barcelona , Spain 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Zurich , Switzerland 22 - Sep - 2024 26 - Sep - 2024 7950 GBP
Kuala Lumpur , Malaysia 1 - Sep - 2024 5 - Sep - 2024 4750 GBP
Rome , Italy 1 - Sep - 2024 5 - Sep - 2024 7300 GBP
Barcelona , Spain 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Zurich , Switzerland 1 - Sep - 2024 5 - Sep - 2024 7950 GBP
Madrid , Spain 8 - Sep - 2024 12 - Sep - 2024 6950 GBP
Munich , Germany 8 - Sep - 2024 12 - Sep - 2024 7900 GBP
Berlin , Germany 8 - Sep - 2024 12 - Sep - 2024 7900 GBP
New York , United States 8 - Sep - 2024 12 - Sep - 2024 10900 GBP
London , UK 8 - Sep - 2024 12 - Sep - 2024 4950 GBP
Amsterdam , Netherlands 8 - Sep - 2024 12 - Sep - 2024 8100 GBP
Dubai , UAE 15 - Sep - 2024 19 - Sep - 2024 4987.5 GBP
Paris , France 15 - Sep - 2024 19 - Sep - 2024 6700 GBP
Hong Kong , Hong Kong 15 - Sep - 2024 19 - Sep - 2024 8500 GBP
London , UK 1 - Sep - 2024 5 - Sep - 2024 4950 GBP
Madrid , Spain 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Munich , Germany 1 - Sep - 2024 5 - Sep - 2024 7900 GBP
Berlin , Germany 1 - Sep - 2024 5 - Sep - 2024 7900 GBP
New York , United States 1 - Sep - 2024 5 - Sep - 2024 10900 GBP
Amsterdam , Netherlands 1 - Sep - 2024 5 - Sep - 2024 8100 GBP
London , UK 22 - Sep - 2024 26 - Sep - 2024 4950 GBP
Madrid , Spain 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Munich , Germany 22 - Sep - 2024 26 - Sep - 2024 7900 GBP
Berlin , Germany 22 - Sep - 2024 26 - Sep - 2024 7900 GBP
New York , United States 22 - Sep - 2024 26 - Sep - 2024 10900 GBP
Amsterdam , Netherlands 22 - Sep - 2024 26 - Sep - 2024 8100 GBP
Milan , Italy 8 - Sep - 2024 12 - Sep - 2024 6950 GBP
Tokyo , Japan 15 - Sep - 2024 19 - Sep - 2024 9750 GBP
Milan , Italy 1 - Sep - 2024 5 - Sep - 2024 6950 GBP
Milan , Italy 22 - Sep - 2024 26 - Sep - 2024 6950 GBP
Kuala Lumpur , Malaysia 20 - Oct - 2024 24 - Oct - 2024 4750 GBP
Rome , Italy 20 - Oct - 2024 24 - Oct - 2024 7300 GBP
Barcelona , Spain 20 - Oct - 2024 24 - Oct - 2024 6950 GBP
Zurich , Switzerland 20 - Oct - 2024 24 - Oct - 2024 7950 GBP
London , UK 27 - Oct - 2024 31 - Oct - 2024 4950 GBP
Madrid , Spain 27 - Oct - 2024 31 - Oct - 2024 6950 GBP
Munich , Germany 27 - Oct - 2024 31 - Oct - 2024 7900 GBP
Berlin , Germany 27 - Oct - 2024 31 - Oct - 2024 7900 GBP
New York , United States 27 - Oct - 2024 31 - Oct - 2024 10900 GBP
Amsterdam , Netherlands 27 - Oct - 2024 31 - Oct - 2024 8100 GBP
Istanbul , Turkey 6 - Oct - 2024 10 - Oct - 2024 4700 GBP
Bali , Indonesia 6 - Oct - 2024 10 - Oct - 2024 8100 GBP
Singapore , Singapore 6 - Oct - 2024 10 - Oct - 2024 7500 GBP
Washington , United States 6 - Oct - 2024 10 - Oct - 2024 11000 GBP
Dubai , UAE 13 - Oct - 2024 17 - Oct - 2024 4987.5 GBP
Paris , France 13 - Oct - 2024 17 - Oct - 2024 6700 GBP
Hong Kong , Hong Kong 13 - Oct - 2024 17 - Oct - 2024 8500 GBP
London , UK 13 - Oct - 2024 17 - Oct - 2024 4950 GBP
Madrid , Spain 13 - Oct - 2024 17 - Oct - 2024 6950 GBP
Munich , Germany 13 - Oct - 2024 17 - Oct - 2024 7900 GBP
Berlin , Germany 13 - Oct - 2024 17 - Oct - 2024 7900 GBP
New York , United States 13 - Oct - 2024 17 - Oct - 2024 10900 GBP
Amsterdam , Netherlands 13 - Oct - 2024 17 - Oct - 2024 8100 GBP
Milan , Italy 27 - Oct - 2024 31 - Oct - 2024 6950 GBP
Tokyo , Japan 13 - Oct - 2024 17 - Oct - 2024 9750 GBP
Milan , Italy 13 - Oct - 2024 17 - Oct - 2024 6950 GBP
Kuala Lumpur , Malaysia 17 - Nov - 2024 21 - Nov - 2024 4750 GBP
Rome , Italy 17 - Nov - 2024 21 - Nov - 2024 7300 GBP
Barcelona , Spain 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
Zurich , Switzerland 17 - Nov - 2024 21 - Nov - 2024 7950 GBP
Kuala Lumpur , Malaysia 24 - Nov - 2024 28 - Nov - 2024 4750 GBP
Rome , Italy 24 - Nov - 2024 28 - Nov - 2024 7300 GBP
Barcelona , Spain 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Zurich , Switzerland 24 - Nov - 2024 28 - Nov - 2024 7950 GBP
Madrid , Spain 3 - Nov - 2024 7 - Nov - 2024 6950 GBP
London , UK 3 - Nov - 2024 7 - Nov - 2024 4950 GBP
Munich , Germany 3 - Nov - 2024 7 - Nov - 2024 7900 GBP
Berlin , Germany 3 - Nov - 2024 7 - Nov - 2024 7900 GBP
New York , United States 3 - Nov - 2024 7 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 3 - Nov - 2024 7 - Nov - 2024 8100 GBP
Dubai , UAE 10 - Nov - 2024 14 - Nov - 2024 4987.5 GBP
Paris , France 10 - Nov - 2024 14 - Nov - 2024 6700 GBP
Hong Kong , Hong Kong 10 - Nov - 2024 14 - Nov - 2024 8500 GBP
London , UK 24 - Nov - 2024 28 - Nov - 2024 4950 GBP
Madrid , Spain 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Munich , Germany 24 - Nov - 2024 28 - Nov - 2024 7900 GBP
Berlin , Germany 24 - Nov - 2024 28 - Nov - 2024 7900 GBP
New York , United States 24 - Nov - 2024 28 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 24 - Nov - 2024 28 - Nov - 2024 8100 GBP
London , UK 17 - Nov - 2024 21 - Nov - 2024 4950 GBP
Madrid , Spain 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
Munich , Germany 17 - Nov - 2024 21 - Nov - 2024 7900 GBP
Berlin , Germany 17 - Nov - 2024 21 - Nov - 2024 7900 GBP
New York , United States 17 - Nov - 2024 21 - Nov - 2024 10900 GBP
Amsterdam , Netherlands 17 - Nov - 2024 21 - Nov - 2024 8100 GBP
Milan , Italy 3 - Nov - 2024 7 - Nov - 2024 6950 GBP
Tokyo , Japan 10 - Nov - 2024 14 - Nov - 2024 9750 GBP
Milan , Italy 24 - Nov - 2024 28 - Nov - 2024 6950 GBP
Milan , Italy 17 - Nov - 2024 21 - Nov - 2024 6950 GBP
Kuala Lumpur , Malaysia 15 - Dec - 2024 19 - Dec - 2024 4750 GBP
Rome , Italy 15 - Dec - 2024 19 - Dec - 2024 7300 GBP
Barcelona , Spain 15 - Dec - 2024 19 - Dec - 2024 6950 GBP
Zurich , Switzerland 15 - Dec - 2024 19 - Dec - 2024 7950 GBP
London , UK 22 - Dec - 2024 26 - Dec - 2024 4950 GBP
Madrid , Spain 22 - Dec - 2024 26 - Dec - 2024 6950 GBP
Munich , Germany 22 - Dec - 2024 26 - Dec - 2024 7900 GBP
Berlin , Germany 22 - Dec - 2024 26 - Dec - 2024 7900 GBP
New York , United States 22 - Dec - 2024 26 - Dec - 2024 10900 GBP
Amsterdam , Netherlands 22 - Dec - 2024 26 - Dec - 2024 8100 GBP
Istanbul , Turkey 8 - Dec - 2024 12 - Dec - 2024 4700 GBP
Bali , Indonesia 8 - Dec - 2024 12 - Dec - 2024 8100 GBP
Singapore , Singapore 8 - Dec - 2024 12 - Dec - 2024 7500 GBP
Washington , United States 8 - Dec - 2024 12 - Dec - 2024 11000 GBP
Dubai , UAE 1 - Dec - 2024 5 - Dec - 2024 4987.5 GBP
Paris , France 1 - Dec - 2024 5 - Dec - 2024 6700 GBP
Hong Kong , Hong Kong 1 - Dec - 2024 5 - Dec - 2024 8500 GBP
London , UK 1 - Dec - 2024 5 - Dec - 2024 4950 GBP
Madrid , Spain 1 - Dec - 2024 5 - Dec - 2024 6950 GBP
Munich , Germany 1 - Dec - 2024 5 - Dec - 2024 7900 GBP
Berlin , Germany 1 - Dec - 2024 5 - Dec - 2024 7900 GBP
New York , United States 1 - Dec - 2024 5 - Dec - 2024 10900 GBP
Amsterdam , Netherlands 1 - Dec - 2024 5 - Dec - 2024 8100 GBP
Milan , Italy 22 - Dec - 2024 26 - Dec - 2024 6950 GBP
Tokyo , Japan 1 - Dec - 2024 5 - Dec - 2024 9750 GBP
Milan , Italy 1 - Dec - 2024 5 - Dec - 2024 6950 GBP

Course Syllabus

Introduction

This program is designed for:

Sales professionals, including account managers, sales contract negotiators, sales representatives and sales executives as well as sales managers and directors of sales and marketing who are seeking best practice techniques used in major account selling today.

Objectives

  • Identify key prospects and persuade them to take action more promptly.
  • Enhance sales process to improve sales performance from current customers and prospects.
  • Improve the Return On Investment (ROI) of sales resources such as time, people and effort.
  • Discover through sales negotiation training how to maintain control of sales negotiations to improve sales closing.
  • Use creative advantages to counter competitive offers and justify pricing.
  • Use a rigorous, objective process to evaluate the success potential of RFPs and use it to win more business opportunities.

Content

The Major Account Defined

  • The Proper Classification of Major Accounts
  • The Role of Major Account Salesman and/or Manager
  • Account Entry Strategy and Management of Major Account

Discovering and Qualifying Prospects

  • Criteria for Qualifying Prospects
  • Differentiation, Vulnerability and Competitive Strategy

Strength of Offer and Ideal Customer Profile

  • Sell the Strengths of Your Offerings
  • Define Your Ideal Customer, and Find Prospects that Match the Profile
  • Define the Ideal Project, and Invest Resources to Secure It
  • How to Make Your Customers Need You

The Effective Sales Process

  • Managing the Sales Process More Effectively
  • Improving the Sales Process with Performance Measures and Scores
  • Influencing the Customer’s Choice

Managing the Sales Funnel

  • Effective Sales Time Management
  • Result Oriented Sales Activities
  • Managing Internal and External Relationships

Managing Accounts Performance

  • Setting Sales Goals for Major Accounts
  • Strategic Sales Plans for Major Accounts

Strategic Selling

  • Challenges Associated with Selling
  • Sales Strategy and Tactics
  • Return On Investment of Sales Time, Effort and Money
  • The Four Elements of a Selling Strategy
  • How Customers Make Decisions

Strategic Sales Negotiation

  • Common Tactics and Countermeasures Used in Sales Negotiation
  • The Importance of Selling First, Negotiating Last
  • Elements of an Offer
  • How to Create Value which Offsets the Need to Make Concessions
  • Critical Mistakes to Avoid in Sales Negotiations
  • Importance of Following through after the Negotiation is Completed
  • Power and Position in Sales Negotiations
  • Key Elements which Lead to Success in Sales Negotiations
  • How to Offer Concessions in Sales Negotiation

Winning RFPs and Overcoming Panic Attacks

  • Calculating the ROI of an RFP Response
  • Understanding the Cause of Failures of Offers and/or RFPs
  • Analyzing RFPs to Match Customer Needs
  • Best Practices for Winning RFPs

Committing to Action

  • Major Account Sales Strategy
  • Action Plan for Maximum Learning
  • Habit Forming and Mastery of Skills

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